Editing Versace

{{Short description|Italian luxury fashion house in Milan}}
{{Other uses}}
{{Advert|date=December 2023}}
{{Use dmy dates|date=December 2024}}
{{Infobox company
| slogan = 
| name = Gianni Versace S.r.l.
| logo = Versace old logo.svg
| logo_size = 200px
| logo_caption = Logo since 1997
| image = Berlin - Kurfürstendamm 193-194.jpg
| image_upright = 1.1
| image_caption = Versace store in [[Berlin]]
| type = [[Subsidiary]]
| founder = [[Gianni Versace|Gianni Maria Versace]]
| foundation = {{start date and age|df=yes|1978}}, as Gianni Versace Donna
| hq_location = {{ubl|Piazza Luigi Einaudi, 4|20124 [[Milan]]|Italy|<small>{{coord|45.48306|9.19502|display=title,inline}}</small>}}
| location_city = 
| location_country = 
| key_people = {{ubl|[[Santo Versace]] <small>(chairman, president)</small><ref name="Bloomberg accessdate=20 March 2015">{{cite web|url=https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=5704119|title=Bloomberg|website=[[Bloomberg News]]|access-date=20 March 2015|archive-date=2 April 2015|archive-url=https://web.archive.org/web/20150402090950/http://www.bloomberg.com/research/stocks/private/people.asp?privcapId=5704119|url-status=live}}</ref>|Emmanuel Gintzburger <small>(director, CEO)</small><ref>{{Cite web |title=Emmanuel Gintzburger, Capri Holdings Ltd: Profile and Biography |url=https://www.bloomberg.com/profile/person/19751309 |access-date=2023-11-19 |website=Bloomberg.com |language=en}}</ref>|[[Donatella Versace]] <small>([[Brand Ambassador]]</small>)}}
[[Dario Vitale]] <small>([[artistic director]]</small>)
| industry = [[Fashion industry|Fashion]]
| products = {{flatlist|
*Ready-to-wear
*''haute couture''
*leather accessories
*footwear
}}
| parent = [[Prada]]
| revenue = {{unbulleted list|{{increase}}€1.7&nbsp;billion (2017)<ref name="WSJ"/>|€635&nbsp;million (2013)<ref name="WSJ">{{cite web |last=Mesco |first=Manuela |url=https://www.reuters.com/article/us-versace-seoul-idUSKCN0XI1IS |title=Gianni Versace profit rose 17% in 2015, lifted by soaring sales |work=Il Corriere della Sera |date=25 April 2016 |access-date=2017-05-25 |archive-date=30 October 2019 |archive-url=https://web.archive.org/web/20191030091447/https://www.reuters.com/article/us-versace-seoul-idUSKCN0XI1IS |url-status=live }}</ref>}}
| num_employees = 1500
| subsid = 
| homepage = {{url|https://www.versace.com/|versace.com}}
| footnotes = 
}}

'''Gianni Versace S.r.l.''' ({{IPA|it|ˈdʒanni verˈsaːtʃe|lang}}), usually referred to as '''Versace''' ({{IPAc-en|v|ər|'|s|ɑː|tʃ|eɪ}} {{respell|vər|SAH|chay}}),{{Efn|According to a January 2018 [[Vogue (magazine)|Vogue]] interview with [[Donatella Versace]], ''Versace'' is correctly pronounced {{IPAc-en|v|ər|ˈ|s|ɑː|tʃ|eɪ}} {{respell|vər|SAH|chay}} in English as opposed to the popular pronunciation of {{IPAc-en|v|ər|ˈ|s|ɑː|tʃ|i}} {{respell|vər|SAH|chee}}.<ref>{{Citation|last=Vogue|title=73 Questions With Donatella Versace {{!}} Vogue|date=31 January 2018|url=https://www.youtube.com/watch?v=IkV5VpEROW0| archive-url=https://ghostarchive.org/varchive/youtube/20211031/IkV5VpEROW0| archive-date=2021-10-31 | url-status=live|access-date=2018-03-02}}{{cbignore}}</ref><ref>{{Cite magazine|url=https://www.harpersbazaar.com/uk/fashion/fashion-news/a16023857/youve-probably-been-pronouncing-versace-wrong-according-to-donatella/|title=You've probably been pronouncing 'Versace' wrong, according to Donatella|date=2 February 2018|magazine=Harper's Bazaar|access-date=2018-03-02|language=en-GB|archive-date=14 August 2020|archive-url=https://web.archive.org/web/20200814052803/https://www.harpersbazaar.com/uk/fashion/fashion-news/a16023857/youve-probably-been-pronouncing-versace-wrong-according-to-donatella/|url-status=live}}</ref><ref>{{Citation|last=Bruno Mars|title=Bruno Mars – Versace On The Floor [Official Video]|date=13 August 2017|url=https://www.youtube.com/watch?v=-FyjEnoIgTM| archive-url=https://ghostarchive.org/varchive/youtube/20211031/-FyjEnoIgTM| archive-date=2021-10-31 | url-status=live|access-date=2018-03-02}}{{cbignore}}</ref>
}} is an Italian luxury elite fashion company founded by [[Gianni Versace]] in 1978.<ref name=":2">{{Cite book |last=Davis |first=Daniel |title=Versace |publisher=Infobase Learning |year=2011 |isbn=9781604139808 |location=New York |pages=29}}</ref> The company produces Italian-made ready-to-wear and accessories, as well as ''[[haute couture]]'' under its Atelier Versace brand<ref>{{Cite web |title=Atelier Versace Collection {{!}} US Online Store |url=https://www.versace.com/us/en-us/atelier-versace/ |access-date=2021-07-20 |website=Versace |language=en |archive-date=20 July 2021 |archive-url=https://web.archive.org/web/20210720020147/https://www.versace.com/us/en-us/atelier-versace/ |url-status=live }}</ref> and licenses its name and branding to [[Luxottica]] for eyewear.<ref>{{Cite web |last=Zargani |first=Luisa |date=10 April 2020 |title=Versace, Luxottica Renew Eyewear License |url=https://wwd.com/accessories-news/eyewear/versace-luxottica-renew-eyewear-license-1203558993/ |access-date=2022-09-03 |website=Women's Wear Daily |language=en-US |archive-date=3 September 2022 |archive-url=https://web.archive.org/web/20220903001847/https://wwd.com/accessories-news/eyewear/versace-luxottica-renew-eyewear-license-1203558993/ |url-status=live }}</ref> Gianni Versace being a native of [[Calabria]], in the ancient [[Magna Grecia]] (Greater Greece), the company logo is inspired by [[Medusa]], a figure from Greek mythology.<ref>{{Cite web |title=Versace Logo And Its Golden History: Everything You Need To Know {{!}} LOGO.com |url=https://logo.com/blog/the-backstory-and-history-behind-the-versace-logo |access-date=2022-05-02 |website=logo.com |language=en |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726201534/https://logo.com/blog/the-backstory-and-history-behind-the-versace-logo |url-status=live }}</ref>

The brand was founded in 1978 by Gianni Versace and run after his death by his family: his brother [[Santo Versace]] and sister [[Donatella Versace]] while Donatella's daughter, [[Allegra Versace|Allegra Versace Beck]], became the controlling shareholder having inherited her uncle Gianni's share. Her brother Daniel inherited much of his uncle's art collection.

In September 2018 the company was sold to the [[Michael Kors]] group Michael Kors Limited and in January 2019, Gianni Versace S.r.l. became part of the [[Capri Holdings|Capri Holdings Limited]] group for $2.12&nbsp;billion, creating a new luxury group together with Michael Kors and [[Jimmy Choo]], keeping [[Donatella Versace]] as head of [[Creative Director|creative design]].<ref>{{cite magazine |last=Phelps |first=Nicole |date=25 November 2018 |title=Michael Kors Acquires Versace for More Than $2.12 Billion |url=https://www.vogue.com/article/michael-kors-acquires-versace |magazine=Vogue |access-date=3 July 2024 |archive-date=31 October 2023 |archive-url=https://web.archive.org/web/20231031210753/https://www.vogue.com/article/michael-kors-acquires-versace |url-status=live }}</ref>

In March 2025, Versace announced the appointment of Dario Vitale formerly of Miu Miu to the post of creative director. Donatella Versace moved to the role of Chief Brand Ambassador, and will focus on philanthropic endeavors.<ref name=":4">{{Cite web |last=Kent |first=Sarah |date=2025-03-13 |title=Exclusive: Dario Vitale to Succeed Donatella Versace as Chief Creative Officer of Versace |url=https://www.businessoffashion.com/articles/luxury/exclusive-donatella-versace-dario-vitale-chief-creative-officer-gianni-versace/ |access-date=2025-03-13 |website=The Business of Fashion |language=en}}</ref>

==History and operations==
[[File:Gianni Versace evening dress vintage.jpg|thumb|upright|left|A dress by Gianni Versace]]

=== Gianni Versace, the beginning ===
Gianni Versace worked from an early age alongside his mother in the family tailor's shop until 5 February 1972. On that day, he left [[Reggio Calabria]] to move to [[Milan]], where he initially designed collections for Florentine Flowers. Later that year, he collaborated with De Parisini di Santa Margherita, and his name began to circulate in fashion circles.

