Editing Matchbox (brand)

{{short description|Popular die-cast toy brand}}
{{other uses|Matchbox (disambiguation)}}
{{more citations needed|date=January 2014}}
{{Use British English|date=March 2021}}
{{Use dmy dates|date=March 2020}}
{{Infobox brand
| name                   = Matchbox
| logo                   = Matchboxlogo.png
| image = Berlin_Detmolder_Strasse_31.05.2015_15-35-56.JPG
| caption = Speciality store for Matchbox collectibles <br>in Berlin, Germany, 2015
| type                   = [[Toy]]s, [[scale model]] vehicles
| origin                 = [[United Kingdom]]
| introduced             = {{start date and age|1953|7|9|df=y}}
| related                = [[Powertrack]]
| markets                = Worldwide
| currentowner           = [[Mattel]] (since 1997)
| producedby             = Mattel
| previousowners         = {{plainlist|
* [[Lesney Products|Lesney]]<br>(1953–1982)
* Universal Toys<br>(1982–1992)
* [[Tyco Toys|Tyco]]<br>(1992–1997)
}}
| trademarkregistrations = United States<ref>{{cite web|title= Record List Display: Matchbox|publisher= United States Patents and Trademark Office}}</ref>
| website                = {{url|https://www.mattel.com/collections/matchbox|matchbox.com}}
}}
'''Matchbox''' is a toy brand which was introduced by [[Lesney Products]] in 1953, and is now owned by [[Mattel]], Inc, which purchased the brand in 1997. The brand was given its name because the original [[die-cast toy|die-cast]] "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, [[slot car racing]], and [[action figure]]s.

During the 1980s, Matchbox began to switch to the more conventional plastic and cardboard "[[blister pack]]s" that were used by other die-cast toy brands such as [[Hot Wheels]]. By the 2000s, the box style packaging was re-introduced for the collectors' market, such as the 35th Anniversary of Superfast series in 2004 and the 50th Anniversary of Superfast in 2019.

Products currently marketed under the Matchbox name include scale model plastic and die-cast vehicles, and toy garages.

==History==
===Early years: Lesney, the origin of the Matchbox name and the ''1-75'' series===
{{See also|Lesney Products}}
[[File:Road roller Matchbox.png|thumb|left|A 1953-55 Lesney-Matchbox [[Road Roller]], one of the first toys to be produced under the Matchbox name]]
The Matchbox name originated in 1953 as a brand name of the British [[die-casting]] company [[Lesney Products]], whose reputation was moulded by<ref name=Dana2004>Dana Johnson, Matchbox Toys 1947-2003, pp. 6-8, {{ISBN|1-57432-393-8}} (4th ed. 2004.</ref> [[Jack Odell|John W. "Jack" Odell]] (1920–2007),<ref>[https://www.nytimes.com/2007/07/17/world/europe/17odell.html ''New York Times'' obituary, July 17, 2007]</ref> Leslie Charles Smith (1918–2005),<ref>[http://www.fcarnahan.com/pg/lsmith.html www.fcarahan.com]</ref> and Rodney Smith. The name Lesney was a portmanteau of Leslie and Rodney Smith's first names. Their first major sales success was the popular model of Queen Elizabeth II's coronation coach, which sold more than a million models. Lesney co-owner Jack Odell then created a toy that paved the way for the company's future success which was designed for his daughter. Her school only allowed children to bring toys that could fit inside a matchbox, so Odell crafted a scaled-down version of the Lesney green and red road roller. This toy ultimately became the first of the ''1-75'' miniature range. A dump truck and a cement mixer completed the original three-model release that marked the starting point for the mass-market success of the Matchbox series. The company decided to sell the models in replica matchboxes, thus yielding the name of the series.

Additional models continued to be added to the line throughout the decade, including cars such as an [[MG Midget TD]], a [[Vauxhall Cresta]], a [[Ford Zodiac]], and many others. As the collection grew, it also gradually became more international, including models of [[Volkswagen]]s, a [[Citroën]], and American makes. To make such miniatures, the designers took detailed photographs of the real models, even obtaining some original blueprints. This enabled them to make models with surprisingly high levels of detail, despite the small scale.  The size of the models allowed Matchbox to occupy a market niche barely touched by the competition; the associated price advantage made the toys affordable and helped establish "Matchbox" as a generic word for small toy cars, whatever the brand.

===Moko; growth & development of the ''1-75'' and other core series===
[[File:Esso Wreck Truck Matchbox.jpg|thumb|A Lesney-era Matchbox "Ford Heavy Wreck Truck" in [[Esso]] livery]]

In the earliest years of the regular, or ''1-75'' series – well before the series actually numbered 75 models – Lesney was marketed/distributed by Moko (itself named after its founder, '''Mo'''ses '''Ko'''hnstam). Boxes in that era mentioned this, with the text "A Moko Lesney" appearing on each.  Lesney gained its independence from Moko in 1959<ref>{{cite web |last1=Houghton |first1=John |title=Moko Lesney History |url=http://www.mokolesneymatchbox.com/Articles/moko-lesney-history.html |website=Moko Lesney Matchbox |access-date=18 October 2019 |ref=1}}</ref> by buying out Moko's share in the joint enterprise, leading to a period of growth, both in sales and in size. Early models did not feature windows or interiors, were made entirely of metal, and were often about 2" (5&nbsp;cm) in length.  By 1968, Matchbox was the biggest-selling brand of small die-cast model cars worldwide. By this time, the average model in their collection featured plastic windows, interiors, tyres (often with separate disc wheels), and occasional accessories; spring suspensions; opening parts; and was about 3" (7&nbsp;cm) long. Some even featured steering, including the pressure-based AutoSteer system debuting in 1969.  The line was very diverse, including lorries, buses, tractors, motorcycles, and trailers as well as standard passenger cars.

[[File:Matchbox Mercer Raceabout.jpg|thumb|left|Models of Yesteryear no. 7: Mercer Raceabout]]
The three dominant brands in the world at the time, all British-made ([[Dinky Toy|Dinky]], Matchbox and [[Mettoy-Corgi|Corgi]]), were very successful.  Each had its own market niche and its own strong reputation, while innovations and advances by one were adopted by the others within a matter of a few years. Each also expanded to some extent into the others' territory, though this never seemed to seriously affect the sales of any brand's core series.

As part of Lesney's expansion activities, four further die-cast model ranges were introduced during the 1950s and 60s. The ''Models of Yesteryear'', introduced in 1956, were renditions of classic vehicles from the steam and early automotive eras. These were often about 3½–4" in length. ''Accessories Packs'' were also introduced in 1956 and included petrol pumps, garages, and the like. ''Major Packs'', which were larger-scale models, often of construction vehicles, were added in 1957. The ''King Size'' series of larger-scale trucks and tractors was added in 1960 and was diversified from 1967 onwards to include passenger car models in a scale similar to that used by Corgi and Dinky. Major Packs had been absorbed into the King Size range by 1968.

