Editing Grassroots

{{Short description|Movement based on local communities}}
{{Other uses|Grass roots (disambiguation)}}
{{Use mdy dates|date=May 2012}}

A '''grassroots''' movement is one that uses the people in a given district, region or community as the basis for a political or continent movement.<ref>{{Cite book|title=Webster's Third New International Dictionary of the English Language, Unabridged|last=Gove|first=Philip Babcock|publisher=Riverside Press|year=1961|location=Cambridge, Massachusetts}}</ref> Grassroots movements and organizations use collective action from [[volunteers]] at the local level to implement change at the local, regional, national, or international levels. Grassroots movements are associated with bottom-up, rather than top-down decision-making, and are sometimes considered more natural or spontaneous than more traditional power structures.<ref>{{cite encyclopedia |last=Yenerall |first=Kevan M. |title=grassroots politics. |encyclopedia=Encyclopedia of American Government and Civics |year=2017 |publisher=Facts On File }}</ref>

Grassroots movements, using [[self-organization]], encourage community members to contribute by taking responsibility and action for their community.<ref>{{cite journal |last1=Caneparo |first1=Luca |last2=Bonavero |first2=Federica |title=Neighborhood regeneration at the grassroots participation: Incubators' co-creative process and system |journal=International Journal of Architectural Research: ArchNet-IJAR |date=29 July 2016 |volume=10 |issue=2 |pages=204–218 |id={{ProQuest|1833257272}} |doi=10.26687/ARCHNET-IJAR.V10I2.960 |s2cid=59383878 |url=http://porto.polito.it/2657765/1/960_2959_1_PB.pdf }}</ref> Grassroots movements utilize a variety of strategies from fundraising and registering voters, to simply encouraging political conversation. Goals of specific movements vary and change, but the movements are consistent in their focus on increasing mass participation in politics.<ref name="Grassroots Movements">{{cite web|last1=Poggi|first1=Sarah|title=Grassroots Movements|url=http://my.ilstu.edu/~skhunt2/pep/Downloads/poggi.pdf|access-date=October 20, 2015|archive-url=https://web.archive.org/web/20160304094331/http://my.ilstu.edu/~skhunt2/pep/Downloads/poggi.pdf|archive-date=March 4, 2016|url-status=live}}</ref> These political movements may begin as small and at the local level, but grassroots politics as [[Cornel West]] contends are necessary in shaping progressive politics as they bring public attention to regional political concerns.<ref>{{Cite book|title=Black Popular Culture|last=Wallace|first=Michele|publisher=Bay Press|year=1992|isbn=978-1-56584-459-9|location=Seattle|pages=45}}</ref>

The idea of grassroots is often conflated with [[participatory democracy]]. The [[Port Huron Statement]], a manifesto seeking a more democratic society, says that to create a more equitable society, "the grass roots of American Society" need to be the basis of civil rights and economic reform movements.<ref>{{cite web|last1=Students for a Democratic Society|title=Port Huron Statement|url=http://coursesa.matrix.msu.edu/~hst306/documents/huron.html |date=1962 |access-date=28 November 2015|url-status=dead|archive-url=https://web.archive.org/web/20090705062937/http://coursesa.matrix.msu.edu/~hst306/documents/huron.html|archive-date=July 5, 2009|df=mdy-all}}</ref> The terms can be distinguished in that grassroots often refers to a specific movement or organization, whereas participatory democracy refers to the larger system of governance.<ref>{{cite book|title=Direct and Participatory Democracy at Grassroots Level|date=2011 |url=http://cor.europa.eu/en/documentation/studies/Documents/direct-participatory-democracy.pdf|publisher=European Institute of Public Administration|access-date=28 November 2015|archive-url=https://web.archive.org/web/20151123070201/http://cor.europa.eu/en/documentation/studies/Documents/direct-participatory-democracy.pdf|archive-date=November 23, 2015|url-status=dead |doi=10.2863/63437 |author1=Committee of the Regions. |last2=European Institute Of Public Administration (European Institute Of Public Administration (Maastricht |first2=The Netherlands)). |isbn=978-92-895-0641-0 }}</ref>

== History ==
The earliest origins of "grass roots" as a political metaphor are obscure. In the United States, an early use of the phrase "grassroots and boots" was thought to have been coined by [[United States Senate|Senator]] [[Albert J. Beveridge|Albert Jeremiah Beveridge]] of [[Indiana]], who said of the [[Progressive Party (United States, 1912)|Progressive Party]] in 1912, "This party has come from the grass roots. It has grown from the soil of people's hard necessities".<ref name=Beveridge>{{cite web |url=http://www.politicalquotes.org/quotedisplay.aspx?DocID=12869 |title=Beveridge, Albert J. |website=Eigen's Political & Historical Quotations |url-status=dead |archive-url=https://web.archive.org/web/20060616173929/http://www.politicalquotes.org/quotedisplay.aspx?DocID=12869 |archive-date=June 16, 2006 |df=mdy-all }}</ref>

