Editing Jack Trout

{{Short description|Marketing executive}}
{{Infobox person
| name        = Jack Trout
| image       = Jack Trout.jpg
| alt         =
| caption     = 
| birth_name  = John Francis Trout
| birth_date  = {{birth date|1935|1|31}}
| birth_place = [[Manhattan]], New York, U.S.
| death_date  = {{death date and age|2017|6|4|1935|1|31}}
| death_place = [[Old Greenwich, Connecticut]], U.S.
| alma_mater  = [[Iona College (New York)|Iona College]]
| occupation  = [[Advertising]] executive
| known_for   = 
}}

'''John Francis''' "'''Jack'''" '''Trout''' (January 31, 1935 – June 4, 2017) was an American [[advertising]] executive and an owner of Trout & Partners, a [[Consultant|consulting]] firm. He was the founder and pioneer of [[positioning (marketing)|positioning]] theory and also [[marketing warfare strategies|marketing warfare theory]].

==Career==
Trout started his business career in the advertising department of [[General Electric]]. From there he went on to become a divisional advertising manager at Uniroyal.<ref name="nytobit">{{cite news |url=https://www.nytimes.com/2017/06/07/business/jack-trout-dead-marketing-strategist-product-positioning.html?_r=0 |title=Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82 |first=Richard |last=Sandomir |authorlink=Richard Sandomir |newspaper=[[The New York Times]] |date=June 7, 2017}}</ref> He then joined [[Al Ries]] in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.<ref>{{cite news |title=Marketing guru talks about differentiation: Jack Trout holds court with a packed audience at AirTime 500 Fall Expo |author=John R. Hall |url=http://www.highbeam.com/doc/1G1-123753388.html |archive-url=https://web.archive.org/web/20160410060519/https://www.highbeam.com/doc/1G1-123753388.html |url-status=dead |archive-date=April 10, 2016 |newspaper=Air Conditioning, Heating & Refrigeration News |date=October 18, 2004 |accessdate=April 13, 2012|url-access=subscription }}</ref>

He was the [[President (corporate title)|founder and president]] of the [[International marketing|international marketing strategy]] firm "Trout and Partners". The firm is represented in offices in many countries worldwide including [[emerging markets]].<ref name="Tulsa">{{cite news |title=Marketing wizard due in Tulsa: Internationally known Jack Trout will address the Tulsa Advertising Federation |first=Debbie |last=Blossom |url=http://www.highbeam.com/doc/1G1-143398382.html |archive-url=https://web.archive.org/web/20160409061847/https://www.highbeam.com/doc/1G1-143398382.html |url-status=dead |archive-date=April 9, 2016 |newspaper=[[Tulsa World]] |date=March 18, 2006 |accessdate=April 13, 2012|url-access=subscription }}</ref> Trout worked with a number of different client companies, including [[AT&T]], [[Apple Inc.|Apple]], [[Citigroup|Citicorp]], [[General Electric]], [[Hewlett-Packard]], [[IBM]], [[Pfizer]], [[Procter & Gamble]], [[Southwest Airlines]], and [[Xerox]]. When working with [[pizza]] chain [[Papa John's]], Trout was majorly involved in the invention of the chain's slogan "better ingredients, better pizza."<ref name="Tulsa"/>

In the fall of 2002, Trout began working with the [[United States Department of State]] in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the ''Brand America'' campaign, which sought to improve public opinion about the upcoming [[Iraq War]].<ref>{{cite news |title=Selling war: a review of the campaign; Darts at Hussein as an exercise in 'repositioning the competitor'? Marketers weigh in |author=Noel C. Paul |url=http://www.highbeam.com/doc/1G1-99109912.html |archive-url=https://web.archive.org/web/20161018212733/https://www.highbeam.com/doc/1G1-99109912.html |url-status=dead |archive-date=October 18, 2016 |newspaper=[[Christian Science Monitor]] |date=March 24, 2003 |accessdate=April 13, 2012|url-access=subscription }}</ref>

