Editing MTV3

{{short description|Finnish commercial television station}}
{{About|the Finnish terrestrial channel |the American subscription channel|MTV Tres|the Finnish version of MTV|MTV Finland}}
{{Use mdy dates|date=May 2012}}
{{more citations needed|date=February 2013}}
{{Infobox television channel
| name              = MTV Finland
| logo_size         = 
| logo_caption      = 
| logo_alt          =
| image             = MTV3 Logo 2022.svg
| launch_date       = {{start date and age|df=yes|1957|8|13}}<br>{{small|(as a [[Block programming|programming block]])}}<br>{{start date and age|df=yes|1993|1|1}}<br>{{small|(own channel)}}
| closed_date       = 
| picture_format    = 576i ([[Standard-definition television|SDTV]])
1080i ([[High-definition television|HDTV]])
| network           = 
| owner             = [[MTV Oy]]<br>{{small|([[Telia Company]])}}
| country           = [[Finland]]
| area              = Nationwide
| headquarters      = [[Helsinki]]
| former_names      = MTV (Mainos-TV)<br><small>(1957–1993)</small>
| replaced          = 
| sister_channels   = [[MTV Sub]] (HD)<br />[[MTV Ava]] (HD)<br />[[MTV Aitio]] (HD)<br />[[MTV Viihde]] (HD)<br />[[MTV Max]] (HD)<br />[[MTV Urheilu|MTV Urheilu 1]] (HD)<br />[[MTV Urheilu|MTV Urheilu 2]] (HD)<br />[[MTV Urheilu|MTV Urheilu 3]]<br />[[MTV Juniori]] (HD)
| timeshift_service = 
| website           = [http://www.mtv.fi/mtv3 www.mtv.fi/mtv3]
| terr_serv_1       = [[Digital terrestrial television in Finland|Digital terrestrial]]
| terr_chan_1       = Channel 3 (HD)<br />Channel 23
| terr_serv_2       = 
| terr_chan_2       =  
| adsl serv 1       =
| adsl chan 1       =
}}
[[Image:Fredriksberg D, MTV pääsisäänkäynti (Vallila, Helsinki) tammikuu 2023.jpg|thumb|right|Corporate headquarters in [[Vallila]], Helsinki.]]
'''MTV3''' ({{langx|fi|MTV Kolme}}, {{langx|sv|MTV Tre}}) is a [[Finland|Finnish]] [[Commercial broadcasting|commercial]] television channel owned and operated by the media company [[MTV Oy]], originally launched on 13 August 1957 as a programming block, becoming its own channel on 1 January 1993. It had the biggest audience share of all Finnish TV channels until [[Yle TV1]] (from [[Yle]]) took the lead. MTV actually stands for Mainos-TV (literally "Advertisement-TV", i.e. "Commercial TV<ref>{{Cite web|title = Historia|url = http://www.almamedia.fi/yritystietoa/historia/|website = www.almamedia.fi|access-date = 2015-09-11|url-status = dead|archive-url = https://web.archive.org/web/20150915022136/http://www.almamedia.fi/yritystietoa/historia/|archive-date = September 15, 2015|df = mdy-all}}</ref>), due to the channel carrying [[advertising]] for revenue. Number 3 was added later, when the channel was allocated the third nationwide television channel and it generally became known as "Channel Three"—[[Finnish Broadcasting Company]]'s [[Yle TV1]] and [[Yle TV2]] being the first two—and also to distinguish it from the later [[MTV Finland]], which is a Finnish version of [[Paramount Global|Paramount]]'s MTV channel. From 1957 until 2001, the channel's logo was a stylised [[owl]], changed to an owl's eye after an image renewal in 2001, which was then used until 2013. MTV3 has about 500 employees. It is also known as Maikkari ( slang for "Mainos-TV"). From 1986 to 1993, [[Kolmoskanava]] was a precursor to MTV3. It was shut down at midnight on December 31, 1992, and MTV3 immediately started broadcasting.

