Editing Odwalla

{{Short description|American food product company}}
{{Infobox company
| name = Odwalla Inc.
| logo = 
| type = [[Subsidiary]]
| genre = 
| foundation = {{Start date and age|1980}}, in [[Santa Cruz, California]], U.S.
| founder = {{hlist|Greg Andrew Steltenpohl|Gerry Keith Percy|Jeannine Bonstelle (Bonnie) Bassett}}
| defunct = 
| location_city = 
| location = [[Half Moon Bay, California]], U.S.
| locations = 
| area_served = United States
| key_people = {{ubl|Steven M. McCormick ([[Chief operating officer|COO]] and [[general manager]])|James R. Steichen ([[Senior vice president|SVP]] Finance and [[Chief financial officer|CFO]])|Chris Brandt (director brand)}}
| industry = [[Consumer product]]s
| products = Drinks, food bars
| services = 
| market cap = 
| revenue = [[United States dollar|US$]]187.9&nbsp;million (2007)
| operating_income = 
| net_income = 
| assets = 
| equity = 
| owner = 
| num_employees = 900<ref name="Yahoo">{{cite news|url=http://biz.yahoo.com/ic/46/46046.html |title=Odwalla Inc. Company Profile |access-date=2008-08-08 |year=2008 |work=Yahoo Finance |url-status=dead |archive-url=https://web.archive.org/web/20070211104938/http://biz.yahoo.com/ic/46/46046.html |archive-date=February 11, 2007}}</ref>
| parent = Full Sail IP Partners
| divisions = 
| subsid = 
| homepage = {{URL|https://www.odwalla.com/}}
| footnotes = 
| intl = 
}}

'''Odwalla Inc.''' ({{IPAc-en|oʊ|ˈ|d|w|ɔː|l|ə}}) was an American [[health food]] company based in [[Dinuba, California]]. Founded in [[Santa Cruz, California]] in 1980 and formerly headquartered in [[Half Moon Bay, California]] from 1995 to 2020, the company's product lines included [[fruit juice]]s, [[smoothie]]s, [[soy milk]], [[bottled water]], organic beverages, and several types of [[energy bar]]s known as "food bars".

The company experienced strong growth after its incorporation in 1985, expanding its distribution network from [[California]] to most of North America, and went public in 1993.

Odwalla juice caused a [[1996 Odwalla E. coli outbreak|fatal outbreak]] of [[Escherichia coli O157:H7|''E. coli'' O157:H7]] in 1996 because of numerous flaws in its safety practices, for which the company was found criminally liable. Despite industry norms, Odwalla originally sold [[Unpasteurized|unpasteurized juices]], to avoid altering the flavor of its juices. Following the ''E. coli'' (Escherichia coli) outbreak and the death of at least one child, Odwalla adopted [[flash pasteurization]] and other sanitization procedures. Odwalla recalled its juices and experienced a 90% reduction in sales following the event. The company gradually recovered and, the following year, became profitable again.

In 2001, Odwalla was acquired by [[The Coca-Cola Company]] for US$181&nbsp;million and became a [[wholly owned subsidiary]]. In July 2020, [[Coca-Cola]] announced it would discontinue the Odwalla brand by August 2020.<ref>{{cite news |last1=Wiener-Bronner |first1=Danielle |title=Coca-Cola is shutting down Odwalla juice |url=https://www.cnn.com/2020/07/01/business/odwalla-juice-coca-cola/index.html |access-date=9 July 2020 |publisher=CNN |date=July 2, 2020}}</ref> The brand was sold to Full Sail IP Partners in 2021.<ref>{{cite news |title=Full Sail IP Partners acquires Odwalla from The Coca-Cola Company |url=https://www.foodbev.com/news/full-sail-ip-partners-acquires-odwalla-from-the-coca-cola-company/ |work=FoodBev Media |date=15 September 2021 | archive-url=https://web.archive.org/web/20210925072606/https://www.foodbev.com/news/full-sail-ip-partners-acquires-odwalla-from-the-coca-cola-company/ | archive-date=2021-09-25 | url-status=dead}}</ref>  Its headquarters was relocated to its production facility some time in the early 2020s.<ref name="foodbev">[https://www.datanyze.com/companies/odwalla/55298132] Odwalla company profile, Datanyze.com, Headquarters - 1900 Davis Dr, Dinuba, California, 93618, United States; (800) 639-2552</ref><ref name="Odwalla">{{cite web |title=Our Difference |website=Odwalla Drinks |date=2022-03-30 |url=https://odwalla.com/our-difference/ |access-date=2025-01-01}}</ref>

