Editing Newsmax

{{short description|American cable news and digital media company}}
{{about|the news website|the television channel|Newsmax TV}}
{{use American English|date=July 2022}}
{{use mdy dates|date=January 2019}}
{{Infobox company
| name = Newsmax, Inc.
| logo = Newsmax logo.svg
| logo_size = 240px
| logo_caption = Logo used since 2021
| type = [[Public company|Public]]
| traded_as = {{Unbulleted list|{{NYSE|NMAX}} (Class B)}}
| industry = {{ubl|Mass media|Journalism}}
| founded = {{start date and age|1998|9|16}}
| founder = [[Christopher Ruddy]]
| hq_location_city = [[Boca Raton, Florida]]
| hq_location_country = U.S.
| key_people = {{plainlist|
* Christopher Ruddy (CEO)
* David J. Perel (director)
* Kenneth Chandler (editor)
}}
| products = Cable television <br /> Publishing
| divisions = {{plainlist|
* [[Newsmax TV]]
* Humanix Books
}}
| website = {{url|newsmax.com}}
}}

'''Newsmax, Inc.''' (or '''Newsmax.com''', previously styled '''NewsMax''') is an American cable news, political opinion commentary, and digital media company founded by [[Christopher Ruddy]] in 1998. It has been variously described as [[Conservatism|conservative]],{{refn|<ref>{{cite news |last=Peters |first=Jeremy W. |date=2011-07-10 |title=A Compass for Conservative Politics (Published 2011) |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |access-date=2020-10-20 |issn=0362-4331 |archive-date=March 18, 2017 |archive-url=https://web.archive.org/web/20170318204004/http://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |url-status=live}}</ref><ref>{{cite web |last=Hayes |first=Dade |date=2019-07-30 |title=Trump-Aligned Newsmax TV Parts Ways With CEO Michael Clemente – Report |url=https://deadline.com/2019/07/trump-aligned-newsmax-tv-parts-ways-with-ceo-michael-clemente-report-1202656834/ |access-date=2020-10-20 |website=[[Deadline Hollywood|Deadline]]|language=en-US |archive-date=October 22, 2020 |archive-url=https://web.archive.org/web/20201022024233/https://deadline.com/2019/07/trump-aligned-newsmax-tv-parts-ways-with-ceo-michael-clemente-report-1202656834/ |url-status=live}}</ref><ref name="The Rise of Newsmax"/><ref name="Greenfeld Mar 2014" /><ref name=":2"/><ref name="Columbia Journalism Review">{{cite web |title=How conservative media has grown under Trump |url=https://www.cjr.org/analysis/conservative-media-grown.php |access-date=2020-11-14 |website=Columbia Journalism Review |language=en |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126181030/https://www.cjr.org/analysis/conservative-media-grown.php |url-status=live }}</ref><ref name="auto">{{cite news |last1=Grynbaum |first1=Michael M. |last2=Koblin |first2=John |date=2020-11-22 |title=Newsmax, Once a Right-Wing Also-Ran, Is Rising, and Trump Approves |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2020/11/22/business/media/newsmax-trump-fox-news.html |access-date=2020-11-22 |issn=0362-4331 |archive-date=March 30, 2021 |archive-url=https://web.archive.org/web/20210330172508/https://www.nytimes.com/2020/11/22/business/media/newsmax-trump-fox-news.html |url-status=live }}</ref><ref>{{cite news |last1=Cooper |first1=Jonathan J. |title=Trump says he won't sign Republican loyalty pledge, flouting debate requirement |url=https://apnews.com/article/trump-republican-loyalty-pledge-gop-debate-a3d63a73ef60a2afb1f7aaec68a6d585 |access-date=11 August 2023 |work=[[Associated Press]] |date=9 August 2023 |archive-date=August 11, 2023 |archive-url=https://web.archive.org/web/20230811150858/https://apnews.com/article/trump-republican-loyalty-pledge-gop-debate-a3d63a73ef60a2afb1f7aaec68a6d585 |url-status=live }}</ref>}} [[Right-wing politics|right-wing]],{{refn|name=right-wing|<ref>{{Cite journal |last1=Moore |first1=Martin |last2=Colley |first2=Thomas |date=2022-06-13 |title=Two International Propaganda Models: Comparing RT and CGTN's 2020 US Election Coverage |journal=[[Journalism Practice]] |volume=18 |issue=5 |pages=1306–1328 |doi=10.1080/17512786.2022.2086157 |s2cid=249696725 |issn=1751-2786 |quote=Stylistically, RT presenters on US politics have more in common with presenters from right-wing US Fox News or NewsMax than CNN or the BBC...|doi-access=free }}</ref><ref>{{cite web |last=Hayes |first=Dade |date=2019-07-30 |title=Trump-Aligned Newsmax TV Parts Ways With CEO Michael Clemente – Report |url=https://deadline.com/2019/07/trump-aligned-newsmax-tv-parts-ways-with-ceo-michael-clemente-report-1202656834/ |access-date=2020-10-20 |website=[[Deadline Hollywood|Deadline]]|language=en-US |archive-date=October 22, 2020 |archive-url=https://web.archive.org/web/20201022024233/https://deadline.com/2019/07/trump-aligned-newsmax-tv-parts-ways-with-ceo-michael-clemente-report-1202656834/ |url-status=live |quote=After a little more than a year on the job, Michael Clemente is out as CEO of Newsmax TV, a right-wing outlet frequently in step with President Donald Trump.}}</ref><ref name="auto"/><ref>{{cite news |last=Peters |first=Jeremy W. |date=2011-07-10 |title=A Compass for Conservative Politics (Published 2011) |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |access-date=2020-10-20 |issn=0362-4331 |archive-date=March 18, 2017 |archive-url=https://web.archive.org/web/20170318204004/http://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |url-status=live |quote=Newsmax, the magazine and Web site that Mr. Ruddy founded more than a decade ago, is the right-wing populist's ''Time'' or ''Newsweek''.}}</ref><ref>{{Cite web |last=Rupar |first=Aaron |date=2021-07-28 |title=Why Newsmax is failing |url=https://www.vox.com/2021/7/28/22594550/newsmax-ratings-dive-explained |access-date=2022-09-04 |website=[[Vox (website)|Vox]]|language=en |quote=Instead, you would've had to turn to Newsmax, the right-wing cable news channel that's sticking to its old-school strategy of being the Trumpiest channel on TV. |archive-date=September 4, 2022 |archive-url=https://web.archive.org/web/20220904183623/https://www.vox.com/2021/7/28/22594550/newsmax-ratings-dive-explained |url-status=live }}</ref><ref>{{Cite web |last= |first= |date=2022-07-21 |title=Media misinformation watchdog says right-wing channel Newsmax frequently traffics in Jan. 6 falsehoods |url=https://www.marketwatch.com/story/media-misinformation-watchdog-says-right-wing-channel-newsmax-frequently-traffics-in-jan-6-falsehoods-01658447770 |access-date=2022-09-04 |website=[[MarketWatch]]|publisher=[[Associated Press]]|language=EN-US |archive-date=September 5, 2022 |archive-url=https://web.archive.org/web/20220905161421/https://www.marketwatch.com/story/media-misinformation-watchdog-says-right-wing-channel-newsmax-frequently-traffics-in-jan-6-falsehoods-01658447770 |url-status=live }}</ref><ref>{{cite web |title=How conservative media has grown under Trump |url=https://www.cjr.org/analysis/conservative-media-grown.php |access-date=2020-11-14 |website=Columbia Journalism Review |language=en |quote=Some are venerable right-wing reliables like ''National Review'', ''The Washington Times'', or Newsmax. |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126181030/https://www.cjr.org/analysis/conservative-media-grown.php |url-status=live }}</ref>}} and [[Far-right politics|far-right]].{{refn|name=far-right|<ref name="Popkin 2021">{{cite book |last1=Popkin |first1=Samuel L. |author1-link=Samuel L. Popkin |chapter=The Great Wall of Mexico |chapter-url=https://academic.oup.com/book/39481/chapter-abstract/339267388 |chapter-url-access=subscription |title=Crackup: The Republican Implosion and the Future of Presidential Politics |url=https://books.google.com/books?id=UhklEAAAQBAJ&pg=PA106 |publisher=[[Oxford University Press]] |access-date=2 September 2022 |url-access=limited |page=106 |language=en |doi=10.1093/oso/9780190913823.003.0005 |date=April 2021 |isbn=978-0-19-091382-3 |quote=He bonded with Chris Ruddy, a Palm Beach resident and Mar-A-Lago member who founded Newsmax, a prominent far-right media corporation credited with spawning "a cottage industry of conspiracy buffs" with its lurid claims that the death of President Clinton's aide Vince Foster wasn't a suicide, but instead a murder that had been covered up. |archive-date=February 9, 2023 |archive-url=https://web.archive.org/web/20230209193404/https://www.google.com/books/edition/Crackup/UhklEAAAQBAJ?gbpv=1&pg=PA106 |url-status=live }}</ref><ref name="Media Law and Ethics">{{cite book |last1=Moore |first1=Roy L. |last2=Murray |first2=Michael D. |last3=Youm |first3=Kyu Ho |author3-link=Kyu Ho Youm |title=Media Law and Ethics |edition=6 |date=30 September 2021 |access-date=2 September 2022 |via=[[Google Books]] |url-access=limited |publisher=[[Routledge]] |isbn=978-1-000-43983-0 |url=https://books.google.com/books?id=q_0-EAAAQBAJ&pg=PT201 |language=en |quote=Also, a government cybersecurity official in charge of safeguarding the integrity of the presidential election sued the Trump Campaign, one of its lawyers and far-right media outlet Newsmax for libel, claiming they conspired to falsely assert widespread election fraud. [...] One Trump campaign lawyer said on far-right cable channel Newsmax: "He should be drawn and quartered. Taken out and shot." |archive-date=September 5, 2022 |archive-url=https://web.archive.org/web/20220905170936/https://www.google.com/books/edition/Media_Law_and_Ethics/q_0-EAAAQBAJ?gbpv=1&pg=PT201 |url-status=live }}</ref><ref name="Delaney 2022">{{cite book |last1=Delaney |first1=Tim |title=The Diversity of Darkness and Shameful Behaviors |publisher=[[Routledge]] |isbn=978-1-000-58475-2 |date=6 May 2022 |access-date=2 September 2022 |via=[[Google Books]] |url-access=limited |url=https://books.google.com/books?id=SNdjEAAAQBAJ&pg=PT21 |language=en |quote=It needs to be noted that on April 30, 2021, Newsmax (the far right wing news alternative to FOX News) apologized for airing false allegations that Dominion Voting Systems manipulated machines or tallies on Election Day to the detriment of Donald Trump. |archive-date=September 5, 2022 |archive-url=https://web.archive.org/web/20220905170853/https://www.google.com/books/edition/The_Diversity_of_Darkness_and_Shameful_B/SNdjEAAAQBAJ?gbpv=1&pg=PT21 |url-status=live }}</ref><ref>{{cite web |title=Melania Trump to make Parler her 'social media home' |url=https://www.reuters.com/world/us/melania-trump-make-parler-her-social-media-home-2022-02-09/ |website=[[Reuters]] |access-date=2 September 2022 |language=en |date=9 February 2022 |archive-date=February 10, 2022 |archive-url=https://web.archive.org/web/20220210091043/https://www.reuters.com/world/us/melania-trump-make-parler-her-social-media-home-2022-02-09/ |url-status=live }}</ref><ref>{{cite web |last1=Graziosi |first1=Graig |title=Mike Lindell blames failed voter fraud summit on Big Tech 'conspiracy' |url=https://www.independent.co.uk/news/world/americas/us-politics/mike-lindell-voter-fraud-summit-conspiracy-b2156045.html |website=[[The Independent]] |access-date=2 September 2022 |language=en |date=30 August 2022 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902013747/https://www.independent.co.uk/news/world/americas/us-politics/mike-lindell-voter-fraud-summit-conspiracy-b2156045.html |url-status=live }}</ref><ref>{{cite web |title=Bianca de la Garza has a co-anchor gig on far-right cable TV channel Newsmax - The Boston Globe |url=https://www.bostonglobe.com/2022/02/04/lifestyle/bianca-de-la-garza-has-co-anchor-gig-far-right-cable-tv-channel-newsmax/ |website=[[The Boston Globe]] |access-date=2 September 2022 |date=4 February 2022 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902014047/https://www.bostonglobe.com/2022/02/04/lifestyle/bianca-de-la-garza-has-co-anchor-gig-far-right-cable-tv-channel-newsmax/ |url-status=live }}</ref><ref>{{cite web |last1=Fechter |first1=Joshua |title=Top Texas Republicans resist gun control and push for more armed teachers and police at schools in wake of Uvalde shooting |url=https://www.texastribune.org/2022/05/24/texas-republicans-uvalde-gun-control/ |website=[[The Texas Tribune]] |access-date=2 September 2022 |language=en |date=25 May 2022 |archive-date=May 26, 2022 |archive-url=https://web.archive.org/web/20220526235251/https://www.texastribune.org/2022/05/24/texas-republicans-uvalde-gun-control/ |url-status=live }}</ref><ref>{{cite web |last1=Durkee |first1=Alison |title=Voting Company Smartmatic Sues One America News And Newsmax For Defamation Over Election Fraud Claims |url=https://www.forbes.com/sites/alisondurkee/2021/11/03/voting-company-smartmatic-sues-one-america-news-for-defamation-over-election-fraud-claims |access-date=2 September 2022 |date=3 November 2021 |website=[[Forbes]] |archive-date=June 21, 2022 |archive-url=https://web.archive.org/web/20220621195642/https://www.forbes.com/sites/alisondurkee/2021/11/03/voting-company-smartmatic-sues-one-america-news-for-defamation-over-election-fraud-claims/ |url-status=live }}</ref><ref>{{cite web |last1=Jackson |first1=Natalie |title=Whether Republicans Get Vaccinated Has A Lot To Do With If They Watch Fox News … Or OANN |url=https://fivethirtyeight.com/features/the-extremes-of-the-gop-have-moved-beyond-fox-news/ |website=[[FiveThirtyEight]] |access-date=2 September 2022 |date=8 July 2021 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902014846/https://fivethirtyeight.com/features/the-extremes-of-the-gop-have-moved-beyond-fox-news/ |url-status=live }}</ref><ref>{{cite web |last1=Wilson |first1=Reid |title=Stunning survey gives grim view of flourishing anti-democratic opinions |url=https://thehill.com/homenews/state-watch/579160-stunning-survey-gives-grim-view-of-flourishing-anti-democratic-opinions/ |website=[[The Hill (newspaper)|The Hill]] |access-date=2 September 2022 |date=1 November 2021 |archive-date=August 6, 2022 |archive-url=https://web.archive.org/web/20220806145250/https://thehill.com/homenews/state-watch/579160-stunning-survey-gives-grim-view-of-flourishing-anti-democratic-opinions/ |url-status=live }}</ref><ref>{{cite web |last1=Milligan |first1=Susan |title=A Quarter of Republicans Believe Central Views of QAnon Conspiracy Movement |url=https://www.usnews.com/news/politics/articles/2022-02-24/a-quarter-of-republicans-believe-central-views-of-qanon-conspiracy-movement |website=[[U.S. News & World Report]] |access-date=2 September 2022 |date=24 February 2022 |archive-date=June 25, 2022 |archive-url=https://web.archive.org/web/20220625214606/https://www.usnews.com/news/politics/articles/2022-02-24/a-quarter-of-republicans-believe-central-views-of-qanon-conspiracy-movement |url-status=live }}</ref><ref>{{cite web |last1=Rothschild |first1=Neal |last2=Fischer |first2=Sara |title=Boring news cycle deals blow to partisan media |url=https://www.axios.com/2021/06/29/partisan-media-biden-trump |website=[[Axios (website)|Axios]] |access-date=2 September 2022 |language=en |date=29 June 2021 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902015955/https://www.axios.com/2021/06/29/partisan-media-biden-trump |url-status=live }}</ref><ref>{{cite web |last1=Epstein |first1=Adam |title=Fox News claims it won't move further right, but the evidence says otherwise |url=https://qz.com/1970523/fox-news-claims-it-wont-move-further-right-despite-evidence-it-has/ |website=[[Quartz (publication)|Quartz]] |access-date=2 September 2022 |language=en |date=9 February 2021 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902020216/https://qz.com/1970523/fox-news-claims-it-wont-move-further-right-despite-evidence-it-has/ |url-status=live }}</ref><ref>{{cite web |last1=Swanson |first1=Conrad |title=Colorado attorney for Trump faces ethics complaint over election misinformation, Jan. 6 insurrection |url=https://www.denverpost.com/2022/05/05/colorado-jenna-ellis-ethics-election-insurrection/ |website=[[The Denver Post]] |access-date=2 September 2022 |date=5 May 2022 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902020415/https://www.denverpost.com/2022/05/05/colorado-jenna-ellis-ethics-election-insurrection/ |url-status=live }}</ref><ref>{{cite web |last1=Covucci |first1=David |title=Somehow Newsmax is calling for Gigi Sohn to be confirmed to FCC |url=https://www.dailydot.com/debug/newsmax-fcc-gigi-sohn/ |website=[[The Daily Dot]] |access-date=2 September 2022 |date=11 November 2021 |archive-date=September 2, 2022 |archive-url=https://web.archive.org/web/20220902020533/https://www.dailydot.com/debug/newsmax-fcc-gigi-sohn/ |url-status=live }}</ref><ref>{{Cite web|last=Norman|first=Bob|date=July 20, 2021|title=The right-wing media capital of America|url=https://www.cjr.org/politics/south-florida-right-wing-media-gaetz-trump-newsmax.php|access-date=2021-10-01|website=Columbia Journalism Review|language=en|quote=Gaetz found a lifeboat in Newsmax, the far-right cable station...|archive-date=October 10, 2021|archive-url=https://web.archive.org/web/20211010200847/https://www.cjr.org/politics/south-florida-right-wing-media-gaetz-trump-newsmax.php|url-status=live}}</ref>}} Newsmax Media divisions include its cable and broadcast channel [[Newsmax TV]]; its website Newsmax.com, which includes Newsmax Health and Newsmax Finance; and ''Newsmax'' magazine, its monthly print publication. The company went public in March 2025.

