Editing Daewoo Motors

{{Short description|Defunct South Korean automotive company}}
{{About|the history of the automotive division of Daewoo|its successor|GM Korea}}
{{Infobox company
| name = Daewoo Motors
| image_caption = 2013 Daewoo Matiz Creative
| former_name = {{plainlist|
* National Motors (1937–1962)
* Saenara Motors (1962–1966)
* [[Shinjin Motors]] (1966–1972)
* GM Korea (1972–1976) {{refn|It was a joint venture established by local Shinjin Motors and General Motors, not related to the [[GM Korea]] established in 2002 after the Daewoo's bankruptcy.<ref name=snu>[https://s-space.snu.ac.kr/handle/10371/54525 Broken Strategic Alliance: A Case of Daewoo-GM Joint Venture] at the SNU Open Repository</ref>|group=n|name=notgmk}}
* [[Saehan Motors]] (1976–1982)
* Daewoo Motor (1982–2002)
}}
| logo = Daewoo logo.png
| logo_size = 180
| logo_caption = Daewoo logo (2002–2016)
| image = Matiz Creative.jpg
| type = [[privately held company|Private]] (1935–1965) <br>[[Subsidiary]] (1978–1999)
| fate = Bankrupt, acquired by [[General Motors]] in 2002, restarted as [[GM Korea|GM Daewoo]]
| foundation = 1937
| founder = 
| defunct = {{end date and age|2002}} <ref name=nyt/>
| location_city = [[Bupyeong District|Bupyeong]]
| location_country = [[South Korea]]
| predecessor = 
| successor = {{Plain list|
* [[Tata Daewoo|Daewoo Commercial Vehicle]]
* [[GM Korea]]
}}
| key_people = 
| num_employees = 
| industry = [[automotive industry|Automotive]]
| products = [[car|Automobile]]s
| owner = 
| parent = {{Plain list|
* Shinjin (1965–1976)
* [[Daewoo]] (1982–2002)
}}
| revenue = 
| subsid = [[SsangYong Motor|SsangYong]] (1998–2000)
| brands = 
| homepage = 
}}

'''Daewoo Motors''' ({{IPAc-en|ˈ|d|ei|w|uː}} {{respell|DAY|woo}}) was a South Korean [[Automotive industry|automotive]] company established in 1937 as "National Motors". The company changed its name several times until 1982 when it became "Daewoo Motors" following its acquisition by the [[Daewoo|Daewoo Group]]. After running into financial difficulties,<ref name=guard>[https://www.theguardian.com/business/2000/nov/09/2 Daewoo Motor plunges into bankruptcy] on ''The Guardian'', 8 Nov 2000</ref> it sold most of its assets in 2002 to [[General Motors]] at $1.2 billion, becoming a [[subsidiary]] of the American company. In 2011, the name "Daewoo" was definitively removed with the company being renamed [[GM Korea]] and the Daewoo brand replaced by the [[Chevrolet]] marque.<ref name=nyt>[https://www.nytimes.com/2006/05/23/business/worldbusiness/23iht-daewoo.html In Daewoo, GM finds gold in overall gloom] on ''The New York Times'' By Choe Sang-Hun – May 23, 2006</ref><ref name=kh>[https://www.koreaherald.com/view.php?ud=20110120000754 Daewoo cars history as GM Korea switches to Chevrolet] on ''The Korea Herald'', 20 Jan 2011</ref>

== History ==
{{See also|Saehan Motors|Shinjin Motors}}
The company was established as "National Motor" in 1937 in [[Bupyeong-gu, Incheon]], [[Korea under Japanese rule|Japanese Korea]]. The name was changed to "Saenara Motor" in November 1962. Saenara was assembling and selling the [[Nissan Bluebird#310/311/312 series|Datsun Bluebird PL310]].<ref>{{cite web|title=Short-lived Saenara sedan earned a place in history books|url=http://joongangdaily.joins.com/article/view.asp?aid=2907920|publisher=[[Korea JoongAng Daily]]|date=2009-07-27}}</ref> The first automobile company in South Korea, Saenara was equipped with modern assembly facilities, and was established after the Automobile Industry Promotion Policy was announced by the South Korean government in 1962.<ref>{{cite web |url=http://www.buscar.co.kr/eng/main6.htm |title=BESTA COACH 9 |publisher=Buscar.co.kr |access-date=2009-11-22 |url-status=dead |archive-url=https://web.archive.org/web/20090423014624/http://www.buscar.co.kr/eng/main6.htm |archive-date=2009-04-23 }}</ref>
Saenara Motor was then bought by Shinjin Industrial in 1965, which changed its name to [[Shinjin Motors]] after establishing collaborations with [[Toyota]].

