Editing Macworld/iWorld

{{Short description|Information technology trade show hosted by Apple Inc.}}
'''Macworld/iWorld'''<ref name="iworld1">{{cite news|last=Coldewey|first=Devin|title=Macworld Expo Metamorphosizes Into Macworld{{!}}iWorld|url=https://techcrunch.com/2011/10/25/macworld-expo-metamorphosizes-into-macworld-iworld/|access-date=21 November 2011|newspaper=TechCrunch|date=25 October 2011}}</ref> (originally '''Macworld'''<ref name="iworld2">{{cite news|last=Gamet|first=Jeff|title=Macworld Expo Gets New Name, Opens Registration|url=http://www.macobserver.com/tmo/article/macworld_expo_gets_new_name_opens_registration/|access-date=21 November 2011|newspaper=The Mac Observer|date=26 October 2011}}</ref>) was an [[information technology]] trade show with conference tracks dedicated to [[Apple Inc.|Apple]]'s [[Mac (computer)|Mac]]<!-- avoid [[MOS:SEAOFBLUE]], don't link Apple --> platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Exposition'', the gathering dates back to 1985.<ref>{{Cite web|last=Hartlaub|first=Peter|date=2021-01-19|title=Photos of the first Macworld in 1985, and why Steve Jobs was a no-show|url=https://www.sfchronicle.com/oursf/article/Photos-of-the-first-Macworld-in-1985-and-why-15880682.php|access-date=2021-12-14|website=San Francisco Chronicle|language=en-US}}</ref> The conference was organized by [[International Data Group]] (IDG), co-publisher of ''[[Macworld]]'' magazine.

On December 18, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates.<ref>{{cite news|url=https://www.apple.com/pr/library/2008/12/16macworld.html|title=Apple Announces Its Last Year at Macworld|last=Dowling|first=Steve|date=2008-12-16|work=Apple.com|publisher=Apple, Inc.|access-date=2009-03-19|url-status=dead|archive-url=https://web.archive.org/web/20090421174436/http://www.apple.com/pr/library/2008/12/16macworld.html|archive-date=2009-04-21}}</ref><ref>{{cite news|url=http://blog.wired.com/gadgets/2008/12/jobs-wont-appea.html|title=Jobs Won't Appear at Macworld&nbsp;— 2009 to Be Apple's Last Show|last=Chen|first=Brian X.|date=2008-12-16|work=Wired Magazine|publisher=CondeNet|access-date=2009-03-19}}</ref><ref name="WSJ-skip">{{cite news|url=https://www.wsj.com/articles/SB122946628963611873|title=Apple CEO Will Skip Macworld Trade Show|last=Kane|first=Yukari Iwatani|date=2008-12-17|work=The Wall Street Journal|publisher=Dow Jones & Company|pages=B5|access-date=2009-05-26}}</ref><ref name="2009WD">{{cite news|url=http://www.doeswhat.com/2008/12/16/chunkier-sidekick-to-replace-jobs-at-macworld/|title=Chunkier sidekick to replace Jobs at Macworld|date=2008-12-16|work=DoesWhat.com|access-date=2009-05-26}}</ref> On October 14, 2014, IDG suspended Macworld/iWorld indefinitely.<ref>{{Cite web|url=http://appleinsider.com/articles/14/10/14/idg-cancels-macworldiworld-2015-conference-says-show-going-on-hiatus|title = IDG cancels Macworld/IWorld 2015 conference, says show 'going on hiatus'}}</ref>

==History==
<!-- Deleted image removed: [[Image:Steve jobs-macworld keynote-1997.png|thumb|Steve Jobs' keynote at Macworld 1997]] -->
[[Image:Stevejobs Macworld2005.jpg|thumb|Steve Jobs delivers the 2005 keynote address.]]
[[Image:Macworld-Expo-2006-01.jpg|thumb|Attendees at Macworld Expo 2006 in the Moscone Center]]
The first Macworld Expo occurred in 1985 in [[San Francisco, California|San Francisco]]. The conference itself was created by Peggy Kilburn,<ref>{{cite web|url=http://www.peggykilburn.com/whatwevedone.html|title=What we've done|last=Kilburn|first=Peggy|access-date=2009-04-26}}</ref> who helped to increase the size and profit of the event during her tenure (1985–1999). Among the speakers recruited by Kilburn were [[David Pogue]], [[Steve Case]], [[Bob LeVitus]], as well as representatives from [[BMUG]], [[LaserBoard]], and other major user groups. Participation by [[Apple Inc.|Apple]] was usually the central event of a Macworld Expo, and from 1997 through 2008, the show was known for its keynote presentations (sometimes called "[[Stevenote]]s") delivered by Apple [[CEO]] [[Steve Jobs]].