==History==
===Origin===
Odwalla was founded in Santa Cruz, California, in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett.<ref name="SEC">{{cite press release
 | title = Odwalla Inc. 10-K405
 | publisher = Odwalla Inc.
 | date = 1996-08-31
 | url = http://www.secinfo.com/dr6nd.92V1.htm
 | access-date = 2008-08-20
 }}</ref><ref name="hhist">{{cite web|url=http://www.hoovers.com |title=History |year=2008 |publisher=Hoovers.com |access-date=2008-09-06 }}</ref> Odwalla's production facility is in [[Dinuba, California]]. The trio took the idea of selling fruit juices from a business guidebook, and they began by squeezing orange juice with a secondhand juicer in a shed in Steltenpohl's backyard. They sold their product from the back of a [[Volkswagen]] van to local restaurants,<ref name="hhist"/><ref>{{cite news|url=https://pqasb.pqarchiver.com/latimes/access/10736693.html?dids=10736693:10736693&FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+8%2C+1997&author=MARTHA+GROVES&pub=Los+Angeles+Times&edition=&startpage=1&desc=Juice+Left+in+Odwalla%3B+Company+Posts+Loss%2C+but+Sales+and+Cash+Up+Despite+Recall|title=Juice Left in Odwalla; Company Posts Loss, but Sales and Cash Up Despite Recall|last=Groves|first=Martha|date=1997-01-08|work=The Los Angeles Times (fee required)|access-date=2008-09-10|archive-date=2012-10-15|archive-url=https://web.archive.org/web/20121015185352/http://pqasb.pqarchiver.com/latimes/access/10736693.html?dids=10736693:10736693&FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+8,+1997&author=MARTHA+GROVES&pub=Los+Angeles+Times&edition=&startpage=1&desc=Juice+Left+in+Odwalla%3B+Company+Posts+Loss,+but+Sales+and+Cash+Up+Despite+Recall|url-status=dead}}</ref> employing slogans such as "soil to soul, people to planet and nourishing the body whole".<ref name="Growwing">{{cite web
|url= http://www.bevindustry.com/articles/odwalla-growwing-naturally
|title= Odwalla: Growwing &#91;sic&#93; Naturally
|date=2006-03-01|access-date= 2008-08-18
|work= Beverage Industry
}}</ref>

The name for their start-up, "Odwalla", was taken from that of a character who guided "the people of the sun" out of the "gray haze" in the song-poem "Illistrum", a favorite of the founders, which was composed by [[Roscoe Mitchell]] and performed by the [[Art Ensemble of Chicago]] jazz group, of which Mitchell was a member.<ref name="music">{{cite news
 |url=http://findarticles.com/p/articles/mi_m1154/is_n2_v82/ai_14981633/ 
 |title=Freshness by the bottle — Odwalla Inc. 
 |access-date=2008-08-07 
 |author=Kaufman, Steven B. 
 |date=February 1994 
 |work=Nation's Business 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035130/http://findarticles.com/p/articles/mi_m1154/is_n2_v82/ai_14981633 
 |archive-date=2009-02-03 
}}</ref><ref>Strassman, Roy, "Drink No Evil" [biographical article on Steltenpohl], ''common ground; The Bay Area's Magazine for Conscious Community since 1974'', July/August 2009, p. 14.</ref> Steltenpohl, Percy, and Bassett related this to their products, which they believe "help humans break free from the dull mass of over-processed foods so prevalent today".<ref name="roots">{{cite web|url=http://www.odwalla.com/WhoWeAre.jsp |title=Our Roots Go Deep |access-date=2008-08-07 |year=2008 |publisher=Odwalla Inc |url-status=dead |archive-url=https://web.archive.org/web/20080509010301/http://www.odwalla.com/WhoWeAre.jsp |archive-date=May 9, 2008 }}</ref>

===Incorporation to 1996===
[[File:Odwalla HQ.JPG|thumb|The former headquarters of Odwalla Inc. in [[Half Moon Bay, California]]]]

Odwalla was [[Incorporation (business)|incorporated]] in September 1985 after five years of growth<ref name="SEC" /> and expanded to sell products in [[San Francisco]] in 1988. [[Hambrecht & Quist]] Inc., a [[venture capital]] firm in San Francisco, was one of Odwalla's main investors at the time, investing several million dollars in the company.<ref name="music" /> By 1992, the company employed 80 people at its company headquarters in [[Davenport, California]], and sold around 20 different flavors of juice for between $1.50 and $2.00 a pint.<ref name="music" /><ref name="prq">{{cite news|url=http://www.mendeley.com/research/purifying-tainted-corporate-image-odwallas-response-e-coli-poisoning-1/ |title=Purifying a tainted corporate image: Odwalla's response to an ''E.coli'' poisoning |last=Thomsen |first=Steven R |author2=Rawson, Bret |year=1998 |work=Public Relations Quarterly |volume=43 |issue=3 |page=35 |access-date=2008-09-08 |url-status=dead |archive-url=https://web.archive.org/web/20120304231608/http://www.mendeley.com/research/purifying-tainted-corporate-image-odwallas-response-e-coli-poisoning-1/ |archive-date=March 4, 2012 }}</ref> Odwalla [[Initial public offering|went public]] in December 1993 ([[NASDAQ]]:ODWA);<ref name="hhist" /> the company had 35 delivery trucks, almost 200 employees, and made about $13&nbsp;million a year.<ref name="inc29">{{cite web|url=http://www.inc.com/magazine/19930701/3643.html|title=Best Love of Product: True Believers|last=Bianchi|first=Alessandra|date=July 1993|work=Inc. Magazine|access-date=2008-09-06}}</ref> Soon afterwards, Odwalla expanded into new markets when it bought two companies in the [[Pacific Northwest]] and [[Colorado]].<ref name="hhist" />