Newsmax launched Newsmax TV in June 2014 to 35 million satellite subscribers through [[DirecTV]] and [[Dish Network]].<ref>{{cite web|title=Newsmax network debuts Monday on Dish, DirecTV|url=https://www.usatoday.com/story/money/business/2014/06/14/newsmax-tv-network/10491429/|access-date=2016-02-18|website=[[USA Today]]|archive-date=December 16, 2019|archive-url=https://web.archive.org/web/20191216013129/https://www.usatoday.com/story/money/business/2014/06/14/newsmax-tv-network/10491429/|url-status=live}}</ref> As of May 2019, the network claimed to reach about 70 million households via cable television.<ref>{{cite news|date=2019-05-14|title=Newsmax Grabs Fox Distribution Executive|url=https://www.multichannel.com/news/newsmax-grabs-fox-distribution-executive|access-date=February 22, 2021|archive-date=August 20, 2020|archive-url=https://web.archive.org/web/20200820043442/https://www.multichannel.com/news/newsmax-grabs-fox-distribution-executive|url-status=live}}</ref> The average weekly audience for Newsmax TV was 319,000 people, as of April 2025.<ref>{{cite web |date=April 10, 2025 |title=Newsmax TV Ratings |url=https://ustvdb.com/networks/newsmax/ |access-date=April 10, 2025 |website=USTVDB |language=en-US}}</ref> The channel primarily broadcasts from Newsmax's New York studio on [[East Side (Manhattan)|Manhattan's East Side]], with two headquarters in [[Boca Raton, Florida]], and [[Washington, D.C.]]<ref name=":12">{{cite web|last1=Man|first1=Anthony|title=South Florida's Newsmax rides wave of interest as Donald Trump urges supporters to turn off Fox News|url=https://www.sun-sentinel.com/news/politics/elections/fl-ne-trump-pushes-newsmax-over-fox-20201113-mv52b2b5efgidcjb5pjymftnfa-story.html|url-status=live|archive-url=https://web.archive.org/web/20201113070505/https://www.sun-sentinel.com/news/politics/elections/fl-ne-trump-pushes-newsmax-over-fox-20201113-mv52b2b5efgidcjb5pjymftnfa-story.html|archive-date=November 13, 2020|access-date=2020-11-13|website=sun-sentinel.com|date=November 13, 2020 }}</ref><ref>{{Cite web|last=Polsky|first=Sara|date=2012-11-20|title=10 Buildings Possibly Endangered by a Midtown East Rezoning|url=https://ny.curbed.com/maps/10-buildings-possibly-endangered-by-a-midtown-east-rezoning|access-date=2020-05-24|website=Curbed NY|archive-date=August 16, 2019|archive-url=https://web.archive.org/web/20190816002004/https://ny.curbed.com/maps/10-buildings-possibly-endangered-by-a-midtown-east-rezoning|url-status=live}}</ref><ref>{{Cite web|title=Newsmax Media, Inc.: About|url=https://www.linkedin.com/company/newsmax-media-inc-/about/|website=LinkedIn|access-date=July 22, 2021|archive-date=February 9, 2023|archive-url=https://web.archive.org/web/20230209193357/https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnewsmax-media-inc-%2Fabout%2F|url-status=live}}</ref> Newsmax began broadcasting in the UK in October 2023, via [[Freeview (UK)|Freeview Connect]].<ref>{{cite web |title=Newsmax on Freeview |url=https://advanced-television.com/2023/10/12/newsmax-on-freeview/ |website=Advanced Television |date=October 12, 2023 |publisher=Creative Media Centre |access-date=17 October 2023 |archive-date=October 13, 2023 |archive-url=https://web.archive.org/web/20231013001621/https://advanced-television.com/2023/10/12/newsmax-on-freeview/ |url-status=live }}</ref>

The website has been described by ''[[The New York Times]]'' as a "potent force in conservative politics".<ref>{{cite news |last=Peters |first=Jeremy W. |url=https://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |title=A Compass for Conservative Politics |date=July 11, 2011 |work=[[The New York Times]] |page=B1 |access-date=July 14, 2016 |archive-date=July 25, 2016 |archive-url=https://web.archive.org/web/20160725130652/http://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |url-status=live}}</ref> Ruddy has attempted to position the network as a competitor to [[Fox News]], including by hiring former Fox News hosts [[Rob Schmitt]], [[Greg Kelly]], [[Bob Sellers]], and [[Heather Childers]].<ref name="wapoTrump" /><ref name=":5" /> ''[[The Washington Post]]'' described Newsmax as "a landing spot for cable news personalities in need of a new home", citing the network's airing of [[Mark Halperin]] and [[Bill O'Reilly (political commentator)|Bill O'Reilly]] following their resignations from other networks due to sexual harassment allegations.<ref>{{cite news |last=Barr |first=Jeremy |title=Newsmax has emerged as a landing spot for cable news personalities in need of a new home |language=en-US |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/media/2020/08/12/newsmax-has-emerged-landing-spot-cable-news-personalities-need-new-home/ |access-date=2020-11-14 |issn=0190-8286 |archive-date=November 11, 2020 |archive-url=https://web.archive.org/web/20201111114931/https://www.washingtonpost.com/media/2020/08/12/newsmax-has-emerged-landing-spot-cable-news-personalities-need-new-home/ |url-status=live }}</ref>

After the [[2020 United States presidential election]], Newsmax broadcast numerous [[Attempts to overturn the 2020 United States presidential election|conspiracy theories]] made by President [[Donald Trump]], the Trump campaign, and a Newsmax host, which alleged [[voter fraud]] in the 2020 election.<ref name=":6">{{cite news |last1=Julie Carrie |first1=Wong |author-link=Julia Carrie Wong |last2=Beckett |first2=Louise |date=2020-11-10 |title=The misinformation media machine amplifying Trump's election lies |url=https://www.theguardian.com/us-news/2020/nov/10/donald-trump-us-election-misinformation-media |url-status=live |archive-url=https://web.archive.org/web/20210331215053/https://www.theguardian.com/us-news/2020/nov/10/donald-trump-us-election-misinformation-media |archive-date=March 31, 2021 |access-date=2020-11-14 |work=[[The Guardian]] |language=en-GB |issn=0261-3077}}</ref><ref name=":4" /><ref>{{cite news |first1=Kevin |last1=Roose |access-date=2020-11-15 |title=Newsmax courts Fox News viewers with election denialism. |url=https://www.nytimes.com/2020/11/12/technology/newsmax-fox-news-trump.html |newspaper=[[The New York Times]]|date=12 November 2020 |issn=0362-4331 |via=NYTimes.com |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308075509/https://www.nytimes.com/2020/11/12/technology/newsmax-fox-news-trump.html |url-status=live }}</ref> When asked about Newsmax's support of former President Trump, Ruddy stated, "We have an editorial policy of being supportive of the president and his policies".<ref name=":8">{{Cite magazine |last=Chotiner |first=Isaac |author-link=Isaac Chotiner |date=November 24, 2020 |title=Why Newsmax Supports Trump's False Voter-Fraud Claims |url=https://www.newyorker.com/news/q-and-a/why-newsmax-supports-trumps-false-voter-fraud-claims |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20230630025615/https://www.newyorker.com/news/q-and-a/why-newsmax-supports-trumps-false-voter-fraud-claims |archive-date=June 30, 2023 |access-date=October 16, 2023 |magazine=[[The New Yorker]] |language= |issn=}}</ref> A month after the election, Newsmax began recognizing [[Joe Biden]] as duly elected president.<ref name=":14" /> In 2021, Newsmax issued an apology and retracted its voter fraud conspiracy allegations.<ref>{{Cite news|title=Newsmax Issues Retraction And Apology To Dominion Employee Over Election Stories|url=https://www.npr.org/2021/04/30/992534968/newsmax-issues-retraction-and-apology-to-dominion-employee-over-election-stories|access-date=2021-08-20|website=NPR.org|date=April 30, 2021|language=en|last1=Birkeland|first1=Bente|archive-date=May 1, 2021|archive-url=https://web.archive.org/web/20210501210056/https://www.npr.org/2021/04/30/992534968/newsmax-issues-retraction-and-apology-to-dominion-employee-over-election-stories|url-status=live}}</ref>