After Toyota's withdrawal in 1972, Shinjin Motor started a joint venture with [[General Motors]] under the name "GM Korea", but was renamed again in 1976 to "[[Saehan Motors]]". GM Korea shortly sold their [[Daewoo Royale|Rekord]] model under the GM Korea [[brand|marque]], together with the Chevrolet 1700, a rebadged [[Holden Torana]].

===Member of the Daewoo Group===
After the [[Daewoo|Daewoo Group]] gained control in December 1982, from January 1983, the name was officially changed to "Daewoo Motor Co." Until 1996, all cars were based on models from [[General Motors]]. All Saehan models were named 'Daewoo', the Maepsy being refreshed became the Maepsy-Na. The [[Daewoo Royale|Royale Series]] models were kept, Daewoo adding the Royale XQ and Royale Duke (March 1982), Royale Prince (July 1983) and Royale Salon Super (March 1986). Above the Royale range, the [[Daewoo Imperial]] flagship luxury car was added in 1989, with styling reminiscent of the contemporary [[Chrysler Imperial]] and [[Chrysler New Yorker|New Yorker]], but also luxury Japanese sedans. It was produced until 1993.

{{multiple image
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|total_width = 400
|image1 = 20101003 daewoo lemans 1.jpg
|caption1 = The LeMans, released in 1986, the first Daewoo
|image2 = 1995_Daewoo_Espero_CDXi_2.0_Front.jpg
|caption2 = Espero model, designed by Bertone and launched in 1990
|footer = 
}}
The first Daewoo addition was the 1986 [[Daewoo LeMans|LeMans]] model, based on the [[Opel Kadett]] E. Its three-door versions were called the Racer and the five-door version were called Penta-5. This car had an international ambition for GM, as it was sold almost worldwide, as the Pontiac LeMans, Asüna GT and SE, or Passport Optima. This car was produced until February 1997, being one of Daewoo Motor's greatest successes. In 1986, Daewoo also offered a [[badge-engineered]] version of the [[Nissan Vanette]].

In 1990, they created the [[Daewoo Espero|Espero]], designed by [[Gruppo Bertone|Bertone]], initiating a tradition at Daewoo Motor of models created by Italian designers. [[Daewoo Heavy Industries]] (DHI) introduced in 1991, the [[Daewoo Tico|Tico]] mini car which was sold at Daewoo Motor's dealers. DHI was also selling since 1981 the [[Daewoo Damas|Damas]] minivan and the [[Daewoo Damas|Labo]] mini pickup, all three being based on [[Suzuki]] models. When the Royale Series range was discontinued, its models were slightly refreshed and offered under the [[Daewoo Prince|Prince]] and Super Salon or Brougham model names until respectively 1997 and 1999.

In 1992, the joint-venture with General Motors ended, leaving Daewoo Motor as an independent company.

In 1994, Daewoo started importing the second-generation [[Honda Legend]] to replace the discontinued flagship Imperial, under the name of Arcadia. This year, the LeMans also got a slight refresh, and all variants (three, four and five-door) were then sold under the [[Daewoo Cielo|Cielo]] model name.

[[File:1999 Daewoo Leganza.jpg|thumb|Leganza model, produced 1997–2002]]
The first authentic Daewoo Motor product, the [[Daewoo Lanos|Lanos]], was introduced in late 1997. It spawned three variants: four-door, three-door, called Romeo, and a five-door, the Juliet, being the first model of a whole new family of cars to be created. Styling was by [[Giorgetto Giugiaro]]'s [[Italdesign]] firm. One of its main features was the new three-parts corporate grille, reminiscent of the Daewoo Motor emblem which was to be used on many of the following Daewoo cars. In September 1997, the [[Daewoo Nubira|Nubira]] was launched, the first Daewoo model to be produced in their new [[Kunsan]] motor plant. It was designed by the Italian-based [[I.DE.A Institute]]. Also in late 1997, the mid-sized [[Daewoo Leganza|Leganza]] followed, also designed by Giorgetto Giugiaro, borrowing some styling cues from the existing 1990 [[Jaguar Kensington]] concept car.<ref>{{cite web|title=Kensington|url=http://www.italdesign.it/project/jaguar-kensington-eng|publisher=Italdesign Giugiaro|access-date=2011-08-07|url-status=dead|archive-url=https://web.archive.org/web/20110708045116/http://www.italdesign.it/project/jaguar-kensington-eng|archive-date=2011-07-08}}</ref>

