Editing LiveRamp

{{Short description|San Francisco-based SaaS company offers data connectivity platform}}
{{About|the former company known as Acxiom Corporation|the former Acxiom Marketing Services division of Acxiom Corporation|Acxiom}}
{{Infobox company
| name = LiveRamp Holdings, Inc.
| logo = LiveRamp-logo.png
| former_name = Acxiom Holdings, Inc.
| type = [[Public company]]
| traded_as = {{ubl|{{NYSE|RAMP}}|[[List of S&P 600 companies|S&P 600]] component}}
| industry = Data connectivity,<ref name=monsters>{{cite web|url=https://www.admonsters.com/intensely-investigating-identity-issues-liveramp-webinar/ |title=Intensely Investigating Identity Issues |website=AdMonsters |date=2020-05-14 |accessdate=2020-08-04}}</ref> [[Data onboarding]], [[Identity resolution]]
| founded = {{Start date and age|2011}} in [[San Francisco, CA]], U.S.
| hq_location = {{nowrap|[[San Francisco, California]], U.S.}}
| key_people = Scott Howe, CEO<ref>{{cite web|url=https://www.adexchanger.com/adexchanger-talks/social-distancing-with-friends-liveramp-ceo-scott-howe/ |title=Social Distancing With Friends: LiveRamp CEO Scott Howe |website=AdExchanger |date=2018-04-08 |accessdate=2020-08-05}}</ref>
<br />Warren Jenson,<br />CFO<br />[[Auren Hoffman]], Co-Founder<br />[[Travis May]], Co-Founder
| products = ATS, IdentityLink, Safe Haven, Privacy Manager
| revenue = {{US$|617 million|link=yes}} (2020)<ref>{{Cite web|url=https://www.forbes.com/companies/liveramp-holdings/?sh=52eda5943ad3|title = LiveRamp Holdings (RAMP)| website=[[Forbes]] }}</ref>
| num_employees = 3,380<ref>{{Cite web|url=https://www.forbes.com/companies/liveramp-holdings/?sh=52eda5943ad3|title = LiveRamp Holdings (RAMP)| website=[[Forbes]] }}</ref>
| website = [http://www.liveramp.com/ Official website]
}}

'''LiveRamp Holdings, Inc.''' (commonly '''LiveRamp'''), is a US [[SaaS]] company that offers a data connectivity platform whose services include [[data onboarding]], the transfer of offline data online for marketing purposes.<ref name=adexchanger1>{{cite web|url=https://adexchanger.com/ad-exchange-news/friday-05182018/ |title=Acxiom Is Shopping LiveRamp; YouTube Evolves Revenue Model |website=adexchanger.com |date=2018-05-18 |accessdate=2018-05-18}}</ref>

The company now known as LiveRamp was created from the combination of Acxiom (founded in 1969) and a company it acquired named LiveRamp in 2014.<ref>{{cite web|url=http://adage.com/article/datadriven-marketing/acxiom-buys-liveramp-offline-online-data-capability/293212/ |title=Acxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability|website=adage.com |date=2014-05-14 |accessdate=2018-05-09}}</ref> The company eventually took the LiveRamp name, after spinning off the [[Acxiom]] Marketing Services (AMS) division to global advertising network [[Interpublic Group of Companies]].<ref name=mrweb1>{{cite web|url= http://www.mrweb.com/drno/news26864.htm|title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=mrweb.com |date=2018-09-21 |accessdate=2019-02-05}}</ref>

The company has offices in the United States, Europe, Australia, and Asia.

==History==

===Acxiom foundation and early years===
Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in [[Conway, Arkansas]].<ref name=nytimes1/> The company was initially involved in producing mailing lists using phonebooks and payroll processing.<ref name=funding/> In 1980, the company changed its name to Conway Communications Exchange, and in 1983, it incorporated as CCX Network, Inc. and made its first public offering. In 1988 it became Acxiom Corporation.<ref name="funding">{{cite web|url=http://www.fundinguniverse.com/company-histories/Acxiom-Corporation-Company-History.html |title=Acxiom Corporation History |website=fundinguniverse.com |date=|accessdate=2018-05-09}}</ref>

