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Robomow
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{{Short description|Manufacturer of robotic lawn mowers}} {{DISPLAYTITLE:Robomow}} {{Infobox company | name = Robomow | logo = Robomow logo.png | type = [[Privately held company|Private]] | foundation = {{start date and age|1995}} | founder = Udi Peless and Shai Abramson | location_city = [[Israel]] | location_country = | location = | key_people = | area_served = [[United States]], [[Europe]] | industry = [[Robot]]s | products = [[robotic lawn mower]]s | services = | revenue = | assets = | parent = | divisions = | subsid = | owner = | slogan = | homepage = {{URL|http://www.robomow.com/}} | dissolved = | footnotes = }} [[File:Robomow 110 City 2012-06-05.jpg|thumb|A Robomow City 110 manufactured by Friendly Robotics in action in a garden in [[Denmark]].]]'''Robomow''' (also known as '''Friendly Robotics''') is a manufacturer of [[robotic lawn mowers]]. Founded in [[Even Yehuda]], Israel in 1995 by Udi Peless and Shai Abramson, the company provides robotic lawnmowers to the [[United States]] and [[Europe]], with prices ranging from hundreds to thousands of dollars/Euros. Robomow mowers are rechargeable. Robomow also comes with its own [[mobile application]] for remote and interactive control. The company has been mentioned in several magazines including: [[Design News]], [[Business Wire]], [[Washington Home and Garden]] and [[Vanity Fair (magazine)|Vanity Fair]]. In May 2017, [[MTD Products]] Inc announced their intent to purchase Friendly Robotics.<ref>{{Cite press release | url=https://www.prnewswire.com/news-releases/subsidiary-of-mtd-to-merge-with-makers-of-robomow-creating-more-opportunity-for-robotic-lawn-mowing-300460857.html |title = Subsidiary of MTD to Merge with Makers of Robomow®, Creating More Opportunity for Robotic Lawn Mowing}}</ref> In July 2017, [[MTD Products]] announced the completion of the purchase of Robomow.<ref>{{Cite press release | url=https://www.prnewswire.com/news-releases/mtd-completes-transaction-with-robomow-making-one-company-with-more-robotics-technology-and-greater-distribution-worldwide-300489989.html |title = MTD Completes Transaction with Robomow®, Making One Company with More Robotics Technology and Greater Distribution Worldwide}}</ref> == History == === Robotic Lawn Mowers === Robomow was originally named ‘Friendly Machines’ with the goal of constructing robots that will, as Udi Peless says in Space Daily, "move in and around the home, doing the mundane tasks that people do not like to do anymore".<ref>{{cite web|url=http://www.spacedaily.com/reports/Friendly_Robots_Want_To_Do_Your_Chores.html|title=Friendly Robots Want To Do Your Chores|website=www.spacedaily.com}}</ref> The Robomow Classic model debuted in the [[Garden and Leisure Exhibition|GLEE]] exhibition in [[Birmingham]], UK in 1997 and was the ‘father’ of Friendly Robotics’ official first model. This Classic model was launched for sale in 1998, selling approximately 4000 units between 1998 and 2001. The company name was changed to Friendly Robotics in 1999.<ref>{{cite news |last1=Ivanovich |first1=Zian |title=Robotic mower maintenance |url=https://www.robotmaaiervergelijken.nl/#Robotmaaier_onderhoud |accessdate=19 July 2018 |work=www.robotmaaiervergelijken.nl |date=4 May 2017 |language=nl-NL}}</ref> In 2000, the second generation of robotic mowers arrived: the Robomow ‘RL’ platform. Compared to the Robomow Classic, Robomow RL was more advanced, smaller, lighter and significantly more user-friendly.{{cn|date=March 2024}} Further enhancements included the Base Station, enabling users to create a periodic lawn mowing program. In 2008, the Robomow ‘RM’ product line made its debut as the third generation of robotic lawn mowers. Smaller, lighter and an improved version of the RL line, RM was designed specifically for the smaller lawn, which up until now, had been largely ignored. In 2011, Robomow introduced its ‘RED’ Robomow line; a younger and slightly lower cost version of the successful RL and RM models. These models were and still are sold at [[DIY]] and [[Consumer Electronics]] chains, as well as on the Internet. 