Editing Commercial art

{{Short description|Art created for commercial purposes, primarily advertising}}
{{other uses}}
{{more citations needed|date= October 2014}}
[[File:Andy Warhol 1975.jpg|alt=|thumb|[[Andy Warhol]], Commercial artist, 1975]]'''Commercial art''' is the art of [[creative services]], referring to [[art]] created for [[Commerce|commercial]] purposes, primarily [[advertising]]. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas.<ref name="education-portal.com2">{{cite web|url=http://education-portal.com/commercial_art.html|title=What is Commercial Art?|access-date=19 August 2016}}</ref> It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service.<ref>{{Cite book|title=Persuasion and influence in American life |last=Woodward |first=Gary C. |last2=Denton |first2=Robert E. Jr |isbn=9781478607892 |edition=7th |location=Long Grove, Illinois |publisher=Waveland Press |oclc=879527515 |year=2014}}</ref> An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features.<ref name=":0">{{Cite news |url=https://study.com/articles/Commercial_Art_Professions_Job_Description_and_Information_About_Starting_a_Career_as_a_Commercial_Artist_or_Commercial_Designer.html|title=Commercial Artist: Job Description & Career Information|work=Study.com|access-date=2018-04-04|language=en}}</ref> Another example could be promoting the prevention of [[global warming]] by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.

People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs.

== History ==
Commercial art emerged during the Industrial Revolution in the 18th century. Rapid technological improvements brought about a boom in mass production, and design for the purpose of advertising and selling this mass amount of product became a thriving industry. Designers created with the intention of capturing consumers' attention, and achieved this through large letters and a variety in fonts all printed in highly contrasting colors.<ref name=":02">{{Cite book |last1=Meggs |first1=Philip B. |first2=Alston W. |last2=Purvis |title=Meggs' History of Graphic Design |publisher=John Wiley & Sons |year=2012 |edition=5th |location=Hoboken, New Jersey |chapter=Chapter 9: Graphic Design and the Industrial Revolution}}</ref>

As technologies continued to advance, [[chromolithography]] became a useful tool for designers creating commercial art. Advertisements transformed from text-only designs to highly detailed, colorful illustrations. These illustrative advertisements were popular among travelling circuses, carnivals, and theatrical shows. The addition of color also revolutionized branding and labels and attention-grabbing packaging became a large sector of commercial art.<ref name=":02" />

==Skills ==
Commercial artists have the ability to organize information and knowledge of [[fine art]]s, [[Mental image|visualization]] and media in a way to reach an audience's attention. Some of these skills may include the following:<ref name="education-portal.com2" /><ref name=":0" />

* Attention to detail
* Ability to communicate effectively
* Experience or skills in the fine arts (drawing, painting, photography, etc.)
* Knowledgeable of certain computer software programs (graphics, editing, etc.) and ability to use them
* [[Marketing]] skills
* [[Advertising]] skills
* Coordination skills
* [[Animation]] skills

==Genres==
Commercial art can include many genres of art and categories of art technique, including:<ref>{{Cite web |url=https://simplicable.com/new/types-of-commercial-art|title=11 Types Of Commercial Art|website=Simplicable|access-date=2018-04-25}}</ref>
[[File:TAG Andy Warhol Soup Can 01.jpg|thumb|Andy Warhol, Campbell Soup]]
* [[Illustration]]
* [[Graphic design]]
* [[Industrial design]]
* [[Motion graphic design]]
* [[Photography]]
* [[Television commercials]]
* [[Music video]]s
* [[Animation]]
* [[Computer art]]
* [[Fashion designer]]
* [[Store art]]
* [[Decorative arts|Decorative]] 
* Ornamental

== Consumerism within commercial art ==
Commercial art is art that is created for commercial purposes to promote services or products to viewers.<ref name="education-portal.com2" /> In the process of creating commercial art, an audience is taken into consideration when designing and/or forming the goods that are being advertised/promoted. An example of this can be seen in the recognized works of American painter and consumer ad designer, [[Andy Warhol]].<ref name=":1">{{Cite news|url=http://www.theartstory.org/artist-warhol-andy-artworks.htm#pnt_1|title=Andy Warhol Biography, Art, and Analysis of Works|work=The Art Story|access-date=2018-04-11|language=en-US}}</ref> Using [[Campbell Soup Company|Campbell]]'s soup and [[Coca-Cola]] bottles as everyday products of consumers, he recreated a visually stimulating design through [[pop art]] that advertises the products through consumption habits of consumers.<ref name=":1" /> [[Consumerism]] was present when [[pop art]] was popular. Pop art could contain mass cultural objects and/or [[Celebrity|celebrities]] ([[popular culture]] and [[mass media]]) to endorse markets and goods.<ref>{{Cite news|url=http://www.theartstory.org/movement-pop-art.htm|title=Pop Art Movement, Artists and Major Works|work=The Art Story|access-date=2018-04-28|language=en-US}}</ref>

==References==
{{Reflist}}

{{Authority control}}

[[Category:Visual arts genres]]
[[Category:Communication design]]
[[Category:Graphic design]]