===1990s===
In November 1997, Acxiom acquired Buckley Dement, a provider of healthcare fulfillment and professional medical lists.<ref>{{cite web|url=http://www.dmnews.com/dataanalytics/acxiom-expands-health-unit-with-horizon-acquisition/article/61650/|title=Acxiom Expands Health Unit With Horizon Acquisition |website=dmnews.com |date=1999-04-16 |accessdate=2018-05-09}}</ref> In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.<ref>{{cite web|url=http://www.dmnews.com/acxiom-to-buy-may-speh-for-600-million/article/59262/# |title= Acxiom to Buy May & Speh for $600 Million |website=dmnews.com|date=1998-05-28 |accessdate=2018-05-09}}</ref>

===2000s===
In 2003, ''Wired Magazine'' criticized the company for only accepting third-party consumer opt-out requests from the [[Direct Marketing Association (United States)|Direct Marketing Association]].<ref>{{cite magazine| url=http://archive.wired.com/politics/security/news/2003/11/61240 | magazine=Wired | title=Acxiom Opts Out of Opt-Out | date=2003-11-17 | accessdate=2018-05-09}}</ref> In early 2004, Acxiom acquired part of Claritas, a European data provider.<ref>{{cite web|url=http://www.chiefmarketer.com/acxiom-acquires-claritas-europe/ |title=Acxiom Acquires Claritas Europe |website=chiefmarketer.com |date=2004-01-01 |accessdate=2018-05-09}}</ref> In 2005, Acxiom acquired Digital Impact for $140 million and integrated its digital and online services into its business.<ref>{{cite news| url=http://adage.com/article/btob/acxiom-agrees-buy-digital-impact-140-million/259977/ | work=AdAge | title=Acxiom agrees to buy Digital Impact for $140 million | date=2005-03-28 | accessdate=2018-05-09}}</ref> In 2005 Acxiom was a nominee for the [[Big Brother Awards]] for ''Worst Corporate Invader for a tradition of [[data broker]]ing''.<ref>[http://www.privacyinternational.org/article.shtml?cmd%5B347%5D=x-347-187899 PI Announces U.S. Big Brother Awards winners for 2005<!-- Bot generated title -->] {{webarchive |url=https://web.archive.org/web/20070814003104/http://www.privacyinternational.org/article.shtml?cmd%5B347%5D=x-347-187899 |date=August 14, 2007 }}</ref>

In early 2006, [[EMC Corporation]] acquired Acxiom’s information grid software in a $30 million deal.<ref>{{cite web|url=https://www.networkcomputing.com/networking/emc-and-acxiom-ink-grid-computing-deal/1843094378 |title=EMC and Acxiom Ink Grid Computing Deal|website=networkcomputing.com |date=2006-01-06 |accessdate=2018-05-09}}</ref> EMC later declined to exercise an option to acquire additional resources from Acxiom and discontinued work on the software.<ref>{{cite web|url=https://www.sec.gov/Archives/edgar/data/733269/000116923208002230/f10k.htm |title=Acxiom 2008 10-K Filing|website=sec.gov| date=2008-05-30| accessdate=2022-12-29}}</ref>

On May 16, 2007, Acxiom agreed to be bought by investment firms [[Silver Lake Partners]] and [[ValueAct Capital]] in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt. However, in October 2007, citing poor credit markets, the companies terminated the deal. The company also announced that Chairman Charles Morgan was retiring upon the selection of a successor.<ref>{{cite web|url=http://www.dmnews.com/dataanalytics/silver-lake-and-valueacts-acquisition-of-acxiom-corp-falls-through/article/98622/ |title=Silver Lake and ValueAct's acquisition of Acxiom Corp falls through|website=dmnews.com|date=2007-10-01 |accessdate=2018-05-09}}</ref> On January 17, 2008, Acxiom named John Meyer (from [[Alcatel-Lucent]]) as new CEO and president.<ref>{{cite web|url=https://www.fiercetelecom.com/telecom/meyer-leaves-alcatel-lucent-to-lead-acxiom |title=Meyer leaves Alcatel-Lucent to lead Acxiom |website=fiercetelecom.com |date=2008-01-17 |accessdate=2018-05-09}}</ref> On July 11, 2008, Acxiom acquired [[ChoicePoint]]'s database marketing solutions division.<ref>{{cite news |url=http://www.dmnews.com/Acxiom-acquires-ChoicePoints-database-marketing-solutions-division/article/112350/ |title=Acxiom acquires ChoicePoint's database marketing solutions division |publisher=Direct Marketing News |author=Chantal Todé|date=2008-07-11|accessdate=2018-05-14}}</ref>

