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{{short description|Keynote speeches given by Steve Jobs}} {{more citations needed|date=September 2017}} [[Image:Steve jobs Macbook Air.jpg|thumb|alt=Man in black shirt and jeans holding tablet computer on stage|[[Steve Jobs]] introduces [[MacBook Air]] during keynote presentation at [[Macworld/iWorld|Macworld]] 2008. The event was his last Macworld appearance.]] '''Stevenote''' is a colloquial term for [[keynote]] speeches given by [[Steve Jobs]], former [[CEO]] of [[Apple Inc.|Apple]], at events such as the [[Apple Worldwide Developers Conference]], [[Macworld Expo]], and [[Apple Expo]].<ref>{{Cite web |date=2014-01-27 |title=The Very First 'Stevenote' |url=https://computerhistory.org/blog/the-very-first-stevenote/ |access-date=2022-08-29 |author-first1=Jonathan|author-last1=Rotenberg|website=CHM |language=en}}</ref><ref>{{Cite web |date=2008-12-17 |title=Top of the Jobs: The Stevenote's greatest hits |url=http://www.theguardian.com/technology/2008/dec/17/apple-stevejobs |access-date=2022-08-29 |website=The Guardian |author-last1=Johnson|author-first1=Bobbie|language=en}}</ref> Because most Apple product releases were first shown to the public at these keynotes, "Stevenotes" caused substantial swings in Apple's stock price.<ref>{{cite web |url=http://www.appleinsider.com/articles/07/05/23/apple_seen_unloading_new_macbook_pros_and_possibly_imacs_at_wwdc.html |title=Apple seen unloading new MacBook Pros and (possibly) iMacs at WWDC |last=Marshal |first=Katie |publisher=Apple Insider |date=2007-05-23 }}</ref> The final Stevenote was delivered on June 6, 2011, when [[iCloud]] (Apple's [[cloud computing]] service) was announced. [[OS X Lion]] and [[iOS 5]] were also announced on the same day. It was one of Jobs' last public appearances before his resignation as CEO on August 24 and his death on October 5 of that year. ==History== In late 1996, Apple purchased [[NeXT]], and Jobs returned to Apple after an 11-year hiatus following his [[Steve Jobs#1974–1985|forced resignation from the company]] in 1985.<ref>{{Cite web |author-last1=Hartmans |author-first2=Matt |author-last2=Weinberger |author-first1=Avery |title=Steve Jobs would have been 65 on Monday. Here's how the late Apple CEO saved the company from disaster and set it on the path to a $1 trillion valuation. |url=https://www.businessinsider.com/steve-jobs-apple-photos-2017-1 |access-date=2022-10-07 |website=Business Insider |language=en-US}}</ref> In mid-1997, he delivered a keynote address, with a detailed report on the company's status, featuring a [[satellite]] appearance by Microsoft CEO [[Bill Gates]]. Jobs announced a partnership with Microsoft with several key agreements which, according to him, would benefit Apple and allow it to recover from the prolonged decline of the early and mid-1990s. Two major announcements were made during the keynote: the next release of [[Microsoft Office]] (Office 98) would be developed for the Macintosh, and Microsoft's [[Internet Explorer for Mac|Internet Explorer]] would be the default [[web browser]] on Macintosh computers.<ref>{{Cite web |last=Guglielmo |first=Connie |date=7 October 2012|title=A Steve Jobs Moment That Mattered: Macworld, August 1997 |url=https://www.forbes.com/sites/connieguglielmo/2012/10/07/a-steve-jobs-moment-that-mattered-macworld-august-1997/ |access-date=2022-10-07 |website=Forbes |language=en}}</ref><!-- Forbes staff, not Forbes contributor. Source is acceptable. Citation applies to most of this paragraph --> Despite heckling from the audience, Jobs explained why the partnership was favorable to Apple: {{Blockquote|text=The era of setting this up as a competition between Apple and Microsoft is over, as far as I'm concerned. This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry to get healthy and prosper again. |author=Steve Jobs |source= ''Mac History'' (6 August 1997), Christoph Dernbach<!