Editing Nabisco

{{Short description|American snack company}}
{{Redirect|Uneeda}}
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{{Infobox company
| name = Nabisco
| former_names = {{plainlist|
* National Biscuit Company (1898–1971)
* Nabisco (1971–1985)
* [[RJR Nabisco]] (1985–1999)
}}
| logo = Nabisco logo.svg
| logo_size = 150
| type = [[Subsidiary]]
| industry = [[food industry|Food]]
| predecessor = {{unbulleted list|
* New York Biscuit Company
* Kennedy Biscuit Company
* Pearson & Sons Bakery
* Josiah Bent Bakery
* American Biscuit and Manufacturing Company
* Richmond Steam Bakery
}}
| foundation = {{Start date and age|1898|6|19}}<br />[[Chicago, Illinois]]<ref>{{cite web| url=http://www.encyclopedia.chicagohistory.org/pages/2786.html| title=National Biscuit Co| website=Encyclopedia of Chicago}}</ref>
| founders = {{plainlist|
* [[William Henry Moore (judge)|William H. Moore]]
* [[Adolphus W. Green|Adolphus Green]]
* John G. Zeller
}}
| location_city = [[East Hanover Township, New Jersey|East Hanover Township]], [[New Jersey]]
| location_country = United States
| products = [[Cookie]]s, [[Cracker (food)|cracker]]s, [[candy]], [[chocolate]]
| parent = {{plainlist|
* [[Kraft Foods Inc.]]<br />(2000–2012)
* [[Mondelēz International]]<br />(2012–present)
}}
| brands = {{Hlist|
* [[Belvita]]
* [[Better Cheddars]]
* [[Cheese Nips]]
* [[Chips Ahoy!]] 
* [[Fig Newtons]]
* [[In A Biskit]]
* [[Lorna Doone (cookie)|Lorna Doone]]
* [[Nilla]]
* [[Oreo]]
* [[Premium Plus|Premium]]
* [[Rice Thins]]
* [[Ritz Crackers]]
* [[Shredded Wheat]]
* [[Teddy Grahams]]
* [[Triscuit]]
* [[Wheat Thins]]
* [[Zu Zu Ginger Snaps]]
}}
| homepage = {{URL|https://www.snackworks.com/|snackworks.com}}{{efn|Former nabisco.com website (redirect)}}
}}
'''Nabisco''' ({{IPAc-en|n|ə|ˈ|b|ᵻ|s|k|oʊ|audio=LL-Q1860 (eng)-Flame, not lame-Nabisco.wav}}, abbreviated from the earlier name '''National Biscuit Company''') is an American manufacturer of cookies and snacks headquartered in [[East Hanover, New Jersey]]. The company is a subsidiary of [[Illinois]]-based [[Mondelēz International]].<ref name="As Nabisco Ships 600 Jobs out of Chicago to Mexico, Maybe It's Time to Give up Oreos">{{cite web| last=Katz| first=Marilyn|title=As Nabisco Ships 600 Jobs out of Chicago to Mexico, Maybe It's Time to Give up Oreos| url=http://www.huffingtonpost.com/marilyn-katz/as-nabisco-ships-600-jobs_b_7935582.html| website=[[HuffPost]]| access-date=November 11, 2015| date=August 5, 2015}}</ref>

Nabisco's {{convert|1800000|sqft|m2|adj=on}} plant in [[Chicago]] is the largest bakery in the world, employing more than 1,200 workers and producing around {{convert|320|e6lb|e6kg|abbr=off}} of snack foods annually.<ref name=Moving>{{cite web| last=Bruno| first=Audrey| title=Nabisco Has Begun Moving Its Factories to Mexico| url=http://www.delish.com/food-news/a43504/nabisco-factories-mexico/| website=delish| access-date=November 11, 2015| date=August 14, 2015}}</ref> Its products include [[Chips Ahoy!]], [[Belvita]], [[Oreo]] cookies, [[Ritz Crackers]], [[Teddy Grahams]], [[Triscuit]] crackers, [[Fig Newtons]], and [[Wheat Thins]] for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America.

