Editing Seven Network

{{Short description|Australian broadcast television network}}
{{about|the Australian network|other uses|Network seven (disambiguation)}}
{{Use Australian English|date=March 2022}}{{Use dmy dates|date=November 2022}}
{{Infobox television channel
| name = Seven Network
| logo = Seven Network logo.svg
| logo_size = 120px
| logo_caption = Logo used since 1 January 2000
| launch_date = {{start date and age|1956|11|4|df=y}}
| type = [[Free-to-air|Free-to-air television network]]
| owner = [[Seven West Media]]
| picture_format = [[1080i]] [[HDTV]]{{efn|Available on [[7HD]], [[7two]], [[7mate]] and [[7Bravo]].}} <br /> (downscaled to [[576i]] for the [[Standard-definition television|SDTV]] feed)
| country = Australia
| language = English
| area = {{hlist|[[ATN|Sydney]] | [[HSV (TV station)|Melbourne]]|[[BTQ|Brisbane]] | [[SAS (TV station)|Adelaide]] | [[TVW|Perth]] | [[STQ|Regional Queensland]] | [[NEN (TV station)|Northern NSW & Gold Coast]] | [[CBN (Australian TV station)|Southern NSW & ACT]] | [[AMV (TV station)|Regional Victoria]] | [[PTV (TV station)|Mildura]] | [[Seven Regional WA|Western Australia]]}}
| affiliates = {{plainlist|
* [[Seven (Southern Cross Austereo)|Southern Cross Television]] {{hlist|([[TNT (Australian TV station)|Tasmania]] | [[TND (TV station)|Darwin]] | [[GTS/BKN|Spencer Gulf & Broken Hill]] | [[QQQ|Central Australia]])}}
* [[WIN Television]] {{hlist|([[MTN (TV station)|Griffith]] | [[SES/RTS|Eastern SA]])}}
}}
| headquarters = 8 Central Avenue <br />
[[Eveleigh]], [[New South Wales]]
| former_names = [[Australian Television Network]] (1963–1970, 1987–1991)<br /> Network 7 (1970–1984)
| replaced = [[Prime7]]<br />[[GWN7]]
| replaced_by = 
| sister_channels = [[7HD]]<br />[[7two]]<br />[[7mate]]<br />[[7flix]]<br />[[7Bravo]]<br />[[TVSN]]<br />[[Racing.com]]
| timeshift_service = 
| website = [https://7plus.com.au/ 7plus.com.au]
| terr_serv_1 = [[ATN]] Sydney<br />([[DVB-T]] [[64-QAM]])
| terr_chan_1 = 1312 @ 6 (177.5 MHz)<ref>{{cite web |title=Australian Digital Terrestrial Television Broadcasting Service Information Register (Issue 5) |url=http://www.freetv.com.au/media/Engineering/Australian_Digital_Terrestrial_Television_Broadcasting_Service_Information_Register_-_Issue_4_-_January_2011.pdf |date=17 February 2013 |website=Free TV Australia |url-status=dead |archive-url=https://web.archive.org/web/20130430181157/http://www.freetv.com.au/media/Engineering/Australian_Digital_Terrestrial_Television_Broadcasting_Service_Information_Register_-_Issue_4_-_January_2011.pdf |archive-date=30 April 2013 |access-date=8 May 2013}}</ref>
| terr_serv_2 = [[HSV (TV station)|HSV]] Melbourne<br />([[DVB-T]] [[64-QAM]])
| terr_chan_2 = 1328 @ 6 (177.5 MHz)
| terr_serv_3 = [[BTQ]] Brisbane/Gold Coast<br />([[DVB-T]] [[64-QAM]])
| terr_chan_3 = 1344 @ 6 (177.5 MHz)
| terr_serv_4 = [[SAS (TV station)|SAS]] Adelaide<br />([[DVB-T]] [[64-QAM]])
| terr_chan_4 = 1360 @ 6 (177.5 MHz)
| terr_serv_5 = [[TVW]] Perth/Mandurah<br />([[DVB-T]] [[64-QAM]])
| terr_chan_5 = 1376 @ 6 (177.5 MHz)
| terr_serv_6 = Freeview Seven metro, QLD, Darwin & remote ([[virtual channel|virtual]])
| terr_chan_6 = 7/71
| terr_serv_7 = Freeview Seven regional ([[virtual channel|virtual]])
| terr_chan_7 = 6/61
| terr_serv_8 = Freeview [[7HD]] ([[virtual channel|virtual]])
| terr_chan_8 = 70/60
| online_chan_1 = [https://7plus.com.au/live-tv/ 7plus]
(Only in Australia)
}}

The '''Seven Network''' (stylised '''7Network''', commonly known as '''Channel Seven''' or simply '''Seven''') is a major Australian commercial [[free-to-air]] [[Television broadcasting in Australia|television network]]. It is owned by [[Seven West Media|Seven West Media Limited]],<ref name="about-swm">{{cite web |title=About Us |url=http://www.sevenwestmedia.com.au/about-us/ |website=Seven West Media |url-status=live |archive-url=https://web.archive.org/web/20200513064207/http://www.sevenwestmedia.com.au/about-us/ |archive-date=13 May 2020 |access-date=27 May 2020}}</ref> and is one of the five main [[free-to-air television]] networks in Australia. The network's headquarters are located in [[Sydney]].

As of 2014, it was the second-largest network in the country in terms of population reach. The Seven Network shows various nonfiction shows—such as news broadcasts (''[[Seven News]]'') and sports programming—as well as fiction shows.<ref>{{Cite news |last=Enker |first=Debi |date=13 December 2007 |title=The stars of 2007 |url=http://www.theage.com.au/news/tv--radio/the-stars-of-2007/2007/12/12/1197135533655.html |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20150831234441/http://www.theage.com.au/news/tv--radio/the-stars-of-2007/2007/12/12/1197135533655.html |archive-date=31 August 2015 |access-date=8 May 2013 |work=The Age |publisher=Fairfax Media |location=Melbourne}}</ref> In 2011, the network won all 40 out of 40 weeks of the ratings season for total viewers,<ref>{{cite web |title=Seven Dominates in 2011 |url=http://www.sevenwestmedia.com.au/docs/business-unit-news/seven-dominates-in-2011.pdf |date=27 November 2011 |website=Seven West Media |url-status=dead |archive-url=https://web.archive.org/web/20120316160928/http://www.sevenwestmedia.com.au/docs/business-unit-news/seven-dominates-in-2011.pdf |archive-date=16 March 2012 |access-date=8 March 2012}}</ref> being the first to achieve this since the introduction of the [[OzTAM]] ratings system in 2001.<ref>{{cite web |title=Seven dominates 2011 ratings |url=http://www.tvtonight.com.au/2011/11/seven-dominates-2011-ratings.html |last=Knox |first=David |date=28 November 2011 |website=TV Tonight |url-status=live |archive-url=https://web.archive.org/web/20140225071416/http://www.tvtonight.com.au/2011/11/seven-dominates-2011-ratings.html |archive-date=25 February 2014 |access-date=23 December 2013}}</ref> 

As of 2024, the Seven Network is the highest-rated television network nationally, in Australia, ahead of the [[Nine Network]], [[ABC TV (Australian TV channel)|ABC TV]], [[Network 10]] and [[SBS (Australian TV channel)|SBS]].<ref>{{Cite web |last=Knox |first=David |date=2 December 2024 |title=Seven wins 2024 ratings year |url=https://tvtonight.com.au/2024/12/seven-wins-2024-ratings-year.html |access-date=2 December 2024 |website=[[TV Tonight]] |language=en-AU}}</ref>

==Headquarters==
Seven's administration headquarters are in [[Eveleigh, New South Wales|Eveleigh]], Sydney, completed in 2003.<ref>{{cite web |title=Channel 7 |url=http://smartdesignstudio.com/projects/workplace/channel-7/ |website=Smart Design Studio |url-status=live |archive-url=https://web.archive.org/web/20131106114003/http://smartdesignstudio.com/projects/workplace/channel-7/ |archive-date=6 November 2013 |access-date=4 November 2013}}</ref> National news and current affairs programming are based between flagship station [[ATN|ATN-7]] in Sydney and [[HSV (TV station)|HSV-7]] in Melbourne. In 2009, Seven moved its Sydney-based production operations from [[Epping, New South Wales|Epping]] to a purpose-built high-definition television production facility at the [[Australian Technology Park]] in [[Eveleigh, New South Wales|Eveleigh]].<ref>{{Cite news |last=Nixon |first=Sherrill |date=29 June 2006 |title=Home and away: Seven's new face |url=http://www.smh.com.au/news/national/home-and-away-sevens-new-face/2006/06/28/1151174269482.html |url-status=live |archive-url=https://web.archive.org/web/20150924201856/http://www.smh.com.au/news/national/home-and-away-sevens-new-face/2006/06/28/1151174269482.html |archive-date=24 September 2015 |access-date=4 November 2013 |work=[[The Sydney Morning Herald]] |publisher=Fairfax Media |location=Sydney}}</ref>

==History==
===Origins===
The present Seven Network began as a group of independent stations in [[Sydney]], [[Melbourne]], [[Brisbane]], [[Adelaide]] and [[Perth]].<ref name=3TS>[https://worldradiohistory.com/AUSTRALIA/Archive-B-and-T-Yearbook/B&T-Yearbook-1960.pdf "Television Stations"] Broadcasting & Television Year Book 1960, p. 58-63</ref><ref name="atvh-50s">{{cite web |title=Seven Network 1950s |url=http://www.austvhistory.com/seven/50s.htm |last=Ross-Hulands |first=Brooklyn |website=AusTVHistory |url-status=dead |archive-url=https://web.archive.org/web/20070709022122/http://www.austvhistory.com/seven/50s.htm |archive-date=9 July 2007 |access-date=27 June 2007}}</ref> [[HSV (TV station)|HSV-7]] Melbourne, licensed to [[The Herald and Weekly Times Ltd]] (owners of two local papers at the time, ''[[The Herald (Melbourne)|The Herald]]'' and ''[[The Sun News-Pictorial|The Sun]]''), was launched on 4 November 1956, as Melbourne's first television station in the country to use the [[VHF]]7 frequency.<ref name="atvh-50s" /> [[ATN|ATN-7]] Sydney, licensed to Amalgamated Television Services, a subsidiary of [[Fairfax Media|Fairfax]], was launched on 2 December 1956, as Sydney's third television station.<ref name="atvh-50s" /><ref name="caslon">{{cite web |title=Seven: landmarks |url=http://www.ketupa.net/seven2.htm |last=Arnold |first=Bruce |website=Ketupa.net |publisher=Caslon Analytics |url-status=dead |archive-url=https://web.archive.org/web/20070806210559/http://www.ketupa.net/seven2.htm |archive-date=6 August 2007 |access-date=7 August 2007}}</ref> The two stations did not immediately share resources, and instead formed content-sharing partnerships with their [[VHF]]9 counterparts by 1957: [[ATN|ATN-7]] partnered with Melbourne's [[GTV (Australia)|GTV-9]], while [[HSV (TV station)|HSV-7]] paired up with Sydney's [[TCN-9]].<ref name="atvh-50s" /><ref name="caslon" /> [[TVW|TVW-7]] Perth, licensed to TVW Limited, a subsidiary of [[The West Australian|West Australian Newspapers]], publisher of ''[[The West Australian]]'', began broadcasting almost two years later, on 16 October 1959, as Perth's first television station.<ref name="atvh-50s" /> [[BTQ|BTQ-7]] Brisbane followed on 1 November 1959, as Brisbane's second television station.<ref name="atvh-50s" /><ref name="caslon" /> [[ADS (TV station)|ADS-7]] Adelaide was launched on 24 October 1959 as the final capital city VHF7 station.<ref name="atvh-60s" /> The station later swapped frequencies with [[SAS (TV station)|SAS-10]] on 27 December 1987 as [[ADS (TV station)|ADS-10]] and [[SAS (TV station)|SAS-7]].<ref name="atvh-60s" />

HSV-7 began its relationship with the Victorian Football League (now the [[Australian Football League]]) in April 1957, when the station broadcast the first live [[Australian rules football]] match. Throughout this time, the stations operated independently of each other, with schedules made up of various simple, and relatively inexpensive, programs, such as ''Pick a Box'' and spinoffs of popular radio shows.<ref name="atvh-50s" /> In the early 1960s, coaxial cable links, formed initially between Sydney and Melbourne, allowed the sharing of programmes and simultaneous broadcasts of live shows.<ref name="caslon" />

