Editing Digital asset management

{{Short description|Cloud management system}}
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'''Digital asset management''' ('''DAM''') and the implementation of its use as a computer application is required in the collection of [[digital asset]]s to ensure that the owner, and possibly their delegates, can perform operations on the data files.<ref>{{cite book |author1=Theresa Regli |title=Digital and Marketing Asset Management |publisher=Rosenfeld |url=https://books.google.com/books?id=_nk3DwAAQBAJ |year=2016 |isbn=978-1-933820-12-5}}</ref>

== Terminology ==

The term ''media asset management'' (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital objects commonly considered "[[Media (communication)|media]]", namely audio recordings, photos, and videos.<ref>{{Cite web |last=Bardoz |first=Sebastien |title=Council Post: How To Personalize Your Content Through Data And Successfully Leverage A Digital Asset Management Solution |url=https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2023/03/10/how-to-personalize-your-content-through-data-and-successfully-leverage-a-digital-asset-management-solution/ |access-date=2023-04-17 |website=Forbes |language=en}}</ref> Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together or combined with a live feed in a fluent manner. A MAM typically offers at least one searchable index of the images, audio, and videos it contains, constructed from metadata harvested from the images using pattern recognition, or input manually.<ref>{{cite book|author1=Jacobsen, Jens|url=https://books.google.com/books?id=Mfd4AgAAQBAJ|title=Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development|author2=Schlenker, Tilman|author3=Edwards, Lisa|publisher=Focal Press|year=2005|isbn=0-240-80665-4}}</ref>

Digital asset management (DAM) may focus on the electronic management of any form of a digitally stored piece of information. DAM is certainly strategic, while MAM is almost always tactical. Both asset management primarily reflect long-term stored content that is used for archiving, preservation, and most notably reuse.<ref>{{cite journal |last1=Wager |first1=Skiff |title=Digital asset management, media asset management, and content management: From confusion to clarity |journal=Journal of Digital Asset Management |date=2005 |volume=1 |pages=40–45 |doi=10.1057/palgrave.dam.3640008 |url=https://link.springer.com/content/pdf/10.1057/palgrave.dam.3640008.pdf |access-date=13 January 2025}}</ref>

==Management==

===Creation===

Applications implement Digital Asset Management (DAM) by importing it from the [[analog recording|analog]] and/or [[digital data|digital]] domains (by [[encoding]], [[Image scanning|scanning]], [[optical character recognition]], etc.) or by authoring it as a new object.<ref>{{cite book |author=Blanke, Tobias |title=Digital Asset Ecosystems: Rethinking crowds and clouds |publisher=Elsevier |url=https://books.google.com/books?id=SgWkAgAAQBAJ |year=2014|isbn=9781780633824 }}</ref>

===Indexing===
A primary function of a DAM system is to make assets easily available to its users by providing a searchable index that supports [[information retrieval|retrieval]] of assets by their content and/or [[metadata]].<ref>{{Cite web|title=Digital asset management|url=https://www.ibm.com/topics/digital-asset-management|access-date=2021-10-06|website=www.ibm.com}}</ref> The [[cataloging]] function is usually part of the ingestion process for new assets.<ref>{{cite book |author=Krogh, Peter |title=The DAM Book, Second Edition |publisher=O'Reilly Media |url=https://books.google.com/books?id=RX4KAQAAQBAJ |year=2009 |isbn= 978-0-596-52357-2}}</ref>

===Workflow===
Digital assets will typically have a [[Program lifecycle phase|lifecycle]], which may include various states such as creation, approval, live, archived, and deleted.

===Version control===
Often a DAM system will store earlier versions of a digital asset and allow those to be downloaded or reverted to. Therefore, a DAM system can operate as an advanced type of [[version control]] system.

===Access control===
Finally, a DAM system typically includes security controls ensuring relevant people have access to assets. This will often involve integration with existing directory services via a technology such as [[single sign-on]].

== Categorization ==

Smaller DAM systems are used in a particular operational context, for instance, in video production systems. The key differentiators between them are the types of input encoders used for creating digital copies of assets to bring them under management, and the output decoders and/or formatters used to make them usable as documents and/or online resources. The [[metadata]] of a content item can serve as a guide to the selection of the [[codec]](s) needed to handle the content during processing and may be of use when applying [[access control]] rules to enforce authorization policy.<ref>* {{cite book |author1=Mauthe, Andreas |author2=Thomas, Peter |title=Professional Content Management Systems: Handling Digital Media Assets|url=https://books.google.com/books?id=WgYZBivvZYgC |publisher=Wiley |year=2004 |isbn=0-470-85542-8}}</ref>

