Editing MacWEEK

{{Short description|San Francisco based trade journal}}
{{Use mdy dates|date=March 2025}}
{{Infobox newspaper 
| name                = MacWEEK
| image               = MacWEEK cover nov98.png
| image_size          = 225px
| caption             = MacWEEK cover dated 5 November 1998
| type                = [[trade journal]]
| format              = Paper and online magazine
| foundation          = {{start date|1987}}
| ceased publication  = {{end date|1999}}
| price               = [[free to qualified subscribers]]
| owners              = Michael Tchong,<br>John Anderson,<br>Glenn Patch,<br>Dick Govatski, and<br>Michael F. Billings<br>and from 1988 [[Ziff-Davis]]
| editor              = 
| founder             = 
| language            = [[English language|English]]
| political           =
| circulation         = 
| headquarters        = 
| ISSN                = 0892-8118
| website             = defunct
}}
'''''MacWEEK''''' was a controlled-circulation weekly [[trade journal]] that focused on the [[Apple Macintosh]].<ref name="cnet news"/> MacWEEK was based in San Francisco and founded by [[Michael Tchong]],<ref>{{cite web |last=Armstrong |first=David |title=Ziff Happens |publisher=[[Wired (magazine)|Wired]] |date=1 May 1994 |url=https://www.wired.com/1994/05/ziff/ |access-date=22 September 2021 }}</ref> John Anderson, Glenn Patch, Dick Govatski, and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous [[Mac the Knife]].<ref>{{cite web |last=Egnst |first=Adam |authorlink=Adam C. Engst |title=MacWEEK to Roll into MacCentral |publisher=[[TidBITS]] |date=5 March 2001 |url=https://tidbits.com/2001/03/05/macweek-to-roll-into-maccentral-2 |access-date=12 October 2021 }}</ref>

Founded in 1987, it was acquired by [[Ziff-Davis]] in 1988. In 1998, as part of a strategy change, the print publication was relaunched as ''eMediaWeekly'',<ref name="cnet news">{{Cite news|url=https://www.cnet.com/news/macweek-gives-up-the-ghost/|title=MacWeek gives up the ghost|work=CNET|access-date=2017-06-02|language=en}}</ref> which caused a number of its existing sponsors to withhold their advertising. ''eMediaWeekly'' was published from August 24, 1998<ref>{{cite web|url=http://db.tidbits.com/article/04890 |title=Farewell MacWEEK, Welcome e/media Weekly |accessdate=July 30, 2009 |last=Engst |first=Adam C. |date=May 18, 1998 |work=TidBITS |publisher=TidBITS Publishing, Inc. }}</ref> to February 1, 1999.<ref>{{cite web|url=http://db.tidbits.com/article/5272 |title=eMediaweekly Folds After Five Months |accessdate=July 30, 2009 |last=Engst |first=Adam C. |date=February 8, 1999 |work=TidBITS |publisher=TidBITS Publishing, Inc. }}</ref> The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's [[Macworld]] and [[MacCentral]] sites.<ref>{{cite web|url=http://db.tidbits.com/article/6325 |title=MacWEEK to Roll Into MacCentral |accessdate=July 30, 2009 |last=Engst |first=Adam C. |date=March 5, 2001 |work=TidBITS |publisher=TidBITS Publishing, Inc. }}</ref>

Rumors about Apple and its products were often published in MacWEEK which essentially became the source of record.<ref>{{cite web |last=Snell |first=Jason |title=Remembering the early, glorious Mac web |work=Tech |publisher=[[The Verge]] |date=1 April 2016 |url=https://www.theverge.com/2016/4/1/11346056/apple-40-anniversary-macworld-jason-snell |access-date=22 September 2021 }}</ref> [[Apple Inc.|Apple]] employees, following the example of executive [[Jean-Louis Gassée]], at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.<ref>{{cite web |last=Cohen |first=Peter |title=Developers and customers need better communications from Apple |publisher=iMore |date=5 June 2015 |url=https://www.imore.com/we-need-better-communication-apple |access-date=12 October 2021 }}</ref><ref>{{cite web |last= Guglielmo |first=Connie|title=Apple Loop: The Week In Review |work=[[Forbes]] |date=25 May 2012 |url=https://www.forbes.com/sites/connieguglielmo/2012/05/25/apple-loop-the-week-in-review-6 |access-date=12 October 2021 }}</ref>

==References==
{{Reflist}}

{{DEFAULTSORT:Macweek}}
[[Category:Weekly magazines published in the United States]]
[[Category:Defunct computer magazines published in the United States]]
[[Category:Macintosh magazines]]
[[Category:Magazines established in 1987]]
[[Category:Magazines disestablished in 1999]]
[[Category:Magazines published in San Francisco]]