In a 1907 newspaper article about Ed Perry, vice-chairman of the [[Oklahoma]] state committee, the phrase was used as follows: "In regard to his political views Mr. Perry has issued the following terse platform: 'I am for a square deal, grass root representation, for keeping close to the people, against ring rule and for fair treatment.{{'"}}<ref>{{cite news|url=http://chroniclingamerica.loc.gov/lccn/sn83030214/1907-09-09/ed-1/seq-4/;words=grass+root|title=New-York tribune. (New York [N.Y.]) 1866-1924, September 09, 1907, Page 4, Image 4|pages=4|work=Library of Congress|date=September 9, 1907|access-date=October 12, 2010|archive-url=https://web.archive.org/web/20100817011121/http://chroniclingamerica.loc.gov/lccn/sn83030214/1907-09-09/ed-1/seq-4/;words=grass+root|archive-date=August 17, 2010|url-status=live}}</ref> A 1904 news article on a campaign for possible [[Theodore Roosevelt]] running mate [[Eli Torrance]] quotes a Kansas political organizer as saying: "Roosevelt and Torrance clubs will be organized in every locality. We will begin at the grass roots".<ref>{{cite news|url=http://chroniclingamerica.loc.gov/lccn/sn85058130/1903-09-25/ed-1/seq-6/;words=grass+roots|title=The Salt Lake herald. (Salt Lake City [Utah]) 1870-1909, September 25, 1903, Last Edition, Page 6, Image 6|pages=6|work=Library of Congress|date=September 25, 1903|access-date=October 12, 2010|archive-url=https://web.archive.org/web/20100817011128/http://chroniclingamerica.loc.gov/lccn/sn85058130/1903-09-25/ed-1/seq-6/;words=grass+roots|archive-date=August 17, 2010|url-status=live}}</ref>

Since the early 1900s, grassroots movements have been widespread both in the United States and in other countries. Major examples include parts of the American Civil Rights Movement of the 1950s and 1960s, Brazil's land equity movement of the 1970s and beyond, the Chinese rural democracy movement of the 1980s and the German peace movement of the 1980s.

A particular instantiation of grassroots politics in the American Civil Rights Movement was the 1951 case of William Van Til working on the integration of the Nashville Public Schools. Van Til worked to create a grassroots movement focused on discussing race relations at the local level. To that end, he founded the Nashville Community Relations Conference, which brought together leaders from various communities in Nashville to discuss the possibility of integration. In response to his attempts to network with leadership in the black community, residents of Nashville responded with violence and scare tactics. However, Van Til was still able to bring blacks and whites together to discuss the potential for changing race relations, and he was ultimately instrumental in integrating the Peabody College of Education in Nashville. Furthermore, the desegregation plan proposed by Van Til's Conference was implemented by Nashville schools in 1957. This movement is characterized as grassroots because it focused on changing a norm at the local level using local power. Van Til worked with local organizations to foster political dialogue and was ultimately successful.

The Brazilian Landless Workers Movement (MST) was founded in the 1970s and has grown into an international organization. The MST focused on organizing young farmers and their children in fighting for a variety of rights, most notably the right to access land. The movement sought organic leaders and used strategies of direct action such as land occupations. It largely maintained autonomy from the Brazilian government. The MST traces its roots to discontent arising from large land inequalities in Brazil in the 1960s. Such discontent gained traction, particularly after Brazil became a democracy in 1985. The movement focused especially on occupying land that was considered unproductive, thus showing that it was seeking overall social benefit. In the 1990s the influence of the MST grew tremendously following two mass killings of protestors. Successful protests were those in which the families of those occupying properties receiving plots of land. Although the grassroots efforts of the MST were successful in Brazil when they were tried by the South African Landless People's Movement (LPM) in 2001 they were not nearly as successful. Land occupations in South Africa were politically contentious and did not achieve the positive results seen by the MST.<ref>{{cite journal|last1=Baletti|first1=Brenda|last2=Wolford|first2=W|last3=Johnson|first3=Tamara|title=Late Mobilization: Transnational Peasant Networks and Grassroots Organizing in Brazil and South Africa|journal=Journal of Agrarian Change|volume=8|issue=2–3|pages=290–314|doi=10.1111/j.1471-0366.2008.00171.x|year=2008|bibcode=2008JAgrC...8..290B }}</ref>