===Competition and crisis===
The main focus at Matchbox continued to be their smaller cars.  Other brands, including [[Husky (toy company)|Husky]]/[[Corgi Junior]], Budgie, and Cigar Box, attempted to compete with Matchbox, but none were particularly successful until American toy giant [[Mattel]] introduced the revolutionary low-friction "racing" wheels on its [[Hot Wheels]] line of cars.  These models, although less true to scale and often featuring fantasy vehicles, were attractive, painted in bright metallic colours and fitted with racing-style "mag" wheels and slick tyres, and were marketed aggressively and with numerous accessory products, such as race track sets and the like. The Hot Wheels line often featured models that were decidedly American. In 1969, a second competitor based in the US, [[Johnny Lightning]], entered the market, and the bottom effectively fell out of Lesney's US sales. At the same time, the other major market (the UK) was also under attack by competitors.<ref name=Dana2004 />

Lesney's response to this was relatively quick – but not quick enough to avoid major financial worries – by creating the ''Superfast'' line.<ref name=Dana2004 /> This was effectively a transformation of the 1969 line to include low-friction wheels (at first narrow, since the company needed time to retool the series to accommodate wide tyres), often accompanied with new colours.  The result was, at first, a strange but interesting line of fast-wheeling cars, trucks, and trailers, basically complete in 1970.  Racing track sets and the like were also released to allow children to race their cars.  Starting in 1970 and particularly in 1971, new models appeared with wider tyres, and older models (including trucks still in the line) were retooled to fit slicks. The ''King Size'' range was similarly updated, including a division into ''Super Kings'' (mostly trucks, but also with mag wheels) and ''Speed Kings'' (cars).  A short-lived series of rechargeable electric cars, called ''Scorpions'', was released as well, to compete with similar products from Hot Wheels (Sizzlers) and Corgi (ElectroRockets).

By the mid-1970s, Matchbox was again a force on the world market, having completed the transition and having even updated its line to include some fantasy vehicles.  The ''1-75'' series was also amended to include the Rola-Matics (featuring mechanical parts that moved when the vehicle was moved) and Streakers, the latter an attempt to compete with Hot Wheels' newest innovation, tampo-printing on the vehicle itself.

===Expansion in the Superfast era===
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In an attempt to reap more benefits from the regained popularity of the Matchbox brand, a last period of great expansion started with the introduction of multiple new lines, including the ''Sky Busters'' range of aircraft (including current and historical private, commercial, and military planes), ''Battle Kings'' military models, ''Sea Kings'' naval models, ''Adventure 2000'' science fiction models, and the ''Two Packs'' series, which revisited the traditional Matchbox idea of a model and an associated trailer.

{{multiple image
|total_width = 300
|perrow = 2
|image1 = Matchbox by Lesney no 75 Ferrari berlinetta.jpg
|image2 = Skoda Matchbox.jpg
|image3 = Matchbox toys Snow-Trac Model.jpg
|image4 = Matchbox No. 72 1972 Hovercraft SRN6.jpg
|image5 = Matchbox Weasel 73.jpg
|image6 = Snowplough Matchbox with box.jpg
|footer = Some models from the 1:125 series, fltr: Ferrari Berlinetta, Skoda 130 LR, Snow-Trac, SRN6 Hovercraft, Weasel and Scammell Snow Plough 
}}
Unfortunately, early marketing concepts of metallic-painted tanks and bright-coloured ships were not consistent with market demands, and the models, many of which were quite well made for the money, were generally not successful. Second editions of the ''Battle Kings'' and ''Sky Busters'' series were painted in more realistic colours and were well-received but, by this time, general economic factors were seriously affecting the ability of the company to make a profit on toys manufactured in England.

Of these series, only the ''Sky Busters'' and, to some extent, the ''Two Packs'' survived over time.  The ''Convoy'' series of articulated truck-trailers (mostly American) was an offshoot of the ''Two Packs'' line and continues under various guises to this day.

A rather simple development in this period―as much philosophical in nature as product-related―initiated a revolutionary change in the marketplace.  The Matchbox brand had become the most widely collected of all die-cast toy lines (see below, "Matchbox collectors"). In the 1970s, Lesney began to seek contact with collectors, sending representatives to collectors' meets, providing information to the various collectors' clubs, and informally surveying collectors' interests. This resulted at first in the creation of several models for collectors, such as a ''Yesteryear'' model, the black Y{{nbh}}1 [[Ford Model T]].

The success of this decision led the company to place models of commercial vehicles in the ''Yesteryear'' line (two vans at first, a [[Talbot (automobile)|Talbot]] and another Model T) which were tampo-printed with period advertising for brand-name items such as [[Lipton]]'s Tea, [[Coca-Cola]], or [[:fr:Suze|Suze]]. These models were the first commercial vehicles in the series since the 1950s. The concept was quickly expanded to include limited editions of models made for specific countries ([[Arnott's Group|Arnott's Biscuits]] [Australia], [[Sunlight (cleaning product)|Sunlight Seife]] [Germany]) or at the specific request of companies such as [[Nestlé]]'s Milk, Taystee Bread, and [[Harrods]] department store. This aspect of the business―so-called "promotionals"―had existed since the 1960s, but had established itself firmly in the company's culture in the 1970s with numerous models, particularly of a ''1-75'' model, the no. 17 London bus.

It immediately became evident that special, low-volume models of this nature were highly desirable from both the sponsor and the collectors'  perspective, as well as being profitable for Matchbox. The market expanded rapidly, leading to increased licensing as well as the development of models no longer aimed at all at the children's toy market, but rather at the higher-margin "premium" segment.

===Economic difficulties, bankruptcy and the post-Lesney era===
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Due more to the economic climate in the United Kingdom at the time than to the lack of success of the Matchbox brand, even though all of the core ranges continued to sell strongly, the company was in difficult financial straits by the end of the 1970s. Matchbox suffered in the same way as its British competitors. Following in the footsteps of [[Meccano Ltd|Meccano]] (Dinky), and just a year before [[Mettoy-Corgi|Mettoy]] (Corgi), Lesney became [[bankrupt]] in June 1982, and went into [[receivership]]. The "Matchbox" brand name, some tooling, moulds and other assets were then sold to Universal Toys and David Yeh.<ref name=Dana2004 /> Some of the Matchbox tooling became property of Jack Odell, who continued to market Matchbox ''Yesteryear''-like products under the Lledo (Odell's last name in reverse) brand name, but essentially Lesney and Matchbox had been sold to Yeh and his group. Yeh reorganized Lesney and renamed the group "Matchbox International Ltd.", with Yeh as Chairman and Jack Forcelledo as President. Yeh took the group public on the NYSE in 1986, with a successful [[Initial public offering|IPO]].

Although the company was no longer British-owned, limited production continued in England until the mid-1980s, re-using many of the old Lesney castings, but most production and tooling was moved to [[Macau]].  It was during this period that Matchbox acquired the rights to the venerated [[Dinky Toy|Dinky]] brand, perhaps the "mother of all toy car collectibles", and united two of the most important names in die-cast under one roof. New models were created (sometimes dies were also bought from competing companies), and the ''Dinky Collection'' was born. ''Dinky'' models tended to be of more recent classics (particularly the 1950s), while ''Yesteryears'' tended to concentrate on older vintages. It was also during the Universal era that the "Matchbox Collectibles" concept was developed (see below, "Matchbox Collectibles").

[[File:Matchboxfordsupervanii.JPG|thumb|A Matchbox [[Ford Transit]] [[Ford Supervan|Supervan II]], made in 1987–88]]
Because of high labour costs, and the lack of enough skilled workers in [[Hong Kong]] and Macau, Universal decided to outsource its die casting to mainland [[China]]. In April 1984, the first Hong Kong-Shanghai joint venture toy company, called Shanghai Universal Toys Co., Ltd. (usually abbreviated as SUTC/上海环球玩具有限公司), was established in [[Minhang District|Minhang]], [[Shanghai]]. Yeh was the Hong Kong party, while the Shanghai Toys Import & Export Company, the Shanghai Shang Shi Investment Company (the Shanghai Government owned investment vehicle), the [[Bank of China]], and Aijian Holdings, were the Chinese shareholders. The CJV contract was signed off with 20-year period of validity.