All Nabisco cookie or cracker products are branded '''Christie''' in Canada, after Canadian baker [[William Mellis Christie]]. Christie's flagship bakery in Toronto was demolished after Mondelēz shut it down in 2013.<ref>{{cite web |first=Peter |last=Kenter |title=Goodbye to Mr. Christie's flagship bakery |url=https://canada.constructconnect.com/dcn/news/projects/2017/11/goodbye-mr-christies-flagship-bakery |website=Daily Commercial News |access-date=July 12, 2023 |date=November 24, 2017}}</ref> Nabisco opened corporate offices as the National Biscuit Company in the [[Home Insurance Building]] in the [[Chicago Loop]] in 1898, the world's first skyscraper.<ref>{{cite web| url=http://www.cityofchicago.org/city/webportal/portalContentItemAction.do?BV_SessionID=@@@@0718013314.1219871182@@@@&BV_EngineID=cccdadeemlgemelcefecelldffhdfhm.0&contentOID=536906377&contenTypeName=COC_EDITORIAL&topChannelName=Dept&blockName=Planning+And+Development%2FBaked+Goods%2FI+Want+To&context=dept&channelId=0&programId=0&entityName=Planning+And+Development&deptMainCategoryOID=-536884767| title=City of Chicago| publisher=City of Chicago| access-date=March 26, 2015}}{{failed verification|date=November 2024}}</ref>

== History ==
{{multiple image
| align             = left
| total_width       = 350
| image1            = William_Henry_Moore.jpg
| image2            = Adolphus Williamson Green.png
| image3            = Johngottlieb zeller.jpg
| footer            = L-R: William Moore, Adolphus W. Green, and John G. Zeller, founders of the National Biscuit Company in 1898
}}
[[File:Industries of War - Bread - MANUFACTURING PROCESSES OF HARD BREAD AT THE NATIONAL BISCUIT CO. Plant, NEW YORK. Preparing in the dough for baking - NARA - 31486125 (cropped).jpg|thumb|left|Manufacturing process of hard bread at the National Biscuit Co. plant in New York]]
Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called [[pilot bread]] for consumption on long sea voyages. In 1889, [[William Henry Moore (judge)|William H. Moore]] acquired Pearson & Sons Bakery, Josiah Bent Bakery, and six other bakeries to start the New York Biscuit Company. Chicago lawyer [[Adolphus W. Green|Adolphus Green]] (1843–1917)<ref>{{cite journal| title=Green, Adolphus Williamson| journal=The National Cyclopaedia of American Biography| year=1916| pages=291–292| url=https://books.google.com/books?id=B_ApAQAAMAAJ&pg=PA291}}</ref><ref>{{cite web| title=Uneeda Read This| last=Weinberg| first=Carl| date=January 2010| website=The Organization of American Historians Magazine of History| url=http://magazine.oah.org/issues/241/weinberg.html| url-status=dead| archive-url=https://web.archive.org/web/20150823095010/http://magazine.oah.org/issues/241/weinberg.html| archive-date=August 23, 2015}}</ref> started the American Biscuit and Manufacturing Company in 1890 after acquiring 40 different bakeries. Then Moore, Green, and John Gottlieb Zeller (1849–1939, founder of Richmond Steam Bakery) all merged in 1898 to form the "National Biscuit Company", and Green was named president. Zeller was president of National Biscuit Company from 1923 to 1931.<ref>"John Gottlieb Zeller" biography on The Ericssons blogsite{{full citation needed|date=November 2024}}</ref>

[[File:Alexandra_Hotel,_Boston,_MA,_1899.jpg|thumb|170px|National Biscuit Company and Quincy Biscuit wagon advertising "[[Uneeda Biscuit]]" in [[Boston, Massachusetts]] in 1899]]
Nabisco celebrated its golden anniversary in 1948, and ''Nabisco'' had become the corporate name by 1971. In 1981, Nabisco merged with [[Standard Brands]] to form "Nabisco Brands", which merged with [[R. J. Reynolds Tobacco Company]] in 1985 to form [[RJR Nabisco]]. Kraft General Foods acquired the Nabisco cold cereals from RJR Nabisco in 1993, and the cereal brands are now owned by [[Post Holdings]]. In 1999, Nabisco acquired [[Farley's & Sathers Candy Company|Favorite Brands International]]. In 2000, [[Philip Morris Companies Inc.]] acquired Nabisco and merged it with [[Kraft Foods]] in one of the largest mergers in the food industry. In 2011, Kraft Foods announced that it was splitting into a grocery company and a snack food company. Nabisco became part of the snack-food business, which took the name [[Mondelēz International]].<ref>{{cite press release |url=http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1593014 |title=Kraft Foods Announces Intent to Create Two Independent, Publically [sic] Traded Companies |publisher=Kraft Foods |via=[[PR Newswire]]| date=August 4, 2011 |access-date=November 1, 2024 |archive-url=https://web.archive.org/web/20151017145022/http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1593014 |archive-date=October 17, 2015 |url-status=dead}}</ref>

