Editing Fast Product

{{Short description|Independent record label}}
{{Use dmy dates|date=January 2014}}
{{Use British English|date=January 2014}}
{{More footnotes needed|date=September 2010}} 
'''Fast Product''' was an [[independent record label]] established in [[Edinburgh]] by Bob Last, his partner, Hilary Morrison and Tim Pearce in December 1977. Its first release was the first single by [[the Mekons]], on 20 January 1978.

The label issued the first records by a number of early and influential [[post-punk]] bands from [[Northern England]], including the original [[The Human League|Human League]], [[Gang of Four (band)|Gang of Four]] and [[the Mekons]].  Fast Product also released the first singles by the Scottish punk bands [[Scars (band)|Scars]] and [[The Flowers (Scottish band)|The Flowers]]. The label also released compilations of various new bands called 'ear comics' or ''Earcom''. Many of the label's releases were also produced by Bob Last with Morrison producing photographs and visuals for the record sleeves.

Fast Product's releases challenged [[pop music]] conventions (hence the label's early monikers: "difficult fun" and "mutant pop"), and through its releases and marketing invoked a [[DIY]] punk spirit and generally [[socialism|socialist]] political outlook. Often packaging records with a caustic yet subtle sideswipe at [[consumerism]] (for example, the image of a wall of [[gold disc]]s on the cover of the Mekons' second single), Fast Product attempted to show that all aspects of the record business, from musicianship to design to distribution, could be taken out of the hands of the major labels.

[[Lloyd Cole]] also name-checked Fast Product in his song Women's Studies, from the 2013 album [[Standards (Lloyd Cole album)|Standards]].<ref>{{cite web |title=Lyrics / Standards |url=http://www.lloydcole.com/music/standards/lyrics.html |website=Lloyd Cole.com |access-date=13 January 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150109202208/http://www.lloydcole.com/music/standards/lyrics.html |archive-date=9 January 2015 |df=dmy }}</ref>

Later, the pair also established the Pop Aural label, releasing singles by such acts as [[The Flowers (Scottish band)|The Flowers]], [[Boots For Dancing]] and [[The Fire Engines]].

The label was profiled in depth in the 2015 documentary film [[Big Gold Dream]].<ref>{{Cite web |title=Big Gold Dream: The story of Scotland's post-punk music scene |url=https://www.bbc.co.uk/programmes/articles/3qj44nL2664z9XF4FNKNh0f/big-gold-dream-the-story-of-scotlands-post-punk-music-scene |access-date=2023-01-03 |website=BBC |language=en-GB}}</ref>

The story of Fast Product was extensively covered in the 2022 book Hungry Beat written by Douglas MacIntyre and Grant McPhee with Neil Cooper, published by White Rabbit Books

Bob Last has joked that [[Factory Records]] is "Fast 13" - the label's final release - saying "I just never told them they had a catalogue number."<ref>{{Cite web|url=https://www.bbc.co.uk/programmes/p04zw8vt|title=How Joy Division appeared on a Scottish record label before Factory, Big Gold Dream |website=BBC |date=12 April 2017 |language=en-GB|access-date=2018-06-03}}</ref>

==Discography==

The source for the information below is the website vinylnet.co.uk.<ref>{{cite web|title=Record Label Discographies / Fast Product|url=http://www.vinylnet.co.uk/label-discographies/35/Fast-Product|website=vinylnet.co.uk|accessdate=13 January 2015}}</ref>