In 1998, one of Daewoo's best-known cars was introduced, the [[Daewoo Matiz|Matiz]]. The design was signed by Fabrizio Giugiaro and based on his 1992 "Lucciola" concept car which was initially imagined as a replacement for the [[Fiat Cinquecento]]. This car became Daewoo Motor's best-seller for the next four years.{{Citation needed|date=August 2013}} In 1999, Daewoo presented the [[Daewoo Magnus|Magnus]] which was a development of the existing Leganza. Sold in South Korea, alongside the Leganza, until the end of the latter's production in 2002, it existed in two variants: Classic and the sportier Eagle, the Nubira received a facelift in the same year. The [[Daewoo Rezzo|Rezzo]] minivan was also introduced in early 2000. The Matiz got a facelift in 2001. In 2002, the Magnus L6 was introduced, equipped with Daewoo's first [[straight-six engine]], with a new front grille and lamps. The same year, Daewoo also presented the [[Daewoo Kalos|Kalos]] subcompact, designed to replace the Lanos.

=== Logo ===
<gallery>
File:GM Korea 1972.png|1972–1974
File:GM Korea 1974.png|1974–1976
File:Daewoo Motors (1983-1994).svg|1983–1994
File:Daewoo Lanos, Oude Pekela (2019) 30.jpg|1994–2002
File:Daewoo logo.png|2002–2016
</gallery>

===Acquisition and later sale of SsangYong Motor===
{{See also|SsangYong Motor}}
[[File:0 Daewoo Matiz M300.jpg|thumb|The Matiz was introduced in 1998 and then rebranded Chevrolet when GM acquired Daewoo Motors in 2002]]
In 1998, after the [[Asian financial crisis]], Daewoo Motor took over the troubled [[four-wheel-drive]] specialist [[SsangYong Motor Company|SsangYong Motor]], only to sell it off again in 2000, because the conglomerate ran into deep financial trouble.<ref name=guard/> Its models were sold under the Daewoo-SsangYong badge in South Korea, contrary to other areas where they were sold under the Daewoo brand name. SsangYong's flagship limousine, the [[SsangYong Chairman|Chairman]], was integrated to the Daewoo range, becoming the Daewoo Chairman, with a new three-part Daewoo corporate grille.

===Sale of Daewoo to General Motors===
By 1999, the whole [[Daewoo|Daewoo Group]] ran into financial trouble, and was forced to sell its automotive division. Candidates for the operation included [[Hyundai Motor Group|Hyundai]] associated with [[DaimlerChrysler]], [[Ford Motor Company]] and the [[General Motors|GM]]-[[Fiat]] alliance. Finally, [[General Motors]] was the one who acquired Daewoo Motor's assets at $1.2 billion in 2002.<ref name=nyt/>

In 2002, [[Tata Daewoo|Daewoo Commercial Vehicle Company]] was spun off from parent Daewoo Motor Co. Ltd. In 2004, it was acquired by [[Tata Motors]], India's largest passenger automobile and commercial vehicle manufacturing company.

== Overseas engagements ==
Daewoo owned a share of [[AvtoZAZ]], an automobile manufacturer based in [[Ukraine]], from 1998 to 2003, establishing the AvtoZAZ-Daewoo joint venture. The [[Complete knock down|CKD]] assembly of the Daewoo Lanos started in 2002 in Ukraine and later it was adopted for full-scale production as the [[ZAZ Lanos]]. A version of the Daewoo-developed [[Chevrolet Aveo]] has been assembled for local market at the [[Chornomorsk]] subsidiary. Following the bankruptcy of Daewoo Motor in 2001, UkrAVTO corporation bought out the AvtoZAZ holding in 2002. All of the AvtoZAZ manufacturing facilities (most notably MeMZ and the Chornomorsk assembling plant) were reincorporated into ZAZ. The company even adopted a new logo. The Daewoo part in the joint venture was bought out by the Swiss venture Hirsch & CIE in 2003.

In August 1992, Daewoo set up [[UzAuto Motors|Uz-DaewooAuto]], a joint venture in [[Asaka, Uzbekistan|Asaka]], [[Uzbekistan]], leveraging the presence of a large local ethnic [[Koryo-saram|Korean minority]]. Currently, the plant assembles the Matiz and the [[Daewoo Nexia|Nexia]] for both the local market and export, as well as the [[Daewoo Lacetti|Lacetti]] hatchback and sedan for the domestic market only.

