Editing Trump (magazine)

{{Short description|American magazine published in 1957}}
{{Italic title}}
{{About|a magazine published in 1957 by Hugh Hefner|magazines published by Donald Trump 1997{{ndash}}2009|Trump magazines}}
[[Image:Trump1 magazine cover.jpg|right]]

'''''Trump''''' was a glossy [[magazine]] of [[satire]] and humor, mostly in the forms of [[comic strip|comics]] features and short stories. It was edited by [[Harvey Kurtzman]] and published by [[Hugh Hefner]], with only two issues produced in 1957. The first issue appeared in January 1957<ref>{{cite book | last=Kurtzman | first=Harvey | title=Trump! the Complete Collection | date=10 June 2009 |url=http://www.goodreads.com/book/show/6392837-trump-the-complete-collection| isbn=978-1-59582-295-6 | page=| publisher=Dark Horse Comics }}</ref> and the second came out in March. The magazine's mascot was a trumpeter herald in the style of [[John Tenniel]]'s ''[[Alice's Adventures in Wonderland|Alice in Wonderland]]'' illustrations.
Kurtzman began work on ''Trump'' shortly after leaving ''[[Mad (magazine)|Mad]]'' following a break with its publisher [[William M. Gaines]]. ''Mad'' also lost two of its top cartoonists in the dispute's aftermath, when [[Will Elder]] and [[Jack Davis (cartoonist)|Jack Davis]] chose to follow Kurtzman. [[Wally Wood]] was also recruited for the ''Trump'' team in the form of an either-or option, but he chose to stay at ''Mad''. Other notable artists, including [[Al Jaffee]] and [[Arnold Roth]], appeared in ''Trump''.

==Production==
Sales were reportedly good for ''Trump'', especially for a new title with a 50-cent cover price, then considered high. But the project was ill-fated. The magazine featured glossy (and costly) production standards and had the misfortune of debuting at the same time that a financial crunch forced publisher Hefner to scale back his non-''Playboy'' publishing interests. This put an end to ''Trump'' before the magazine ever got the chance to develop a steady readership.<ref>{{Cite AV media|url=https://play.acast.com/s/employeeofthemonth/d5e2c1ad-f586-45e3-b26a-87b7af4c8b4f|archive-url=https://web.archive.org/web/20200922183252/https://play.acast.com/s/employeeofthemonth/d5e2c1ad-f586-45e3-b26a-87b7af4c8b4f|date=23 August 2017|type=Audio|archive-date=22 September 2020|title=Employee of the Month: Mad Magazine's AL JAFFEE|website=acast}}</ref>

Speaking about the magazine's short run later, Hefner said, "I gave Harvey an unlimited budget, and he exceeded it."<ref>{{cite book | last=Schelly | first=Bill | title=Harvey Kurtzman: The Man Who Created Mad and Revolutionized Humor in America | publisher=Fantagraphics Books | date=2 May 2015 | isbn=978-1-60699-761-1 | page=357}}</ref>

==Aftermath==
[[File:10.9.16TrumpMagazinePanelByLuigiNovi1.jpg|left|thumb|Panel dedicated to ''Trump'' at the 2016 [[New York Comic Con]]. From left to right: John Lind, [[Denis Kitchen]], [[Arnold Roth]], [[Al Jaffee]] and moderator Bill Kartapoulos.]]
[[Harvey Kurtzman|Kurtzman]] spearheaded additional humorous publications such as ''[[Humbug (magazine)|Humbug]]'' and ''[[Help! (magazine)|Help!]]''. Kurtzman and Elder continued to work at ''[[Playboy]]'' for another three decades, chiefly producing ''[[Little Annie Fanny]]'', which made use of copious sight gags. [[Jack Davis (cartoonist)|Jack Davis]] became a top freelancer for advertising agencies and various magazines, including a return to ''Mad'' in 1965.{{-}}

==References==
{{Reflist}}

==External links==
{{commons category|Trump (magazine)}}
*[http://content.time.com/time/arts/article/0,8599,633658,00.html Richard Corliss: "That Old Feeling: Hail, Harvey!"]

{{Harvey Kurtzman navbox}}

[[Category:Satirical magazines published in the United States]]
[[Category:Comics magazines published in the United States]]
[[Category:Defunct magazines published in the United States]]
[[Category:Magazines established in 1957]]
[[Category:Magazines disestablished in 1957]]
[[Category:Magazines edited by Harvey Kurtzman]]
[[Category:Satirical comics]]
[[Category:1950s in comedy]]