-- |url=http://www.mac-history.net/apple-history-tv/2008-07-19/macworld-boston-1997-steve-jobs-returns-bill-gates-appeares-on-screen |last1= Dernbach |first1=Christoph |date= 6 August 1997 |website= Mac History |publisher= author |access-date= 17 June 2016-->|title= MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appears on-screen }} Jobs later gave keynote addresses at trade expositions and conferences at least once a year, in which he announced updates to Apple products or demonstrated new products and services.<ref>{{Cite web |last=Snell |first=Jason |date=June 29, 2016 |title=A look back at Steve Jobs' most colorful keynote moments |url=https://www.macworld.com/article/228313/a-look-back-at-steve-jobs-most-colorful-keynote-moments.html |access-date=2022-10-07 |website=Macworld |language=en}}</ref> Nearly every product upgrade or announcement in the next 13 years was made during a Stevenote. Among products so-announced were the original [[iMac]] all-in-one [[desktop computer]] in 1998, the clamshell [[iBook]] in 1999, the [[macOS|Mac OS X]] operating system in 2000, the [[iPod]] music player in 2001, the [[iPhone]] [[smartphone]] in 2007, and the [[iPad]] tablet in 2010. == Format == Stevenote addresses have usually been given at major [[Trade fair|trade expos]]. In the past, these have included the [[Macworld Conference & Expo]] in San Francisco and Boston, and the [[Apple Expo]] in Paris. However, Apple has stopped exhibiting at both expos.<ref>{{Cite web |last=Dalrymple |first=Jim |date=December 16, 2008 |title=Apple announces its last year at Macworld Expo, no Jobs keynote |url=https://www.macworld.com/article/193985/macworldexpo-27.html |access-date=2022-10-07 |website=Macworld |language=en}}</ref> After 2010, the [[Worldwide Developer's Conference]], organized and held by Apple itself at the [[Moscone Center]] in [[San Francisco]], was the only major conference at which Apple exhibited and at which Jobs delivered a keynote address. In recent years, Jobs gave his Stevenotes in an auditorium at Apple's corporate campus. These Stevenotes, in contrast to those presented at the large trade fairs attended by Apple in the past, were by invitation only and were attended only by a relatively small number of journalists, employees, and guests, and were called "special events" rather than keynotes. Similar Stevenotes have also been held at the [[Yerba Buena Center for the Arts]] like those for the introduction of the iPad in 2010 and Apple's "Rock and Roll" iPod event in 2009. Jobs was known for donning the same uniform in nearly every keynote since 1998.<ref>{{cite news | url=http://www.businessweek.com/magazine/iglossary-10062011-gfx.html | archive-url=https://web.archive.org/web/20111007191658/http://www.businessweek.com/magazine/iglossary-10062011-gfx.html | archive-date=2011-10-07 | title=IGlossary | newspaper=Bloomberg | date=7 October 2011 }}</ref> His outfit usually consisted of a black long-sleeved mock turtleneck by [[Issey Miyake]],<ref>{{cite web |title=Steve Jobs' black turtleneck reportedly explained in biography |date=12 October 2011 |url=http://latimesblogs.latimes.com/technology/2011/10/steve-jobs-explains-black-turtleneck-in-biography.html |work=The Los Angeles Times}}</ref> [[Levi's]] 501 [[Jeans|blue jeans]], and [[New Balance]] 991 sneakers.