In 1960, [[Frank Packer]], the owner of Sydney's [[TCN|TCN-9]], bought a controlling share of Melbourne's [[GTV (Australia)|GTV-9]], in the process creating the country's first television network<ref name="caslon" /> (unofficially called "the [[Nine Network|National Nine Network]]") and dissolving the [[ATN|ATN-7]]/[[GTV (Australian TV station)|GTV-9]] and the [[HSV (TV station)|HSV-7]]/[[TCN|TCN-9]] partnerships. Left without their original partners, [[ATN|ATN-7]] and [[HSV (TV station)|HSV-7]] joined to form the '''Australian Television Network''' in 1963.<ref name="atvh-60s">{{cite web |title=Seven Network 1960s |url=http://www.austvhistory.com/seven/60s.htm |last=Ross-Hulands |first=Brooklyn |website=AusTVHistory |url-status=dead |archive-url=https://web.archive.org/web/20070626185033/http://www.austvhistory.com/seven/60s.htm |archive-date=26 June 2007 |access-date=27 June 2007}}</ref> The new grouping was soon joined by other capital-city channel 7 stations, ADS-7 Adelaide and BTQ-7 Brisbane. The new network began to produce and screen higher-budget programs to attract viewers, most notably ''[[Homicide (Australian TV series)|Homicide]]'', a series which would continue for another 12 years to become the nation's longest running drama series.<ref name="atvh-60s" /> However, it was not until 1970, after the network adopted the '''Network 7''' name, that a national network logo was adopted, albeit still with independently owned and operated stations with local advertising campaigns.<ref name="atvh-70s">{{cite web |title=Seven Network 1970s |url=http://www.austvhistory.com/seven/70s.htm |last=Ross-Hulands |first=Brooklyn |website=AusTVHistory |url-status=dead |archive-url=https://web.archive.org/web/20070928004055/http://www.austvhistory.com/seven/70s.htm |archive-date=2007-09-28 |access-date=2007-06-27}}</ref>

[[History of television#Color television|Colour television]] was introduced across the network in 1975, when a new colour logo was adopted. [[Rupert Murdoch]] made an unsuccessful bid for the ''[[The Herald and Weekly Times Ltd|Herald and Weekly Times]]'', owners of [[HSV (TV station)|HSV-7]], in 1979, later going on to gain control of rival [[ATV (Australia)|ATV-10]]. Fairfax, however, successfully bought a 14.9% share of the company later in the same year.<ref name="caslon" />

===1980s===
The 1980s saw the introduction of stereo sound, as well as a number of successful shows, most notably ''[[A Country Practice]]'' in 1981, and ''[[Sons and Daughters (Australian TV series)|Sons and Daughters]]'', which began in 1982.<ref name="atvh-80s">{{cite web |title=Seven Network 1980s |url=http://www.austvhistory.com/seven/80s.htm |last=Ross-Hulands |first=Brooklyn |website=AusTVHistory |url-status=dead |archive-url=https://web.archive.org/web/20070626184424/http://www.austvhistory.com/seven/80s.htm |archive-date=26 June 2007 |access-date=27 June 2007}}</ref> ''[[Wheel of Fortune (Australian game show)|Wheel of Fortune]]'' began its 25-year run in July 1981, produced from [[ADS (TV station)|ADS]]-7's studios in [[Adelaide]]. The [[1980 Summer Olympics]] in Moscow were shown live on the network the year before.<ref name="atvh-80s" /> ''[[Neighbours]]'' began on Seven in 1985, but low ratings in Sydney led to the cancellation of the new series at the end of the year, which later moved to [[Network Ten]] and went on to achieve international success.<ref name="atvh-80s" />

Perth based businessman [[Robert Holmes à Court]], through his business the Bell Group, bought [[TVW]]-7 from its original owners, [[The West Australian|West Australian Newspapers]] in 1982.<ref name="caslon" /> It was in 1984 that the network proceeded to drop the "Network 7" branding. ''[[The Herald and Weekly Times Ltd|The Herald and Weekly Times]]'', owner of [[HSV (TV station)|HSV]]-7 and [[ADS (TV station)|ADS]]-7, was sold to [[Rupert Murdoch]] in December 1986 for an estimated [[Australian dollar|A$]]1.8 billion.<ref name="caslon" /> Murdoch's company, [[News Limited]], sold off [[HSV (TV station)|HSV-7]] to [[Fairfax Media|Fairfax]] soon afterwards, for $320 million.<ref name="caslon" /> [[Fairfax Media|Fairfax]] went on to axe a number of locally produced shows in favour of networked content from its Sydney counterpart, [[ATN]]-7 (also owned by [[Fairfax Media|Fairfax]] at the time).<ref name="atvh-80s" />

Cross-media ownership laws introduced in 1987 forced [[Fairfax Media|Fairfax]] to choose between its print and television operations – it chose the former, and later sold off its stations to [[Qintex]] Ltd., owned by businessman [[Christopher Skase]].<ref name="atvh-80s" /> Qintex had previously bought, and subsequently sold off, stations in Brisbane and regional Queensland before taking control of the network.<ref name="caslon" /> It was also in 1987 that the network returned to the "Australian Television Network" branding. The next year, another new logo was introduced along with evening soap ''[[Home and Away]]'' and a relaunched ''[[Seven National News]]'', now known as ''Seven News''. The network became truly national in 1988 when Skase bought [[TVW|TVW-7]] for $130 million.<ref name="atvh-80s" /> In 1991, the network changed its name once again to the '''Seven Network''', though it had been unofficially using that name for some time before then.

Despite the network's successes, a failed $1.5 billion bid for [[Metro-Goldwyn-Mayer|MGM Studios]] in the same year sent [[Qintex]] into receivership.<ref name="caslon" /> Christopher Skase fled Australia in 1990 to escape extradition.<ref name="atvh-80s" /> The business' assets were bundled together by receivers and made into a new company, the [[Seven Network Limited]], in 1991.<ref name="caslon" />

===1990s===
''[[Real Life (TV program)|Real Life]]'', a national current-affairs programme hosted by [[Stan Grant (journalist)|Stan Grant]], similar in format to the [[Nine Network]]'s ''[[A Current Affair (Australian TV series)|A Current Affair]]'', was launched in 1992 but was later replaced by the more successful ''[[Today Tonight]]''.<ref name="atvh-90s">{{cite web |title=Seven Network 1990s |url=http://www.austvhistory.com/seven/90s.htm |last=Ross-Hulands |first=Brooklyn |website=AusTVHistory |url-status=dead |archive-url=https://web.archive.org/web/20070626181614/http://www.austvhistory.com/seven/90s.htm |archive-date=26 June 2007 |access-date=27 June 2007}}</ref>

The network was listed on the stock exchange in 1993, soon after the entry of [[Pay television|subscription television]] provider [[Australis Media|Australis]]. One of Seven's most popular series, ''[[A Country Practice]]'', ended in 1993 after 1058 episodes. 1993 saw the introduction of ''[[Blue Heelers]]'', which after a number of timeslot changes, was moved in 1998 to Wednesdays. This was to make room for a new series, medical drama ''[[All Saints (TV series)|All Saints]]''. Both dramas rated quite highly, and along with new lifestyle shows ''[[Better Homes and Gardens (TV series)|Better Homes and Gardens]]'' and ''[[The Great Outdoors (Australian TV series)|The Great Outdoors]]'', resulted in a stronger ratings position for the network.<ref>{{Cite magazine |last=Woods |first=Mark |date=December 1998 |title=Nine toplines 1998 network ratings |url=http://findarticles.com/p/articles/mi_hb1437/is_199812/ai_n5940892 |magazine=Variety |access-date=27 June 2007}} {{Dead link |date=April 2010 |fix-attempted=yes}}</ref>

In 1995, [[STQ|Sunshine Television]], a Seven Network affiliate in regional Queensland, was purchased by the network's parent company, [[Seven Network Limited]]. [[STQ|Sunshine Television]]'s regional stations effectively became a part of the Seven Network, identical in appearance and programming to the rest of the business' stations. [[Gladiators (1995 Australian TV series)|Australian Gladiators]] Series 1 and Series 2 in 1995-1996 filmed in Brisbane, and Series 3 filmed in Sydney <ref>{{cite web|last=|first=|date=16 January 2021|title=Australian Gladiators|url=https://www.gladiatorstv.com/international/australia/#|access-date=16 January 2021|website=GladiatorsTV.com}}</ref> proved popular. ''Seven Queensland'' won the annual audience ratings for the first time in 1998.<ref>{{cite web |title=STQ Channel Seven Queensland |url=http://www.austvhistory.com/7qld/index.htm |last=Ross-Hulands |first=Brooklyn |website=AusTVHistory |url-status=dead |archive-url=https://web.archive.org/web/20070928004033/http://www.austvhistory.com/7qld/index.htm |archive-date=28 September 2007 |access-date=27 June 2007}}</ref>

Between 1995 and April 2001, [[Alan Jackson (businessman)|Alan Jackson]] of [[Nylex]] was the non-executive director of Seven, after being asked by Stokes to lead the company.<ref>{{cite news |date=26 June 2001 |title=Jackson off Seven board |newspaper=The Daily Telegraph |location=Sydney |page=27 |id={{ProQuest|358640428}}}}</ref><ref>{{cite web| url = https://www.maynereport.com/articles/2008/01/07-1244-7088.html| title = The day Alan Jackson lost his cool| first = Stephen| last = Mayne | author-link= Stephen Mayne| date = 14 January 2008| website = The Mayne Report| access-date = 16 January 2023}}</ref>

A successful $1.3 billion bid for [[United Artists]] was made in conjunction with [[Kirk Kerkorian]] in 1996; the network sold its stake two years later for $US389 million. Seven took control of [[Australia Network|Australia Television]], the [[Australian Broadcasting Corporation]]'s Asian satellite channel, in 1997. The [[Australian Broadcasting Corporation]] still maintained a share in the network, and continued to produce news and current affairs programming for it.<ref>{{Cite press release |title=ABC agreement with Seven Network |date=10 July 1997 |publisher=Australian Broadcasting Corporation |url=http://www.abc.net.au/corp/pubs/media/s518720.htm |access-date=3 September 2007 |archive-url=https://web.archive.org/web/20071028184025/http://www.abc.net.au/corp/pubs/media/s518720.htm |archive-date=28 October 2007 |url-status=dead}}</ref>

===2000s===
[[File:Seven Network and Global Television television studio.JPG|thumb|8 Central Avenue, [[Eveleigh, New South Wales|Eveleigh]]; the Seven Network's current headquarters in [[Sydney]]]]
[[File:7 Melbourne, Docklands.jpg|thumb|The network's centralised digital playout facility, ''[[HSV (TV station)|Broadcast Centre Melbourne]]'', located in the city's [[Melbourne Docklands|Docklands]] precinct.]]
During the late 1990s and early 2000s, a state-of-the-art [[High-definition television|high definition]] national broadcast facility was constructed in [[Docklands, Victoria|Docklands, Melbourne]], replacing the previous facility in [[Epping, New South Wales|Epping, Sydney]]. This new facility would also house [[HSV-7]]'s [[Melbourne]] offices and studios.

The year 2000 saw former Nine executive [[David Leckie]] appointed as head of television operations, re-launching the network with an updated logo, and a new advertising campaign timed expressly for the network's coverage of the [[2000 Summer Olympics]] in Sydney. The opening ceremony was one of the highest-ever rating television programmes in the country, with 6.5 million viewers, contributing to the network winning the ratings year for the first time in twenty-two years.<ref>{{cite news|url= http://www.hollywoodreporter.com/hr/google/article_brief/660472|title= Seven Net scores with Olympics|access-date=27 June 2007|date=19 September 2000|work= The Hollywood Reporter}} {{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>

[[Digital terrestrial television in Australia|Digital television]] was introduced to most of the network's coverage area on 1 January 2001. This was soon followed by the gradual introduction of wide screen and high definition programming.<ref>{{cite web |title=Digital TV to commence on 1 January 2001 |url=http://www.acma.gov.au/WEB/STANDARD/pc=PC_91112 |website=Australian Broadcasting Authority |url-status=dead |archive-url=https://web.archive.org/web/20070921080004/http://www.acma.gov.au/WEB/STANDARD/pc%3DPC_91112 |archive-date=21 September 2007 |access-date=19 August 2007}}</ref>

In January 2006, the Seven Network, [[Pacific Magazines]] and online portal [[Yahoo!]] Australia and New Zealand combined in a joint venture to form [[Yahoo!7]], representing all three companies' online assets.<ref>{{cite web |title=Yahoo!7 Redefines Australian Media Landscape |url=http://sevencorporate.com.au/_uploads/Files/1138585381359_0.6128006964381489.pdf |date=30 January 2006 |website=Seven Corporate |url-status=dead |archive-url=https://web.archive.org/web/20080228014539/http://sevencorporate.com.au/_uploads/Files/1138585381359_0.6128006964381489.pdf |archive-date=28 February 2008 |access-date=21 February 2008}}</ref>

[[7HD]] was officially announced on 15 September 2007, with the [[Seven Media Group]] announcing their intention to start a [[high-definition television|high definition]] multichannel, that was initially expected to launch in December 2007.<ref>{{Cite news |last1=Schulze |first1=Jane |last2=Tabakoff |first2=Nick |date=15 September 2007 |title=Seven, Ten to offer HD-TV |url=http://www.theaustralian.news.com.au/story/0,25197,22420209-30540,00.html |url-status=dead |archive-url=https://web.archive.org/web/20071018045006/http://www.theaustralian.news.com.au/story/0%2C25197%2C22420209-30540%2C00.html |archive-date=18 October 2007 |access-date=15 September 2007 |work=The Australian |publisher=News Limited |location=Sydney}}</ref> However, 7HD became the first free-to-air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with ''[[25th Hour]]'' being the first programme broadcast at 10:30 pm.<ref>{{cite web |title=Seven's new multi-channelling is on-air |url=http://www.sevencorporate.com.au/_uploads/Files/7-hd-16-october.pdf |date=16 October 2007 |website=Seven Corporate |url-status=dead |archive-url=https://web.archive.org/web/20071202082942/http://www.sevencorporate.com.au/_uploads/Files/7-hd-16-october.pdf |archive-date=2 December 2007 |access-date=16 October 2007}}</ref>

On 14 February 2008, the [[Seven Media Group]] and [[Foxtel]] officially signed an agreement allowing Seven's digital signal to be transmitted via [[Foxtel]]'s cable and satellite services. Seven became available on Foxtel in early 2009.<ref>{{Cite press release |title=Foxtel & Seven sign digital retransmission deal |date=14 February 2008 |url=http://sevencorporate.com.au/_uploads/Files/seven-foxtel.pdf |access-date=21 February 2008 |archive-url=https://web.archive.org/web/20080228014536/http://sevencorporate.com.au/_uploads/Files/seven-foxtel.pdf |archive-date=28 February 2008 |url-status=dead}}</ref>

On 25 September 2009, Seven announced its new digital channel, [[7two]], which officially launched on 1 November 2009.<ref>{{cite web |title=7TWO to launch November 1st |url=http://www.tvtonight.com.au/2009/10/7two-to-launch-november-1st.html |last=Knox |first=David |date=23 October 2009 |website=TV Tonight |url-status=live |archive-url=https://web.archive.org/web/20091026135557/http://www.tvtonight.com.au/2009/10/7two-to-launch-november-1st.html |archive-date=26 October 2009 |access-date=9 April 2010}}</ref>

===2010s===
On 18 January 2010, Seven launched the online catch-up TV website called ''[[PLUS7]]''.<ref>{{cite web |title=Seven Launches Online Catch-Up, PLUS7 |url=http://tvtonight.com.au/2010/01/seven-launches-online-catch-up-plus7.html |last=Knox |first=David |date=18 January 2010 |website=TV Tonight |url-status=live |archive-url=https://web.archive.org/web/20100121144927/http://tvtonight.com.au/2010/01/seven-launches-online-catch-up-plus7.html |archive-date=21 January 2010 |access-date=25 January 2010}}</ref>

On 25 September 2010, in conjunction with the 2010 AFL Grand Final, Seven launched its second multi-digital channel [[7mate]].