The San Francisco event has always been held at the [[Moscone Center]]. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location.

Until 2005, the [[United States|U.S.]] shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The later event was held initially in [[Boston, Massachusetts|Boston]] at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the [[Seaport Hotel and Seaport World Trade Center|World Trade Center Boston]]. From 1998 to 2003 it took place in New York City's [[Jacob K. Javits Convention Center]]. The 2004 and 2005 summer shows, retitled ''Macworld Conference & Expo'' took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC or in Boston.<ref>{{cite news|url=https://www.zdnet.com/article/idg-pulls-plug-on-macworld-boston/|title=IDG pulls plug on Macworld Boston|last=Fried|first=Ina|date=2005-09-16|work=ZDNet|publisher=CBS Interactive|access-date=2009-04-26}}</ref>

The show has also taken place in other cities:
* A Tokyo show, produced by [[IDG World Expo Japan]], was held at [[Makuhari Messe]] and moved to [[Tokyo Big Sight]] in 2002.
* Macworld Expo Summit, a version of the show targeted at U.S. government customers, was held at the [[Washington Convention Center]] in Washington, D.C. as late as 1994.
* In 2004, Macworld UK, part of the IDG UK division of IDG, created two ''Macworld Conference'' events on its own: one standalone conference, and one conference adjoining the [[MacExpo]] trade show in London.

===1987===
The 1987 Boston Macworld Expo was held on August 11–13.  The most significant product introduction at the show was [[Bill Atkinson]]'s [[HyperCard]].  More than 3,000 copies of the software were handed out. [[MultiFinder]], [[Apple File Exchange]], the [[ImageWriter LQ]], [[EtherTalk]], [[AppleShare PC]] and the AppleFax Modem were among Apple's product announcements.  Promoters estimated 40,000 people attended the show.  [[MacUser]]'s review of the show concluded positively, saying that it was "revealing, exhilarating, and disappointing. While the Mac is clearly becoming the business machine of choice through much of corporate America, the show didn't have the sterile atmosphere that pure business trade shows have. Most of the time it was plain outright exciting. And the promise of the future that was always in the air was wholly positive."<ref>{{cite web
| url = https://archive.org/stream/MacUser8711November1987/MacUser_8711_November_1987#page/n173/mode/2up
| title = The Spirit of Boston '87
| magazine = MacUser
| date = November 1987
| first = Steven
| last = Bobker
}}</ref>

===1988===
The San Francisco Macworld was attended by 45,000 people and had 400 exhibits; Apple's primary announcement for this show was a new family of [[LaserWriter]] printers.<ref>{{cite magazine
| url = https://archive.org/stream/MacWorld_8804_April_1988#page/n47/mode/2up
| title = What's in a show?
| date = April 1988
| pages = 47–54
| magazine = Macworld Magazine
| author = Jerry Borrell
}}</ref>

===1991===
Outbound Computers demonstrated the first Macintosh-compatible portable computers at the Boston show,<ref>{{cite magazine
| url = https://books.google.com/books?id=nFAEAAAAMBAJ
| title = Outbound taps notebook fever with Mac system
| date = August 5, 1991
| magazine = InfoWorld
| page = 1
}}</ref> preceding Apple's own introduction of the [[PowerBook]] by a couple of months.