The first use of the name Nabisco was in a cracker brand produced by National Biscuit Company in 1901.<ref name="History of Nabisco">{{cite web| last=Bellis| first=Mary| title=History of Nabisco| url=http://inventors.about.com/od/foodrelatedinventions/a/Nabisco.htm| website=About Money| access-date=November 1, 2024}}</ref> The firm later introduced [[Fig Newtons]], Nabisco Wafers, Anola Wafers, Barnum's [[Animal cracker|Animal Crackers]] (1902), Cameos (1910), [[Lorna Doone (cookie)|Lorna Doones]] (1912), [[Oreo]]s (1912),<ref name="NewJerseycyclopedia">{{cite book| last1=Laurie| first1=Maxine N.| last2= Mappen| first2=Marc| title=Encyclopedia of New Jersey| access-date=November 1, 2024| url=https://books.google.com/books?id=_r9Ni6_u0JEC&q=nabisco| publisher=Rutgers University Press| date=March 24, 2004| page=555| isbn=978-0-8135-3325-4}}</ref> and Famous Chocolate Wafers (1924, which would be discontinued in 2023).<ref name="choco wafer dc" />

In 1924, the National Biscuit Company introduced a snack in a sealed packet called the Peanut Sandwich Packet. They soon added the Sorbetto Sandwich Packet. These allowed salesmen to sell to [[Soda shop|soda fountain]]s, road stands, [[milk bar]]s, [[lunch room]]s, and news stands. Sales increased, and the company started to use the name NAB in 1928. The term Nabs today is used to generically mean any type of snack crackers, most commonly in the southern US.<ref>{{cite book|last1=Duffin-Ward| first1=Maureen| last2=Hallgren| first2=Gary| title=Suddenly Southern: A Yankee's Guide to Living in Dixie| date=June 15, 2010| url=https://books.google.com/books?id=UXNQlnKEIy8C&q=Suddenly+Southern:+A+Yankee%27s+Guide+to+Living+in+Dixie|  publisher=Simon & Schuster| location=New York| isbn=978-0-7432-5495-3| page=44}}</ref>

As of July 16, 2021, parent company Mondelēz International made the decision to close the [[Fair Lawn, New Jersey|Fair Lawn]] plant after 63 years forcing the majority of the 600 employees to move on and/or retire, accept jobs with other businesses or transfer within the company.<ref name=closing>{{cite news| title=Nabisco plant to close today after 63 years in NJ town| date=July 16, 2021| url= https://www.nj.com/bergen/2021/07/nabisco-plant-to-close-today-after-63-years-in-nj-town.html| newspaper=[[The Star-Ledger]]| location=Newark| access-date=November 1, 2024}}</ref>

In August 2021, over 1,000 workers at several bakeries and distribution centers throughout the United States, organized under the [[Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union]], [[2021 Nabisco strike|went on strike]] over disagreements regarding a new labor contract with Nabisco.{{citation needed|date=April 2024}}

==Mergers and acquisitions==

===Acquisitions===
[[File:National Biscuit Company Building (Nabisco) -- Houston.jpg|thumb|170px|The National Biscuit Company Building, [[Houston, Texas]]. Nabisco occupied the building until the late 1940s or early 50s when it became a wholesale furniture place named Purse & Co.]]
The National Biscuit Company acquired the Shredded Wheat Company, maker of [[Triscuit]] and [[Shredded Wheat]] [[cereal]], and Christie, Brown & Company of [[Toronto]] in 1928, but all of the Nabisco cookie and cracker products in Canada still use the name Christie. It also acquired F.H. Bennett Company, maker of [[Milk-Bone]] dog biscuits, in 1931.<ref name=Ghosh486/>

In 1971, Nabisco bought J. B. Williams Co., a privately owned pharmaceuticals manufacturer.<ref>{{cite news |date=1971-07-10 |title=Nabsico-Williams |url=https://www.newspapers.com/image/128223688/ |url-access=subscription |newspaper=[[The Des Moines Register]] |via=[[Newspapers.com]] |volume=125 |issue=15 |page=11}}</ref> Williams continued to operate as a separate [[subsidiary]].<ref>{{cite news |date=1972-01-07 |title=Nabisco, Williams to Associate |url=https://www.newspapers.com/image/22361154/ |url-access=subscription |newspaper=The Daily Mail |location=Hagerstown, MD |via=Newspapers.com |volume=144 |issue=5 |page=8}}</ref> Nabisco sold Williams to [[Beecham Group]] in 1982<ref>{{cite news |date=1982-09-14 |title=Nabisco selling Williams subsidiary |url=https://www.newspapers.com/image/303025837/ |url-access=subscription |newspaper=[[The Miami News]] |via=Newspapers.com |page=10A}}</ref> after nearly a decade of slumping sales.<ref>{{cite news |last=Moskowitz |first=Mlton |date=1982-07-06 |title=Dissolving A Poor Team: Nabisco Looks To Sell |url=https://www.newspapers.com/image/562298286/ |url-access=subscription |newspaper=[[LNP Media Group|Lancaster New Era]] |via=Newspapers.com |volume=105 |issue=32989 |page=30}}</ref>