1985 saw the first batch of Matchbox toys which had "China" cast on the base. Dies were imported to Shanghai from Macau until the early 1990s, when Macau finally ceased producing Matchbox toys and moved its production to the [[Philippines]], [[Taiwan]], and [[Thailand]]. No dies were designed by SUTC, which confined itself to decal painting, assembling and packing. Accompanying its metal casting, SUTC also had a plastic kits and components factory, called Shanghai Universal Plastic Toys Company (usually abbreviated as SUPT/上海环球塑胶玩具有限公司). The Motor City series, Matchbox PK series, and many plastic components, were produced there between the late 1980s and mid 1990s.  Meanwhile, Universal also outsourced its die casting capabilities in Southern China. The Yongtai Toys Company (永泰玩具有限公司) produced Matchbox toys under licence from Universal, but without fixed assets investment.

===Purchase by Mattel and present day===
{{refimprove|section|date=October 2022}}
[[File:Matchbox Cars.jpg|thumb|left|Various 2020–2021 Matchbox 1-100 series models, (left to right: 2020 [[Honda e]], 2018 [[LEVC TX]], 2019 [[Subaru Forester]], 2019 ''Big Banana Car'')]]

By 1992, Universal was also seeking a buyer. In May 1992, it sold the brand to [[Tyco Toys]], the toy division of which was bought out in turn by [[Mattel]] in 1997, uniting Matchbox with its longtime rival [[Hot Wheels]] under the same corporate banner.<ref name=Dana2004 /> Under Mattel, the name "Matchbox International Ltd." was terminated.

The buyout by Mattel was greeted with considerable trepidation by the Matchbox collectors' community. The rivalry between the Hot Wheels and Matchbox brands was not only a battle fought by the companies; collectors of each of the brands felt strongly about the qualities of their brand of choice. For the typical Matchbox collector, Hot Wheels were inferior in scaling and model choice, making them less desirable. There were fears that Mattel would either impose a Hot Wheels-style philosophy on the Matchbox line, or actually fold the Matchbox line into the Hot Wheels series. Early concerns of this nature by collectors were countered by assurances from Mattel that Matchbox would continue to develop its own product line independently from Hot Wheels, and that it was intended that Matchbox represent more realistic and traditional vehicles, while fantasy ones would be placed firmly in Hot Wheels territory. To demonstrate the latter commitment, some very realistic Hot Wheels [[Caterpillar Inc.|Caterpillar]] models were re-branded to Matchbox.

In 2002, to celebrate its 50th anniversary, [[Matchbox Sky Busters|''Sky Busters'']] made a comeback, but with [[Continental Airlines]] as the only major airline to sponsor the product. In 2003, Matchbox came out with a line of special-edition cars.
[[File:1971 Nissan Skyline 2000 GTX - Matchbox - Flickr - dave 7.jpg|thumb|right|A modern-day Matchbox [[Nissan Skyline]], still in package]]

Breaking with its commitment of the 1990s, Mattel revamped the Matchbox line almost completely in 2003, introducing ''Ultra Heroes'', a series of fantasy vehicles, as part of a "Hero City" theme.  Matchbox collectors were appalled, and the market didn't respond. The toys proved to be unpopular, and the line was soon discontinued. Next year, Matchbox, with a new team in charge based in [[El Segundo, California]], started a return to the company's roots by selling realistic, well-detailed models, most of which were based on real [[prototype]]s, although mostly of American cars, or brands well known on the American market. The reappearance of the pre-2001 Matchbox logo, albeit without its classic quotation marks, signalled the return to the original philosophy.

To signal the seriousness of the venture, and its commitment to the brand, Mattel introduced a new, second ''1-75'' series, parallel to the standard range, celebrating the "35th Anniversary of Superfast". Models were packaged in model-specific blister packs containing not only the model, but also individual, traditional-style "retro" boxes, harking back to the Superfast boxes from about 1970. All castings were of realistic vehicles, and some 1969 castings were re-activated for inclusion in the range. The series was strictly limited in production volume, sold at a premium price, and was a great success. Further Superfast series were released in 2005 and 2006, and continued again in 2019 and 2020. The ''Superfast'' series was later discontinued for 2021 and was replaced by the similar ''Matchbox Collector'' line, which are collector-focused vehicles in 1950s-style retro packing. These vehicles have features which are not present on standard cars, such as opening parts and two-piece wheels with rubber tires, and increased detailing and decorations on the cars.

Also in 2005, certain ''Yesteryear'' castings, which had been released during the Tyco/early Mattel era as part of the "Muscle Car" series of Matchbox Collectibles, were re-released in 1971-style retro packaging and retro wheels as ''Super Kings''—considered by many to be a strange name choice, since models of that nature had been called ''Speed Kings'' in the 1970s.

Following the "Hero City" fiasco (the name being dropped in late 2005 in favor of "MBX Metal"), Mattel showed interest in reviving the Matchbox brand. However, since Matchbox Collectibles Inc. was shut down, Mattel's interests have always been concentrated on very few series of the Matchbox legacy: ''1-75'', ''Sky Busters'', ''Convoys'', and to some extent the ''Two Packs'' concept, although now sold under a different name, ''Hitch 'n Haul''. Although small numbers of ''Super Kings'' and ''Yesteryears'' were released at times, no new castings were created.  ''Battle Kings'' reappeared on the market in 2006, not as King Size models, but rather as a name of military-oriented ''Two Pack''-style sets of regular-size models.  The ''Dinky'' name has effectively been reduced to a few "re-branded" Matchbox ''1-75'' cars on the international market (normal models with "Dinky" tampo-printed onto the baseplate). No further investment in dies or tooling was made. It appeared that the classic brand, once saved by Matchbox, would be allowed by Mattel to languish or die once again.

In 2019, Matchbox launched the ''Moving Parts'' line, which are vehicles that incorporate opening features such as bonnets and doors. Some vehicles in the series harken back to older Lesney castings, such as the [[Volkswagen Type 3]] and [[Pontiac Grand Prix]]. These vehicles usually retail for twice the amount of a standard Matchbox car.

===Green strategy===
On Thursday, April 15, 2021 Matchbox announced that they will make a 1:64 scale [[Tesla Roadster (second generation)|Tesla Roadster]] in 2022, made out of 99% recycled materials (62.1% recycled zinc, 1.0% stainless steel and 36.9% recycled plastic) and classified as a [[carbon neutral]] product. This move was made as part of a plan for the brand to become more environmentally sustainable, and Matchbox pledged to make all of their cars and packaging out of 100% recycled materials by the year 2030. The first Matchbox cars to feature recycled packaging will be the ''Power Grabs'' assortment. In addition, Matchbox launched an [[Electric vehicle|EV]]-themed pack with a [[Nissan Leaf]], [[Toyota Prius]], [[BMW i3]], [[BMW i8]], and an [[Navistar International#eStar electric van|International eStar]], and also announced that EV [[charging stations]] will be featured in two playsets, to encourage environmental consciousness among children.<ref>{{cite web|url=https://www.businessinsider.com/tesla-roadster-matchbox-toy-car-2022-2021-4|last=Levin|first=Tim|title=Matchbox will sell an eco-friendly Tesla Roadster toy, and you'll probably be able to buy one before the real thing|date=April 15, 2021|work=Business Insider|access-date=15 July 2021}}</ref>''<ref>{{cite web|url=https://www.motoringresearch.com/car-news/matchbox-toy-cars-recycled/|last=Puddicombe|first=Daniel|title=Matchbox cars to be 100% recycled – starting with new Tesla Roadster|date=April 15, 2021|work=Motoring Research|access-date=15 July 2021}}</ref>''