In 1994, Daewoo acquired the [[Automobile Craiova]] company in [[Craiova]], [[Romania]], which was producing a derivate of the Citroën Axel model, the [[Oltcit Club]]. The company's name was changed to "Romanian Daewoo Motor", abbreviated "Rodae", and later "Daewoo Automobile Romania".<ref>{{cite web|title=Rodae |url=http://www.romaniancars.ro/rodae |publisher=Romanian Cars |access-date=2011-08-08 |url-status=dead |archive-url=https://web.archive.org/web/20111009152521/http://www.romaniancars.ro/rodae |archive-date=2011-10-09 }}</ref> The entire production facility was refurbished to mainly produce the Cielo model and later, other models. Until 2008, it was producing the Daewoo Cielo, Matiz and Nubira models for the Romanian market, but also car parts for export, such as engines and gearboxes to GM Daewoo and to other companies. The factory was acquired by the Romanian government and sold to [[Ford Motor Company|Ford]] in 2007 (the official agreement was signed on 21 March 2008). The production of Daewoo models was stopped in May 2008, and Daewoo Automobile Romania became [[Ford Romania]].

{{multiple image
|align = 
|header = Models produced through the joint venture with<br> Polish company Fabryka Samochodów Ciężarowych
|total_width= 550
|image1 = Daewoo_Tico_SX_in_Krak%C3%B3w.jpg
|caption1 = Daewoo Tico became popular in Central Europe
|image2 = Lublin3mi.JPG
|caption2 = Daewoo Lublin (rebranded FSC) van
|image3 = PL_Tarpan_Honker_MIL_car.JPG
|caption3 = Daewoo Honker (rebranded Tarpan)
|footer = 
}}
Daewoo also invested into Poland's [[Fabryka Samochodów Osobowych]] (FSO) in 1995, forming a joint venture called Daewoo-FSO, for the assembly of the Matiz city car, a successor of the [[Daewoo Tico|Tico]], that was very popular in the [[Central Europe]]an market. Since January 2005, FSO began to produce Matiz and Lanos under their own trademark.

When making a joint venture with the Polish company [[Fabryka Samochodów Ciężarowych]] (FSC) in 1995, Daewoo also created "Daewoo Motor Polska" which produced the [[FSC Lublin|Daewoo Lublin]] van and the [[Tarpan Honker|Daewoo Honker]] pick-up truck, based on the former [[Tarpan Honker]]. Daewoo Motor Polska and the British van manufacturer [[LDV Group|LDV]] developed together during this period of time the [[LDV Maxus|Maxus]] van and, after Daewoo Group's bankruptcy, LDV secured the exclusive rights to the vehicle, purchased the tooling and moved it from Daewoo's plant in Poland to the LDV site in [[Birmingham]]. FSC was then sold by Daewoo's new parent company General Motors to the British investment group [[Intrall]] and the Honker's design to the Polish company Andoria-Mot.

In 1998, Daewoo Motor bought 50.2% of [[Avia Motors|Avia]], a [[Czech Republic|Czech]] automotive company. The year after, the trade name of the company was changed to Daewoo-Avia. In the same year, the company became the exclusive importer and distributor of Daewoo vehicles for the Czech Republic, and started manufacturing the Polish [[Daewoo Lublin|Lublin]] van and the new Avia D60/90 series truck range. General Motors' buyout plan did not include Daewoo-Avia in 2001. In the year 2005, the company was overtaken by the investment group Odien Capital Partners and in October 2006, the division of light trucks moved under the concern of [[Ashok Leyland]] of [[India]], becoming Avia Ashok Leyland Motors Company (AALM).

