Editing Value migration

{{for|the book|Value Migration (book)}}
In [[marketing]], '''value migration''' is the shifting of value-creating forces. Value migrates from outmoded [[business model]]s to business designs that are better able to satisfy customers' priorities. Marketing strategy is the art of creating [[Value (marketing)|value]] for the customer. This can only be done by offering a [[product (business)|product]] or [[Service (economics)|service]] that corresponds to customer needs. In a fast changing [[environmental scanning|business environment]], the factors that determine value are constantly changing.<ref>(1995) [[Adrian Slywotzky]]. ''[[Value Migration: How to Think Several Moves Ahead of the Competition]]'' Hardcover, Harvard Business School Pr,  {{ISBN|0-87584-632-7}}</ref>

== See also==
* [[Business model]]s
* [[Competitive advantage]]
* [[Core competency]]
* [[Marketing]]
* [[Strategic management]]

==References==
{{Reflist}}

[[Category:Value proposition]]
[[Category:Business management]]
[[Category:Strategic management]]