Editing Pibb Xtra

{{Short description|Soft drink}}
{{Use mdy dates|date=April 2012}}
{{Infobox beverage
|name=Pibb Xtra
|image = [[File:Pibb Xtra Logo.jpg|225px]]
|type=[[Soft drink]]
|manufacturer=[[The Coca-Cola Company]]
|origin=United States
|introduced=June 28, 1972 (as Peppo)<br>June 26, 1974 (as Mr. Pibb)<br>June 27, 2001 (as Pibb Xtra)
|discontinued=June 25, 1974 (as Peppo)<br>June 26, 2001 (as Mr. Pibb)
|color = Caramel
|flavor = "Spicy cherry"<ref name = "Pibb Xtra" />
|related= [[Dr Pepper]]<br /> [[Dr. Wells]]<br /> [[Dr Thunder]]
|variants=Pibb Xtra<br/>Pibb Zero<br/>Pibb Xtra/Zero Cherry<br/>Pibb Xtra/Zero Cherry-Vanilla}}

'''Pibb Xtra''', formerly called '''Mr. Pibb''' (sometimes styled as '''Mr. PiBB'''), is a [[soft drink]] created and marketed by [[The Coca-Cola Company]]. It is a type of [[pepper soda]]<ref name="14Facts">{{cite web |url=https://www.thedailymeal.com/1232895/things-you-didnt-know-about-dr-pepper/ |title=14 Facts About Dr. Pepper That Are Pretty Fascinating |author=Helena Nichols |publisher=The Daily Meal }}</ref> with several variants. 

As of 2025, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most [[Coca-Cola Freestyle]] machines.{{cn|date=November 2024}}

==History==
[[File:Mr. Pibb.jpg|thumb|left|Mr. Pibb advertisement]] 
First introduced as "Peppo" to compete against [[Dr Pepper]],<ref name=Janos1973>{{citation| last = Janos | first =  Leo| year = 1973 | title = Understanding Dr Pepper | journal=Texas Monthly | volume = 1 | issue = 1|url=http://www.texasmonthly.com/articles/understanding-dr-pepper/}}</ref> the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.<ref>{{citation |url=http://www.retroplanet.com/blog/soda-pop-of-the-week/soda-pop-of-the-week-peppo/ |title=Soda Pop of the Week: Peppo |access-date=April 18, 2011 |archive-url=https://web.archive.org/web/20140303183306/http://www.retroplanet.com/blog/soda-pop-of-the-week/soda-pop-of-the-week-peppo/ |archive-date=March 3, 2014 |url-status=dead }}</ref> The original test markets for Mr. Pibb in 1972 were located in [[Waco]], Texas<ref name=Dougherty1973>{{citation| last = Dougherty | first = Philip H. | year = 1973 | title = Advertising: Howdy to [[Mr. Pibb]], Furs, Feathers, Fins Direct Mail Doings People| journal=The New York Times | issue=June 27, 2001 | page = 109}}</ref> the birthplace of Dr Pepper, before the company moved to [[Dallas]], Texas.<ref>{{citation| url=http://www.drpeppermuseum.com/About-Us/History-Of-Dr.-Pepper.aspx |title=Dr Pepper Museum – History of Dr Pepper}}</ref> In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.<ref name="C4Wauto-7325054">{{cite web |url=http://www.pibbthug.com/history/ |title=The History of Mr. PiBB |work=pibbthug.com | date=August 23, 2008 <!-- No date available; last modification date used. --> | access-date=March 27, 2014 | author=<!--Staff writer(s), no by-line.--> |archive-url=https://web.archive.org/web/20140327212118/http://www.pibbthug.com/history/ | archive-date=March 27, 2014 | url-status=live | df=mdy-all }}</ref>

In 2001, a [[cinnamon]]-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.<ref name="Pibb Xtra history">{{cite web|url=http://www.howstuffcompares.com/doc/d/dr-pepper-vs-pibb.htm/|title= Dr Pepper Versus Pibb Xtra|publisher= HowStuffCompares |access-date=2019-11-18}}</ref> As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".<ref name="Pibb Xtra">{{cite web|url=https://www.pibb-xtra.com/pibb-xtra/ |title=Pibb Xtra |publisher=Pibb Xtra |access-date=2019-04-08}}</ref><ref>{{cite web|url=https://www.houstonpress.com/restaurants/dr-pepper-wants-to-make-it-official-11121346|title=Is Dr Pepper the Soft Drink of Texas?|last=Ruggiero|first=Lorretta|date=2019-01-17|website=Houston Press|access-date=2019-04-08}}</ref><ref>{{cite web|url=https://www.floridatoday.com/story/entertainment/dining/2017/06/12/restaurant-review-welcome-suntree-charlie-graingers/102775104/|title=Restaurant review: Welcome to Suntree, Charlie Graingers|website=Florida Today|language=en|access-date=2019-04-08}}</ref>

==Variations==
===Standard flavors===

'''Pibb Xtra''', introduced in 2001, replaced Mr. PiBB.  It is not merely a re-branding, but a reformulation.

'''Pibb Zero''' replaced Diet Mr. PiBB.

===Coca-Cola Freestyle flavors===
Pibb is now available in some Freestyle machines at restaurant chains that do not serve [[Dr Pepper]] or regions where Dr Pepper is not [[Bottling company|bottled]] by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.<ref>{{Cite web|url=https://www.coca-colaproductfacts.com/en/coca-cola-freestyle/pibb-xtra/|title=Pibb Xtra – Freestyle Nutrition Facts {{!}} Product Facts|website=www.coca-colaproductfacts.com|access-date=2019-04-08}}</ref>  In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.

==Ingredients==
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.

{{Infobox nutritional value
|serving_size= 12 fl oz (355&nbsp;ml)
|kcal= 140
|fat= 0
|satfat= 0
|transfat= 0
|cholesterol= 0
|sodium_mg= 40
|potassium_mg= 0
|carbs= 38
|fiber= 0
|sugars= 40
|protein= 0
|vitA_ug= 0
|vitC_mg= 0
|calcium_mg= 0
|iron_mg= 0
}}

==References==
{{reflist|30em}}

== External links ==
* {{Official website|https://www.pibb-xtra.com}}
* {{webarchive |url=https://web.archive.org/web/20020427101836/http://www.pibbxtra.com/|date=April 27, 2002|title=Pibb Xtra}}
* {{webarchive |url=https://web.archive.org/web/19981111190435/http://www.mrpibb.com/|date=November 11, 1998|title=Mr. Pibb}}
{{Coca-Cola}}
{{Pepper sodas}}
[[Category:Carbonated drinks]]
[[Category:Coca-Cola brands]]
[[Category:Dr Pepper-flavored sodas]]
[[Category:Products introduced in 1972]]
[[Category:Soft drinks]]