===1995===
Macworld Expo took place in three locations: San Francisco (January 4–7), Washington DC (April 26–28), and Boston (August 8–11).<ref>{{cite book
| url = https://books.google.com/books?id=EHLUyBTpPxgC&q=1995+macworld+expo&pg=PA184
| date = 1995
| publisher = World Trade Press
| title = USA Business: The Portable Encyclopedia for Doing Business with the United States
| isbn = 978-1885073013
}}</ref> Apple introduced the "Power Surge" line of [[Power Macintosh]] computers at the Boston show, consisting of the [[Power Macintosh 8500]], [[Power Macintosh 7500|7500]] and [[Power Macintosh 7200|7200]].<ref name=infoworld19950807>{{cite magazine
| url = https://archive.org/stream/Infoworld-1995-08-07#page/n89/mode/2up
| title = Apple's PCI risk 
| publisher = InfoWorld Magazine
| pages = 1, 80
| date = August 7, 1995
| first = Anita
| last = Epler
}}</ref>

===1997===
{{Anchor|Macworld 1997 SF}}During Macworld in San Francisco, a focus in CEO [[Gil Amelio]]'s keynote was Apple's recently-announced purchase of [[NeXT]], which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its [[NeXTSTEP]] operating system into a future release of Mac OS codenamed "[[Rhapsody (operating system)|Rhapsody]]".<ref name="MacExpo97">{{cite web|date=7 January 1997|title=Apple Announces Future Macintosh Operating System (OS) Strategy and Road Map|url=http://product.info.apple.com/pr/press.releases/1997/q2/970107.pr.rel.macos.html|url-status=dead|archive-url=https://web.archive.org/web/19990116231607/http://product.info.apple.com/pr/press.releases/1997/q2/970107.pr.rel.macos.html|archive-date=16 January 1999|access-date=15 February 2015|website=Apple.com|publisher=Apple Computer, Inc.}}</ref> The signature hardware announcement of the show was the [[Twentieth Anniversary Macintosh]], a limited edition model designed to mark the 20th anniversary of the founding of Apple Computer.<ref>{{Cite web|title=Slicing and Dicing the Future of Apple|url=https://archive.nytimes.com/www.nytimes.com/library/cyber/week/012697apple.html|access-date=2021-05-09|website=The New York Times}}</ref>

{{Anchor|Macworld 1997 Boston}}That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO,<ref name="interim CEO">{{Cite news|date=September 17, 1997|title=Apple Formally Names Jobs as Interim Chief|work=The New York Times|url=https://www.nytimes.com/library/cyber/week/091797apple.html|access-date=June 27, 2011}}</ref> and came on the heels of the release of [[Mac OS 8]]. During his keynote, Jobs notably announced that Apple had reached several agreements with [[Microsoft]] to ensure the company's stability, which included an agreement to settle patent disputes with Microsoft over its [[Microsoft Windows|Windows operating system]] (including [[Cross-licensing|patent cross-licensing]] agreements), a $150 million stock investment in the company by Microsoft, a commitment for Microsoft to develop versions of [[Microsoft Office|Office]] for Macintosh for the next five years (beginning with the upcoming [[Office 98]]), and an agreement to ship [[Internet Explorer for Mac|Internet Explorer]] as the default web browser on future releases of Mac OS (with [[Netscape (web browser)|Netscape]] still available as an option alongside it). Microsoft co-founder [[Bill Gates]] made a remote appearance to acknowledge the partnerships, which was infamously met with a shower of [[Booing|boos]] from the audience.<ref name=":0">{{cite web|date=Oct 2010|title=MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appeares on-screen|url=http://www.mac-history.net/apple-history-tv/2008-07-19/macworld-boston-1997-steve-jobs-returns-bill-gates-appeares-on-screen|access-date=19 Mar 2015|work=Mac History}}</ref><ref name="Microsoft investment">{{cite web|date=August 6, 1997|title=Microsoft to invest $150 million in Apple|url=http://news.cnet.com/2100-1001-202143.html|url-status=live|archive-url=https://web.archive.org/web/20111111011342/http://news.cnet.com/2100-1001-202143.html|archive-date=2011-11-11|access-date=November 26, 2012|website=CNET News}}</ref><ref>{{Cite web|title=Microsoft, Apple Join Forces -- Disbelief, Boos Greet Today's Stunning Announcement At Macworld Expo|url=https://archive.seattletimes.com/archive/?date=19970806&slug=2553374|access-date=2021-05-09|website=The Seattle Times}}</ref>

Jobs argued that he wanted to abandon the notion of Microsoft and Apple needing to be rivals, explaining that "we have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault.".<ref name=":0" /><ref name="Microsoft investment" />