<ref>{{Cite web |last=Estes |first=Adam Clark |date=2011-11-10 |title=The Booming Business of Selling Steve Jobs's Wardrobe |url=https://www.theatlantic.com/business/archive/2011/11/booming-business-selling-steve-jobss-wardrobe/335638/ |access-date=2022-10-07 |website=The Atlantic |language=en}}</ref> =={{anchor|The "Stevenote" Address}}Notable Stevenotes== ===1998=== At the 1998 [[Apple Worldwide Developers Conference]] (WWDC) keynote, Jobs announced that the company was back on track. He reviewed Apple's [[inventory turnover]] rate, describing changes in its distribution system and apple.com, its online store. Jobs said that Apple had sold 500,000 [[Power Macintosh G3]] in its first six months, described the [[PowerBook G3]] and showed the "Steamroller" commercial. He claimed that there were 10 million Apple computers in consumer use and six million educational users, and discussed the [[iMac]] and [[QuickTime]]; Jobs said that the [[International Organization for Standardization]] adopted the QuickTime file format as the basis for [[MPEG 4]]. Jobs said that Apple would add Internet "live" streaming ([[Real-time Transport Protocol]]) to QuickTime 3.0 for its release in fall 1998 and introduced Peter Hoddie, chief architect of QuickTime. Jobs described three improvements Apple wanted to make to [[Java (programming language)|Java]]: unify the [[Java virtual machine]], make it compatible and make it fast. He announced Apple's strategy for [[macOS|Mac OS X]], saying that the 6,000-plus good [[application programming interface]]s (APIs) would be called [[Carbon (API)]], introducing [[Avadis Tevanian]] to demonstrate Carbon. Tevanian introduced Ben Waldman (general manager of the Macintosh unit at [[Microsoft]]), Norm Meyrowitz (president of Macromedia Products) and Greg Gilley (vice-president for graphics applications development at [[Adobe Systems]]), who demonstrated [[Photoshop]]. Jobs announced that the Mac OS 8 Codename Sonata would be released in the third quarter of 1999; [[Rhapsody (operating system)|Rhapsody]] 1.0 would be released in the third quarter of 1998. ===1999=== WWDC 1999 was opened by [[HAL9000]]. Jobs delivered an update, saying that 3,106 Mac apps were announced since May 6, 1998 (the debut date of [[iMac]]); [[Dragon Systems]] was bringing its voice-recognition software to the Mac, and he introduced Janet Baker (co-founder and CEO of Dragon Systems). Jobs updated Apple's profits, units, inventory and cash, announcing that [[Sears]] would be added to its national distribution chain. [[Apple Inc.]] launched its store on Memorial Day 1999, and Jobs announced the [[PowerBook]] line. During the one-week conference, Apple gave away 50 PowerBooks to attending developers. Jobs delivered an update on [[OpenGL]], Java and QuickTime, inviting Avie Tevanian and [[Phil Schiller]] onstage. Schiller demonstrated OpenGL, QuickTime 4, Sherlock 2, the [[Quartz (graphics layer)|Quartz]] graphics model, Finder and the MailViewer [[Application software|app]]. Jobs announced Java MRJ 2.1.2, the fastest Mac Java to date, and he and Tevanian demonstrated Java. He reviewed [[Mac OS 8.5]] (released in October 1998), announced [[Mac OS 8.6]], previewed Sonata (scheduled for release in fall 1999) and delivered an update on [[Mac OS X Server 1.0]]. Jobs said that in the [[Darwin (operating system)|Darwin]] [[open-source software]] program there were over 20,000 registered developers and over 175,000 component downloads, describing the three application environments on the Darwin-Quartz foundation. The first was [[Classic Environment]] (formerly named Blue Box); the second was [[Carbon (API)]] (announced at WWDC 1998), and the third was [[Cocoa (API)]] (formerly named Yellow Box). Apple was developing a new [[Finder (software)|Finder]] and a new [[Mail (OS X)|Mail]]. At the August 31, 1999, [[Seybold Seminars]] Expo, Jobs delivered an update on Apple, announcing its June quarterly profits, the appointment of [[Mickey Drexler]] (of [[Gap Inc.]]) to the board of directors, and giving an overview of QuickTime. Apple partnered with [[Akamai Technologies]] as a broadcast network, with