== History ==

=== Early years ===
'''Oy Mainos-TV-Reklam Ab''', or MTV for short, was founded on 29 April 1957<ref name="MTVHistory">{{Cite web|url=https://www.mtvyritys.fi/mtv/historia|title=Historia - MTV Oy|website=MTV Oy|access-date=14 May 2022}}</ref> with the idea of establishing a [[commercial television]] channel that would show advertisements between programmes. MTV was one of the earliest nationwide private television networks in Europe, preceded only by the [[ITV (TV network)|ITV]] network in the United Kingdom and [[RTL Group|RTL]] in Luxembourg.<ref name="MTVHistory" />

The project set out to lease [[Block programming|programming blocks]] from [[Yle]]isradio (YLE), the public broadcaster, whose television project ''[[Yle TV1|Suomen Televisio]]'' had already begun test broadcasts.<ref name="Hellman">{{Cite book|title=Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa|last=Hellman|first=Heikki|year=2012|publisher=Suomen Kirjallisuuden Seura|isbn=9789522223395|language=fi}}</ref><ref name="Urhoklubi" /> Yleisradio was initially reluctant but eventually agreed to get additional revenue, which was required to produce programmes to compete with [[Tesvisio|TES-TV]].<ref name="Urhoklubi" /> According to the initial agreement, MTV only got around ten hours a week of airtime, all outside the [[prime time]] and was not allowed to produce its newscasts nor air [[party political broadcast]]s.<ref name="Urhoklubi" /><ref name="Lyytinen">{{Cite book|title=Kun pöllö sai siivet: MTV:n uutisten historia|last=Lyytinen|first=Jaakko|date=2006|publisher=Tammi|isbn=978-951-31-3793-9|language=fi}}</ref> MTV's first broadcast was on 13 August 1957.<ref>{{Cite web|title = Historia|url = http://www.almamedia.fi/yritystietoa/historia/|website = www.almamedia.fi|access-date = 2015-09-11|url-status = dead|archive-url = https://web.archive.org/web/20150915022136/http://www.almamedia.fi/yritystietoa/historia/|archive-date = September 15, 2015|df = mdy-all}}</ref><ref name="Urhoklubi">{{Cite web|title = MTV:n toiminta Suomessa alkaa|url = http://www.urhoklubi.net/Historiaa27mtv.htm|website = www.urhoklubi.net|access-date = 2015-09-10}}</ref>

During the early years, MTV was on shaky financial and political grounds.<ref name="Urhoklubi" /> The company survived the troubles and by the early 1960s had begun to establish its position. As Yleisradio expanded the range of television broadcasts, MTV's coverage also increased. This gave them a significant competitive edge over TES-TV since renamed to Tesvisio, whose broadcasts could only be watched in some of the larger cities.<ref name="Hellman" /> In 1964, Yleisradio announced that they had purchased Tesvisio (who were nearing bankruptcy) outright and that they would launch a second channel reorganized from Tesvisio's assets.<ref>{{Cite web|url=https://yle.fi/aihe/artikkeli/2006/09/08/yleisradio-ostaa-tesvision|title=Yleisradio ostaa Tesvision|last=Lindfors|first=Jukka|date=8 September 2006|website=Yle Elävä Arkisto|publisher=[[Yle]]|access-date=14 May 2022|language=fi}}</ref> MTV expressed demands that the second channel be given to them, but Yleisradio refused any such attempts, agreeing however to give MTV more air time, even some prime time, on the second channel.<ref name="Urhoklubi" /> [[Yle TV2|TV-ohjelma 2]] ("TV programme 2") launched on 7 March 1965, with Suomen Televisio renamed to [[Yle TV1|TV-ohjelma 1]] ("TV programme 1"). 

Even though YLE and MTV broadcast on the same two channels, they were effectively considered separate networks and organised daily handovers, including airing [[Station identification|ident]]s, to the other network whenever MTV's programming blocks began or ended. This could happen independently for either of the two channels, since they had independent schedules as time went on, a distinction in terms of programming between the two broadcasters developed, with MTV focusing on lighter entertainment and YLE on informative programmes. MTV moved their headquarters to a new building, ''Pöllölaakso'' <small>([[:fi:Pöllölaakso (1967–2023)|fi:Pöllölaakso (1967–2023)]])</small>, in Ilmala in 1967.<ref name="MTVHistory" /> The first [[Color television|colour]] broadcast on MTV was aired in 1970.<ref name="MTVHistory" /> Like with Yleisradio, colour programming increased gradually and by the end of the 1970s, most programmes were in colour. To commemorate the colour transition, MTV introduced a new, simplified owl logo in 1975 which would remain in use until 1993.

=== MTV becomes MTV3 ===
After much political wrangling and prolonged discussions with Yleisradio, in 1981, MTV managed to introduce their news programme, [[Kymmenen uutiset]] ("the ten o'clock news").<ref name="Lyytinen" /><ref name="MTVHistory" /> The company was renamed to MTV Oy in 1982.

