Editing Via Monte Napoleone

{{Short description|Shopping street in Milan, Italy}}
{{Infobox street
| name                    = Via Monte Napoleone
| marker_image            = [[File:Via Monte Napoleone (Milan).jpg|300px]]
| native_name             =
| native_name_lang        =
| alternate_name          = 
| image                   = 3665MilanoViaMontenapoleone.JPG
| image_size              = 300px
| image_alt               = 
| image_map               =
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| other_name              =
| former_names            = Monte Napoleone
| part_of                 =
| namesake                = Monte Camerale di Santa Teresa, a bank located on the street
| type                    = Public
| owner                   = 
| maint                   = City of Milan
| length                  =
| length_m                = 350
| length_ft               =
| length_ref              =
| length_notes            =
| width                   =
| area                    = [[Quadrilatero della Moda]]
| addresses               =
| location                = [[Milan, Italy]]
| postal_code             = 20121
| metro                   = [[Montenapoleone (Milan Metro)|Montenapoleone]], [[San Babila (Milan Metro)|San Babila]]
| coordinates             = {{Coord|45.46826|9.19520|display=inline,title}}
| direction_a             = West
| terminus_a              = Via Alessandro Manzoni
| direction_b             = East
| terminus_b              = Corso Giacomo Matteotti
| junction                =
| north                   =
| east                    =
| south                   =
| west                    =
| main_contractor         =
| cost                    =
| references              =
| commissioning_date      =
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| inauguration_date       = <!-- {{Start date|YYYY|MM|DD}} -->
| demolition_date         =
| designer                =
| known_for               = High fashion boutiques
| status                  =
| website                 = <!-- {{URL|example.com}} -->
}}
'''Via Monte Napoleone''', also spelled '''Via Montenapoleone''', is an [[luxury goods|upscale shopping]] street in [[Milan]], [[Italy]], and the most expensive street in the world (2024).<ref>{{cite web |title=Cushman & Wakefield’s Main Streets Across the World report |url=https://www.cushmanwakefield.com/en/insights/main-streets-across-the-world}}</ref> It is famous for its [[ready-to-wear]] [[fashion]] and [[jewelry]] shops, and for being the most important street of the Milan fashion district known as the ''[[Quadrilatero della moda]]'', where many well-known [[fashion designers]] have high-end boutiques. The most exclusive Italian shoemakers maintain boutiques on this street.

In 2009, architect [[Fabio Novembre]] designed a months-long art installation, titled ''Per fare un albero'', "To make a tree", in conjunction with the city of Milan's Department of Design, Events and Fashion and Fiat &mdash; featuring 20 full-size fiberglass planter replicas of the company's [[Fiat 500 (2007)|500C cabriolet]] along Via Monte Napoleone.<ref name="planters">{{cite web |title=Fiat Greens a Milan Street With Car Shaped Planters |publisher=PSFK.com |first=Dave |last=Pinter |date=14 August 2009 |url=http://www.psfk.com/2009/08/fiat-greens-a-milan-street-with-car-shaped-planters.html}}</ref>

In 2002, the Street Association started a media project<ref>{{cite web |url=http://www.viamontenapoleone.mi.it |title=via Montenapoleone – Made In Italy|access-date=2 April 2016}}</ref> including the Radio and the Portal, in order to relaunch the [[Made in Italy]] brand. Sponsored by the Department of Fashion, Tourism and Major Events of the Municipality of Milan, Italy Fashion System, and Assomoda, today it is the first instrument of revival and information on Made in Italy worldwide.

==History==
The street traces the Roman city walls erected by Emperor [[Maximian]]. In 1783, a financial institution known as the Monte Camerale di Santa Teresa opened there in Palazzo Marliani, with the function of managing the public debt. In 1786 the street itself was named after the ''monte''.<ref>For a ''monte'' as a financial institution, cf. [[Monte di Pietà]].</ref> The bank was closed in 1796 but re-opened in 1804, when Milan was capital of the Napoleonic [[Italian Republic (Napoleonic)|Italian Republic]], as the Monte Napoleone: from this the street derived its current name. During the first part of the 19th century the street was almost entirely rebuilt in the [[Neoclassical architecture|Neoclassical]] manner with palaces inhabited by the highest of the aristocracy. Notable buildings from this period are [[Palazzo Melzi di Cusano]], [[Palazzo Gavazzi]], [[Palazzo Carcassola Grandi]], and [[Palazzetto Taverna]]. The much earlier Palazzo Marliani however, regarded as one of the finest houses to survive from the era of the [[Sforza]], was preserved until its destruction during the Allied bombing campaign of 1943.<ref name="trivulzio"/><ref name="gorni"/><ref name="buzzi"/><ref name="tci-milano"/>

