Editing Revive Adserver

{{Short description|Open source advertising server}}
{{refimprove|date=April 2009}}
{{Infobox software
| name = Revive Adserver
| logo = Revive Adserver Logo.png
| screenshot = 
| caption = 
| collapsible = 
| author = 
| developer = 
| released = <!-- {{Start date|2013|09|13}} -->
| discontinued = 
| latest release version = 5.5.2<ref>{{Cite web|url=https://www.revive-adserver.com/download/|title = Download Revive Adserver}}</ref>
| latest release date = {{Start date and age|2024|04|17}}
| latest preview version = 
| latest preview date = <!-- {{Start date and age|YYYY|MM|DD}} -->
| status = 
| programming language = [[PHP]]
| operating system = 
| platform = 
| size = 
| language = 
| genre = [[Advertising server]]
| license = [[GNU General Public License]] and proprietary
| website = {{URL|https://www.revive-adserver.com}}
}}
'''Revive Adserver''' is an [[open-source software|open-source]] [[advertising server]] that is licensed under the [[GNU General Public License]]. It features an integrated [[banner]] management interface and tracking system for gathering [[statistics]]. It used to be known under different names in the past, most recently as '''OpenX Source'''. In Sep 2013, OpenX Source was sold to Andrew Hill and rebranded Revive Adserver.<ref>{{cite web|url=http://www.marketwatch.com/story/openx-sells-open-source-ad-serving-product-2013-09-13|date=2013-09-13|title=OpenX Sells Open Source Ad Serving Product}}</ref> The current code base for OpenX Enterprise and Revive Adserver (formerly known as OpenX Source) are completely separate.

The software enables [[web site]] administrators to rotate banners from both in-house [[Advertising campaign|advertisement campaigns]] as well as from paid or third-party sources, such as [[Google]]'s [[AdSense]]. Revive Adserver provides standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser, domain, language, etc.), ad capping and support for [[Adobe Flash]] banners.

==History==

OpenX Source began as phpAdsNew, a [[fork (software development)|fork]] from a similar project called phpAds, created by Tobias Ratschiller in 1998. When the phpAds project came to a halt in 2000, Wim Godden decided to create phpAdsNew by expanding the project with new features. He hoped the 'New' moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.{{Fact|date=June 2013}}

During the time period between 2001 and 2002, Wim Godden led the phpAdsNew project and later received help from developers such as Niels Leenheer and Phil Hord, continually adding new features and improving the existing ones. After the release of version 1.9, a completely revised version 2.0 was created. This task was led by Niels Leenheer. The new version included many new features as well as a revised [[graphical user interface]].

After gaining in popularity and earning support from the open-source community, the project was renamed to OpenAds. Features that were built for phpAdsNew 2.0 were also integrated into the latest OpenAds software, which at this point had reached version 2.3.<ref>{{cite web
| url = http://www.cnet.com/news/advertising-the-open-source-way-with-openads/
| title = Advertising the open-source way with Openads
| publisher = cnet
| author = Matt Asay
| date = July 26, 2007

| quote = Openads is one of the most interesting open-source projects/companies on the planet. Period. It's an open-source ad server. Like DoubleClick without the lock-in or fees. In other words, it's open source--100 percent GPLv2. I guess it should be no surprise that the world's most popular ad server, powering Web 2.0 business models, is open source, just as the LAMP stack is the technological basis for Web 2.0 sites/services. I've been following Openads since May, when my friend Bryce Roberts indicated that he was considering investing in the company. (And so he/O'Reilly Alpha Tech Ventures did, along with Index Ventures, Mangrove Capital Partner and First Capital in a $5 million Series A round of funding, as Tim O'Reilly reports.)
}}</ref>

When version 2.4.4 was released in 2007, OpenAds was once again rebranded under a new name: OpenX. The final 2.4 version is v2.4.11 and was released in March 2009.<ref>{{cite web|url=http://aperol.beccati.com/OpenX-releases/OpenX-2.4/ |title=Index of /OpenX-releases/OpenX-2.4 |publisher=Matteo Beccati |date= |accessdate=2012-07-21}}</ref>

In 2011, the [[OpenX (company)|OpenX company]] disabled direct downloads of the software (a form must be filled out). Wim Godden subsequently made all GPL versions from phpAds 1.2.0 to OpenX 2.8.11 available.<ref>{{Cite web|url=http://www.opensource.be/openx/|title = Opensource.be - phpAds / PhpAdsNew / OpenAds / OpenX downloads}}</ref>

Revive Adserver can be extended with help of [[plug-in (computing)|plug-ins]].

In 2020 and 2021, compromised Revive ad servers were used to deliver malvertising (advertisements which led victims to install malware). Researchers estimated number of victims to be in "the tens if not hundreds of million of devices".<ref>{{Cite web|last=Goodin|first=Dan|date=2021-04-19|title=Millions of web surfers are being targeted by a single malvertising group|url=https://arstechnica.com/information-technology/2021/04/malvertisers-use-120-hacked-ad-servers-to-target-millions-of-web-surfers/|access-date=2021-04-20|website=Ars Technica|language=en-us}}</ref>

==References==
<references />

[[Category:Online advertising]]