In 1981, Nabisco merged with [[Standard Brands]], maker of [[Planters]] Nuts, [[Baby Ruth]] and [[Butterfinger]] candy bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, amongst others. The company was then renamed Nabisco Brands, Inc.<ref name=Ghosh486>{{cite book| url=https://books.google.com/books?id=CdGjEAAAQBAJ&dq=%22standard+brands%22+Nabisco+merger&pg=PA486| title=Mergers And Acquisitions, Second Edition: Strategy, Valuation And Integration|last=Ray| first=Kamal Ghosh| isbn=978-9-3918-1856-2| year=2022| page=486| publisher=PHI Learning Pvt.}}</ref> At that time, it also acquired the [[Life Savers]] brand from the [[Bristol-Myers Squibb|E.R. Squibb Company]], makers of [[Bubble Yum]] & Care-free gum. Commercials were revised as a result of the merger by January 1983.

===R. J. Reynolds merger===
{{main|RJR Nabisco}}
In 1985, Nabisco was bought by [[R. J. Reynolds Tobacco Company|R.J. Reynolds]], forming "RJR Nabisco". After three years of mixed results, the company became one of the hotspots in the 1980s [[leveraged buyout]] mania. The company was in auction with two bidders: [[F. Ross Johnson]], the company's president and CEO, and [[Kohlberg Kravis Roberts]], a private equity partnership.

The company was sold to KKR in what was then the biggest leveraged buyout in history, described in the book ''[[Barbarians at the Gate: The Fall of RJR Nabisco]]'', and a subsequent [[Barbarians at the Gate (film)|film]].

===Subsequent acquisitions and divestitures===
In 1989, RJR Nabisco Inc. sold its [[Chun King]] foods division to [[Yeo Hiap Seng|Yeo Hiap Seng Limited]] and Fullerton Holdings Pte. Ltd for $52&nbsp;million to reduce its debt from its $24.5&nbsp;billion buyout by Kohlberg Kravis Roberts & Co.<ref name=ChunKing>{{cite web|last=Key|first=Janet|title=Rjr Sending Chun King To Orient|url=https://www.chicagotribune.com/1989/06/22/rjr-sending-chun-king-to-orient/|publisher=Chicago Tribune|access-date=November 11, 2015|date=June 22, 1989}}</ref>
 
In December 1989, RJR Nabisco sold its Del Monte canned fruits and vegetables business in South America to [[Polly Peck|Polly Peck International PLC]].<ref name="History of Del Monte Foods Company">{{cite web| title=History of Del Monte Foods Company| url=http://www.wikinvest.com/stock/Del_Monte_Foods_Company_%28DLM%29/History_Del_Monte_Foods| website=Wikiinvest| access-date=November 11, 2015| date=June 25, 2008| archive-date=October 19, 2015| archive-url=https://web.archive.org/web/20151019231348/http://www.wikinvest.com/stock/Del_Monte_Foods_Company_(DLM)/History_Del_Monte_Foods| url-status=dead}}</ref> One year later, in 1990 RJR Nabisco sold Curtiss Candy, which owned the Baby Ruth and Butterfinger brands, to [[Nestlé]].<ref name=Smith>{{cite book| last=Smith| first=Andrew F.| title=Fast Food and Junk Food: An Encyclopedia of What We Love to Eat| publisher=Greenwood|location=Santa Barbara, California| isbn=978-0-313-39393-8| page=34| url=https://books.google.com/books?id=Wq3tvL_uIHcC&q=nabisco+curtiss+candy+nestle&pg=PA34| date=December 2, 2011}}</ref> RJR also sold LU, Belin and other European biscuit brands to [[Danone|Groupe Danone]], only reunited in 2007 after Nabisco's present parent, [[Kraft Foods]], bought Danone's biscuit operations for €5.3 billion.<ref name=WSJ>{{cite news| last1=Branch| first1=Shelly| last2=Barrett| first2=Amy| title=Philip Morris's Kraft Unit, Danone Both May Be Good Fits for Nabisco|url=https://www.wsj.com/articles/SB958435281642715629| newspaper=[[The Wall Street Journal]]| access-date=November 11, 2015| date=May 16, 2000| url-access=subscription}}</ref>

In 1994, RJR sold its breakfast cereal business (primarily the Shredded Wheat franchise) to [[Kraft Foods Inc.]] and the international licenses to [[General Mills]], which later became part of the [[Cereal Partners Worldwide]] joint venture with Nestlé.<ref name=Company-Profile>{{cite web| title=Kraft Foods Inc. – Company Profile, Information, Business Description, History, Background Information on Kraft Foods Inc| url=http://www.referenceforbusiness.com/history2/50/Kraft-Foods-Inc.html| website=Reference for Business| access-date=November 11, 2015}}</ref>