In 1976, Gianni's older brother, [[Santo Versace]], who had an economics and business degree and an office in [[Messina]], joined him in [[Milan]]. Together with Claudio Luti, they decided to open a company bearing Gianni's name. By March 1978, the first Versace collection was showcased at La Permanente in Milan, garnering great appreciation.

===Gianni Versace, 1978–1997===
In 1972, [[Gianni Versace]] designed his first collections for Callaghan, Genny, and Complice.

In 1978, the company launched under the name "Gianni Versace Donna"<ref name=":0">{{Cite web|url=https://www.versace.com/us/en-us/about-us/company-profile.html|title=Brand History|website=Versace|access-date=27 April 2018|archive-date=3 December 2020|archive-url=https://web.archive.org/web/20201203005509/https://www.versace.com/us/en-us/about-us/company-profile.html|url-status=live}}</ref> and opened its first boutique in Milan's [[Via della Spiga]].<ref>{{cite web |url=http://www.fashionintime.org/history-of-versace/ |title=History of Versace |publisher=Fashion in Time |date=28 January 2011 |access-date=2014-08-14 |author=Matthew |archive-date=14 August 2014 |archive-url=https://web.archive.org/web/20140814190433/http://www.fashionintime.org/history-of-versace/ |url-status=live }}</ref><ref>{{cite web |url=http://www.vam.ac.uk/content/articles/g/gianni-versace/ |title=Gianni Versace profile |publisher=[[Victoria and Albert Museum]] |date=12 January 2003 |access-date=2014-08-14 |archive-date=26 October 2020 |archive-url=https://web.archive.org/web/20201026191321/http://www.vam.ac.uk/content/articles/g/gianni-versace/ |url-status=live }}</ref> Gianni independently controlled much of the brand, from designing to retailing.<ref name=":2" /> In 1981, the House of Versace released their first-ever fragrance, Gianni Versace for Women. In 1982, the company expanded its offerings to include accessories, jewelry, home furnishings, and china.<ref name=":1">{{Cite web|url=http://made-in-italy.com/italian-fashion/designers-and-brands/versace|title=Versace|website=Made-In-Italy.com|access-date=26 March 2016|archive-date=22 March 2016|archive-url=https://web.archive.org/web/20160322164835/http://www.made-in-italy.com/italian-fashion/designers-and-brands/versace|url-status=live}}</ref>

In 1993, Donatella Versace added the Young Versace and Versus lines,<ref name=":0" /> and from 1994 the company began referring to her as co-designer for Gianni Versace.<ref>Constance C.R. White (30 October 1995), [https://archive.nytimes.com/query.nytimes.com/gst/fullpage-990CE7D71639F933A05753C1A963958260.html A 2d Versace in the Spotlight] {{Webarchive|url=https://web.archive.org/web/20240314235857/https://archive.nytimes.com/query.nytimes.com/gst/fullpage-990CE7D71639F933A05753C1A963958260.html |date=14 March 2024 }} ''[[New York Times]]''</ref> Also in 1994, the brand gained international coverage from the [[black Versace dress of Elizabeth Hurley]], referred in the media as "that dress".<ref name=":3">{{cite web |url=http://fashion.telegraph.co.uk/news-features/TMG9583568/Not-That-dress-again-Lady-Gaga-wears-Liz-Hurleys-Versace-safety-pin-gown.html |title=Not 'That dress' again? Lady Gaga wears Liz Hurley's Versace safety pin gown |work=[[The Daily Telegraph]] |first=Belinda |last=White |date=3 October 2012 |access-date=2014-08-14 |archive-date=12 September 2020 |archive-url=https://web.archive.org/web/20200912171635/http://fashion.telegraph.co.uk/news-features/TMG9583568/Not-That-dress-again-Lady-Gaga-wears-Liz-Hurleys-Versace-safety-pin-gown.html |url-status=live }}</ref><ref name="Gundle2008">{{cite book|last=Gundle|first=Stephen|title=Glamour: a history|url=https://books.google.com/books?id=jc3fAAAAMAAJ|access-date=1 May 2011|year=2008|publisher=Oxford University Press|isbn=978-0-19-921098-5}}</ref><ref name="telegraph1">{{cite web|last=Khan |first=Urmee |url=https://www.telegraph.co.uk/news/celebritynews/3167702/Liz-Hurley-safety-pin-dress-voted-the-greatest-dress.html |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/news/celebritynews/3167702/Liz-Hurley-safety-pin-dress-voted-the-greatest-dress.html |archive-date=11 January 2022 |url-access=subscription |url-status=live |title=Liz Hurley 'safety pin' dress voted the greatest dress |work=[[The Daily Telegraph]] |date=9 October 2008 |access-date=2014-08-14}}{{cbignore}}</ref>

Versace has designed for various music artists, including stage and album cover costumes for [[Elton John]] in 1992 and outfits for [[Michael Jackson]]. Versace also designed clothing for the [[Diana, Princess of Wales|Princess of Wales]] and [[Princess Caroline of Monaco]].<ref name=":1" />

===Donatella Versace, 1997–2025===
After the murder of Gianni Versace in 1997, his sister Donatella, formerly vice-president, took over as creative director, and his older brother [[Santo Versace]] became CEO.<ref>{{cite news |url=http://news.bbc.co.uk/onthisday/hi/dates/stories/july/15/newsid_2503000/2503757.stm |title=1997: Versace murdered on his doorstep |publisher=BBC News |date=15 July 1997 |access-date=2014-08-14 |archive-date=11 May 2020 |archive-url=https://web.archive.org/web/20200511004945/http://news.bbc.co.uk/onthisday/hi/dates/stories/july/15/newsid_2503000/2503757.stm |url-status=live }}</ref> Donatella's daughter [[Allegra Versace]] was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday.<ref name="nytimes">{{cite news |first=Cathy |last=Horyn |url=https://www.nytimes.com/2004/06/15/nyregion/a-new-half-owner-for-versace-and-she-s-almost-18.html |title=A New Half-Owner for Versace, and She's Almost 18 |work=[[The New York Times]] |date=15 June 2004 |access-date=2014-08-14 |archive-date=18 October 2020 |archive-url=https://web.archive.org/web/20201018023007/https://www.nytimes.com/2004/06/15/nyregion/a-new-half-owner-for-versace-and-she-s-almost-18.html |url-status=live }}</ref><ref>{{cite web |url=http://www.smh.com.au/articles/2004/07/01/1088488097542.html?from=storyrhs |title=Versace niece's $700m birthday gift |work=[[Sydney Morning Herald]] |date=2 July 2004 |access-date=2014-08-14 |archive-date=6 September 2014 |archive-url=https://web.archive.org/web/20140906222045/http://www.smh.com.au/articles/2004/07/01/1088488097542.html?from=storyrhs |url-status=live }}</ref><ref>{{cite web |url=http://www.contactmusic.com/new/xmlfeed.nsf/mndwebpages/allegra%20inherits%20versace.s%20fortune |title=Allegra Inherits Versace's Fortune |publisher=[[Contactmusic.com]] |work=[[World Entertainment News Network|WENN]] |date=30 June 2004 |access-date=2014-08-15 |archive-date=16 April 2009 |archive-url=https://web.archive.org/web/20090416234346/http://www.contactmusic.com/new/xmlfeed.nsf/mndwebpages/allegra%20inherits%20versace.s%20fortune |url-status=live }}</ref>

In 2000 the [[Green Versace dress of Jennifer Lopez|green Versace dress]] worn by [[Jennifer Lopez]] at the [[42nd Annual Grammy Awards|Grammy Awards]] gained extensive media attention. The dress was voted the fifth most iconic dress of all time and Elizabeth Hurley's [[Black Versace dress of Elizabeth Hurley|black Versace dress]] was voted most iconic dress of all time, according to a 2008 ''[[Daily Telegraph]]'' poll.<ref name="telegraph1" />