In the mid-1980s, Yleisradio, MTV, and [[Nokia]] began a joint venture to establish a [[pay television]] channel.<ref>{{Cite web|url=https://yle.fi/aihe/artikkeli/2006/09/08/kolmoskanavan-perustaminen|title=Kolmoskanavan perustaminen|last=Lindfors|first=Jukka|date=8 September 2006|website=Yle Elävä Arkisto|publisher=[[Yle]]|access-date=14 May 2022|language=fi}}</ref> This project culminated in 1986 in the launch of a third nationwide channel, [[Kolmoskanava]], which was however free-to-air. The channel mostly broadcast imports but some original shows were broadcast as well (albeit not produced by the channel). MTV also began broadcasting their programmes on the channel and started to increase their share in the project. By 1990, MTV had a majority share in the channel.<ref>{{Cite book|title=40 vuotta yleisradioinsinöörinä: Urani vaiheita 1973 - 2013|last=Laiho|first=Jorma|year=2019|publisher=Books on Demand|isbn=9789528009146}}</ref>

MTV3, a replacement for Kolmoskanava was launched at midnight on 1 January 1993 in a grand launch event. MTV moved all of its programming to MTV3 and stopped leasing blocks from channels one and two, leaving them entirely to YLE and to become the modern channels [[Yle TV1]] and [[Yle TV2]].

=== After 1993 ===
{{Expand section|date=May 2022}}
MTV Oy was admitted as a full active member of the [[European Broadcasting Union]] in 1993, the same year MTV3 was launched. This membership ended in 2019.<ref>{{Cite web|url=https://eurovoix.com/2019/11/13/finland-mtv3-leaves-european-broadcasting-union/|title=Finland: MTV3 Leaves European Broadcasting Union|first=Anthony|last=Granger|website=Eurovoix|date=13 November 2019|access-date=14 November 2019}}</ref>

In 2005 [[Alma Media]] sold MTV3 and its sister channels (MTV3+, [[Subtv]], [[Radio Nova (Finland)|Radio Nova]] and a share in [[Nelonen Sport|Urheilukanava]]) to Swedish company Bonnier,<ref>{{Cite web|title = Bonnier and Proventus to Acquire the Finnish Broadcaster MTV3 - Deal IQ|url = http://businessvaluationtools.com/blog/2005/01/bonnier-and-proventus-to-acquire-the-finnish-broadcaster-mtv3/|access-date = 2015-09-10}}{{dead link|date=February 2025|bot=medic}}{{cbignore|bot=medic}}</ref> which in turn sold the channel to telecommunications company [[Telia Company|Telia]] on 20 July 2018.<ref>{{Cite web|title = Teleoperator Telia buys Finnish TV channel MTV3| date=July 20, 2018 |url = https://yle.fi/uutiset/osasto/news/teleoperator_telia_buys_finnish_tv_channel_mtv3/10314552|access-date = 2020-07-31}}</ref>

In late-2022 and early-2023, MTV3 moved its headquarters and studios to its present location at the Fredriksberg D office building in Vallila.<ref>{{cite web | url=https://www.epressi.com/tiedotteet/musiikki-ja-viihde/uusi-pollolaakso-valmistuu-aikataulussa-muutto-ymparistoystavallisempiin-tiloihin-edessa-loppuvuodesta.html | title=Uusi Pöllölaakso valmistuu aikataulussa – muutto ympäristöystävällisempiin tiloihin edessä loppuvuodesta - ePressi | date=June 30, 2022 }}</ref> The former building at Ilmala was subsequently demolished to make way for apartments.<ref>{{cite web | url=https://koneporssi.com/tyokoneet-2/umacon-oy-purkaa-legendaarisen-tv-studion/ | title=Umacon Oy purkaa legendaarisen TV-studion | date=March 9, 2023 }}</ref>

In February 2025 it was announced that [[TV4 Media]] would be acquired by [[Schibsted Media]] for 6.55 billion [[Swedish krona|SEK]], thus making Schibsted the new owner of MTV3. The acquisition expected to end in the third quarter of 2025, following regulatory approval.<ref>{{cite news |title=Nordic Schibsted to acquire commercial broadcaster MTV |url=https://yle.fi/a/74-20145811 |accessdate=7 March 2025 |work=Yle News |date=25 February 2025 |language=en}}</ref><ref>{{cite news |title=Schibsted Media agrees to acquire TV4 in Sweden and MTV in Finland from Telia Company |url=https://schibstedmedia.com/news/schibsted-media-agrees-to-acquire-tv4-in-sweden-and-mtv-in-finland-from-telia-company/ |accessdate=7 March 2025 |work=Schibsted Media |date=25 February 2025 |language=en}}</ref>

==Programming==
MTV3 broadcasts every day from morning to small hours. The pre-dawn hours are allocated to a reel showing clips from programs that are on [[MTV Katsomo]], a streaming service.