===1998===
During Macworld in San Francisco, Jobs discussed Apple's recent release of the [[Power Macintosh G3]] and [[PowerBook G3]], an agreement with [[CompUSA]] to establish "[[store-within-a-store]]" concepts devoted to its products, and the upcoming [[Mac OS 8.1]] update (which introduced the new [[HFS Plus|HFS+]] [[file system]], and support for [[Universal Disk Format|UDF]] disks) and [[QuickTime|QuickTime 3.0]]. Jobs revealed that the company was on track to achieve a profit of $45 million by the end of the quarter, buoyed by the [[PowerPC 7xx|G3]] Macs and the recent launch of the [[Apple Store|Apple online store]]. Microsoft also presented Internet Explorer 4.0 for Mac.<ref>{{Cite web|date=1998-02-15|title=Macworld '98: "Apple Is Coming Back"|url=https://www.dqindia.com/macworld-98-apple-is-coming-back/|access-date=2021-05-09|website=DATAQUEST|language=en-US}}</ref><ref>{{Cite web|date=1998-01-12|title=MacWorld highlights|url=https://www.itprotoday.com/windows-78/macworld-highlights|access-date=2021-05-09|website=IT Pro|language=en}}</ref>

{{Anchor|Macworld 1998 NY}}At Macworld in New York in July, Jobs addressed Apple's return to growth and profitability (using a theme of the "Apple Hierarchy of Skepticism", inspired by [[Maslow's hierarchy of needs]]), and also showcased a number of [[Mac gaming|games being supported on Mac]]. He discussed aspects of the recently-announced [[IMac G3|iMac]] and [[PowerBook G3 series|PowerBook G3 Series]] (including new [[USB]] accessories for the computers), and announced that the iMac would be released August 15, 1998 release, and include a [[56K modem]] at launch rather than the previously-announced 33K unit. Jobs also revealed a roadmap for upcoming Mac OS releases, including the upcoming [[Mac OS 8.5]], a future update to Mac OS codenamed "[[Mac OS 9|Sonata]]" to be released in 1999, and that "Rhapsody" would be released as [[Mac OS X Server 1.0]] in 1999.<ref>{{Cite web|title=Macworld Expo NY 1998: The Keynote Address|url=https://www.cnet.com/news/macworld-expo-ny-1998-the-keynote-address/|access-date=2021-05-09|website=CNET|language=en}}</ref>

===1999===
During Macworld in San Francisco, Jobs announced that the company had reached its fifth consecutive quarter of profitability. He unveiled the new [[Power Macintosh G3#Blue and White|"Blue and White" Power Macintosh G3]], and a revision to the iMac with updated specifications and new color options. Part of the keynote also focused on the release of Mac OS X Server, featuring a demonstration of the [[NetBoot]] feature, and [[QuickTime Streaming Server]] by presenting a large wall of 50 diskless iMacs all streaming videos from the same Power Mac G3. [[Connectix]] presented its [[Connectix Virtual Game Station|Virtual Game Station]] software for emulating the [[PlayStation (console)|PlayStation]] on PowerPC Macs, and Microsoft demonstrated Internet Explorer 4.5 Macintosh Edition.<ref>{{Cite web|date=1999-01-11|title=New iMacs, New G3s, and Mac OS X Server|url=http://www.nzdl.org/cgi-bin/library.cgi?e=d-00000-00---off-0tidbits--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-00-0-0-11-1-0utfZz-8-00&cl=CL1.13&d=HASH017aa04dca4b6029f2c020d9.2&gt=1|access-date=2021-05-09|website=[[TidBITS]]}}</ref><ref>{{Cite web|title=Apple Introduces OS X Server|url=https://www.macworld.com/article/159076/appleintroduces.html|access-date=2021-05-09|website=Macworld|language=en-US}}</ref><ref>{{Cite web|last=Morgan|first=Robert|title=Analysis: A tale of two Macworlds|url=https://www.zdnet.com/article/analysis-a-tale-of-two-macworlds/|access-date=2021-05-09|website=ZDNet|language=en}}</ref>