In 2000 Versace began its effort to take control of all aspects of producing and selling its merchandise.<ref>Leslie Kaufman and Andrew Ross Sorkin (16 April 2002), [https://www.nytimes.com/2002/04/16/business/versace-family-seeks-partners-to-regain-control-of-stores.html Versace Family Seeks Partners to Regain Control of Stores] {{Webarchive|url=https://web.archive.org/web/20240313225034/https://www.nytimes.com/2002/04/16/business/versace-family-seeks-partners-to-regain-control-of-stores.html |date=13 March 2024 }} ''[[New York Times]]''.</ref> With the company's profits in decline in the early 2000s,<ref name="nytimes" /><ref>{{cite web |first=Hadley |last=Freeman |url=https://www.theguardian.com/world/2004/oct/04/fashion.italy |title=Versace struggles to regain its touch |work=[[The Guardian]] |date=4 October 2004 |access-date=2014-08-14 |archive-date=6 November 2018 |archive-url=https://web.archive.org/web/20181106184733/https://www.theguardian.com/world/2004/oct/04/fashion.italy |url-status=live }}</ref> [[Fabio Massimo Cacciatori]] was hired as interim CEO to reorganise and restructure Versace Group in 2003.<ref name="designtaxi">{{cite web |author=Valerie |url=http://designtaxi.com/news/139/Fabio-Massimo-Cacciatori-quits-Versace-CEO/?interstital_shown=1 |title=Fabio Massimo Cacciatori quits Versace CEO |publisher=DesignTAXI.com |date=18 December 2003 |access-date=2014-08-14 |archive-date=23 April 2019 |archive-url=https://web.archive.org/web/20190423034143/https://designtaxi.com/news/139/Fabio-Massimo-Cacciatori-quits-Versace-CEO/?interstital_shown=1 |url-status=live }}</ref> Cacciatori resigned in December 2003 due to "disputes with the Versace family".<ref name="designtaxi" /> In 2004, Giancarlo di Risio from IT Holding became CEO, until he resigned in 2009 due to disagreements with Donatella.<ref>{{cite web|url=http://www.highbeam.com/doc/1G1-121351723.html |archive-url=https://web.archive.org/web/20140921122358/http://www.highbeam.com/doc/1G1-121351723.html |url-status=dead |archive-date=21 September 2014 |title=Versace Names Di Risio as Ceo and Strengthens Board |publisher=[[HighBeam Research]] |work=[[Women's Wear Daily]] |date=27 August 2004 |access-date=2014-08-14}}</ref><ref>{{cite web |last=Meichtry |first=Stacy |url=https://online.wsj.com/news/articles/SB124424386979190431 |title=Versace CEO Di Risio Resigns |work=[[Wall Street Journal]] |date=6 June 2009 |access-date=2014-08-14 |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726201441/https://www.wsj.com/articles/SB124424386979190431 |url-status=live }}</ref><ref>{{cite web |last=Meichtry |first=Stacy |url=https://online.wsj.com/news/articles/SB124290568243542989 |title=Bucked by Designer, Versace CEO Eyes Exit |work=[[Wall Street Journal]] |date=22 May 2009 |access-date=2014-08-14 |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726201427/https://www.wsj.com/articles/SB124290568243542989 |url-status=live }}</ref> In May 2016, the Versace Group appointed Jonathan Akeroyd as CEO and board member.<ref>{{Cite web|url=https://www.versace.com/us/en-us/about-us/company-profile.html|title=Company Profile {{!}} Versace US|website=Versace|language=en|access-date=2019-03-14|archive-date=3 December 2020|archive-url=https://web.archive.org/web/20201203005509/https://www.versace.com/us/en-us/about-us/company-profile.html|url-status=live}}</ref>

In February 2014 [[The Blackstone Group]] purchased a 20 percent stake in Versace for {{€|210&nbsp;million|link=yes}}.<ref>{{cite news |last=Binnie |first=Isla |url=https://www.reuters.com/article/us-versace-blackstone-idUSBREA1Q0KE20140227 |title=Fashion house Versace sells stake to Blackstone to fund growth |work=Reuters |date=27 February 2014 |access-date=2014-08-14 |archive-date=18 November 2015 |archive-url=https://web.archive.org/web/20151118051044/http://www.reuters.com/article/2014/02/27/us-versace-blackstone-idUSBREA1Q0KE20140227 |url-status=live }}</ref><ref name="wwdBlackstone">{{cite web |url=http://www.wwd.com/business-news/financial/versace-sells-minority-stake-to-blackstone-7516741?src=n/newsAlert/20140227-1 |title=Versace Sells Minority Stake to Blackstone |date=27 February 2014 |access-date=27 February 2014 |last=Binnie |first=Isla |archive-date=9 April 2014 |archive-url=https://web.archive.org/web/20140409124211/http://www.wwd.com/business-news/financial/versace-sells-minority-stake-to-blackstone-7516741?src=n%2FnewsAlert%2F20140227-1 |url-status=live }}</ref><ref>{{cite web |last=Mesco |first=Manuela |url=https://online.wsj.com/news/articles/SB10001424052702304709904579408542652711148 |title=Versace Sells Minority Stake to Blackstone |work=[[Wall Street Journal]] |date=27 February 2014 |access-date=2014-08-14 |archive-date=14 September 2014 |archive-url=https://web.archive.org/web/20140914062237/http://online.wsj.com/news/articles/SB10001424052702304709904579408542652711148 |url-status=live }}</ref>

In September 2018 [[Michael Kors]] offered to buy Versace for two billion euros.<ref>{{Cite news|url=https://www.wsj.com/articles/michael-kors-near-deal-to-buy-versace-for-around-2-35-billion-1537790108|title=Michael Kors Woos Versace in Push for Foothold in High Fashion|last1=Dalton|first1=Matthew|date=24 September 2018|work=[[The Wall Street Journal]]|access-date=2018-09-25|last2=Kapner|first2=Suzanne|language=en-US|issn=0099-9660|archive-date=9 November 2020|archive-url=https://web.archive.org/web/20201109040757/https://www.wsj.com/articles/michael-kors-near-deal-to-buy-versace-for-around-2-35-billion-1537790108|url-status=live}}</ref> Versace announced all Blackstone and Versace family shares were sold to Michael Kors Limited.<ref name="versace.com">{{Cite web|url=https://www.versace.com/gb/en-gb/about-us/company-profile.html|title=Versace Company Profile {{!}} UK Online Store|website=Versace|language=en|access-date=2019-03-14|archive-date=17 October 2020|archive-url=https://web.archive.org/web/20201017234023/https://www.versace.com/gb/en-gb/about-us/company-profile.html|url-status=live}}</ref> The acquisition was completed in December 2018, with [[Donatella Versace]] remaining head of creative design.<ref>{{Cite web |url=http://www.capriholdings.com/news-releases/news-releases-details/2018/Capri-Holdings-Limited-Completes-Acquisition-of-Versace/default.aspx |title=Capri Holdings press release |access-date=12 February 2019 |archive-date=13 December 2020 |archive-url=https://web.archive.org/web/20201213124759/http://www.capriholdings.com/news-releases/news-releases-details/2018/Capri-Holdings-Limited-Completes-Acquisition-of-Versace/default.aspx |url-status=live }}</ref> In January 2019, Gianni Versace S.r.l. joined [[Capri Holdings]], forming a new global fashion luxury group alongside Michael Kors and [[Jimmy Choo (fashion house)|Jimmy Choo]].<ref name="versace.com" /><ref>{{Cite web |date=25 September 2018 |title=Michael Kors Buys Fashion Label Versace for $2.2 Billion |url=https://www.bloomberg.com/news/articles/2018-09-25/michael-kors-buys-high-fashion-label-versace-for-2-2-billion |access-date=2020-08-06 |website=Bloomberg.com |archive-date=9 November 2020 |archive-url=https://web.archive.org/web/20201109022209/https://www.bloomberg.com/news/articles/2018-09-25/michael-kors-buys-high-fashion-label-versace-for-2-2-billion |url-status=live }}</ref>

In 2018 Versace stopped using fur in its products and in 2020 announced it would stop using kangaroo leather.<ref>Jack Dutton, "[https://www.thenational.ae/lifestyle/fashion/versace-bans-kangaroo-skin-following-pressure-from-activists-1.965247 Versace bans kangaroo skin following pressure from activists] {{Webarchive|url=https://web.archive.org/web/20200925143507/https://www.thenational.ae/lifestyle/fashion/versace-bans-kangaroo-skin-following-pressure-from-activists-1.965247 |date=25 September 2020 }}," ''The National'' 16 January 2020.</ref> In October 2018, Versace announced its first Pre-Fall season show in New York, scheduled on Gianni Versace's 2 December birthdate.<ref>{{cite web |date=14 October 2018 |title=Versace To Host First Pre-Fall Show In New York |url=https://www.vogue.co.uk/article/versace-pre-fall-fashion-show-new-york |access-date=14 October 2018 |archive-date=18 September 2020 |archive-url=https://web.archive.org/web/20200918114136/https://www.vogue.co.uk/article/versace-pre-fall-fashion-show-new-york |url-status=live }}</ref> In 2021, Versace opened its first [[SoHo, Manhattan|SoHo, New York]] boutique.<ref>{{Cite web|last=Turra|first=Alessandra|date=26 July 2021|title=Versace Makes Retail Push in the U.S.|url=https://wwd.com/business-news/retail/versace-makes-retail-push-in-the-u-s-1234887431/|access-date=2021-08-09|website=WWD|language=en-US|archive-date=9 August 2021|archive-url=https://web.archive.org/web/20210809085054/https://wwd.com/business-news/retail/versace-makes-retail-push-in-the-u-s-1234887431/|url-status=live}}</ref>