Much of the output of MTV3 is a mixture of Finnish versions of popular [[TV program format|program format]]s and of American and British imports. However, MTV3 also airs its own domestic original programming. For example, many of [[Spede Pasanen]]'s productions were produced for MTV3.<ref>{{Cite web|title = MTV Yritys - programming|url = http://www.mtv.fi/yritys/en/history/programming/|website = www.mtv.fi|access-date = 2015-09-11}}</ref>

MTV3 maintains two main news broadcasts every day on prime time, the [[Seitsemän uutiset]] at 19:00 [[Eastern European Time|EET]] and [[Kymmenen uutiset]] at 22:00 [[Eastern European Time|EET]].<ref>{{Cite web|title = Uutiset|url = http://www.mtv.fi/uutiset|website = mtv.fi|access-date = 2015-09-11}}</ref> MTV3 also broadcast news every morning and short bulletins at 21:00 [[Eastern European Time|EET]].

MTV3 brought the first daily soap opera to Finland, by showing the American ''[[The Bold and the Beautiful]]'',<ref>{{Cite web|title = MTV Yritys - programming|url = http://www.mtv.fi/yritys/en/history/programming/|website = www.mtv.fi|access-date = 2015-09-11}}</ref> which in 1990s became the most popular show on the channel. In 1999, MTV3 started showing Finnish daily soap opera ''[[Salatut elämät]]''.<ref>{{Citation|title = Secret Lives|url = https://www.imdb.com/title/tt0185819/|date = 1999-01-25|access-date = 2015-09-11}}</ref>

*''[[Kymmenen uutiset]]'' (English translation: ''The Ten O'Clock News'') (1981–)
*''[[Karpolla on asiaa]]'' (1983–2007)
*''[[Kymppitonni]]'' (1985–2005)
*''[[Speden Spelit]]'' (1988–2002)
*''[[Hyvät herrat]]'' (1990-1996)
*''[[Seitsemän Uutiset]]'' (English translation: ''The Seven O'Clock News'') (1990–)
*''{{ill|Onnenpyörä (TV series)|fi|Onnenpyörä|lt=Onnenpyörä}}'' (Finnish version of ''[[International versions of Wheel of Fortune|Wheel of Fortune]]'' (1993–2001)
*''[[BumtsiBum!]]'' (1997–2005, 2017)
*''[[Salatut elämät]]'' (1999–)
*''Kokkisota'' (Finnish version of ''[[Ready Steady Cook]]'' (1999–2004, 2017–)
*''Rikospoliisi Maria Kallio'' (2003)
*''[[Haluatko miljonääriksi?]]'' (Finnish version of ''[[Who Wants to Be a Millionaire?]]'' (2005–2007)
*''[[Mallikoulu]]'' (2005-2006, 2015)
*''[[Heikoin lenkki|Heikoin Lenkki]] (Finnish version of [[The Weakest Link]]'' (2002-2005)
*''[[Tanssii tähtien kanssa]]'' (Finnish Version of ''[[Dancing with the Stars]]'' (2006–)
*''Tappajannäköinen mies'' (Based on Characters from novels by [[Matti Rönkä]]) (2009)
*''[[Putous]]'' (2010–)
*''[[Roba (TV series)|Roba]]'' (2012–2016, 2019–)
*''Fort Boyard Suomi'' (Finnish version of ''[[Fort Boyard (game show)|Fort Boyard]]'' (2018–)
*''[[Suomen huippumalli haussa]]'' (2022)
*''[[Syksyn sävel]]'' (1968-2001, 2011-2013)