During Macworld in New York City, Jobs unveiled Apple's new consumer laptop, the [[iBook]], as well as [[AirPort]], a [[wireless gateway]] and [[Wireless network interface controller|network card]] for wireless networking implementing the [[802.11]] specification.<ref>{{Cite web|date=1999-07-26|title=iBook: An iMac to Go|url=https://tidbits.com/1999/07/26/ibook-an-imac-to-go/|access-date=2021-05-09|website=TidBITS|language=en}}</ref> Jobs also announced a release date for [[Mac OS 9]].<ref>{{Cite web|date=1999-07-29|title=State of the Art: More Gadgets for a Rejuvenated Mac Line|url=https://archive.nytimes.com/www.nytimes.com/library/tech/99/07/circuits/articles/29pete.html|access-date=2021-05-09|website=The New York Times}}</ref>

===2000===
Macworld 2000 in San Francisco featured the unveiling of the new "[[Aqua (user interface)|Aqua]]" user interface and "[[Quartz (graphics layer)|Quartz]]" graphics engine of [[Mac OS X]], and Jobs' announcement that its [[Mac OS X 10.0|first version]] would be released in January 2001 after a [[Mac OS X Public Beta|final preview release]].<ref>{{Cite web|date=2000-01-10|title=Jobs's Macworld SF 2000 Keynote Announcements|url=https://tidbits.com/2000/01/10/jobss-macworld-sf-2000-keynote-announcements/|access-date=2021-05-09|website=TidBITS|language=en}}</ref><ref>{{Cite web|date=2000-01-17|title=A Quick Dip into Aqua, the Mac OS X Interface|url=https://tidbits.com/2000/01/17/a-quick-dip-into-aqua-the-mac-os-x-interface/|access-date=2021-05-09|website=TidBITS|language=en}}</ref> Jobs also announced that he had been promoted to full-time CEO of Apple.<ref>{{Cite web|title=Year in Review: Expos|url=https://www.macworld.com/article/165150/expos.html|access-date=2021-05-09|website=Macworld|language=en-US}}</ref>

During Macworld in New York City, Apple unveiled a new iMac revision with upgraded specifications and a new suite of color options, updated [[Power Mac G4]] models, the new optical [[Apple Pro Mouse]] (replacing the [[Apple USB Mouse|"hockey puck" mouse]] introduced with the iMac), and the [[Power Mac G4 Cube]]. It was also announced that the [[Mac OS X Public Beta]] had been delayed to September.<ref>{{Cite news|date=2000-07-21|title=In New York, It's a Mac, Mac, Mac World|url=https://www.washingtonpost.com/archive/business/technology/2000/07/21/in-new-york-its-a-mac-mac-mac-world/73008476-1b53-4789-9b97-78d771f5cbd0/|access-date=2021-05-08|newspaper=Washington Post}}</ref>

===2001===
At the San Francisco show, Apple introduced [[iTunes]], and [[iDVD]], an upgraded [[Power Mac G4]] and the [[PowerBook G4]], their first widescreen portable.<ref>{{Cite web|last=Reader|first=Ruth|date=2021-09-15|title=Don't look back, Peloton—Apple might be gaining on you|url=https://www.fastcompany.com/90676434/apple-fitness-plus-vs-peleton|access-date=2021-12-14|website=Fast Company|language=en-US}}</ref>

The New York show took place at the [[Jacob K. Javits Convention Center]]. Apart from an upgraded [[Power Mac G4]] and the announcement of [[Mac OS X 10.1]], there were no major announcements from Apple, but the keynote presentation did feature a segment on the [[megahertz myth]], presented by [[Jon Rubinstein|Jon Rubenstein]].<ref>{{Cite web|url=https://www.macobserver.com/reports/mwny2001/|title=The Mac Observer--MACWORLD Expo New York 2001|website=www.macobserver.com|access-date=2018-01-14}}</ref>  Attendance was 64,000, a record for the event.<ref>{{Cite web|url=https://www.macobserver.com/article/2001/07/27.3.shtml|title=Exciting Or Not, MACWORLD Packed 'Em In {{!}}{{!}} The Mac Observer|website=www.macobserver.com|language=en|access-date=2018-01-14}}</ref>

===2002===
The Summer 2002 show took place in New York City with a keynote on Wednesday, July 17. The keynote speech introduced the 17-inch version of the [[iMac G4]].