In 1998, the low-volume assembly of the Lanos, Nubira and the Leganza started in [[Taganrog]], [[Russia]], at the [[TagAZ]]-Doninvest factory<ref>{{cite web|title=Le panorama 2009 des constructeurs en trois questions|url=http://www.autofrancorusse.fr/AFR-AchatPanofr.html|access-date=2011-08-08|publisher=L'Auto Franco-Russe|language=fr|quote=Entre septembre 1998 et fin 1999 l’usine TAGAZ a assemblé près de 10 000 voitures Daewoo Lanos, Nubira et Leganza, sous sa marque Doninvest et avec des appellations locales.}}</ref> The cars were sold on the local market under the Doninvest brand, as the Assol, Orion and Kondor respectively. The project did not have much success, so TagAZ turned to [[Citroën]] to produce the [[Citroën Berlingo|Berlingo]],<ref>{{cite web|title=Machine-building industry of the Rostov Region|url=http://www.donland.ru/english/content/info.asp?partId=189&infoId=7524&topicFolderId=6998&topicInfoId=0|publisher=Administration of Rostov region|language=ru|access-date=2011-08-08|archive-url=https://web.archive.org/web/20071215150709/http://www.donland.ru/content/info.asp?partId=77&infoId=3226&topicInfoId=3226|archive-date=2007-12-15|quote=The company started production of minibus “Doninvest Orion M” with component parts of the French manufacturer on the basis of “Citroen Berlingo”}}</ref> and [[Hyundai Motor Company|Hyundai]] to produce the [[Hyundai Accent|Accent]].

Following the [[General Motors]] buyout in 2002, Daewoo lost interest in its overseas assets. The deals on supplies of pre-assembled CKD kits ended in 2005 and the facilities were forced to rely on their own production capabilities from that point on.

==Marketing outside South Korea==
Before the General Motors buyout, Daewoo cars were available in different countries.

{{multiple image
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|perrow =2
|header = Daewoo cars marketed globally 
|total_width  =400
|image1 = 2002_Daewoo_Tacuma_SE_1.6_Front.jpg
|caption1 = Tacuma
|image2 =  20100801 daewoo magnus 001.jpg
|caption2 = Magnus
|image3 = Daewoo_Lanos_hatchback_--_04-22-2011_front.jpg
|caption3 = Lanos
|image4 = 1999_Daewoo_Nubira_(J100)_SE_sedan_(2015-07-03)_01.jpg
|caption4 = Nubira
|footer = 
}}
In Europe, Daewoo Motor started selling the [[Daewoo Espero|Espero]] and the [[Daewoo LeMans|Cielo]] (or Nexia) from the beginning of 1995, and achieved reasonable sales success, particularly with British buyers, where Daewoo proved popular largely due to its competitive prices and revolutionary dealership network, where cars were sold at fixed prices with a revolutionary aftersales service which included free servicing for three years. In 1996, it gained a 1% share of the new car market in Britain with some 20,000 sales.

The European Daewoo range was updated in 1997 with the launch of the [[Daewoo Lanos|Lanos]], [[Daewoo Nubira|Nubira]] and [[Daewoo Leganza|Leganza]] from 1997. The [[Daewoo Matiz|Matiz]] city car was released in 1998, and was a great success for the company, most notably in non-Asian countries such as [[Italy]], where it won many awards such as the Car of the Year award three times in a row, in 1998, 1999 and 2000.<ref>{{cite web|title=Matiz takes third Car of Year title in Europe |url=http://www.iol.co.za/index.php?set_id=4&click_id=132&art_id=iol987759180374M325 |url-status=dead |publisher=Independent Online |archive-url=https://web.archive.org/web/20050505085827/http://www.iol.co.za/index.php?set_id=4&click_id=132&art_id=iol987759180374M325 |archive-date=May 5, 2005 }}</ref>

The [[Daewoo Tacuma|Rezzo]] (or Tacuma), [[Daewoo Magnus|Evanda]] (Magnus) and [[Daewoo Kalos|Kalos]] models were then released, before the [[KG Mobility|SsangYong]]-based SUVs : [[SsangYong Korando|Korando]], [[SsangYong Musso|Musso]] and [[SsangYong Rexton|Rexton]]. After the General Motors buyout, the Daewoo models received a new badge, and were sold under the Daewoo name until 2003. The [[Daewoo Lacetti|Lacetti]] was the last car to bear a Daewoo badge in Europe. The other Daewoo models were later rechristened as Chevrolets.

Daewoo cars were also available in the United States and Canada between 1997 and 2002, Australia and many other countries, until Daewoo's bankruptcy. Since Daewoo's withdrawal from many markets, the Lanos was replaced with [[Chevrolet]]'s as the [[Chevrolet Aveo|Aveo]], whereas the Nubira and Leganza were given replacements from either the [[Chevrolet]] or [[Suzuki]] brands.