Odwalla built a new production facility located in [[Dinuba, California]], in 1994 in order to better meet production demands.<ref>{{cite web|url=http://www.dinuba.org/labor.html |title=Labor Pool |access-date=2008-08-12 |publisher=City of Dinuba |url-status=dead |archive-url=https://web.archive.org/web/20071006151449/http://www.dinuba.org/labor.html |archive-date=October 6, 2007 }}</ref> The following year, the company moved its headquarters to [[Half Moon Bay, California]].<ref name="PomaGrand">{{cite press release|title=Odwalla PomaGrand |publisher=Odwalla Inc. |date=2006-03-13 |url=http://www.beverageworld.com/content/view/5454/169 |access-date=2008-08-07 |url-status=dead |archive-url=https://web.archive.org/web/20090203084516/http://www.beverageworld.com/content/view/5454/169 |archive-date=February 3, 2009 }}</ref>

Continual growth and outside investments during these years allowed the company to expand and grow: Odwalla's revenue tripled from 1994 to 1995,<ref name="prq" /> and in 1996 they made more than $59&nbsp;million in sales, their highest ever.<ref name="tenq">{{cite press release |title=Quarterly Report Form 10-Q |publisher=Odwalla Inc. |date=1997-11-29 |url=http://www.secinfo.com/dsVSa.718.htm|access-date=2008-08-20}}</ref> This constant growth made Odwalla one of the largest fresh-juice companies in America by 1996,<ref name="deadly">{{cite news|url=https://www.nytimes.com/1998/01/04/us/deadly-bacteria-a-new-threat-to-fruit-and-produce-in-us.html|title=Deadly Bacteria a New Threat To Fruit and Produce in U.S.|access-date=2008-08-11|author=[[Christopher Drew (reporter)|Christopher Drew]] and [[Pam Belluck]]|date=January 4, 1988|work=[[New York Times]]}}</ref> when the company was selling its products to stores in seven states and parts of Canada.<ref name="SEC" /><ref name="relations">{{cite news|url=http://www.highbeam.com/doc/1P3-43827623.html|archive-url=https://web.archive.org/web/20150329163924/http://www.highbeam.com/doc/1P3-43827623.html|url-status=dead|archive-date=2015-03-29|title=Odwalla|access-date=2008-08-19|author=Evan, Thomas J.|date=1996-07-01|work=[[Public Relations Quarterly]]}}</ref> It was estimated that they would reach $100&nbsp;million in sales by 1999. Much of this growth resulted from the perception that Odwalla's products were healthier than regular juice because they were not pasteurized.<ref name="music" /><ref name="deadly" />

===1997 - 2001===
{{Further|1996 Odwalla E. coli outbreak}}
On October 7, 1996, Odwalla made a batch of [[apple juice]] using blemished fruit contaminated with ''[[E. coli]]'' resulting in one death and 66 sickened customers.<ref name="deadly" /> The outbreak occurred because Odwalla sold unpasteurized fruit juices, though pasteurization had long been standard in the juice industry, claiming that pasteurization alters the flavor and destroys nutrients. Because of the lack of pasteurization and numerous other flaws in its safety practices, the company was charged with 16 criminal counts of distributing adulterated juice. Odwalla pleaded guilty, and was fined $1.5 million: at the time, the most significant penalty in a [[food poisoning]] case in the United States.