The National People's Congress was a grassroots democratic reform movement that came out of the existing Chinese government in 1987. It encouraged grassroots elections in villages all around China with the express purpose of bringing democracy to the local level of government. Reforms took the form of self-governing village committees that were elected in a competitive, democratic process. Xu Wang from Princeton University called the Congress mutually empowering for the state and the peasantry in that the state was given a renewed level of legitimacy by the democratic reforms and the peasantry was given far more political power. This manifested itself in increased voting rate, particularly for the poor, and increased levels of political awareness according to Wang's research. One example of the increased accountability from the new institutions was a province in which villagers gave 99,000 suggestions to the local government. Ultimately, 78,000 of these were adopted indicating a high rate of governmental responsiveness. This movement is considered grassroots because it focuses on systematically empowering the people. This focus manifested itself in the democratic institutions that focused on engaging the poor and in reform efforts that sought to make the government more responsive to the will of the people.<ref>{{cite journal|last1=Wang|first1=Xu|title=Mutual Empowerment of State and Peasantry: Grassroots Democracy in Rural China|journal=World Development|date=1997|volume=25|issue=9|pages=1431–1442|doi=10.1016/s0305-750x(97)00047-8}}<!--|access-date=26 October 2015--></ref>

Another instance of a historical grassroots movement was the 1980s German peace movement. The movement traces its roots to the 1950s movement opposing nuclear armament or the "Ban the Bomb" Movement. In the 1980s, the movement became far bigger. In 1981, 800 organizations pushed the government to reduce the military size. The push culminated in a protest by 300,000 people in the German capital Bonn. The movement was successful in producing a grassroots organization, the Coordination Committee, which directed the efforts of the peace movements in the following years. The committee ultimately failed to decrease the size of the German military, but it laid the groundwork for protests of the Iraq war in the 2000s. Further, the movement started public dialogue about policy directed at peace and security. Like the Civil Rights Movement, the German Peace movement is considered grassroots because it focused on political change starting at the local level.<ref>{{cite book|last1 = Cnaan|first1 = Ram|last2 = Milofsky|first2 = Carl|title = Handbook of Community Movements and Local Organization|date = 2007|publisher = Springer|location = New York|isbn = 978-0-387-75729-2|page = 362}}</ref>

Another example of grassroots in the 1980s was the Citizens Clearinghouse for Natural Waste, an organization that united communities and various grassroots groups in America in support of more environmentally friendly methods of dealing with natural waste. The movement focused especially on African American communities and other minorities. It sought to bring awareness to those communities and alter the focus from moving problematic waste to changing the system that produced such waste. The movement is considered grassroots because it utilized strategies that derived their power from the affected communities. For example, in North Carolina, African American communities lay down in front of dump trucks to protest their environmental impact. The success of these movements largely remains to be seen.<ref>{{cite book|last1=Taylor|first1=Dorceta|author-link1=Dorceta Taylor|last2=Bullard|first2=Robert|title=Confronting Environmental Racism: Voices from the Grassroots|date=1993|publisher=South End Press|location=Cambridge, MA|isbn=0-89608-446-9|page=[https://archive.org/details/confrontingenvir00bull_1/page/53 53]|url=https://archive.org/details/confrontingenvir00bull_1|url-access=registration}}</ref>

== Strategies of grassroots movements ==

Grassroots movements use tactics that build power from local and community movements. Grassroots Campaigns, a non-profit organization dedicated to creating and supporting grassroots movements in America says that grassroots movements aim to raise money, build organizations, raise awareness, build name recognition, to win campaigns and to deepen political participation. Grassroots movements work toward these and other goals via strategies focusing on local participation in either local or national politics.<ref name="Grassroots Campaigns: Our History">{{cite web|title=Grassroots Campaigns: Our History|url=http://grassrootscampaigns.com/our-history/|website=Grassroots Campaign|access-date=13 October 2015|archive-url=https://web.archive.org/web/20151014230301/http://grassrootscampaigns.com/our-history/|archive-date=October 14, 2015|url-status=live}}</ref>

Grassroots organizations derive their power from the people; thus their strategies seek to engage ordinary people in political discourse to the greatest extent possible. Below is a list of strategies considered to be grassroots because of their focus on engaging the populace:<ref name="Grassroots Movements"/>
* Hosting house meetings or parties
* Having larger meetings—[[Annual general meeting|AGMs]]
* Putting up posters
* Talking with pedestrians on the street or walking door-to-door (often involving informational clipboards)
* Gathering signatures for [[petition]]s
* Mobilizing letter-writing, phone-calling and emailing campaigns
* Setting up information tables
* Raising money from many small donors for political advertising or campaigns
* Organizing large demonstrations
* Asking individuals to submit opinions to media outlets and government officials
* Holding [[get out the vote]] activities, which include the practices of reminding people to vote and transporting them to polling places.