Also in 1994, RJR acquired [[Rose Knox]]'s Knox gelatin and integrated the [[Shredded wheat]] franchise into the [[Post Consumer Brands|Post Foods]] portfolio.<ref name=KnoxGelatin>{{cite news| last=Pollack| first=Judann| title=Nabisco Used Knox Gelatin to Jummp Into Nutraceuticals|url=http://adage.com/article/news/nabisco-knox-gelatin-jump-nutraceuticals/73199/| magazine=[[Ad Age|Advertising Age]]| access-date=November 11, 2015| date=March 24, 1997}}</ref> Post continues to sell the product today.

In 1995, Nestlé agreed to buy the Ortega Mexican foods business from Nabisco Inc.<ref name="Nestle to buy Ortega from Nabisco">{{cite news| title=Nestle to buy Ortega from Nabisco| url=http://www.upi.com/Archives/1995/09/11/Nestle-to-buy-Ortega-from-Nabisco/6320810792000/| website=UPI| access-date=November 11, 2015| date=September 11, 1995}}</ref> That same year, RJR-Nabisco also acquired the North American margarine and table spreads business of Kraft foods. This purchase included Parkay, Touch of Butter and Chiffon.<ref name="COMPANY NEWS">{{cite web| title=Company News; Nabisco Buys Margarine Unit Of Kraft Foods|url=https://www.nytimes.com/1995/10/11/business/company-news-nabisco-buys-margarine-unit-of-kraft-foods.html| newspaper=[[The New York Times]]| access-date=November 11, 2015| date=October 11, 1995| url-access=subscription}}</ref>
 
In 1998, Nabisco Holdings announced its sale of its margarine and egg substitute business to [[Conagra Brands|ConAgra]]. In 1997, the brands of Fleishmann's, Blue Bonnet and Parkay had sales of $480&nbsp;million.<ref name="Nabisco brands to ConAgra">{{cite news| title=Nabisco brands to ConAgra|url=http://adage.com/article/news/nabisco-brands-conagra/23409/| access-date=November 1, 2024| date=July 22, 1998| magazine=Ad Age}}</ref> It also sold its College Inn broth brand to HJ Heinz<ref name=HEINZ>{{cite web| title=Company News; Heinz To Buy College Inn Broth Unit From Nabisco| url=https://www.nytimes.com/1998/06/17/business/company-news-heinz-to-buy-college-inn-broth-unit-from-nabisco.html| newspaper=[[The New York Times]]| access-date=November 11, 2015| date=July 17, 1998| url-access=subscription}}</ref> and its Venezuelan Del Monte operations to Del Monte Foods.<ref name=DelMonte>{{cite news| title=Nabisco to Sell Del Monte Business in Venezuela| url=http://www.bakeryonline.com/doc/nabisco-to-sell-del-monte-business-in-venezue-0001| website=Bakery Online| access-date=November 11, 2015| date=July 15, 1998}}</ref>
 
In 1999, RJR Nabisco's food and tobacco empire fell apart when they sold its international tobacco division to Japan Tobacco for $7.8&nbsp;billion.<ref name=BigTobacco>{{cite news| last=Alden| first=William| title=Big Tobacco Getting Bigger: A Brief History of Deal Making| url=https://dealbook.nytimes.com/2014/07/11/big-tobacco-getting-bigger-a-brief-history-of-deal-making/?_r=1| newspaper=The New York Times| access-date=November 11, 2015| date=July 11, 2014| url-access=subscription}}</ref>

In 2000 Nabisco Holdings together with several investors (as Finalrealm) acquired [[United Biscuits]], As part of the transaction, United Biscuits acquired Nabisco's European businesses<ref name="find1">{{cite news| date=April 25, 2002| title=UB to weigh up its options| website=Eurofood| url=http://www.findarticles.com/p/articles/mi_m0DQA/is_2002_April_25/ai_85280727| access-date=April 12, 2007| archive-date=September 24, 2015| archive-url=https://web.archive.org/web/20150924033835/http://www.findarticles.com/p/articles/mi_m0DQA/is_2002_April_25/ai_85280727| url-status=dead}}</ref> and divested Far East (China, Hong Kong, and Taiwan) business to Nabisco. Nabisco became a leading shareholder in United Biscuits (the position that inherited by Kraft Foods until 2006).