== Product lines == 

===Model numbering:  The "1-75" (or "75") series===
Lesney gradually increased the number of models in its standard Matchbox Series range from three in 1953 to 75 in 1960.<ref name=mbxforum>[https://www.mbxforum.com/ME-Catalog/jnmMCDB31SYear.php MB75 Yearly Standard Range of Regular Models, www.mbxforum.com] Retrieved on 21 November 2017</ref> The "1-75" range would then remain at 75 models for almost 40 years. When a new model was released, an existing model was discontinued, its number being re-allocated. This meant that dealer display stands only had to accommodate 75 models. New owners [[Mattel]] expanded the regular US market Matchbox series to 100 models for 1999<ref name=mbxforum/> but changed it back to 75 models for 2001.<ref name=mbxforum/> The US range was again increased from 75 to 100 models for 2008,<ref name=mbxforum/> and then further expanded to 120 models for 2012 and then to 125 in 2016.<ref name=mbxforum/> These changes were not applied in all markets.<ref name=mbxforum/>

The actual numbering of the ''1-75'' series number ''on'' the individual models (starting in the mid-'50s, numbers were cast onto the baseplates) was discontinued in the Universal era.  This was in part due to the new concept of offering country-specific lines of models for many of the key markets, which led to the same castings being used under different numbers in different markets.  In recent years (Mattel), a sequential casting no. (e.g. MB687) – unrelated to any ''1-75'' number used in any market – is cast onto each baseplate.  The relevant ''1-75'' series number is printed on the blister pack or box.

(Other Matchbox ranges also had identifying numbers cast on their bases, many of which were reallocated as older models were retired and new ones introduced.  The numbering conventions are listed in the Series Overview section below.  However, with the exception of the ''Yesteryear'' line, which was held to 16 models for well over a decade [before being expanded greatly], there was no other case of a strict series size limitation by Lesney.)

====Scales of models====

Matchbox cars are primarily made in two sizes:
* The smaller models ("regular size"; ''1-75'' and related series) are often classified as 1:64 scale (though they range from smaller than 1:100 to much larger than 1:64) and measure about 2.5-3&nbsp;inches, or 6.5-7.5 centimetres, in length.
* Matchbox has also manufactured models in approx. 1:43 scale (sometimes called "King Size"), later labelling them ''Speed Kings'' or ''Super Kings'' (or, later—particularly in the Matchbox Collectibles lines [cf. below]—''Models of Yesteryear'' or ''Dinky''), which measure about 3.5-4&nbsp;inches, or 9-10 centimetres, in length. This was basically the same scale as [[Corgi cars|Corgi]] or [[Dinky Toys|Dinky]].  Matchbox's designers favoured this larger size because it permitted more detail.  The 1:43 models are still made, but are primarily marketed as collectibles rather than as toys. While the actual '''car''' models in these series tend to be around the 1:43 scale, other vehicle types (trucks, construction and farm vehicles, hovercraft, tanks, etc.) vary greatly, in the same manner as do the regular size models.
=== Scale model kits ===
Matchbox set up its own plastic kit division in the [[United Kingdom|UK]] around 1972/73. Concentrating on 1:72 scale military aircraft and 1:76 military vehicles, it competed with the then-dominant [[Airfix]] company. The Matchbox kits had a distinctive appearance, the parts in each kit were produced in two or three colours compared to the single colour plastic of Airfix. The boxes were also more colourful and included clear windows so the contents could be seen. In addition, unlike Airfix's military vehicle kits, the Matchbox military vehicle kits all came with a small diorama base.

At the end of the decade Matchbox bought the [[Aluminum Model Toys|AMT Corporation]], an American plastic model kit manufacturer.  AMT's line of 1:25 scale cars and trucks was continued.

The Matchbox kits were well made, with modern tooling and techniques, but critics felt that the kits were too coarsely detailed<ref>Clive Hall, Scale Models (Hobby Magazine) December 1973</ref> in comparison with other models on the market, and too "toy-like". Yet they were still just as complex and time consuming to construct as any other kit, which limited their appeal to more casual model builders. The company was unable to fully satisfy either the casual or serious model building market, and was one of the first companies to abandon model kits when the hobby started its decline,{{when|date=January 2014}} selling AMT to the [[Ertl Company]] and shutting down its own kit division less than twenty years after starting it.

Original Matchbox model kits are highly collectable.

[[File:Heinkel he-70 (2998231809).jpg|thumb|Heinkel He 70 in 1:72]]
=== Kit ranges ===
* 1:72, 1:48, 1:32 scale aircraft
* 1:32, 1:76 scale military vehicles
* 1:76 scale soldiers
* 1:700 scale ships
* 1:32 scale cars
* 1:12 scale motorcycles

In addition it produced the well-known 1:72 {{sclass2|Flower|corvette|1}}.

=== Current status ===
The Matchbox model kit moulds were acquired in the early 1990s by [[Revell]] Germany,{{citation needed|date=January 2014}} which continues to sporadically re-issue the old Matchbox kits, now under the Revell label. Recently,{{when|date=January 2014}} a number of the most desirable Matchbox kits have made re-appearances, to the delight of modelers: In 1:72 scale, The [[Handley Page Victor]], the [[Supermarine Walrus]], [[Handley Page Halifax]] and [[PB4Y Privateer]], and in 1:48 scale the A1-E four-seat [[Douglas A-1 Skyraider|Skyraider]]. Many modellers{{who|date=January 2014}} are also looking forward to a re-release of the Mk II/Mk VI [[Hawker Tempest]], the [[English Electric Canberra]], [[McDonnell F-4 Phantom II|RR Spey Phantom]].

Revell has confirmed that it will be re-releasing the much sought after 1:32 scale Spitfire Mk. 22 with Griffon, and the 1:32 scale [[de Havilland Venom]].{{citation needed|date=January 2014}}

Multi-coloured kits were only produced until 1990.{{cn|date=December 2024}}

===Other products and series===
Numerous additional product lines have been produced and/or sold by Matchbox over the years, particularly in the Lesney era. Collectors catalogues were published in various languages by the company each year starting in 1957, continuing well into the 1980s. Collectors cases were designed for children to carry/store their ''1-75'' vehicles.  From 1957 until the 1970s, a range of garages/service stations was offered in either Esso or BP logos (under the series no. MG-1).

There were also jigsaw puzzles of photographs depicting Matchbox vehicles in realistic-looking situations, race track sets (Superfast track was yellow, as opposed to Hot Wheels' orange, and of a slightly wider gauge), a particularly clever plastic snap-together wall-display system, roadways, and even a slot-car system for standard (non-powered) car models, the Matchbox Motorways.

At several points, in an attempt to move into Mattel and [[Hasbro]] territory, Matchbox produced dolls, first a line of pirate dolls<ref name=furies01>{{cite web | title = Introducing the Fighting Furies action figures | date = December 2019 | url = https://matchbox-fighting-furies.tumblr.com/post/189904906663/introducing-the-fighting-furies-action-figures | access-date = 25 March 2020}}</ref> for younger school-age boys, and later baby dolls for pre-school girls. Numerous other non-die-cast items have been marketed, as well as a number of shorter-lived die-cast series (Historic Inn Signs, [[Disney]] cars, [[Thunderbirds (TV series)|"Thunderbirds"]] models, etc.).