In January 2011, the big red 7 logos were expanded to [[GWN7]] and [[Prime7]]'s rebranding respectively.<ref name="regional-rebrand">{{cite web |title=Prime, GWN rebrand with 7 |url=https://tvtonight.com.au/2011/01/prime-gwn-rebrand-with-7.html |last=Knox |first=David |date=15 January 2011 |website=TV Tonight |language=en-AU |url-status=live |archive-url=https://web.archive.org/web/20200212095130/https://tvtonight.com.au/2011/01/prime-gwn-rebrand-with-7.html |archive-date=12 February 2020 |access-date=27 May 2020}}</ref> The news bulletins were renamed as ''[[GWN7 News]]'' and ''[[Prime7 News]]''.<ref name="regional-rebrand" /> [[Golden West Network|GWN]] and [[Prime Television|Prime]] relaunched on 16 January 2011 at 6:00 pm,<ref name="regional-rebrand" /> digital channels are branded as ''[[7two]]'' and ''[[7mate]]''.

Seven announced its intention to expand into digital datacasting known as [[4ME]], a digital channel owned by the [[Prime Media Group]], in December 2011 on channel 64 in [[Prime7]] and regional areas and channel 74 in other areas.<ref>{{cite web |title=Seven to launch TV4 datacasting |url=http://www.tvtonight.com.au/2011/11/seven-to-launch-tv4-datacasting.html |last=Knox |first=David |date=7 November 2011 |website=TV Tonight |url-status=live |archive-url=https://web.archive.org/web/20111110045615/http://www.tvtonight.com.au/2011/11/seven-to-launch-tv4-datacasting.html |archive-date=10 November 2011 |access-date=7 November 2011}}</ref>

In September 2011, Seven broadcast a report featuring journalist Tim Noonan and writer and adventurer Paul Raffaele visiting Brazil's [[Zuruahã people|Suruwaha]] tribe and describing them as child murderers, "Stone Age" relics, and "one of the worst human rights violators in the world".<ref>{{cite web |date=4 September 2011 |title=Amazon's ancient tribe |url=http://au.news.yahoo.com/sunday-night/features/article/-/10164176/amazons-ancient-tribe/ |url-status=live |archive-url=https://web.archive.org/web/20140706203042/https://au.news.yahoo.com/sunday-night/features/a/10164176/amazons-ancient-tribe/ |archive-date=6 July 2014 |access-date=27 June 2014 |website=Yahoo!7 |publisher=Yahoo Inc.}}</ref> [[Survival International]], the global movement for tribal people's rights, sent a complaint to Seven outlining the many errors and distortions in the report. After the channel refused to correct the inaccuracies in the program, Survival filed a complaint at the [[Australian Communications and Media Authority]], who opened a formal investigation.<ref>{{cite web |title=Outrage at 'Freakshow TV' as reporter brands Amazon tribe child murderers |url=http://www.survivalinternational.org/news/8145 |date=6 March 2012 |website=[[Survival International]] |url-status=live |archive-url=https://web.archive.org/web/20140628112343/http://www.survivalinternational.org/news/8145 |archive-date=28 June 2014 |access-date=27 June 2014}}</ref> In September 2012, the network was found guilty by the press regulator of serious violations of the broadcasting code. The ACMA ruled that the Channel was guilty of breaking its racism clause – having "provoked or perpetuated intense dislike, serious contempt or severe ridicule against the Suruwaha people on the grounds of ... national or ethnic origin ... race [or] religion". It also ruled that the Channel was guilty of broadcasting inaccurate material.<ref>{{Cite news |last=Meade |first=Amanda |date=1 October 2012 |title=Seven to challenge ruling of Australian Communications and Media Authority |url=http://www.theaustralian.com.au/media/seven-to-challenge-ruling-of-australian-communications-and-media-authority/story-e6frg996-1226484897834 |url-status=dead |archive-url=https://web.archive.org/web/20121001041439/http://www.theaustralian.com.au/media/seven-to-challenge-ruling-of-australian-communications-and-media-authority/story-e6frg996-1226484897834 |archive-date=1 October 2012 |access-date=27 June 2014 |work=[[The Australian]] |publisher=News Limited |location=Sydney}}</ref> Seven sought judicial review, but in June 2014 the Federal Court upheld the ruling.<ref>{{cite web |title=Channel Seven Brisbane Pty Limited v Australian Communications and Media Authority |url=http://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2014/2014fca0668 |date=24 June 2014 |website=[[Federal Court of Australia]] |access-date=27 June 2014}}</ref>

In October 2012, Seven began cost cutting shedding a number of behind the scenes technical positions and reducing their [[Satellite news gathering|SNG]] transponder link capacity on [[Optus D1]] from three (at 12.661,12.671&12.681&nbsp;GHz) to two (at 12.644&12.653&nbsp;GHz) which are used by [[ATN]] Sydney for Sunrise and national news location uplinks as well as for other local station location uplinks.

In November 2012, Seven changed its on-air theme. This included a new look for programme advisory ratings, programme listings and programme advertisements and promos.

As of 10 December 2013, Seven no longer broadcasts on analogue TV and is now only available through digital TV or digital set-top box.

On 26 June 2015, [[Racing.com]] began broadcasting on channel 78 as a joint venture between [[Seven West Media]] and [[Racing Victoria]] following a blackout of Victorian horse racing by [[Sky Racing]]. Initially broadcasting an interim live feed from the Racing.com website, the channel was officially launched on 29 August 2015.<ref>{{cite web |date=25 June 2015 |title=Channel 78 to go live on Friday |url=https://www.racing.com/news/2015-06-25/channel-78-to-go-live-on-friday |url-status=live |archive-url=https://web.archive.org/web/20160303200239/https://www.racing.com/news/2015-06-25/channel-78-to-go-live-on-friday#//www.racing.com/ |archive-date=3 March 2016 |access-date=3 March 2016 |website=Racing.com}}</ref>

In January 2016, Seven changed its on-air theme. This included a new look for program listings, program advertisements and promos.

On 7 February 2016, during the ad-break of ''[[Molly (miniseries)|Molly]]'', after months of speculation, Seven officially announced their new channel as [[7flix]] on channel 76.<ref>{{cite web |last=Perry |first=Kevin |date=8 February 2016 |title=Video: Seven releases first details for new multi-channel 7Flix |url=http://decidertv.com/page/2016/2/8/video-seven-releases-first-details-for-new-multi-channel-7flix |url-status=live |archive-url=https://web.archive.org/web/20160211212938/http://decidertv.com/page/2016/2/8/video-seven-releases-first-details-for-new-multi-channel-7flix |archive-date=11 February 2016 |access-date=8 February 2016 |website=DeciderTV}}</ref> 7flix was launched at 6{{nbsp}}am on 28 February 2016.<ref>{{cite web |last=Knox |first=David |date=28 February 2016 |title=7flix is on the air |url=http://www.tvtonight.com.au/2016/02/7flix-is-on-the-air.html |url-status=live |archive-url=https://web.archive.org/web/20160228103316/http://www.tvtonight.com.au/2016/02/7flix-is-on-the-air.html |archive-date=28 February 2016 |access-date=28 February 2016 |website=TV Tonight}}</ref>

7HD returned as a high definition simulcast on channel 70 on 10 May 2016. Initially, the Melbourne and Adelaide markets received 7HD as a HD simulcast of Seven's primary channel, while the Sydney, Brisbane and Perth markets received 7HD as a HD simulcast of 7mate; this was to allow [[Australian Football League]] (AFL) matches to be broadcast in HD in those markets.<ref name="EFTMrevival">{{cite web |url=http://eftm.com.au/2016/05/7hd-is-coming-its-official-your-tv-is-updating-as-you-read-this-27979 |title=7HD is coming - it's official, your TV is updating as you read this. |last=Long |first=Trevor |date=10 May 2016 |publisher=EFTM |access-date=10 May 2016 |url-status=live |archive-url=https://web.archive.org/web/20160510083844/http://eftm.com.au/2016/05/7hd-is-coming-its-official-your-tv-is-updating-as-you-read-this-27979 |archive-date=10 May 2016 }}</ref><ref name="HDAFL">{{cite web |url=http://www.afl.com.au/news/2016-05-10/seven-to-finally-broadcast-footy-in-high-definition |title=Seven to finally broadcast footy in high definition |last=Thompson |first=Matt |date=10 May 2016 |publisher=Australian Football League |access-date=10 May 2016}}</ref> Sydney, Brisbane and Perth temporarily received 7HD as a simulcast of the primary channel for the duration of the [[2016 Summer Olympics]] before the change was made permanent during and after the [[2017 Australian Open]] tennis.<ref name="HDolympics">{{cite web |url=http://www.tvtonight.com.au/2016/07/seven-to-switch-olympics-to-hd.html |title=Seven to switch Olympics to HD |last=Knox |first=David |date=30 July 2016 |publisher=TV Tonight |access-date=30 July 2016}}</ref><ref name="DeciderTVAnnouncement">{{cite web |last=Perry |first=Kevin |date=16 December 2016 |title=Seven switches to High Definition nationally for Australian Open Tennis |url=https://decidertv.com/page/2016/12/16/seven-switches-to-high-definition-nationally-for-australian-open-tennis |url-status=dead |archive-url=https://web.archive.org/web/20161221005026/https://decidertv.com/page/2016/12/16/seven-switches-to-high-definition-nationally-for-australian-open-tennis |archive-date=21 December 2016 |access-date=28 January 2024 |publisher=DeciderTV}}</ref> Up until 16 January 2020, breakaway programming was used to show further AFL matches and Australian cricket matches in HD.<ref name="breakawayAFL">{{cite web |last=Browne |first=Ashley |date=20 April 2017 |title=Everyone happy with MKR-AFL battle outcome |url=http://www.afl.com.au/news/2017-04-20/everyone-happy-with-mkrafl-battle-outcome |access-date=21 April 2017 |publisher=Australian Football League}}</ref>

In June 2017, following the acquisition of [[Yahoo!]] by [[Verizon Communications]], Seven announced plans to launch a wholly owned standalone service to replace [[PLUS7]]. In September 2017, Seven announced the new service would be known as ''[[7plus]]'' and would launch in November 2017. As of September 2017, Seven's live streaming service, now named 7Live, is no longer accessible from within the [[PLUS7]] and the [[Yahoo7]] portal.

Seven announced '''[[7food network]]''', a new digital channel, which launched on Channel 74 on 1 December 2018. The announcement with Discovery network follows [[SBS Food]] Network losing its deal with Discovery-owned [[Scripps Networks Interactive|Scripps Network]].<ref>{{cite web |last=Knox |first=David |date=25 October 2018 |title=Seven serves up 7Food channel |url=https://tvtonight.com.au/2018/10/seven-serves-up-7food-channel.html |url-status=live |archive-url=https://web.archive.org/web/20181026034904/https://tvtonight.com.au/2018/10/seven-serves-up-7food-channel.html |archive-date=26 October 2018 |access-date=26 October 2018 |website=TV Tonight}}</ref> The channel ceased broadcast on 28 December 2019, just over a year since it launched, though Seven continues to utilise the [[Food Network]] branding elsewhere<ref name="7FoodclosureKnox2019-12-07" />

===2020s===
{{See also|Big Brother (Australian TV series)|7plus|Prime7|GWN7}}
In June 2020, ''[[Big Brother Australia]]'' made a return on the Seven Network with a rebooted program. Hosted by [[Sonia Kruger]],<ref>{{cite web |last=Knox |first=David |date=5 February 2020 |title=Sonia Kruger to host Big Brother for Seven |url=https://tvtonight.com.au/2020/02/sonia-kruger-to-host-big-brother-for-seven.html |access-date=28 January 2024 |website=TV Tonight}}</ref> the series was pre-recorded and not live as in previous series, with the new version of Big Brother described like a "Survivor in a warehouse", with producers opting to film at a warehouse in Sydney. The exact location is North Head Sanctuary, also known as The Barracks.<ref>{{cite web |last=McKnight |first=Robert |date=8 December 2019 |title=EXCLUSIVE &#124; Channel 7's BIG BROTHER 2020 location revealed |url=https://tvblackbox.com.au/page/2019/12/08/2019-12-8-exclusive-channel-7s-big-brother-2020-location-revealed/ |access-date=28 January 2024 |website=TV Blackbox}}</ref> On the night Big Brother premiered, Seven also changed their on air theme.