The [[Altria Group]] (formerly Philip Morris)<ref name=AltriaGroup>{{cite web| title=Altria Group (formerly Philip Morris)| url=http://www.greenamerica.org/programs/responsibleshopper/company.cfm?id=183| website=Green America| access-date=November 11, 2015}}</ref> acquired Nabisco (sans [[Bubble Yum]] which was sold to [[The Hershey Company|Hershey]]) in 2000 for about $19.2 billion. Philip Morris then combined Nabisco with Kraft.<ref name="The Long, Strange History of Kraft Foods">{{cite news| last=Ovide| first=Shira| title=The Long, Strange History of Kraft Foods| url=https://blogs.wsj.com/deals/2011/08/04/the-long-strange-history-of-kraft-foods/| newspaper=The Wall Street Journal| access-date=November 11, 2015| date=August 4, 2011| url-access=subscription}}</ref> That acquisition was approved by the Federal Trade Commission subject to the divestiture of products in five areas: three Jell-O and Royal brands types of products (dry-mix gelatin dessert, dry-mix pudding, no-bake desserts), intense mints (such as Altoids), and baking powder. Kraft Foods, at the time also a subsidiary of Altria, merged with Nabisco.<ref name=FTC>{{cite press release| title=Federal Trade Commission Clears Acquisition of Nabisco By Philip Morris| url=https://www.ftc.gov/news-events/press-releases/2000/12/federal-trade-commission-clears-acquisition-nabisco-philip-morris| publisher=Federal Trade Commission| access-date=November 11, 2015| date=December 7, 2000}}</ref>

In 2006, Nabisco sold its Milk-Bone pet snacks to Del Monte Foods Co. for $580&nbsp;million.<ref name=Milk-Bone>{{cite news| agency=[[Bloomberg News]]| title=Kraft sells Milk-Bone for $580 million| url=https://www.chicagotribune.com/2006/03/17/kraft-sells-milk-bone-for-580-million/| newspaper=[[Chicago Tribune]]| access-date=November 11, 2015| date=March 17, 2006}}</ref>  Altria spun-off Kraft Food along with its Nabisco subsidiary in 2007.<ref name=Spin-off>{{cite press release| title=Altria Group, Inc. to Spin-off{{sic|nolink=y}} Kraft Foods Inc.| url=http://investor.altria.com/phoenix.zhtml?c=80855&p=irol-newsArticle&ID=956368| publisher=Altria| access-date=November 11, 2015| date=March 30, 2007| archive-url=https://web.archive.org/web/20170105170812/http://investor.altria.com/phoenix.zhtml?c=80855&p=irol-newsArticle&ID=956368| archive-date=January 5, 2017| url-status=dead}}</ref> In January 2007, Kraft sold Cream of Wheat to [[B&G Foods]].<ref name=B&G>{{cite web| title=Cream of Wheat:History| url=http://www.bgfoods.com/creamofwheat/cow_history.asp| website=B&G Foods| access-date=November 11, 2015| url-status=dead| archive-url=https://web.archive.org/web/20160214055252/http://www.bgfoods.com/creamofwheat/cow_history.asp| archive-date=February 14, 2016}}</ref>

==Legal battles==
In 1997, the National Advertising Division of the Council of Better Business Bureaus became concerned with an [[ad campaign]] for [[Planters]] Deluxe Mixed Nuts.<ref>{{cite web| url=http://www.nadreview.org/| archive-url=https://web.archive.org/web/20120420084245/http://www.nadreview.org/| url-status=dead| archive-date=April 20, 2012| title=Advertising Industry Self-Regulation| website=Nadreview.org| date=March 18, 2015| access-date=March 26, 2015}}</ref> The initial [[Television advertisement|commercial]] featured a man and monkey deserted on an island. They discover a crate of Planters peanuts and rejoice in the peanuts' positive health facts.

Nabisco made a detailed statement describing how their peanuts were healthier than most other snack products, going as far as comparing the [[nutritional facts]] of Planters peanuts to those of [[potato chips]], [[Cheddar cheese]] chips, and [[popcorn]]. Technically, the commercials complied with United States [[Food and Drug Administration (United States)|Food and Drug Administration]] regulations, and they were allowed to continue. However, as requested by the [[National Advertising Division]], Nabisco agreed to make fat content disclosure more conspicuous in future commercials.<ref>{{cite web |url=http://www.ftc.gov/bcp/workshops/disclosures/cases/3408.pdf |title=Case #3408 (8/1/97) Nabisco, Inc. Planters Deluxe Mixed Nuts |website=Federal Trade Commission |archive-url=https://web.archive.org/web/20060421051349/http://www.ftc.gov/bcp/workshops/disclosures/cases/3408.pdf |archive-date=April 21, 2006}}</ref>

