Editing Sweet'n Low

{{Short description|Brand of artificial sweetener}}
{{Otheruses|Sweet and Low (disambiguation)}}
[[File:Sweet n Low.svg|176px|thumb|right]]
[[File:Mural on the Side of Cumberland Packing Corp.jpg|thumb|right|Mural on the side of the Cumberland Packing Corporation, designed and painted by Benjamin Kile]]
[[File:SweetnLowSweetener.JPG|thumb|Sweet'n Low packets, showing Canadian cyclamate-based formulation]]
'''Sweet'n Low''' (stylized as '''Sweet'N Low'''<!--'''S{{small|WEET}}'N L{{small|OW}}'''-->) is a brand of [[artificial sweetener]] now made primarily from granulated [[saccharin]] (except in Canada, where it contains [[cyclamate]] instead<ref name="HealthLinkBC1">{{citation|title=Comparing Sugar Substitutes|website=HealthLink BC website|url=https://www.healthlinkbc.ca/healthy-eating-physical-activity/food-and-nutrition/nutrients/comparing-sugar-substitute|date=2023-01-18|archive-url=https://web.archive.org/web/20230321075432/https://www.healthlinkbc.ca/healthy-eating-physical-activity/food-and-nutrition/nutrients/comparing-sugar-substitute|archive-date=2023-03-21|url-status=live|quote=Cyclamate (Sucaryl, Sugar Twin, Sweet 'N Low). Cyclamate is sold as a sweetener in packet, tablet, liquid, and granulated form. Health Canada does not allow food manufacturers to sell foods or beverages that contain cyclamate.}}</ref>). When introduced in 1958 in the United States, Sweet'N Low was cyclamate-based, but it was replaced by a saccharin-based formulation in 1969.<ref name="NYTimes1">{{citation|title=The Bittersweet History of Sugar Substitutes|newspaper=[[The New York Times]]|date=1987-03-29|page=24, section 6|url=https://www.nytimes.com/1987/03/29/magazine/the-bittersweet-history-of-sugar-substitutes.html|archive-url=https://web.archive.org/web/20230706225145/https://www.nytimes.com/1987/03/29/magazine/the-bittersweet-history-of-sugar-substitutes.html|archive-date=2023-07-06|quote=The Cumberland Packing Corporation of Brooklyn, N.Y., markets cyclamate-based Sweet 'n Low as a sugar substitute.}}</ref> It is also a brand name applied to a family of sweetener and sweetened products, some containing sweeteners other than saccharin or cyclamate.<ref name="SweetNLow1">{{citation|url=https://www.sweetnlow.com/international/exploreproducts|title=Our Products|website=Sweet'N Low website|access-date=2023-07-06|archive-url=https://web.archive.org/web/20230706221916/https://www.sweetnlow.com/international/exploreproducts|archive-date=2023-07-06|url-status=live}}</ref> There have been over 500 billion Sweet'N Low packets produced.<ref name="BrooklynEagle1">{{cite news | title = B'klyn-Based Sweet 'N Low Celebrates Milestone: 500 Billionth Pink Packet | publisher = Brooklyn Eagle | date =  2006-11-01 | url = http://www.brooklyneagle.com/archive/category.php?category_id=6&id=9319 | accessdate =  2009-12-10}}</ref>

Sweet'N Low is manufactured and distributed in the [[United States]] by [[Cumberland Packing Corporation]], which also produces [[Sugar In The Raw]] and [[Stevia]] In The Raw, and in the [[United Kingdom]] by [[Dietary Foods Ltd]]. Sweet'N Low has been licensed to [[Bernard Food Industries]] for a line of low-calorie baking mixes. Its patent is {{US patent|3625711}}.

==History==
[[Saccharin]] was discovered in 1878 by [[Constantin Fahlberg]], a chemist working on coal tar derivatives at the [[Johns Hopkins University]]. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'N Low was first introduced in 1957 by [[Benjamin Eisenstadt]], formerly proprietor of a [[Brooklyn Navy Yard]] cafeteria,<ref name="WebsiteStory">{{cite web |title=The Story of Sweet'N Low |url=http://www.sweetnlow.com/brand|website=Sweet'N Low|publisher=Cumberland Packing Corp. |accessdate=April 11, 2018}}</ref> and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the [[sugar packet]], but did not patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product.