===Early 2010s===
In 2010, Acxiom acquired part of GoDigital, a Brazilian direct marketing and data quality company.<ref>{{Cite web |last=Jones |first=Luke |date=2012-12-10 |title=Analysts Skeptical As Acxiom Works to Retain Global Presence |url=https://www.arkansasbusiness.com/article/acxiom-works-to-remain-global/ |access-date=2024-05-08 |website=Arkansas Business — Business News, Real Estate, Law, Construction |language=en-US}}</ref> In October 2010, the company launched AbiliTec Digital, a web-based tool to match digital identities to traditional name and address data, such as that collected from loyalty programs.<ref>{{Cite web |title=Acxiom Expands Its Global Data Services, Adds Three Countries |url=https://www.mediapost.com/publications/article/319009/acxiom-expands-its-global-data-services-adds-thre.html |access-date=2024-05-08 |website=www.mediapost.com |language=en}}</ref> On July 27, 2011, Acxiom named Scott E. Howe, as the company’s chief executive officer and president.<ref>{{cite web|url=http://www.arkansasbusiness.com/article/33931/updated-acxiom-names-former-microsoft-exec-scott-howe-as-ceo|title=UPDATED: Acxiom Names Former Microsoft Exec Scott Howe as CEO |website=Arkansas Business |date=27 July 2011 |accessdate=2018-05-09}}{{subscription required|date=June 2018}}</ref>

In December 2011, Acxiom announced the sale of its background screening business, Acxiom Information Security Services (AISS), to Sterling Infosystems, now SterlingBackcheck.<ref>{{cite web|url=http://www.arkansasbusiness.com/article/32959/company-buys-background-screening-firm-from-acxiom |title=Company Buys Background Screening Firm From Acxiom |website=arkansasbusiness.com |date=2011-12-05 |accessdate=2018-05-09}}{{subscription required|date=April 2018}}</ref> In 2012, the NY Times reported that the company had the world’s largest commercial database on consumers.<ref name="nytimes1">{{cite web|url=https://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html |title=Mapping, and Sharing, the Consumer Genome |website=[[The New York Times]] |date=2012-06-16 |accessdate=2018-05-09}}</ref> In 2013, [[CNBC]] announced that the Federal Trade Commission was investigating Acxiom and eight other companies to learn how they collected and used consumer data.<ref>{{Cite news|url=https://www.cnbc.com/2013/03/26/what-you-didnt-post-facebook-may-still-know.html|title=Facebook is Watching You...And Not Just on Facebook |last=Sengupta |first=Somini |date=2013-03-26 |work=CNBC|access-date=2018-05-09}}</ref>

===Acquisition of LiveRamp===

On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million.<ref>{{cite web|url=http://adage.com/article/datadriven-marketing/acxiom-buys-liveramp-offline-online-data-capability/293212/ |title=Acxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability|website=adage.com |date=2014-05-14 |accessdate=2018-05-09}}</ref> LiveRamp was co-founded in 2011 by [[Travis May]] and [[Auren Hoffman]]<ref>{{Cite web |date=April 5, 2015 |title=2016 30 Under 30: Marketing & Advertising: Travis May, 28 |url=https://www.forbes.com/pictures/hedk45kjm/travis-may-28/ |access-date=2022-12-23 |website=Forbes |language=en}}</ref><ref name="adexchanger3" /> as a spinout of [[RapLeaf]], a marketing data and software company founded in [[San Francisco, California]] in 2005 by [[Auren Hoffman|Hoffman]] and Manish Shah.<ref name=adexchanger2>{{cite web|url=https://adexchanger.com/data-exchanges/rapleaf-ceo-hoffman/ |title=RapLeaf CEO Hoffman Discusses New LiveRamp Solution And Company Strategy |website=adexchanger.com |date=2011-07-08 |accessdate=2018-10-29}}</ref><ref>{{Cite web |title= Notice of Sale of Securities |work= Form D |publisher= US Securities and Exchange Commission |date= July 10, 2006 |url= https://www.sec.gov/Archives/edgar/vprr/06/9999999997-06-032343 |accessdate= November 3, 2013 |archive-url= https://web.archive.org/web/20160406094449/https://www.sec.gov/Archives/edgar/vprr/06/9999999997-06-032343 |archive-date= April 6, 2016 |url-status= dead }}</ref> LiveRamp's services combined customers' CRM and loyalty program data with other available data sources, to better segment and target consumers. Acxiom kept the business operating under the LiveRamp name under the leadership of [[Travis May|May]].<ref name="adexchanger3"/>