content provided by [[BBC News]], [[Bloomberg Television]], [[Fox News]], [[Fox Sports]], [[HBO]], [[NPR]], [[The Weather Channel]], [[WGBH-TV]], [[ABC News (United States)|ABC News]], [[ESPN]], [[Rolling Stone]], [[VH1]], and [[Disney]]; new content was provided by [[Rhino Records]] and [[Warner Bros. Records]]. Phil Schiller demonstrated QuickTime TV, Sherlock 2, VoicePrint, AppleScript and the Power Mac G4, and Jobs previewed [[Mac OS 9]]. He demonstrated nine features: Sherlock 2, a shopping app; Multiple Users, with privacy and preferences for a number of users; VoicePrint Password, voice-recognition software; [[Keychain (software)|Keychain]], with one password; Auto Updating, for the latest updates; Encryption, for private files; File Sharing Over Internet; [[AppleScript]] over TCP/IP, to manage workflow across computers, and Network Browser. Jobs reviewed the [[iMac]], introducing Ozzie Osborne (general manager of speech systems at [[IBM]]) to demonstrate [[ViaVoice]]. Jobs reviewed [[iBook]] (showing two TV advertisements) [[AirPort]] (showing the AirPort Base Station TV ad), the PowerBook and the Power Mac G4, calling computer scientist [[Richard Crandall]] onstage to demonstrate the G4. Jobs introduced [[John Warnock]], chairman and [[chief commercial officer]] (CCO) of Adobe Systems. Jobs showed a Power Mac G4 TV ad, and introduced the [[Apple Cinema Display]]. On October 5, 1999, Jobs said that [[Akio Morita]] of [[Sony]] had died two days earlier, announced the Mac OS 9 and described the nine internet power tools. Phil Schiller demonstrated Sherlock 2, Multiple Users, VoicePrint Password, Keychain, Encryption, Network Browser and Auto Updating. Jobs reviewed the Power Mac G4, showed a TV ad, and reviewed the Apple Cinema Display, PowerBook, and iBook. He announced the new iMac, and Schiller demonstrated the graphics card. Jobs introduced and demonstrated the iMac DV and iMovie, and showed three TV commercials. =={{anchor|Notable product introductions}}Product introductions== [[File:Steve Jobs Presentation 2.jpg|thumb|alt=Man in black shirt conducting onstage computer demonstration|Jobs showing [[macOS|Mac OS X]] running on an [[Intel]] processor for the first time]] *1984: [[Macintosh]] *1996: Announced return to Apple *1997: [[Power Macintosh G3]] and [[PowerBook G3]] *1998: [[iMac]] *1999: New [[Power Mac G3]] and [[Power Mac G4|G4]], [[iBook]], QuickTime TV and [[AirPort]] [[Wi-Fi]] connectivity *2000: [[macOS|Mac OS X (now known as macOS)]], [[Power Mac G4 Cube]] and [[PowerBook G4]] *2001: Launch of [[Mac OS X]], [[iTunes]], [[iPod]] and new [[iBook]] G3 *2002: [[Mac OS X Jaguar]] and the discontinuation of [[Mac OS 9]], the last [[Classic Mac OS]] *2003: [[Xcode]] and [[iTunes Music Store]] *2004: [[iPod Mini]] and [[Mac OS X Tiger]] *2005: [[Mac Mini]], [[iPod Shuffle]], [[iPod Nano]], and the [[Mac transition to Intel processors|Mac transition from PowerPC to Intel processors]] was announced *2006: The first [[Intel]]-based Apple computer, the [[iMac Core Duo]] and the [[MacBook Pro]] *2007: [[Apple TV]], [[iPhone]], [[iPod Touch]], [[iPhone OS]] and launch of [[Mac OS X Leopard]] *2008: [[MacBook Air]], [[iPhone 3G]], and second-generation aluminum 13-inch [[MacBook]] and 15-inch [[MacBook Pro]] *2009: [[iPhone 3GS]] and [[Mac OS X Snow Leopard]] *2010: [[iPad]], [[iPhone 4]], and next-generation [[MacBook Air]] *2011: [[iPad 2]], [[Mac OS X Lion]], [[iOS 5]] and [[iCloud]]. [[iPhone 4S]] with [[Siri]] were presented in the first keynote by Tim Cook as CEO, the day before Jobs' death. Notable keynotes after Jobs' death: *2012: [[MacBook Pro with Retina Display]], [[iPhone 5]], next-generation [[Mac Mini]], next-generation [[iMac]], [[iPad Mini]], [[iPad (3rd generation)]] and [[iPad (4th generation)|(4th