Editing Timbits

{{Short description|Type of doughnut sold by Tim Hortons}}
{{Infobox prepared food
| name = Timbits
| image = Timbits (2897186453).jpg
| image_size = 250px
| caption = A 10 pack of Timbits
| alternate_name = 
| country = [[Canada]]
| region = 
| creator = [[Tim Hortons]]
| course = 
| type = [[Doughnut]], [[donut hole]]
| served = 
| main_ingredient = 
| variations = 
| calories = 45 to 90
| calories_ref = <ref>{{cite web|title=Timbits|url=http://www.timhortons.com/us/en/menu/timbits.php|website=timhortons.com|accessdate=26 August 2014}}</ref>
| other = 
}}
'''Timbits''' is the name of a bite-sized dough confection sold at the Canadian-based franchise [[Tim Hortons]].<ref>{{cite web|title=Timbit turns 35|url=http://www.torontosun.com/2011/06/15/timbit-turns-35|accessdate=18 June 2014}}</ref> Timbits are almost an exact equivalent to the American "[[donut hole]]", however, they are baked, rather than fried. They were introduced in April 1976.<ref name=hosrtonstimbits/>

==Name and variations==
[[File:Little Chocolate Balls of Goodness.jpg|thumb|left|Chocolate timbits in box]]
The word Timbit is a play on the word "tidbit" (a delicate bit or morsel of food) and the name of restaurant founder [[Tim Hortons]].<ref name="timhortons.com">{{Cite web|url=https://www.timhortons.com/ca/fr/menu/timbits.php|title=Timbits(MD) Tim Hortons|website=Tim Hortons}}</ref><ref>{{Cite web|url=https://www.dictionary.com/browse/tidbit|title=Definition of tidbit &#124; Dictionary.com|website=www.dictionary.com}}</ref> As of 2009, they are available in various flavors that differ from store to store. Flavors include chocolate-glazed, jelly-filled, [[Dutchie (doughnut)|dutchie]], honey dip, sour-cream-glazed, old-fashioned plain, old-fashion-glazed, blueberry, strawberry, raspberry, lemon, apple cider, orange-tangerine, creamy caramel, cherry cake, birthday cake, honey cruller, pumpkin spice, toasted coconut, and apple [[fritter]].<ref name=hosrtonstimbits>{{Cite web|url=http://www.timhortons.com/ca/en/menu/timbits.html|title=Timbits|author=Tim Hortons|authorlink=Tim Hortons|accessdate=2009-10-17}}</ref> For Tim Hortons's 50th anniversary, "birthday cake" doughnuts and Timbits were sold for a limited time and given out for free on May 17, 2014- the Timbits being available first in the United States.<ref>{{cite web|title=Tim Hortons To Hand Out Birthday Cake Donuts On May 17|url=http://www.huffingtonpost.ca/2014/05/12/tim-hortons-birthday-cake-donut_n_5312820.html|accessdate=18 June 2014}}</ref>

Other doughnut chains in Canada and the [[United States]] sell virtually identical products, often called "[[doughnut hole|doughnut holes]]". For instance, the American coffee and donut company [[Dunkin' Donuts]], sells ''munchkins''. The majority of Canadians generally use the Timbits trademark to designate the product, while French-speaking Canadians prefer to use the generic term "''trous de beigne''". In the [[francophone]] Tim Hortons locations, however, they are still referred to as Timbits.<ref name="timhortons.com"/>

== Timbiebs ==
In November 2021, Tim Hortons announced a collaboration with Canadian pop star [[Justin Bieber]] to release three limited time flavours along with collaborative merchandise.<ref>{{Cite web |last=The Canadian Press |date=November 10, 2021 |title=Tim Hortons teams up with Justin Bieber to launch Timbit flavours called 'Timbiebs' |url=https://www.cbc.ca/news/entertainment/bieber-tim-hortons-deal-1.6243865 |website=CBC}}</ref> The November 29th release saw chocolate white fudge, sour cream chocolate chip, and birthday cake waffle Timbiebs become available in Canadian and American Tim Hortons. Participating Tim Hortons franchises also sold the Timbiebs branded tote bag, toque, and fanny pack. A French and English television ad also released at the time of the announcement in mid-November.

According to Tim Hortons Chief Marketing Office Hope Bagozzi, the collaboration talks began after Bieber took to Instagram discussing the coffee chain’s lid change in 2019.<ref>{{Cite web |last=Harris |first=Aleesha |date=November 29, 2021 |title=Justin Bieber's Timbiebs Timbits have launched at Tim Hortons  — and the Internet is very into them |url=https://vancouversun.com/entertainment/celebrity/justin-bieber-timbits-have-launched-at-tim-hortons |website=The Vancouver Sun}}</ref> Bieber said "Doing a Tim Hortons collab has always been a dream of mine" in a statement following the collaboration announcement, and that Timbiebs were his “go-to” Tim Hortons item.<ref>{{Cite web |last=Belmonte |first=Lisa |date=February 16, 2022 |title=Timbiebs Were So Successful That Tim Hortons Is Planning More With Justin Bieber In 2022 |url=https://www.narcity.com/timbiebs-were-so-successful-at-tim-hortons-that-there-more-plans-with-justin-bieber-in-2022 |website=Narcity}}</ref>

The collaboration garnered media and fan attention, with many expressing their love for the new flavours. Then-CEO of Restaurant Brands International, Tim Hortons’ parent company, José Cil called the collaboration “one of the more successful traffic-driving initiatives in recent memory” which generated “unprecedented social engagement” in RBI’s Q4 2022 results.<ref>{{Cite web |last=Borzykowski |first=Bryan |date=November 18, 2021 |title=Justin Bieber Might Just Make Tim Hortons Relevant Again |url=https://canadianbusiness.com/people/justin-bieber-timbits-tim-hortons/ |website=Canadian Business}}</ref>

==See also==
* [[List of doughnut varieties]]
* [[List of fried dough varieties]] 
* [[List of breakfast foods]] 
*{{portal-inline|Food}}

==References==
{{reflist}}

==External links==
{{Commons category|Timbits}}
* [https://www.timhortons.com/ca/en/menu/timbits.php Timbits at Tim Hortons]
{{Tim Hortons}}
{{Doughnut}}

[[Category:Products introduced in 1976]]
[[Category:Tim Hortons]]
[[Category:Canadian doughnuts]]
[[Category:Canadian cuisine]]


{{Canada-cuisine-stub}}