On 19 June 2020, it was announced that ''[[The Daily Edition]]'' had been cancelled by the Seven Network after 7 years with hosts Sally Obermeder and Ryan Phelan leaving the network. The final episode aired on 26 June 2020.<ref>{{cite web |last=Knox |first=David |date=19 June 2020 |title=Axed: The Daily Edition |url=https://tvtonight.com.au/2020/06/axed-the-daily-edition.html |access-date=28 January 2024 |website=TV Tonight}}</ref>

In July 2020, the Seven Network unveiled new logos, for its multichannels, beginning with [[7mate]] then [[7two]] and [[7flix]] respectively. The change in logos also included their on demand platform [[7plus]] now stylised as ″'''7+'''″ as part of a major branding overhaul of its multi channel stations.

In March 2021, it was announced that the Seven Network would move out of Martin Place to [[Eveleigh, New South Wales|Eveleigh]] by the end of 2022 after almost two decades.<ref>{{cite web |last=Knox |first=David |date=3 March 2021 |title=Sunrise, Morning Show, 7News to relocate studios |url=https://tvtonight.com.au/2021/03/sunrise-morning-show-7news-to-relocate-studios.html/ |access-date=3 March 2021 |website=TV Tonight |language=en-AU}}</ref>

On 1 November 2021, [[Seven West Media]] announced that it would acquire all the shares and subsidiaries of [[Prime Media Group]]. This was Seven West Media's second attempt at purchasing Prime, after its previous attempt in 2019 was thwarted by [[Australian Community Media]] boss Antony Catalano and rival [[WIN Corporation]] owner [[Bruce Gordon (businessman)|Bruce Gordon]], who cited Seven's debt problems at the time and its poor ratings performance as their reason for their refusal. This development would mark an end to the Prime branding after 33 years in favour of Seven Network's branding, and would see all news bulletins carry the Seven News brand. Prior to this, [[Prime7]] (and sister [[GWN7]] in regional and remote Western Australia) was the only network not to fully use its metro affiliate branding despite carrying Seven branded promos, since WIN Television (except for WIN News) and Southern Cross Austereo use full [[Nine Network|Nine]] and [[Network 10|Ten]] network branding on their stations. It was also announced that Seven would look to expand its investment in local news following the merger.<ref>{{Cite news |last1=McGuire |first1=Amelia |last2=Samios |first2=Zoe |date=1 November 2021 |title=Seven West Media to buy regional affiliate Prime for $132m |url=https://www.smh.com.au/business/companies/seven-west-media-to-buy-regional-affiliate-prime-for-132m-20211101-p594v3.html |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20211102125226/https://www.smh.com.au/business/companies/seven-west-media-to-buy-regional-affiliate-prime-for-132m-20211101-p594v3.html |archive-date=2 November 2021 |access-date=2 November 2021 |newspaper=[[The Sydney Morning Herald]] |publisher=[[Nine Entertainment]] |location=Sydney}}</ref> Majority of Prime's shareholders voted in favour of the deal on 23 December, with the sale completed on 31 December.<ref>{{Cite news |date=23 December 2021 |title=Prime Media shareholders give the green light for Seven West Media merger |url=https://7news.com.au/business/media/prime-media-share-holders-give-the-green-light-for-seven-west-media-merger-c-5062463 |url-status=live |archive-url=https://web.archive.org/web/20211223065431/https://7news.com.au/business/media/prime-media-share-holders-give-the-green-light-for-seven-west-media-merger-c-5062463 |archive-date=23 December 2021 |access-date=23 December 2021 |work=[[Seven News]] |publisher=Seven West Media |language=en-AU |agency=[[Australian Associated Press]]}}</ref><ref>{{cite web |date=31 December 2021 |title=Acquisition of Prime completed|url=https://www.asx.com.au/asxpdf/20211231/pdf/454nwfgyhl6dyh.pdf |website=[[Australian Securities Exchange]] |publisher=[[Seven West Media]]}}</ref>

Commencing June 2022, Seven moved to a national brand in time for the [[2022 Commonwealth Games]] across all of its regions. Introduced to regional audiences on 6 June 2022, viewers in those markets began to see the Prime7 and GWN7 logos transition into the national Seven branding.<ref>{{cite news |last=Samios |first=Zoe |date=29 May 2022 |title=Goodbye, Prime Possum? Seven eyes brand changes ahead of Commonwealth Games |url=https://www.smh.com.au/business/companies/goodbye-prime-possum-seven-eyes-brand-changes-ahead-of-commonwealth-games-20220527-p5ap3r.html |url-access=subscription |access-date=25 July 2023 |newspaper=[[The Sydney Morning Herald]] |publisher=[[Nine Entertainment]] |location=Sydney}}</ref>

Seven announced in October 2022 it would launch a new free-to-air channel, [[7Bravo]] on 15 January 2023, on LCN 75 in metropolitan areas and LCN 65 in regional areas. As a result [[ishop TV]] moved from LCN 65 to LCN 67 in the former Prime7 areas. 7Bravo shows reality shows and [[true crime]]. The launch is a partnership between Seven Network and [[NBCUniversal]] International Networks & Direct-to-Consumer.<ref>{{cite web |last=Davison |first=Katherine |date=25 October 2022 |title=Major announcement as brand new channel comes to Seven |url=https://7news.com.au/entertainment/tv/major-announcement-as-brand-new-channel-comes-to-seven-c-8651603 |access-date=25 July 2023 |website=[[Seven News]] |publisher=Seven West Media}}</ref> 

On 30 November 2022, various channel changes on the Seven Network happened to accommodate for the new 7Bravo channel, including a 7mate SD (Channel 73) switch-off. On the same day, 7Bravo on channel 75 appeared on the Seven multiplex, and ishop TV moving to channel 67 placeholder in Seven regional areas.<ref>{{cite web |date=30 November 2022 |title=Broadcast Channel Changes |url=https://support.7plus.com.au/hc/en-au/articles/10983857405069-Broadcast-Channel-Changes |access-date=30 November 2022 |website=[[7plus]] |publisher=Seven West Media}}</ref>

In June 2023, 7NEWS moved their operations from [[Martin Place]] to their new purpose-built studios in [[Eveleigh]]. In July 2023, Sunrise hosted its first broadcast at its new studios. The first edition went to air live at 5.30am on 24 July 2023, with hosts [[Natalie Barr]] and [[Matt Shirvington]], newsreader [[Edwina Bartholomew]] and sports presenter [[Mark Beretta]], followed by [[The Morning Show (TV program)|The Morning Show]]'s [[Larry Emdur]] and [[Kylie Gillies]].<ref>{{Cite web |last=Knox |first=David |date=25 July 2023 |title=Sunrise, The Morning Show embark on new chapters in South Eveleigh studios |url=https://tvtonight.com.au/2023/07/sunrise-the-morning-show-embark-on-new-chapters-in-south-eveleigh-studios.html |access-date=25 July 2023 |website=TV Tonight |language=en-AU}}</ref> For the first time in more than 40 years, the whole Seven Sydney operation, including all staff, were under one roof. The new space offers space five times larger than the previous Martin Place location, with permanent sets for all programs.<ref>{{Cite web |last=Knox |first=David |date=24 July 2023 |title=Weekend Sunrise final broadcast at Martin Place |url=https://tvtonight.com.au/2023/07/weekend-sunrise-final-broadcast-at-martin-place.html |access-date=2023-07-25 |website=TV Tonight |language=en-AU}}</ref>

In July–August 2023 when the [[2023 FIFA Women's World Cup]] was hosted by Australia and New Zealand, there was some controversy worldwide about [[2023 FIFA Women's World Cup broadcasting rights|broadcasting rights to it]],<ref>{{Cite news |date=20 October 2022 |title=FIFA urges broadcasters to 'pay what women's game deserves' for 2023 World Cup rights |url=https://www.reuters.com/lifestyle/sports/fifa-urges-broadcasters-pay-what-womens-game-deserves-2023-world-cup-rights-2022-10-20/ |access-date=9 August 2023 |work=Reuters}}</ref> when broadcasters' offers were very low, and FIFA's handling of the rights was also criticised.<ref>{{Cite news |last=Wrack |first=Suzanne |date=8 June 2023 |title=There are no winners in the Women's World Cup broadcast fiasco, only losers |url=https://www.theguardian.com/football/blog/2023/jun/08/womens-world-cup-broadcast-rights-fifa-bbc-sky-itv |access-date=9 August 2023 |work=[[The Guardian]]}}</ref><ref>{{cite web | last=Dixon | first=Ed | title=2023 Women's World Cup TV rights bids deemed too low by Fifa | website=SportsPro | date=20 October 2022 | url=https://www.sportspromedia.com/news/womens-world-cup-2023-fifa-tv-broadcast-rights-bids-romy-gai/ | access-date=9 August 2023}}</ref> The Seven Network won the rights to broadcast 15 of the matches.<ref>{{cite web | last=Thomas | first=Joshua | title=Where to watch Women's World Cup 2023 live in Australia: Complete TV, online streaming schedule on Optus Sport, Channel 7 | website=Sporting News Australia | date=8 August 2023 | url=https://www.sportingnews.com/au/football/news/where-watch-womens-world-cup-2023-live-australia-complete-tv-online-streaming-schedule-optus-sport-channel-7/ibeddjb2wd7aoac5mf18sliq | access-date=9 August 2023}}</ref> These included four round of 16 games, two quarter-finals, the semi-finals, and the final, along with all of the [[Matildas]] games. The pay channel [[Optus Sport]] has rights for every game in the tournament. This raised public criticism, with many arguing that the entire tournament should be free-to-air, as was the [[2022 FIFA World Cup|2022 (men's) World Cup]] in [[Qatar]], on [[SBS Television]].<ref>{{Cite news |last=Snape |first=Jack |date=4 August 2023 |title=Should Australia's free-to-air TV have rights to the entire Women's World Cup? |url=https://www.theguardian.com/football/2023/aug/04/womens-world-cup-free-to-air-where-to-watch-7-optus-sport |access-date=9 August 2023 |newspaper=[[The Guardian]]}}</ref>

In September 2023, a female Queensland contestant in an upcoming Seven Network reality show was charged with multiple counts of indecent treatment of children aged under 16, multiple counts of rape, sexual assault, torture and assaults over a 15-year period. Her partner was also charged with a number of assaults. Seven refused to confirm whether it will cancel or alter the program.<ref>{{Cite web |last=Knox |first=David |date=2 September 2023 |title=Report: Charges surround woman in Seven show |url=https://tvtonight.com.au/2023/09/report-charges-surround-woman-in-seven-show.html |access-date=5 September 2023 |website=TV Tonight |language=en-AU}}</ref><ref>{{Cite web |last=Perry |first=Kevin |date=2 September 2023 |title=Sexual Assault Charges Cast Shadow over CHANNEL 7 |url=https://tvblackbox.com.au/page/2023/09/02/sexual-assault-charges-cast-shadow-over-channel-7/ |access-date=5 September 2023 |website=TV Blackbox |language=en-AU}}</ref>

On 22 January 2024, [[TVSN]] and Seven West Media signed a new broadcast deal, which means the channel will be on Seven from 1 July 2024, shifting from [[Network 10|10]] and [[WIN Television]]. TVSN will be on channel 77 in metropolitan areas and regional Queensland, channel 67 in other regional areas and on [[7plus]] nationally.<ref>{{Cite web |date=22 January 2024 |title=TVSN and Seven strike new broadcast deal |url=https://www.sevenwestmedia.com.au/assets/pdfs/TVSN-and-Seven-strike-new-broadcast-deal.pdf |access-date=29 January 2024 |publisher=Seven West Media }}</ref><ref>{{Cite web |last=Leong |first=Matthew |date=22 January 2024 |title=Shopping channel TVSN locks in exclusive broadcast rights with Seven Network |url=https://mumbrella.com.au/shopping-channel-tvsn-locks-in-exclusive-broadcast-rights-with-seven-network-812822 |access-date=29 January 2024 |website=[[Mumbrella]] |language=en-AU}}</ref>

