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Cointreau
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{{short description|Brand of triple sec from Saint-Barthélemy-d'Anjou, France}} {{Use dmy dates|date=October 2020}} {{Infobox Beverage | name = Cointreau | type = Orange [[liqueur]] ([[triple sec]]) | abv = 40% | proof = 80 | manufacturer = [[Rémy Cointreau]] | distributor = | origin = [[France]] | introduced = 1875 | discontinued = | colour = Colourless | flavour = Orange | variants = Cointreau Noir | related = | image = Cointreau original v4.jpg }} '''Cointreau''' ({{IPAc-en|UK|ˈ|k|w|ɒ|n|t|r|oʊ|,_|ˈ|k|w|ɑː|n|-}}, {{IPAc-en|US|k|w|ɑː|n|ˈ|t|r|oʊ|,_|k|w|æ̃|ˈ|-}},<ref>{{cite web|url=https://www.collinsdictionary.com/dictionary/english/cointreau|title=Cointreau|work=[[Collins English Dictionary]]|publisher=[[HarperCollins]]|access-date=11 May 2019}}</ref><ref>[https://web.archive.org/web/20190511132125/https://en.oxforddictionaries.com/definition/us/Cointreau "Cointreau"] (US) and {{Cite dictionary |url=http://www.lexico.com/definition/Cointreau |archive-url=https://web.archive.org/web/20220123221045/https://www.lexico.com/definition/Cointreau |url-status=dead |archive-date=23 January 2022 |title=Cointreau |dictionary=[[Lexico|Oxford Dictionaries]] UK English Dictionary |publisher=[[Oxford University Press]]}}</ref><ref>{{Cite Merriam-Webster|Cointreau|access-date=11 May 2019}}</ref> {{IPA|fr|kwɛ̃tʁo|lang}}) is a brand of orange-flavoured [[triple sec]] liqueur produced in [[Saint-Barthélemy-d'Anjou]], France. It is consumed as an [[apéritif and digestif]],<ref>{{cite web|url=https://www.barnonedrinks.com/tips/dictionary/c/cointreau-343.html|title=Definition of Cointreau|website=www.barnonedrinks.com|access-date=17 December 2018}}</ref> and is a component of several well-known [[cocktail]]s. It was originally called<ref>{{Cite web |date=2023-12-23 |title=Cointreau Noir: A Majestic Blend of Orange and Cognac - Cognac.com |url=https://cognac.com/cointreau-noir-side-car-bottle/ |access-date=2023-12-23 |website=cognac.com |language=en-US}}</ref> '''Curaçao Blanco Triple Sec'''.<ref>{{cite book |author-link=Alexis Lichine |first=Alexis |last=Lichine |title=Enciclopedia de vinos y alcoholes de todos los países |publisher=Ediciones Omega |location=Barcelona |year=1987 |page=236 |isbn=84-282-0776-3 |display-authors=etal}}</ref> Despite the orange bottle, Cointreau is colourless. Cointreau also produces Cointreau Noir, a blend of 70% Cointreau and 30% cognac from the House of Rémy Martin. <ref>{{Cite web |date=2023-12-23 |title=Cointreau Noir: A Majestic Blend of Orange and Cognac - Cognac.com |url=https://cognac.com/cointreau-noir-side-car-bottle/ |access-date=2023-12-23 |website=cognac.com |language=en-US}}</ref> Though the term ''Cointreau'' is usually used to refer to the triple sec liqueur itself, the specific term ''Cointreau L'Unique'' may be used to distinguish it from related products, such as the aforementioned Cointreau Noir. <ref>{{cite web |url=https://www.diffordsguide.com/beer-wine-spirits/868/cointreau-liqueur |title={Cointreau Liquer}}</ref> == Production == Cointreau Distillery was set up in 1849 by Adolphe Cointreau, a [[confectioner]], and his brother Édouard-Jean Cointreau. Their first success was with the cherry liqueur [[Guignolet]], but they also found success when they blended sweet and bitter orange peels and pure alcohol from [[sugar beet]]s. The first bottles of Cointreau were sold in 1875. An estimated 13 million bottles are sold each year, in more than 150 countries. Ninety percent of production is exported. Cointreau & Cie SA was family-owned until 1990, when it merged with [[Rémy Martin]] to form [[Rémy Cointreau]], now a publicly traded company.