In 2021, Newsmax was sued by [[Dominion Voting Systems]] and [[Smartmatic]] for promoting false claims that the companies had engaged in election fraud during the 2020 presidential election.<ref name=":11">{{Cite web|last=Macias|first=Amanda|date=2021-08-10|title=Dominion sues pro-Trump outlets OAN and Newsmax over election conspiracy theories|url=https://www.cnbc.com/2021/08/10/dominion-sues-pro-trump-oan-newsmax-overstock-founder-over-election-conspiracies.html|access-date=2021-08-12|website=[[CNBC]]|language=en|archive-date=August 12, 2021|archive-url=https://web.archive.org/web/20210812055104/https://www.cnbc.com/2021/08/10/dominion-sues-pro-trump-oan-newsmax-overstock-founder-over-election-conspiracies.html|url-status=live}}</ref><ref>{{cite news |last1=Larson |first1=Erik |title=Smartmatic Sues Newsmax, OAN Over Election-Fraud Claims |url=https://www.bloomberg.com/news/articles/2021-11-03/newsmax-oan-sued-by-smartmatic-over-election-fraud-claims |work=[[Bloomberg News|Bloomberg]] |date=November 3, 2021 |access-date=November 3, 2021 }}</ref> Newsmax [[Settlement (litigation)|settled]] Smartmatic's lawsuit in September 2024 by agreeing to pay Smartmatic $40 million.<ref name="Indian Express Mar 2025" /><ref>{{cite news |last1=Mastrangelo |first1=Dominick |date=September 26, 2024 |title=Newsmax settles with Smartmatic days ahead of trial |url=https://thehill.com/homenews/media/4901908-newsmax-settles-lawsuit-smartmatic/ |work=The Hill}}</ref> A judge ruled in April 2025 that Newsmax broadcast false and [[defamatory]] statements against Dominion about the election.<ref name="Reuters Apr 2025" /> DirecTV dropped Newsmax from its lineup in January 2023, after the companies failed to agree on contract terms.<ref>{{cite news |last1=Shields |first1=Todd |title=DirecTV Drops Newsmax Channel in Dispute Over Fees |url=https://www.bloomberg.com/news/articles/2023-01-25/directv-drops-newsmax-channel-in-dispute-over-fees |publisher=[[Bloomberg News|Bloomberg]] |date=January 25, 2023 |access-date=January 25, 2023 |archive-date=February 9, 2023 |archive-url=https://web.archive.org/web/20230209193357/https://www.bloomberg.com/news/articles/2023-01-25/directv-drops-newsmax-channel-in-dispute-over-fees?cmpId=google |url-status=live }}</ref><ref>{{cite news |last1=Baragona |first1=Justin |title=Remember OAN? Newsmax Could Be the Next Channel in Danger |url=https://www.thedailybeast.com/is-directv-on-the-cusp-of-dropping-conservative-cable-channel-newsmax |work=[[The Daily Beast]] |date=January 24, 2023 |access-date=January 25, 2023 |archive-date=January 25, 2023 |archive-url=https://web.archive.org/web/20230125150142/https://www.thedailybeast.com/is-directv-on-the-cusp-of-dropping-conservative-cable-channel-newsmax |url-status=live }}</ref> In response, 42 House Republicans signed a letter to DirecTV executives attacking the removal as an act of "suppressing politically disfavored speech".<ref>{{Cite web |title=DirecTV Receives Letter From Senate Republicans Over Dropping Newsmax |url=https://www.adweek.com/tvnewser/directv-receives-letter-from-senate-republicans-over-dropping-newsmax/523418/ |access-date=2023-03-01 |website=www.adweek.com |date=February 2023 |language=en-US |archive-date=March 1, 2023 |archive-url=https://web.archive.org/web/20230301204651/https://www.adweek.com/tvnewser/directv-receives-letter-from-senate-republicans-over-dropping-newsmax/523418/ |url-status=live }}</ref> The two companies resolved their dispute and DirecTV resumed broadcasting Newsmax in March 2023.<ref>{{cite web |date=March 22, 2023 |title=Newsmax and DirecTV Finalize Renewal |url=https://www.directv.com/insider/newsmax-agreement/ |url-status=live |archive-url=https://web.archive.org/web/20230323201834/https://www.directv.com/insider/newsmax-agreement |archive-date=March 23, 2023 |access-date=23 March 2023 |website=DirecTV Insider |publisher=DirecTV, LLC}}</ref><ref>{{Cite web |last=Brodkin |first=Jon |date=2023-03-22 |title=DirecTV puts Newsmax back on the air after Republicans' angry protests |url=https://arstechnica.com/tech-policy/2023/03/directv-puts-newsmax-back-on-the-air-after-republicans-angry-protests/ |url-status=live |archive-url=https://web.archive.org/web/20240105011704/https://arstechnica.com/tech-policy/2023/03/directv-puts-newsmax-back-on-the-air-after-republicans-angry-protests/ |archive-date=January 5, 2024 |access-date=2024-01-05 |website=[[Ars Technica]] |language=en-us}}</ref>

== History and content ==
{{Infobox website
| name = ''Newsmax''
| url = {{Official URL}}
| commercial = Yes
| type = Conservative news
| registration = Optional, but is required to comment
| language = English
| owner = Newsmax, Inc.
| author = [[Christopher Ruddy]]
| editor = Christopher Ruddy
| key_people = Christopher Ruddy (CEO)<br />David J. Perel (Director)<br />Kenneth Chandler (Editor)
| launch_date = {{Start date and age|1998|9|16}}
| current_status = Active
}}

[[Christopher Ruddy]] started Newsmax.com on September 16, 1998, supported by a group of investors including the family of former [[Central Intelligence Agency]] Director [[William J. Casey]]. Later, [[Richard Mellon Scaife]], Ruddy's former employer at the ''[[Pittsburgh Tribune-Review]]'', invested in the fledgling company.<ref>Poe, pp. 171–172.</ref> One of the initial board members was author [[James Dale Davidson]], who edited a financial newsletter. Davidson's co-editor, [[William Rees-Mogg|Lord Rees-Mogg]], former editor of the ''[[The Times|Times]]'' of London, later became chairman of Newsmax.<ref>Poe, p. 100.</ref> Ruddy previously promoted conspiracy theories about the [[suicide of Vince Foster]].<ref>[https://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html A Compass for Conservative Politics] {{Webarchive|url=https://web.archive.org/web/20170318204004/http://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |date=March 18, 2017 }}, ''[[New York Times]]'', Jeremy W. Peters, July 10, 2011. Retrieved January 25, 2019.</ref>

Other news figures who later joined the Newsmax board included [[Arnaud de Borchgrave]], the longtime ''[[Newsweek]]'' chief correspondent who also serves as [[editor-at-large]] of [[United Press International]] (UPI), and Jeff Cunningham, former publisher of ''[[Forbes]]''. [[Admiral (United States)|Admiral]] [[Thomas Moorer]], the former [[chairman of the Joint Chiefs of Staff]] and [[chief of naval operations]] during the [[Vietnam War]], also served as one of the company's founding board members. Former [[United States secretary of state]] and [[Presidency of Richard Nixon|Nixon]] and [[Gerald Ford#Presidency (1974–1977)|Ford administration]] [[White House Chief of Staff|chief of staff]] General [[Alexander M. Haig]], Jr. served as special adviser to Newsmax.<ref>{{cite press release |title=General Alexander M. Haig, Jr. joins NewsMax.com advisory board |url=http://www.prnewswire.co.uk/cgi/news/release?id=68003 |work=Newsmax |via=[[PR Newswire]] |archive-url=https://archive.today/20120906195739/http://www.prnewswire.co.uk/news-releases/general-alexander-m-haig-jr-joins-newsmaxcom-advisory-board-153810575.html |archive-date=2012-09-06 |date=2012-05-23 |url-status=dead}}</ref>

From its founding in 1998, Newsmax became known for its anti-[[Bill Clinton|Clinton]] content.<ref name=":8" /> However in the fall of 2007, Newsmax CEO [[Christopher Ruddy]] published a favorable review of former president [[Bill Clinton]]'s book ''[[Giving: How Each of Us Can Change the World]]''<ref>{{Cite news |last=Ruddy |first=Christopher |date=September 14, 2007 |title=Clinton's Book Surprises |work=Newsmax |url=https://www.newsmax.com/ruddy/bill-clinton/2007/09/14/id/321676/ |url-status=live |access-date=October 16, 2023 |archive-url=https://web.archive.org/web/20201019154941/https://www.newsmax.com/ruddy/bill-clinton/2007/09/14/id/321676/ |archive-date=October 19, 2020}}</ref> and a positive interview with him at Newsmax.com,<ref>{{Cite web |last1=Clinton |first1=Bill |last2=Ruddy |first2=Christopher |date=November 1, 2007 |title=Bill Clinton Interview: Hillary Will Make the Decisions |url=https://www.newsmax.com/newsfront/bill-clinton-interview/2007/11/01/id/322050/ |url-status=live |archive-url=https://web.archive.org/web/20120307051817/http://www.newsmax.com/Newsfront/Bill-Clinton-Interview/2007/11/01/id/322050 |archive-date=March 7, 2012 |access-date=October 16, 2023 |website=Newsmax}}</ref> followed by a positive cover story in ''Newsmax'' magazine.<ref>{{Cite news |date=31 October 2007 |title=Bill Clinton Still (Very Much) in Power |work=Newsmax |url=https://www.newsmax.com/headline/bill-clinton/2007/10/31/id/322051/ |access-date=16 October 2023 |archive-url=https://archive.today/20231016184620/https://www.newsmax.com/headline/bill-clinton/2007/10/31/id/322051/ |archive-date=16 October 2023}}</ref> ''[[The New York Times]]'' said with reference to the event that politics had made "[[wiktionary:strange bedfellows|strange bedfellows]]".<ref>Healy, Patrick, [http://thecaucus.blogs.nytimes.com/2007/11/01/bill-clinton-gives-interview-to-former-foe "Clinton gives interview to former foe"] {{Webarchive|url=https://web.archive.org/web/20200811182310/https://thecaucus.blogs.nytimes.com/2007/11/01/bill-clinton-gives-interview-to-former-foe/ |date=August 11, 2020 }}, thecaucus.blogs.nytimes.com, November 1, 2007.</ref> Bill Clinton also visited the Newsmax headquarters in West Palm Beach in 2010.<ref name=":10">{{cite web |last=Bennett |first=George |title=Head of conservative Newsmax website defends Clintons |url=https://www.palmbeachpost.com/article/20150428/news/812064499 |archive-url=https://web.archive.org/web/20210620075300/https://www.palmbeachpost.com/article/20150428/news/812064499 |url-status=dead |archive-date=June 20, 2021 |access-date=2020-12-01 |website=The Palm Beach Post |language=en }}</ref> In 2014, Newsmax donated $1 million to the [[Clinton Foundation]] and Ruddy has accompanied Clinton on foundation trips to Africa.<ref>{{cite press release |author=Clinton Foundation |date=2017-08-09 |title=Public-Private Partnerships Advance Health Care in Mozambique |url=https://stories.clintonfoundation.org/public-private-partnerships-advance-health-care-in-mozambique-88ee06bee3ad |access-date=2020-11-24 |via=[[Medium (website)|Medium]] |archive-date=February 9, 2023 |archive-url=https://web.archive.org/web/20230209193400/https://stories.clintonfoundation.org/public-private-partnerships-advance-health-care-in-mozambique-88ee06bee3ad?gi=bf40af8827c1 |url-status=live }}</ref><ref>{{cite web |last1=Gold |first1=Hadas |author1-link=Hadas Gold |title=Newsmax pledged $1M to Clinton foundation |url=https://www.politico.com/blogs/media/2015/02/newsmax-pledged-1m-to-clinton-foundation-202803 |date=2015-02-19 |access-date=2020-11-24 |website=[[Politico]] |language=en |archive-date=February 22, 2021 |archive-url=https://web.archive.org/web/20210222020400/https://www.politico.com/blogs/media/2015/02/newsmax-pledged-1m-to-clinton-foundation-202803 |url-status=live }}</ref> 

In a January 2010 profile on the company, the ''[[Financial Times]]'' reported that the "rise of Newsmax" had defied the media trend and said that the Newsmax website was "one of the strongest conservative voices online". The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade, closing 2009 with $36 million revenues, up from $25 million the year before.<ref name=":7">{{Cite web |last=Pompeo |first=Joe |date=Jun 11, 2010 |title=Newsmax Boss Chris Ruddy Says He'd Make Newsweek Profitable In 18 Months, Bring Back Michael Isikoff |url=https://www.businessinsider.com/chris-ruddy-newsweek-2010-6 |url-status=live |archive-url=https://web.archive.org/web/20100613050356/https://www.businessinsider.com/chris-ruddy-newsweek-2010-6 |archive-date=June 13, 2010 |access-date=October 17, 2023 |website=Business Insider}}</ref> A 2010 ''[[New York Post]]'' story reported that the paper's long-time former [[editor]] Kenneth Chandler would become ''Newsmax Magazine's'' [[editor-in-chief]]. Earlier Ruddy had told ''[[Business Insider]]'' the company expected annual 2010 revenues to reach $50 million.<ref name=":7" />

A profile on Newsmax in ''[[The New York Times]]'' described the company as a "potent force in conservative politics" and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.<ref>Peters, Jeremy W.[https://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html A Compass for Conservative Politics] {{Webarchive|url=https://web.archive.org/web/20170318204004/http://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html|date=March 18, 2017}},''The New York Times'', July 10, 2011.</ref>

Starting in April 2013, Newsmax.com and its affiliated sites drew 14.4 million unique visitors, leading comScore's News/Politics category over such sites as ''[[The Huffington Post]]'' Politics, [[Fox News]] Politics, [[CNN Politics]], [[NBCNews.com]] Politics, and [[Politico]] in monthly viewership for two consecutive months.<ref>{{Cite web |date=June 5, 2013 |title=Wednesday, June 5, 2013 |url=https://www.talkers.com/2013/06/05/wednesday-june-5-2013/ |url-status=live |archive-url=https://web.archive.org/web/20220921010901/https://www.talkers.com/2013/06/05/wednesday-june-5-2013/ |archive-date=2022-09-21 |access-date=2022-09-21 |website=[[Talkers Magazine]]}}</ref>

Newsmax contributors include [[Nancy Brinker]], [[George Will]], [[Lanny Davis]], [[Alan Dershowitz]], [[Christopher W. Ruddy]], [[David Limbaugh]], [[Ben Stein]], [[Susan Estrich]], [[Laura Schlessinger|Dr. Laura Schlessinger]],<ref name=":13">{{Cite web |title=NewsMax Blogs |url=http://www.newsmax.com/blogs |url-status=dead |archive-url=https://web.archive.org/web/20110828171217/http://www.newsmax.com/blogs |archive-date=August 28, 2011 |access-date=April 4, 2010 |website=Newsmax}}</ref> [[Michael Reagan]],<ref name=":13" /><ref name="Reuters">{{cite news |last=Shiffman |first=John |date=2021-10-07 |title=The tech entrepreneur who founded Trump's go-to TV news network |publisher=[[Reuters]] |url=https://www.reuters.com/investigates/special-report/usa-oneamerica-founder/ |access-date=July 29, 2022 |archive-date=June 14, 2022 |archive-url=https://web.archive.org/web/20220614222612/https://www.reuters.com/investigates/special-report/usa-oneamerica-founder/ |url-status=live }}</ref> [[Dr. Mehmet Oz]] and [[Dr. Michael Roizen]].<ref>{{cite web |title=Newsmax Health: Drs. Mehmet Oz and Dr. Mike Roizen |url=https://www.newsmax.com/health/insiders/dr-oz/id-188/ |website=Newsmax |access-date=19 January 2021 |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126025442/https://www.newsmax.com/health/insiders/dr-oz/id-188/ |url-status=live }}</ref>