On 14 April 2024, the network was under-fired for misidentification of Jewish student named Ben Cohen as the perpetrator of [[2024 Bondi Junction stabbings]].<ref>{{cite news |date=14 April 2024 |title=Channel 7 names innocent man Benjamin Cohen as Bondi Junction killer |url=https://www.theaustralian.com.au/business/media/channel-7-names-innocent-man-benjamin-cohen-as-bondi-junction-killer/news-story/7d6c092deaf12cb5b8355c764ecce25a |url-access=subscription |url-status=live |archive-url=https://archive.today/20240414023457/https://www.theaustralian.com.au/business/media/channel-7-names-innocent-man-benjamin-cohen-as-bondi-junction-killer/news-story/7d6c092deaf12cb5b8355c764ecce25a |archive-date=14 April 2024 |access-date=15 April 2024 |newspaper=The Australian |publisher=News Corp Australia |location=Sydney}}</ref><ref>{{cite news |last=Fitzsimmons |first=Caitlin |date=14 April 2024 |title=Sydney uni student trolled for being Bondi Junction killer in a terrible case of mistaken identity |url=https://www.smh.com.au/national/nsw/sydney-uni-student-trolled-for-being-bondi-junction-killer-in-a-terrible-case-of-mistaken-identity-20240414-p5fjoo.html |url-access=subscription |url-status=live |archive-url=https://archive.today/20240414061125/https://www.smh.com.au/national/nsw/sydney-uni-student-trolled-for-being-bondi-junction-killer-in-a-terrible-case-of-mistaken-identity-20240414-p5fjoo.html |archive-date=14 April 2024 |access-date=15 April 2024 |newspaper=The Sydney Morning Herald |publisher=Nine Entertainment |location=Sydney}}</ref>

===Additional programs===
''[[Always Greener]]'', launched in 2001, received two million viewers in its Sunday timeslot, however, it was axed after its second season due to declining audience numbers.<ref>{{Cite news |last=Dale |first=David |date=2 September 2003 |title=Always Greener out to grass in Seven backflip |newspaper=The Age |location=Melbourne |publisher=John Fairfax and Sons |agency=Australian Associated Press |url=http://www.theage.com.au/articles/2003/09/01/1062403449531.html |url-status=live |access-date=8 September 2007 |archive-url=https://web.archive.org/web/20071029185721/http://www.theage.com.au/articles/2003/09/01/1062403449531.html |archive-date=29 October 2007}}</ref>

In 2004, Seven launched the internationally well-known game show ''[[Deal or No Deal (Australian game show)|Deal or No Deal]]'' hosted by [[Andrew O'Keefe]], to the 5.30 pm weekday timeslot as a lead-in to the networks' struggling flagship news bulletin replacing the network's long-running and ever-popular ''[[Wheel of Fortune (Australian game show)|Wheel Of Fortune]]'' as the show moves to 5pm weekdays, and later in the year ''[[Dancing with the Stars (Australian TV series)|Dancing with the Stars]]'', based on the BBC's ''[[Strictly Come Dancing]]'', was also launched. The following year, a number of new programmes premiered, from the United States network [[American Broadcasting Company|ABC]], including ''[[Desperate Housewives]]'' and ''[[Lost (2004 TV series)|Lost]]''. At the same time, Seven's news and public affairs ratings began to increase in viewers, with ''[[Today Tonight]]'' beginning to challenge rival ''[[A Current Affair (Australian TV series)|A Current Affair]]'', with the new format of ''[[Sunrise (Australian TV program)|Sunrise]]'' leading to increased competition with its rival, the [[Nine Network]]'s ''[[Today (1982 TV program)|Today]]''. Seven's evening [[Seven News|news bulletins]] also started to take the lead with successes in most cities.<ref name="seven-trump-nine">{{Cite news |date=14 June 2007 |title=How Seven trumped Nine |newspaper=The Age |location=Melbourne |publisher=Fairfax Media |url=http://www.theage.com.au/news/tv--radio/how-seven-trumped-nine/2007/06/13/1181414308216.html |url-status=dead |access-date=27 June 2007 |archive-url=https://web.archive.org/web/20090806041351/http://www.theage.com.au/news/tv--radio/how-seven-trumped-nine/2007/06/13/1181414308216.html |archive-date=6 August 2009}}</ref>

The network launched a number of new series in 2006, including ''[[Heroes (American TV series)|Heroes]]'', ''[[Prison Break]]'', ''[[Dancing with the Stars (Australian TV series)|Dancing with the Stars]]'' spin-off ''[[It Takes Two (Australian TV series)|It Takes Two]]'', ''[[How I Met Your Mother]]'', and ''[[My Name Is Earl]]'', and saw long-running series ''[[Blue Heelers]]'' ending its 13th season run after declining ratings since late 2003. Despite the ongoing success of these programmes, Seven still finished second behind the [[Nine Network]] for the fifth time in six years,<ref>{{Cite news |last=Warneke |first=Ross |date=2 December 2004 |title=Nine wins year again |newspaper=[[The Age]] |location=Melbourne |publisher=Fairfax Media |url=http://www.theage.com.au/news/TV--Radio/Nine-wins-year-again/2004/11/30/1101577477557.html |url-status=live |access-date=28 April 2017 |archive-url=https://web.archive.org/web/20170609185835/http://www.theage.com.au/news/TV--Radio/Nine-wins-year-again/2004/11/30/1101577477557.html |archive-date=9 June 2017}}</ref> primarily due to Nine's coverage of the [[2006 Commonwealth Games]] in Melbourne, but the year after, defeated Nine by a significant margin, winning 38 weeks compared to Nine's 2, to become the number one network in Australia.<ref name="2006 ratings">{{cite web |date=4 December 2006 |title=A 2006 Ratings Reflection |url=http://www.ebroadcast.com.au/enews/A_2006_Ratings_Reflection_041206.html |url-status=dead |archive-url=https://web.archive.org/web/20071031055509/http://www.ebroadcast.com.au/enews/A_2006_Ratings_Reflection_041206.html |archive-date=31 October 2007 |access-date=27 June 2007 |website=eBroadcast}}</ref>

In 2008, Seven launched new local drama ''[[Packed to the Rafters]]'' which became the year's top rating show with an average of 1.938 million viewers.<ref>{{cite web |last=Knox |first=David |date=30 November 2008 |title=2008: The Top 200 |url=http://www.tvtonight.com.au/2008/11/2008-the-top-200.html |url-status=live |archive-url=https://web.archive.org/web/20110302114855/http://www.tvtonight.com.au/2008/11/2008-the-top-200.html |archive-date=2 March 2011 |access-date=24 January 2010 |website=TV Tonight}}</ref>

In 2009, a new weekly public affairs show ''[[Sunday Night (Australian TV program)|Sunday Night]]'' launched in the Sunday 6:30 position to a shaky start but by the end of the year was easily winning its slot and rating up to 250,000 more than rival [[Nine Network]]'s long-running ''[[60 Minutes]]''.<ref>{{cite web |last=Knox |first=David |date=22 November 2009 |title=Week 48 |url=http://www.tvtonight.com.au/2009/11/week-48-2.html |url-status=live |archive-url=https://web.archive.org/web/20091126023059/http://www.tvtonight.com.au/2009/11/week-48-2.html |archive-date=26 November 2009 |access-date=24 January 2010 |website=TV Tonight}}</ref>

In 2010, Seven launched new AFL- and NRL-based entertainment shows in an effort to take on Nine's ''[[The AFL Footy Show]]'' and ''[[The NRL Footy Show]]'' and provide a bargaining chip in negotiations for AFL and NRL broadcast rights. The AFL-based series was called ''[[The Bounce (TV series)|The Bounce]]'', hosted by [[Peter Helliar]],<ref>{{cite web |last=Knox |first=David |date=15 January 2010 |title=Helliar Joins Seven |url=http://www.tvtonight.com.au/2010/01/helliar-joins-seven.html |url-status=live |archive-url=https://web.archive.org/web/20100119172539/http://www.tvtonight.com.au/2010/01/helliar-joins-seven.html |archive-date=19 January 2010 |access-date=24 January 2010 |website=TV Tonight}}</ref> however, was pulled from the air after just five episodes.<ref>{{Cite news |last=Rolfe |first=Peter |date=25 April 2010 |title=Channel 7' axes football show The Bounce |url=http://www.heraldsun.com.au/entertainment/channel-7-axes-football-show-the-bounce/story-e6frf96f-1225857817213 |url-status=dead |archive-url=https://web.archive.org/web/20101229090148/http://www.heraldsun.com.au/entertainment/channel-7-axes-football-show-the-bounce/story-e6frf96f-1225857817213 |archive-date=29 December 2010 |access-date=1 June 2010 |newspaper=Herald Sun |publisher=News Limited |location=Melbourne}}</ref> An NRL-based series called ''[[The Matty Johns Show]]'', hosted by former ''Footy Show'' host Matthew Johns,<ref>{{Cite news |date=24 January 2010 |title=Matthew Johns 'close to television deal' |url=http://www.brisbanetimes.com.au/entertainment/matthew-johns-close-to-television-deal-20100124-ms5o.html |url-status=live |archive-url=https://web.archive.org/web/20111112003730/http://www.brisbanetimes.com.au/entertainment/matthew-johns-close-to-television-deal-20100124-ms5o.html |archive-date=12 November 2011 |access-date=24 January 2010 |work=Brisbane Times |publisher=Fairfax Media |location=Brisbane}}</ref> lasted one season.

In 2011, Seven put ''[[Packed to the Rafters]]'' on hiatus and put new Melbourne drama ''[[Winners and Losers]]'' in its place, the show won the highest ratings for the night.

In 2013, the Seven Network launched its fifth new drama ''[[A Place to Call Home (TV series)|A Place to Call Home]]'', it also achieved high ratings.

In September 2015, the network began ''[[The Chase Australia]]'' which is a spinoff of the British series, ''[[The Chase (British game show)|The Chase]]'', with Chasers [[Anne Hegerty]] (from the British series), Brydon Coverdale (winner of $307,000 on ''[[Million Dollar Minute]]''), Matt Parkinson and Issa Schultz, In 2016, [[Mark Labbett]] made his debut as one of the Chasers, joining fellow UK Chaser, Anne Hegerty and in 2018, [[Shaun Wallace]] made his debut as its sixth chaser, joining fellow UK chasers Anne Hegerty and Mark Labbett. Seven also launched ''[[800 Words]]'' starring [[Erik Thomson]] to high ratings, making it the highest rating drama of 2015.

In June 2020, ''[[Big Brother Australia]]'' made a return on the Seven Network with a rebooted pre-recorded program. It was also announced in 2020, that Seven had acquired the reality series ''[[The Voice Australia]]'' in 2021 as well as a reboot of ''[[Australian Idol]]''.<ref>{{Cite news |last1=Bond |first1=Nick |date=21 October 2020 |title=Shock return for TV classic Australian Idol after 13 years |url=https://www.news.com.au/entertainment/tv/seven-shows-2021-whats-on-channel-7-next-year/news-story/60383ca68de916fa990b252e9c10f8fb |access-date=15 April 2024 |newspaper=news.com.au |publisher=News Corp Australia}}</ref>

Seven confirmed in December 2020 it had commissioned a return to a new "all stars" event version of ''[[Dancing With The Stars]]''.<ref>{{cite web |title=All stars hit the dancefloor |url=https://www.inside7.com.au/all-stars-hit-the-dancefloor/ |url-status=dead |archive-url=https://web.archive.org/web/20210108013035/https://www.inside7.com.au/all-stars-hit-the-dancefloor/ |archive-date=8 January 2021 |access-date=15 April 2024 |website=Inside 7 |publisher=Seven West Media}}</ref>

The ''[[Australian Idol]]'' reboot would return to the screens of Seven in 2023.

==Programming==
{{further|List of programs broadcast by Seven Network}}
New programs introduced in 2005 led to a ratings increase, following a relatively poor 2004.<ref name="2005 ratings" />

From 2010, the Seven Network began to implement the tactic of creating a five to 20-minute delay in the scheduled start time of non-live programming after 7:30 pm in an attempt to minimise viewer channel surfing between prime-time shows. This is done by increasing the duration of the commercial breaks and then decreasing them once the prime-time period is over. This tactic not only disrupts viewer recordings of the shows, but has a dramatic effect on their regional affiliates such as Prime and Southern Cross who must adapt their inserted commercials breaks as the live play-out from Seven's Melbourne facility occurs which can cause either both the regional [[station identification]] and the Seven identification being displayed with a possible black screen between them or the start of a program being missed entirely by the regional break overlapping.

===Local programs===
Australian programming shown on the network includes dramas ''RFDS'', soap ''[[Home and Away]]'', lifestyle shows; ''[[Better Homes and Gardens (TV series)|Better Homes and Gardens]]'', gameshows; ''[[The Chase Australia]]'', [[The 1% Club (Australian game show)|The 1% Club]] entertainment; ''[[The Front Bar]]'', reality; ''[[Australian Idol]]'', ''[[My Kitchen Rules]]'', ''[[The Farmer Wants a Wife (Australian TV series)|The Farmer Wants a Wife]]'', ''[[SAS Australia: Who Dares Wins|SAS Australia]]'', ''[[The Voice Australia]]'', ''[[Dancing with the Stars (Australian TV series)|Dancing with the Stars Australia]]'', ''[[Dream Home (Australian TV series)|Dream Home]], [[Made in Bondi]]'', ''[[Stranded on Honeymoon Island]]'', factuals; ''[[The Force: Behind the Line|The Force]]'', ''[[Border Security: Australia's Front Line|Border Security]]'', ''[[Highway Patrol (Australian TV series)|Highway Patrol]]'', ''[[Crime Investigation Australia#Revival|Crime Investigation Australia]]'', ''[[Beach Cops]]'', ''[[Surveillance Oz]]'' and ''[[Gold Coast Medical]]''.