[[Image:Odwalla future shake.jpg|thumb|upright|A bottle of Odwalla Future Shake]]
Despite a net loss for most of 1997, Odwalla worked to rehabilitate its brand name. In addition to advertising its new safety procedures, Odwalla released its line of food bars (its first solid food product line) and entered the $900&nbsp;million fruit bar market.<ref name="hhist"/><ref name="food">{{cite news
|url= http://www.highbeam.com/doc/1G1-56974164.html
|archive-url= https://web.archive.org/web/20150329163923/http://www.highbeam.com/doc/1G1-56974164.html
|url-status= dead
|archive-date= 2015-03-29
|title= Juice maker Odwalla, Inc
|access-date= 2008-08-18
|date= 1998-09-14
|work= Food & Drink Weekly
}}</ref> Another new product was the {{vanchor|Future Shake}}, a "liquid lunch" aimed at younger consumers.<ref name="futureshake">{{cite news|url=http://www.accessmylibrary.com/coms2/summary_0286-5547119_ITM|title=California-Based Odwalla Inc. Unveils Soy-Based Shakes|last=Woolfolk|first=John|date=1997-05-14|work=Knight-Ridder/Tribune Business News |access-date=2008-09-10}}</ref> Because of these efforts, Odwalla was again profitable by the end of 1997, reporting a profit of $140,000 for the third quarter.<ref name=nyct>{{cite press release
 | title = Agreement Reached Between Odwalla, Inc. and U.S. Attorney in Fresno, CA.
 | publisher = Odwalla Inc.
 | date = 1998-07-23
 | url = http://www.secinfo.com/dsVSa.71A5.d.htm
 | access-date = 2008-08-19
 }}</ref>

Having recovered, the company worked to expand geographically into markets like [[Philadelphia]] and [[Washington, D.C.]],<ref name="FAhereIcome">{{cite press release
 | title = Odwalla Inc. 10-K405
 | publisher = Odwalla Inc.
 | date = 1998-08-29
 | url = http://www.secinfo.com/dsVSa.71S3.htm
 | access-date = 2008-09-10
 }}</ref> and by the end of 1998 reported that revenue had surpassed pre-crisis levels.<ref name="prq"/> Growth continued over subsequent years,<ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_1999_July_1/ai_55049958 
 |title=Odwalla Sales Increase 24%, Fiscal Year 1999 Momentum Continues; Odwalla Enters Atlanta Market As Geographic Growth Continues 
 |access-date=2008-08-18 
 |date=1999-07-01 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035004/http://findarticles.com/p/articles/mi_m0EIN/is_1999_July_1/ai_55049958 
 |archive-date=2009-02-03 
}}</ref><ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_2000_July_6/ai_63179563 
 |title=Odwalla Announces Return to Profitability; Odwalla and Fresh Samantha Merger Completed in May 
 |access-date=2008-08-18 
 |date=2000-07-06 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203034136/http://findarticles.com/p/articles/mi_m0EIN/is_2000_July_6/ai_63179563 
 |archive-date=2009-02-03 
}}</ref> in part through the $29&nbsp;million acquisition of {{vanchor|Fresh Samantha}}, a large juice company based in [[Saco, Maine]], in 2000.<ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_2000_May_3/ai_61875835 
 |title=Odwalla Completes Merger With Fresh Samantha 
 |access-date=2008-08-18 
 |date=2000-05-03 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203034141/http://findarticles.com/p/articles/mi_m0EIN/is_2000_May_3/ai_61875835 
 |archive-date=2009-02-03 
}}</ref><ref name="pr1">{{cite press release
 | title = Annual Report Form 10-K
 | publisher = Odwalla Inc.
 | date = 2001-09-01
 | url = http://www.secinfo.com/dsVSa.4FA3s.htm
 | access-date = 2008-08-20
 | archive-date = 2020-01-01
 | archive-url = https://web.archive.org/web/20200101065658/http://www.secinfo.com/dsVSa.4FA3s.htm
 | url-status = dead
 }}</ref><ref name="fs">{{cite news
|url= http://www.highbeam.com/doc/1P2-6965664.html
|archive-url= https://web.archive.org/web/20160210132148/https://www.highbeam.com/doc/1P2-6965664.html
|url-status= dead
|archive-date= 2016-02-10
|title= Odwalla drops Fresh Samantha
|access-date= 2008-08-18
|date= 2003-07-30
|work= Oakland Tribune
}}</ref> This allowed Odwalla to expand into additional [[East Coast of the United States|East Coast]] markets, but incurred high transportation costs as products had to be shipped across the United States from California. To address this problem the company announced plans to build a second production facility in [[Palm Beach County]], [[Florida]]. However, facing difficulties in obtaining building permits and allocating sufficient funds, the project was first delayed and eventually cancelled.<ref name="pr1"/><ref>{{cite news
|url= http://www.accessmylibrary.com/coms2/summary_0286-7005138_ITM
|title= Half Moon Bay, Calif.-Based Odwalla to End Its Fresh Samantha Juice Line
|access-date= 2008-08-18
|author= Salisbury, Susan
|date= 2003-08-04
|work=Knight Ridder/Tribune Business News}}</ref> Odwalla produced and sold products under both its own and the Fresh Samantha brand names for a few years; however, in 2003, the company decided to stop selling juice under the Fresh Samantha name and to only sell Odwalla-brand juice.<ref name="fs"/><ref name="mf">{{cite web
 |url         = http://www.fool.com/ddouble/2000/ddouble001127.htm
 |title       = Odwalla Gets Juiced Up
 |access-date  = 2008-08-11
 |author      = Munarriz, Rick Aristotle
 |date        = 2000-11-27
 |publisher   = The Motley Fool
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20081005135647/http://www.fool.com/ddouble/2000/ddouble001127.htm
 |archive-date = 2008-10-05
}}</ref>