== Use of online social networks ==
Social media's prominence in political and social activism has skyrocketed in the last decade. Influencers on apps like [[Instagram]] and [[Twitter]] have all become hot spots for growing grassroots movements as platforms to inform, excite and organize.

=== Hashtags ===
Another influential way media is used to organize is through the use of hashtags to group together postings from across the network under a unifying message. Some hashtags that stirred up larger media coverage include the [[Me Too movement|#MeToo movement]], started in 2017 in response to sexual assault allegations against prominent figures in the American entertainment industry. Grassroots movements also use hashtags to organize on a large scale on social media. Some examples include:
*[[Black Lives Matter|BlackLivesMatter]], this hashtag demonstrates how what starts as a media campaign can take footing to be a form of embodying an entire movement.<ref>{{Cite news|url=https://www.bustle.com/articles/128008-the-most-influential-twitter-hashtags-of-2015-show-social-media-activism-are-closely-linked|title=These Were The Most Powerful Hashtags Of 2015|last=Gladu|first=Alex|work=Bustle|access-date=2018-02-22|language=en|archive-url=https://web.archive.org/web/20180222225539/https://www.bustle.com/articles/128008-the-most-influential-twitter-hashtags-of-2015-show-social-media-activism-are-closely-linked|archive-date=February 22, 2018|url-status=live}}</ref>
* LoveWins. After the [[Supreme Court of the United States]] ruled in favor of legalizing same-sex marriage, supporters used the hashtag #LoveWins.
* Resist: This hashtag, used in cities throughout America, is another example of the power of organization through media platforms. It was used by event planning sites like [[Meetup (website)|Meetup.com]] to bring together members of a community who wanted to get involved politically. It was used in the case of [https://www.meetup.com/en-AU/Resist-Dallas/ #Resist:Dallas] for such purposes.

== Examples ==

===Barry Goldwater 1964 presidential campaign===
{{main|Barry Goldwater 1964 presidential campaign}}

The junior senator from Arizona and standard-bearer of conservative Republicans, [[Barry Goldwater]] announced his candidacy on January 3, 1964. Goldwater focused on goals such as reducing the size of the federal government, lowering taxes, promoting free enterprise and a strong commitment to U.S. global leadership and fighting communism, which appealed strongly to conservatives in the Republican Party.

Despite vehement opposition from the leaders of his party's dominant moderate-liberal wing, such as New York governor [[Nelson Rockefeller]] and Michigan governor [[George W. Romney|George Romney]]; Goldwater secured the Republican nomination. He sparked a grassroots movement among young conservatives by presenting himself as honest, committed and a genuine politician. The majority of his campaign donations were made by individual supporters; and only one-third of donations were greater than $500.

=== Bernie Sanders 2016 presidential campaign ===
{{main|Bernie Sanders 2016 presidential campaign}}
The junior United States senator and former Representative from Vermont, Bernie Sanders, formally announced his 2016 presidential campaign on May 26, 2015, on the foundation of reversing "obscene levels" of income and wealth inequality.<ref>{{cite news |last1=Montpelier |first1=Associated Press in |title=Bernie Sanders confirms presidential run and damns America's inequities |url=https://www.theguardian.com/us-news/2015/apr/30/bernie-sanders-confirms-presidential-run-and-damns-americas-inequities |work=The Guardian |date=30 April 2015 }}</ref><ref>{{Cite news|url=http://www.burlingtonfreepress.com/story/news/2015/05/26/berniesanders/27955299/|title=VIDEO: Bernie Sanders announces run for president|newspaper=Burlington Free Press|access-date=2016-10-26}}</ref> Sanders stated that he would run an issue-oriented and positive campaign, focusing his efforts on getting corporate money out of politics, raising taxes on the wealthy, guaranteeing tuition-free higher education, incorporating a single-payer healthcare system, fighting against climate change and other key issues.<ref>{{Cite web|url=https://berniesanders.com/issues/|title=Issues - Bernie Sanders|website=Bernie Sanders|language=en-US|access-date=2016-10-27|archive-url=https://web.archive.org/web/20161122021035/https://berniesanders.com/issues/|archive-date=November 22, 2016|url-status=live}}</ref><ref>{{Cite web|url=http://www.realclearpolitics.com/video/2016/04/03/sanders_people_ask_me_to_go_after_hillary_clinton_for_fbi_investigation_and_foundation_money_but_i_wont.html|title=Sanders: People Ask Me To Go After Clinton For FBI Investigation And Foundation Money, But I Won't|website=www.realclearpolitics.com|access-date=2016-10-27|archive-url=https://web.archive.org/web/20161120151926/http://www.realclearpolitics.com/video/2016/04/03/sanders_people_ask_me_to_go_after_hillary_clinton_for_fbi_investigation_and_foundation_money_but_i_wont.html|archive-date=November 20, 2016|url-status=live}}</ref>