==== Die cast aeroplanes ====
As mentioned above, Matchbox also tried its hand in the die cast aeroplanes area, under the name [[Matchbox Sky Busters|''Sky Busters'']].  The models were not only produced for children; ''Sky Busters'' produced plane models for such airlines as [[Aeroméxico]], [[Air France]], [[British Airways]], [[Iberia Airlines|Iberia]], [[Lufthansa]] and [[Saudi Arabian Airlines]]. However, they were and are designed more for the inexpensive toy market.  Promotional models sold by the airlines themselves more often tend to be models of higher quality, exactness, and price.

==== Matchbox Motorways ====
In the late 1960s, the [[Arnold (models)|Arnold]] Minimobil system (Germany) was marketed as the Matchbox Motorway (UK).  These consisted of easily assembled hard plastic track, designed to look like concrete roads, rather than the soft plastic of Hotwheels and Superfast track. The system worked by means of trackside electric motors driving continuous spring loops which would run in channels. Small plastic pins could be attached to the underside of Matchbox vehicles which would pass through the slot in the track and engage with the spring, allowing the vehicles to be pulled along. There were three main sets: M1, M2 and M3.

Set M1 consisted of a simple oval of track. Small huts, on each side of the main straight track section, contained the individual motors which powered each lane, allowing the vehicles in adjacent lanes vehicles to be raced, although all vehicles in the same lane would travel at the same speed. As the drive spring for the outer slot would be longer than that of the inner slot, the springs were stored in colour-coded bags in the box.

Set M2 consisted of a simple figure-of-eight track, with both drive springs being of the same length. the springs were driven in a similar method to those in the M1 set.

Set M3, known as 'Switch-A-Track', instead of separate motors, had a single motor hidden in a dummy roundhouse in the centre of a roundabout. Whereas set M2 had a simple figure-of-eight layout, set M3 had a track layout consisting of two extended loops, connected by means of the central roundabout. Each of the 4 exits from the roundabout had a rocker switch which, through a mechanical linkage, moved small turnouts which would allow the vehicles to change path.

In addition, there was a set E2, an extension pack which could be added to set M2, which allowed for a greater variety of track layouts.

==== Slot cars ====
{{main|Powertrack}}
[[File:F1 McLaren powertrack car.JPG|thumb|F1 McLaren ''Powertrack'' slot car]]
In the late '70s, Matchbox also produced [[slot cars]] called "[[Powertrack]]" or Speedtrack, which featured working headlights. (Some Powertrack models had parallel issues in the "normal" Matchbox ''1-75'' line.) Other slot car sets from Matchbox included a lane changer (which allowed cars to switch lanes) and a Race and Chase set which featured a police car and chased car which could jump and u-turn.

==== Scale soldiers ====
Also in the late 1970s, Matchbox produced a small range of 1:32 and 1:76 [[Second World War]] [[toy soldiers]] in direct competition to [[Airfix]]. These sets included British, German and American [[infantry]], the [[British 8th Army]] and the German [[Afrika Korps]] and British [[Commandos]]. Though Matchbox's sets featured fewer figures than comparable Airfix sets (15 vs. 29 in 1:32), they included weapons that Airfix did not model (flame-throwers, heavy machine guns), and Montgomery and Rommel figures in the Desert War sets. The figures were popular for their high-quality molding and their different extra weapons and poses as compared to the more common Airfix sets.

==== Action figures ====
During the 1970s Matchbox created its own lines of action figures including ''Matchbox Fighting Furies''—pirate and cowboy figures with separate costumes—in 1974<ref name=furies02>{{cite web | title = The end of the Matchbox Fighting Furies with full chronology | date = December 2019 | url = https://matchbox-fighting-furies.tumblr.com/post/189906863748/the-end-of-the-matchbox-fighting-furies-with | access-date = 25 March 2020}}</ref> and ''Mobile Action Command'', plastic figures with accessories and rescue-themed vehicles. From the 1980s onwards its action figure lines tied in with television and animations such as ''[[Ring Raiders]]'', ''[[Robotech]]'', ''[[Voltron]]'', ''Parasites'', ''[[Monster in My Pocket]]'' and ''[[Pee-Wee's Playhouse]]''. They ceased developing most of such lines when Matchbox was absorbed into Tyco; some of the ''Robotech'' toys were later re-released by [[Playmates Toys]] under the ''[[Exosquad]]'' line.

==== Video games ====
In the 1990s and early 2000s, Matchbox also published several video games that tied into the Matchbox line of model vehicles. These games featured construction and emergency services (fire, police, ambulance, rescue),<ref name=licensees>{{cite web | title = Matchbox licensees | url = http://www.mobygames.com/game-group/matchbox-licensees | publisher = MobyGames | access-date = 7 October 2012}}</ref> with game play involving vehicle-appropriate action sequences (for example, intercepting a robbery with a squad car in ''[[Motor City Patrol]]'').<ref>{{cite web | title = Motor City Patrol | url = http://www.mobygames.com/game/nes/motor-city-patrol | publisher = MobyGames | access-date = 7 October 2012}}</ref> These games were developed by other companies for a variety of platforms, including [[Game Boy]] handheld gamers, the [[Nintendo Entertainment System|NES]] video gaming system, and [[Personal computer|PC]].<ref name=licensees/>

There were plans to release more Matchbox games on the NES system; however, they only released ''Motor City Patrol''. Matchbox games not released to North America included "Sir Eric the Bold" (which never got past prototype stage), "Matchbox Racers" and "Noah's Ark", only the latter being eventually released in Europe by [[Konami]]. However, due to Nintendo's strict policies against any forms of religion in their games, it is likely that they would have faced internal controversy.

====An overview of the principal die-cast series====
* ''1-75'' (also called the regular series, Superfast series, 75 series); numbered 1-75
* ''Accessories''; numbered A-#
* ''Models of Yesteryear''; numbered Y-#, later YY-#
* ''Major Packs''; numbered M-#
* ''King Size'' (later ''Super Kings'' and ''Speed Kings''); numbered K-#
* ''Scorpions'' (non-metal, rechargeable battery powered cars)
* [[Matchbox Sky Busters|''Sky Busters'']]; numbered SB-#
* ''Two Packs'' (later also called the ''900'' series or ''Hitch 'n Haul'' ); numbered TP-#
* ''Battle Kings''; numbered K-# (K-101 – K-118)
* ''Matchbox Military''; numbered MM-# (MM-1 & MM-2)
* ''Sea Kings''; numbered K-# (K-301 – K-310; nos. K-311 – K-313 were pre-productions)
* ''Adventure 2000''; numbered K-# (K-2001 – K-2006)
* ''Convoy''; numbered CY-#
* ''Dinky'' (Matchbox bought the brand in the late 1980s); DY-#
* ''Real Working Rigs''; number RW-# (introduced in 2009)

In addition to these, a series of Gift Sets (numbered G-#) was sold by Lesney, each comprising models from the die-cast ranges (sometimes from different ranges within a single set).  The sets were updated/changed regularly for various reasons, but mainly to ensure that the models contained therein were current.  Set numbers were often reallocated in the same fashion as for "normal" series.  Some sets included model variations officially released only in the sets (generally, these were variant colours), while others contained additional, non-die-cast items not available without the set.