===2001 - 2020===
Odwalla was purchased by [[The Coca-Cola Company]] in 2001 for $15.25 a share, a deal which totalled $181&nbsp;million and was unanimously approved by the Odwalla board of directors.<ref>{{cite press release
 | title = EX-99.(A)(2) · Letter to Shareholders
 | publisher = Odwalla Inc.
 | date = 2001-11-06
 | url = http://www.secinfo.com/dsVSa.4F9S9.c.htm
 | access-date = 2008-08-20
 }}</ref><ref>{{cite web
|url= https://archive.seattletimes.com/archive/20011031/cokeodwalla310/to-juice-up-its-offerings-coke-buys-odwalla
|title= To juice up its offerings, Coke buys Odwalla
|access-date= 2008-08-08
|author= McClam, Erin
|date= 2001-10-31
|work= The Seattle Times}}</ref> Under the terms of the merger, Odwalla's management stayed on as heads of the company, and it was "folded" into Coca-Cola's [[Minute Maid]] department.<ref name="coke1">{{cite web
 |url         = http://www.fool.com/news/foolplate/2001/foolplate011030.htm?terms=odwalla&vstest=search_042607_linkdefault
 |title       = Coke Swallows Odwalla
 |access-date  = 2008-08-11
 |author      = Marino-Nachison, Dave
 |date        = 2001-10-30
 |publisher   = The Motley Fool
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20090203073245/http://www.fool.com/news/foolplate/2001/foolplate011030.htm?terms=odwalla&vstest=search_042607_linkdefault
 |archive-date = 2009-02-03
}}</ref> The acquisition was one of several similar mergers which were aimed at expanding Coca-Cola's product line to include non-carbonated drinks.<ref>{{cite web
|url= http://www.businessweek.com/investor/content/oct2001/pi20011022_7264.htm?chan=search
|archive-url= https://web.archive.org/web/20090203033450/http://www.businessweek.com/investor/content/oct2001/pi20011022_7264.htm?chan=search
|url-status= dead
|archive-date= February 3, 2009
|title= Tucker Anthony Reiterates Buy on Coca-Cola
|access-date= 2008-08-11
|date= 2001-10-22
|work= BusinessWeek}}</ref><ref name="New Age">{{cite news
 |url=http://findarticles.com/p/articles/mi_m0FNP/is_21_41/ai_94327778 
 |title=New Age drinks go mainstream: mega manufacturers betting trend is more than passing phase 
 |access-date=2008-08-18 
 |author=Duff, Mike 
 |date=2002-11-11 
 |work=DSN Retailing Today 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203034207/http://findarticles.com/p/articles/mi_m0FNP/is_21_41/ai_94327778 
 |archive-date=2009-02-03 
}}</ref> Odwalla benefited by obtaining up to a 124.3&nbsp;percent premium on shares of the company, as well as from the stability and strength that ownership by The Coca-Cola Company offered.<ref>{{cite press release | title = Odwalla Inc. SC 14D9| publisher = Odwalla Inc.| date = 2001-11-06| url = http://www.secinfo.com/dsVSa.4F9S9.htm| access-date = 2008-09-15}} Under "Reasons for the recommendation of the Board; Factors considered"</ref> Odwalla also was able to expand into new markets because of Coca-Cola's well-established distribution network.<ref name="New Age"/>

Odwalla continued to grow following the acquisition. This growth resulted in part from new product releases, which included a line of PomaGrand [[pomegranate juice]] (released at the [[2006 Sundance Film Festival]]),<ref name="Growwing"/> two flavors of [[energy drinks]],<ref name="serious">{{cite press release|title=Getting Serious |publisher=Odwalla Inc. |date=2007-11-12 |url=http://www.beverageworld.com/content/view/33993/144/ |access-date=2008-08-07 |url-status=dead |archive-url=https://web.archive.org/web/20090203084419/http://www.beverageworld.com/content/view/33993/144/ |archive-date=February 3, 2009 }}</ref> and three flavors of "Soy Smart" drinks, which contain [[soy protein]], [[omega-3 fatty acids]], and [[calcium]].<ref name="soysoy">{{cite web
|url= http://www.bevindustry.com/articles/healthful-beverages-to-watch-in-2007
|title= Healthful Beverages to Watch in 2007
|access-date= 2008-08-07
|work= Beverage Industry
|date=2007-02-01}}</ref><ref>{{cite press release|title=New Products from Coca-Cola FoodService |publisher=The Coca-Cola Company |url=http://www.thecoca-colacompany.com/presscenter/pdfs/fs/fs_fs1.pdf |access-date=2008-08-13 |url-status=dead |archive-url=https://web.archive.org/web/20090126235738/http://www.thecoca-colacompany.com/presscenter/pdfs/fs/fs_fs1.pdf |archive-date=January 26, 2009 }}</ref>