=== Dario Vitale, 2025–present ===
In March 2025, Versace announced the appointment of [[Dario Vitale]] to Chief Creative Officer.<ref name=":4" /> Donatella Versace will remain with the brand, as Chief Brand Ambassador.<ref>{{Cite web |last=Guilbault |first=Laure |date=2025-03-13 |title=Who is Dario Vitale? |url=https://www.voguebusiness.com/story/fashion/who-is-dario-vitale |access-date=2025-03-13 |website=Vogue Business |language=en-US}}</ref>

Around the time of Vitale's appointment, ''[[Il Sole 24 Ore]]'' and ''[[Reuters]]'' reported that Capri Holdings had put Versace up for sale and given [[Prada]] preferential access, ahead of other potential suitors, to the company's financial data.<ref>Elisa Anzolin (20 February 2025), [https://www.reuters.com/markets/deals/prada-gets-exclusive-four-week-access-versace-financial-data-source-says-2025-02-20/ Prada gets exclusive four week access to Versace financial data, source says] ''[[Reuters]]''.</ref> By April 2025, Prada announced it was buying Versace for 1.25 billion euros ($1.38 billion) from Capri.<ref>[[Vanessa Friedman]] (10 April 2025), [https://www.nytimes.com/2025/04/10/style/prada-versace-deal.html Prada to Buy Versace for Nearly $1.4 Billion] ''[[New York Times]]''.</ref>

==Brands==
===Atelier Versace===
In 2004 Versace – which as an Italian house is a correspondent member of the [[Fédération de la Haute Couture et de la Mode|Chambre Syndicale de la Haute Couture]] –<ref name="wmagazine.com">Kyle Munzenrieder (17 January 2017), [https://www.wmagazine.com/story/versace-quits-couture-week-celebrity-red-carpet-focus For Versace, Couture is Out and the Red Carpet is In] {{Webarchive|url=https://web.archive.org/web/20240313225035/https://www.wmagazine.com/story/versace-quits-couture-week-celebrity-red-carpet-focus |date=13 March 2024 }} ''[[W (magazine)|W]]''.</ref> decided to pull couture off the runway for the first time and, for several years, invited only editors to see the clothes on racks. In 2012, Versace returned to the couture schedule,<ref>Luisa Zargani (27 March 2012), [https://wwd.com/feature/versace-swings-to-profit-5828662-653011/ Versace Swings to Profit, Sets Expansion] {{Webarchive|url=https://web.archive.org/web/20240313225034/https://wwd.com/feature/versace-swings-to-profit-5828662-653011/ |date=13 March 2024 }} ''[[Women's Wear Daily]]''.</ref> only to halt its couture shows again from 2017.<ref name="wmagazine.com"/><ref>[[Vanessa Friedman]] (17 January 2017), [https://www.nytimes.com/2017/01/17/fashion/versace-couture-show-jonathan-akeroyd.html Versace Says No to Couture Shows] {{Webarchive|url=https://web.archive.org/web/20240315000934/https://www.nytimes.com/2017/01/17/fashion/versace-couture-show-jonathan-akeroyd.html |date=15 March 2024 }} ''[[New York Times]]''.</ref>

===Versace Classic V2===
From 1990 Versace held a majority stake in VeZe, a joint venture company with [[Ermenegildo Zegna Group|Ermenegildo Zegna]]. From 1996, VeZe manufactured the Versace Classic V2 men's and women's wear [[diffusion line]]s.<ref>[https://wwd.com/feature/article-1124291-1774917/ VERSACE LAUNCHES V2, WOMEN’S DIFFUSION LINE] {{Webarchive|url=https://web.archive.org/web/20240314235857/https://wwd.com/feature/article-1124291-1774917/ |date=14 March 2024 }} ''[[Women's Wear Daily]]'', 10 October 1996.</ref> In 2004, the company decided to cancel the Versace Classic women's collection and replace the men's line with a higher-positioned brand known as Versace Collezioni.<ref name="Versace Signs Watch Deal With Timex">Amanda Kaiser (16 November 2004), [https://wwd.com/feature/versace-signs-watch-deal-with-timex-593415-1945201/ Versace Signs Watch Deal With Timex] {{Webarchive|url=https://web.archive.org/web/20240314235859/https://wwd.com/feature/versace-signs-watch-deal-with-timex-593415-1945201/ |date=14 March 2024 }} ''[[Women's Wear Daily]]''.</ref>

===Versace Jeans Couture===
In 2009 Versace entered into a licensing agreement with Gruppo Facchini for the young line Versace Jeans Couture starting with the spring/summer 2010 season. Under the agreement, Gruppo Facchini manufactured and distributed the brand's apparel and accessories collections for men and women.<ref>Luisa Zargani (7 September 2009), [https://wwd.com/fashion-news/designer-luxury/versace-inks-license-with-gruppo-facchini-2256050/ Versace Inks License with Gruppo Facchini] {{Webarchive|url=https://web.archive.org/web/20240726204804/https://wwd.com/fashion-news/designer-luxury/versace-inks-license-with-gruppo-facchini-2256050/ |date=26 July 2024 }} ''[[Women's Wear Daily]]''.</ref>

