Editing Eclipse (cigarette)

{{Short description|American cigarette brand}}
{{infobox brand
| name= Eclipse
| logo= Eclipse cigarettes logo.png
| image= 
| type= [[Cigarette]]
| currentowner= [[R.J. Reynolds Tobacco Company|R.J. Reynolds]]
| origin= 
| introduced= {{Start date and age|1994}}
| discontinued= 
| related= 
| markets= 
| previousowners= 
| trademarkregistrations= 
| ambassadors= 
| tagline=
| website=  
| footnotes = Carcinogenicity: [[IARC group 1]]
}}
'''Eclipse''' is an American [[cigarette]] brand that was developed and marketed by [[R.J. Reynolds Tobacco]].<ref name=Schorr2014/> It heats the tobacco instead of burning it by using a carbon tip wrapped in [[Glass fiber|glass fibers]].<ref name=Schorr2014>{{cite news|url=https://abcnews.go.com/Health/story?id=117913&page=1&singlePage=true|title=Heated Dispute Over 'Safer' Cigarette|author=Melissa Schorr |work=ABC News|date=4 October 2000}}</ref> In 2014 they were still in production, and one of the remaining choices allowed to be smoked in the offices of R.J. Reynolds facilities after the company began to restrict traditional smoking in their office facilities.<ref name=AP-2014>{{cite news|url=https://www.theguardian.com/business/2014/oct/23/camel-maker-reynolds-snuffs-out-workplace-smoking|title=Camel maker Reynolds snuffs out workplace smoking|date=23 October 2014|publisher=Associated Press}}</ref> They were retested in Wisconsin as "'''Revo'''" in 2015.<ref name=Tripp2015/>

==History==
[[File:Eclipse Menthol B8.jpg|thumb|right|200px|Eclipse Menthol carton and pack, photographed in 2018]]
Revo is essentially the same as Eclipse, but with a different appearance.<ref name=Lindenberg2014>{{cite news|url=http://www.cspnet.com/category-news/tobacco/articles/new-reynolds-american-cigarette-heats-rather-burns|title=New Reynolds American Cigarette Heats Rather Than Burns|author=Greg Lindenberg|publisher=CSP Daily News|date=17 November 2014}}</ref> It primarily heated tobacco instead of burning it.<ref name=Lindenberg2014/> The price was close to a premium pack of traditional cigarettes.<ref name=Lindenberg2014/> Eclipse continues to be available in limited supply, as of 2014.<ref name=Felberbaum2014>{{cite news|url=https://globalnews.ca/news/1420167/on-wings-of-e-cigarettes-company-to-sell-product-that-heats-tobacco/|title=On wings of e-cigarettes, company to sell product that heats tobacco|author=Michael Felberbaum|publisher=[[Global News]]|agency=[[Associated Press]]|date=27 June 2014}}</ref>

In July 2015 the CEO of Reynolds said they "planned to discontinue its heat-not-burn cigarette Revo, which it began testing in [[Wisconsin]] in February.<ref name=Tripp2015/> She said consumer adoption rates failed to meet expectations."<ref name=Tripp2015>{{cite web|url=https://www.wsj.com/articles/reynolds-american-lifts-earnings-outlook-1438083606|title=Reynolds American Raises Its Earnings Outlook|last=Tripp|first=Mickle|date=28 July 2015|publisher=Wall Street Journal|access-date=22 August 2015}}</ref>

==Safety==
The [[American Cancer Society]]<ref>{{cite web|url=http://www.ecigator.net/blog/american-cancer-society-calls-removal-eclipse-cigarette-marketplace |title=American Cancer Society calls for removal of Eclipse cigarette from marketplace |publisher=Cancer.org |date=2005-01-27 |access-date=2009-07-16 |url-status=dead |archive-url=https://web.archive.org/web/20140225065607/http://www.ecigator.net/blog/american-cancer-society-calls-removal-eclipse-cigarette-marketplace |archive-date=February 25, 2014 }}</ref><ref>{{cite web|url=http://www.charitywire.com/charity6/02379.html |title=American Cancer Society Calls for Removal of Eclipse Cigarette From Marketplace |publisher=Charitywire.com |date=2000-10-14 |access-date=2009-07-16}}</ref> argues that the cigarettes are not as safe as the marketing campaign suggests, and that they should be removed from the marketplace: although they produce less tar and produce less second-hand smoke, this leads to a false sense of security, since the cigarette still contains high amounts of [[carcinogen]]s. Other concerns are that they produce more [[carbon monoxide]] than regular cigarettes. R. J. Reynolds has countered by claiming that the company is not trying to market a "safe" cigarette, only a better alternative.<ref>{{cite web|url=http://www.tobacco.org/news/55631.html |title=LETTER: Health Consequences of Eclipse Cigarettes |publisher=Tobacco.org |date= |access-date=2009-07-16}}</ref>

== See also ==
* [[Premier (cigarette)|Premier]] - Predecessor in concept to Eclipse

== References ==
{{reflist|2}}

{{Commons category}}
{{Reynolds American}}

<!-- Please do not categorize under "Cigarette brands"; the "R.J. Reynolds brands" is already a sub-category.-->
[[Category:R. J. Reynolds Tobacco Company brands]]
[[Category:Products introduced in 1994]]