==Model collectibility and value==
{{multiple issues|{{unreferenced section|date=October 2015}}{{original research|section|date=October 2015}} }}
Not unlike other "classical" collectible items such as stamps, coins, or real cars, the value and collectibility of model cars such as Matchbox is driven primarily by three factors:
:* Rarity (incl. variations),
:* Condition, and
:* Popularity of the model
with one additional important factor,
:* Packaging

===Rarity and variations===

The rarity of a model can refer either to the model in general, or to a variation thereof.

Some models are produced in very limited quantities. Prior to the evolution of "purpose-made" collectibles (cf. "Matchbox Collectibles", below) – i.e. models made in intentionally limited quantities to allow a high initial sales price and/or force the value to remain high on the collectors market – rarity was based on the simple criterion that the production numbers of a model were low. This was not generally due to any specific intent by the manufacturer.  For example, this could occur if the mold (die) broke, or if the model proved to be unpopular and was replaced very quickly, creating a situation in which "normal" numbers of the model never reached the market.

[[Image:Matchbox3versions.jpg|thumb|right|350 px|3 versions of the same mid-1960s Matchbox Snow Trac toy, all designated#35, yet each a variation: While the model pictured in the middle has the words "Snow-Trac" <u>cast</u> into the sides, the first has plain-cast sides and "Snow-Trac" <u>decals</u>; the third version has plain sides and no brand badging]]
Variations are changes in production models. The most common three types are changes in the materials used, in the dies, or in the colour scheme.  For instance, early Matchbox models were entirely made of metal, including the tyres/wheels. However, within the first few years of production, Lesney switched to plastic wheels.  These were silver at first; later, grey wheels were fitted, followed finally by black wheels. Thus it was entirely possible that models introduced in the '50s could be fitted with four different wheel types during the span of their inclusion in the series – or even more, since there were further variations (e.g. knobby or smooth) besides the colour or material. Depending on the particular model, a given wheel type might be much rarer than the others.

Moulds or dies are changed at times. This is commonly due to weaknesses in the final die-cast product, or to difficulties in production caused by the die. Often, the changes are very minor, even minute, and may occur in places that are not clearly visible at first glance. Especially in cases where e.g. a weakness was detected early in the production run, the numbers of early versions reaching the market are often quite low.

Colour changes – now commonplace, a planned marketing tool – were rarer earlier, with most models being produced over the span of their inclusion in the series in just one or two major colour schemes.  However, not only the colour of the model's body must be regarded, but rather the <u>entire</u> model— including baseplate, interior, windows – and thus changes in different components can lead to a factorial increase in variation possibilities.

Age also plays an important part in making a model rare.  A model produced in standard quantities in the 1950s will likely be much rarer today than one produced in similar quantities the 1980s.

===Condition===

The better the condition of the model, the higher its value.  Model conditions are usually expressed in a simple, somewhat subjective manner, in categories such as:  mint, excellent, very good, good, fair, poor.  Simply put, a "mint" model, i.e. one in factory-fresh condition, is worth far more than a sandbox-quality model with chipped paint, rusty axles, and broken parts.  However, to be valuable, the condition must be original; repainting or repairing a model reduces its value greatly, even if the final result can be impressive.

===Packaging===
The presence or lack of packaging affects the value of a model.  A "mint boxed" model can in some cases be worth 50-100% more than the mint model without the box, depending on the age of the model, the condition of the box, and even the variations of the box.

As box designs were changed regularly, some boxes or even model/box combinations were produced in lower quantities, and thus became quite difficult to find.  As an example, the first seven ''1-75'' models were packaged in "A Moko Lesney" boxes (cf. above, "History", Moko) on which the word "Moko" was written in script.  Today, these boxes are extremely valuable.  Later '50s boxes – including the 2nd editions of those for model numbers 1 to 7 – had "Moko" in the same capital letters as the words surrounding it.

Even in the era of blister packs, the role of packaging has not really diminished.  However, as the "box" concept is tremendously important for the brand Matchbox, the presence of a box usually affects the value of a model significantly more than does a blister pack.  The exception to this is blister packs from the box era, particularly those in which the box was also included.

===Popularity===
The popularity of the model affects its value both directly and indirectly.  For example, if two models were produced in similar quantities in the '50s, one an interesting sports car, the other a rather dull military vehicle, then the former probably disappeared from store shelves much faster.  Its value, then in non-monetary terms, was higher.

Though the former model may therefore be found relatively ubiquitously in British or American households, often it was either played with (i.e. the condition is poor) or it has a particular "treasure"-like sentimental value (often the case with, for example, horse-drawn models), so that the model will be kept "forever", even by those who do not collect.  Thus it becomes harder to find in good condition on the collectors market, while the less popular model can still be found mint-boxed in large quantities.  And as it is likely that the sports car's initial popularity remains
unbroken, its value is now also driven upward by this fact as well.

===Cataloguing===
Since the advent of organized Matchbox collectors' clubs (see below, "Matchbox collectors"), models and their variations have been coded and catalogued, and values have been roughly established.  The major collectors' organizations (NAMC, AIM, Matchbox USA, MICA, MBXForum etc.) as well as individual authors have published numerous works describing the various Matchbox ranges including the models and their variations.  Whereas the best of these were formerly available mainly through the clubs themselves, it is now possible to buy books on Matchbox from various publishing houses.  These are available not only in English, but in several other languages (particularly German) as well.

As there have been multiple reference catalogues over the years, there is no complete consensus on the coding of a model.  However, a standard code might read as such:  Y-15 A 6.  This would mean the 6th variation of the first ("A") release of model no. Y-15.

Many books now include a price guide, but there is no real consensus on the actual monetary value of a model.  The numbers in any of the publications give relative information, but not more.  It remains a collectors market, and, accordingly, prices fluctuate greatly.

==Regional issues and promotionals==

===Regional issues===
[[File:Matchbox Bulgarian model.jpg|thumb|Bulgarian Matchbox model of a Lincoln Continental Mk. V]]
By the 1960s, it was clear to Lesney that sales in certain already profitable markets might be increased by providing the markets with models "of their own".  Since the regular series was primarily aimed at the UK and the US, models for the Commonwealth and North America could easily be integrated into it.  But early on, Germany established itself as a major market for Matchbox models, not however one large enough to warrant numerous castings of German cars in the line. Certainly, the major internationally known German brands ([[Volkswagen]] and [[Mercedes-Benz|Mercedes]], as well as [[Magirus|Magirus-Deutz]]) were represented in the range, but in order to cater to that market using the dies at hand, it was decided to develop a model ''version'' just for Germany.  The model chosen was the #25 Bedford Tanker, which, for the German market, was changed from its usual yellow-and-white colours and [[BP]] livery to a blue and white model with [[Aral AG|Aral]] decals. This first regional issue was followed by a second, when the Bedford was retired from the series and replaced, effectively, by the #32 Leyland Tanker. This model, too, was produced in a blue and white Aral version for Germany.

This proved to be a successful strategy, which was then expanded in the late 1970s and the 1980s. At first, it was again Germany for which models were produced, as many as 6 at a time (Polizei cars were developed, trucks offered with German logos, etc.), some even in specially constructed boxes.  Later, the idea was expanded to larger models (''Yesteryears'' such as the previously mentioned Y{{nbh}}12 Ford Model T Van, or numerous ''Super Kings'' models), and to other countries (Australia, Denmark, etc.), even including regional issues for the UK or the US.