The company's [[A.1. Sauce|A1 Steak Sauce]] was the subject of a suit filed against Arnie Kaye in [[United States district court|US District Court]] on March 13, 1990.<ref>{{cite news |date=1990-03-15 |title=Nabisco challenge |url=https://www.newspapers.com/image/374320932/ |url-access=subscription |newspaper=[[Hartford Courant]] |via=Newspapers.com |volume=153 |issue=74 |page=D2 |df=mdy-all}}</ref> Kaye's delicatessen used a homemade sauce called "A2 Sauce," sold in both the International Deli and [[Stew Leonard's|Stew Leonard's supermarkets]] in [[Westport, Connecticut]].<ref>{{cite news |date=1990-03-15 |title=Nabsico sues deli for A-2 steak sauce |url=https://www.newspapers.com/image/834105290/? |url-access=subscription |newspaper=[[Daily Hampshire Gazette]] |via=Newspapers.com |volume=204 |issue=161 |page=18 |df=mdy-all}}</ref> Summary judgement was rendered on March 18, 1991, by [[Warren William Eginton|Judge Eginton]] who found in favor of Nabsico and ordered that they were entitled to recoup all profits from the sale of "A.2." sauce as well as attorney's fees.<ref>{{cite web |date=1991-03-18 |title=Nabisco Brands, Inc. v. Kaye, 760 F. Supp. 25 (D. Conn. 1991) |url=https://law.justia.com/cases/federal/district-courts/FSupp/760/25/1421260/ |website=[[Justia]] |access-date=2024-04-16 |df=mdy-all}}</ref>

== Brands and products ==
{{multiple image
| align             = 
| direction         = l
| perrow            = 2
| total_width       = 350
| image1            = Oreo-Two-Cookies.jpg
| caption1          = The Oreo, Nabisco's best-selling cookie
| image2            = Chips Ahoy! regular chocolate chip cookies.JPG
| caption2          = Chips Ahoy! chocolate chip cookies
| image3            = Nabisco-Lorna-Doone-Shortbread-Cookies.jpg
| caption3          = Lorna Doone cookies
| image4            = Nutter Butter cookies.JPG
| caption4          = Nutter Butter cookies
| image5            = Saltine-Crackers.JPG
| caption5          = Premium saltines
| image6            = Wheat-Thins-Crackers.jpg
| caption6          = Original Wheat Thins
}}

{{div col|colwidth=20em}}
* 100 Calorie Packs
* Arrowroot
* Bacon Dippers
* [[Belvita]]
* [[Better Cheddars]]
* Cameo
* Captain's Table
* [[Cheese Nips]]<ref>{{cite web |last=Myers |first=Dan |title=Surprising facts about your favorite snack food brands |website=Fox News |date=February 28, 2017 |url=https://www.foxnews.com/food-drink/surprising-facts-about-your-favorite-snack-food-brands |access-date=April 14, 2017}}</ref>
* [[Chips Ahoy!]] 
* Chicken in a Biskit
* Chocolate Wafers (discontinued in 2023)<ref name="choco wafer dc">{{cite episode |last=Prichep |first=Deena |title=Famous Chocolate Wafers are no more, but the icebox cake lives on |series=[[Morning Edition]]| network=[[NPR]] |date=July 14, 2023 |url=https://www.npr.org/2023/07/14/1187468958/famous-chocolate-wafers-are-no-more-but-the-icebox-cake-lives-on |access-date=November 1, 2024}}</ref>
* Club Social
* Corn Diggers
* {{vanchor|Crispers}} (Canada)
* Dad's Cookie (c.1929 Canada)
* Dizzy Grizzlies
* Doo Dads
* Frollini de Oro Saiwa
* Fudgee-O Cookies (Canada)
* Giggles
* Good Thins
* HeyDay Cookie Bars
* [[Honey Maid]]
* Hony Bran
* [[In A Biskit]]
* Kool Stuf [[toaster pastry]]
* Kraker Bran
* [[Lorna Doone (cookie)|Lorna Doone]]
* Mallomars [[Chocolate-coated marshmallow treats|chocolate marshmallow]]
* Mister Salty Pretzels
* Nabisco Classics
* [[Newtons (cookie)|Newtons]]
* [[Nilla]]
* [[Nutter Butter]]
* Orchard Crisps
* [[Oreo]]
** [[List of Oreo varieties]]
* Oro Saiwa
* Pecanz
* Pirate
* Potato Chipsters
* [[Premium Plus]]
* [[Premium Plus|Premium Saltines]]
* [[Ritz Crackers]]
* [[Rice Thins]]
* Royal gelatin dessert
* Royal Lunch 
* Sea Rounds
* [[Shredded wheat]]
* Social Tea
* Sportz
* Stoned Wheat Thins - discontinued<ref>{{cite web |last=Goffe |first=Nadira |title=The World of Crackers Has Lost a Giant |url=https://slate.com/human-interest/2023/01/stoned-wheat-thins-crackers-discontinued.html |website=[[Slate (magazine)|Slate]] |access-date=April 12, 2023 |language=En |date=January 12, 2023}}</ref>
* Sugar Rings
* Team Flakes
* [[Teddy Grahams]]
* Thinsations
* Toasted Chips
* Toastettes
* [[Triscuit]]
* Twigs
* [[Uneeda Biscuit]]
* Urra Saiwa
* Wheat Squares
* [[Wheat Thins]]
* [[Zu Zu Ginger Snaps]]
* [[Zwieback]] Toast
{{div col end}}