Those inspired by Sanders were able to elevate the campaign to challenge the Democratic front-runner, former Secretary of State [[Hillary Clinton]], before ultimately losing.<ref>{{Cite web |title=2016 Election Center |url=https://www.cnn.com/election/2016/primaries |access-date=2022-04-18 |website=CNN |language=en}}</ref> Sanders used his grassroots campaign to receive more than 7 million individual contributions averaging $27, effectively breaking [[Barack Obama|Barack Obama's]] previous individual contribution record in 2008.<ref>{{Cite web|url=http://www.huffingtonpost.com/brian-hanley/bernie-sanders-has-alread_b_9671406.html|title=Bernie Sanders Received More Individual Campaign Contributions Than Obama's Entire 2008 Campaign|last1=S|first1=Brian Hanley Political reporter covering the Bernie|last2=Campaign|first2=Ers|date=2016-04-12|website=The Huffington Post|access-date=2016-11-18|archive-url=https://web.archive.org/web/20161120151429/http://www.huffingtonpost.com/brian-hanley/bernie-sanders-has-alread_b_9671406.html|archive-date=November 20, 2016|url-status=live}}</ref>

=== UK grassroots aid movement ===
In 2015 the refugee crisis became front-page news across the world.<ref>{{Cite news|url = https://www.theguardian.com/uk-news/2015/aug/10/10-truths-about-europes-refugee-crisis|title = 10 truths about Europe's migrant crisis|newspaper = The Guardian|date = August 10, 2015|last1 = Kingsley|first1 = Patrick|access-date = December 14, 2016|archive-url = https://web.archive.org/web/20161126144529/https://www.theguardian.com/uk-news/2015/aug/10/10-truths-about-europes-refugee-crisis|archive-date = November 26, 2016|url-status = live}}</ref> Affected by images of the plight of refugees arriving and travelling across Europe, the grassroots aid movement (otherwise known as the people-to-people or people solidarity movement), consisting of thousands of private individuals with no prior NGO experience, began in earnest to self-organise and form groups taking aid to areas of displaced persons.<ref name="calaidipedia.co.uk">{{Cite web | url=http://www.calaidipedia.co.uk/the-uk-grassroots-movement | title=History of the Calais Movement - Calaid-ipedia | access-date=May 13, 2016 | archive-url=https://web.archive.org/web/20160424102322/http://www.calaidipedia.co.uk/the-uk-grassroots-movement | archive-date=April 24, 2016 | url-status=dead }}</ref> The first wave of early responders reached camps in Calais and Dunkirk in August 2015<ref>{{Cite news | url=https://www.bbc.co.uk/news/uk-33961501 | title=UK volunteers taking aid to Calais | work=BBC News | access-date=June 21, 2018 | archive-url=https://web.archive.org/web/20161127085000/http://www.bbc.co.uk/news/uk-33961501 | archive-date=November 27, 2016 | url-status=live }}</ref> and joined forces with existing local charities supporting the inhabitants there.<ref name="calaidipedia.co.uk"/> Other volunteers journeyed to support refugees across the Balkans, Macedonia and the Greek islands.<ref>{{Cite news| url=http://uk.reuters.com/article/uk-europe-migrants-volunteers-idUKKCN0QL0IJ20150816| title=Volunteers fill aid void in Greek 'crisis within a crisis'| newspaper=Reuters| date=August 16, 2015| access-date=May 13, 2016| archive-url=https://web.archive.org/web/20160604124150/http://uk.reuters.com/article/uk-europe-migrants-volunteers-idUKKCN0QL0IJ20150816| archive-date=June 4, 2016| url-status=dead}}</ref> Grassroots aid filled voids and saved lives by plugging gaps in the system between governments and existing charities.<ref>{{Cite web | url=http://america.aljazeera.com/articles/2015/9/11/outpouring-of-grassroots-aid-for-calais-refugees.html | title=Grass-roots response to Calais refugees outpaces governments', aid groups' | access-date=May 13, 2016 | archive-url=https://web.archive.org/web/20160610085112/http://america.aljazeera.com/articles/2015/9/11/outpouring-of-grassroots-aid-for-calais-refugees.html | archive-date=June 10, 2016 | url-status=live }}</ref>