In November 2017, ''Politico'' reported that [[Fox News]], facing new competitors, was giving more favorable coverage to President [[Donald Trump]]. In an interview, Newsmax CEO [[Christopher Ruddy]] criticized [[Fox News]]' hosts unwillingness to criticize President Donald Trump, telling Politico that "Newsmax is very supportive of the president, but we also will publish things that are critical of him time to time", Ruddy said. "Fox seems to have decided to become very closely aligned, which seems unnatural, and it doesn't seem consistent.<ref>{{cite web |last=Schwartz |first=Jason |title=Fox, facing new competitors, clings tighter to Trump |url=https://www.politico.com/story/2017/11/09/fox-news-trump-presidency-244712 |access-date=2020-11-16 |website=[[Politico]] |date=November 9, 2017 |language=en |archive-date=December 29, 2020 |archive-url=https://web.archive.org/web/20201229224423/https://www.politico.com/story/2017/11/09/fox-news-trump-presidency-244712 |url-status=live }}</ref>

=== Coverage of the 2020 United States presidential election ===
During the [[2020 United States presidential election]], President Trump began to promote Newsmax over its rival, [[Fox News]].<ref>{{cite web |last1=Man |first1=Anthony |title=South Florida's Newsmax rides wave of interest as Donald Trump urges supporters to turn off Fox News |url=https://www.sun-sentinel.com/news/politics/elections/fl-ne-trump-pushes-newsmax-over-fox-20201113-mv52b2b5efgidcjb5pjymftnfa-story.html |url-status=live |archive-url=https://web.archive.org/web/20201113070505/https://www.sun-sentinel.com/news/politics/elections/fl-ne-trump-pushes-newsmax-over-fox-20201113-mv52b2b5efgidcjb5pjymftnfa-story.html |archive-date=November 13, 2020 |access-date=2020-11-13 |website=sun-sentinel.com|date=November 13, 2020 }}</ref><ref>{{cite web |author=Analysis by Brian Stelter |title=Trump voters are flocking to a TV channel that claims Biden is not president-elect |url=https://www.cnn.com/2020/11/12/media/fox-news-newsmax-reliable-sources/index.html |url-status=live |archive-url=https://web.archive.org/web/20201112102329/https://www.cnn.com/2020/11/12/media/fox-news-newsmax-reliable-sources/index.html |archive-date=November 12, 2020 |access-date=2020-11-13 |website=[[CNN]]|date=November 12, 2020 }}</ref><ref>{{cite web |date=13 November 2020 |title=Donald Trump attacks Fox News: 'They forgot the golden goose' |url=http://www.theguardian.com/us-news/2020/nov/13/donald-trump-attacks-fox-news-they-forgot-the-golden-goose |url-status=live |archive-url=https://web.archive.org/web/20201113062044/https://www.theguardian.com/us-news/2020/nov/13/donald-trump-attacks-fox-news-they-forgot-the-golden-goose |archive-date=November 13, 2020 |access-date=2020-11-13 |website=[[The Guardian]]}}</ref><ref>{{cite magazine |last=Ecarma |first=Caleb |title=The Fox News vs. Newsmax Arm Wrestling Match Is Heating Up |url=https://www.vanityfair.com/news/2020/11/fox-news-vs-newsmax-heating-up |access-date=2020-11-22 |magazine=Vanity Fair |date=November 20, 2020 |language=en-us |archive-date=December 15, 2020 |archive-url=https://web.archive.org/web/20201215170534/https://www.vanityfair.com/news/2020/11/fox-news-vs-newsmax-heating-up |url-status=live }}</ref> Trump's preference for Newsmax over Fox News became clearer after the latter became the first news outlet to call [[2020 United States presidential election in Arizona|Arizona]] for Democratic challenger [[Joe Biden]].<ref name="wapoTrump">{{cite news |last=Barr |first=Jeremy |date=November 10, 2020 |title=Newsmax hopes conservative anger at Fox News and a few Trump tweets can boost the much smaller network |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/media/2020/11/10/newsmax-fox-news-trump-tweets/ |url-status=live |access-date=November 10, 2020 |archive-url=https://web.archive.org/web/20201113070520/https://www.washingtonpost.com/media/2020/11/10/newsmax-fox-news-trump-tweets/ |archive-date=November 13, 2020}}</ref> Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers, as well as employing Fox News alumni to join their lineup on [[Newsmax TV]], such as [[Rob Schmitt]] and [[Greg Kelly]].<ref name="wapoTrump" /><ref>{{cite web |last1=Zara |first1=Christopher |date=10 November 2020 |title=Newsmax could end up being the Fox News of the post-Trump era |url=https://www.fastcompany.com/90573893/newsmax-could-end-up-being-the-fox-news-of-the-post-trump-era |url-status=live |archive-url=https://web.archive.org/web/20201110204546/https://www.fastcompany.com/90573893/newsmax-could-end-up-being-the-fox-news-of-the-post-trump-era |archive-date=November 10, 2020 |access-date=2020-11-11 |website=Fast Company}}</ref><ref name=":5">{{cite web |title=Trump voters are flocking to a TV channel that claims Biden is not president-elect |date=November 12, 2020 |url=https://edition.cnn.com/2020/11/12/media/fox-news-newsmax-reliable-sources/index.html |url-status=live |archive-url=https://web.archive.org/web/20201113070506/https://edition.cnn.com/2020/11/12/media/fox-news-newsmax-reliable-sources/index.html |archive-date=November 13, 2020 |access-date=November 13, 2020}}</ref> [[Emily St. James|Emily VanDerWerff]] of ''[[Vox (website)|Vox]]'' reported that the outlet "spent lots of time arguing that other media outlets jumped the gun in calling the election for Biden and that Trump still has a path to win this thing", and that it was one of the only networks that didn't call the election for Biden, citing the Trump campaign's legal challenges. However, she did write that "Newsmax doesn't go full arch-conservative" and "doesn't give airtime to QAnon paranoiacs".<ref name=":4">{{cite web |last=VanDerWerff |first=Emily |author-link=Emily St. James |date=2020-11-12 |title=My two days watching Newsmax, the network waging war on Fox News from the right |url=https://www.vox.com/culture/21558899/newsmax-network-fox-news-trump-biden |access-date=2020-11-14 |website=[[Vox (website)|Vox]] |language=en |archive-date=March 14, 2021 |archive-url=https://web.archive.org/web/20210314195501/https://www.vox.com/culture/21558899/newsmax-network-fox-news-trump-biden |url-status=live }}</ref>

CNN's [[Brian Stelter]], in an on-air interview, asked Newsmax CEO [[Christopher Ruddy]] why the network chose to air "election denialism" and "bogus voter fraud stuff", to which Ruddy replied that the network featured all points of view and argued that all of the other major news outlets who had reported Biden's election win were "rushing".<ref name=":6" />

In an interview with ''[[Variety (magazine)|Variety]]'', Ruddy stated that, "We are waiting for the states' certification and the electoral college, but we will at some point when that happens" and insisted: "We will be supportive of whoever the next president is."<ref name=":1" /> He added "Newsmax would never become Trump TV. We have always seen ourselves as an independent news agency" but would be willing to Trump having a weekly show.<ref name=":1">{{cite web |last=Steinberg |first=Brian |date=2020-11-15 |title=Newsmax CEO: 'We Are Not Actively Selling,' Have No Desire to Be 'Trump TV' |url=https://variety.com/2020/tv/news/newsmax-ceo-christopher-ruddy-fox-news-trump-tv-1234832336/ |access-date=2020-11-16 |website=[[Variety (magazine)|Variety]]|language=en-US |archive-date=February 12, 2021 |archive-url=https://web.archive.org/web/20210212185204/https://variety.com/2020/tv/news/newsmax-ceo-christopher-ruddy-fox-news-trump-tv-1234832336/ |url-status=live }}</ref> Ruddy says the company is "moderately conservative and we will continue to have a moderately conservative viewpoint on things – including the president".<ref name=":1" />

In a later interview with ''[[The New Yorker]]'', Ruddy stated, "I do think that Donald Trump should concede when the certifications come in", he said, adding that he "would not support going to state legislators to overturn the electors".<ref>{{cite web |last=EST |first=Natalie Colarossi On 11/24/20 at 1:29 PM |date=2020-11-24 |title=Newsmax CEO thinks Trump should concede when states certify elections, would support overturning Electoral College |url=https://www.newsweek.com/newsmax-ceo-thinks-trump-should-concede-when-states-certify-elections-would-support-overturning-1549922 |access-date=2020-11-24 |website=[[Newsweek]]|language=en |archive-date=February 23, 2021 |archive-url=https://web.archive.org/web/20210223165515/https://www.newsweek.com/newsmax-ceo-thinks-trump-should-concede-when-states-certify-elections-would-support-overturning-1549922 |url-status=live }}</ref>

Following the certification of the [[United States electoral college|electoral college]] of [[Joe Biden]] as the winner on December 14, 2020, the network began using the title, "[[President-elect of the United States|President-elect]]" to refer to Biden.<ref name=":14">{{cite web |last=Coleman |first=Justine |date=2020-12-14 |title=Newsmax anchor refers to 'President-elect' Joe Biden |url=https://thehill.com/homenews/media/530161-newsmax-anchor-refers-to-president-elect-joe-biden |access-date=2020-12-14 |website=[[The Hill (newspaper)|The Hill]]|language=en |archive-date=January 6, 2021 |archive-url=https://web.archive.org/web/20210106001517/https://thehill.com/homenews/media/530161-newsmax-anchor-refers-to-president-elect-joe-biden |url-status=live }}</ref>

=== Acquisition reports ===
On November 15, 2020, ''[[The Wall Street Journal]]'' reported that Hicks Equity Partners, a [[private equity]] firm with ties to a co-chair of the [[Republican National Committee]], was exploring a buyout of Newsmax. The Hicks group identified a team of executives who would manage the network, and had been talking to former [[Fox News]] hosts including [[Megyn Kelly]].<ref>{{cite news |last1=Mullin |first1=Benjamin |last2=Chung |first2=Juliet |last3=Hagey |first3=Keach |last4=Ballhaus |first4=Rebecca |author4-link=Rebecca Ballhaus |date=2020-11-15 |title=Trump Allies Explored Buyout of Newsmax TV as Fox News Alternative |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/trump-allies-explored-buyout-of-newsmax-tv-as-fox-news-alternative-11605464737 |access-date=2020-11-16 |issn=0099-9660 |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116174859/https://www.wsj.com/articles/trump-allies-explored-buyout-of-newsmax-tv-as-fox-news-alternative-11605464737 |url-status=live }}</ref> Media analyst Michael Nathanson reported that if a competing network took 20% of Fox News' audience, it could sap about $200 million in annual profit from the company. In an interview with ''Variety'', Newsmax CEO Christopher Ruddy stated "we are not actively selling" the company though he had expressions of interests from investors. Regarding Hicks Equity Partners, Ruddy stated, "we have no deal with them".<ref name=":1" /> Ruddy stated that "We would like to overtake Fox News in 12 months, and I think it's doable."<ref>{{cite web |title=Newsmax CEO Chris Ruddy: 'We Would Like to Overtake Fox News In the Next 12 Months, and I Think It's Do-able' |url=https://adweek.it/3f21ZA9 |access-date=2020-11-16 |website=adweek.it |date=November 16, 2020 |language=en-US |archive-date=November 19, 2020 |archive-url=https://web.archive.org/web/20201119224054/https://adweek.it/3f21ZA9 |url-status=live }}</ref>

=== Post-2020 United States presidential election ===
Newsmax promoted baseless<ref>{{cite web |last1=Greenberg |first1=Jon |title=How Fox News, Newsmax vote-rigging coverage squares with defamation law |url=https://www.politifact.com/article/2020/dec/23/how-fox-news-newsmax-vote-rigging-coverage-squares/ |website=[[PolitiFact]] |access-date=January 19, 2021 |date=December 23, 2020 |archive-date=March 4, 2021 |archive-url=https://web.archive.org/web/20210304043204/https://www.politifact.com/article/2020/dec/23/how-fox-news-newsmax-vote-rigging-coverage-squares/ |url-status=live }}</ref><ref>{{cite web |last1=Samuels |first1=Brett |title=Voting machine company Smartmatic demands conservative networks retract election claims |url=https://thehill.com/homenews/media/530080-smartmatic-files-retraction-demands-with-conservative-networks-over-election |website=[[The Hill (newspaper)|The Hill]] |access-date=January 19, 2021 |language=en |date=December 14, 2020 |archive-date=March 5, 2021 |archive-url=https://web.archive.org/web/20210305072931/https://thehill.com/homenews/media/530080-smartmatic-files-retraction-demands-with-conservative-networks-over-election |url-status=live }}</ref><ref>{{cite web |last1=Smiley |first1=David |title=Florida-based elections vendor demands conservative media retract rigging reports |url=https://www.miamiherald.com/news/politics-government/article247830580.html |website=[[Miami Herald]] |access-date=January 19, 2021 |date=December 14, 2020 |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126102706/https://www.miamiherald.com/news/politics-government/article247830580.html |url-status=live }}</ref> allegations that voting machine company [[Smartmatic]] and its competitor [[Dominion Voting Systems]] had conspired to rig the election against Trump. On [[Facebook]], Newsmax published a video of its host [[Carl Higbie]] making three minutes of debunked claims against the election results, which accumulated 16.5 million views from November 7–10.<ref name=":6" /> In December 2020, Smartmatic sent a letter to Newsmax threatening legal action and demanding "a full and complete retraction of all false and defamatory statements and reports".<ref>{{cite web |url=https://www.washingtonpost.com/media/2020/12/21/newsmax-clarification-smartmatic/ |title=Newsmax issues sweeping 'clarification' debunking its own coverage of election misinformation |first=Jeremy |last=Barr |via=www.washingtonpost.com |access-date=December 22, 2020 |archive-date=December 21, 2020 |archive-url=https://web.archive.org/web/20201221235729/https://www.washingtonpost.com/media/2020/12/21/newsmax-clarification-smartmatic/ |url-status=live }}</ref><ref>{{cite web |url=https://www.washingtonpost.com/media/2020/12/19/lou-dobbs-debunk-fact-check-smartmatic/ |title=Lou Dobbs debunks his own claims of election fraud – after a legal demand from Smartmatic |first=Jeremy |last=Barr |via=www.washingtonpost.com |access-date=December 22, 2020 |archive-date=January 11, 2021 |archive-url=https://web.archive.org/web/20210111034649/https://www.washingtonpost.com/media/2020/12/19/lou-dobbs-debunk-fact-check-smartmatic/ |url-status=live }}</ref>