== Corporate image ==
{{multiple image
|align = 
|total_width = 300
|image1 = Uneeda biscuit ad.png
|image2 = Nabisco.svg
|footer = (Left): newspaper ad for the Uneeda biscuits from 1919; the Nabisco "antenna" trademark can be seen behind the product; (right): the current Nabisco logo, designed by designer [[Gerard Huerta]]
}}
Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top ("Orb and Cross" or [[Globus cruciger]]). It forms the base of its logo and can be seen imprinted on Oreo cookies, in addition to Nabisco product boxes and literature.<ref>{{cite web| url=https://www.mondelezinternational.com/| archive-url=https://web.archive.org/web/20100430205829/http://www.kraft.com.au.kraft-hosting.net/nabisco| url-status=dead|title=Nabisco| archive-date=April 30, 2010| website=Mondelēz International, Inc.}}</ref> The trademark is derived from a medieval Venetian printer's mark that represented "the triumph of the moral and spiritual over the evil and the material".<ref>{{cite book |last=Traxel |first=David |title=1898: The Birth of the American Century |year=1998 |location=New York |publisher=Alfred Knopf |isbn=978-0-679-45467-0 |pages=289–290 |url=https://archive.org/details/1898birthofameri00trax/page/288/mode/2up?view=theater&q=Nabisco}}</ref>

The current update of the familiar Nabisco trademark was designed by American typographer and graphic designer [[Gerard Huerta]], who has created many famous logos for corporate identity and branding as well as the movie and music industries, such as [[AC/DC]]'s.<ref>{{cite news| url=https://www.elespanol.com/reportajes/20210509/injusta-historia-tipo-diseno-logo-acdc/579822015_13.html| title=La injusta historia del tipo que diseñó el logo de AC/DC| trans-title=The unfair story of the guy who designed the AC/DC logo| first=Andrés| last=Rodríguez| newspaper=[[El Español]]| location=Madrid| date=May 9, 2021| language=Spanish| access-date=November 1, 2024| url-access=subscription}}</ref><ref>[https://www.stamfordmuseum.org/event/artist-talk-with-legendary-designer-gerard-huerta/ "Artist Talk with Legendary Designer Gerard Huerta"]. ''Stamford Museum''. May 5, 2019. {{dead link|date=November 2024}}</ref>

== Sponsorship ==
From 2002 to 2005, Nabisco and Kraft jointly sponsored both [[Dale Earnhardt]], Inc., and [[Roush Racing]]. Earnhardt Jr. won four races in a row at [[Daytona International Speedway]] with Nabisco sponsorship. Kraft and Nabisco sponsored a part-time Sprint Cup effort in car #81 driven by [[Jason Keller]] and [[John Andretti]] and fielded by Dale Earnhardt, Inc. Nabisco also sponsored [[Dale Earnhardt Jr.]] in the 2010 [[Subway Jalapeño 250]] at [[Daytona International Speedway]] in July 2010 with their Oreo/Ritz brands and [[Tony Stewart]] with the Ritz brand in the 2010 [[DRIVE4COPD 300]] at [[Daytona International Speedway]] in 2010.

==References==
{{reflist}}

==Notes==
{{notelist}}

==External links==
{{commons category}}
* {{official website}} (Snack Worlds.com)
* [http://www.ftc.gov/opa/2000/12/nabisco.htm FTC summary of competitive concerns] about the 2000 acquisition of Nabisco
* [https://www.historicdetroit.org/building/nabisco-factory/ Historic Nabisco factory in Detroit]

{{Mondelez}}
{{Authority control}}

[[Category:Nabisco| ]]
[[Category:Mondelez International]]
[[Category:Snack food manufacturers of the United States]]
[[Category:Food and drink companies established in 1898]]
[[Category:American companies established in 1898]]
[[Category:1898 establishments in New Jersey]]
[[Category:Companies based in Morris County, New Jersey]]
[[Category:Mondelez International brands]]
[[Category:Food manufacturers of the United States]]
[[Category:Multinational food companies]]
[[Category:East Hanover Township, New Jersey]]
[[Category:1985 mergers and acquisitions]]
[[Category:2000 mergers and acquisitions]]