Editing Discount card

A '''discount card''' is a card or document, often a [[plastic card|plastic]] [[credit card]] or paper card, that entitles the holder to [[Discounts and allowances|discount]]s on the prices of some products or services. 

== How it works ==
Cards may be issued as part of a [[loyalty program]], offering discounts to existing [[customer]]s to ensure their continuing custom; they may be offered free of charge, offering a modest discount with the intention of persuading purchasers to patronise participating shops; or they may be sold to members, offering larger discounts—for example, the [[tastecard]] offers 50% discounts at many [[restaurant]]s—at a substantial annual cost. Cards may be offered by [[merchant]]s or groups of merchants, by clubs or associations who negotiate on behalf of all members to obtain benefits, or by official organisations offering concessionary prices to qualifying groups, such as the disabled.

==Types==
* [[Loyalty program|Loyalty cards]]
* Cards giving entitlement to [[educational discount]]. In many cases, a discount may be offered on proof of student status, without a special card.
* Cards giving entitlement to [[military discount]].<ref>[http://www.veteransadvantage.com/cms/about-us Card for former members of US military services] "to honor and thank all who serve our country", available on annual payment</ref><ref>[http://discountcard.forcesreunited.org.uk/ UK card offering "Concessions and Recognition for ex-forces"] {{webarchive |url=https://web.archive.org/web/20120501032843/http://discountcard.forcesreunited.org.uk/ |date=May 1, 2012 }}, available on payment</ref> In many cases, a discount may be offered on proof of current or former membership of a military service, without a special card.
* Cards giving entitlement to [[disability discount]].<ref>[http://www.parks.ca.gov/pages/737/files/dpr818a.pdf Card offering discount in for parking in state parks to disabled people in California, USA], for small administrative charge</ref> In many cases, a discount may be offered on proof of disability, without a special card.
* [[Proof of Age Standards Scheme|Proof of age card]], a card which certifies the age of the holder. This type of card may, for example, be used by older children for free or discounted travel on [[public transport]]. Cards of this type are also used to certify that people of youthful appearance are old enough to legally buy, for example, [[tobacco]] and [[alcoholic beverage]]s.

==References==
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{{Authority control}}

[[Category:Discount stores]]
[[Category:Students]]