Days later, a Newsmax host stated the company "would like to clarify its news coverage and note it has not reported as true certain claims" made by Newsmax interviewees about Dominion and Smartmatic. Newsmax declared that it had "no evidence" of certain claims made on its programming, including the claim that the two companies have a business relationship, the claim that either company used each other's software, and the claim that either company "manipulated votes" in the 2020 American general election.<ref>{{cite news |last1=Fischer |first1=Sara |last2=Perano |first2=Ursula |title=Right-wing shows air clarifications about "rigged" voting machines after legal threats |url=https://www.axios.com/newsmax-correction-fox-news-dominion-smartmatic-0886023b-a9fc-42c5-b68f-d8492ad04e5e.html |access-date=December 22, 2020 |work=[[Axios (website)|Axios]] |date=December 21, 2020 |archive-date=December 22, 2020 |archive-url=https://web.archive.org/web/20201222000229/https://www.axios.com/newsmax-correction-fox-news-dominion-smartmatic-0886023b-a9fc-42c5-b68f-d8492ad04e5e.html |url-status=live }}</ref><ref>{{cite news |last1=Bauder |first1=David |title=Fox, Newsmax shoot down their own aired claims on election |url=https://apnews.com/article/election-2020-joe-biden-donald-trump-technology-elections-826071eb5b52ec8aea6b0028da78c61c |access-date=December 22, 2020 |work=[[Associated Press]] |date=December 22, 2020 |archive-date=December 22, 2020 |archive-url=https://web.archive.org/web/20201222000644/https://apnews.com/article/election-2020-joe-biden-donald-trump-technology-elections-826071eb5b52ec8aea6b0028da78c61c |url-status=live }}</ref> Newsmax also stated it had "no evidence" that Smartmatic software was used anywhere except Los Angeles during the 2020 election.<ref>{{cite news |last1=Mastranglo |first1=Dominick |title=Newsmax issues clarification on Smartmatic, Dominion claims |url=https://thehill.com/homenews/media/531153-newsmax-issues-clarification-on-smartmatic-dominion-claims |access-date=December 22, 2020 |work=[[The Hill (newspaper)|The Hill]] |date=December 21, 2020 |archive-date=December 21, 2020 |archive-url=https://web.archive.org/web/20201221235521/https://thehill.com/homenews/media/531153-newsmax-issues-clarification-on-smartmatic-dominion-claims |url-status=live }}</ref> Newsmax additionally said viewers should be aware of "several facts", including that both companies have no relationship with [[George Soros]], and that "Smartmatic is a U.S. company and not owned by the Venezuelan government" or any other foreign entity.<ref>{{cite news |last1=Ellefson |first1=Lindsey |title=NewsMax Admits No Evidence of Voting Machine Fraud After Smartmatic Threatens Lawsuit |url=https://www.thewrap.com/newsmax-admits-no-evidence-of-voting-machine-fraud-after-smartmatic-threatens-lawsuit/ |access-date=December 22, 2020 |work=[[TheWrap]] |date=December 21, 2020 |archive-date=December 21, 2020 |archive-url=https://web.archive.org/web/20201221225036/https://www.thewrap.com/newsmax-admits-no-evidence-of-voting-machine-fraud-after-smartmatic-threatens-lawsuit/ |url-status=live }}</ref><ref>{{cite news |last1=McEvoy |first1=Jemima |title=Fox News, Newsmax Walk Back Election Fraud Claims After Voting Machine Manufacturer Threatens Legal Action |url=https://www.forbes.com/sites/jemimamcevoy/2020/12/21/fox-news-newsmax-walk-back-election-fraud-claims-after-voting-machine-manufacturer-threatens-legal-action/?sh=1eb2dda5cfd2 |access-date=December 22, 2020 |work=[[Forbes]] |date=December 21, 2020 |archive-date=February 21, 2021 |archive-url=https://web.archive.org/web/20210221024526/https://www.forbes.com/sites/jemimamcevoy/2020/12/21/fox-news-newsmax-walk-back-election-fraud-claims-after-voting-machine-manufacturer-threatens-legal-action/?sh=1eb2dda5cfd2 |url-status=live }}</ref>

[[Mediaite]]'s Rudy Takala wrote that conservatives disgruntled with [[Fox News]] could potentially be disappointed by Newsmax due to CEO [[Christopher Ruddy]]'s friendship with former Democratic president [[Bill Clinton]] and positive remarks about a [[Hillary Clinton]] presidential campaign.<ref name=":9">{{cite web |date=2020-11-24 |title=Newsmax: Friend or Looming Foe to Conservatives? |url=https://www.mediaite.com/opinion/conservatives-hoping-for-new-media-hero-in-newsmax-may-find-an-obstacle-in-ceos-left-leaning-tendencies/ |access-date=2020-11-24 |website=Mediaite |language=en |archive-date=February 22, 2021 |archive-url=https://web.archive.org/web/20210222153812/https://www.mediaite.com/opinion/conservatives-hoping-for-new-media-hero-in-newsmax-may-find-an-obstacle-in-ceos-left-leaning-tendencies/ |url-status=live }}</ref> Newsmax has previously donated $1 million to the [[Clinton Foundation]]. When reached for comment, Ruddy said, "Like Donald Trump, Rupert Murdoch and other business people, I have donated to the Clinton Foundation and a few Democrats, but over 90 percent of my political contributions have been to Republicans, including ones to President Trump."<ref name=":9" />

Jeffrey McCall, a journalism professor at [[DePauw University]], told Mediaite that "Ruddy is a pragmatist unlikely to allow his operation to be a fully ideological platform. Trump allies who want to bend the arc of media progressivism will need a much more comprehensive national strategy than just trying to take over one particular media outlet."<ref name=":9" />

''[[Adweek]]'' reported that Newsmax's TV ratings grew tenfold in the fourth quarter of 2020 compared to the previous quarter. Its top two shows, [[Sean Spicer|Spicer]] & Co. and [[Greg Kelly]] Reports (at 7 p.m.), averaged 816,000 total viewers during the same November 7–18 interval.<ref>{{cite web |title=10 Things You Need to Know About Newsmax |date=November 23, 2020 |url=https://www.adweek.com/tv-video/newsmax-conservative-news-network-10-things-you-need-to-know/ |access-date=2020-11-24 |language=en-US |archive-date=December 25, 2020 |archive-url=https://web.archive.org/web/20201225044005/https://www.adweek.com/tv-video/newsmax-conservative-news-network-10-things-you-need-to-know/ |url-status=live }}</ref> Regarding coverage of the Biden administration, CEO Christopher Ruddy told ''Adweek'' "I think Newsmax's job is to be loyal opposition, to question the policies, the programs and the people that are coming into the Biden administration. We're going to take a very careful look at that. I think we were pretty fair with Barack Obama. We were tough on him, but we never called for his impeachment", he said.<ref>{{cite web |last1=Katz |first1=A.J. |title=Newsmax CEO Chris Ruddy Talks Ratings, Making Plans for a Biden Administration, Catching Up to Fox News and More |url=https://www.adweek.com/tvnewser/newsmax-ceo-chris-ruddy-talks-ratings-making-plans-for-a-biden-administration-catching-up-to-fox-news-and-more/463868/ |website=AdWeek |date=November 23, 2020 |access-date=19 January 2021 |archive-date=November 26, 2020 |archive-url=https://web.archive.org/web/20201126151945/https://www.adweek.com/tvnewser/newsmax-ceo-chris-ruddy-talks-ratings-making-plans-for-a-biden-administration-catching-up-to-fox-news-and-more/463868/ |url-status=live }}</ref> Newsmax TV momentarily exceeded Fox News in viewership in December 2020, but lost viewers after the conclusion of the election cycle.<ref>{{cite web |last1=Stelter |first1=Brian |title=Newsmax TV scores a ratings win over Fox News for the first time ever |url=https://www.cnn.com/2020/12/08/media/newsmax-fox-news-ratings/index.html |website=[[CNN]] |date=December 8, 2020 |access-date=16 April 2021 |archive-date=December 9, 2020 |archive-url=https://web.archive.org/web/20201209003153/https://www.cnn.com/2020/12/08/media/newsmax-fox-news-ratings/index.html |url-status=live }}</ref><ref>{{cite web |last1=Graham |first1=Jennifer |title=Fox News, Newsmax and the fight for conservative TV |url=https://www.deseret.com/indepth/2021/3/8/22308188/fox-news-versus-newsmax-and-the-future-of-trump-tv-donald-trump-christopher-ruddy-oan |website=[[Deseret News]] |access-date=16 April 2021 |language=en |date=8 March 2021 |archive-date=April 16, 2021 |archive-url=https://web.archive.org/web/20210416003015/https://www.deseret.com/indepth/2021/3/8/22308188/fox-news-versus-newsmax-and-the-future-of-trump-tv-donald-trump-christopher-ruddy-oan |url-status=live }}</ref> A [[Pew Research Center]] study found that Newsmax's reach (10% of American adults) continued to trail Fox News's reach (43% of American adults) in March 2021.<ref>{{cite web |last1=Mitchell |first1=Amy |title=Newsmax and OAN News Consumers Also Likely To Turn to Fox News |url=https://www.journalism.org/2021/03/23/large-majorities-of-newsmax-and-oan-news-consumers-also-go-to-fox-news/ |website=[[Pew Research Center]] |access-date=16 April 2021 |date=23 March 2021 |archive-date=April 16, 2021 |archive-url=https://web.archive.org/web/20210416003010/https://www.journalism.org/2021/03/23/large-majorities-of-newsmax-and-oan-news-consumers-also-go-to-fox-news/ |url-status=live }}</ref>

In July 2021, ''[[Vox (website)|Vox]]'' noted that "Newsmax's effort to out-Trump the competition has been less successful since Trump left the White House for Mar-a-Lago. Newsmax's viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and January, Fox News has reestablished itself as not just the most-watched right-wing cable news network but the most-watched cable news network, period."<ref>{{Cite web |last=Rupar |first=Aaron |date=2021-07-28 |title=Why Newsmax is failing |url=https://www.vox.com/2021/7/28/22594550/newsmax-ratings-dive-explained |access-date=2022-09-05 |website=[[Vox (website)|Vox]]|language=en |archive-date=September 4, 2022 |archive-url=https://web.archive.org/web/20220904183623/https://www.vox.com/2021/7/28/22594550/newsmax-ratings-dive-explained |url-status=live }}</ref>

In November 2021, a study by the [[Center for Countering Digital Hate]] described Newsmax as being among "ten fringe publishers" that together were responsible for nearly 70 percent of Facebook user interactions with content that [[Climate change denial|denies climate change]]. Facebook disputed the study's methodology.<ref name="Porterfield_11/2/2021">{{cite web|last=Porterfield|first=Carlie|date=November 2, 2021|title=Breitbart Leads Climate Change Misinformation On Facebook, Study Says|url=https://www.forbes.com/sites/carlieporterfield/2021/11/02/breitbart-leads-climate-change-misinformation-on-facebook-study-says/|access-date=November 3, 2021|website=[[Forbes]]|archive-date=November 15, 2021|archive-url=https://web.archive.org/web/20211115034740/https://www.forbes.com/sites/carlieporterfield/2021/11/02/breitbart-leads-climate-change-misinformation-on-facebook-study-says/|url-status=live}}</ref><ref>{{Cite web |last=Waldman |first=Scott |date=2022-02-23 |title=Climate denial still flourishes on Facebook — report |url=https://www.eenews.net/articles/climate-denial-still-flourishes-on-facebook-report/ |access-date=2022-04-15 |website=[[Environment & Energy Publishing|E&E News]] |language=en-US |archive-date=March 18, 2022 |archive-url=https://web.archive.org/web/20220318210415/https://www.eenews.net/articles/climate-denial-still-flourishes-on-facebook-report/ |url-status=live }}</ref><ref name="Toxic_Ten_11/2/2021">{{cite web | date=November 2, 2021 | title=The Toxic Ten: How ten fringe publishers fuel 69% of digital climate change denial | publisher=[[Center for Countering Digital Hate]] | url=https://www.counterhate.com/toxicten | access-date=November 3, 2021 | archive-date=November 9, 2021 | archive-url=https://web.archive.org/web/20211109133630/https://www.counterhate.com/toxicten | url-status=live }}</ref>