==Collaborations==
* In 2006 Gianni Versace S.r.l. collaborated with [[Automobili Lamborghini S.p.A|Lamborghini]] to produce the Lamborghini Murciélago LP640 Versace. The car included a Versace-designed white satin interior with Versace's logo embroidered into the seats. The car was available in black or white and came with a luggage set, driving shoes, and driving gloves. Only ten units were produced.<ref>{{Cite web|url=http://www.lambocars.com/murcielago/murcielago_lp640_versace.html|title=Murciélago LP640 Versace|last=Smeyers|first=Mark|date=30 September 2006|website=Lambo Cars|access-date=4 April 2016|archive-date=22 April 2016|archive-url=https://web.archive.org/web/20160422040707/http://www.lambocars.com/murcielago/murcielago_lp640_versace.html|url-status=live}}</ref>
[[File:Versace.jpg|right|thumb|The Versace boutique in [[Milan]], Italy]]
[[File:Medusa ashtray Versace Rosenthal retouched.jpg|thumb|Ashtray (22 cm × 22 cm) designed by Versace and produced by German porcelain company [[Rosenthal (company)|Rosenthal]]]]
* In 2008, Versace collaborated with [[AgustaWestland]] to create the AgustaWestland AW109 Grand Versace VIP luxury helicopter, including a Versace leather interior and Versace-designed exterior.<ref>{{Cite web|url=https://www.ba-bamail.com/vehicles-of-ground-air-and-water/11-incredibly-expensive-choppers/|title=11 Incredibly Expensive Choppers|website=BabaMail|date=December 2014|access-date=4 April 2016|archive-date=28 January 2020|archive-url=https://web.archive.org/web/20200128194525/http://www.ba-bamail.com/content.aspx?emailid=13218|url-status=live}}</ref><ref>{{Cite web|url=https://www.reuters.com/article/us-versace-helicopter-idUSL2058222120080320|title=Buckle up to Travel in Versace-Style Chopper|last=Gumuchian|first=Marie-Louise|date=20 March 2008|website=Reuter's|access-date=4 April 2016|archive-date=2 August 2018|archive-url=https://web.archive.org/web/20180802224957/https://www.reuters.com/article/us-versace-helicopter-idUSL2058222120080320|url-status=live}}</ref>
* In 2009 Versace and [[H&M]] released a new line for H&M's stores, including men's and women's clothing and home items, such as pillows and blankets.<ref>{{Cite web|url=http://fashionista.com/2011/10/here-it-is-versace-for-hm-collection-the-complete-collection|title=Here It Is: Versace for H&M, The Complete Collection|last=Wischhover|first=Cheryl|date=20 October 2011|website=Fashionista|access-date=4 April 2016|archive-date=26 July 2024|archive-url=https://web.archive.org/web/20240726201911/https://fashionista.com/|url-status=live}}</ref>
* In 2015 Versace collaborated with dancer [[Lil Buck]] to release a line of sneakers.<ref>{{Cite web|url=http://www.vogue.com/13366298/lil-buck-dancing-versace-sneakers/|title=Versace and Lil Buck's Sneaker Collaboration Takes Flight Today|last=Carlos|first=Marjon|date=30 October 2015|website=Vogue|access-date=4 April 2016|archive-date=31 October 2015|archive-url=https://web.archive.org/web/20151031133950/http://www.vogue.com/13366298/lil-buck-dancing-versace-sneakers/|url-status=dead}}</ref>
* In 2015, Donatella Versace was featured in [[Riccardo Tisci]]'s [[Givenchy]] campaign.<ref>{{Cite web |last=Conlon |first=Scarlett |date=15 June 2015 |title=Donatella on Her Givenchy Campaign |url=http://www.vogue.co.uk/news/2015/06/25/donatella-versace-givenchy-campaign-rule-breaker |access-date=4 April 2016 |website=Vogue |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726204806/https://www.vogue.co.uk/article/donatella-versace-givenchy-campaign-rule-breaker |url-status=live }}</ref>
* In 2018 [[Ronnie Fieg]] and Donatella Versace debuted their [[Kith (brand)|Kith]] x Versace collection, featuring a modified medusa logo with "KITH" written over its eyes.<ref>{{cite web|url=https://fashionista.com/2018/09/kith-versace-collaboration-fall-2018|title=Kith Debuted Upcoming Versace Collaboration at Its 'Kith Park' Runway|website=Fashionista|date=7 September 2018|access-date=13 January 2019|archive-date=26 July 2024|archive-url=https://web.archive.org/web/20240726201932/https://fashionista.com/2018/09/kith-versace-collaboration-fall-2018|url-status=live}}</ref>
* In 2019 Versace collaborated with [[Turkish Airlines]] to provide amenity kits to business class passengers on long-haul flights. The kits came in separately styled bags for men and women and featured the Versace Eros line of products for men and Versace Eros pour Femme products for women.<ref>{{cite web |last1=Clark |first1=Jonny |title=Turkish launches two new amenity kits, with Versace for Business Class and Mandarina Duck for Economy (You heard us right!) |url=https://thedesignair.net/2019/07/05/turkish-launches-two-new-amenity-kits-with-versace-for-business-class-and-mandarina-duck-for-economy-you-heard-us-right/ |website=Thedesignair.net |date=5 July 2019 |access-date=19 August 2022 |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726201912/https://thedesignair.net/2019/07/05/turkish-launches-two-new-amenity-kits-with-versace-for-business-class-and-mandarina-duck-for-economy-you-heard-us-right/ |url-status=live }}</ref> 
* Versace Men's Fall 2019 collection featured several items with the logo of [[Ford Motor Company]]. According to the fashion house, the two companies joined forces to channel "the excitement of buying your first car."<ref>{{cite web|url=https://wwd.com/runway/mens-fall-collections-2019/milan/versace/review/|title=Versace Men's Fall 2019|website=WWD|date=12 January 2019|access-date=13 January 2019|archive-date=9 August 2020|archive-url=https://web.archive.org/web/20200809001344/https://wwd.com/runway/mens-fall-collections-2019/milan/versace/review/|url-status=live}}</ref>
* In September 2021 Versace presented a joint fashion show with [[Fendi]], titled "The Swap",<ref>{{Cite web|title=The Swap: Donatella Versace and Kim Jones {{!}} Online Store US|url=https://www.versace.com/us/en-us/world-of-versace/stories/fashion-shows/the-swap-donatella-versace-kim-jones.html|access-date=2021-09-27|website=Versace|language=en|archive-date=27 September 2021|archive-url=https://web.archive.org/web/20210927053250/https://www.versace.com/us/en-us/world-of-versace/stories/fashion-shows/the-swap-donatella-versace-kim-jones.html|url-status=live}}</ref> consisting of two collections: Fendi's vision for Versace and Versace's vision for Fendi.<ref>{{Cite web|title=Fabulous Friends – The Swap presented Kim Jones's vision for Versace and Donatella Versace's interpretation of Fendi. This is not a collaboration.|url=https://twitter.com/versace/status/1442241154762907648|access-date=2021-09-27|website=Twitter|language=en|archive-date=27 September 2021|archive-url=https://web.archive.org/web/20210927053321/https://twitter.com/versace/status/1442241154762907648|url-status=live}}</ref> This marked the first time two artistic directors of brands in different fashion groups designed collections for each other.<ref>{{Cite web|last=Zargani|first=Luisa|date=26 September 2021|title=Donatella Versace, Kim Jones on Why Swapping Brands Is Brave|url=https://wwd.com/fashion-news/designer-luxury/donatella-versace-kim-jones-why-swapping-brands-is-brave-1234944774/|access-date=2021-09-27|website=WWD|language=en-US|archive-date=27 September 2021|archive-url=https://web.archive.org/web/20210927053251/https://wwd.com/fashion-news/designer-luxury/donatella-versace-kim-jones-why-swapping-brands-is-brave-1234944774/|url-status=live}}</ref>
* In 2021 Versace collaborated with [[Lady Gaga]] to celebrate ''[[Born This Way (album)|Born This Way]]''<nowiki/>'s tenth anniversary by creating a capsule collection, with proceeds benefiting the [[Born This Way Foundation]].<ref>{{Cite web |last=Okwodu |first=Janelle |date=1 June 2021 |title=Lady Gaga and Versace Team Up for a Stunning Capsule Collection |url=https://www.vogue.com/article/lady-gaga-versace-x-born-this-way-foundation |access-date=2022-08-29 |website=Vogue |language=en-US |archive-date=29 August 2022 |archive-url=https://web.archive.org/web/20220829191810/https://www.vogue.com/article/lady-gaga-versace-x-born-this-way-foundation |url-status=live }}</ref>
* In 2023 Versace and [[Dua Lipa]] collaborated to produce a women's collection called 'La Vacanza' which includes beachwear-inspired designs.<ref>{{Cite web |title=Dua Lipa's Versace Collection — the Fashion Brand's First Celeb Collaboration! — Just Dropped |url=https://people.com/dua-lipa-versace-collaboration-7503653 |access-date=26 May 2023 |website=People |archive-date=26 May 2023 |archive-url=https://web.archive.org/web/20230526135009/https://people.com/dua-lipa-versace-collaboration-7503653 |url-status=live }}</ref><ref>{{Cite web |title=Donatella Versace et Dua Lipa présentent leur collection "La Vacanza" à Cannes |url=https://www.marieclaire.fr/donatella-versace-dua-lipa-la-vacanza,1453122.asp |access-date=26 May 2023 |website=Marie Claire |date=24 May 2023 |archive-date=26 May 2023 |archive-url=https://web.archive.org/web/20230526135010/https://www.marieclaire.fr/donatella-versace-dua-lipa-la-vacanza,1453122.asp |url-status=live }}</ref> It was planned to be unveiled and presented at the [[Cannes Film Festival]] on 23 May 2023 and to be available for delivery immediately after the festival.<ref>{{Cite web |title=Dua Lipa et Versace présentent une collaboration durant le Festival de Cannes mai 2023 |url=https://fashionunited.fr/actualite/mode/dua-lipa-et-versace-presentent-une-collaboration-durant-le-festival-de-cannes-mai-2023/2023050932074 |access-date=3 November 2023 |website=Fashion United |date=9 May 2023 |archive-date=3 November 2023 |archive-url=https://web.archive.org/web/20231103152019/https://fashionunited.fr/actualite/mode/dua-lipa-et-versace-presentent-une-collaboration-durant-le-festival-de-cannes-mai-2023/2023050932074 |url-status=live }}</ref>
[[File:USA-NYC-Versace 5th Avenue1.jpg|thumb|upright|[[647 Fifth Avenue]] location, New York City, 2013]]

==Runway shows==
Donatella Versace enlisted music from South African [[gqom]] duo, FAKA's "''Amaqhawe''" [[extended play]] as the runway soundtrack for the ''Versace Men's Spring-Summer 2019'', collection.<ref>{{Cite news |author-link=News24 (website) |date=18 June 2018 |title=Watch: Versace chose local music group FAKA to be the official runway music for their men's fashion show in Milan |url=https://www.news24.com/life/watch-versace-chose-local-music-group-faka-to-be-the-official-runway-music-for-their-mens-fashion-show-in-milan-20180618 |url-status=live |archive-url=https://web.archive.org/web/20240111190111/https://www.news24.com/life/watch-versace-chose-local-music-group-faka-to-be-the-official-runway-music-for-their-mens-fashion-show-in-milan-20180618 |archive-date=11 January 2024 |access-date=11 January 2024 |work=News 24}}</ref>