<ref>{{cite web | url=https://www.remy-cointreau.com/en/group/our-history/ | date=2020-08-25 | title=Our History | publisher=Remy Cointreau website | access-date=2020-08-25}}</ref><ref name="nytimes1989">{{cite news | last=Ramirez | first=Anthony |date=1989-11-11 |title=Remy Martin and Cointreau Plan to Merge |url=https://www.nytimes.com/1989/11/11/business/remy-martin-and-cointreau-plan-to-merge.html |work=[[The New York Times]]|location=New York |access-date=2020-08-25}}</ref> The production methods and recipe are a [[trade secret|family secret]], but public tours of the facility are offered. Photography is restricted in many areas to protect the production process from being copied.<ref>{{Cite web |title=Visiting the Cointreau Distillery |url=https://www.francetravelguide.com/visiting-the-cointreau-distillery.html |access-date=2024-04-01 |website=www.francetravelguide.com |language=en}}</ref><ref>{{Cite web |title=Cointreau - Drink Secrets |url=http://www.drinksecrets.com/ingredient/cointreau/i43c6 |access-date=2024-04-01 |website=www.drinksecrets.com |language=en-US}}</ref> == Cocktails == In addition to being consumed [[Straight up (bartending)|neat]] (or often on [[ice]]), Cointreau is used in many popular [[cocktail]]s. The official [[International Bartenders Association|IBA]] recipes for the [[margarita]], [[Corpse Reviver|Corpse Reviver #2]], and the [[cosmopolitan (cocktail)|cosmopolitan]] include Cointreau.<ref>{{cite web|url=http://iba-world.com/cocktails/margarita/|title=Margarita|website=International Bartenders Association|access-date=5 July 2018}}</ref><ref>{{cite web|url=http://iba-world.com/cocktails/cosmopolitan/|title=Cosmopolitan|website=International Bartenders Association|access-date=5 July 2018}}</ref> When mixed with water, Cointreau exhibits the [[Ouzo effect]].<ref>{{Cite web |last=Charles-Philippe |date=2021-04-30 |title=What Is Triple Sec & What Does It Taste Like? - |url=https://bespokeunit.com/spirits/triple-sec/,%20https://bespokeunit.com/spirits/triple-sec/ |access-date=2024-04-01 |website=Bespoke Unit |language=en-US}}</ref> == Publicity == In the 1980s, [[Avirex]], now [[Cockpit USA]], issued an [[A-2 jacket|A-2]] limited-edition leather flight jacket featuring Cointreau Original Margarita [[nose art]] on the back of the jacket. In early 2008, the [[burlesque]] entertainer [[Dita Von Teese]] became the new face of Cointreau's "Be Cointreauversial" advertising and marketing campaign,<ref>[http://www.beverageworld.com/index.php?view=article&id=34259 Cointreau, Dita Von Teese Unite], 17 January 2008. {{webarchive|url=https://web.archive.org/web/20110707231618/http://www.beverageworld.com/index.php?view=article&id=34259 |date=7 July 2011 }}</ref> a campaign created in 2003<ref>[http://www.adweek.com/news/advertising/remax-wants-more-personality-62647 Re/Max Wants More Personality], 17 March 2003.</ref> by the New York advertising agency [[KraftWorks]].<ref>[http://www.kraftworksnyc.com/main.php?page=clients&client_id=485317 Kraftworks NYC] {{webarchive |url=https://web.archive.org/web/20130720062249/http://www.kraftworksnyc.com/main.php?page=clients&client_id=485317 |date=20 July 2013 }}</ref> == See also == * [[Grand Marnier]] == References == {{reflist}} [[Category:Products introduced in 1875]] [[Category:French liqueurs]] [[Category:Orange liqueurs]]
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