Trout died of intestinal cancer at his home in [[Old Greenwich, Connecticut|Old Greenwich]], [[Connecticut]], at the age of 82.<ref>{{cite magazine |url=http://adage.com/article/cmo-strategy/jack-trout-coined-positioning-wrote-marketing-s-influential-books-dies-82/309276/ |title=Jack Trout, Co-Author of 'Positioning,' Dies at 82 |first=Jack |last=Neff |magazine=[[Advertising Age]] |date=June 5, 2017}}</ref>

==Family==
He was survived by his wife Patricia, their six children and 15 grandchildren, and four siblings.<ref name="nytobit"/>

==Books==
*{{cite book |title=Big Brands, Big Trouble: Lessons Learned the Hard Way |location=New York |publisher=[[John Wiley & Sons]] |year=2001 |isbn=978-0471263036}}<ref>{{cite news |title=The Fall of Advertising & the Rise of PR / Big Brands, Big Trouble: Lessons Learned the Hard Way |author=Sue Westcott Alessandri |url=http://www.highbeam.com/doc/1P3-579706011.html |archive-url=https://web.archive.org/web/20161018231819/https://www.highbeam.com/doc/1P3-579706011.html |url-status=dead |archive-date=October 18, 2016 |newspaper=[[Journalism & Mass Communication Educator]] |date=January 1, 2004 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius |location=New York |publisher=[[John Wiley & Sons]] |year=2002 |isbn=978-0471236085 |url=https://archive.org/details/genieswisdomfabl00trou }}<ref>{{cite news |title=Book lists marketing sins |first=Lewis |last=Lazare |url=http://www.highbeam.com/doc/1P2-1463286.html |archive-url=https://web.archive.org/web/20160409201847/https://www.highbeam.com/doc/1P2-1463286.html |url-status=dead |archive-date=April 9, 2016 |newspaper=[[Chicago Sun-Times]] |date=December 4, 2002 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=Jack Trout on Strategy |url=https://archive.org/details/troutonstrategyc00trou |url-access=registration |location=New York |publisher=[[McGraw-Hill Education]] |year=2004 |isbn=978-1259589621}}<ref>{{cite news |title=Catching up with Jack |author=Joseph F. McKenna |url=http://www.highbeam.com/doc/1G1-176777972.html |archive-url=https://web.archive.org/web/20160313061505/https://www.highbeam.com/doc/1G1-176777972.html |url-status=dead |archive-date=March 13, 2016 |newspaper=Tooling & Production |date=March 1, 2008 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=In Search of the Obvious: The Antidote for Today's Marketing Mess |location=New Jersey |publisher=[[John Wiley & Sons]] |year=2008 |isbn=978-0470288597}}<ref>{{cite news |title=Get healthy in Cleveland |author=Lute Harmon Sr. |url=http://www.highbeam.com/doc/1G1-208333604.html |archive-url=https://web.archive.org/web/20161018204246/https://www.highbeam.com/doc/1G1-208333604.html |url-status=dead |archive-date=October 18, 2016 |newspaper=Inside Business Magazine |date=September 1, 2009 |accessdate=April 13, 2012|url-access=subscription }}</ref>

'''With [[Steve Rivkin]]'''
*{{cite book |title=The New Positioning: The Latest on the World's #1 Business Strategy |location=New York |publisher=[[McGraw-Hill Education]] |year=1996 |isbn=978-0070653283 |url=https://archive.org/details/newpositioning00jack }}<ref>{{cite news |title=Jack Trout pushes the 'power of sound'(marketing guru on the importance of sound in advertising) |first=Donna |last=Petrozzello |url=http://www.highbeam.com/doc/1G1-17994045.html |archive-url=https://web.archive.org/web/20160308191154/https://www.highbeam.com/doc/1G1-17994045.html |url-status=dead |archive-date=March 8, 2016 |newspaper=[[Broadcasting & Cable]] |date=February 12, 1996 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=The Power of Simplicity |location=New York |publisher=[[McGraw-Hill Education]] |year=1998 |isbn=978-0071373326}}<ref>{{cite news |title=The Power of Simplicity |first=John |last=Ramsay |url=http://www.highbeam.com/doc/1P3-40092004.html |archive-url=https://web.archive.org/web/20160309115451/https://www.highbeam.com/doc/1P3-40092004.html |url-status=dead |archive-date=March 9, 2016 |newspaper=[[Supply Management (magazine)|Supply Management]] |date=March 4, 1999 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=Differentiate or Die |url=https://archive.org/details/differentiateord00jack |url-access=registration |location=New York |publisher=[[John Wiley & Sons]] |year=2000 |isbn=978-0471028925}}<ref>{{cite news |title=Jack Trout advises on retaining, capturing bigger market share |author=K. T. Chelvi |url=http://www.highbeam.com/doc/1P1-82628537.html |archive-url=https://web.archive.org/web/20160409190031/https://www.highbeam.com/doc/1P1-82628537.html |url-status=dead |archive-date=April 9, 2016 |newspaper=[[New Straits Times]] |date=October 29, 2001 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=Repositioning: Marketing in an Era of Competition, Change, and Crisis |location=New York |publisher=[[McGraw-Hill Education]] |year=2010 |isbn=978-0071635592}}