Also in November 2021, Newsmax White House correspondent [[Emerald Robinson]] falsely tweeted that the [[Moderna COVID-19 vaccine]] contained [[luciferase]] "so that you can be tracked". This echoed earlier false social media claims that the vaccine supposedly had satanic links due to "[[lucifer]]" in luciferase and alleged references to "[[666 (number)|666]]". Robinson's tweet began with the salutation "Dear Christians" and referred her over 400,000 followers to the [[Book of Revelation]]; in a tweet days earlier, she equated vaccines with the [[The Beast (Revelation)#Mark of the Beast|Mark of the Beast]].<ref>{{Cite web|url=https://www.snopes.com/fact-check/luciferase-covid-19-vaccines/|title='Luciferase' Is Not an Ingredient in COVID-19 Vaccines|date=November 2, 2021|first=Dan|last=Evon|website=Snopes.com|access-date=November 2, 2021|archive-date=November 2, 2021|archive-url=https://web.archive.org/web/20211102191830/https://www.snopes.com/fact-check/luciferase-covid-19-vaccines/|url-status=live}}</ref><ref>{{Cite news|url=https://www.reuters.com/article/factcheck-moderna-luciferin-idUSL1N2MT265|title=Fact Check-Moderna's COVID-19 vaccine does not contain luciferin or luciferase|newspaper=[[Reuters]]|date=May 6, 2021|via=www.reuters.com|access-date=November 2, 2021|archive-date=November 3, 2021|archive-url=https://web.archive.org/web/20211103100735/https://www.reuters.com/article/factcheck-moderna-luciferin-idUSL1N2MT265|url-status=live}}</ref><ref>{{Cite web|url=https://www.thedailybeast.com/newsmax-benches-reporter-emerald-robinson-who-tweeted-about-satan-linked-vaccines|title=Newsmax Benches Star Who Claimed COVID Vaccines Contain Satanic Trackers|first=Justin|last=Baragona|date=November 4, 2021|work=[[The Daily Beast]]|access-date=November 4, 2021|archive-date=November 5, 2021|archive-url=https://web.archive.org/web/20211105035000/https://www.thedailybeast.com/newsmax-benches-reporter-emerald-robinson-who-tweeted-about-satan-linked-vaccines|url-status=live}}</ref> Twitter removed the tweet that day and suspended Robinson's account for seven days, citing "repeated violations of our [[COVID-19 misinformation]] policy", as Newsmax sought to distance itself from her remark and removed her from the air pending an inquiry.<ref>{{Cite web|url=https://www.independent.co.uk/news/world/americas/newsmax-covid-vaccine-luciferase-twitter-b1951066.html |archive-url=https://ghostarchive.org/archive/20220618/https://www.independent.co.uk/news/world/americas/newsmax-covid-vaccine-luciferase-twitter-b1951066.html |archive-date=June 18, 2022 |url-access=subscription |url-status=live|title=Newsmax correspondent who said vaccine has a Luciferase tracer suspended by Twitter|date=November 3, 2021|website=[[The Independent]]}}</ref><ref>{{Cite web|url=https://www.nydailynews.com/snyde/ny-newsmax-white-house-correspondent-20211104-nmbfgxhgsjcgberbnlfsioylx4-story.html|title=Newsmax gives White House correspondent a time-out following bizarre claim seemingly linking vaccine tracking and the Devil|first=Brian|last=Niemietz|work=[[New York Daily News]]|date=November 4, 2021|access-date=November 4, 2021|archive-date=November 4, 2021|archive-url=https://web.archive.org/web/20211104211620/https://www.nydailynews.com/snyde/ny-newsmax-white-house-correspondent-20211104-nmbfgxhgsjcgberbnlfsioylx4-story.html|url-status=live}}</ref> Robinson returned to Twitter after her suspension to continue spreading COVID-19 misinformation, causing Twitter to permanently ban her within hours.<ref>{{Cite web|url=https://www.cnn.com/2021/11/10/media/newsmax-twitter-emerald-robinson-banned/index.html|title=Newsmax reporter permanently banned from Twitter for posting Covid misinformation|first=Jordan|last=Valinsky|publisher=[[CNN]]|date=November 10, 2021|access-date=December 8, 2021|archive-date=December 8, 2021|archive-url=https://web.archive.org/web/20211208012449/https://www.cnn.com/2021/11/10/media/newsmax-twitter-emerald-robinson-banned/index.html|url-status=live}}</ref><ref>{{Cite web|url=https://www.thedailybeast.com/newsmax-star-emerald-robinson-returns-to-twitterand-is-permanently-banned-hours-later-for-vax-insanity|title=Newsmax Star Returns to Twitter—and Is Permanently Banned Hours Later for Vax Insanity|first=Justin|last=Baragona|date=November 10, 2021|work=[[The Daily Beast]]|access-date=December 8, 2021|archive-date=November 30, 2021|archive-url=https://web.archive.org/web/20211130031919/https://www.thedailybeast.com/newsmax-star-emerald-robinson-returns-to-twitterand-is-permanently-banned-hours-later-for-vax-insanity|url-status=live}}</ref> Newsmax announced the next month that it would not renew Robinson's contract when it ended in January 2022.<ref>{{Cite web|url=https://deadline.com/2021/12/newsmax-emerald-robinson-white-house-james-rosen-1234886446/|title=James Rosen Joins Newsmax As Chief White House Correspondent; Emerald Robinson's Contract Won't Be Renewed|first1=Ted|last1=Johnson|date=December 7, 2021|work=[[Deadline Hollywood|Deadline]]|access-date=December 8, 2021|archive-date=December 7, 2021|archive-url=https://web.archive.org/web/20211207235413/https://deadline.com/2021/12/newsmax-emerald-robinson-white-house-james-rosen-1234886446/|url-status=live}}</ref>

In May 2023 the "small conservative cable news channel saw its ratings surge" once again in response to actions by Fox News: "Fox’s decision to fire [[Tucker Carlson|[Tucker] Carlson]]". Newsmax's viewership during the prime-time spot vacated by Carlson more than doubled.<ref>{{cite news |last1=Barr |first1=Jeremy |title= Fox's Tucker Carlson firing is boosting Newsmax's ratings. Will it last?|url=https://www.washingtonpost.com/media/2023/05/25/fox-news-ratings-newsmax-tucker-carlson/ |newspaper=[[The Washington Post]] |access-date=30 May 2023}}</ref> This increase surpassed the 2020 post-election surge and on a night-by-night basis they challenged CNN through the month to be the third-most-watched cable news channel (behind MSNBC and Fox).<ref>{{cite web |last1=Baragona |first1=Justin |title=Surging Newsmax Crows About Beating CNN in Ratings |url=https://www.thedailybeast.com/surging-newsmax-crows-about-beating-cnn-in-ratings |website=[[The Daily Beast]] |date=May 18, 2023 |access-date=13 July 2023 |archive-date=July 13, 2023 |archive-url=https://web.archive.org/web/20230713221027/https://www.thedailybeast.com/surging-newsmax-crows-about-beating-cnn-in-ratings |url-status=live }}</ref><ref>{{cite news |last1=Simonetti |first1=Isabella |title=Tucker Carlson's Fox Exit Helps Boost Newsmax Ratings |url=https://www.msn.com/en-us/money/companies/tucker-carlson-s-fox-exit-helps-boost-newsmax-ratings/ar-AA1eiZFb?ocid=finance-verthp-feeds |access-date=27 July 2023 |work=[[The Wall Street Journal]] |date=25 July 2023 |archive-date=February 26, 2024 |archive-url=https://web.archive.org/web/20240226021525/https://www.msn.com/en-us/money/companies/tucker-carlson-s-fox-exit-helps-boost-newsmax-ratings/ar-AA1eiZFb?ocid=finance-verthp-feeds |url-status=live }}</ref> On November 1, 2023, Newsmax placed its live content behind a paywall on YouTube ("Newsmax 2") while still offering a free streaming channel ("Newsmax+").<ref>{{cite web |last1=Keys |first1=Matthew |title=Newsmax launches "Newsmax 2," ends free streaming news channel |url=https://thedesk.net/2023/11/newsmax-2-free-streaming-channel-shuts-down/ |website=The Desk.net |date=November 5, 2023 |publisher=Solano Media |access-date=9 November 2023 |archive-date=November 9, 2023 |archive-url=https://web.archive.org/web/20231109203835/https://thedesk.net/2023/11/newsmax-2-free-streaming-channel-shuts-down/ |url-status=live }}</ref>

In March 2024, ''[[The Washington Post]]'' reported that between 2019 and 2020, a member of the [[Qatari Royal Family]] had invested $50 million in the network in the midst of the [[Qatar diplomatic crisis]]. It also reported that network leaders had told staffers to soften coverage related to Qatar following the investment, a claim the network later denied in response to the report.<ref>{{Cite web |last=Mastrangelo |first=Dominick |date=2024-03-26 |title=Newsmax got funding from Qatari royal family during Trump administration: WaPo |url=https://thehill.com/homenews/media/4557594-newsmax-funding-qatari-royal-family-trump-administration-wapo/ |access-date=2024-04-03 |website=The Hill |language=en-US |archive-date=April 3, 2024 |archive-url=https://web.archive.org/web/20240403052753/https://thehill.com/homenews/media/4557594-newsmax-funding-qatari-royal-family-trump-administration-wapo/ |url-status=live }}</ref><ref>{{Cite news |last1=Ellison |first1=Sarah |last2=O'Connell |first2=Jonathan |date=2024-03-26 |title=Qatari royal invested about $50 million in pro-Trump network Newsmax |url=https://www.washingtonpost.com/nation/2024/03/26/qatar-newsmax-investment/ |access-date=2024-04-10 |newspaper=Washington Post |language=en-US |issn=0190-8286 |archive-date=April 3, 2024 |archive-url=https://web.archive.org/web/20240403191823/https://www.washingtonpost.com/nation/2024/03/26/qatar-newsmax-investment/ |url-status=live }}</ref><ref>{{Cite web |last=Turak |first=Natasha |date=2024-03-27 |title=Qatari royal reportedly invested $50 million in pro-Trump news channel Newsmax |url=https://www.cnbc.com/2024/03/27/qatari-royal-invested-50-million-in-pro-trump-news-channel-newsmax-report.html |access-date=2024-04-03 |website=CNBC |language=en |archive-date=April 3, 2024 |archive-url=https://web.archive.org/web/20240403052753/https://www.cnbc.com/2024/03/27/qatari-royal-invested-50-million-in-pro-trump-news-channel-newsmax-report.html |url-status=live }}</ref>

In April 2024, Newsmax was included as a defendant in a [[defamation]] lawsuit by a man who was falsely identified as the perpetrator of the [[2023 Allen, Texas mall shooting]], alongside others such as Fox News and ''[[InfoWars]]'' personality [[Owen Shroyer]]. The man alleged the defendants had "recklessly disregarded basic journalistic safeguards and published the photo of an innocent man, branding him as a [[neo-Nazi]] murderer to his local community and the nation at large".<ref>{{Cite web |last=Kalmbacher |first=Colin |date=April 12, 2024 |title='Recklessly disregarded basic journalistic safeguards': Man sues Fox News and several conservative media outlets after he was falsely identified as a neo-Nazi mass shooter |url=https://lawandcrime.com/lawsuit/recklessly-disregarded-basic-journalistic-safeguards-man-sues-fox-news-and-several-conservative-media-outlets-after-he-was-falsely-identified-as-a-neo-nazi-mass-shooter/ |url-status=live |archive-url=https://web.archive.org/web/20240430041730/https://lawandcrime.com/lawsuit/recklessly-disregarded-basic-journalistic-safeguards-man-sues-fox-news-and-several-conservative-media-outlets-after-he-was-falsely-identified-as-a-neo-nazi-mass-shooter/ |archive-date=30 April 2024 |access-date=April 30, 2024 |website=[[Law & Crime]]}}</ref>

==== 2020 election lawsuits ====
In December 2020, Newsmax was included as a defendant in a [[defamation]] lawsuit by Dominion executive Eric Coomer.<ref name=":222">{{Cite web |last=Stracqualursi |first=Veronica |date=2020-12-23 |title=Voting machine company executive sues Trump allies for defamation |url=https://www.cnn.com/2020/12/23/politics/dominion-voting-executive-defamation-lawsuit/index.html |url-status=live |archive-url=https://web.archive.org/web/20210121010735/https://www.cnn.com/2020/12/23/politics/dominion-voting-executive-defamation-lawsuit/index.html |archive-date=January 21, 2021 |access-date=2022-11-24 |website=[[CNN]] |language=en}}</ref> Coomer asserted that the defendants had characterized him as a "traitor" and that as a result he was subjected to "multiple credible death threats".<ref>{{Cite news |last= |first= |date=December 22, 2020 |title=Dominion worker sues Trump campaign and conservative media |url=https://www.politico.com/news/2020/12/22/dominion-worker-lawsuit-trump-campaign-450212 |url-status=live |archive-url=https://web.archive.org/web/20210107035716/https://www.politico.com/news/2020/12/22/dominion-worker-lawsuit-trump-campaign-450212 |archive-date=January 7, 2021 |access-date=January 25, 2021 |work=[[Politico]] |agency=[[Associated Press]]}}</ref><ref name=":222"/><ref>{{cite news |last=Naham |first=Matt |date=December 23, 2020 |title=Dominion Employee Sues Sidney Powell, Rudy Giuliani, Trump Campaign and Right-Wing Media for Dragging His Name Through the Mud |url=https://www.mediaite.com/election-2020/dominion-employee-sues-sidney-powell-rudy-giuliani-trump-campaign-and-right-wing-media-for-dragging-his-name-through-the-mud/ |url-status=live |archive-url=https://web.archive.org/web/20201223185328/https://www.mediaite.com/election-2020/dominion-employee-sues-sidney-powell-rudy-giuliani-trump-campaign-and-right-wing-media-for-dragging-his-name-through-the-mud/ |archive-date=December 23, 2020 |access-date=January 25, 2021 |website=[[Mediaite]]}}</ref> In April 2021, Newsmax published a retraction and apology on its website, saying it "found no evidence" to support the allegations against Coomer.<ref>{{Cite news |last1=Birkeland |first1=Bente |date=April 30, 2021 |title=Newsmax Issues Retraction And Apology To Dominion Employee Over Election Stories |url=https://www.npr.org/2021/04/30/992534968/newsmax-issues-retraction-and-apology-to-dominion-employee-over-election-stories |url-status=live |archive-url=https://web.archive.org/web/20210501210056/https://www.npr.org/2021/04/30/992534968/newsmax-issues-retraction-and-apology-to-dominion-employee-over-election-stories |archive-date=May 1, 2021 |access-date=May 1, 2021 |website=NPR}}</ref>

In August 2021, Dominion sued Newsmax for "knowingly and continuously" promoting false election fraud narratives.<ref name=":11" /><ref name=":0">{{Cite news |last=Pruitt-Young |first=Sharon |date=2021-08-10 |title=The 2020 Election Is Back In Court, As Dominion Sues Conservative Media Outlets |url=https://www.npr.org/2021/08/10/1026509404/dominion-sues-conservative-media-oan-newsmax-2020-election |url-status=live |archive-url=https://web.archive.org/web/20211013093831/https://www.npr.org/2021/08/10/1026509404/dominion-sues-conservative-media-oan-newsmax-2020-election |archive-date=October 13, 2021 |access-date=2021-10-07 |work=[[NPR]] |language=en}}</ref> Newsmax said in a statement that it had "simply reported on allegations made by well-known public figures, including the President, his advisors and members of Congress", adding: "Dominion's action today is a clear attempt to squelch such reporting and undermine a free press".<ref name=":0" /> On April 9, 2025, a [[Delaware]] judge determined that Newsmax's coverage of Dominion was defamatory and consisted of false claims that Dominion had manipulated votes during the election, among other incorrect allegations. The judge stated that a jury will evaluate whether Newsmax acted with [[actual malice]] and determine possible damages.<ref name="Reuters Apr 2025">{{cite web |title=Delaware judge rules Newsmax coverage of Dominion Voting Systems was false, defamatory |url=https://www.reuters.com/business/media-telecom/delaware-judge-rules-newsmax-defamed-dominion-voting-systems-2025-04-09/ |website=[[Reuters]] |access-date=April 10, 2025}}</ref><ref name="Johnson Apr 2025">{{cite web |last1=Johnson |first1=Ted |title=Judge Sides With Dominion Voting Systems In Ruling That Newsmax Published False And Defamatory Statements About Election Rigging |url=https://deadline.com/2025/04/newsmax-dominion-voting-systems-defamation-1236364869/ |website=[[Deadline Hollywood]] |access-date=10 April 2025 |date=9 April 2025}}</ref> The case is set to go to trial on April 28, 2025.<ref>{{Cite web |last=Mwachiro |first=Mark |date=2025-04-11 |title=Newsmax Defamation Case Proceeds to Trial in Delaware |url=https://www.adweek.com/tvnewser/newsmax-dominion-defamation-trial-proceeds/ |access-date=2025-04-12 |website=[[Adweek]] |language=en-US}}</ref>