===Cartoons===
*''[[DuckTales (1987 TV series)]]'' (In the 1990s, episodes of the series' first season were shown with Finnish dubbing on the MTV3 channel several times)
*''[[Bananas in Pyjamas]]'' (late 1990s) 
*''[[Biker Mice from Mars]]'' (1994-1996)
*''[[Tiny Toons]]'' (1996)
*''[[Chip 'n Dale: Rescue Rangers (TV series)|Chip 'n Dale: Rescue Rangers]]'' (1997, 2000–2001, 2005)
*''[[Quack Pack]]'' (1997-1998, renewal 2001–2002)
*''[[Animaniacs]]'' (1997-1999, renewal 2000–2001)
*''[[Pokemon]]'' ([[Lists of Pokémon episodes|1999–]])
*''[[Bear in the Big Blue House]]'' (2002-2006)
*''[[Staraoke]]'' (2003-2011)
*''[[Teenage Mutant Ninja Turtles (2003 TV series)]]'' (2003-2009)
*''[[Winx Club]]'' ([[List of Winx Club episodes|2004-2005, 2006, 2007-2008, 2010-2011, 2012-2013, 2015-2016, 2019-2020]])
*''[[Mickey Mouse Works]]'' (2005)
*''[[List of Hamtaro episodes|Hamtaro]]'' (2005-2006)
*''[[Duel Masters]]'' (2005-2006)
*''[[Battle B-Daman]]'' (2005-2006)
*''[[Biker Mice from Mars (2006 TV series)|Biker Mice from Mars (2006)]]'' (2006-2008)
*''[[Yu-Gi-Oh! GX]]'' (2006-2008)
*''[[Dinosaur King]]'' (2007-2008)
*''[[Bakugan Battle Brawlers]]'' (2010-2011)
*''[[Angry Birds Toons]]'' (2013-2016)
*''[[Paavo Pesusieni]]'' (Finnish dub of ''[[SpongeBob SquarePants]]'' (2017–)

==Sports programming==
=== Football===
*[[UEFA Champions League]]
*[[UEFA Europa League]]
*[[UEFA Super Cup]]
*[[La Liga]]

====MTV3's Football team====
*[[Tuomas Virkkunen]] - Commentator
*[[Niki Juusela]] - Commentator
*[[Antero Mertaranta]] - Commentator
*[[Tero Karhu]] - Commentator
*[[Lauri Kottonen]] - Commentator
*[[Teppo Laaksonen]] - Commentator
*[[Julius Sorjonen]] - Commentator
*[[Kim Kallström]] - Commentator
*[[Petri Pasanen]] - Co-commentator
*[[Mikael Forssell]] - Co-commentator
*[[Mika Väyrynen]] - Co-commentator
*[[Antti Niemi (footballer)|Antti Niemi]] - Co-commentator
*[[Ile Uusivuori]] - studio host

=== Ice hockey ===
*[[Ice Hockey World Championships]]
*[[Champions Hockey League]]
*[[Swedish Hockey League|SHL]]

==== MTV3's Ice Hockey team====
*'''[[Antero Mertaranta]]''' - Commentator, he commentates every Finnish hockey team game.
*'''Mika Saukkonen''' - Commentator.
*'''Juha Taivainen''' - Commentator
*'''[[Juhani Tamminen]]''' - Co-commentator.
*'''[[Hannu Aravirta]]''' - Co-commentator.
*'''[[Pasi Nurminen]]''' - Co-commentator.
*'''[[Tero Lehterä]]''' - Co-commentator.
*'''Teemu Niikko''' - Reporter.
*'''Toni Immonen''' - Reporter.

=== Motorsports ===
*[[MotoGP]]
*[[MotoGP]] 2
*[[MotoGP]] 3

==== MTV3's MotoGP team ====
*'''Marko Terva-aho''' - Commentator.
*'''[[Mika Kallio]]''' - Co-commentator.
*'''Matti Kiiveri''' - Co-commentator.
*'''Vesa Kallio''' - Co-commentator.

== Logos and identities ==
<gallery>
File:Mtv3 new logo.svg|Former logo used from 2013-2019
File:MTV3 logo 2019.svg|Former logo used from 2019-2022
File:MTV3 Logo 2022.svg|current logo from 2022-
</gallery>

== References ==
{{Reflist}}

== External links ==
*[http://www.mtv.fi/mtv3 MTV3] – Official site

{{Finnish television channels}}
{{European Broadcasting Union Members}}

{{DEFAULTSORT:Mtv3}}
[[Category:Television channels in Finland]]
[[Category:Television channels and stations established in 1957]]
[[Category:Bonnier Group]]
[[Category:European Broadcasting Union members]]
[[Category:1957 establishments in Finland]]