===Singles===
* '''FAST 1''' [[The Mekons]] - "Never Been In A Riot" / "32 Weeks" / "Heart & Soul"  7-inch  (1978)
* '''FAST 2''' 2.3 - "Where To Now?" / "All Time Low"  7-inch (1978)
* '''FAST 4''' [[The Human League]] - "[[Being Boiled]]" / "Circus Of Death"  7-inch (June 1978)
* '''FAST 5''' [[Gang of Four (band)|Gang of Four]] - "Damaged Goods" / "Love Like Anthrax" / "Armalite Rifle"  7-inch (December 1978)
* '''FAST 7''' [[The Mekons]] - "Where Were You?" / "I'll Have To Dance Then (On My Own)"  7-inch (November 1978)
* '''FAST 8''' [[Scars (band)|Scars]] - "Adult/ery" / "Horrorshow"  7-inch (1979)
* '''FAST 9a''' ''Earcom One'' ([[The Prats]], [[The Flowers (Scottish band)|The Flowers]], Blank Students, Graph, [[The Rezillos|Simon Bloomfield]] and Tim Pearce) 12-inch
* '''FAST 9b''' ''[[Earcom 2: Contradiction|Earcom Two]]'' ([[Joy Division]], Thursdays & [[Basczax]]) 12-inch
* '''FAST 9c''' ''Earcom Three'' ([[Deutsch Amerikanische Freundschaft|DAF]], Noh Mercy, [[Middle Class (band)|Middle Class]], Stupid Babies, From Chorley) double 7-inch (1979)
* '''FAST 10''' [[The Human League]] - "[[The Dignity of Labour]]"  12-inch (some with flexi-disc) (1979)
* '''FAST 12''' [[Dead Kennedys]] - "[[California über alles]]" / "Man with the Dogs"  7-inch

===Albums===
* '''FAST 11'''  ''The First Year Plan'' - Compilation of single releases, licensed to EMI, so also has catalogue number EMC 3312)
* ''Mutant Pop'' - US reissue of early Fast Product and Pop Aural singles by [[the Mekons]], [[Gang of Four (band)|the Gang of Four]], [[the Human League]], [[The Flowers (Scottish band)|The Flowers]],  2.3 and [[Scars (band)|Scars]] (PVC/JEM Records 1980)

===Miscellaneous===
* '''FAST 3''' Fast Product The Quality Of Life No.1  ([[zine]] issued March 1978)
* '''FAST 6''' Fast Product The Quality Of Life No.2  ([[zine]] issued April 1979)
* '''Virgin VS300''' [[The Mekons]] - "Work All Week" / "Unknown Wrecks" 7-inch (1979) - FAST Logo on label, 'Produced for Fast Product' credit
* '''Fast Product America FPA 002''' [[Fire Engines]] - "Aufgeladen Und Bereit Fur Action Und Spass"  LP (1981)

==Pop:Aural Discography==

The source for the information below is the website discogs.com<ref>{{cite web|title=Discgogs / Pop:Aural|url=https://www.discogs.com/label/27310-Pop-Aural|website=discogs.com|accessdate=2 August 2018}}</ref>

===Singles===
* '''POP001''' The Flowers - "Confessions" / "(Life) After Dark"  7-inch  (1979)
* '''POP002''' Boots For Dancing - "Boots For Dancing" 12-inch  (1980)
* '''POP003''' The Flowers - "Ballad Of Miss Demeanour"   7-inch  (1980)
* '''POP004''' Drinking Electricity - "Shaking All Over" / "China"  7-inch  (1980)
* '''POP005''' Drinking Electricity - "Shake Some Action"   7-inch  (1980)
* '''POP006''' Boots For Dancing - "The Rain Song" / "Hesitate"  7-inch  (1980)
* '''POP007''' Restricted Code - "First Night On" / "From The Top"  7-inch  (1980)
* '''POP008''' Drinking Electricity - "Cruising Missiles" / "Shaking All Over (dub)  7-inch  (1980)
* '''POP009''' Restricted Code - "Love To Meet You"   7-inch  (1980)
* '''POP010''' Fire Engines - "CandySkin" / "Meat Whiplash"  7-inch  (1981)
* '''POP011''' Marching Girls - "1"   7-inch  (1981)
* '''POP012''' Jo Callis / S.H.A.K.E. Project- "Woah Yeah!"   7-inch EP (1981)
* '''POP013''' Fire Engines - "Big Gold Dream"  7-inch  (1981)

===Albums (on the Accessory label)===
* '''ACC001''' Fire Engines - "Lubricate Your Livingroom"  LP  (1981)
* '''ACC002''' Frank Hannaway and Michael Barclay - "At Home"  Mini LP  (1981)

==References==
<references/>

== See also ==
* [[List of independent UK record labels]]

{{Authority control}}

[[Category:Defunct record labels of the United Kingdom]]
[[Category:British independent record labels]]
[[Category:Record labels established in 1977]]
[[Category:1977 establishments in Scotland]]
[[Category:British companies established in 1977]]
[[Category:Companies based in Edinburgh]]