The business is still based on the site of Ben's original diner, but no longer produces or packages the product there.<ref name="WebsiteStory"/><ref name="AP1">{{citation|author1-last=Hajela|author1-first=Deepti|title=Sweet'N Low to end Brooklyn production after nearly 60 years|date=2016-01-17|url=https://apnews.com/article/b4b8a98417ff4611a11e27c89dc7daef|access-date=2023-07-12|website=[[Associated Press]] website|archive-url=https://web.archive.org/web/20230712215947/https://apnews.com/article/b4b8a98417ff4611a11e27c89dc7daef|archive-date=2023-07-12|url-status=live|quote=But the family-owned company told workers just over a week ago that manufacturing and packing work would stop in Brooklyn over the course of the year and shift entirely to other parts of the country, leaving only its headquarters in the borough.}}</ref> Since 1957, the company operated a Sweet'N Low manufacturing and packing plant in Brooklyn, but the company announced in 2016 that it would close that operation, and shift those functions elsewhere in the United States.<ref name="AP1" /> At the end, the plant employed 300 unionized manufacturing staff and still used antique equipment.<ref name="AP1" />

==Branding and advertising==
The name "Sweet'N Low" derives from an 1863 song<ref name="WebsiteStory"/> by [[Joseph Barnby]], which took both its title and lyrics from an [[Alfred Tennyson]] poem, entitled ''The Princess: Sweet and Low''.<ref>{{cite web|url=http://rpo.library.utoronto.ca/poems/princess-sweet-and-low|title=The Princess: Sweet and Low - Representative Poetry Online|website=rpo.library.utoronto.ca}}</ref> The product's name and [[musical staff]] logo have US trademark registration number 3,317,421.

Around 2005, Cumberland Packing Corporation made a sponsorship deal with [[Metro Goldwyn Mayer]] related to the 2006 film ''[[The Pink Panther (2006 film)|The Pink Panther]]''.<ref name="ToledoBlade1">{{citation|author1-last=Pakulski|author1-first=Gary T.|title=Big pink guy achieves silver|date=2005-11-13|url=https://www.toledoblade.com/local/2005/11/13/Big-pink-guy-achieves-silver/stories/200511130018|access-date=2023-07-12|website=[[Toledo Blade]] website|archive-url=https://web.archive.org/web/20230712213941/https://www.toledoblade.com/local/2005/11/13/Big-pink-guy-achieves-silver/stories/200511130018|archive-date=2023-07-12|url-status=live|quote=And a few months ago, the character began showing up in TV spots and on packaging for Sweet'N Low sugar-substitute.}}</ref> As a result, the [[Pink Panther (character)|Pink Panther]] animated character made an appearance on the sweetener's pink packaging and television commercials.<ref name="ToledoBlade1" /><ref name="NYTimes2">{{citation|author1-last=Elliott|author1-first=Stuart|title=Trying to Get a Sweetener Back in the Pink|date=2010-08-23|url=https://www.nytimes.com/2010/08/23/business/media/23adnewsletter1.html|access-date=2023-07-12|website=The New York Times website|archive-url=https://web.archive.org/web/20120426212610/https://www.nytimes.com/2010/08/23/business/media/23adnewsletter1.html|archive-date=2012-04-26|url-status=live|quote=Sweet ’N Low “went a little astray” with the Philbin and Pink Panther ads, he adds, because they were of the “borrowed equity” approach to advertising.}}</ref><ref name="Adweek1">{{citation|author1-last=Stanley|author1-first=T. L.|title=Sweet'N Low Ads Get Retro Look|date=2010-09-03|url=https://www.adweek.com/brand-marketing/sweetn-low-ads-get-retro-look-107754/|access-date=2023-07-12|website=[[Adweek]] website|archive-url=https://web.archive.org/web/20181210163512/https://www.adweek.com/brand-marketing/sweetn-low-ads-get-retro-look-107754/|archive-date=2018-12-10|url-status=live|quote=The campaign was created by Mother, New York, and print work for Sweet'N Low targets both the longtime fan of the sweetener and the potential (younger) consumer. The brand’s parent company, Cumberland Packing Corp., hopes to broaden its demographic beyond 45-year-old-plus women, who have been the traditional buyers of the product.}}</ref>

By 2010, the cartoon panther had been replaced by a motif reminiscent of the 1960s and 1970s (which their newly-hired advertising agency, [[Mother (advertising agency)|Mother]], believed had returned to fashion in the 2010s), in an effort to broaden the brand's appeal to customers outside of its traditional demographic of women aged 45 and older.<ref name="NYTimes2" /><ref name="Adweek1" /> The agency felt that previous advertising, using [[Regis Philbin]] and the Pink Panther, borrowed the brand equity of other properties instead of claiming cultural relevance of its own.<ref name="NYTimes2" /><ref name="Adweek1" />

==References==
{{reflist}}

==External links==
{{Commonscat}}
* [http://www.sweetnlow.com Official US site]
* [http://www.sweetnlow.co.uk Official UK site]

[[Category:Sugar substitutes]]
[[Category:Products introduced in 1957]]
[[Category:Brand name diet products]]