Editing Maxibon

{{Short description|Brand of ice cream sandwich made by Froneri}}
{{Infobox brand|currentowner=[[Froneri]]|image=Maxibon outside.png|name=Maxibon|country=[[Italy]]|markets=Worldwide|previousowners=[[Nestlé]]|logo=Maxibon logo.png}}

'''Maxibon''' is a brand of [[ice cream sandwich]] made by [[Froneri]], and also previously owned by the [[Switzerland|Swiss]] company [[Nestlé]]. It consists of a block of frozen dairy dessert containing small [[chocolate]] chips with one end covered in chocolate, and the other sandwiched between two biscuits.

==History==
The Maxibon is an ice cream sandwich produced for the first time in [[Italy]] by Motta (Italgel) in 1989 and then brought to international markets by [[Nestlé]] starting from 1993 when Nestlé acquired Italgel.
Since 2016, the brand has been owned by [[Froneri]], a joint venture between the English [[R&R Ice Cream]] and Nestlé itself.<ref>{{cite web |title=Niente crisi: il secondo boom industriale del gelato |url=https://www.linkiesta.it/2013/08/niente-crisi-il-secondo-boom-industriale-del-gelato/ |website=www.linkiesta.it |date=17 August 2013 |publisher=Linkiesta.it S.r.l. |access-date=26 June 2021}}</ref>

The Maxibon bar is available in [[Europe]], [[Canada]], [[Australia]], [[Chile]], [[Egypt]] and [[New Zealand]] and can be purchased from 'Maxibon Zone' stands in European cities, such as Madrid. There are three available variations of Maxibon in Europe including vanilla, white chocolate and original flavour. There are also specials released from time to time, with unique flavors as well.

In 2022, Nestlé discontinued Maxibon in the UK.<ref>{{Cite web |title=NestleUKI/status/|url=https://twitter.com/NestleUKI/status/1493039970830987264 |access-date=2023-08-13 |website=Twitter |language=en}}</ref>

==Varieties==
There have been at least ten known varieties of Maxibon:<ref>[http://www.peters.com.au/brands/maxibon/ Maxibon | Peters Ice Cream]</ref>

* '''Classic''': (also called '''Vanilla''') Made of vanilla ice cream with chocolate chips, with a half biscuit, half chocolate shell, together with hazelnuts and crumbs of biscuit.
* '''Honeycomb''': A variant of the traditional Maxibon with honeycomb flavoured ice cream in place of vanilla.
* '''Caramel Rough Nut''': the same shape as the original Maxibon, but with caramel ice cream instead of vanilla, and ripples of caramel sauce through the half of the ice cream that is encased in biscuit
* '''Monster Cookie''': Cookies and cream flavoured ice cream with chocolate cookie bits, with half encased in the classic chocolate with crunchy cookie pieces and the other half sandwiched between two biscuits.
* '''Waffle''': Vanilla ice cream with caramelised sugar pieces jammed between two honey-covered waffle biscuits on one side and dipped in caramel white choc with hazelnuts and cookie crumb on the other side.<ref>{{Cite web |last=Jackson |first=Deborah |date=2022-07-14 |title=Maxibon unveils its biggest innovation to date |url=https://www.c-store.com.au/maxibon-unveils-its-biggest-innovation-to-date/ |access-date=2023-05-30 |website=Convenience & Impulse Retailing |language=en-US}}</ref>
* '''Peanut Butter and Jam''': [[Peanut butter]] flavoured ice cream throughout with jam ripples in the biscuit section.
* '''Iced Coffee''': [[Iced coffee]] flavoured ice cream with chocolate chips, with half encased in the classic chocolate and the other half sandwiched between two biscuits. Also sold as '''Maxi-Dare''', made with [[Dare Iced Coffee]].<ref>{{Cite web |date=2020-04-03 |title=A creamy, coffee crossover - Food & Drink Business |url=https://www.foodanddrinkbusiness.com.au/new-in-store/a-creamy-coffee-crossover |access-date=2023-05-30 |website=www.foodanddrinkbusiness.com.au |language=en}}</ref>
* '''Cereal''': With cereal and covered in white chocolate
* '''Mint''': (also called That's Mint). Mint flavoured ice cream with chocolate chips between two traditional chocolate flavoured biscuits.

===Previous variants===

* '''Cookie''': Circular, with ice cream, chocolate chips and caramel sauce sandwiched between two chocolate chip 'cookies'.
* '''Snack''': A half sized version of the original Maxibon, weighing 56g instead of the standard 102g.
* '''Risk''': Regular size and shape however the flavour of ice cream, either vanilla, honeycomb or mint, was not known until the package was opened.
* '''Krispy Kreme''': A collaboration with Krispy Kreme donuts with a flavour based on their original glazed doughnut. Available in Australia for a limited time.<ref>{{Cite web |last=Moore |first=Ali |date=2018-07-31 |title=Grab your wallet, Krispy Kreme and Maxibon now have delicious cross-over treats. |url=https://www.mamamia.com.au/maxibon-krispy-kreme-collaboration/ |access-date=2023-05-30 |website=Mamamia |language=en-AU}}</ref>
* '''Pickle Rick Mint''': Mint-flavoured ice cream with mint choc-chip ice cream, a limited-edition collaboration with the ''[[Rick and Morty]]'' cartoon in 2021.<ref>{{Cite web |last=Wadelton |first=Brett |date=2021-05-18 |title=New Maxibon flavour is a blast from the past |url=https://7news.com.au/lifestyle/food/new-limited-edition-maxibon-flavour-teams-up-with-rick-and-morty-c-2876212 |access-date=2023-05-30 |website=7NEWS |language=en}}</ref>

==In popular culture==
The Australian adventure game show ''[[Who Dares Wins (Australian game show)|Who Dares Wins]]'', featured a segment called the "Maxibon Challenge". Usually involving Whitney who roams around in a mall finding strangers where if a contestant can manage to eat a Maxibon ice cream sandwich within 30 seconds. Then either he or she would be awarded AU$50.00 and be dubbed as a "Whitney Warrior" (an award named after its host [[Mike Whitney]]).
The Maxibon featured in Pauline Hanson's YouTube cartoon series "Please Explain", Episode "Airbus Albo", where a parody of Australian Prime Minister [[Anthony Albanese]] exclaims that "Maxibons are two for $55!" (an exaggerated example of inflation).

== References ==
<references/>

{{Nestlé}}

[[Category:Ice cream brands]]
[[Category:Nestlé brands]]
[[Category:Sandwich cookies]]
[[Category:Ice cream sandwiches]]
[[Category:Chocolate-covered foods]]