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Dollar voting
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{{Short description|Aspect of consumer behavior}} {{Multiple issues| {{Disputed|date=January 2013}} {{Sources needed|date=November 2020}} }} '''Dollar voting''' is an analogy that refers to the theoretical impact of [[consumer choice]] on producers' actions by means of the flow of consumer payments to producers for their goods and services. ==Overview== In some principles textbooks of the mid-20th century, the term "dollar voting" was used to describe the process by which consumers' choices influence firms' production decisions.{{Citation needed|date=November 2020}} Products that consumers buy will tend to be produced in the future. Products that do not sell as well as expected will receive fewer productive resources in the future. According to this analogy, consumers vote for "winners" and "losers" with their purchases. This argument was used to explain market allocations of goods and services under the catchphrase "[[consumer sovereignty]]".{{Citation needed|date=November 2020}} Consumer [[boycotts]] sometimes aim to change producers' behaviour. The goals of selective boycotts, or dollar voting, have been diverse, including cutting corporate revenues, removal of key executives, and reputational damage.<ref>Godfrey, Neale. "[https://www.huffingtonpost.com/entry/put-your-money-where-your-mouth-is-vote-with-your_us_58a92d46e4b0fa149f9ac73c Put Your Money Where Your Mouth Is. Vote With Your Dollars.]" ''The Huffington Post'' February 20, 2017. Accessed June 10, 2018.</ref> The modern idea of dollar voting can be traced back to its development by [[James M. Buchanan]] in ''Individual Choice in Voting and the Market''.<ref>{{Cite journal |last=Buchanan |first=James M. |date=1954 |title=Individual Choice in Voting and the Market |url=https://www.jstor.org/stable/1827235 |journal=Journal of Political Economy |volume=62 |issue=4 |pages=334–343 |doi=10.1086/257538 |jstor=1827235 |s2cid=153750341 |issn=0022-3808|url-access=subscription }}</ref> As a [[public choice]] theorist, Buchanan considered economic participation by the individual to be a form of pure democracy.<ref>Buchanan, James M. "Individual Choice in Voting and the Market." Journal of Political Economy 62, no. 4 (1954): 334–43. {{JSTOR|1827235}}.</ref>{{secondary source needed|date=November 2020}} Also known as [[political consumerism]], the history of dollar voting in the United States can be traced back to the American Revolution, when colonists boycotted several British products in protest of [[taxation without representation]].<ref name="Newman & Bartels">Newman, Benjamin J., and Brandon L. Bartels. "Politics at the Checkout Line: Explaining Political Consumerism in the United States." Political Research Quarterly 64, no. 4 (2011): 803–17. {{JSTOR|23056348}}.</ref> If voters feel disenfranchised politically, they may instead use their spending power to influence politics and the economy. Consumers use dollar voting because they hope to impact society's values and the use of resources.<ref name="Newman & Bartels" /> ==Criticisms== Dollar voting has faced criticism in modern America for being class-bound. Dollar voting is archetypically used by middle and upper middle class consumers who spend their money at local farmers markets, community agricultural programs, and the preparation of "slow food".<ref name="Haydu">Haydu, Jeffrey. "Consumer Citizenship and Cross-Class Activism: The Case of the National Consumers' League, 1899–1918." Sociological Forum 29, no. 3 (2014): 628–49. {{JSTOR|43653954}}.</ref> These purchases do not affect low-income producers and consumers in the food market.<ref name="Haydu" /> Dollar voting has also been criticized as a form of conspicuous consumption for the well-off.<ref name="Haydu" /> Dollar voting has also been criticized for being a sort of consumer vigilantism. While most economists and economic philosophers accept that consumers have a right to their personal moral choices in the market, large-scale movements to influence [[consumer spending]] could have potentially dangerous implications.{{Like what|date=June 2023}}<ref>Hussain, Waheed. "Is Ethical Consumerism an Impermissible Form of Vigilantism?" ''Philosophy & Public Affairs'' 40, no. 2 (2012): 111–43. {{JSTOR|23261269}}.</ref> Efforts to encourage corporations and firms to act in environmentally friendly ways have become popular. It is unclear whether firms that create negative environmental externalities will actually change their method of production to satisfy such desires.<ref>Johnston, Josée. "The Citizen–Consumer Hybrid: Ideological Tensions and the Case of Whole Foods Market." Theory and Society 37, no. 3 (2008): 229–70. {{JSTOR|40211036}}.</ref> Dollar voting also could dissuade citizens from law-making efforts to check unmitigated self-interest in firms and consumers, instead shifting this responsibility over to the market. == See also == * [[Crowd funding]] * [[Demonstrated preference]] * [[Dispersed knowledge]] * [[Ethical consumerism]] * [[Foot voting]] * [[Other people's money (disambiguation)|Other people's money]] * [[Tax choice]] * [[Consumer sovereignty]] * [[Buycott.com]] == Notes == {{Reflist}} == References == [[Category:Economics catchphrases]] [[Category:Microeconomics]]
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