In July 2015, the company sold its IT outsourcing division, Acxiom IT Outsourcing (Acxiom ITO), to Charlesbank Capital Partners and M/C Partners, and Acxiom ITO was subsequently rebranded as Ensono.<ref>{{cite web|url=https://www.crn.com/news/channel-programs/300079348/acxiom-it-picks-new-name-encono-to-underscore-massive-cloud-investment.htm|title=Acxiom IT Picks New Name -- Ensono -- To Underscore Massive Cloud Investment |website=crn.com |date=2016-01-12 |accessdate=2018-05-09}}</ref> In December, Acxiom acquired the Boston-based advanced-advertising unit of Allant, a third-party data shop focused on advertising and marketing.<ref>{{cite web|url=https://www.multichannel.com/news/acxiom-buys-allants-advanced-ad-business-395702 |title=Acxiom Buys Allant's Advanced-Ad Business |website=Multichannel News |date=2018-03-28 |accessdate=2020-08-04}}</ref>

In November 2016, LiveRamp acquired two data and identity-matching startups, Arbor and Circulate, for more than $140 million combined.<ref>{{cite web|url=https://www.adexchanger.com/data-exchanges/liveramp-acquire-two-people-based-marketing-startups-arbor-circulate-140m-total/ |title=LiveRamp To Acquire Two People-Based Marketing Startups – Arbor And Circulate – For $140M Total |website=Ad Exchanger |date=2016-11-17 |accessdate=2020-08-04}}</ref> The company also announced the launch of IdentityLink, a method of anonymizing consumer's identities as they are tracked across multiple platforms.<ref>{{cite web|url=https://martechtoday.com/liveramp-launches-identitylink-publishers-201145 |title=LiveRamp launches IdentityLink for Publishers |website=martechtoday.com |date=2017-07-18 |accessdate=2018-05-09}}</ref> In August 2016, Acxiom sold its marketing automation solution, Acxiom Impact, for $50 million, to New York City-based marketing firm Zeta Interactive, now [[Zeta Global]].<ref>{{cite web|url=https://techcrunch.com/2016/08/04/zeta-interactive-acquires-acxiom-impact-for-over-50m/ |title=Zeta Interactive acquires Acxiom Impact for over $50M |website=techcrunch.com |date=2018-12-04 |accessdate=2018-05-09}}</ref> The company was also named in Glassdoor's top small company to work for.<ref>{{Cite news|url=https://www.businessinsider.com/39-best-small-tech-companies-to-work-for-2016-12#no-10-health-catalyst-30|title=The 39 best small tech companies to work for, according to employees|work=Business Insider|access-date=2018-11-21}}</ref>

By 2017, LiveRamp was reportedly worth $1.5 billion.<ref name=adexchanger3>{{cite web|url=https://adexchanger.com/data-driven-thinking/three-years-later-acxioms-acquisition-liveramp-worked/ |title=Three Years Later: Why Acxiom's Acquisition of LiveRamp Worked|website=adexchanger.com |date=2017-06-29 |accessdate=2018-05-09}}</ref>  In January 2017, Acxiom launched Audience Cloud, an anonymous targeting tool that allowed demographic segmentation of customers without revealing their actual identities.<ref name=martech1>{{cite web|url=https://martechtoday.com/acxiom-launches-audience-cloud-unified-generation-audience-segments-targeting-194011|title=Acxiom launches Audience Cloud for unified audience segmentation and targeting |website=martechtoday.com |date=2018-12-04 |accessdate=2018-05-09}}</ref> On March 10, Acxiom announced that it was moving its headquarters back to [[Conway, Arkansas]] after selling its corporate office building in [[Little Rock, Arkansas]]. The building was acquired by [[Simmons Bank]].<ref>{{Cite news|url=http://katv.com/news/local/acxiom-pulls-out-of-little-rock-sells-building-to-simmons-bank|title=Acxiom pulls out of Little Rock, sells building to Simmons Bank|website=katv.com|date=2017-03-10|accessdate=2018-05-09}}</ref> In May, LiveRamp announced a consortium formed with two other ad tech companies, AppNexus and MediaMath, to compete with Facebook and Google in the area of programmatic advertising, the term used to refer to the use of automation software to buy advertising.<ref>{{cite web|url= http://www.adweek.com/digital/these-ad-tech-players-are-teaming-up-to-challenge-facebook-and-googles-data-dominance/ |title=These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google's Data Dominance |website=adweek.com |date=2017-05-04 |accessdate=2018-05-09}}</ref>