In October 2002, IDG World Expo announced plans to move the 2004 edition of the East Coast show to Boston. The day of that announcement, Apple declared its intent not to participate in the Boston Macworld Expo.

===2003===
The January keynote introduced the [[Safari (web browser)|Safari]] web browser, AirPort Extreme, 12- and 17-inch PowerBooks. This show also saw the launch of the world's first interactive video CD-ROM, NightWatch.

In 2003, IDG World Expo renamed the New York trade show ''Macworld CreativePro Conference & Expo'' in an attempt to reach the creative market in the New York area.

Steve Jobs was absent from the Macworld keynote held in New York in July, which was instead delivered by Vice President of Product Marketing Greg "Joz" Joswiak.<ref>{{cite web |last1=Engst |first1=Adam |title=Macworld Expo New York 2003: Highly Concentrated |url=https://tidbits.com/2003/07/21/macworld-expo-new-york-2003-highly-concentrated/ |website=[[TidBITS]] |access-date=11 May 2023 |language=en |date=21 July 2003}}</ref>

===2004===
Along with the usual show in San Francisco and the return to Boston, a Macworld Expo was held in [[Paris]]. At the Paris Expo, Apple's VP of marketing [[Phil Schiller]] introduced the new updated [[iMac]] featuring a [[PowerPC 970|PowerPC G5]] processor and other various updates, notably, the integration of the logic board and optical drive with the display.

===2005===
[[Image:Macworld 2005 1.jpg|thumb|Macworld 2005]]
The San Francisco show was held January 10–14.<ref name="2005expomacworld">{{cite news|last=Cohen|first=Peter|date=November 15, 2004|title=Steve Jobs to keynote Macworld Expo 2005|work=Macworld|url=https://www.macworld.com/article/173288/jobskeynote-3.html|access-date=June 25, 2021}}</ref> The keynote introduced the [[Mac Mini]], [[iPod shuffle]], and [[iWork]].

During the show, IDG World Expos announced ''Macworld On Tour'', a series of small conferences in various North American cities. An initial conference, in [[Kissimmee, Florida]], was later canceled. No future announcements for ''Macworld On Tour'' have been made. IDG announces Macworld East cancelled that there would be no Macworld East 2006.

===2006===
[[Image:Macworld-Expo-2006-01.jpg|thumb|Macworld 2006]]
In January 2006, Intel [[Core Duo]]-based [[iMacs]] were announced to be ready for purchase. The conference was held January 9–13 and the number of visitors increased by 6.8% over the 2005 event, to 38,441. The number of paid conference delegates increased by 20% to 4,188, and the total number of exhibiting companies increased by 25% to 367.<ref>{{cite journal|date=2006-04-11|title=Macworld Conference & Expo 2006 San Francisco Gains 7% Attendance Increase with More than 38,000 Overall Visitors.|journal=Business World|publisher=Access My Library|url=http://www.accessmylibrary.com/coms2/summary_0286-14837422_ITM}}</ref>

===2007===
<!-- [[Image:Macworld 2007 Show Floor.jpg|thumb|Macworld 2007]] -->
[[File:IPhone (356419153).jpg|thumb|[[IPhone (1st generation)|First iPhone]] at Macworld 2007]]
At Macworld 2007 (January 8–12), [[Steve Jobs]] introduced the [[iPhone (1st Generation)|iPhone]] mobile device, revealed the final name for the [[Apple TV]] (originally called by its code name iTV), and announced a change of name for the company from Apple Computer, Inc. to simply Apple Inc., reflecting its longtime focus on the user experience as opposed to the technology behind it.

IDG World Expo reported Macworld 2007 attendance as 45,572, a 19% increase over the previous year.<ref>[http://www.macworld.com/article/56750/2007/03/macworldexpo.html?t=110 Macworld | Macworld Expo attendance breaks records<!-- Bot generated title -->]</ref>

===2008===
[[Image:Steve jobs Macbook Air.jpg|thumb|[[Steve Jobs]] introduces the [[MacBook Air]] during his keynote at Macworld 2008.]]
At Macworld 2008 (January 14–18), Steve Jobs introduced the [[MacBook Air]]&nbsp;— touted as the world's thinnest [[Laptop|notebook computer]]; the [[Time Capsule (Apple)|Time Capsule]] device for use with the [[Time Machine (macOS)|Time Machine]] application in [[Mac OS X Leopard|Mac OS X 10.5]] "Leopard", [[iPod Touch]] updates including Mail, Stocks, Notes, Maps & Weather, iTunes Movie Rentals, the Apple TV Take 2 updates with an all new interface, the ability to download TV shows, music, podcasts and rent or download movies without the need for a [[Personal computer|PC]]; and finally the [[iPhone]]/[[iPod Touch]] [[Software development kit|SDK]] launching in late February.