=== The Axis of Justice ===
The Axis of Justice (AofJ) is a not-for-profit group co-founded by Tom Morello and Serj Tankian.<ref>{{Cite web|url=https://politicalmanagementmasters.online.gwu.edu/resources/articles/3-real-life-examples-of-grassroots-campaigning/|title=Grassroots Campaigns {{!}} See 3 Real Life examples {{!}} Master's in Political Management Online|website=politicalmanagementmasters.online.gwu.edu|language=en-US|access-date=2018-02-22|date=December 6, 2017|archive-url=https://web.archive.org/web/20180222165202/https://politicalmanagementmasters.online.gwu.edu/resources/articles/3-real-life-examples-of-grassroots-campaigning/|archive-date=February 22, 2018|url-status=live}}</ref> Its intended purpose is to promote social justice by connecting musicians and music enthusiasts to progressive grassroots ideals. The group appears at music festivals; the most prominent being [[Lollapalooza]] in 2003. The Axis of Justice most regularly appears whenever the bands System of a Down or Audioslave are performing. The group also has a podcast on XM Satellite radio and [[KPFK]] (90.7 FM), a Pacifica Radio station in Los Angeles, California. The AofJ's mission is to connect local music fans to organizations, local and global, aimed at effectively working on issues like peace, human rights and economic justice within communities.

== Criticism ==

=== Top-down vs. bottom-up processing ===
There is an ongoing debate as to whether a bottom-up or top-down approach is better suited to address the problems facing communities. Top-down processing involves large-scale programs or high-level frameworks, often driven by governmental or international action. Top-down processing is great for tracking large scale causal relationships in environmental systems and it has better funding. Top-down processing is typically designed by outsiders who can only perceive a community's need and so community needs are often only marginally addressed or not addressed at all. By contrast, bottom-up processing is defined as "observing or monitoring efforts defined and undertaken at the local scale and brought forward to higher-level bodies, often with a focus on supporting outcomes desired by a local community."<ref name=":0">{{Cite journal |last1=Eicken |first1=Hajo |last2=Danielsen |first2=Finn |last3=Sam |first3=Josephine-Mary |last4=Fidel |first4=Maryann |last5=Johnson |first5=Noor |last6=Poulsen |first6=Michael K |last7=Lee |first7=Olivia A |last8=Spellman |first8=Katie V |last9=Iversen |first9=Lisbeth |last10=Pulsifer |first10=Peter |last11=Enghoff |first11=Martin |date=2021-04-28 |title=Connecting Top-Down and Bottom-Up Approaches in Environmental Observing |url=https://doi.org/10.1093/biosci/biab018 |journal=BioScience |volume=71 |issue=5 |pages=467–483 |doi=10.1093/biosci/biab018 |issn=0006-3568 |pmc=8106998 |pmid=33986631}}</ref> Bottom-up processing has "local residents and [POC] co-facilitate the trainings and workshops"—this "empowers participants."<ref>{{Cite journal |last1=Rickenbacker |first1=Harold |last2=Brown |first2=Fred |last3=Bilec |first3=Melissa |date=2019-05-01 |title=Creating environmental consciousness in underserved communities: Implementation and outcomes of community-based environmental justice and air pollution research |journal=Sustainable Cities and Society |volume=47 |pages=101473 |doi=10.1016/j.scs.2019.101473 |issn=2210-6707|doi-access=free |bibcode=2019SusCS..4701473R }}</ref> Bottom-up approaches are often not impactful beyond local settings.<ref name=":0" /> Grassroots organizations take on a bottom-up approach as they often allow for direct community participation.

=== Issues with horizontal movements ===
Grassroots movements are usually criticized because the recent rise in social media has resulted in leaderless and horizontal movements. Some argue that social movements without a clear hierarchy are far less effective and are more likely to die off.<ref>{{Cite news|url=http://berkeleyjournal.org/2014/11/bringing-the-organization-back-in-social-media-and-social-movements/|title=Bringing the Organization Back In: Social Media and Social Movements|date=2014-11-03|newspaper=Berkeley Journal of Sociology|language=en-US|access-date=2016-11-18|archive-url=https://web.archive.org/web/20161120150157/http://berkeleyjournal.org/2014/11/bringing-the-organization-back-in-social-media-and-social-movements/|archive-date=November 20, 2016|url-status=live}}</ref>