===Foreign programs===
Most American programs that air on Seven and its digital multichannels are sourced from Seven's deals with [[20th Century Studios]] and [[Disney Television Studios]] / [[20th Television]], [[Universal Studios, Inc.]] / [[NBCUniversal Global Distribution]] and [[Illumination (company)|Illumination]], [[DreamWorks Animation]], [[StudioCanal]], [[Sony Pictures Motion Picture Group]] / [[Sony Pictures Television]], [[Warner Bros. International Television Distribution]] / [[Warner Bros.|Warner Bros. Entertainment Inc]], [[CBS Studios]] and [[Icon Films]].

In late 2016, Seven created a new acquired programming deal with Warner Bros, granting the network programming rights.

On 15 January 2023, Seven created a new acquired programming deal with NBCUniversal, granting the network programming rights.

====Shared overseas programs====
Shared American programming that airs on Seven and [[Nine Network|Nine]] and their digital multichannels are sourced from Seven and Nine's deals with [[Disney Platform Distribution]] / [[20th Century Studios]], [[20th Television]], [[Warner Bros. International Television Distribution]] / [[Warner Bros.|Warner Bros. Entertainment Inc]], [[DreamWorks Pictures|DreamWorks]] and [[DreamWorks Animation]], [[NBCUniversal Global Distribution]] / [[Illumination (company)|Illumination]], [[StudioCanal]] and [[Sony Pictures Television]].

Shared American programming that airs on Seven and [[Network 10|10]] and their digital multichannels are sourced from Seven and 10's deals with [[CBS Studios]], [[DreamWorks Pictures|DreamWorks]] / [[DreamWorks Animation]] and [[Warner Bros. International Television Distribution]] / [[Warner Bros.|Warner Bros. Entertainment Inc]].

Shared American programming that airs on Seven and [[ABC Television (Australian TV network)|ABC]] and their digital multichannels are sourced from Seven and ABC's deals with [[NBCUniversal Global Distribution]], [[StudioCanal]] and [[Sony Pictures Television]].

===Former programs===
The network formerly broadcast catalogue movie and television titles from [[Metro-Goldwyn-Mayer]] produced in the 1990s prior to 2011, [[Disney Platform Distribution|Disney]] from 1980s to 2023 (now currently shared with [[9Go!]], [[10 Peach]] and [[Disney+]]), [[Miramax]] from 2007 to 2012, [[DreamWorks Pictures|DreamWorks]] from 2007 to 2015, and [[Paramount Pictures|Paramount]] from the 1990s to 2022.

On 7two, in the early 2010s, they aired classic and silver-screen movies from the [[Sony Pictures Motion Picture Group|Sony Pictures]] ([[Columbia Pictures|Columbia]] & [[TriStar Pictures|TriStar]]) catalog.

In 2018 it was reported that Seven had formed an agreement with [[20th Century Fox]] to air selected Fox programming.<ref>{{cite web |last=Wallbank |first=Paul |date=25 January 2018 |title=The Simpsons moves to Seven in new programming deal |url=https://mumbrella.com.au/the-simpsons-moves-seven-new-programming-deal-495615 |url-status=live |archive-url=https://web.archive.org/web/20200527001322/https://mumbrella.com.au/the-simpsons-moves-seven-new-programming-deal-495615 |archive-date=27 May 2020 |access-date=27 May 2020 |website=Mumbrella}}</ref>

Previously, the network had output deals with [[Sony Pictures Television]] and [[NBCUniversal]], however changed its deals with both in mid-2013. Seven renegotiated its NBCUniversal deal to continue rights to air existing popular [[NBC]] co-produced programs including ''[[Downton Abbey]]'' and ''[[Mrs Brown's Boys]]'', as well as [[NBC News]] content. Commiserate with the American network's own slump, Seven has not found huge success with an NBC primetime series since 2007. With Sony, Seven has signed a three-year minimum quota deal, where by Seven will agree to purchase a set number of Sony produced US primetime series and selected films each year.<ref>{{Cite news |last=Bodey |first=Michael |date=1 July 2013 |title=Millions to be saved as Seven ditches output deals in bid to 'cherry-pick' hits |url=http://www.theaustralian.com.au/media/broadcast/millions-to-be-saved-as-seven-ditches-output-deals-in-bid-to-cherry-pick-hits/story-fna045gd-1226672238588# |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20130713004103/http://www.theaustralian.com.au/media/broadcast/millions-to-be-saved-as-seven-ditches-output-deals-in-bid-to-cherry-pick-hits/story-fna045gd-1226672238588 |archive-date=13 July 2013 |access-date=11 November 2013 |newspaper=[[The Australian]] |publisher=News Corp Australia |location=Sydney}}</ref>

==News and current affairs==
[[File:Seven News cross.jpg|thumb|right|215px|''Seven News Sydney'' and ''Sunrise'' reporter Jessica Dietrich  reporting outside the [[Australian Broadcasting Corporation]]'s Ultimo studios in Sydney.]]
{{Further|Seven News}}
The Seven Network's news service is called ''[[Seven News]]'' (formerly ''Australian Television News (ATVN)'' and ''Seven National News''). After trailing for many decades to ''[[Nine News]]'' (previously ''National Nine News'') and ''[[10 News First]]'' (previously ''Ten Eyewitness News'', ''Ten News at Five'', ''Ten Evening News'' and ''Ten News: First at Five'') in most markets, Seven rebounded effective from February 2005 onwards, and claimed to be Australia's number one television news and current affairs service.<ref name="seven-trump-nine" /> ''Seven News'' produces ''[[Sunrise (Australian TV program)|Sunrise]]'', ''[[The Morning Show (TV program)|The Morning Show]]'', ''[[Weekend Sunrise]]'', ''[[Seven News|Seven Morning News]]'', ''[[Seven News|Seven Afternoon News]]'', ''Seven News'' (the flagship locally produced 6 pm bulletins) and ''The Latest: Seven News''. During the early hours of 4 am to 6 am, Seven rebroadcasts some of American television network [[NBC]]'s news and current affairs programming, including ''[[Today (NBC program)|Today]]'' and ''[[Meet the Press]]''. Since 1988, Seven also adopted NBC News' main theme, ''[[The Mission (theme music)|The Mission]]'', as the theme for Seven's news programming.

Exclusive contracts with [[NBC News]], [[ITN]] and [[Three (TV channel)|TV3 (New Zealand)]] for international news coverage.{{citation needed|date=December 2013}}

In recent years, under the guidance of former long-time ''[[Nine News]]'' chief Peter Meakin, Seven's news and current affairs division has produced more locally focused content, which has been lifting ratings for key markets such as Sydney and [[Melbourne]].<ref name="seven-trump-nine" /> Since February 2005, the ratings of ''[[Deal or No Deal (Australian game show)|Deal or No Deal]]'', ''Seven News'' and ''Today Tonight'' have gradually increased. ''Seven News'' was the highest-rating news service nationally in both the 2005 and 2006 ratings seasons.<ref name="2006 ratings" /><ref name="2005 ratings">{{Cite press release |title=Year in review |date=28 November 2005 |publisher=Seven Network |url=http://www.sevencorporate.com.au/_uploads/Files/1133152167296_0.3523812150364673.pdf |access-date=1 July 2007 |archive-url=https://web.archive.org/web/20070829235703/http://sevencorporate.com.au/_uploads/Files/1133152167296_0.3523812150364673.pdf |archive-date=29 August 2007 |url-status=dead}}</ref> A key aspect of Seven's recent ratings dominance in news and current affairs has been attributed to ''Deal or No Deal'''s (and, since late 2015, ''[[The Chase Australia]]'') top rating audience, which provides ''Seven News'' with a large lead-in audience.<ref>{{Cite news |last1=Browne |first1=Rachel |last2=Huntington |first2=Patty |date=4 July 2004 |title=Bulletproof Waley wouldn't dare to quit |newspaper=[[The Sydney Morning Herald]] |publisher=John Fairfax and Sons |url=http://www.smh.com.au/articles/2004/07/03/1088488206089.html |url-status=live |url-access=limited |access-date=1 July 2007 |archive-url=https://web.archive.org/web/20071029000309/http://www.smh.com.au/articles/2004/07/03/1088488206089.html |archive-date=29 October 2007 |via=The Sun-Herald}}</ref> Between 2007 and 2010 inclusive, ''Seven News'' completed a clean sweep across the five capital cities in terms of being the most watched 6 pm news bulletin. On 5 July 2008, Channel Seven introduced a watermark on news and current affairs programmes.

==Sport==
{{Further|Seven Sport}}
[[Image:Sydney olympic stadium track and field.jpg|thumb|Telecast to 6.5 million Australians via the Seven Network – The [[2000 Summer Olympics|Sydney 2000 Summer Olympics]].]]

Seven is a major purchaser of Australian sports broadcasting rights. Seven's most popular recurring sporting events include the [[Olympic Games]], [[Commonwealth Games]], [[Big Bash League]], [[Women's Big Bash League]], [[cricket in Australia|Australian Test Cricket]], [[World Rally Championship]], [[Australian Rally Championship]], [[Australian Off Road Championship]], [[Australian Football League|AFL Premiership Season]], the [[Australian PGA Championship]] golf, the [[Australian Open (golf)|Australian Open Golf]], the Australian Open Tennis until Seven lost the rights in 2018, [[Bledisloe Cup]] Rugby, [[Mount Buller, Victoria|Mount Buller World Aerials]], the [[Sydney to Hobart Yacht Race]], the [[Tri Nations (rugby union)|Tri-Nations Rugby]], and [[horse racing]] events including the [[Melbourne Cup]] Carnival until Seven lost the rights in 2018, and Queensland's annual [[Magic Millions]] race day.<ref>{{Cite news |last=Kenyon |first=Clare |date=2 September 2014 |title=Seven West Media wins Magic Millions race deal |url=https://thewest.com.au/news/australia/seven-west-media-wins-magic-millions-deal-ng-ya-376867 |access-date=7 June 2020 |newspaper=[[The West Australian]] |publisher=Seven West Media |location=Perth |page=10}}</ref>

The network had the exclusive coverage of the [[2000 Summer Olympics|2000 Sydney Olympics]], which attracted a TV audience of over 6.5 million Australians for the opening and closing ceremonies. The broadcast also ran on the short-lived [[C7 Sport]] subscription channel.

On 25 January 2001, [[Network Ten]], [[Nine Network]], and pay TV provider Foxtel won the rights from Seven to televise AFL games from 2002 to 2006. This ended Seven's famous 45-year run as the exclusive AFL football broadcaster. On 5 January 2006 the [[Australian Football League]] accepted a bid from Seven and [[Network Ten|Ten]] to broadcast [[Australian Football League|AFL]] games from 2007 to 2011 at a cost of [[Australian dollar|A$]]780 million. Since 2011, Seven has been the exclusive free-to-air broadcaster of the [[Australian Football League|AFL Premiership Season]] to at least 2031.<ref>{{Cite news |last=Zimmerman |first=Josh |date=6 September 2022 |title=Channel 7 secures AFL rights until at least 2031 under historic agreement with expanded digital offering |url=https://thewest.com.au/sport/afl/channel-7-secures-afl-rights-until-at-least-2035-under-historic-agreement-with-expanded-digital-offering-c-8136836 |access-date=15 April 2024 |work=[[The West Australian]] |publisher=Seven West Media |location=Perth}}</ref>

Seven had exclusive Australian free-to-air, pay television, [[On-line and off-line|online]] and [[mobile phone|mobile telephony]] broadcast rights to the [[2008 Summer Olympics]] in Beijing. The live telecast of the XXIX Olympiad was shared by both the Seven Network and [[SBS Television]]. Seven broadcast the opening and closing ceremonies and mainstream sports including swimming, athletics, rowing, cycling and gymnastics. In stark contrast, [[SBS (Australian TV channel)|SBS TV]] provided complementary coverage focused on long-form events such as soccer, road cycling, volleyball, and table tennis.<ref>{{Cite web |date=4 April 2007 |title=Seven & SBS to Broadcast Beijing Olympics |url=http://www.sportbusiness.com/news/161653/seven-sbs-to-broadcast-beijing-olympics |url-status=live |archive-url=https://web.archive.org/web/20070928011842/http://www.sportbusiness.com/news/161653/seven-sbs-to-broadcast-beijing-olympics |archive-date=28 September 2007 |access-date=28 June 2007 |publisher=SportBusiness}}</ref>

From 2016, Seven became the home of the [[Summer Olympic Games]], [[Winter Olympic Games]] and the [[Summer Paralympic Games]]. The Network secured the Australian broadcast rights to the Olympic Games.<ref>{{Cite news |last=Idato |first=Michael |date=4 August 2014 |title=Seven Network nets Olympic Games hat-trick with broadcast rights to 2020 |url=http://www.smh.com.au/entertainment/tv-and-radio/seven-network-nets-olympic-games-hattrick-with-broadcast-rights-to-2020-20140805-100fyo.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20151019131856/http://www.smh.com.au/entertainment/tv-and-radio/seven-network-nets-olympic-games-hattrick-with-broadcast-rights-to-2020-20140805-100fyo.html |archive-date=19 October 2015 |access-date=7 October 2015 |newspaper=[[The Sydney Morning Herald]] |publisher=Fairfax Media |location=Sydney}}</ref> In October 2020, it was named as the Australian broadcast service for the [[2022 Winter Olympics]] in Beijing.<ref>{{Cite web |date=21 October 2020 |title=7UPFRONT &#124; SEVEN secures Australian broadcast rights for 2022 Olympic Winter Games in Beijing |url=https://tvblackbox.com.au/page/2020/10/21/seven-secures-australian-broadcast-rights-for-2022-olympic-winter-games-in-beijing/ |access-date=15 April 2024 |website=TV Blackbox |type=Media release}}</ref>