In February 2018, LiveRamp acquired Pacific Data Partners, an aggregator of anonymized business data.<ref>{{cite web|url=https://www.adexchanger.com/ad-exchange-news/acxioms-liveramp-acquires-pacific-data-partners-power-b2b-identity/ |title=Acxiom's LiveRamp Acquires Pacific Data Partners To Power B2B Identity |website=Ad Exchanger |date=2018-02-15 |accessdate=2020-08-05}}</ref> Also in February, Acxiom announced a reorganization from three divisions into two - a Marketing Solutions group and its LiveRamp business.<ref name=adexchanger4>{{cite web|url=https://adexchanger.com/online-advertising/investors-perk-acxiom-announces-strategic-review-potential-asset-sale/ |title=Investors Perk Up As Acxiom Announces Strategic Review, Potential Asset Sale |website=adexchanger.com |date=2018-02-07 |accessdate=2018-05-09}}</ref> In May, the company announced international expansion into Brazil, Netherlands, and Italy, and released Global Data Navigator (GDN), a portal for identifying available data elements by country.<ref name=mediapost1>{{cite web|url= https://www.mediapost.com/publications/article/319009/acxiom-expands-its-global-data-services-adds-thre.html |title=Acxiom Expands Its Global Data Services, Adds Three Countries |website=mediapost.com |date=2018-05-09 |accessdate=2018-06-07}}</ref> In June 2018, Consumer research firm GfK MRI has partnered with Acxiom.<ref>{{Cite news|url=https://www.research-live.com/article/news/gfk-mri-and-acxiom-join-forces-on-joint-data-solution/id/5039242|title=GfK MRI and Acxiom join forces on joint data solution {{!}} News|work=Research Live|access-date=2018-06-08|language=en}}</ref> In July, advertising company [[Interpublic Group of Companies]] (IPG) announced they were buying Acxiom's Marketing Solutions (AMS) business for $USD2.3 billion. The deal did not include the LiveRamp business.<ref>{{cite web|url=https://www.adweek.com/agencies/ipg-confirms-2-3-billion-deal-to-acquire-data-marketing-company-acxiom/|title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=adweek.com |date=2018-07-02 |accessdate=2018-07-17}}</ref> Also in July, LiveRamp announced a partnership with tracking software company Sonobi to help publishers sell targeted digital ads.<ref>{{cite web|url=https://adage.com/article/digital/liveramp-inks-deal-sonobi-potential-sale-looms/314233/|title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=adage.com |date=2018-07-17 |accessdate=2018-10-26}}</ref> The sale of the Marketing Solutions business to IPG closed in October, and Acxiom officially changed its name to LiveRamp, and its ticker symbol to RAMP.<ref>{{cite web|url= http://www.mrweb.com/drno/news26864.htm|title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=mrweb.com |date=2018-09-21 |accessdate=2018-10-29}}</ref><ref>{{Cite news|url=https://www.nasdaq.com/article/acxiom-to-divest-ams-to-interpublic-group-for-23-billion-cm986864|title=Acxiom to Divest AMS to Interpublic Group for $2.3 Billion|date=2018-07-03|work=NASDAQ.com|access-date=2018-11-21|language=en-us}}</ref> The Acxiom brand was transferred to IPG alongside the AMS business unit.<ref name=":0">{{Cite news|url=https://www.acxiom.com/news/acxiom-marketing-solutions-joins-ipg-family-of-companies/|title=Acxiom Marketing Solutions Joins IPG Family of Companies|work=Acxiom|access-date=2018-11-21|language=en-US}}</ref>

In April 2019, LiveRamp acquired consent management platform provider Faktor.<ref>{{Cite web|date=2019-04-11|title=LiveRamp Acquires Consent Management Platform Faktor|url=https://www.businesswire.com/news/home/20190411005242/en/LiveRamp-Acquires-Consent-Management-Platform-Faktor|access-date=2021-10-24|website=www.businesswire.com|language=en}}</ref> In July, LiveRamp acquired the Boston-based television analytics company Data Plus Math for $150 million.<ref name=acquity>{{cite web|url=https://www.adweek.com/programmatic/liveramp-buys-acuity-data-safe-haven-cpg/ |title=LiveRamp Buys a French Startup to Bolster Its Safe Haven Product |website=Adweek |date=2020-07-16 |accessdate=2020-08-04}}</ref>