Coca-Cola promoted Odwalla products in 2006 when the company aimed at removing carbonated soda products in schools.<ref>{{cite web
|url= http://www.fool.com/investing/value/2006/05/11/dueling-fools-coke-bull.aspx
|title= Dueling Fools: Coke Bull
|access-date= 2008-08-11
|author= Saletta, Chuck
|date= 2006-05-11
|publisher= The Motley Fool}}</ref> Odwalla continued to have good growth in 2007, when Coca-Cola, squeezed by poor growth in its North American markets, issued a company-wide hiring freeze; Odwalla, because of its good performance, was one of the few exceptions to the rule.<ref>{{cite web|url=http://www.ajc.com/news/content/hotjobs/careercenter/articles/2008/07/14/cokefreeze_0712.html |title=Section of Coke Freezes Hiring |access-date=2008-10-19 |date=2008-07-16 |work=The Atlanta Journal-Constitution |url-status=dead |archive-url=https://web.archive.org/web/20080826070126/http://www.ajc.com/news/content/hotjobs/careercenter/articles/2008/07/14/cokefreeze_0712.html |archive-date=August 26, 2008 }}</ref>

===2020 - today===
In July 2020, Coca-Cola announced the permanent discontinuation of all Odwalla products, due to the [[COVID-19 pandemic]], the brand not having shown growth in three consecutive years (a subset of the corporation's which comprise less than 2% of its total revenue).<ref>{{Cite web|last=Devenyns|first=Jessi|date=2 July 2020|title=Coca-Cola is discontinuing Odwalla juice|url=https://www.fooddive.com/news/coca-cola-is-discontinuing-odwalla-juice/580934/|access-date=15 June 2021|website=Food Dive}}</ref><ref>{{Cite web|last=Maloney|first=Jennifer|date=1 July 2020|title=Coca-Cola to Close Odwalla Juice Business|url=https://www.wsj.com/articles/coca-cola-to-close-odwalla-juice-business-11593619918?mod=article_inline|access-date=15 June 2021|website=[[The Wall Street Journal]]}}</ref> Coca-Cola sold the brand to Full Sail IP Partners in 2021.<ref name=foodbev/> Its headquarters was relocated to its production facility in [[Dinuba, California]], some time in the early 2020s.<ref>[https://www.datanyze.com/companies/odwalla/55298132] Odwalla company profile, Datanyze.com, Headquarters - 1900 Davis Dr, Dinuba, California, 93618, United States; (800) 639-2552</ref>

==Production==
[[Image:Odwalla display stand grocerystore.JPG|thumb|right|A refrigerated Odwalla display case at a grocery store; Odwalla used these cases to increase its products' visibility.]]
Odwalla used what it characterized as "fresh-sourced" produce (fruits and vegetables that had recently been harvested) to make many of its products,<ref name="SEC"/><ref name="freshy">{{cite web|url=http://www.odwalla.com/Freshology.jsp |title=Freshology |access-date=2008-08-07 |publisher=Odwalla Inc. |url-status=dead |archive-url=https://web.archive.org/web/20080714023622/http://www.odwalla.com/Freshology.jsp |archive-date=July 14, 2008 }}</ref> as well as [[Organic food|organic]] [[oats]] for food bars and certain [[tropical fruits]] in a frozen [[purée]] form, purchased from an outside source and blended with fruit juice.<ref name="SEC"/><ref name="pr1"/> Because Odwalla used fresh produce, some juices were seasonal.<ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m3289/is_n5_v163/ai_15433389 
 |title=Beverages turn icy&nbsp;… and steamy - beverage sales - New Food Products Annual - Industry Overview 
 |access-date=2008-08-18 
 |author=Dornblaster, Lynn 
 |date=1994-04-15 
 |work=Prepared Foods 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035526/http://findarticles.com/p/articles/mi_m3289/is_n5_v163/ai_15433389 
 |archive-date=2009-02-03 
}} Under the "It's Still the New Age" section.</ref><ref name="tang">{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_1999_Dec_20/ai_58307855 
 |title=Season's Squeezings from Odwalla: 100% Pure Squeezed Tangerine Juice; Now's the Time for Tangerine 
 |access-date=2008-08-20 
 |date=1999-12-20 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035000/http://findarticles.com/p/articles/mi_m0EIN/is_1999_Dec_20/ai_58307855 
 |archive-date=2009-02-03 
}}</ref> Fruit availability and price were also affected by adverse weather, disease, and natural disasters.<ref name="pr1"/> Throughout the year, Odwalla juice colors and flavors changed slightly because different types of fruit were used.<ref name="tenq"/><ref name="freshy"/>