'''With [[Al Ries]]'''
*{{cite book |title=Positioning: The Battle for Your Mind |location=New York |publisher=[[McGraw-Hill Education]] |year=1981 |isbn=0-07-137358-6}}<ref name="Tulsa"/>
*{{cite book |title=Marketing Warfare |url=https://archive.org/details/marketingwarfare00ries |url-access=registration |location=New York |publisher=[[McGraw-Hill Education]] |year=1986 |isbn=9780070527300 }}<ref>{{cite news |title=Marketing Is War And Winner Gets The Sales, Consultant Says |first=Dina |last=Bunn |url=http://www.highbeam.com/doc/1G1-67596508.html |archive-url=https://web.archive.org/web/20160326182237/https://www.highbeam.com/doc/1G1-67596508.html |url-status=dead |archive-date=March 26, 2016 |newspaper=[[Rocky Mountain News]] |date=January 11, 1998 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=Bottom-Up Marketing |location=New York |publisher=[[McGraw-Hill Education]] |year=1989 |isbn=978-0070527331}}<ref>{{cite news |title=Tactical Switch |first=Tracy |last=Doyle |url=http://www.highbeam.com/doc/1P3-637058941.html |archive-url=https://web.archive.org/web/20160410002051/https://www.highbeam.com/doc/1P3-637058941.html |url-status=dead |archive-date=April 10, 2016 |newspaper=Medical Marketing & Media |date=May 1, 2004 |accessdate=April 13, 2012|url-access=subscription }}</ref>
*{{cite book |title=Horse Sense: The Key to Success Is Finding a Horse to Ride |location=New York |publisher=[[McGraw-Hill Education]] |year=1990 |isbn=978-0070527355 |url=https://archive.org/details/horsesensekeytos00ries }}
*{{cite book |title=The 22 Immutable Laws of Marketing |url=https://archive.org/details/22immutablelawso00ries_0 |url-access=registration |location=New York |publisher=[[HarperCollins]] |year=1993 |isbn=978-0887306662}}<ref>{{cite news |title=Marketing: Ries & Trout's 22 laws |url=http://www.highbeam.com/doc/1G1-14456564.html |archive-url=https://web.archive.org/web/20161018201948/https://www.highbeam.com/doc/1G1-14456564.html |url-status=dead |archive-date=October 18, 2016 |newspaper=Soft-Letter |date=September 30, 1993 |accessdate=April 13, 2012|url-access=subscription }}</ref>

==References==
{{reflist}}

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{{DEFAULTSORT:Trout, Jack}}
[[Category:1935 births]]
[[Category:2017 deaths]]
[[Category:Writers from Manhattan]]
[[Category:Iona University alumni]]
[[Category:Marketing theorists]]
[[Category:American marketing people]]
[[Category:Advertising theorists]]
[[Category:Branding theorists]]
[[Category:American business theorists]]
[[Category:Deaths from cancer in Connecticut]]
[[Category:Deaths from colorectal cancer]]
[[Category:20th-century American male writers]]
[[Category:21st-century American male writers]]
[[Category:20th-century American writers]]