=== Requirements ===
Assets that require specific technologies to be used in a workflow need to have their bandwidth, latency, and access control requirements considered in the design of the tools that create or store them, as well as in the architecture of the system that distributes and archives them.<ref>{{cite book |author1=Elizabeth Keathley |title=Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos |publisher=APress |url=https://books.google.com/books?id=C5mJAwAAQBAJ |year=2014 |isbn=978-1430263777}}</ref>
When assets are not actively being worked on, they can be stored in a DAM in various formats, including as a blob ([[binary large object]] in a [[database]]) or as a file in a standard file system, which is "cheaper" to store than the form needed during operations on them.<ref>{{Cite web |title=What is Digital Asset Management (DAM)? - Artwork Flow |url=https://www.artworkflowhq.com/resources/what-is-digital-asset-management-dam |access-date=2023-02-03 |website=www.artworkflowhq.com |language=en}}</ref> This allows the implementation of large-scale DAM as an assembly of high-performance processing systems within a network with a high-density storage solution at its center.<ref>{{cite book |author1=Diamond, David |title=DAM Survival Guide: Digital Asset Management Initiative Planning |publisher=DAMSurvivalGuide.com |url=https://books.google.com/books?id=5HW_NAEACAAJ |year=2012|isbn=9781478287667 }}</ref>

==Types of systems==

Digital asset management systems fall into the following classifications:<ref>{{cite web |title=Business Management Magazine no 39- Optimizing Digital Asset Management (page 86) |url=http://www.busmanagement.com:80/emagazine/Main.php?MagID=1&MagNo=39 |url-status=live |archive-url=https://web.archive.org/web/20090714064934/http://www.busmanagement.com/emagazine/Main.php?MagID=1&MagNo=39 |archive-date=July 14, 2009 |access-date=July 25, 2019}}</ref>
* '''Brand management system''': Enforce brand presentation within an organization by making approved logos, fonts, and product images easily accessible.
* '''Library or archive:''' Provide bulk storage of infrequently changing video or photo assets.
* '''Media asset management systems:''' Handling assets in the audiovisual domain including audio, video, or still images.
* '''Production management systems''': Manage assets being created on the fly for use in live media production or as visual effects for use in gaming applications, TV, or films.
* '''Streaming''': Facilitate on-demand delivery of digital content, like TV shows or movies, to end users on behalf of digital retailers.

All of these types will include features for workflow management, collaboration, project management, and [[revision control]].

== Media asset issues ==

An asset can exist in several formats and in a sequence of versions. The digital version of the original asset is generally captured in as high resolution, colour depth, and (if applicable) frame rate as needed to ensure that results are of acceptable quality for the end-use. There can also be [[thumbnail]] copies of lower quality for use in visual indexing.

[[Metadata]] for an asset can include its packaging, encoding, provenance, ownership and access rights, and location of original creation. It is used to provide hints to the tools and systems used to work on, or with, the asset about how it should be handled and displayed.<ref>{{cite book |author=Austerberry, David |title=Digital Asset Management, Second Edition |publisher=Focal Press |year=2006 |url=https://books.google.com/books?id=c5ncAwAAQBAJ |isbn=0-240-80868-1}}</ref>

==See also==
* [[Content management]]
* [[Digital asset]]
* [[Digital library]]
* [[Digital preservation]]
* [[Digital rights management]]
* [[Image organizer]], possible presentation layer for a DAM
* [[Web content management system]], may be a presentation layer for a DAM
*[[Enterprise content management]]

==References==
{{Reflist}}

==Further reading==
* {{cite book |author1=Diamond, David |title=DAM Survival Guide: Digital Asset Management Initiative Planning |publisher=DAMSurvivalGuide.com |year=2012}}
* {{cite book |author=Krogh, Peter |title=The DAM Book, Second Edition |publisher=O'Reilly Media |year=2009 |isbn= 978-0-596-52357-2}}
* {{cite book |author=Austerberry, David |title=Digital Asset Management, Second Edition |publisher=Focal Press |year=2006 |isbn=0-240-80868-1}}
* {{cite book |author1=Jacobsen, Jens |author2=Schlenker, Tilman |author3=Edwards, Lisa |title=Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development |publisher=Focal Press |year=2005 |isbn=0-240-80665-4}}
* {{cite book |author1=Mauthe, Andreas |author2=Thomas, Peter |title=Professional Content Management Systems: Handling Digital Media Assets |publisher=Wiley |year=2004 |isbn=0-470-85542-8}}
* {{cite book |author1=Elizabeth Keathley |title=Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos |publisher=APress |year=2014 |isbn=978-1430263777}}

{{DEFAULTSORT:Digital Asset Management}}
[[Category:Content management systems]]
[[Category:Document management systems]]
[[Category:Records management]]
[[Category:Asset management]]