For a short period in the 1970s to 1980s, Lesney also produced or licensed Matchbox production in other countries. Having started by developing several model variants in England specifically for the Japanese market, they later produced four Superfast models in Japan, based on Japanese prototypes. Dies and tooling were later also licensed to groups in Hungary and Bulgaria ([[Mikro'67]]), in an attempt to gain a foothold in the Communist bloc countries. Although only standard models were produced there, there were numerous colour variations, some of which are very rare today.

Beginning in the Matchbox International era, it was decided that the line should be regionalised more generally, which led to multiple versions of the ''1-75'' series being available; depending on where in the world the customer was, almost the entire range might be different from in the rest of the world.  Although this philosophy is still followed today to some extent, it has been largely scaled back. Usually, there are ranges for the US and the rest of the world, with some "local" mini-series still being offered in certain countries (e.g. an annual 12-car release in Germany called "Stars of Cars", or a similar set of models in the UK called "Best of British").
{{clear}}

===Promotionals===
Almost from the beginning of the Matchbox series, commerce recognized the possibilities offered by providing a model of a "relevant" vehicle to their customers as a method of advertising.  In the mid-1950s, for example, it was not rare for dairy companies to provide the Matchbox #7 Horse-Drawn Milk Float to customers as a token of appreciation for their business.

The first issue to be purposely made for a particular customer is the now famous "Beales Bealesons" #46 Guy "Pickfords" Removal Van. The promotional issue, made for a shop in southern England, differed drastically in colours, decals and box from the standard model (in Pickfords livery).  Besides fulfilling its original purpose, it also became highly sought after by collectors.

A few further models were made in the late 1960s or early 1970s, amongst them several bus models and the famous "NAMC" promotional version of the #32 Leyland Tanker (the first model made exclusively for collectors; see below, "Matchbox collectors"). However, the major shift in the number and value of promotionals began with the use of London Bus models in the 1970s, particularly the Superfast #17 Londoner Bus. With this model, what had been a trickle turned into a flood, as it was used by countless companies as advertising material for their business customers. The success of this concept—and its value to the Matchbox brand—was huge, leading to a rapid expansion of the idea, both in the numbers of models used (and the introduction of models offering good "advertising space", such as the #38 Ford Model A Van, into the series), and, again, in the size of the models (''Yesteryears'', and often ''Super Kings'' as well).

Eventually, almost any model could be and indeed was used for promotional purposes. Some companies only allow extremely limited numbers of their models to be made (e.g. the K-16 Quaker State model), while others have them produced in large quantities to serve as on-pack offers, for example, or even put them on general but limited release, such as the set of models commemorating the 100th Anniversary of the [[Ford Motor Company]]. As one of the most difficult aspects of collecting, promotionals' values can skyrocket within months of their being issued. Today, promotionals remain an important part of Matchbox's business.

As mentioned above (cf. "History", expansion in the Superfast era), the popularity of both regional issues and promotionals were recognized by the company and played a role in the development of models designed not specifically as toys, but with the collector in mind. The realisation of the market potential of catering to collectors led to a major shift in the entire die-cast industry, as other brands followed while Matchbox continued to refine the idea into what later became Matchbox Collectables (q.v.).

==Matchbox Collectibles==
Starting in the Universal era{{clarify|date=December 2024}} and continuing until after Mattel purchased the brand, a growing awareness of the adult collector led to multiple series being produced specifically for that market. The idea was not new; in the 1960s, Lesney had first realized the potential for adult buyers of its products and had marketed gold and silver-plated versions of its ''Yesteryear'' series mounted on pen stands, ashtrays, and similar items. Also (as mentioned above, cf. "History"), in the 1970s and particularly the 1980s, contact by the company to collectors and sponsors led to the release of a small number of highly collectible models designed for a limited, but more profitable market base. Most often, these models were ''Yesteryears'', though the ''1-75'' series was also used for this purpose.

Matchbox introduced the "Matchbox Collectibles" name to designate purpose-made collectible items.  Initially, the Matchbox Collectibles range revolved mainly around ''1-75'' or ''Convoy'' models, usually produced with a high level of tampo or mask-spray detailing and with rubber tyres and "chrome" wheels.  The models were manufactured in limited quantities and sold at better-stocked retail stores as "Premiere Collectibles", "World Class", "First Editions", "Barrett-Jackson", etc., for a premium price. This concept of making intentionally collectible versions of toy cars was widely copied by the competition, including [[Hot Wheels]] and [[Johnny Lightning]]. Later, the ''Models of Yesteryear'', ''Dinky'' and ''Convoy'' series were used as a basis for creating themed collectable "mini-series" of models, while the ''Super Kings'' range often yielded large-scale truck "specials", all of which were generally offered only by mail order. At that time, Matchbox Collectibles Inc. essentially became a semi-independent sub-unit of Matchbox International Ltd. The idea was quite successful, leading to the creation of many new, high-quality castings over a relatively short time span.  Tie-ins with major brands ([[Texaco]], [[Campbell Soup Company|Campbell's Soup]], [[Coca-Cola]], [[The Hershey Company|Hershey's Chocolate]], [[Jack Daniel's]], etc.) increased the attractiveness of the range. However, to finance the new castings, prices continually increased, while castings were re-used for multiple purposes, sometimes rather far from realistic.

Although the main scales tended to hover around 1:43 (1:50 or 1:100 for truck models), eventually there were even 1:24 automobiles.  Airplanes and tanks (in appropriate scales) made their returns as well. However, the timing of these latter series was almost as poor as in the 1970s, as about 3 years after Mattel bought the Matchbox brand, development of the Collectibles range was effectively halted, and Matchbox Collectibles Inc. was mothballed. Some models continue to be marketed via major retailers such as [[Target Corporation|Target]] in the US.