In November 2021, Smartmatic sued Newsmax for defamation.<ref>{{Cite news |last1=Bromwich |first1=Jonah E. |last2=Grynbaum |first2=Michael M. |date=2021-11-03 |title=Smartmatic Sues Newsmax and One America News Network, Claiming Defamation |url=https://www.nytimes.com/2021/11/03/business/media/smartmatic-newsmax-oan.html |access-date=2024-01-22 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 3, 2021 |archive-url=https://web.archive.org/web/20211103184112/https://www.nytimes.com/2021/11/03/business/media/smartmatic-newsmax-oan.html |url-status=live }}</ref> In August 2023, a Delaware judge rejected Newsmax's bid to narrow the alleged defamatory statements cited by Smartmatic.<ref>{{Cite news |last1=Hals |first1=Tom |last2=Coster |first2=Helen |date=August 23, 2023 |title=Judge rejects Newsmax bid to narrow Smartmatic lawsuit over 2020 US election |url=https://www.reuters.com/legal/judge-rejects-newsmaxs-bid-dismiss-smartmatic-lawsuit-over-2020-election-2023-08-23/ |work=[[Reuters]] |access-date=January 22, 2024 |archive-date=August 24, 2023 |archive-url=https://web.archive.org/web/20230824012647/https://www.reuters.com/legal/judge-rejects-newsmaxs-bid-dismiss-smartmatic-lawsuit-over-2020-election-2023-08-23/ |url-status=live }}</ref><ref>{{Cite web |last=Cohen |first=Marshall |date=2023-08-23 |title=Judge lets Smartmatic expand 2020 election defamation suit against Newsmax {{!}} CNN Business |url=https://www.cnn.com/2023/08/23/media/smartmatic-newsmax-lawsuit/index.html |access-date=2024-01-22 |website=CNN |language=en |archive-date=September 7, 2023 |archive-url=https://web.archive.org/web/20230907150839/https://www.cnn.com/2023/08/23/media/smartmatic-newsmax-lawsuit/index.html |url-status=live }}</ref> The trial was set to begin on September 30, 2024.<ref>{{Cite web |last=Cohen |first=Marshall |date=2024-09-12 |title=Smartmatic's case against Newsmax over 2020 election lies will proceed to trial this month, judge rules |url=https://edition.cnn.com/smartmatic-newsmax-trial-2020-election-fox/index.html |access-date=2024-09-26 |website=[[CNN Business]] |language=en}}</ref><ref>{{Cite news |last=Robertson |first=Katie |date=2024-09-26 |title=Newsmax Defamation Case Over 2020 Election Begins |url=https://www.nytimes.com/2024/09/26/business/media/newsmax-smartmatic-defamation-trial.html |access-date=2025-03-14 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> Newsmax and Smartmatic settled the suit on confidential terms on September 26.<ref>{{cite news |last1=Mastrangelo |first1=Dominick |title=Newsmax settles with Smartmatic days ahead of trial |url=https://thehill.com/homenews/media/4901908-newsmax-settles-lawsuit-smartmatic/ |work=The Hill |date=September 26, 2024}}</ref><ref>{{Cite web |last=Cohen |first=Marshall |date=2024-09-26 |title=Newsmax and Smartmatic settle 2020 election defamation case on eve of trial {{!}} CNN Business |url=https://www.cnn.com/2024/09/26/media/newsmax-smartmatic-settle-defamation-case/index.html |access-date=2024-10-09 |website=CNN |language=en}}</ref> In March 2025, it was revealed that Newsmax had agreed to pay $40 million to settle the lawsuit.<ref name="Indian Express Mar 2025">{{Cite web |date=2025-03-14 |title=Newsmax to pay $40 million to settle defamation suit over 2020 election claims |url=https://indianexpress.com/article/world/newsmax-to-pay-million-defamation-election-claims-9885848/ |access-date=2025-03-14 |website=[[The Indian Express]] |language=en}}</ref>

=== Initial public offering ===
On June 10, 2024, during its coverage of a rally organized in Las Vegas by former and current president Donald Trump, Newsmax announced it plans to file for an [[Initial public offering|initial public stock offering]] either in late 2024 or early 2025.<ref>{{Cite news |last=Glickman |first=Ben |title=Newsmax Considers IPO With Private Placement of Up to $225 Million |url=https://www.wsj.com/business/media/newsmax-eyes-ipo-with-private-placement-of-up-to-225-million-10ee8e8a |work=[[The Wall Street Journal]]}}</ref> The plan was confirmed on September 5, 2024, with the company expected to be listed under the ticker symbol "NMAX" on the [[New York Stock Exchange]] in the first quarter of 2025.<ref>{{cite news |title=Cable news channel Newsmax confidentially files for US IPO |url=https://www.reuters.com/markets/us/newsmax-confidentially-files-us-ipo-2024-09-05/ |access-date=5 September 2024 |work=Reuters |date=5 September 2024}}</ref> In November 2024, Newsmax offered preferred stock to accredited investors in an effort to raise $100 million. On January 25, 2025, the offering was extended to $200 million.<ref>{{Cite news |title=Newsmax Completes $170 Million Preferred Placement Ahead of Planned IPO, Extends Offering Again |url=https://www.businesswire.com/news/home/20250115551483/en/Newsmax-Completes-170-Million-Preferred-Placement-Ahead-of-Planned-IPO-Extends-Offering-Again |archive-url=https://web.archive.org/web/20250117123449/https://www.businesswire.com/news/home/20250115551483/en/Newsmax-Completes-170-Million-Preferred-Placement-Ahead-of-Planned-IPO-Extends-Offering-Again |archive-date=January 17, 2025 |access-date=2025-02-09 |language=en |url-status=live }}</ref> The company made its stock market debut on March 31, 2025. The shares, priced at $10 in the IPO, closed their first trading day at $83.51, an increase of over 700%.<ref>{{Cite web |last=Rizzo |first=Lillian |date=2025-03-31 |title=Conservative cable channel Newsmax spikes more than 700% in first trading day on NYSE |url=https://www.cnbc.com/2025/03/31/newsmax-stock-starts-trading-on-nyse.html |access-date=2025-03-31 |website=CNBC |language=en}}</ref> The shares closed their second day of trading at $234—with a market capitalization of almost $30 billion, surpassing that of [[Fox Corporation]].<ref>{{cite web |last1=Roush |first1=Ty |title=Newsmax More Valuable Than Fox After Shares Surge 180% |url=https://www.forbes.com/sites/tylerroush/2025/04/01/newsmax-shares-surge-150-after-volatile-ipo-as-market-cap-doubles/ |website=Forbes |access-date=14 April 2025}}</ref>

Newsmax's stock price declined 77.5% on April 2 and closed at $52.71.<ref>{{cite web |last1=Bratton |first1=Laura |title=Newsmax stock plummets nearly 80% after wild post-IPO rally pushed company value north of $20 billion |url=https://finance.yahoo.com/news/newsmax-stock-plummets-nearly-80-after-wild-post-ipo-rally-pushed-company-value-north-of-20-billion-132303925.html |website=[[Yahoo Finance]] |access-date=27 April 2025 |date=3 April 2025}}</ref> Financial commentators described the rapid rise and fall of Newsmax's stock price as the trajectory of a [[meme stock]], and some traders compared Newsmax to [[GameStop]] in online discussions, referencing the 2021 [[GameStop short squeeze]].<ref>{{cite web |last1=Li |first1=Yun |title=Conservative cable channel Newsmax shares plunge 77% after a dizzying 2-day surge |url=https://www.cnbc.com/2025/04/02/conservative-cable-channel-newsmax-shares-plunge-more-than-70percent-after-a-dizzying-2-day-surge.html |website=[[CNBC]] |access-date=27 April 2025 |language=en |date=2 April 2025}}</ref><ref>{{cite web |last1=Fox |first1=Matthew |title=Newsmax stock plunges 77% after blistering post-IPO rally |url=https://www.businessinsider.com/newsmax-stock-price-ipo-rally-meme-stock-nmax-conservative-news-2025-4 |website=[[Business Insider]] |access-date=27 April 2025 |date=2 April 2025}}</ref>

== Reception ==
In 2009, editor [[Michael Massing]] of the ''[[Columbia Journalism Review]]'' stated that "[[Far-right politics|Far-right]] Web sites like [[WorldNetDaily]] and Newsmax.com floated all kinds of specious stories about [[Barack Obama|Obama]] that quickly careened around the blogosphere and onto talk radio. One particular favorite was the claim that [[Bill Ayers]] ghost-wrote ''[[Dreams From My Father]]''."<ref name="Massing_2009">{{cite web |last1=Massing |first1=Michael |author-link=Michael Massing |title=Un-American |url=https://archives.cjr.org/essay/unamerican_1.php |website=[[Columbia Journalism Review]] |access-date=22 November 2020 |language=en |archive-date=January 7, 2021 |archive-url=https://web.archive.org/web/20210107212721/https://archives.cjr.org/essay/unamerican_1.php |url-status=live }}</ref> In March 2009, ''[[MarketWatch]]''{{'}}s [[media critic]] Jon Friedman stated that "Newsmax has flourished because Ruddy has exhibited a stronger commitment to the bottom line than to presenting himself as an [[ideologue]]."<ref name=":2">{{cite news |last=Friedman |first=Jon |url=https://www.marketwatch.com/story/rush-limbaugh-matt-drudge-trail-newsmax |title= Chris Ruddy: Conservatives' great online ally  |work=[[MarketWatch]] |date=March 13, 2009 |access-date=April 26, 2020 |archive-date=July 20, 2020 |archive-url=https://web.archive.org/web/20200720002803/https://www.marketwatch.com/story/rush-limbaugh-matt-drudge-trail-newsmax |url-status=live}}</ref>

Former president [[Bill Clinton]], who described Newsmax's [[Chief executive officer|CEO]] Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010.<ref name=":10" /> When [[Sarah Palin]] stopped by the office for an interview, ''[[U.S. News & World Report]]'' suggested the move was the clearest indication yet she was planning to run for [[President of the United States|president]].<ref name="politics.usnews.com">Bedard, Paul.[http://politics.usnews.com/news/blogs/washington-whispers/2010/10/7/sarah-palin-takes-a-big-step-toward-2012-run-for-president.html Sarah Palin Takes A Big Step Toward 2012 Run for President] {{Webarchive|url=https://web.archive.org/web/20101219104846/http://politics.usnews.com/news/blogs/washington-whispers/2010/10/7/sarah-palin-takes-a-big-step-toward-2012-run-for-president.html |date=December 19, 2010 }},''U.S. News & World Report'', October 7, 2010.</ref> According to the magazine, Newsmax is a major player in GOP politics, as seen during the 2012 primaries.<ref name="politics.usnews.com" /> Visitors have also included Rep. [[Michele Bachmann]], Gov. [[Tim Pawlenty]], Sen. [[John Thune]], Gov. [[Haley Barbour]], Sen. [[Mitt Romney]], former Florida Gov. [[Jeb Bush]], and former Sen. [[Rick Santorum]], among others.<ref name="politics.usnews.com" />

An April 2010 cover story for ''[[Talkers Magazine]]'' featured Newsmax as a model of future media companies called "Media Stations" that offer their audience audio, video, digital, and print content.<ref name="The Rise of Newsmax">{{Cite web |last=Santaniello |first=Beverly |date=April 2010 |title=The rise of Newsmax |url=http://talkers.com/online/?p=4761 |archive-url=https://web.archive.org/web/20110628133304/http://talkers.com/online/?p=4761 |archive-date=June 28, 2011 |website=[[Talkers Magazine]] |quote=Just this January, Nielsen Online released its quarterly demographic survey and revealed that Newsmax was the nation's most popular conservative website...}}</ref> In 2010, [[Nielsen Online]] said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly.<ref name="The Rise of Newsmax" />

In March 2014, ''[[Bloomberg Businessweek]]'' detailed Newsmax's business model of targeting higher-income [[baby boomers]]; the average age of a Newsmax online reader was 54.7 years. The article reported Newsmax's plans to launch a linear and [[Over-the-top content|over-the-top (OTT) content]] cable channel, and noted that Newsmax differentiated itself from its competitors by offering "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements", which made Newsmax "less of a news business and more of a strange hybrid of the [[Heritage Foundation]] and [[Amway]]".<ref name="Greenfeld Mar 2014">{{cite web |last1=Greenfeld |first1=Karl Taro |author-link1=Karl Taro Greenfeld |title=The Next Ailes: Newsmax's Chris Ruddy Preps TV Rival to Fox News |url=https://www.bloomberg.com/news/articles/2014-03-06/newsmaxs-chris-ruddy-preps-tv-network-to-rival-fox-news |website=[[Bloomberg Businessweek]] |access-date=28 April 2025 |language=en |date=6 March 2014}}</ref>

In 2017, ''[[The Washington Post]]'' described the relationship Ruddy, though not a registered Republican, had with President [[Donald Trump]] as a significant influence: "...with his dual role as a newsman and a close friend".<ref>[https://www.washingtonpost.com/news/morning-mix/wp/2017/06/15/christopher-ruddy-the-trump-whisperer-im-honest-with-him-he-says/ Christopher Ruddy, the Trump whisperer: 'I'm honest with him'] {{Webarchive|url=https://web.archive.org/web/20190126000735/https://www.washingtonpost.com/news/morning-mix/wp/2017/06/15/christopher-ruddy-the-trump-whisperer-im-honest-with-him-he-says/ |date=January 26, 2019 }}, ''Washington Post'', Derek Hawkins, June 15, 2017.</ref>