In 2016, the Seven Network won the broadcasting rights deal to be the main broadcaster of the [[2017 Rugby League World Cup]] in Australia, beating the other regular rugby league broadcasting channels of Fox League and the Nine Network to secure the deal.<ref>{{Cite news |last=Rothfield |first=Phil |date=8 April 2016 |title=Channel Seven has won the television rights to the Rugby League World Cup in 2017 |url=http://www.dailytelegraph.com.au/sport/nrl/footy-form/channel-seven-has-won-the-television-rights-to-the-rugby-league-world-cup-in-2017/news-story/caa68aa3e1d0bf60c10f8a29d1baa166 |url-access=subscription |url-status=live |archive-url=https://archive.today/20240415031243/https://www.dailytelegraph.com.au/sport/nrl/footy-form/channel-seven-has-won-the-television-rights-to-the-rugby-league-world-cup-in-2017/news-story/caa68aa3e1d0bf60c10f8a29d1baa166 |archive-date=15 April 2024 |access-date=17 April 2016 |newspaper=[[The Daily Telegraph (Sydney)|The Daily Telegraph]] |publisher=News Corp Australia |location=Sydney}}</ref> 

The Seven Network also screened the [[2018 Commonwealth Games]] on the Gold Coast in April 2018,<ref>{{Cite press release |title=Seven secures Commonwealth Games on the Gold Coast in 2018 |date=20 August 2014 |publisher=Seven Network |url=http://www.sevenwestmedia.com.au/docs/default-source/business-unit-news/seven-secures-commonwealth-games.pdf?sfvrsn=2 |access-date=7 October 2015 |archive-url=https://web.archive.org/web/20160303001743/http://sevenwestmedia.com.au/docs/default-source/business-unit-news/seven-secures-commonwealth-games.pdf?sfvrsn=2 |archive-date=3 March 2016 |url-status=dead}}</ref> and the [[2022 Commonwealth Games]] from Birmingham.<ref>{{cite web |last=Knox |first=David |date=12 October 2021 |title=Upfronts 2022: Seven |url=https://tvtonight.com.au/2021/10/upfronts-2022-seven.html |access-date=28 January 2024 |website=TV Tonight}}</ref>

In 2018, the Seven Network, in conjunction with [[Foxtel]], acquired free-to-air broadcasting rights to cricket in Australia. This ended Nine's famous 45-year run as the exclusive cricket broadcaster and Ten's five-year run as the exclusive Big Bash League broadcaster. The network will televise all men's international tests matches, 43 [[Big Bash League]] Matches, all women's Internationals (T20Is, ODIs and Tests) and 23 [[Women's Big Bash League]] Matches. The six-year deal starts in 2018/19 and runs until 2023/24.<ref>{{cite web |last=Bailey |first=Scott |date=13 April 2018 |title=Nine and Ten lose cricket rights to Seven and Foxtel |url=http://theroar.com.au/2018/04/13/foxtel-seven-land-cricket-rights-report/ |url-status=live |archive-url=https://web.archive.org/web/20180413185647/http://theroar.com.au/2018/04/13/foxtel-seven-land-cricket-rights-report/ |archive-date=13 April 2018 |access-date=13 April 2018 |website=The Roar}}</ref> In 2023, Seven announced that it reached an agreement with Cricket Australia to extend its media rights from the 2024-25 season to the 2030-31 season. The new, seven-year agreement between Seven and Cricket Australia includes two Ashes Tests Series as well as two Indian tours of Australia. In addition, Cricket Australia will revamp the BBL to create a shorter tournament that will run for five to six weeks to screen on the Seven network.<ref>{{Cite web |last=Knox |first=David |date=3 January 2024 |title=Seven, Foxtel bowl over new $1.512b deal with Cricket Australia to 2030-31. |url=https://tvtonight.com.au/2023/01/seven-foxtel-bowl-over-new-deal-with-cricket-australia-to-2030-31.html |access-date=2 January 2023 |website=TV Tonight |language=en-AU}}</ref>

In 2020, Seven regained the TV rights to the Supercars Championship, sharing the rights with Foxtel in a deal worth $200 million for 5 years (2021–2025). The new deal has Seven Sport show seven rounds of the Supercars Championship live and showing highlights of the rounds it is not able to televise<ref>{{cite web |last=Jackson |first=Ed |date=24 September 2020 |title=Supercars secures new broadcast deal with Seven Network |url=https://7news.com.au/sport/motorsport/supercars-secures-new-broadcast-deal-c-1339289#:~:text=Supercars%20will%20return%20to%20the,until%20the%20end%20of%202025. |access-date=15 April 2024 |website=Seven News |publisher=Seven West Media |agency=Australian Associated Press}}</ref>

In 2025, the Seven Network announced it will broadcast [[2026 Commonwealth Games|Glasgow 2026]] and [[2030 Commonwealth Games]] live and free across Australia on TV, digital and [[7plus]] Sport.<ref>{{Cite web|url=https://www.glasgow2026.com/news/4247310/www.glasgow2026.com/news/4247310/seven-network-announced-as-glasgow-2026-australian-broadcast-partner|title=Glasgow 2026|date=13 April 2025|website=Glasgow 2026}}</ref>

==Availability==
Seven is a standard definition channel through digital TV. There was a [[1080i]] high definition version until it was replaced by the youth orientated [[7mate]] channel, before this change on 18 March 2007, test simulcasts for [[1080i]] commenced in the [[Sydney]] and [[Melbourne]] markets, [[Adelaide]] and [[Perth]] followed on 24 June 2007, with [[Brisbane]] following on 25 June 2007, and [[Queensland|regional Queensland]] on 26 June 2007. Prior to this, the Seven Network provided a [[576p]] [[Enhanced-definition television|enhanced-definition]] service.

Seven's core programming is fibre fed out of [[HSV (TV station)|HSV]] Melbourne to its sister stations and regional affiliates with [[ATN]] Sydney providing national news and current affairs programming. The receiving stations and affiliates then insert their own localised news and advertising, which is then broadcast in metropolitan areas and regional areas of Queensland, New South Wales, Victoria and Western Australia through owned-and-operated stations: [[ATN]] Sydney, [[HSV (TV station)|HSV]] Melbourne, [[BTQ]] Brisbane, [[SAS (TV station)|SAS]] Adelaide and [[TVW]] Perth; as well as its owned regional stations: [[CBN (Australian TV station)|CBN]] Southern NSW, [[AMV (TV station)|AMV]] regional Victoria, NSW and SA border areas, [[PTV (TV station)|PTV]] Mildura, [[NEN (TV station)|NEN]] northern NSW, [[Seven Regional WA]] regional Western Australia and [[STQ|Seven Queensland]] regional Queensland. Seven Network programming is also carried into other areas of regional Australia by third-party affiliates like [[Southern Cross Austereo|Southern Cross Television]] owned [[Seven (Southern Cross Austereo)|Seven Regional]] in South Australia, Tasmania, Darwin and remote areas of central and eastern Australia; and [[WIN Television]] in [[SES/RTS|South Australia]] and the [[MTN (TV station)|Murrumbridgee Irrigation Area]] of New South Wales.

On 1 April 2008, [[ATN]] Sydney began broadcasting a digital signal to Foxtel and [[Austar]]'s satellite and cable subscribers.

===Current===
====7HD====
[[File:7HD 2016 Logo.svg|200px|right|thumb|7HD logo]]
The 7HD multichannel was launched in October 2007 until 25 September 2010 and later revived on 10 May 2016. The revival version initially broadcast split services: identical main channel programming for Melbourne and Adelaide & continuous programming from [[7mate]] for other metropolitan cities, but in [[1080i]] [[MPEG-4]] [[high-definition television|HD]] via [[Freeview (Australia)|Freeview]]. The split was implemented to allow broadcast of AFL matches in HD. By 16 December 2016, it quietly shifted to the main channel programming on a long-term basis for Sydney, Brisbane and Perth.

====7plus====
{{main|7plus}}
[[File:Logo 7plus 2020.svg|thumb|200x200px|7plus logo (2020–present)]]
'''7plus''' is a [[video on demand]] and catch up TV service wholly owned and run by the Seven Network. It launched on 27 November 2017 as a replacement for [[7plus|PLUS7]], a catch-up TV service jointly owned by Seven Network and [[Yahoo!]] which closed on 31 March 2018.<ref name="7plus online">{{cite web |last=Knox |first=David |date=27 November 2017 |title=New-look 7plus is online |url=https://tvtonight.com.au/2017/11/new-look-7plus-is-online.html |url-status=live |archive-url=https://web.archive.org/web/20171127085140/https://tvtonight.com.au/2017/11/new-look-7plus-is-online.html |archive-date=27 November 2017 |access-date=27 November 2017 |website=TV Tonight}}</ref> It offers on demand episodes of television series and a live streaming service providing live access to Seven, [[7two]], [[7mate]], [[7flix]], [[7Bravo]] and [[Racing.com]].<ref name="revamped plus7">{{cite web |last=Barrett |first=Dan |date=29 October 2015 |title=Seven launches revamped PLUS7 app with live streaming of linear TV |url=http://www.mediaweek.com.au/seven-launches-revamped-plus7-app-with-live-streaming-of-linear-tv/ |url-status=live |archive-url=https://web.archive.org/web/20160222155610/http://www.mediaweek.com.au/seven-launches-revamped-plus7-app-with-live-streaming-of-linear-tv/ |archive-date=22 February 2016 |access-date=11 January 2016 |website=Mediaweek}}</ref>

Following the acquisition of [[Yahoo!]] by [[Verizon Communications]] in June 2017, Seven announced plans to launch a wholly owned standalone service to replace PLUS7 within the following six months.<ref>{{Cite news |last=Edwards |first=Christian |date=14 June 2017 |title=Seven West tweaks Yahoo7 joint venture |work=Yahoo!7 Finance |agency=AAP |url=https://au.finance.yahoo.com/news/seven-west-tweaks-yahoo7-joint-000723524.html |url-status=dead |access-date=14 June 2017 |archive-url=https://web.archive.org/web/20170920143556/https://au.finance.yahoo.com/news/seven-west-tweaks-yahoo7-joint-000723524.html |archive-date=20 September 2017}}</ref><ref>{{Cite news |last=Bingemann |first=Mitchell |date=14 June 2017 |title=Seven to launch new catch-up TV service after Tahoo tweak |url=http://www.theaustralian.com.au/business/media/broadcast/seven-to-launch-new-catchup-tv-service-after-tahoo-tweak/news-story/8578218ee6ebccb39a74970d95c5418e |url-access=subscription |access-date=14 June 2017 |work=The Australian |publisher=News Corp Australia |location=Sydney}}</ref> In September 2017, Seven announced the new service would be known as 7plus and would launch in November 2017.<ref>{{Cite news |last=Knox |first=David |date=20 September 2017 |title=7plus to replace PLUS7 |work=TV Tonight |url=http://tvtonight.com.au/2017/09/7plus-to-replace-plus7.html |url-status=live |access-date=20 September 2017 |archive-url=https://web.archive.org/web/20170920133837/http://tvtonight.com.au/2017/09/7plus-to-replace-plus7.html |archive-date=20 September 2017}}</ref>

The service is available in HD, and there are plans to add [[Chromecast]] and [[Apple TV|Apple Airplay]] support at a later date.<ref name="7plus online" />

[[Australian Football League|AFL Premiership Season]] and [[Cricket]] matches are not accessible through the 7plus live streaming service due to the [[Broadcasting rights|digital broadcast rights]] being owned by [[Telstra Media]] and [[Kayo Sports]] respectively. ''[[Border Security: International|Border Security International]]'' repeats play on the channel's live stream in the event's place until the match is over and then returns to normal programming.{{Citation needed|date=November 2017}}

On 23 July 2020, 7plus introduced a new logo styled as '''7+'''.