{{multiple image
|header = Chevrolet rebadged Daewoos
|align  =
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|image1 = Chevrolet_Captiva_front.JPG
|caption1 = Chevrolet Captiva <br>(Daewoo Winstorm)
|image2 = 2004-06 Chevrolet Epica.JPG
|caption2 = Chevrolet Epica <br>(Daewoo Tosca)
|footer = 
}}
In January 2005, the [[Chevrolet]] brand was introduced in Europe, the whole Daewoo range being simply [[rebadging|re-badged]] as Chevrolet. General Motors' official tagline was that: <blockquote>
''“Daewoo has grown up enough to become Chevrolet.”''<ref>{{Cite news|title=Daewoo a pour ainsi dire, grandi pour devenir Chevrolet...|language=French|work=Official GM Daewoo/Chevrolet Magazine}}</ref> 
</blockquote>

It was also considered that this new name was an opportunity for Daewoo to become stronger. Unofficially, after Daewoo's bankruptcy, former chairman [[Kim Woo-Choong]]'s escape and most notably the "Daewoo Affaire" in France (closure and conflagration of the Daewoo-Orion Electronics plant in Longwy, France),<ref>{{cite web|title=Daewoo Orion en liquidation judiciaire|url=http://archives.lesechos.fr/archives/2003/LesEchos/18832-95-ECH.htm|publisher=Les Echos|access-date=2011-09-07|language=fr|date=2003-01-28}}</ref> the Daewoo brand name had a very bad image, so that GM simply decided to extend the Chevrolet strategy that was already used in most other markets (Canada, India, Israel, Russia) since 2003 to create a real global brand, replacing the Daewoo "dual kidney" with the Chevrolet "bowtie".

The [[Chevrolet Captiva|Winstorm]] and [[Daewoo Tosca|Tosca]] were presented as the Chevrolet Captiva and the Chevrolet Epica. Some of the former Daewoo models changed their names after the re-branding decision. Examples are the Matiz which became Chevrolet Spark in some markets (although Chevrolet Matiz was also used), or the Kalos which became the Aveo (alongside the Chevrolet Kalos in other countries). Later, the tendency went towards a uniformisation in the Chevrolet Europe range: the Spark and the Cruze bear the same model names throughout all European markets.

[[File:%D0%97%D0%B0%D0%BF%D0%BE%D1%80%D0%BE%D0%B6%D1%8C%D0%B5._%D0%97%D0%B0%D0%B2%D0%BE%D0%B4_%D0%97%D0%90%D0%97..JPG|thumb|ZAZ factory in Zaporizhzhia, Ukraine]]
However, besides in South Korea, the Daewoo brand continued to exist in some overseas markets several years after its replacement with Chevrolet, particularly in those countries where Daewoo Motors' former facilities were not part of the General Motors take over plan. Examples of markets where it continued to be used for former Daewoo models are [[Romania]] ([[Oltena|Daewoo Automobile Romania]], until 2008), [[Ukraine]] ([[ZAZ]], licensed production, under the Daewoo brand until 2012), [[Egypt]] ([[Speranza Motors|Daewoo Motor Egypt]], until 2012) and, as an exception, [[Vietnam]] ([[GM Vietnam|Vietnam-Daewoo Motor]], which was a wholly owned subsidiary of [[GM Daewoo]], produced models under the Daewoo brand until 2011, when it was discontinued in South Korea).

Furthermore, the brand continued to exist in [[Uzbekistan]] (as [[Uz-DaewooAuto]]) until 2015, whereas in [[Poland]] the Daewoo models continued to be produced (under the [[Fabryka Samochodów Osobowych]]) until 2008.

==Emblems, slogans and logos==
* The first car logo was the "DAEWOO" Daewoo Group logo lettering
* The [[Daewoo Royale|Royale Series]] featured a crown-like logo, very similar to the [[Daewoo Royals]] football team logo
* A "double D" logo was then used on the cars (as seen on Cielo, Espero, Brougham, Imperial etc.)
* Giugiaro redesigned this logo in 1994 (first seen on the Bucrane concept)
* On the European [[SUV]] line (Korando, Musso, Rexton), Daewoo Motor used a new version of this emblem, more squared. Later on, this logo was used by Daewoo Commercial Vehicle Co. Ltd (trucks) and [[Tata Daewoo]]
* GM Daewoo emblem in 2002: a modernized evolution of the Daewoo Motor logo

Slogans:
* 1995: "A different kind of car company? That'll be the Daewoo" (UK)
* 1995: "Daewoo, that's who" (US)
* 2000: "Better future"
* 2002: "Driving innovation"
* 2008: "New ways, Always"

==Notes==
{{reflist|group=n}}

==References==
{{Reflist|30em}}
{{Commons category}}

{{Daewoo Group}}
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