===2020s===
In January 2020, the company launched its own consent management platform, called Privacy Manager.<ref>{{Cite web|date=2019-12-04|title=LiveRamp rolls out 'Privacy Manager' compliance tool ahead of CCPA deadline|url=https://martech.org/liveramp-rolls-out-privacy-manager-compliance-tool-ahead-of-ccpa-deadline/|access-date=2021-10-24|website=MarTech|language=en}}</ref> In March, the company launched Safe Haven, a tool allowing advertisers and media owners to share customer data while following privacy laws.<ref name=adweek3>{{cite web|url=https://www.adweek.com/programmatic/liveramp-unveils-safe-haven-its-answer-to-privacy-demands/ |title=LiveRamp Unveils Safe Haven, Its Answer to Privacy Demands |website=AdWeek |date=2020-03-02 |accessdate=2020-08-04}}</ref>  In July, LiveRamp acquired Acuity Data to enhance Safe Haven’s retail trade analytics capabilities.<ref name=acquity/>

==Products and services==
LiveRamp's products and services allow clients to combine customer data from various online and offline sources.  Their products include:

*[[Authenticated Traffic Solutions]] (ATS), a tool for publishers and advertisers to connect their data sources without using [[HTTP cookie|web cookies]]<ref name=monsters/>
*Data Marketplace, formerly IdentityLink Data Store, allows customers to highlight and activate customer data sets for targeted marketing purposes<ref>{{cite web|url=https://which-50.com/liveramp-launches-data-marketplace/ |title=LiveRamp launches data marketplace |website=Which 50 |date=2018-10-09 |accessdate=2020-08-05}}</ref>
*Data Plus Math, providing media measurement for brands, agencies, cable operators, streaming services, and networks to determine who is watching their ads, and matching it with other consumer behavior data<ref>{{cite web|url=https://www.multichannel.com/news/liveramp-to-buy-data-plus-math-for-150m |title=LiveRamp to Buy Data Plus Math for $150M |website=Multichannel News |date=2019-06-24 |accessdate=2020-08-05}}</ref>
*Onboarding, which allows companies to analyze online and television first-party data. All personally identifiable information (PII) is removed from the data, and is replaced with anonymized IDs.<ref>{{cite web|url=https://www.adweek.com/programmatic/liveramp-will-make-its-identity-graph-free-to-dsps/ |title=LiveRamp Will Offer Its Identity Graph for Free to DSPs|website=AdWeek |date=2019-02-25 |accessdate=2020-08-05}}</ref>
*Privacy Manager, a consent management platform supporting data compliance.<ref>{{Cite web|title=Consent Management Platform {{!}} GDPR & CCPA Privacy Manager|url=http://liveramp.com/our-platform/preference-consent-management/privacy-manager/|access-date=2021-10-24|website=LiveRamp|language=en-US}}</ref>
*Safe Haven, a tool for advertisers and retailers to share and analyze customer transaction data without violating privacy guidelines<ref name=adweek3/>

==Regulatory and security matters==

===Electronic Privacy Information Center (2003)===
In 2003, the [[Electronic Privacy Information Center]] filed a complaint before the [[Federal Trade Commission]] against LiveRamp predecessor Acxiom and [[JetBlue Airways]], alleging the companies provided consumer information to Torch Concepts, a company hired by the [[United States Army]] "to determine how information from public and private records might be analyzed to help defend military bases from attack by terrorists and other adversaries."<ref name=epic>{{cite web|url=http://www.epic.org/privacy/airtravel/jetblue/ftccomplaint.html |title=EPIC Complaint Against JetBlue Airways and Acxiom Corp. to the Federal Trade Commission |website=epic.org |date=2003-09-22 |accessdate=2018-05-09}}</ref>

According to the complaint, Acxiom's activities constituted unfair and deceptive trade practices, as "Acxiom has publicly represented its belief that individuals should have noticed about how information about them is used and have choices about that dissemination, and has stated that it does not permit clients to make non-public information available to individuals", yet Acxiom proceeded to sell information to Torch Concepts without obtaining consent or providing the ability to opt-out, or furnishing notice to the affected consumers.<ref name=epic/>