After [[World War II]], Via Monte Napoleone became one of the leading streets in international fashion, somewhat equivalent to [[Paris]]' [[Rue du Faubourg-Saint-Honoré]], [[Rome]]'s [[Via Condotti]], [[London]]'s [[Bond Street]] and [[Sloane Street]], [[Los Angeles]]' [[Rodeo Drive]], [[Florence]]'s [[Via de' Tornabuoni]], Berlin's [[Kurfürstendamm]] and New York's [[Fifth Avenue]].{{Citation needed|date=April 2016}}

[[Caffè Cova]], founded in 1817 and one of the city's oldest [[café]]s and confectioners, relocated to Via Monte Napoleone in 1950 from its original premises next to the [[Teatro alla Scala]].<ref name="cova"/>

==Gallery==
<gallery>
Image:Gucci Shop, Via Montenapoleone, Milan.jpg|[[Gucci]] Shop, Via Montenapoleone
Image:Via_Montenapoleone_during_the_Christmas_period,_Milan,_Italy.jpg| [[Moncler]] Shop, Via Montenapoleone. 
Image:Milan Montenapoleone 21.JPG|An arcaded boutique in Via Montenapoleone
Image:Milan Montenapoaleone 14.JPG|The ''Caffè Cova'' delicatessen serving traditional Milanese cakes and desserts in Via Montenapoleone
Image:Via Monte Napoleone, Milan, Italy.jpg|Via Monte Napoleone during the Christmas period
</gallery>

==See also==
{{Portal|Fashion}}
*[[List of upscale shopping districts]]

==References==
{{Reflist|refs=
<ref name="trivulzio">Alberto Trivulzio, [http://archiviostorico.corriere.it/1994/ottobre/05/via_Monte_Napoleone_perche_chiama_co_0_9410052337.shtml ‘Via Monte Napoleone, perché si chiama cosi?’], ''Corriere della Sera'', 5 October 1994, p. 47.</ref>
<ref name="gorni">Davide Gorni, [http://archiviostorico.corriere.it/2003/giugno/23/Montenapoleone_guerra_degli_sfratti_milionari_co_7_030623033.shtml ‘Montenapoleone, la guerra degli sfratti milionari’], ''Corriere della Sera'', 23 June 2003, p. 49.</ref>
<ref name="buzzi">Vittore Buzzi and Claudio Buzzi, [https://books.google.com/books?id=nSkyn6VaVPYC&pg=PA270 ''Le vie di Milano: dizionario della toponomastica milanese''] (Milan: Hoepli Editore, 2005), p. 270</ref>
<ref name="tci-milano">[https://books.google.com/books?id=nshyVnFbYbIC&pg=PA292 ''Milano''], Guida d'Italia del Touring club italiano, 10th edn (Milan: Touring Editore, 1998), p. 292.</ref>
<ref name="cova">[http://www.pasticceriacova.com/storia/history.html ‘The old Cova Café in the history of Milan’] {{webarchive|url=https://web.archive.org/web/20100326120531/http://www.pasticceriacova.com/storia/history.html |date=2010-03-26 }}, pasticceriacova.com.</ref>

}}

==External links==
*{{Commons category-inline|Via Monte Napoleone (Milan)}}

{{Milan landmarks}}
{{Authority control}}

[[Category:Via Monte Napoleone| ]]
[[Category:Jewellery districts]]
[[Category:Culture in Milan]]
[[Category:Tourist attractions in Milan]]
[[Category:Shopping districts and streets in Italy]]
[[Category:Streets in Milan]]
[[Category:Fashion in Milan]]