generation)]] and new [[iPod nano]] and [[iPod Touch]]. *2013: Redesigned [[iOS 7]], [[OS X Mavericks]]; the first free major software update for Mac, next generation [[Mac Pro]], [[iPad Air]], new Retina [[iPad Mini]], [[iPhone 5s]] with Touch ID and [[iPhone 5c]] *2014: [[Swift (programming language)|Swift]] for OS X and iOS, redesigned [[OS X Yosemite]], [[iPhone 6]], [[Apple Watch]], [[iPad Air 2]] and [[iMac]] with Retina Display. *2015: [[Apple Music]], new [[MacBook (Retina)|MacBook]], [[iPad Pro]] and [[iPhone 6s]]. *2016: Renamed [[OS X]] to [[macOS]], new [[MacBook Pro]]s, [[iPhone SE (1st generation)]], [[AirPods]] and [[iPhone 7]]. *2017: New iPad Pros, all-new [[iPhone X]] with Face ID, [[iPhone 8]] and [[Apple Watch Series 3]] with Cellular. *2018: [[iPhone XS|iPhone XS and iPhone XS Max]], [[iPhone XR]] and [[Apple Watch Series 4]] *2019: [[iPhone 11]], [[iPhone 11 Pro|iPhone 11 Pro and iPhone 11 Pro Max]] and [[Apple Watch Series 5]] *2020: [[Apple Watch Series 6]], [[Apple Watch SE]], 4th-generation [[iPad Air]], [[HomePod Mini|HomePod mini]], [[iPhone 12|iPhone 12 and iPhone 12 mini]], [[iPhone 12 Pro|iPhone 12 Pro and iPhone 12 Pro Max]], the [[Apple M1|Apple M1 Chip]], and the first [[Apple silicon]] Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro.{{efn|group=note|Due to the [[COVID-19 pandemic in the United States|COVID-19 pandemic]], all Apple Events were held virtually in different times throughout the year without any physical audience. The first event took place in September 15, 2020 for the new iPad Air and Apple Watches. The second event focused on the HomePod mini and iPhone 12 took place on October 13, followed by another Apple Event related to the new Apple Silicon Macs on November 10.}} =="One more thing..."== {{For|similar terms|One More Thing (disambiguation){{!}}One More Thing}} A typical Stevenote began with Jobs presenting sales figures for Apple products and a review of products released during the past few months. He then presented one or more new products. Reminiscent of [[Peter Falk]]'s ''[[Columbo]]'', he typically feigned some concluding remarks, turned as if to leave the stage and turned back, saying "But there's one more thing".<ref>{{cite news|last=Haynes|first=Natalie|date=23 January 2012|url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/jan/23/natalie-haynes-detectives-columbo|title=Natalie Haynes's guide to TV detectives: #1—Columbo|newspaper=The Guardian|accessdate=November 27, 2013}}</ref> Some "One more thing..." segments featured: {| class="wikitable" |- ! Year !! Location !! Announcement !Speaker |- | 1998 || MacWorld SF || Apple's return to profitability (as "One last thing…") |Steve Jobs |- | 1999 || MacWorld NY || [[AirPort|Apple AirPort]] |Steve Jobs |- | 1999 || [[Seybold Seminars|Seybold]] || [[Apple Cinema Display#Early Cinema Displays|22-inch Apple Cinema Display]] |Steve Jobs |- | 1999 || Apple Special Event || [[iMac]] DV (including SE) and [[iMovie]] |Steve Jobs |- | 2000 || MacWorld SF || [[Aqua (user interface)|Aqua]] and CEO Jobs |Steve Jobs |- | 2000 || MacWorld NY || [[Power Mac G4 Cube]] |Steve Jobs |- | 2001 || MacWorld SF || [[PowerBook G4]] |Steve Jobs |- | 2002 || MacWorld NY || iPod for Windows<br>[[iMac G4]] <small>(17-inch model)</small> |Steve Jobs |- | 2003 || WWDC || [[Power Mac G5]] |Steve Jobs |- | 2003 || MacWorld || [[PowerBook G4#Aluminum PowerBook G4|PowerBook G4]] <small>(12-inch aluminum model)</small> |Steve Jobs |- | 2004 || MacWorld || [[iPod Mini]] |Steve Jobs |- | 2004 || [[WWDC]] || [[Apple Cinema Display#Early Cinema Displays|30-inch Apple Cinema Display]] |Steve Jobs |- | 2005 || MacWorld || [[iPod Shuffle]] |Steve Jobs |- | 2005 || Press conference || [[iPod]] with video |Steve Jobs |- | 2006 || MacWorld || [[MacBook Pro]] |Steve Jobs |- | 2006 || Apple Music Event || [[iTunes]] movies, [[Apple TV]] and [[John Mayer]] performance |Steve Jobs |- | 2007 || WWDC|| [[Safari (web browser)|Safari]] for Windows beta |Steve Jobs |- | 2007 || Apple Music Event || [[iTunes store|iTunes WiFi Music Store]] |Steve Jobs |- | 2008 || Apple Special Event || [[MacBook (2006–2012)#Aluminum unibody (2008)|MacBook]] <small>(aluminum unibody model)</small> |Steve Jobs |- | 2009 || Apple Music Event || [[iPod Nano#5th generation|iPod Nano]] with video and speaker |Steve Jobs |- | 2010 || WWDC || [[FaceTime]] on [[iPhone 4]] |Steve Jobs |- | 2010 || Apple Music Event || [[Apple TV]] with [[iOS]] |Steve Jobs |- | 2010 || Apple Special Event || [[MacBook Air]] revision |Steve Jobs |- | 2011 || WWDC || [[iCloud#iTunes Match|iTunes Match]] |Steve Jobs |- | 2014 || Apple Special Event ||[[Apple Watch]] |Tim Cook |- | 2015 || WWDC || [[Apple Music]] |Tim Cook |- | 2017 || Apple Special Event || [[iPhone X]] |Tim Cook |- | 2020 || Apple Special Event || [[Apple M1|Apple M1 Chip]], and the first [[Apple silicon]] Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro.{{efn|group=note|Unlike all other segments, this segment premiered as a standalone event alongside the other previous events that took place in September and October for other events. This segment premiered on November 10, 2020.}} |Tim Cook |- |2023 |WWDC |[[Apple Vision Pro]] |Tim Cook |} == See also == * [[Apple Inc. advertising]] * [[List of Apple Inc. media events]] * [[Apple Worldwide Developers Conference]] * [[Macworld/iWorld]] ==Notes== {{reflist|group=note|2}} {{notelist}} ==References== {{Reflist}} ==External links== *[https://www.apple.com/apple-events/ Latest Keynote Videos Available at Apple.com] *[https://www.apple.com/podcasts/apple_keynotes/apple_keynotes.xml Official Apple Keynotes Video podcast] *[http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-wwdc-presentations/ Every Apple Worldwide Developers Conference (WWDC) Stevenote videos] from 1997 to 2011 *[https://archive.today/20130409091503/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-macworld-presentations/ Every Apple Macworld Stevenote videos] from 1997 to 2008 *[http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-special-event-presentations/ Every Apple Special Event Stevenote videos] {{Webarchive|url=https://web.archive.org/web/20130902080456/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-special-event-presentations/ |date=2013-09-02 }} from 1983 to 2011 *[http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-seybold-presentations/ Every Seybold Stevenote videos] {{Webarchive|url=https://web.archive.org/web/20130417122123/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-seybold-presentations/ |date=2013-04-17 }} from 1998 to 2001 *[http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/next-keynotes/ Every NeXT Stevenote videos] {{Webarchive|url=https://web.archive.org/web/20131007150827/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/next-keynotes/ |date=2013-10-07 }} from 1990 to 1996 *[https://web.archive.org/web/20060204152616/http://home.arcor.de/grouchosbox/keynote/ Apple Expo Paris Keynote 2003 (Pictures)] *[https://arstechnica.com/staff/fatbits.ars/2006/7/23/4730 Ars Technica's WWDC 2006 keynote bingo blog post] - follow-ups [https://arstechnica.com/staff/fatbits.ars/2006/7/25/4770 1], [https://arstechnica.com/staff/fatbits.ars/2006/7/29/4810 2] and [https://arstechnica.com/staff/fatbits.ars/2006/8/9/4936 results], *[http://www.computerhistory.org/atchm/the-very-first-stevenote/ The Very First Stevenote] {{Steve Jobs}} [[Category:QuickTime]] [[Category:Steve Jobs]] [[Category:Apple Worldwide Developers Conference]] [[Category:Apple Inc. conferences]]
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