=== Astroturfing ===
{{Main|Astroturfing}}
[[Astroturfing]] refers to political action that is meant to appear to be grassroots, that is spontaneous and local, but in fact comes from an outside organization, such as a corporation or think tank.<ref name="Project MUSE">{{cite journal|last1=Barkan|first1=Joanne|title=Hired Guns on Astroturf: How to Buy and Sell School Reform.|journal=Dissent|date=2012|volume=59|issue=2|pages=49–57|doi=10.1353/dss.2012.0053|s2cid=153750542}}</ref><ref name=astroturf>{{cite news |author=Walter Truett Anderson |title=Astroturf – The Big Business of Fake Grassroots Politics |url=http://www.pacificnews.org/jinn/stories/2.01/960105-astroturf.html |date=January 5, 1996 |url-status=dead |archive-url=https://web.archive.org/web/20110129034915/http://www.pacificnews.org/jinn/stories/2.01/960105-astroturf.html |archive-date=January 29, 2011 |df=mdy-all }}</ref> It is named after [[AstroTurf]], a brand of [[artificial lawn|artificial grass]]. An example of astroturfing was the [[ExxonMobil]] Corporation's push to disseminate false information about climate change. ExxonMobil was largely successful both in disseminating the information through think tanks and in disguising the true nature of the think tanks.<ref>{{cite journal|last1=Cho|first1=Charles|title=Astroturfing Global Warming: It Isn't Always Greener on the Other Side of the Fence|journal=Journal of Business Ethics|date=3 July 2011|volume=104|issue=4|doi=10.1007/s10551-011-0950-6|pages=571–587|s2cid=154213597}}</ref>

More controversial examples of astroturfing often exhibit some characteristics of a real grassroots organization, but also characteristics of astroturf. Many of President Obama's efforts, for example, have been deemed grassroots because of their focus on involving the electorate at large. Critics of Obama have argued that some of these methods are in fact astroturfing because they believe that Obama faked the grassroots support. For example, the [[Reason Foundation]] has accused Obama of planting astroturf supporters in town hall meetings. Many movements and organizations must be placed on a continuum between grassroots and astroturf instead of labeled entirely as one or the other. For example, Australia's Convoy of No Confidence, a movement seeking to force an early election in 2011, incorporated elements of grassroots infrastructure in its reliance on the anger and discontentment of the participants. It also had elements of astroturf, namely the large extent to which it relied on support from political elites in the opposition party.<ref>{{cite journal|last1=Wear|first1=Rae|title=Astroturf and populism in Australia: The Convoy of No Confidence|journal=Australian Journal of Political Science|date=2014|volume=49|issue=1|doi=10.1080/10361146.2013.864598|pages=54–67|s2cid=154415052}}</ref>

The [[Tea Party movement|Tea Party]], a conservative force in American politics that began in 2009, is also a controversial example of astroturfing. Critics, notably including Former President [[Barack Obama]] and [[Speaker of the United States House of Representatives|Speaker of the House]] [[Nancy Pelosi]], dismissed the Tea Party as Astroturf. They say that the movement purports to represent large swaths of America when in reality it comes from a select few billionaires seeking policies favorable to themselves. The Tea Party has defended itself, arguing that it comes out of broad popular support and widespread anger at the Democratic Party and disenchantment with the GOP. Defenders of the Tea Party cite polls that find substantial support, indicating that the movement has some basis in grassroots politics. Critics point to the corporate influence on the Tea Party, which they believe indicates that the movement is more top-down than the grassroots rhetoric would suggest. The Tea Party can be considered grassroots to the extent that it comes from the people, but it is considered astroturfing to the extent that it is shaped by corporations and particularly wealthy individuals.<ref>{{cite book|last1=Formisano|first1=Ronald|title=The Tea Party|date=Feb 14, 2012|publisher=JHU Press|location=Baltimore|isbn=978-1-4214-0610-7|url=https://archive.org/details/teapartybriefhis0000form|url-access=registration|access-date=28 November 2015}}</ref>