In 2019, the ''Columbia Journalism Review'' reported, "There are currently about 15 to 20 conservative websites which attract at least one million unique visitors per month. Some are venerable right-wing reliables like ''[[National Review]]'', ''[[The Washington Times]]'', or Newsmax. Others, like [[InfoWars|Infowars]], [[The Gateway Pundit]], [[Big League Politics]], and [[Breitbart News|Breitbart]], mine the far fringes of the right."<ref name="Columbia Journalism Review" />

The misinformation tracker [[NewsGuard]] has given Newsmax an unfavorable score of 20 out of 100.<ref>{{Cite web |last=Johnson |first=Ted |date=2024-12-19 |title=Attacking The Watchdog: How Media Rating Site NewsGuard Ended Up As A Target For GOP Lawmakers And Regulators |url=https://deadline.com/2024/12/newsguard-newsmax-trump-fcc-1236202249/ |access-date=2025-04-11 |website=Deadline |language=en-US}}</ref> The [[Wikipedia community]] has [[Reliable sources/Perennial sources#Categorizations|categorized]] Newsmax in its lowest rank of reliability due to Newsmax's promotion of unsubstantiated conspiracy theories.<ref>{{Cite magazine |last=Talbot |first=Margaret |date=2025-03-04 |title=Elon Musk Also Has a Problem with Wikipedia |url=https://www.newyorker.com/news/the-lede/elon-musk-also-has-a-problem-with-wikipedia |access-date=2025-04-26 |magazine=[[The New Yorker]] |language=en-US |issn=0028-792X}}</ref>

== Additional outlets ==
{{Anchor|Humanix}}
===Humanix Books===
<!-- Other articles link here.  Do not rename or remove the foregoing anchor. -->
{{Infobox publisher
| name         = Humanix Books
| image        = Humanix Books logo.png
| caption      =
| parent       = [[Newsmax Media]]
| status       =
| traded_as    =
| predecessor  =
| founded      = 1969
| founder      = {{hlist|[[Health]]|[[Personal finance]]|[[Current affairs (news format)|Current affairs]]|[[Politics]]}}
| successor    =
| country      = United States
| headquarters = [[New York, New York]]
| distribution = [[Two Rivers Distribution]]
| keypeople    = Mary Glenn (publisher) Adam Keith Pfeffer (deputy publisher)
| publications = Books
| topics       =
| genre        =
| imprints     =
| revenue      =
| owner        =
| numemployees =
| url          = {{URL|https://humanixbooks.com/|Humanix Books}}
}}
'''Humanix Books''' is an American print and e-book [[publishing house]] and a division of Newsmax Media. The company publishes books in the areas of [[health]], [[personal finance]], [[Current affairs (news format)|current affairs]], and [[politics]].<ref name="ziccardi">{{Cite web|last=|first=|date=|title=Ziccardi Named Publisher of Humanix Books|url=https://www.publishersweekly.com/pw/by-topic/industry-news/people/article/58175-ziccardi-named-publisher-of-humanix-books.html|access-date=2020-06-05|work=[[Publishers Weekly]]}}</ref> Books by the company are distributed by [[Two Rivers Distribution]].<ref>{{Cite web|title=Humanix Books home page|url=https://humanixbooks.com/|access-date=2020-06-05|website=humanixbooks.com}}</ref>

The company began operations in 1969. The first titles by the company were published in response to the need for higher quality classroom materials to support learning.<ref>{{Cite web|title=List of Publishers|url=https://www.aspanet.org/ASPA/ASPA/Student-New-Professionals/PA-Gateway/Publishers.aspx|access-date=2020-06-05|website=www.aspanet.org}}</ref> In 2012 the company was acquired by [[Newsmax Media]] and shortly after Anthony Ziccardi was named the publisher of Humanix Books.<ref name="ziccardi" /> The company released ''The ObamaCare Survival Guide'' by Nick J. Tate that same year.<ref>{{cite news |url=http://www.washingtontimes.com/news/2013/may/7/book-review-obamacare-survival-guide/?page=all |title=BOOK REVIEW: 'Obamacare Survival Guide' |newspaper=Washington Times |accessdate=2014-07-01}}</ref><ref name="HumanixBooks.com">[http://www.humanixbooks.com/obamacare-survival-guide-the-affordable-care-act-and-what-it-means-for-you-and-your-healthcare-1.html ObamaCare Survival Guide] {{Webarchive|url=https://web.archive.org/web/20121104161335/http://www.humanixbooks.com/obamacare-survival-guide-the-affordable-care-act-and-what-it-means-for-you-and-your-healthcare-1.html |date=2012-11-04 }}, ''HumanixBooks.com'', October 2, 2012.</ref> The book is about the arguments against the [[Affordable Care Act]] and it became a number one [[The New York Times Best Seller list|New York Times Best Seller]] in the Paperback Advice & Misc. category for paperback books.<ref>{{cite news |url=https://www.nytimes.com/best-sellers-books/paperback-advice/list.html |title=Paperback Advice & Misc. |newspaper=New York Times |accessdate=2013-04-21}}</ref> In 2015 Mary Glenn replaced Anthony Ziccardi as the publisher of the company.<ref>{{Cite web|last=|first=|date=|title=Glenn Named Publisher at Humanix Books|url=https://www.publishersweekly.com/pw/by-topic/industry-news/people/article/67080-glenn-named-publisher-at-humanix-books.html|access-date=2020-06-05|website=www.publishersweekly.com}}</ref> In 2019, Adam Keith Pfeffer was named the deputy publisher of the company.<ref>{{Cite web|last=Adam|first=Keith Pfeffer|date=|title=Adam Keith Pfeffer|url=https://www.linkedin.com/in/adamkeithpfeffer/|access-date=2020-06-05|website=[[LinkedIn]]}}</ref>

===''Newsmax'' magazine===
Newsmax Media publishes ''Newsmax'' magazine, which the company describes as "offering Americans the perspective they need on current events, politics, health, money, and lifestyle". The company reports a monthly readership of almost one million on their paid subscription products, including ''Newsmax'' magazine and multiple finance- and health-focused newsletters.<ref>{{cite web |title=Newsmax Media Kit |url=https://www.newsmax.com/advertise/ |website=Newsmax |publisher=Newsmax Media, Inc |access-date=9 July 2023 |archive-date=July 9, 2023 |archive-url=https://web.archive.org/web/20230709212440/https://www.newsmax.com/advertise/ |url-status=live }}</ref>

===Newsmax TV===
{{Main|Newsmax TV}}
In 2014, Newsmax Media announced they would be starting a new television news channel that would be marketed to compete with [[Fox News|Fox News Channel]].<ref name=POL141018>{{cite web|url=http://www.politico.com/blogs/media/2014/05/newsmax-to-launch-channel-with-directv-189395.html|title=Newsmax To Launch Channel with DirecTV|website=[[Politico]]|access-date=October 18, 2014|date=May 29, 2014|archive-date=June 1, 2014|archive-url=https://web.archive.org/web/20140601170542/http://www.politico.com/blogs/media/2014/05/newsmax-to-launch-channel-with-directv-189395.html|url-status=dead}}</ref><ref>{{cite web |last1=Umstead |first1=R. Thomas |title=Newsmax To Launch Cable Network |url=https://www.multichannel.com/news/newsmax-launch-tv-network-374807 |website=[[Multichannel News]] |access-date=September 13, 2020 |archive-url=https://web.archive.org/web/20191023031310/https://www.multichannel.com/news/newsmax-launch-tv-network-374807 |archive-date=2019-10-23 |date=May 29, 2014 |url-status=unfit}}</ref> It was launched as [[Newsmax TV]] in June 2014 with 8 hours of live programming daily, available through the Dish Network and [[DirecTV]] as well as for free on the Newsmax website.<ref>{{cite news |last1=Yu |first1=Roger |title=Newsmax network debuts Monday on Dish, DirecTV |url=https://www.usatoday.com/story/money/business/2014/06/14/newsmax-tv-network/10491429/ |access-date=8 July 2023 |work=[[USA Today]] |publisher=Gannett Satellite Information Network, LLC |date=14 June 2014 |archive-date=December 16, 2019 |archive-url=https://web.archive.org/web/20191216013129/https://www.usatoday.com/story/money/business/2014/06/14/newsmax-tv-network/10491429/ |url-status=live }}</ref><ref>{{cite web |last1=Pedersen |first1=Erik |title=Newsmax TV Launches On DirecTV & U-verse |url=https://deadline.com/2017/06/newsmax-tv-directv-u-verse-lineups-1202122464/ |website=[[Deadline Hollywood|Deadline]] |date=June 30, 2017 |publisher=Penske Media Corporation |access-date=8 July 2023 |archive-date=July 8, 2023 |archive-url=https://web.archive.org/web/20230708180311/https://deadline.com/2017/06/newsmax-tv-directv-u-verse-lineups-1202122464/ |url-status=live }}</ref>

===Newsmax Adria===
{{Interlanguage link|Newsmax Adria|sr|Newsmax Adria|WD=}} was a partnership between Newsmax Media and [[United Group|United Media]] that began operating in June 2020.<ref>{{Cite web |last=Živanović |first=Katarina |date=2020-06-22 |title=Georgiev: Sadržaj Newsmax Adria biće prihvatljiv svim građanima Srbije |url=https://www.danas.rs/vesti/drustvo/georgiev-sadrzaj-newsmax-adria-bice-prihvatljiv-svim-gradjanima-srbije/ |access-date=2023-01-26 |website=Danas |language=sr-RS |archive-date=January 26, 2023 |archive-url=https://web.archive.org/web/20230126195611/https://www.danas.rs/vesti/drustvo/georgiev-sadrzaj-newsmax-adria-bice-prihvatljiv-svim-gradjanima-srbije/ |url-status=live }}</ref> The new partnership operated in most of the former [[Yugoslavia|Yugoslav]] countries.<ref>{{Cite web |date=2020-06-19 |title=Stiže Newsmax Adria, novi TV kanal na Balkanu, evo šta donosi |url=https://biznis.telegraf.rs/info-biz/3203476-stize-newsmax-adria-novi-tv-kanal-na-balkanu-a-evo-sta-donosi |access-date=2023-01-26 |website=Telegraf Biznis |language=sr |archive-date=January 26, 2023 |archive-url=https://web.archive.org/web/20230126194112/https://biznis.telegraf.rs/info-biz/3203476-stize-newsmax-adria-novi-tv-kanal-na-balkanu-a-evo-sta-donosi |url-status=live }}</ref> It produced a newly retitled daily news bulletins ''Dnevnik Newsmax Adria'' on [[Nova BH]] in [[Bosnia and Herzegovina]], and evening magazine program ''Pregled dana'' on [[Nova S]] in [[Serbia]].<ref>{{Cite web |date=2020-06-22 |title=Dnevnik Newsmax Adria od večeras na Novoj BH |url=https://www.nezavisne.com/magazin/tv/Dnevnik-Newsmax-Adria-od-veceras-na-Novoj-BH/606017 |access-date=2023-01-26 |website=Nezavisne novine |language=sr |archive-date=January 26, 2023 |archive-url=https://web.archive.org/web/20230126194111/https://www.nezavisne.com/magazin/tv/Dnevnik-Newsmax-Adria-od-veceras-na-Novoj-BH/606017 |url-status=live }}</ref><ref>{{Cite web |date=2022-09-26 |title=Nova informativna emisija od 1. oktobra - Dnevnik u 19.30h na Nova S |url=https://n1info.rs/vesti/nova-informativna-emisija-od-1-oktobra-dnevnik-u-19-30h-na-nova-s/ |access-date=2023-01-26 |website=N1 |language=sr-RS |archive-date=January 26, 2023 |archive-url=https://web.archive.org/web/20230126195559/https://n1info.rs/vesti/nova-informativna-emisija-od-1-oktobra-dnevnik-u-19-30h-na-nova-s/ |url-status=live }}</ref> Alongside N1 and Nova S, Newsmax Adria acted as a rival to [[Telekom Srbija]] and regularly reported Serbia's government corruption scandals.<ref>{{Cite web |last=Čačić |first=Darko |date=2021-07-23 |title=Telekom Srbija: Vucic's weapon to stifle media freedom |url=https://www.euractiv.com/section/media/opinion/telekom-srbija-vucics-weapon-to-stifle-media-freedom/ |access-date=2023-01-26 |website=www.euractiv.com |language=en-GB |archive-date=January 26, 2023 |archive-url=https://web.archive.org/web/20230126194111/https://www.euractiv.com/section/media/opinion/telekom-srbija-vucics-weapon-to-stifle-media-freedom/ |url-status=live }}</ref> It ceased production in October 2022.<ref>{{Cite web |date=2022-09-26 |title=Nova informativna emisija od 1. oktobra, Dnevnik u 19.30h na NOVA S |url=https://nova.rs/vesti/drustvo/nova-informativna-emisija-od-1-oktobra-dnevnik-u-19-30h-na-nova-s/ |access-date=2023-01-26 |website=NOVA portal |language=sr-RS |archive-date=December 2, 2022 |archive-url=https://web.archive.org/web/20221202101212/https://nova.rs/vesti/drustvo/nova-informativna-emisija-od-1-oktobra-dnevnik-u-19-30h-na-nova-s/ |url-status=live }}</ref>

In September 2024, Newsmax announced that it would resume operation in Serbia in October as Newsmax Balkans.<ref>{{Cite web |date=23 September 2024 |title=Newsmax Balkans predstavio programsku šemu i TV lica |url=https://www.euronews.rs/biznis/biznis-vesti/138357/newsmax-balkans-predstavio-programsku-semu-i-tv-lica/vest |access-date=October 8, 2024 |website=[[Euronews]] |language=sr}}</ref>

== References ==
{{reflist}}

== External links ==
{{Portal|Journalism|Companies}}
*{{Official website}}
{{Finance links
| name = Newsmax, Inc.
| symbol = NMAX
| sec_cik = 2026478
| yahoo = NMAX
| google = NMAX:NYSE
}}

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