Editing Planters

{{short description|Snack food brand specializing in peanuts}}
{{other uses|Planters (disambiguation)}}
{{Infobox brand
| name                   = Planters
| logo                   =Planters logo.png 
| logo_upright           = 1
| logo_alt               = 
| logo_caption           =Planters logo, Mr. Peanut, first created by a grade schooler Antonio Gentile in a contest in 1916. 
| image                  = 
| image_upright          = 
| alt                    = 
| caption                = 
| producttype            = [[Peanut]]
| currentowner           = [[Hormel Foods]]
| producedby             = 
| country                = United States
| introduced             = {{Start date and age|1906}}
| related                = 
| markets                = United States
| previousowners         = [[Kraft Heinz]]
| trademarkregistrations = 
| ambassadors            = 
| tagline                = 
| website                = {{URL|http://www.planters.com}}
| module                 = <!-- or: misc -->
| module1                = <!-- or: misc1 -->
}}
'''Planters Nut & Chocolate Company''' is an American snack food company now owned by [[Hormel Foods]]. Planters is best known for its processed [[Nut (fruit)|nuts]] and for the [[Mr. Peanut]] icon that symbolizes them.<ref name="History">{{cite web|title=Planter's History of the Planter Nut|url=http://www.planters.com/history.aspx|access-date=December 1, 2008|url-status=dead|archive-date=October 31, 2013|archive-url=https://web.archive.org/web/20131031011603/http://planters.com/history.aspx}}</ref> Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon.<ref name=History />  The design was modified by a commercial artist and has continued to change over the years.

==History==
[[File:Planters nuts advert in Saturday Evening Post 1921-06-11.png|thumb|Planters Nut & Chocolate Company advertisement in ''[[The Saturday Evening Post]]'', 1921.]]

Planters was founded by [[Italian people|Italian]] immigrant [[Amedeo Obici]] in [[Wilkes-Barre, Pennsylvania]]. He started his career as a bellhop and fruit stand vendor in [[Scranton, Pennsylvania]]. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi, the soon to be owner of Planters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company.  By 1913, Obici had moved to [[Suffolk, Virginia]], the peanut capital of the world, and opened the company's first mass production plant and facility there. In 1950, the company created a puzzle called "PLANTERSPEANUTSPUZZLE" and offered prizes for that. <ref>{{Cite web |url=http://www.ideafinder.com/history/inventions/plantnuts.htm |title=History of Planters Peanuts |access-date=2009-12-03 |archive-date=2010-01-02 |archive-url=https://web.archive.org/web/20100102133717/http://ideafinder.com/history/inventions/plantnuts.htm |url-status=dead }}</ref>  It was acquired by [[Standard Brands]] in 1960. In 1981, Standard Brands merged with [[Nabisco|Nabisco Brands]], which was acquired by [[Kraft Foods]] in 2000. Kraft subsequently merged with the H.J. [[Heinz]] Company to form [[Kraft Heinz]] in 2015.<ref>{{cite web|title=Kraft Heinz Co (KHC) Announces Completion of Merger; Updates on Next Steps; Announces Dividend|url=https://www.streetinsider.com/Corporate+News/Kraft+Heinz+Co+%28KHC%29+Announces+Completion+of+Merger%3B+Updates+on+Next+Steps%3B+Announces+Dividend/10699055.html|publisher=streetinsider.com|access-date=July 11, 2017|date=July 2, 2015}}</ref>

In February 2021, [[Kraft Heinz]] announced it would be selling Planters and its other nuts businesses to [[Hormel]] for $3.35 billion.<ref>{{Cite web|last=Lucas|first=Amelia|date=2021-02-11|title=Kraft Heinz sells nuts business, including Planters, to Hormel for $3.35 billion|url=https://www.cnbc.com/2021/02/11/kraft-heinz-sells-nuts-business-including-planters-to-hormel-for-3point35-billion.html|access-date=2021-02-11|website=CNBC|language=en}}</ref> The transaction was completed on June 7.<ref>{{cite news |last1=Tascarella |first1=Patty |title=Planters packs a punch as Kraft Heinz pockets $3.35B in cash from sale of nuts business |url=https://www.bizjournals.com/pittsburgh/news/2021/06/07/kraft-heinz-sells-planters.html |access-date=12 June 2021 |work=www.bizjournals.com |date=7 June 2021}}</ref>

==Slogans==
[[File:Planters-Peanut-Bar.jpg|thumb|right|Planters Peanut Bar]]

Advertising [[tagline]]s have included:

* "The Nickel Lunch!" – peanuts/peanut bars (1930s–1940s)
* "Planters is the word for (good) Peanuts." (Various products – 1950s)
* "America is Nuts for Planters" (1970s)
* "Everybody Loves a Nut!" (1990s)
* "Peanut butter with a crunch." (P.B. Crisps – 1992)
* "Relax. Go Nuts." (Deluxe Mixed Nuts – 1997)
* "Put Out the Good Stuff." (Various products – 2003-2008)
* "Instinctively Good." (Various products – 2007)
* "Naturally Remarkable." (Various products – 2011)
* "Deliciously NUT-RITIOUS." (UK range – 2016)
* "Harness the Power of the Peanut"
* "A Nut Above" (2021)
* "Become One With the Nut"
* "It's Nuts How Good They Are"
* "The Power is in the Peanut"