==Testimonials==
===Celebrity endorsements===
Versace has always counted important public figures and celebrities among its clients. Between 1980 and 1983, [[Loretta Goggi]] was the first Italian artist to flaunt outfits signed by Gianni Versace, which she wore on many public and television occasions.<ref>{{Cite web |title=LORETTA GOGGI – Il Messaggero |url=https://www.ilmessaggero.it/t/loretta-goggi/ |access-date=2023-10-03 |website=www.ilmessaggero.it |archive-date=26 November 2023 |archive-url=https://web.archive.org/web/20231126220630/https://www.ilmessaggero.it/t/loretta-goggi |url-status=live }}</ref> [[Elton John]], who has a strong connection to the Versace family, has consistently worn Versace , just as [[Lady Diana]] often wore the designer's clothing after her separation from Prince Charles. Lady Diana shared a close friendship with Gianni Versace and relied on him for various events.<ref>{{Cite web |last=Metropolitan |first=Redazione |date=31 August 2022 |title=Lady Diana e Versace, un'amicizia che va oltre il destino |url=https://metropolitanmagazine.it/lady-diana-versace/ |access-date=2023-10-03 |website=Metropolitan Magazine |language=it-IT |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726204809/https://metropolitanmagazine.it/lady-diana-versace/ |url-status=live }}</ref> The same goes for [[Naomi Campbell]], whose friendship with Versace began in the '90s when he spotlighted her as part of the "''supermodel vogue''" movement, alongside [[Linda Evangelista]] and [[Christy Turlington]].<ref>{{Cite web |date=2023-07-15 |title=Naomi Campbell shares emotional tribute weeks after welcoming baby boy |url=https://www.hellomagazine.com/celebrities/497825/naomi-campbell-emotional-tribute-weeks-after-welcoming-baby-boy-gianni-versace/ |access-date=2024-12-22 |website=HELLO! |language=en}}</ref><ref>{{Cite web |title=Gianni Versace Jewelry: A Story of Luxury and Opulent Style |url=https://dsfantiquejewelry.com/blogs/journal/gianni-versace-jewelry-a-story-of-luxury-and-opulent-style |access-date=2024-12-22 |website=DSF Antique Jewelry |language=en}}</ref> Other celebrities who have worn Versace at public events include [[Beyoncé]], [[Cindy Crawford]] (who famously wore the [[Cindy Crawford's red Versace dress|red dress]] in 1991), [[Elizabeth Hurley]] (who wore the famous [[Elizabeth Hurley's black Versace dress|Safety Pin Dress]] in 1994 to the premiere of Four Weddings and a Funeral), and [[Jennifer Lopez]] (who wore the iconic [[Jennifer Lopez's green Versace dress|Jungle Dress]] in 2000) and she often chooses the fashion house for her social engagements.<ref>{{Cite web |date=2 March 2020 |title=Jennifer Lopez in Versace |url=https://www.vogue.it/moda/article/jennifer-lopez-look-versace-stampa-jungle-miami |access-date=2023-10-03 |website=Vogue Italia |language=it-IT |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726202323/https://www.vogue.it/moda/article/jennifer-lopez-look-versace-stampa-jungle-miami |url-status=live }}</ref>

In July 2011, [[Lady Gaga]] exclusively wore vintage outfits, garments from the latest collection, and accessories from the brand for an entire month. She also donned a Versace ensemble in the music video for "The Edge of Glory".<ref>{{Cite web |title=Lady Gaga in Gianni Versace X The Edge of Glory – Il Video |url=https://it.paperblog.com/lady-gaga-in-gianni-versace-x-the-edge-of-glory-il-video-437812/ |access-date=2023-10-03 |website=Paperblog |language=it |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726202914/https://it.paperblog.com/lady-gaga-in-gianni-versace-x-the-edge-of-glory-il-video-437812/ |url-status=live }}</ref><ref name="MTV Italia"/>

In 2020, the singer [[Elodie]] showcased the Versace brand at the 2020 Sanremo Music Festival, wearing it on the red carpet and for all four of her performances. She also wore Versace on the red carpet of the Venice Film Festival.<ref>{{Cite web |date=3 September 2020 |title=Elodie e Marracash in Versace a Venezia |url=https://www.vogue.it/moda/article/elodie-marracash-look-versace-red-carpet-venezia-2020 |access-date=2023-10-03 |website=Vogue Italia |language=it-IT |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726204810/https://www.vogue.it/moda/article/elodie-marracash-look-versace-red-carpet-venezia-2020 |url-status=live }}</ref><ref>{{Cite web |title=El Real Tex Mex Clothing |url=https://elrealtexmex.com/ |access-date=2023-10-03 |language=en-US |archive-date=26 September 2023 |archive-url=https://web.archive.org/web/20230926020003/https://elrealtexmex.com/ |url-status=live }}</ref><ref>{{Cite web |last=S |first=Redazione |date=23 September 2019 |title=Jennifer Lopez rifà la storia con il Jungle Dress |url=https://lookdavip.tgcom24.it/jennifer-lopez-rifa-la-storia-con-il-jungle-dress-versace-google/ |access-date=2023-10-03 |website=Look da Vip |language=it-IT |archive-date=2 November 2023 |archive-url=https://web.archive.org/web/20231102045136/https://lookdavip.tgcom24.it/jennifer-lopez-rifa-la-storia-con-il-jungle-dress-versace-google/ |url-status=live }}</ref> She continued to wear Versace and was invited to the Versace FW2020 event.

===Brand ambassadors===
Versace's brand ambassadors have included Kumalo McCartney Longsworth I (since 1970) [[Hyunjin]] (since 2023)<ref>{{cite web | url=https://www.thefashionisto.com/hyunjin-versace-brand-ambassador-2023/ | title=Hyunjin for Versace: Global Brand Ambassador | date=22 July 2023 | access-date=3 November 2023 | archive-date=26 July 2024 | archive-url=https://web.archive.org/web/20240726202957/https://www.thefashionisto.com/hyunjin-versace-brand-ambassador-2023/ | url-status=live }}</ref><ref>{{cite web | url=https://wwd.com/fashion-news/fashion-scoops/stray-kids-hyunjin-fronts-versace-holiday-2023-ad-campaign-1235913864/ | title=Stray Kids' Hyunjin Gets Festive in Versace Holiday Ad Campaign | date=5 November 2023 | access-date=21 January 2024 | archive-date=26 July 2024 | archive-url=https://web.archive.org/web/20240726204811/https://wwd.com/fashion-news/fashion-scoops/stray-kids-hyunjin-fronts-versace-holiday-2023-ad-campaign-1235913864/ | url-status=live }}</ref><ref>{{Cite magazine |title=Hyunjin Is The New Global Ambassador And Face Of Versace |url=https://www.harpersbazaar.com.sg/bazaar-man/hyunjin-is-the-new-global-ambassador-and-face-of-versace |access-date=11 July 2024 |magazine=Harper's Bazaar |date=22 July 2023 |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726202750/https://www.harpersbazaar.com.sg/bazaar-man/hyunjin-is-the-new-global-ambassador-and-face-of-versace |url-status=live }}</ref> [[Zhao Lusi]] (since 2023),<ref>{{cite web | url=https://wwd.com/fashion-news/fashion-scoops/versace-rosy-zhao-hidden-love-global-brand-ambassador-1235919220/ | title=Versace Names Rosy Zhao Global Brand Ambassador | date=9 November 2023 | access-date=21 January 2024 | archive-date=8 March 2024 | archive-url=https://web.archive.org/web/20240308073927/https://wwd.com/fashion-news/fashion-scoops/versace-rosy-zhao-hidden-love-global-brand-ambassador-1235919220/ | url-status=live }}</ref>[[Ningning]] (since 2024),<ref>Luisa Zargani (8 February 2024), [https://wwd.com/fashion-news/fashion-scoops/k-pop-ningning-versace-1236168142/ Versace Names K-pop Star Ningning Brand Ambassador] {{Webarchive|url=https://web.archive.org/web/20240208072314/https://wwd.com/fashion-news/fashion-scoops/k-pop-ningning-versace-1236168142/ |date=8 February 2024 }} ''[[Women's Wear Daily]]''.</ref><ref>{{Cite web |title=Versace's New Face, The Met's Longer Show, Cavalli at the Super Bowl |url=https://wwd.com/fashion-news/fashion-scoops/versaces-ningning-kpop-the-mets-costume-institute-cavalli-superbowl-1236170153/ |access-date=11 July 2024 |website=WWD |date=8 February 2024 |archive-date=19 March 2024 |archive-url=https://web.archive.org/web/20240319192805/https://wwd.com/fashion-news/fashion-scoops/versaces-ningning-kpop-the-mets-costume-institute-cavalli-superbowl-1236170153/ |url-status=live }}</ref> [[Cillian Murphy]] (since 2024),<ref>{{Cite web |title=Cillian Murphy est le nouveau visage de "Versace Icons" |url=https://fr.fashionnetwork.com/news/Cillian-murphy-est-le-nouveau-visage-de-versace-icons-,1614730.html |access-date=25 March 2024 |website=Cillian Murphy |archive-date=25 March 2024 |archive-url=https://web.archive.org/web/20240325170233/https://fr.fashionnetwork.com/news/Cillian-murphy-est-le-nouveau-visage-de-versace-icons-,1614730.html |url-status=live }}</ref><ref>{{Cite web |title=Cillian Murphy est le nouveau visage de Versace : comment l'acteur irlandais a-t-il séduit le monde entier ? |url=https://www.vogue.fr/article/cillian-murphy-oppenheimer-versace-oscar |access-date=12 April 2024 |website=vogue.fr |date=15 March 2024 |archive-date=25 March 2024 |archive-url=https://web.archive.org/web/20240325170234/https://www.vogue.fr/article/cillian-murphy-oppenheimer-versace-oscar |url-status=live }}</ref><ref>{{Cite web |title=Cillian Murphy a un nouveau job chez Versace (et un nouveau costume) |url=https://www.gqmagazine.fr/article/cillian-murphy-versace-ambassadeur-oscars-2024 |access-date=25 March 2024 |website=GQ |date=15 March 2024 |archive-date=25 March 2024 |archive-url=https://web.archive.org/web/20240325170234/https://www.gqmagazine.fr/article/cillian-murphy-versace-ambassadeur-oscars-2024 |url-status=live }}</ref> [[Anne Hathaway]],<ref>{{Cite web |title=Anne Hathaway et Cillian Murphy sont les nouvelles icônes Versace |url=https://www.lofficiel.be/mode/anne-hathaway-et-cillian-murphy-sont-les-nouvelles-icones-versace |access-date=16 April 2024 |website=L'Officiel |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726202716/https://www.lofficiel.be/mode/anne-hathaway-et-cillian-murphy-sont-les-nouvelles-icones-versace |url-status=live }}</ref> and [[Cai Xukun]] (since 2024).<ref>{{Cite web |title=EXCLUSIVE: Versace Names Cai Xukun Global Brand Ambassador |url=https://wwd.com/fashion-news/fashion-scoops/versace-cai-xukun-global-brand-ambassador-1236389365/ |access-date=21 May 2024 |website=WWD |date=21 May 2024 |archive-date=21 May 2024 |archive-url=https://web.archive.org/web/20240521112216/https://wwd.com/fashion-news/fashion-scoops/versace-cai-xukun-global-brand-ambassador-1236389365/ |url-status=live }}</ref>