==Current examples==

* ''[[Earth Hour]]'' International - Created by [[World Wide Fund for Nature|WWF Australia]] and advertising agency [[Leo Burnett Worldwide|Leo Burnett Sydney]] and [[Fairfax Media]], has described itself as "the world's largest grass roots movement"<ref>{{cite news |title=Lights go out at Sydney landmarks as Australia takes part in Earth Hour conservation campaign |url=https://www.japantimes.co.jp/life/2019/03/30/environment/lights-go-sydney-landmarks-australia-takes-part-earth-hour-conservation-campaign/ |work=The Japan Times Online |date=30 March 2019}}</ref>
* ''[[Bernie Sanders presidential campaign, 2016]]'': this has been deemed by some as a grassroots campaign because of its focus on small donations, massive rallies and other grassroots style politicking methods.<ref>{{cite news|last1=Gambino|first1=Lauren|last2=Jacobs|first2=Ben|title="Grassroots movement working": Bernie Sanders gains on the Clinton Machine|url=https://www.theguardian.com/us-news/2015/jul/03/bernie-sanders-grassroots-movement-gains-clinton-machine|newspaper=The Guardian|access-date=16 November 2015|date=July 3, 2015|archive-url=https://web.archive.org/web/20161116144632/https://www.theguardian.com/us-news/2015/jul/03/bernie-sanders-grassroots-movement-gains-clinton-machine|archive-date=November 16, 2016|url-status=live}}</ref>
* ''[[Momentum (organisation)|Momentum]]'' in the [[United Kingdom]]: it has been described as a grassroots movement supportive of [[Jeremy Corbyn]] and the [[Labour Party (UK)|Labour Party]].<ref>{{cite news|title=What is Momentum, and why is it worrying Labour MPs?|url=https://www.bbc.com/news/uk-politics-34609114|newspaper=BBC|access-date=24 October 2015|archive-url=https://web.archive.org/web/20190329125729/https://www.bbc.com/news/uk-politics-34609114|archive-date=March 29, 2019|url-status=live}}</ref>

===Use in sport===
The term "grassroots" is used by a number of sporting organizational bodies to reference the lowest, most elementary form of the game that anyone can play. Focusing on the grassroots of a sporting code can lead to greater participation numbers, greater support of professional teams/athletes and ultimately provide performance and financial benefits to the organization to invest into the growth and development of the sport.<ref>{{cite web|title=Opinion: For grassroots sport to grow, funding model must be overhauled - Sports Business Insider|url=http://sportsbusinessinsider.com.au/news/category/community-sport/opinion-for-grassroots-sport-to-grow-funding-model-must-be-overhauled/|url-status=live|archive-url=https://web.archive.org/web/20140228163725/http://sportsbusinessinsider.com.au/news/category/community-sport/opinion-for-grassroots-sport-to-grow-funding-model-must-be-overhauled/|archive-date=February 28, 2014|access-date=February 25, 2014|work=sportsbusinessinsider.com.au}}</ref><ref>{{cite web|title=Archived copy|url=http://www.ausport.gov.au/__data/assets/pdf_file/0011/368597/Australian_Sport_the_pathway_to_success.pdf|url-status=dead|archive-url=https://web.archive.org/web/20140222142426/http://ausport.gov.au/__data/assets/pdf_file/0011/368597/Australian_Sport_the_pathway_to_success.pdf|archive-date=February 22, 2014|access-date=2014-02-25|df=mdy-all}}</ref> Some examples of this are [[FIFA]]'s Grassroots Programme and the [[Football Federation Australia]]'s "Goals for Grassroots" initiative.<ref>{{cite web|title=FIFA Courses |url=https://www.fifa.com/aboutfifa/footballdevelopment/technicalsupport/grassroots/|url-status=dead|archive-url=https://web.archive.org/web/20150317135631/http://www.fifa.com/aboutfifa/footballdevelopment/technicalsupport/grassroots/|archive-date=March 17, 2015|access-date=November 2, 2017|work=FIFA.com}}</ref><ref>{{cite web|author=Staff writers|date=April 3, 2014|title=FFA Play Football|url=http://www.footballaustralia.com.au/getinvolved/playfootball|url-status=live|archive-url=https://web.archive.org/web/20140304215727/http://www.footballaustralia.com.au/getinvolved/playfootball|archive-date=March 4, 2014|access-date=February 25, 2014|work=Football Federation Australia}}</ref>

==See also==
{{Portal|Political science|Society}}
* [[Grassroots democracy]]
* [[Grassroots fundraising]]
* [[Grassroots lobbying]]
* [[Grassroots innovation]]

==References==
{{Reflist}}

==Further reading==
* Ekins, Paul (1992.) [https://books.google.com/books?id=qwtULXLEsiUC&q=grassroots+movements ''A new world order: grassroots movements for global change'']. Routledge. {{ISBN|0-415-07115-1}}
* Fox, Jonathan A.; Brown David, L. (1998.) [https://books.google.com/books?id=4tjmDICqUOYC&q=grassroots+movements ''The struggle for accountability: the World Bank, NGOs, and grassroots movements'']. Massachusetts Institute of Tech. {{ISBN|0-262-56117-4}}

==External links==
* [http://vcn.bc.ca/citizens-handbook/ The Citizen's Handbook]{{spaced ndash}}guides to grassroots/community organizing

{{Anarchism|state=collapsed}}
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[[Category:Political terminology of the United States]]
[[Category:Community organizing]]
[[Category:Activism]]
[[Category:Political movements|*]]
[[Category:Political metaphors]]
[[Category:Metaphors referring to plants]]