===Past===
====PLUS7====
[[File:PLUS7 Logo.png|200px|right|thumb|PLUS7 logo (2010–2017)]]
'''PLUS7''' was a [[catch up TV]] service run by the Seven Network through its [[Yahoo7]] joint venture with [[Yahoo!]].<ref>{{Cite news |last1=Galvin |first1=Nick |last2=Welch |first2=Dylan |date=2 September 2012 |title=Five-way shootout: catch-up TV |url=http://www.smh.com.au/digital-life/hometech/fiveway-shootout-catchup-tv-20120829-251ja.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20160505164504/http://www.smh.com.au/digital-life/hometech/fiveway-shootout-catchup-tv-20120829-251ja.html |archive-date=5 May 2016 |access-date=13 January 2016 |work=[[The Sydney Morning Herald]] |publisher=Fairfax Media |location=Sydney}}</ref> The service became available on 18 January 2010. Following the introduction of 7plus, PLUS7 was shut down, becoming unavailable on most platforms from 12 December 2017, and on remaining devices on 31 March 2018.<ref name="7plus online" />

Some titles were exclusively available in Australia on PLUS7, including ''[[Other Space]]'' and ''[[Sin City Saints]]'', as well as the British version of ''[[My Kitchen Rules]]'', which were not broadcast on the Seven Network.<ref name="revamped plus7" /><ref>{{cite web |title=My Kitchen Rules UK |url=https://au.tv.yahoo.com/plus7/my-kitchen-rules-uk/ |url-status=dead |archive-url=https://web.archive.org/web/20160222195917/https://au.tv.yahoo.com/plus7/my-kitchen-rules-uk/ |archive-date=22 February 2016 |access-date=11 January 2016 |website=Plus7}}</ref> In 2014, PLUS7 became the first commercial television catch-up service to provide optional [[closed captioning]] on most of its programming.<ref>{{cite web |date=1 April 2014 |title=Captions now available on Plus7 |url=http://www.mediaaccess.org.au/latest_news/video/captions-now-available-on-plus7 |url-status=dead |archive-url=https://web.archive.org/web/20160222132558/http://www.mediaaccess.org.au/latest_news/video/captions-now-available-on-plus7 |archive-date=22 February 2016 |access-date=11 January 2016 |website=Media Access Australia}}</ref>

PLUS7 was available across several platforms including iOS mobile operating systems (e.g. iPhone, iPad & iPod Touch),<ref>{{cite web |last=Knox |first=David |date=22 December 2015 |title=PLUS7 joins Apple TV |url=http://www.tvtonight.com.au/2015/12/plus7-joins-apple-tv.html |url-status=live |archive-url=https://web.archive.org/web/20151222074417/http://www.tvtonight.com.au/2015/12/plus7-joins-apple-tv.html |archive-date=22 December 2015 |access-date=22 December 2015 |website=TV Tonight}}</ref> [[Apple TV]],<ref>{{cite web |date=21 December 2015 |title=PLUS7 launches on Apple TV |url=http://www.mediaweek.com.au/plus7-launches-on-apple-tv/ |url-status=live |archive-url=https://web.archive.org/web/20160222125713/http://www.mediaweek.com.au/plus7-launches-on-apple-tv/ |archive-date=22 February 2016 |access-date=11 January 2016 |website=Mediaweek}}</ref> [[Xbox 360]], [[Xbox One]],<ref>{{cite web |last=Khan |first=Farrha |date=1 September 2014 |title=Xbox One to play catch up with Plus7 |url=http://www.techradar.com/news/consoles/television/internet/gaming/xbox-one-to-play-catch-up-with-plus7-1263388 |url-status=live |archive-url=https://web.archive.org/web/20160217022300/http://www.techradar.com/news/consoles/television/internet/gaming/xbox-one-to-play-catch-up-with-plus7-1263388 |archive-date=17 February 2016 |access-date=13 January 2016 |website=TechRadar}}</ref> [[PlayStation 3]], [[PlayStation 4]],<ref>{{cite web |last=Healey |first=Nic |date=17 December 2014 |title=ABC iview and Plus7 now available on PS4 |url=http://www.cnet.com/au/news/abc-iview-and-plus7-now-available-on-ps4/ |url-status=live |archive-url=https://web.archive.org/web/20151227154045/http://www.cnet.com/au/news/abc-iview-and-plus7-now-available-on-ps4/ |archive-date=27 December 2015 |access-date=26 December 2015 |website=CNET}}</ref><ref>{{cite web |date=18 December 2014 |title=PLUS7 now available on PS3 & PS4 |url=https://au.tv.yahoo.com/news-and-gossip/article/-/25806562/plus7-now-available-on-playstation/ |url-status=dead |archive-url=https://web.archive.org/web/20151019131856/https://au.tv.yahoo.com/news-and-gossip/article/-/25806562/plus7-now-available-on-playstation/ |archive-date=19 October 2015 |access-date=25 January 2015 |website=Yahoo!7 TV}}</ref> [[Windows 10]], [[Sony]] internet-enabled TVs & Blu-ray players, LG internet-enabled TVs, Samsung internet-enabled TVs & Blu-ray players, Panasonic internet-enabled TVs, Hisense internet-enabled TVs, Humax set top boxes, Windows Mobile 7, 8, 8.1 and 10 and Samsung devices running Android OS 4.0+ and above.

====7food network====
{{main|7food network}}
'''[[7food network]]''' was a short-lived Australian free-to-air television channel owned by the Seven Network which launched on 1 December 2018.<ref>{{cite web |last=Manning |first=James |date=26 October 2018 |title=Seven launching Australia's latest TV food channel: 7food |url=https://www.mediaweek.com.au/seven-launching-7food/ |url-status=live |archive-url=https://web.archive.org/web/20200325125650/https://mediaweek.com.au/seven-launching-7food/ |archive-date=25 March 2020 |access-date=27 October 2018 |website=Mediaweek}}</ref> The channel marked the start of Seven's new deal with [[Discovery, Inc.]], immediately after the end of [[SBS (Australian TV channel)|SBS]]'s previous deal with Discovery which saw the creation of [[SBS Food]] (formerly SBS Food Network) in 2015. The channel featured shows about food and cooking from around the world. The channel ceased broadcasting on 28 December 2019 after garnering lower than expected ratings and was replaced by a HD simulcast of ''[[7mate]]'' from 16 January 2020.<ref name="7FoodclosureKnox2019-12-07">{{cite web |last=Knox |first=David |date=7 December 2019 |title=7food to close broadcast on December 28 |url=https://tvtonight.com.au/2019/12/7food-to-close-broadcast-on-december-28.html |url-status=live |archive-url=https://web.archive.org/web/20191206232834/https://tvtonight.com.au/2019/12/7food-to-close-broadcast-on-december-28.html |archive-date=6 December 2019 |access-date=7 December 2019 |website=TV Tonight}}</ref>

==Logo and identity history==
[[File:Seven Network Coloured Logos.png|thumb|Seven's colour variant logos used from 1 January 2000 to 13 September 2003]]
The network's first logo produced and used across the metropolitan stations in the early 1970s featured the numeral seven inside a ring (similar to the [[Circle 7 logo]] used mostly by the [[American Broadcasting Company]] for its [[owned-and-operated station]]s which [[ATN-7]] used from 1968 to 1969). However, in some states from as early back as 1967 the "Seven eye" appeared and continued right through to 1975. Colour television was introduced across the network and the country on 1 March 1975, along with a new logo incorporating a bright ring of the colours of the visual light spectrum. This logo was used nationally until 23 January 1989, when the recently renamed Seven Network introduced a new red logo with the circle modified to incorporate the "7" (similar to the logo then used by [[WJLA-TV#Logos and imaging|WJLA-TV]] in Washington). The new logo was rolled out along with evening soap ''[[Home and Away]]'' and a relaunched ''Seven Nightly News'' (later to become ''Seven News'').<ref name="atvh-80s" />

The current ribbon logo designed by Cato Brand Partners was launched to coincide with the new millennium celebration on 1 January 2000 and the [[2000 Summer Olympics]] held in Sydney. The ribbon logo was used between 2000 and 2003 in five colour variants: red, orange, yellow, green and blue, to symbolise ''passion'', ''involving'', ''fun'', ''life'' and ''energy'' respectively and represents the five stations of the network. The logo was simplified in 2003, effectively becoming simply two angled trapezoids, losing its gradient, shadows and colour-coded usages to become solid red but first it was used in solid white as an on-screen bug from 2000. In 2012, the Seven logo was slightly modified with the shape of it remaining the same, the upper right corner was lighter red than the remaining logo. On 1 February 2016, it reverted to red trapezoids.

<gallery widths="200">
File:ABC O&O Circle 7 logo 1962.svg|ATN-7: 1968 – 5 October 1969
File:Seven Network 1970.svg|ATN-7: 5 October 1969 – 28 February 1975<br />HSV-7: 5 October 1969 – 28 February 1975<br />BTQ-7<br />ADS-7: 5 October 1969 – July 1976
File:Seven 1975-89.png|ATN-7: 1 March 1975 – 23 January 1989,<br />HSV-7: 1 March 1975 – 23 January 1989<br />ADS-7: July 1976 – 26 December 1987<br />BTQ-7: July 1976 – 23 January 1989<br />TVW-7: October 1977 – 23 January 1989<br />SAS-7: 27 December 1987 – 23 January 1989
File:Seven_Network_1989.png|23 January 1989 – 31 December 1999
File:Seven_Network_logo_2000.svg|1 January 2000 – 13 September 2003
File:Seven Network logo.svg|14 September 2003 – present
</gallery>

== Slogans ==
{{Unreferenced section|date=May 2024}}
The Seven Network's TV ad campaigns tended to follow [[NBC]] (mostly due to Seven's semi-close ties with the American network){{Citation needed|date=May 2024}}, but at times also used some imaging from fellow US networks [[American Broadcasting Company|ABC]] and [[FOX]].

Each state has from time to time had their own specific slogans, but the following were the network's national identities:

*1959: ''You're in Tune When You're Tuned to Seven''
*1969 – February 1975: ''The Seven Revolution''
*1974: ''Looking Better Than Ever!'' 
*1975–1976: ''Seven Colors Your World''
*1976–1979: ''The Color Machine'' (a.k.a. ''Seven Colors Your World/Who Colors Your World?'')
*1979–1980: ''You're on Seven''
*1981–1982: ''Channel 7, All The Best''
*1983: ''Channel 7, Watch Us Now''
*1984: ''Be There'' 
*1985–1988: ''Let's All Be There'' 
*1986–1987: ''Say Hello'' 
*1988: ''Let's Celebrate '88'' 
*1988: ''Australian Television Network'' 
*1 January 1989 – Summer 1989/90: ''Only the Best on 7'' 
*1990–1995: ''Seven'' 
*1990: ''In The Mood'' 
*1991: ''Yeah!'' 
*1992: ''Good Vibrations'' 
*1993–1994: ''It Has to Be ... Seven''
*1995: ''Handmade Television'' 
*February 1995 – June 1996: ''Discover It All on Seven''
*June 1996 – April 1999: ''Everyone's Home on Seven''
*1 May 1999 – 14 September 2003: ''The One to Watch''
*2001: ''The Australian Television Network''
*6 July – 14 September 2003: ''See Things Differently''
*14 September – November 2003: ''Lucky Number Seven'' 
*2004: ''7NOW''
*26 December 2004 – 16 January 2011, November 2012 – December 2019: ''Gottaloveit''
*16 January 2011 – November 2012: ''One Place''
*2020–2022: ''Better Together''
*2023: ''That's Massive''

== Awards ==
Due to Seven's coverage of the [[2008 Summer Olympics]], the [[International Olympic Committee]] awarded Seven the 'Golden Rings' award for "Best Olympic Programme". The award is given for the best overall Olympic coverage.<ref>{{cite web |last=Knox |first=David |date=18 December 2008 |title=Seven awarded for Olympic coverage |url=http://www.tvtonight.com.au/2008/12/seven-awarded-for-olympic-coverage.html |url-status=live |archive-url=https://web.archive.org/web/20081229102853/http://www.tvtonight.com.au/2008/12/seven-awarded-for-olympic-coverage.html |archive-date=29 December 2008 |access-date=18 December 2008 |website=TV Tonight}}</ref>

At the 2018 Sport Australia media awards, Seven won the "Best coverage of a sporting event" award for the coverage of the [[2018 Commonwealth Games]] in [[Gold Coast, Queensland|Gold Coast]].<ref>{{cite web |date=7 February 2019 |title=Sport Australia honours Cometti with Lifetime Achievement |url=https://www.sportaus.gov.au/media-centre/news/sport_australia_honours_cometti_with_lifetime_achievement |url-status=live |archive-url=https://web.archive.org/web/20200125170842/https://www.sportaus.gov.au/media-centre/news/sport_australia_honours_cometti_with_lifetime_achievement |archive-date=25 January 2020 |access-date=25 January 2020 |website=Sport Australia |publisher=Australian Sports Commission}}</ref>

The Seven Network's ground-breaking coverage of the Tokyo [[2020 Summer Olympic Games]] saw them win three awards (gold, silver and bronze) at the [[International Olympic Committee]]'s coveted Golden Rings Awards.<ref>{{cite web|url=http://sevenwestmedia.com.au/assets/pdfs/Seven-wins-big-at-IOC-Golden-Rings-Awards.pdf|title=Seven wins big at Golden Rings Awards|date=9 November 2021|publisher=Seven|archive-url=https://web.archive.org/web/20211117165441/http://sevenwestmedia.com.au/assets/pdfs/Seven-wins-big-at-IOC-Golden-Rings-Awards.pdf|archive-date=17 November 2021|url-status=live}}</ref>

==See also==
{{Portal|Television|Australia}}
* [[List of Australian television series]]
* [[7HD]]
* [[7two]]
* [[7mate]]
* [[7Bravo]]<ref>{{cite web|last=Knox|first=David|title=2023 Upfronts: Seven Network|url=https://tvtonight.com.au/2022/10/2023-upfronts-seven-network.html|date=25 October 2022|website=TV Tonight|access-date=25 October 2022|url-status=live|archive-url=https://web.archive.org/web/20221025073048/https://tvtonight.com.au/2022/10/2023-upfronts-seven-network.html|archive-date=25 October 2022}}</ref>
* [[7flix]]
* [[ishop TV]]
* [[Racing.com]] 
* [[Red Heart]], a joint venture with [[Granada plc]]

==Notes==
{{notelist}}

==References==
{{reflist}}

==External links==
{{Commons category}}
* {{Official website|https://7plus.com.au/}}

{{Seven West Media}}
{{Seven Network programming}}
{{Free-to-air television channels in Australia}}

[[Category:Seven Network| ]]
[[Category:Television networks in Australia]]
[[Category:Television channels and stations established in 1956]]
[[Category:English-language television stations in Australia]]
[[Category:1956 establishments in Australia]]