===Advertising campaigns===
Notable figures who have lent their image to Versace's advertising campaigns include [[Madonna]] (in 1995 and 2005),<ref name="nytimes.com">Ruth La Ferla (3 December 2014), [https://www.nytimes.com/2014/12/04/fashion/madonna-stars-in-new-versace-ad-campaign.html Madonna Stars in New Versace Ad Campaign] {{Webarchive|url=https://web.archive.org/web/20240314235857/https://www.nytimes.com/2014/12/04/fashion/madonna-stars-in-new-versace-ad-campaign.html |date=14 March 2024 }} ''[[New York Times]]''.</ref> [[Ashton Kutcher]], [[Kevin Richardson (musician)|Kevin Richardson]], [[Demi Moore]], [[Britney Spears]], [[Christina Aguilera]], [[Patrick Dempsey]], [[Jonathan Rhys Meyers]], the musical group [[The Corrs]], [[Halle Berry]], [[Lady Gaga]] (in 2014),<ref name="MTV Italia">{{Cite web |title=MTV Italia |url=https://www.mtv.it/news |access-date=2023-10-03 |website=MTV Italia |language=it |archive-date=3 October 2023 |archive-url=https://web.archive.org/web/20231003221342/https://www.mtv.it/news |url-status=live }}</ref><ref>{{Cite web |last=Cassini |first=Cleo |date=7 January 2019 |title=Abiti da sposa delle star: ecco tutti quelli che ci hanno fatto sognare! |url=https://www.sposimagazine.it/matrimoni-vip/abiti-da-sposa-delle-star/ |access-date=2023-10-03 |website=Sposi Magazine |language=it-IT |archive-date=16 April 2023 |archive-url=https://web.archive.org/web/20230416071445/https://www.sposimagazine.it/matrimoni-vip/abiti-da-sposa-delle-star/ |url-status=live }}</ref> and [[Channing Tatum]] (in 2024).<ref>{{Cite web |title=Channing Tatum is the face of Versace's Eros fragrance |url=https://www.cosmeticsbusiness.com/channing-tatum-is-the-face-of-versace-s-eros |access-date=17 July 2024 |website=Cosmetics Business |archive-date=17 July 2024 |archive-url=https://web.archive.org/web/20240717131552/https://www.cosmeticsbusiness.com/channing-tatum-is-the-face-of-versace-s-eros |url-status=live }}</ref><ref>{{Cite web |title=EXCLUSIVE: Channing Tatum Is the New Face of Versace Eros Fragrances |url=https://wwd.com/beauty-industry-news/fragrance/versace-names-channing-tatum-face-eros-fragrances-1236493337/ |access-date=17 July 2024 |website=WWD |date=17 July 2024 |archive-date=17 July 2024 |archive-url=https://web.archive.org/web/20240717074254/https://wwd.com/beauty-industry-news/fragrance/versace-names-channing-tatum-face-eros-fragrances-1236493337/ |url-status=live }}</ref> The brand has been working with several high-profile photographers for its advertisement campaigns, including [[Richard Avedon]],<ref>Michael Janofsky (25 March 1994), [https://www.nytimes.com/1994/03/25/business/media-business-advertising-gianni-versace-raises-eyebrows-hackles-new-yorker.html Advertising: Gianni Versace raises eyebrows, and hackles, in The New Yorker.] {{Webarchive|url=https://web.archive.org/web/20240314235857/https://www.nytimes.com/1994/03/25/business/media-business-advertising-gianni-versace-raises-eyebrows-hackles-new-yorker.html |date=14 March 2024 }} ''[[New York Times]]''.</ref> [[Steven Meisel]] (1995),<ref name="nytimes.com"/> [[Mert and Marcus|Mert Alas and Marcus Piggott]] (2011,<ref>Cynthia Martens (16 December 2011), [https://wwd.com/feature/in-the-sun-5433342-758365/ Mert Alas and Marcus Piggott Shoot Versace Campaign] {{Webarchive|url=https://web.archive.org/web/20240314235858/https://wwd.com/feature/in-the-sun-5433342-758365/ |date=14 March 2024 }} ''[[Women's Wear Daily]]''.</ref> 2014)<ref name="nytimes.com"/> and [[Bruce Weber (photographer)|Bruce Weber]] (2016).<ref>[[Vanessa Friedman]] (3 June 2016), [https://www.nytimes.com/2016/06/03/fashion/versace-bruce-weber-karlie-kloss-gigi-hadid.html Donatella Versace and Bruce Weber: We’re Like Elizabeth Taylor and Richard Burton] {{Webarchive|url=https://web.archive.org/web/20240314235857/https://www.nytimes.com/2016/06/03/fashion/versace-bruce-weber-karlie-kloss-gigi-hadid.html |date=14 March 2024 }} ''[[New York Times]]''.</ref>

===Runway shows===
Among the models who have walked the runway for Versace are [[Carolyn Murphy]], [[Angela Lindvall]], [[Daria Werbowy]], [[Christy Turlington]], [[Gisele Bündchen]], [[Kate Moss]] and [[Snejana Onopka]]

==Other activities==
===Interior design===
Versace was one of the first fashion houses to launch home interiors in 1992, first focused on textiles and later porcelain tableware collections in collaboration with Rosenthal.<ref name="wwd.com">Luisa Zargani (17 September 2020), [https://wwd.com/feature/versace-home-license-lifestyle-design-group-1234586675/ Versace Inks Home License With Lifestyle Design Group] ''[[Women's Wear Daily]]''.</ref> After having previously manufactured internally, Versace entered into an licensing agreement in 2020 with Lifestyle Design Group, the Italian home design division of [[Haworth (company)|Haworth Group]], to produce and distribute the Versace Home furniture.<ref name="wwd.com"/>

