Editing Game Network

{{Distinguish|Gamer Network}}
{{EngvarB|date=October 2017}}
{{Use dmy dates|date=October 2017}}
{{multipleissues|
{{refimprove|date=May 2024}}
{{notability|date=May 2024}}
{{tone|date=May 2024}}}}
{{Infobox television channel
| name              = Game Network
| logo_size         = 250px
| logo              = GameNetworkUK.jpg
| logo_alt          = Game Network's logo
| launch_date       = 17 September 1999
| closed_date       = 17 September 2005 (Italy, rest of Europe)<br>27 February 2006 (UK)
| replaced_by       = [[Babestation]]
| owner             = [[Cellcast Group]]
| former_names      =
| replaced          =
| website           =
| availability_note = <br>(at time of closure)
| terr_serv_1       =
| terr_chan_1       =
| terr_serv_2       =
| terr_chan_2       =
| dummy parameter   = 
}}

'''Game Network''' was a European [[free-to-air]] television channel. It was initially owned by [[Digital Bros]] group, and later taken over by [[Cellcast Group]]. It was first launched in 1999.

==History==
Game Network first broadcast in Italy on 17 September 1999.<ref>{{cite web |title=E' partito Game Network il canale dei videogiochi (Launch of Game Network, the video game channel) |url=http://www.monitor-radiotv.com/news6.htm |website=MonitoR Magazine |accessdate=3 October 2020 |language=Italian}}</ref> The channel was available throughout Southern Europe, and developed, attracting an estimated audience of 300,000. It launched in the United Kingdom in May 2001 on Sky EPG number 223.<ref>{{cite magazine|issue=718 |date=May 9, 2001 |url=https://www.proquest.com/docview/197280261 |title=GAME NETWORK GOES LIVE |magazine=Interspace |publisher=Phillips Business Information|id={{ProQuest|197280261}} }}</ref><ref>{{cite magazine|volume=4 |issue=5 |date=May 2001 |title=UK launch for game network |url=https://www.proquest.com/docview/219151079 |magazine=Television Europe |publisher=Reed Business Information|id={{ProQuest|219151079}} }}</ref> At its UK launch, the ''[[Financial Times]]'' evaluated the channel's free-to-air business proposition, commenting that its potential viewers should be abundant with consideration to the surge of popularity of video games at the time, noting the rising popularity of video games, the release of hundreds of titles in the UK each year and the launch of the [[PlayStation 2]] months earlier. The channel was expected to provide 24-hour television dedicated to video games and earn money from advertising and sponsorship.<ref>{{cite news |last1=Harvey |first1=Fiona |author-link=Fiona Harvey |date=May 8, 2001 |title=Game Network |work=Financial Times |pages=24}}</ref>

The UK version of the television channel, produced by [[Cellcast Group|Cellcast]] included regional content with programs such as Digital Crack, Me in Mir, The Weekly Chart Show, Game Guru, Reloaded, LiveWire, and Evolution. In 2003, Cellcast started increasing control of the channel, with Sem Mioli of Digital Bros. side and Jonathan French and Craig Gardiner from the Cellcast side spearheading the channel) with the launch of non-gaming programmes such as ''[[Babestation]]'', a late-night "tease" show. The success of this show lead to many other clone programmes appearing on other channels, and this alternative revenue stream lead to a later influx of phone-in quiz shows, of which Game Network shows many. By 2005, Game Network's UK games programming went largely limited to a block of raw games footage from 5:30&nbsp;am – 10am, with Game Guru airing from 5&nbsp;pm until 7&nbsp;pm, followed by programmes such as ''[[Psychic Television|Psychic Interactive]]'', which continue until ''[[Babestation]]'' starts.

''Game Guru'' relaunched on 20 September, 2004 with interactive features, including live chat and MMS picture messaging.<ref>{{cite press release| title = Game Guru Set to drag Video Games Television into the 21st century |date=September 17, 2004 |url = https://www.gamesindustry.biz/game-guru-set-to-drag-video-games-television-into-the-21st-century |publisher=GamesIndustry.biz}}</ref>

In 2004, the channel's Sky EPG number was 172.<ref>{{cite press release|date=March 15, 2005|title=Cellcast Launches Bid2Win on Sky - the UK's First Live Interactive Reverse Auction TV Show|url=https://www.proquest.com/docview/467162274|publisher=PR Newswire|id={{ProQuest|467162274}} }}</ref>

In 2005, [[Charlie Brooker]] writing for ''[[The Guardian]]'' noted the incongruity of the channel's programming, with [[clairvoyance]] programme ''Psychic Interactive'' being, "interrupted every few minutes by an "ad break" largely consisting of stills of Pac Man accompanied by captions in Italian, or Mortal Kombat characters backed with heavy metal music".<ref>{{cite web |last1=Brooker |first1=Charlie |title=Call collect |url=https://www.theguardian.com/culture/2005/apr/02/screenburn.features16 |website=The Guardian |access-date=2 November 2024 |date=2 April 2005}}</ref>

The major gaming shows, such as ''LiveWire'', were cancelled in May 2005, and the Italian-language feed from [[Hot Bird]] ceased on September 17, 2005, after six years on air.<ref>{{cite web |title=Digital Bros. Concentrates on Entertainment Through New Media |url=http://www.digital-bros.net/eng/salastampa/comunicati/CSDB_GameMediaNetworks.pdf |publisher=Digital Bros. |accessdate=17 March 2013 |archiveurl=https://web.archive.org/web/20060114162330/http://www.digital-bros.net/eng/comunicati/CSDB_GameMediaNetworks_eng.pdf |archivedate=14 January 2006}}</ref> At this time, Digital Bros. sold Game Network UK completely to Cellcast Group, which completely dropped all video game content by 20 February 2006 and renamed it ''[[Babestation]]''. On 28 February, the channel was moved to the adult section of the Sky EPG.

==References==
{{Reflist}}

==External links==
* [https://web.archive.org/web/20051018180400/http://www.game-network.net/ Game Network Italia]
* [https://web.archive.org/web/20071011202811/http://online.game-network.net/eng/index.asp Game Media Network]

[[Category:1999 establishments in Italy]]
[[Category:2001 establishments in the United Kingdom]]
[[Category:Cellcast]]
[[Category:Television channels in the United Kingdom]]
[[Category:Television shows about video games]]
[[Category:Defunct television channels in the United Kingdom]]
[[Category:Video gaming in the United Kingdom]]
[[Category:Television channels and stations established in 1999]]
[[Category:Television channels and stations disestablished in 2006]]
[[Category:Television channels in Italy]]