== Film adaptation ==
A [[Matchbox (upcoming film)|live-action film adaptation]] produced by [[Mattel Films]] was announced in January 2022.<ref>{{Cite web |last=Donnelly |first=Matt |date=2022-01-28 |title=Barbie and Beyond: How Mattel Studios Executive Robbie Brenner Brings Beloved Toys to Screen |url=https://variety.com/2022/film/news/mattel-films-robbie-brenner-barbie-he-man-1235166459/ |access-date=2022-05-24 |website=Variety |language=en-US}}</ref> Later that year, [[Skydance Media]] joined in making the film with Mattel Films.<ref>{{cite web|author=Anthony D'Alessandro |url=https://deadline.com/2022/07/matchbox-car-movie-mattel-skydance-1235072270/ |title=Matchbox Cars Movie In The Works From Skydance & Mattel |publisher=[[Deadline Hollywood]] |date=2022-07-19 |access-date=2022-08-26}}</ref> On May 7, 2024, Mattel and Skydance hired [[Sam Hargrave]] to direct.<ref>{{cite web|date=May 7, 2024|title='Matchbox' Movie From Mattel Films And Skydance Lands 'Extraction's Sam Hargrave As Director|url=https://deadline.com/2024/05/matchbox-movie-mattel-films-skydance-extraction-sam-hargrave-director-1235906150/|access-date=September 17, 2024|website=Deadline}}</ref> On September 17, 2024, it was announced that [[John Cena]] has been cast as the lead and the film is set to be released on [[Apple TV+]].<ref>{{cite web|date=September 17, 2024|title=John Cena To Star In 'Matchbox' Movie From Sam Hargrave, Skydance, Mattel Films And Apple|url=https://deadline.com/2024/09/john-cena-matchbox-movie-sam-hargrave-apple-original-films-1236091721/|access-date=September 17, 2024|website=Deadline}}</ref> In November, [[Jessica Biel]] was attached to star in the film.<ref>{{Cite web |last=Kroll |first=Justin |date=2024-11-21 |title=Jessica Biel In Talks To Co-Star Opposite John Cena In 'Matchbox' Movie From Apple, Skydance And Mattel |url=https://deadline.com/2024/11/jessica-biel-john-cena-matchbox-movie-1236184490/ |access-date=2024-12-09 |website=Deadline |language=en-US}}</ref> In the following month, [[Sam Richardson (actor)|Sam Richardson]], [[Arturo Castro (Guatemalan actor)|Arturo Castro]], [[Teyonah Parris]] and [[Danai Gurira]] were added to the cast.<ref>{{Cite web |last=Grobar |first=Matt |date=2024-12-04 |title=Sam Richardson Latest To Join Apple's Live-Action 'Matchbox' Movie |url=https://deadline.com/2024/12/matchbox-sam-richardson-latest-join-apple-movie-1236194344/ |access-date=2024-12-09 |website=Deadline |language=en-US}}</ref><ref>{{Cite web |title=Arturo Castro Joins Apple's Live-Action 'Matchbox' |url=https://skydance.com/news/arturo-castro-joins-apples-live-action-matchbox/ |access-date=2024-12-09 |website=Skydance Media |language=en-US}}</ref><ref>{{Cite web |last=Kit |first=Borys |date=2024-12-06 |title=Teyonah Parris Joins John Cena's 'Matchbox' Movie (Exclusive) |url=https://www.hollywoodreporter.com/movies/movie-news/teyonah-parris-joins-john-cena-matchbox-movie-1236079824/ |access-date=2024-12-09 |website=The Hollywood Reporter |language=en-US}}</ref><ref>{{Cite web |last=Kit |first=Borys |date=2025-01-31 |title=Danai Gurira Joins John Cena in ‘Matchbox’ Movie (Exclusive)|url=https://www.hollywoodreporter.com/movies/movie-news/danai-gurira-joins-john-cena-in-matchbox-movie-1236123234/|access-date=2025-02-04 |website=The Hollywood Reporter |language=en-US}}</ref>

==Matchbox collectors==
[[File:Matchbox toy cars.jpg|thumb|Matchbox toy cars]]
As with any other item dealing with transport, sport or similar themes, it did not take long before Matchbox models became collectable items, with rabid followings, collectors' meets, etc.  The Fred Bronner Corp., American importer of Lesney toys, took a first step towards organising this movement to a small extent by creating the "Matchbox Collectors Club", which produced a polished, quarterly, 4 to 6 page newsletter for a small membership fee, starting in the late 1960s.  The MCC was primarily aimed at younger collectors.

In the 1970s, adult collectors began to form semi-official clubs to discuss collecting at a higher level of sophistication. Variations were discussed and catalogued, swap meets organized, and new journals or bulletins began to appear, written by and for the serious collector. Not unlike stamps or coins, prices for older and/or more collectable models began to spiral upwards in a trend that continues. Collecting is, however, not limited to the models themselves. Anything related to Matchbox ― catalogues, dealer display cases, promotional literature, etc. ― is also collected. In the US, two competing clubs were both established in Massachusetts (NAMC, the National Association of Matchbox Collectors, run by Bob Brennan, and AIM, the American-International Matchbox club, run by Harold Colpitts). These clubs were the central force of Matchbox collecting in US during the 1970s and 1980s (though both have since ceased to exist), and from them, further spin-offs were formed, including UK Matchbox (run by Ray Bush), MICA (Matchbox International Collectors Association) and Matchbox USA (run by Charlie Mack), the latter of which are still in operation. Charlies Mack, as well as others, have also published books for collectors showing models, their variations and giving value/price guidance. The Route 66 Die cast collectors gathering of friends is also in existence, and happens annually in July and is located in Albuquerque, New Mexico. This is the only existing die cast show to feature the Matchbox Team making an appearance, and having exclusive models made just for the advent.{{cn|date=December 2024}}

Dinky collecting is centred around the UK and France, Corgi collecting in the UK, and Hot Wheels collecting in North America. Only Matchbox collecting is popular in the UK, Commonwealth countries and in North America.

Like many high value collectable items Matchbox models are now prone to faking. Rare variations can be quite easily made up using genuine parts, and then sold as a "rare" variation.

==Sky Busters series==
{{anchor|Matchbox Sky Busters}}
'''Matchbox Sky Busters''' is a range of [[die-cast toy|die-cast]] [[model aircraft]] produced under the Matchbox brand, initially by [[Lesney Products]] and later by [[Mattel]].

The earlier Sky Busters were produced in 1973 from [[London]], England. During the 1970s, Skybusters competed against [[Dyna-Flytes]], produced by [[San Diego]]–based [[Zee Toys]] and the [[Ertl Company]] distributed-Hong Kong manufactured [[Lintoy]].

Skybusters combined military and commercial aircraft models at their earlier stage. The [[United States Air Force]], [[Air France]], [[FedEx Express|Federal Express]], [[Lufthansa]] and [[QX Express]] were among the first brands to advertise with Skybusters. Some of the first Skybusters released were [[Learjet]], [[Airbus A300]], [[Boeing 747]] and [[A-7 Corsair II|Corsair AD7]] airplanes.

In 1976, the Skybusters line returned, at a time when the [[die cast]] airplanes market was largely dominated by Dyna-Flytes. The brand kept coming on and off the market until the 2000s, when Mattel decided to release the models each year. Currently no airlines are under contract with Matchbox to produce Skybusters models. The most recent ones are [[American Airlines]], [[United Parcel Service|UPS]], [[British Airways]], [[Alaska Airlines]], [[Lufthansa]] and [[DHL Aviation|DHL]]. ([[Delta Air Lines]] and [[United Airlines]] did not have a contract with Matchbox since the takeover of [[Northwest Airlines]] and [[Continental Airlines]], respectively), but jetliners are released under fictional airline names, such as Matchbox Airlines (also called MBX Airways).

In 2012, Matchbox Skybusters released a replica of The Bat, an aircraft from the film ''[[The Dark Knight Rises]]''.

In 2024, Matchbox announced a partnership with [[SpaceX]] to produce models of that company's aircraft.<ref>{{cite web | url=https://www.space.com/spacex-starship-dragon-mattel-matchbox-sky-busters | title=SpaceX's Starship is now a Matchbox Sky Busters die-cast toy | website=[[Space.com]] | date=20 November 2023 }}</ref>

During 2025, Matchbox returned to featuring real airline brands on their Skybusters series, with the release of an American Airlines A320 as well as a UPS Airlines Boeing 747-400.

==See also==
* [[Lesney Products]] (for the history of Matchbox's parent company)
* [[Powertrack]] (for extensive details of Matchbox slot car racing)
* ''[[Ring Raiders]]''

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{Official website}}
* [https://web.archive.org/web/20130410234950/http://cobratoys.com.au/mbcat/ Matchbox Catalogue] on Cobra Toys website (archived)

{{Scale model brands}}
{{Mattel}}
{{Authority control}}

[[Category:Die-cast toys]]
[[Category:Products introduced in 1953]]
[[Category:Mattel]]
[[Category:Toy brands]]
[[Category:Toy cars and trucks]]
[[Category:1950s toys]]
[[Category:Toy soldier manufacturing companies]]
[[Category:Slot car manufacturers]]
[[Category:British brands]]
[[Category:Model aircraft]]
[[Category:Model manufacturers of the United Kingdom]]