===Palazzo Versace===
Soheil Abedian, of [[Sunland Group]], approached Versace in 1997, proposing a luxury hotel built for the Versace brand. The first [[Palazzo Versace Australia|Palazzo Versace]] opened on Australia's [[Gold Coast, Queensland|Gold Coast]] on 15 September 2000.<ref>{{cite web |url=http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=138317 |title=Glitz abounds in Gold Coast tribute to Versace |work=[[The New Zealand Herald]] |date=27 May 2000 |access-date=2014-08-14 |archive-date=14 August 2014 |archive-url=https://web.archive.org/web/20140814192325/http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=138317 |url-status=live }}</ref><ref>{{cite web |url=http://www.letstravelmag.com/accommodation/australia/palazzo-versace/ |title=The Rise and Fall... and Rise... of Palazzo Versace |work=Let's Travel Magazine |first=Tiana |last=Templeman |date=15 September 2000 |access-date=2014-08-14 |archive-date=14 August 2014 |archive-url=https://web.archive.org/web/20140814194533/http://www.letstravelmag.com/accommodation/australia/palazzo-versace/ |url-status=dead }}</ref> The hotel was sold to a Chinese consortium in December 2012.<ref>{{cite web |first=Marissa |last=Calligeros |url=http://www.brisbanetimes.com.au/travel/travel-planning/travel-news/gold-coasts-palazzo-versace-sold-to-chinese-for-685-million-20120921-26apk.html |title=Gold Coast's Palazzo Versace sold to Chinese for $68.5 million |work=[[Brisbane Times]] |date=29 February 2012 |access-date=2014-08-14 |archive-date=26 July 2024 |archive-url=https://web.archive.org/web/20240726202752/https://www.brisbanetimes.com.au/traveller/inspiration/gold-coasts-palazzo-versace-sold-to-chinese-for-68-5-million-20120921-26apk.html |url-status=live }}</ref><ref>{{cite web |last=Skene |first=Kathleen |url=http://www.goldcoastbulletin.com.au/business/palazzo-versace-gm-russell-durnell-leaves-fivestar-hotels-top-job/story-fnjc2dm2-1226898695994 |title=Palazzo Versace GM Russell Durnell leaves five-star hotel's top job |work=[[Gold Coast Bulletin]] |date=29 April 2014 |access-date=2014-08-14 |archive-date=14 August 2014 |archive-url=https://web.archive.org/web/20140814194226/http://www.goldcoastbulletin.com.au/business/palazzo-versace-gm-russell-durnell-leaves-fivestar-hotels-top-job/story-fnjc2dm2-1226898695994 |url-status=dead }}</ref> The second Palazzo, the [[Palazzo Versace Dubai]], was completed in December 2015 and is located on the foreshore of Dubai Creek.<ref>{{Cite web|url=http://www.thenational.ae/business/travel-tourism/palazzo-versace-hotel-in-dubai-to-open-in-december|title=Palazzo Versace hotel in Dubai to open in December|last=Fahy|first=Michael|date=10 September 2015|website=The National|access-date=30 March 2016|archive-date=20 March 2016|archive-url=https://web.archive.org/web/20160320115740/http://www.thenational.ae/business/travel-tourism/palazzo-versace-hotel-in-dubai-to-open-in-december|url-status=live}}</ref> A third Palazzo, the Palazzo Versace [[Macau]], is under construction as part of a partnership with Macau's largest casino operator [[Sociedade de Turismo e Diversões de Macau|SJM Holdings]].<ref>{{cite web |url=http://fashion.telegraph.co.uk/article/TMG10254164/Palazzo-Versace-to-open-in-Macau.html |title=Palazzo Versace to open in Macau |work=[[The Daily Telegraph]] |first=Olivia |last=Bergin |date=20 August 2013 |access-date=2014-08-15 |archive-date=14 August 2014 |archive-url=https://web.archive.org/web/20140814195434/http://fashion.telegraph.co.uk/article/TMG10254164/Palazzo-Versace-to-open-in-Macau.html |url-status=dead }}</ref><ref>{{cite web|title=Versace teams up with SJM to outfit Macau hotel|url=http://www.chinaeconomicreview.com/node/64429|work=China Economic Review|publisher=SinoMedia Holdings|access-date=21 August 2013|date=21 August 2013|archive-date=20 October 2013|archive-url=https://web.archive.org/web/20131020214017/http://www.chinaeconomicreview.com/node/64429|url-status=dead}}</ref><ref>{{cite web |first=Kate |last=O'Keeffe |url=https://blogs.wsj.com/scene/2013/08/21/palazzo-versace-hotel-slated-for-macau/ |title=Palazzo Versace Hotel Slated for Macau |work=[[Wall Street Journal]] |date=21 August 2013 |access-date=2014-08-15 |archive-date=13 October 2017 |archive-url=https://web.archive.org/web/20171013021129/https://blogs.wsj.com/scene/2013/08/21/palazzo-versace-hotel-slated-for-macau/ |url-status=live }}</ref> The Palazzo Versace hotels are the world's first fashion-branded hotels.<ref>{{Cite web|url=http://www.palazzoversace.com.au/history|title=History|website=Palazzo Versace|access-date=30 March 2016|archive-date=7 June 2016|archive-url=https://web.archive.org/web/20160607181457/http://www.palazzoversace.com.au/history|url-status=live}}</ref>

===Real estate===
In 2015, Versace partnered with Mind Group. The companies designed luxury residential towers in China called the Versace Residencies. The goal of the creators was to combine Versace's luxury home elements with elements of traditional Chinese culture.<ref>{{Cite web |last=Martens |first=Cynthia |date=11 March 2015 |title=Versace to Partner With China's Mind Group |url=http://wwd.com/fashion-news/fashion-scoops/versace-to-partner-with-chinas-mind-group-10094149/ |access-date=4 April 2016 |website=WWD |archive-date=19 April 2016 |archive-url=https://web.archive.org/web/20160419053311/http://wwd.com/fashion-news/fashion-scoops/versace-to-partner-with-chinas-mind-group-10094149/ |url-status=live }}</ref>

Also in 2015, Versace partnered with the ABIL Group in India to develop another luxury residential project, located in South Mumbai.<ref>{{Cite web |date=29 October 2015 |title=ABIL Group partners with luxury brand Versace |url=http://www.brickingnews.in/property/residential/abil-group-announces-its-partnership-with-luxury-brand-versace/ |access-date=4 April 2016 |website=Bricking News |archive-date=24 January 2019 |archive-url=https://web.archive.org/web/20190124184110/http://www.brickingnews.in/property/residential/abil-group-announces-its-partnership-with-luxury-brand-versace/ |url-status=live }}</ref>

Further developments include designing interiors for the Damac Tower in Vauxhall, London

===Watches and jewelry===
In 2004, Versace sold its Swiss watch subsidiary Versace SA for an undisclosed price to [[Timex Group USA|Timex]]. The subsidiary was renamed Vertime SA and initially held an eight-year license to produce Versace-brand watches, jewelry and writing instruments.<ref name="Versace Signs Watch Deal With Timex"/>

===Sunglasses===
Since 2003, Versace has been licensing the development, production and worldwide distribution of sunglasses and prescription frames under its Versace brand to [[Luxottica]].<ref>Luisa Zargani (10 April 2020), [https://wwd.com/feature/versace-luxottica-renew-eyewear-license-1203558993/ Versace, Luxottica Renew Eyewear License] {{Webarchive|url=https://web.archive.org/web/20240313225036/https://wwd.com/feature/versace-luxottica-renew-eyewear-license-1203558993/ |date=13 March 2024 }} ''[[Women's Wear Daily]]''.</ref>

==Operations==
{{As of| 2016}}, more than 1500 boutiques operate worldwide; the first boutique outside of Italy opened in the Italian Centre, [[Glasgow]], Scotland, in 1991.<ref>{{cite web |first=Damien |last=Henderson |url=http://www.heraldscotland.com/sport/spl/aberdeen/glasgow-s-versace-loss-may-suit-capital-1.62886 |title=Glasgow's Versace loss may suit capital |work=[[Herald Scotland]] |date=14 February 2005 |access-date=2014-08-14 |archive-date=21 August 2014 |archive-url=https://web.archive.org/web/20140821215255/http://www.heraldscotland.com/sport/spl/aberdeen/glasgow-s-versace-loss-may-suit-capital-1.62886 |url-status=live }}</ref>

==Controversy==
In August 2019, Versace produced a range of tops suggesting Hong Kong and [[Macau]] were separate countries. Versace apologized, saying it made a mistake in the design and would destroy the offending clothing.<ref>{{cite news |title=Versace, Givenchy and Coach Apologize to China After T-Shirt Row |url=https://www.nytimes.com/2019/08/12/fashion/china-donatella-versace-t-shirt.html |work=The New York Times |date=12 August 2019 |access-date=17 October 2019 |archive-date=20 October 2019 |archive-url=https://web.archive.org/web/20191020061507/https://www.nytimes.com/2019/08/12/fashion/china-donatella-versace-t-shirt.html |url-status=live }}</ref> In response to the controversy, [[Yang Mi]] ended her relationship as brand ambassador for Versace.<ref>{{Cite web|url=https://www.scmp.com/economy/china-economy/article/3022328/versace-trouble-tops-imply-hong-kong-not-part-china|title=Versace in trouble for tops that imply Hong Kong is not part of China|last=He|first=Huifeng|date=11 August 2019|website=South China Morning Post|access-date=11 August 2019|archive-date=8 November 2020|archive-url=https://web.archive.org/web/20201108001214/https://www.scmp.com/economy/china-economy/article/3022328/versace-trouble-tops-imply-hong-kong-not-part-china|url-status=live}}</ref>

==Notes==
<references group="lower-alpha" /><references group="lower-alpha" /><references group="lower-alpha" />

==References==
{{Reflist}}

== External links ==
* {{Official website}}

{{Authority control}}
{{Portal bar|Fashion|Italy|Companies}}

[[Category:Versace| ]]
[[Category:Italian suit makers]]
[[Category:Clothing brands of Italy]]
[[Category:Eyewear brands of Italy]]
[[Category:Clothing companies based in Milan]]
[[Category:Haute couture]]
[[Category:High fashion brands]]
[[Category:Jewellery retailers of Italy]]
[[Category:Shoe companies of Italy]]
[[Category:Watch manufacturing companies of Italy]]
[[Category:2018 mergers and acquisitions]]
[[Category:Italian companies established in 1978]]
[[Category:Altagamma members]]

[[az:Gianni Versace]]