Editing WCOL-FM

{{short description|Radio station in Columbus, Ohio}}
{{For|the Columbus, Ohio, radio station which held the call sign WCOL at 1230 AM from 1934 to 1997|WYTS}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{More citations needed|article|date=November 2007}}
{{Infobox radio station
| name             = WCOL-FM
| logo             = Wcol.jpg
| logo_size        = 200px
| city             = [[Columbus, Ohio]]
| area             = [[Columbus metropolitan area, Ohio|Columbus metro area]]
| branding         = 92.3 WCOL
| frequency        = {{Frequency|92.3|[[Hertz#SI multiples|MHz]]}} {{HD Radio}}
| airdate          = {{start date and age|1948}}
| format           = [[Country music]]
| erp              = 22,000 [[watt]]s
| haat             = {{convert|230|m|sp=us}}
| class            = B
| facility_id      = 25037
| licensing_authority = [[Federal Communications Commission|FCC]]
| coordinates      = {{nowrap|{{coord|39|58|16.0|N|83|01|40.0|W|type:landmark}}}}
| callsign_meaning = Columbus
| former_callsigns = {{ubl|WCOL-FM (1948&ndash;78)|WXGT (1978&ndash;90)}}
| owner            = [[iHeartMedia]]
| licensee         = iHM Licenses, LLC
| webcast          = {{iHeartRadio|923-wcol-1757}}
| website          = {{URL|https://wcol.iheart.com}}
| sister_stations  = [[WNCI]], [[WODC]], [[WTVN]], [[WXZX]], [[WYTS]], [[WZCB]]
| affiliations     = [[Premiere Networks]]
}}

'''WCOL-FM''' (92.3 [[Hertz|MHz]]) – branded '''92.3 WCOL''' – is a commercial [[country music]] [[Radio broadcasting|radio station]] licensed to [[Columbus, Ohio]], serving the [[Columbus metropolitan area, Ohio|Columbus metro area]]. Owned by [[iHeartMedia]], the WCOL-FM studios are located in [[Downtown Columbus, Ohio|Downtown Columbus]], while its transmitter resides northwest of downtown on the [[WBNS-TV]] tower. In addition to a standard [[analog transmission]], WCOL-FM broadcasts over one [[HD Radio]] channel, and streams online via [[iHeartRadio]].<ref>{{cite web| url = http://hdradio.com/station_guides/widget.php?id=35 |url-status=dead |archive-url=https://web.archive.org/web/20160911062530/http://hdradio.com/station_guides/widget.php?id=35 |archive-date=2016-09-11 |title=HD Radio station guide for Columbus, OH}}</ref>

==History==

[[Image:WCOL HD.png|thumb|left|200px|WCOL-FM's [[HD Radio]] Channels on a SPARC Radio with [[Program-associated data|PSD]].]]

WCOL-FM first came on the air in 1948. In the early 1970s, it carried religious programming in the daytime and rock music in the evening.

1970 through 1978, WCOL-FM was known as ''"Stereo Rock 92"'' and offered programming as an eclectic album-oriented rock (AOR) station, and was moderately popular.   
The on-air mix included Jazz, soul, country and spoken word recordings and focused on local and regionally recorded music. The programming had the support of management but even after dropping the religious programming and going 24 hour AOR, it was difficult for the station's sales staff to understand, and thus to monetize. 
Where the station had modest financial success, the cultural impact has been proven over the decades.

And from 1978 and throughout the 1980s, the station used the WXGT call letters and relaunched as ''"The All New 92X FM, WXGT"''.  When 92X was launched it went to a Top 40/CHR format. During this period then locally famous Suzy Waud hosted evenings; in the latter part of the mid-to-late 1980s, 92X went into a Rock/40 format.

92X launched the careers of several major market disc jockeys during the 1980s, including the late great Joseph "Smokin' Joe" Dawson (later at [[WBBM-FM|B96]] in Chicago), Gary Spears (also later at B96 and then at [[KIIS-FM]] in Los Angeles), Baltazar (who went to [[WQHT]] a.k.a. Hot 97 in New York after that, and then he went to [[WJMN (FM)|WJMN]], & now he's on [[WBQT (FM)|WBQT]] both in Boston), and Douglas Ritterling, whose on-air name was Doug Ritter (who later went to [[KITS]] a.k.a. Live 105 in San Francisco) and Jonny Zellner who went on to run programming at Sirius XM and later at iHeartMedia formerly known as Clear Channel Communications. WXGT dominated the [[Contemporary Hit Radio|CHR]]/[[Album-Oriented Rock|AOR]] a.k.a. the Rock/40 hybrid format in Columbus, Ohio during most of the decade.{{Citation needed|date=June 2008}}

On November 5, 1990, WXGT changed to [[oldies]] as "Cool 92" under the WCOL-FM call letters.<ref>[https://www.americanradiohistory.com/Archive-RandR/1990s/1990/RR-1990-11-02.pdf 92X Going, Going Gold], Radio & Records, Issue 864, November 2, 1990, p. 26</ref> When the country format was ushered in on February 14, 1994, the station [[Stunting (Broadcasting)|stunted]] over the course of several days by broadcasting a computerized numeric [[countdown]].

The WCOL call sign had also been used on an [[AM band]] station, which was the area's primary Top 40 station in the 1960s and early 1970s and was branded as ''"The New WCOL"'' and ''"Super 'COL"'' It briefly returned to its Top 40 roots in the early 1990s simulcasting ''"Cool 92"'' and in automated form as ''"Real Oldies 1230 AM WCOL"'' from 2003 to 2004. That station is now known as [[WYTS]] and is an affiliate of the Fox Sports Radio network.

WCOL-FM is one of two country music outlets in Columbus metro as it faces competition with [[WCLT-FM]] for country music listenership in Columbus. However, WCOL-FM is the only country station in Columbus that covers the entire metropolitan area with a full-powered signal.

==References==
<references />

==External links==
*{{Official website|https://wcol.iheart.com/}}
*{{Cite web|url= https://cdbs.recnet.com/corres/?doc=83790 |title= History Cards for WCOL|publisher=[[Federal Communications Commission]]}} ([[Wikipedia:WikiProject Radio Stations/History Cards|Guide to reading History Cards]])<!--Converted from {{FCC letter}}-->{{FM station data|25037|WCOL-FM}}

{{Columbus OH Radio}}
{{Country Radio Stations in Ohio}}
{{IHeartMedia}}

[[Category:1948 establishments in Ohio]]
[[Category:Country radio stations in the United States]]
[[Category:Nationwide Communications]]
[[Category:Radio stations established in 1948]]
[[Category:Radio stations in Columbus, Ohio|COL-FM]]
[[Category:IHeartMedia radio stations]]