Editing Slitz

{{Short description|Swedish magazine}}
{{Use dmy dates|date=July 2020}}
{{Infobox magazine
| logo            = 
| logo_size       = 
| image_file      = Slitz-swedish-magazine-cover.jpg
| image_size      = <!-- (defaults to user thumbnail size if no size is stated) -->
| image_alt       = 
| image_caption   = 
| editor          = Mats Drougge
| editor_title    = Editor-in-chief
| previous_editor = 
| staff_writer    = 
| photographer    = 
| category        = [[List of men's magazines|Men's]]
| frequency       = Monthly
| circulation     = 
| publisher       = 
| founder         = 
| founded         = 
| firstdate       = 1980
| finaldate       = {{end date|2012|12}}
| company         = 
| country         = Sweden
| based           = Stockholm
| language        = [[Swedish language|Swedish]]
| website         = {{URL|http://www.slitz.se}}
| issn            = 
| oclc            = 
}}
'''''Slitz''''' was a [[Swedish language|Swedish]] [[men's magazine]] that was published in [[Stockholm, Sweden]], between 1980 and 2012.

==History==
''Slitz'' was initially created in 1985 when the two music magazines ''[[Schlager (magazine)|Schlager]]'' and ''[[Ritz (Swedish magazine)|Ritz]]'' merged. The magazine continued to be a music publication until 1996 when it was relaunched as a men's lifestyle magazine<ref name=akg>{{cite journal|author=Ann Kristin Gresaker|title=Sex, Violence, and the Religious "Other": The Gendering of Religion in Scandinavian Men's Magazines|journal=Men and Masculinities|date=2016|volume=20|issue=2|pages=230–253|doi=10.1177/1097184X15625311 |s2cid=146450088 |url=https://journals.sagepub.com/doi/abs/10.1177/1097184X15625311|url-access=subscription}}</ref> similar to ''[[Magazine Café|Café]]''. After this ''Slitz'' became a men's magazine with content similar to ''[[FHM]]'' and ''[[Maxim (magazine)|Maxim]],'' featuring articles about [[sex]], crime, cars, games, entertainment, and gadgets.

The magazine was published by [[MDM Media AB]] in Stockholm and featured some of Sweden's most prevalent glamour models. Its main competitors were the magazines ''Café'', ''[[Moore Magazine]]'' and the Swedish edition of ''FHM''. ''Slitz'' was also available in [[Finland]], since a part of the population in Finland has Swedish as their native language. As of 2008, ''Slitz'' had a reader circulation of 135,000 with an issue frequency of 12 times a year.<ref>{{cite web|url=http://www.ts.se/Mediefakta/Index.aspx?mc=005183|title=Mediefakta: sök mediefakta|work=ts.se|access-date=26 June 2013|url-status=dead|archive-url=https://web.archive.org/web/20111002234413/http://www.ts.se/Mediefakta/Index.aspx?mc=005183|archive-date=2 October 2011}}</ref> The same year its circulation was 32,600 copies.<ref name="akg"/>

In 2005, ''Slitz'' launched Slitz Man which focused more on style and fashion. By 2007, ''Slitz'' aimed to change the concept of the magazine due to the trend of declining sales among most men's magazines. Men's magazines such as ''[[Loaded (magazine)|Loaded]]'' had reported a decline in sales while the circulation of men's fashion magazines had increased. "We have noticed a change in our target audience. The Swedish boy is slowly dying. Our conclusion is that Swedish guys of today are asking for a smarter magazine and not a magazine with the degree of nudity that we have had before," said Chief Editor Niklas Natt och Dag.<ref>{{cite web|url=https://www.dn.se/kultur-noje/grabbtidningarna-har-blivit-smartare/|access-date=7 June 2009|url-status=live|archive-url=https://web.archive.org/web/20121010045828/http://www.dn.se/kultur-noje/grabbtidningarna-har-blivit-smartare-1.544672|archive-date=10 October 2012|title=Grabbtidningarna har blivit smartare - DN.SE }}</ref>

In December 2012 the decision was made to discontinue the magazine. The Christmas issue of 2012 was the last issue of ''Slitz''.

== Content ==
The men's magazine had content similar to ''FHM'', ''[[Stuff (magazine)|Stuff]]'' and ''[[Maxim (magazine)|Maxim]]''. The magazine dealt with topics such as sex, crime, cars, music, movies, games, and the outdoors. The magazine featured glamour models wearing bikinis or lingerie. However, the girls in ''Slitz'' occasionally appeared topless or bottomless from only the back or side, but never with full frontal nudity.

Among some of the famous glamour model who have appeared in the magazine are  [[Elin Grindemyr]], Emma Johnson, [[Erika Johnson]], [[Oksana Andersson]], [[Natacha Peyre]], [[Pernilla Lundberg]], [[Hannah Graaf]], [[Magdalena Graaf]], [[Anine Bing]], and [[Victoria Silvstedt]]. The magazine has also featured celebrities such as football star, [[Josefine Öqvist]].

Like ''Playboy'', ''Slitz'' had their own version of playmate of the year aptly called Miss Slitz.<ref>[http://www.slitz.se/expo/missslitz/] {{webarchive|url=https://web.archive.org/web/20090225202028/http://www.slitz.se/expo/missslitz/|date=February 25, 2009}}</ref>

== Controversy ==
''Slitz'' claimed to be the magazine that first found [[Victoria Silvstedt]], who became a [[Playboy Playmate]] in December 1996 and [[Playboy Playmate|Playmate of the Year]] in 1997.

In 2006, [[Tone Bekkestad]], a Norwegian meteorologist, appeared in the magazine. As a result, she was suspended from her work as meteorologist and weather presenter for the Swedish TV channel [[TV4 (Sweden)|TV4]].<ref>{{cite web|url=http://www.aftonbladet.se/nojesbladet/tv/article387821.ab|title=Tone stängs av|publisher=}}</ref> The suspension lasted for 3 months.<ref>{{cite web|url=http://www.aftonbladet.se/nojesbladet/tv/article437916.ab|title=Tones comeback i tv - i täckjacka|publisher=}}</ref>

== Editors==
*Editor in chief and publisher: Mats Drougge

== References ==
{{Reflist}}

==External links==
* {{official website|http://www.slitz.se/}}

[[Category:1980 establishments in Sweden]]
[[Category:2012 disestablishments in Sweden]]
[[Category:Defunct magazines published in Sweden]]
[[Category:Magazines established in 1980]]
[[Category:Magazines disestablished in 2012]]
[[Category:Magazines published in Stockholm]]
[[Category:Men's magazines published in Sweden]]
[[Category:Monthly magazines published in Sweden]]
[[Category:Swedish-language magazines]]