IDG World Expo reported that Macworld 2008 attendance increased 10% over the previous year.<ref name="2008PR">{{cite news|url=http://www.businesswire.com/news/home/20080122006099/en|title= Macworld Conference & Expo Celebrates 24th Successful Year  |date=2008-01-22|work=Business Wire|publisher=Berkshire Hathaway|access-date=2009-05-26}}</ref>

===2009===
[[Image:Schiller Macworld.jpg|thumb|[[Phil Schiller]] delivers the keynote at Macworld 2009.]]
The San Francisco show went on January 5–9, 2009.<ref name="2008PR" /> On December 16, 2008, Apple announced that the 2009 conference will be the last in which the company would participate. The conference's keynote address was delivered by Apple's Senior Vice President of Product Marketing [[Phil Schiller]], not [[Steve Jobs]], as has been the custom for the past ten years.<ref>{{cite news|url=https://www.nytimes.com/2008/12/17/technology/companies/17apple.html?ref=technology|title=Apple's Chief to Skip Macworld, Fueling Speculation |last=Stone|first=Brad|date=2008-12-16|work=The New York Times|access-date=2009-05-26}}</ref> Steve Jobs issued a press release stating that the reasons for his absence were health related, specifically citing a hormone imbalance.<ref>{{cite news|url=https://www.apple.com/pr/library/2009/01/05sjletter.html|title=Letter from Apple CEO Steve Jobs|last=Jobs|first=Steve|date=2009-01-05|work=Apple.com|publisher=Apple, Inc|access-date=2009-05-26|url-status=dead|archive-url=https://web.archive.org/web/20110623060405/http://www.apple.com/pr/library/2009/01/05sjletter.html|archive-date=2011-06-23}}</ref>

At Macworld 2009, Apple announced the release of [[iLife]] '09, [[iWork]] '09, and the new 17-inch unibody [[MacBook Pro]] with built-in battery. Also, Apple announced that [[iTunes]] would begin to sell all music [[Digital rights management|DRM]]-free, with a three-tier pricing system per track: $0.69, $0.99, and $1.29 (or £0.59, £0.79, and £0.99 in the [[UK]]). This differs from Apple's previous model with only one price per track of $0.99 (£0.79 in the UK). Apple also announced that tracks can now be downloaded over [[cellular network]]s on the [[iPhone]].

===2010===
[[File:Macworld 2010.agr.jpg|thumb|Macworld 2010]]
On March 30, 2009, IDG World Expo announced that the conference would be moving from January (during which it had taken place for 25 years) to February. They also said:<ref name=2010announce>{{cite press release|url=http://www.macworldexpo.com/WWWRoot/SitePage.aspx?site=9&id=e2b0dfb5-295d-4823-b2b4-113d60200d32&art=33|archive-url=https://web.archive.org/web/20110611123332/http://www.macworldexpo.com/WWWRoot/SitePage.aspx?site=9&id=e2b0dfb5-295d-4823-b2b4-113d60200d32&art=33|url-status=dead|archive-date=June 11, 2011|date=March 30, 2009|title=IDG World Expo Announces New Dates for Macworld 2010|access-date=March 31, 2009}}</ref>

{{Quote|Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.|IDG World Expo<ref name=2010announce />}}

===2011===
[[File:MacWorld 2011.agr.jpg|thumb|Macworld 2011]]

The 2011 Macworld was held January 25–29, 2011.<ref name=2011announce>{{cite press release|url=http://www.macworldexpo.com/fullpage?category=News#0|archive-url=https://web.archive.org/web/20090905193629/http://www.macworldexpo.com/fullpage?category=News#0|url-status=dead|archive-date=September 5, 2009|date=February 13, 2010|title=Macworld Sees a Successful 2010 Event|access-date=February 13, 2010}}</ref>