After the ''E.&nbsp;coli'' outbreak, Odwalla improved the safety of several of its production processes. Before the fruit entered the factory, it was washed, sorted and sanitized. Once it reached the plant, the apples, carrots, and citrus fruits were separated and washed again. The fruit was pressed to get the juice, which was then [[Flash pasteurization|flash pasteurized]] and bottled.<ref name="freshy"/><ref name="energy">{{cite web
 |url=http://iac.rutgers.edu/redirect.php?rf=SF0244CaseStudy
 |archive-url=https://web.archive.org/web/20090203102034/http://iac.rutgers.edu/redirect.php?rf=SF0244CaseStudy
 |url-status=dead
 |archive-date=2009-02-03
 |title=Food Manufacturing Industrial Assessment 
 |access-date=2008-08-20 
 |date=2002-06-13 
 |format=PDF 
 |publisher=U.S. Department of Energy 
}}</ref> A sample underwent quality testing, and, if it passed, the batch was shipped in refrigerated trucks to various [[distribution centers]] in the United States.<ref name="pr1"/><ref name="freshy"/> Odwalla juice had a relatively short [[shelf life]] compared to other beverages and thus required refrigeration. However, the shelf life was considerably extended after the introduction of flash pasteurization in 1996 and a new plastic bottle in 2001.<ref name="SEC"/><ref name="deadly"/><ref name="pr1"/> Generally, Odwalla products were sold in special Odwalla-brand displays at grocery and convenience stores, instead of being intermixed with other products.<ref name="Growwing"/><ref name="pr1"/>

==Products==
===Drinks===
Odwalla Inc. produced many flavors of fruit and vegetable drinks, as well as dairy-free soy milk (marketed under the "Soy Smart" name),<ref name="pr1"/><ref name="soysoy"/> "PomaGrand" [[pomegranate juice]],<ref name="Growwing"/> "Serious Energy" [[caffeine|caffeinated]] fruit juice,<ref name="serious"/><ref name="news">{{cite web
 |url=http://www.csnews.com/csn/products/pack_bev/product_display.jsp?vnu_content_id=1003650160 
 |title=Odwalla Serious Energy 
 |access-date=2008-08-20 
 |date=2008-08-25 
 |work=Convenience Store News 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203041617/http://www.csnews.com/csn/products/pack_bev/product_display.jsp?vnu_content_id=1003650160 
 |archive-date=2009-02-03 
}}</ref> bottled spring water,<ref name="SEC"/> and Odwalla's [[Superfood]] smoothie line of products (see [[green smoothie]]), which are viewed as the core products of the company and are made of various fruit purées, [[wheat grass]], and barley grass.<ref name="Growwing"/><ref name="foodservice"/> These products accounted for roughly 95 percent of Odwalla's revenue in 2001.<ref name="pr1"/>
Odwalla juice was sold in individual 12 fl oz (formerly 450&nbsp;millilitre or 15.4 US fl oz) bottles made of plant-based recyclable [[HDPE]] [[plastic]],<ref name="plant bottle">{{cite web |url=http://www.odwalla.com/good-story/good-to-the-earth |title=Good To The Earth - Fresh Juices & Fruits From Natural Ingredients |publisher=Odwalla |access-date=15 December 2012 |archive-date=14 November 2012 |archive-url=https://web.archive.org/web/20121114204252/http://www.odwalla.com/good-story/good-to-the-earth |url-status=dead }}</ref> as well as larger 64 US fluid ounce (1.9&nbsp;litre) containers.<ref name="tang"/><ref name="foodservice">{{cite press release|title=Coca-Cola Foodservice Meets Restaurant Operators' Juice Needs with Odwalla, Simply Orange, Minute Maid and More |publisher=The Coca-Cola Company |date=2008-05-17 |url=http://www.thecoca-colacompany.com/presscenter/pdfs/fs/fs_pr6.pdf |access-date=2008-08-13 |url-status=dead |archive-url=https://web.archive.org/web/20090225132100/http://www.thecoca-colacompany.com/presscenter/pdfs/fs/fs_pr6.pdf |archive-date=February 25, 2009 }}</ref><ref>{{cite web
 |url=http://www.csnews.com/csn/search/article_display.jsp?vnu_content_id=1002155178 
 |title=Odwalla's PomaGrand Juices 
 |access-date=2008-08-26 
 |date=2006-03-13 
 |work=Convenience Store News 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203041723/http://www.csnews.com/csn/search/article_display.jsp?vnu_content_id=1002155178 
 |archive-date=2009-02-03 
}}</ref>
Odwalla's juice, because of production costs, was "typically sold at prices higher than most other juice products", and the price of the juice could vary over time because of weather or disease affecting the supply of fruit and vegetables.<ref name="SEC"/>