The FTC took no action against Acxiom, which responded that it had followed its privacy principles and was not deceptive in its business practices. "Torch Concepts was acting under contract to the Department of Defense in their efforts to research ways to improve military base security", a company spokesman said. "Our policy clearly states that we 'provide information products which include financial information, [[Social Security number]] and other related information where permitted by law,' and that this information is 'provided to government agencies for the purposes of verifying information, employment screening and assisting law enforcement.'"<ref>{{cite web|url=https://www.usatoday.com/tech/news/techpolicy/2003-09-23-acxiom-jetblue_x.htm |title=Tech |website=usatoday.com |date=2003-09-23 |accessdate=2018-05-09}}</ref>

===Security breach (2003)===
In 2003, more than 1.6 billion customer records were stolen during the transmission of information to and from LiveRamp predecessor Acxiom's clients; the information included names, addresses, and e-mail addresses. Prosecutors described the 2006 case against the hacker accused of stealing the data as the "largest ever invasion and theft of personal data" ever tried.<ref>{{cite web|url=https://www.theregister.co.uk/2006/02/23/acxiom_spam_hack_sentencing/ |title=Acxiom database hacker jailed for 8 years |website=theregister.co.uk |date=2006-02-23 |accessdate=2018-05-09}}</ref> The stolen data came to light during an investigation of a separate data theft incident.<ref>{{cite web|url=http://www.securityfocus.com/news/7697 |title=Chats led to Acxiom hacker bust |website=securityfocus.com |date=2006-02-23 |accessdate=2018-05-09}}</ref>

Based on their investigation, prosecutors said there was no risk of identity theft or harm to individuals based on the breaches. They also praised Acxiom for being aggressive in pursuing the hackers and cooperating with authorities. "The positive outcome of this investigation is testament to the strong partnerships we have established with our counterparts at the headquarters and field offices of various organizations, from the FBI and Department of Justice to the Internal Revenue Service and U.S. Attorney's Office in Little Rock", said K. C. Crowley, [[Special Agent in Charge]] of Secret Service's Little Rock Field Office. "Furthermore, I commend Acxiom Corporation for their cooperation and responsible approach to the situation. Acxiom's quick response in contacting federal investigators after determining there had been a network intrusion should serve as a model for others in similar circumstances."<ref>[http://www.ustreas.gov/usss/press/pub1604.pdf U.S. Secret Service news release, July 21, 2004] {{webarchive|url=https://web.archive.org/web/20080916201245/http://www.ustreas.gov/usss/press/pub1604.pdf|date=September 16, 2008}}</ref>

The two primary hackers were sentenced to lengthy (8 years) prison terms.<ref>Bremner, Kristin, [http://www.dmnews.com/acxiom-hacker-gets-prison-sentence/article/87117/ "Acxiom Hacker Gets Prison Sentence"], ''dmnews.com'' (''Direct Marketing''), March 28, 2005. Retrieved 2015-12-19.</ref><ref>Vijayan, Jaikumar, [http://www.computerworld.com/article/2543400/cybercrime-hacking/appeals-court--stiff-prison-sentence-in-acxiom-data-theft-case-stands.html "Appeals court: Stiff prison sentence in Acxiom data theft case stands"], ''computerworld.com'', February 23, 2007. Retrieved 2015-12-19.</ref>

==Locations==
LiveRamp's headquarters is located in [[San Francisco, California]], United States.<ref name=funding/> The company has additional U.S. offices in [[Little Rock, Arkansas]]; [[New York, New York]]; [[Seattle, Washington]]; [[Boston, Massachusetts]]; [[Phoenix, Arizona]]; and [[Philadelphia, Pennsylvania]]. International offices are located in the United Kingdom, France, Australia, China, Japan and Singapore.<ref>{{cite web|url=https://liveramp.com/contact/|title=Get in touch|website=liveramp.com |date= |accessdate=2018-10-29}}</ref>

==See also==
* [[List of S&P 600 companies]]

==References==
{{Reflist|30em}}

==External links==
*{{Official|https://www.liveramp.com}}
{{Finance links
| name = LiveRamp Holdings, Inc.
| symbol = RAMP
| reuters = RAMP.O
| bloomberg = RAMP:US
| sec_cik = 733269
| yahoo = RAMP
| google = RAMP:NYSE
}}

{{Authority control}}

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[[Category:Technology companies established in 2011]]
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