===2012===
[[File:MacWorld 2012.agr.jpg|thumb|Macworld 2012]]
The 2012 Macworld/iWorld was held January 26–28. Just before registration opened for the 2012 conference, Macworld announced that they would be changing the name to Macworld/iWorld in addition to broadening the focus to all iOS devices.<ref name="iworld1"/><ref name="iworld2"/>

===2013===
The 2013 Macworld/iWorld was held from January 31 to February 2, 2013.{{citation needed|date=January 2013}}

===2014===
[[File:Macworld 2014 Forum Discussion.jpg|thumb|Macworld 2014]]
The 2014 Macworld/iWorld was held from March 27 to March 29, 2014.

===2015===
The 2015 Macworld/iWorld was scheduled to be held from March 12 to March 14, 2015,<ref>{{Cite web|url=http://www.technologytell.com/apple/132487/macworld-iworld-will-march-onward-in-2015/|title = GadgetellSolutions Media -}}</ref> but was cancelled by IDG. Any further Apple keynotes would now be hosted under the name Apple Event.

==Culture==
During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish [[hors d'oeuvres]], and requisite [[T-shirt]]s and other premium favors. Apple's developer parties featured high-profile entertainers like [[James Brown (musician)|James Brown]] and [[Smash Mouth]].

Several years after the start of the Expo, ''[[MacWEEK]]'' had launched its weekly trade magazine and simultaneously initiated an exclusive party known as [[Mac the Knife]], named for its anonymous columnist that wrote the back page industry gossip and rumor section; after ''MacWEEK''{{'}}s demise, the party was thrown by [[Ilene Hoffman]], until [[Mac Publishing]], owners of the Mac the Knife trademark, forbade her from using the name. The party continued, with appearances by the [[Macworld All-Star Band]], under a series of names that referenced the Knife.

[[Robert Hess (MacWEEK editor)|Robert Hess]] of ''MacWEEK'' was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrank gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows.

== See also ==

* [[Apple Inc. advertising]]
* [[List of Apple Inc. media events]]
* [[Stevenote]]
* [[Worldwide Developers Conference]]

==References==
{{reflist}}

==External links==
{{Commons category|Macworld Conference & Expo}}
* [https://web.archive.org/web/20111119044623/http://www.macworldiworld.com/ Official website (new)] (archived)
* [https://web.archive.org/web/20100402054205/http://www.macworldexpo.com/ Official website (old)] (archived)
* [https://web.archive.org/web/20040409125903/http://www.ilenesmachine.com/partylist.shtml Robert Hess Memorial Events List] (archived)
* [https://archive.today/20130409091503/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-macworld-presentations/ Every Steve Jobs Macworld keynote presentation 1997–2008 (video)] (archived)
* [https://web.archive.org/web/20141206041743/http://www.us.live2times.com/event/59205/economics-First-MacWorld-Expo-1985/ About the first MacWorld Expo on Live2times 1985] (archived)
* [https://web.archive.org/web/20140820231423/https://www.apple.com/quicktime/qtv/2006/mwsf06/ Link to QuickTime stream of Macworld 2006] [https://web.archive.org/web/20080216052031/http://stream.qtv.apple.com/events/jan/mw2006/mw_2006_audio_ref.mov 2006 audio-only] (archived)
* [https://web.archive.org/web/20101222223204/http://www.apple.com/quicktime/qtv/mwsf07/ Link to QuickTime stream of Macworld 2007] [https://web.archive.org/web/20080216052030/http://stream.qtv.apple.com/events/jan/j47d52oo/8848125_audio_ref.mov 2007 audio-only] (archived)
* [https://web.archive.org/web/20140820214040/https://www.apple.com/quicktime/qtv/mwsf08/ Link to QuickTime stream of Macworld 2008] [https://web.archive.org/web/20080216052030/http://stream.qtv.apple.com/events/jan/f27853y2/972345688g_audio_ref.mov 2008 audio-only] (archived)

{{IDG}}

{{DEFAULTSORT:Macworld iWorld}}
[[Category:Apple Inc. conferences]]
[[Category:International Data Group]]
[[Category:Recurring events established in 1985]]
[[Category:1985 establishments in the United States]]