2013 saw the birth of the Robomow ‘RS’ product line, the fourth generation of robotic mowers. In 2014, Robomow introduced its fifth generation of robotic mowers: its ‘RC’ models. These mowers were designed for lawns of up to 1200 m2 and are programmable via the Robomow App. === Robotic Vacuum Cleaners === In 2002, [[The Hoover Company|Hoover]] and Friendly Robotics announced a strategic alliance for developing [[robotic vacuum cleaner]]s.<ref>{{cite web| url = http://www.prnewswire.com/news-releases/the-hoover-company-and-friendly-robotics-launch-strategic-alliance-partnership-will-result-in-first-robotic-vacuum-cleaner-in-north-america-76715627.html| url-status = dead| archive-url = https://web.archive.org/web/20170613014208/http://www.prnewswire.com/news-releases/the-hoover-company-and-friendly-robotics-launch-strategic-alliance-partnership-will-result-in-first-robotic-vacuum-cleaner-in-north-america-76715627.html| archive-date = 2017-06-13| title = The Hoover Company and Friendly Robotics Launch Strategic Alliance; Partnership Will Result in}} </ref> By 2004, the first model, Friendly Vac RV400, was on the market. Weighing in at 23 pounds, it is the largest robotic cleaner of all times.<ref>{{cite book |last1=Corporation |first1=Bonnier |title=Popular Science |date=2004 |publisher=Bonnier Corporation |page=17 |url=https://books.google.com/books?id=hAAAAAAAMBAJ |accessdate=19 July 2018 |language=en}}</ref> However, this line of products was discontinued,<ref>{{cite web|url=http://robotbg.com/robots/floor_cleaners/friendly_robotics/friendly_vac|title=Friendly Robotics Friendly Vac floor cleaner robot - Robot Buying Guide|website=robotbg.com}}</ref> and the company now focuses only on robotic lawn mowers. == Mowing == All current Robomow models are able to mow grass inside a specified area by staying within an underground, electrified wire. The wire is installed around the mowing area by hammering it in with pegs just below the surface. Grass soon covers the wire so that it is not visible. Where areas within the specified are not to be mowed, 'islands' can be created by keeping two strands of the electrified wire together and creating internal areas. The mowing that Robomow does is directed in accordance with its movement algorithm, which is not straight up and down. Therefore, although no traditional mowing lines can be seen, Robomow covers the entire mowing zone within a few operations. In between mows, the mower's batteries are recharged at its docking/charging station which it returns to automatically.{{cn|date=March 2024}} == Robomow models == '''RC/MC''': these models have a 28 cm wide blade that fit any lawn of up to 1200m2. '''RS/MS''': these models have a 56 cm cutting width supported by two 28 cm blades, which are suitable for any lawn up to 3500m2. == Key Executives == {| class="wikitable" |- ! Name !! Position |- | Udi Peless || Co-Founder, CEO and VP of Marketing |- | Shai Abramson || Co-Founder and CTO |- | Noa Chen || Chief Financial Officer |- | Ofer Laufer || COO |- | Dedy Gur || VP Customer Satisfaction and Quality Assurance |- | Ard Schaap || Vice President Sales Europe |} == References == {{Reflist|2}} {{MTD Products}} [[Category:Robotics companies]] [[Category:Lawn mower manufacturers]] [[Category:Domestic robots]] [[Category:Technology in society]] [[Category:Technology companies established in 1995]] [[Category:Manufacturing companies established in 1995]] [[Category:Israeli companies established in 1995]] [[Category:2017 mergers and acquisitions]]
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