==Products==
[[File:Planters Peanuts.jpg|thumb|A container of Planters [[Dry roasting|Dry Roasted]] Peanuts]]
{{div col}}
* [[cheese puffs|Cheez Balls]] (discontinued and reintroduced in 2018, now discontinued and longer listed on their website)
* [[cheese puffs|Cheez Curls]] (discontinued and reintroduced in 2018, now discontinued and longer listed on their website)<ref>{{cite web |last1=Molina |first1=Brett |title=Planters Cheez Balls and Cheez Curls are coming back |url=https://www.usatoday.com/story/money/nation-now/2018/06/26/planters-cheez-balls-and-cheez-curls-coming-back/735424002/ |website=URL |access-date=8 January 2019}}</ref> 
* Cocktail Peanuts
* [[Cooking oil]]
* [[Corn nut|CornNuts]] (acquired in late 1990s)
* Chocolate Covered Cashews
* Dry Roasted Peanuts
* Dry Roasted [[Sunflower seed|Sunflower kernels]]
* [[Honey Roasted Peanuts]]
* Honey Roasted Cashews
* Hot Peanuts
* Mixed Nuts
* NUT-rition Heart Healthy Mix
* Salted [[Cashew]]s
* Salted Peanuts
* Salted Redskin Spanish Peanuts
* Tavern Nuts (discontinued and reintroduced in 2009)
* Smoked Almonds
* Peanut Butter
* Potato Chips
* Salted Caramel Peanuts
* Cocoa Peanuts
* Chipotle Peanuts
* Chili and Lime Peanuts
* Sea Salt and Vinegar
* Heat Peanuts
* Smoked Peanuts
* Sweet N' Crunchy Peanuts
* Nut Clusters
* Sweet N' Spicy
{{div col end}}

===Discontinued===
{{div col}}
* Jumbo Block Peanut Candy (presumably discontinued)
* Coconut Balls
* Corn Chips
* P.B. Crackers
* P.B. Crisps (introduced in 1992)
* Peanut Butter Chocolates
* Peanut Bar
* Peanut Butter candies
* Peanut Butter Fudge Cookies
* Onion Peanuts
* Garlic Peanuts
* Dry Roasted Cashews
* Dry Roasted Peanuts (original version)
{{div col end}}

==International==
Planters products in Canada, including Planters peanut butter, are made by Johnvince Foods (JVF Canada), who licenses the trademark from [[Kraft Canada]].<ref>{{cite web | url=https://canadianfoodbusiness.com/2016/06/20/planters-canada-makes-the-move-to-peanut-butter/ | title=Planters Canada makes the move to peanut butter | date=20 June 2016 }}</ref> (now Hormel foods).

As of 2016, Planters has launched into the [[United Kingdom]] with a range of 14 products under the tagline "Deliciously NUT-RITIOUS". Planters in the UK is made by Trigon Snacks Trading Ltd. at their factory in [[Aintree]] in [[Liverpool]].

==Vegan concerns==
Some Planters nut products such as their larger-sized jars of peanuts contain [[gelatin]], making them unsuitable for [[vegan]]s.<ref>{{cite news |last1=Nichols |first1=Daisy |title=Salted Peanuts Aren't Always Vegan |url=https://www.thedailymeal.com/cook/salted-peanuts-aren-t-always-vegan |work=The Daily Meal |date=October 4, 2017 |language=en}}</ref><ref>{{cite web |title=Planters Dry Roasted Peanuts 16 oz Jar |url=http://www.planters.com/product/00029000073258 |publisher=Planters.com |access-date=July 30, 2020 |quote=Ingredients: Peanuts, contains 2% or less of: sea salt, spices (contains celery), dried onion, dried garlic, paprika, natural flavor, sugar, gelatin, torula yeast, cornstarch, dried corn syrup, maltodextrin.}}</ref>

==References==
{{reflist}}

==External links==
{{Commons category|Planters (company)}}
* {{official website|https://www.planters.com/}}

{{Hormel}}
{{authority control}}

[[Category:1906 establishments in Pennsylvania]]
[[Category:American companies established in 1906]]
[[Category:Food and drink companies established in 1906]]
[[Category:Products introduced in 1906]]
[[Category:Companies based in Luzerne County, Pennsylvania]]
[[Category:Hormel Foods brands]] 
[[Category:Peanut dishes]]
[[Category:American brands]]
[[Category:Snack food manufacturers of Pennsylvania]]
[[Category:Wilkes-Barre, Pennsylvania]]
[[Category:2021 mergers and acquisitions]]