Odwalla's sugar content could be even higher than Coca-Cola's. For example, Odwalla's "Mango Tango" had 3.67 grams of sugar per ounce—almost 1 full teaspoon of sugar in every ounce of juice.<ref>{{Cite web|url=http://www.fooducate.com/app#!page=product&id=17253EAA-7592-11E0-A55F-1231380C180E|title=Lose weight & improve your health with a real food diet {{!}} Fooducate|website=www.fooducate.com|language=en|access-date=2017-07-07}}</ref>  Coca-Cola contains 3.25 grams of sugar per ounce.<ref>{{Cite web |title=Lose weight & improve your health with a real food diet {{!}} Fooducate |url=http://www.fooducate.com/app#!page=product&id=17253EAA-7592-11E0-A55F-1231380C180E |access-date=2017-07-07 |website=www.fooducate.com |language=en}}[http://www.fooducate.com/app#!page=product&id=1CE36D32-E10C-11DF-A102-FEFD45A4D471]</ref> This translates to 44 grams of sugar (nearly four tablespoons) in a 12-ounce "Mango Tango" versus 39 grams of sugar in a 12-ounce Coke.

Throughout its history, Odwalla produced and subsequently withdrew various juice flavors due to their lower popularity, including the Odwalla Superfood Amazing Purple,<ref>{{cite news
|url= http://www.highbeam.com/doc/1G1-143161190.html
|archive-url= https://web.archive.org/web/20160210132148/https://www.highbeam.com/doc/1G1-143161190.html
|url-status= dead
|archive-date= 2016-02-10
|title= Royal Treatment from Odwalla
|access-date= 2008-08-07
|author=Toops, Diane
|date=February 2006
|work= Food Processing
}}</ref> Soy Vanilla,<ref>{{cite web|url=http://www.bevindustry.com/Archives_Davinci?article=1996 |title=New Products |access-date=2008-08-07 |publisher=Beverage Industry |url-status=dead |archive-url=https://web.archive.org/web/20090203061859/http://www.bevindustry.com/Archives_Davinci?article=1996 |archive-date=February 3, 2009 }}</ref> and Pomegranate Mango drinks.<ref name="PomaGrand" />

===Food bars===
[[Image:Odwalla Food Bars.JPG|thumb|right|A box of Banana Nut bars and two Chocolate Chip Protein bars]]
In September 1998, Odwalla began to sell [[energy bars]] made with fruit and grains, called food bars,<ref>{{cite web|url=http://www.odwalla.com/SiteMap.jsp |title=Odwalla Bars |access-date=2008-08-12 |publisher=Odwalla Inc |url-status=dead |archive-url=https://web.archive.org/web/20080607210226/http://www.odwalla.com/SiteMap.jsp |archive-date=June 7, 2008 }}</ref> as an alternative to its drinks in an attempt to raise revenue following the [[1996 Odwalla E. coli outbreak|1996 ''E.&nbsp;coli'' outbreak]].<ref name="hhist"/> The first three flavors released were Cranberry Citrus, Organic Carrot & Raisin, and Peach Crunch.<ref name="food"/> Within eight weeks of their release, the Odwalla Bar was one of the top-selling energy bar brands in the market.<ref>{{cite news|url=http://findarticles.com/p/articles/mi_m0EIN/is_1999_March_17/ai_54127122|archive-url=https://archive.today/20120710085212/http://findarticles.com/p/articles/mi_m0EIN/is_1999_March_17/ai_54127122|url-status=dead|archive-date=2012-07-10|title=Odwalla Raises the Bar Again; Chocolate Raspberry and Fruity C Monster Join Odwalla Bar Nourishment Ensemble|date=1999-03-17|work=Business Wire|publisher=BNET|access-date=2008-09-19}}</ref> The bars came in a variety of flavors, and weighed {{convert|2|oz|g|abbr=off}} per bar. As of 2001, before Odwalla was acquired by Coca-Cola, food bars accounted for less than five percent of Odwalla's revenue.<ref name="pr1"/>

== See also ==
* [[List of food companies]]
{{Portal bar|Companies|Drink|Food|San Francisco Bay Area}}

==References==
{{Reflist|30em}}

==External links==
* [http://www.odwalla.com/ Odwalla]
* {{Twitter}}

{{Coca-Cola brands}}
{{Energy bars}}
{{Authority control}}

[[Category:Drink companies based in California]]
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