Editing WPGC-FM

{{Short description|Mainstream urban radio station in Morningside, Maryland, serving Washington, DC}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| logo                = WPGC-FM logo.png
| logo_size           = 150px
| name                = WPGC-FM
| city                = [[Morningside, Maryland]]
| country             = US
| area                = [[Washington metropolitan area]]
| branding            = WPGC 95.5
| frequency           = {{frequency|95.5|[[MHz]]}} {{HD Radio}}
| airdate             = {{start date and age|1948|1|18|p=fy}}
| language            = [[American English|English]]
| format              = [[Urban contemporary]]
| subchannels         = HD2: [[WJFK-FM]] simulcast
| erp                 = {{val|50000|u=[[watt]]s|fmt=commas}}
| haat                = {{convert|148|m|ft|sp=us}}
| class               = B
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id         = 26832
| callsign_meaning    = [[Prince George's County]]
| former_callsigns    = {{ubl|WBUZ (1948–1956)|WRNC (1956–1958)|WPGC-FM (1958–1985)|WCLY (1985–1987)<ref name="HC">{{cite web|title=FCC History Card for WPGC-FM|url=https://cdbs.recnet.com/corres/?doc=82534}}</ref>}}
| former_frequencies  = 96.7 MHz (1948–1954)<ref name="HC" />
| owner               = [[Audacy, Inc.]]
| licensee            = Audacy License, LLC
| sister_stations     = {{hlist|[[WDCH-FM]]|[[WIAD]]|[[WJFK (AM)|WJFK]]|[[WJFK-FM]]|[[WLZL]]|[[WTEM]]}}
| webcast             = {{Audacy.com|wpgc}}
| website             = {{URL|https://www.audacy.com/wpgc}}
| coordinates         = {{coord|38.864|N|76.911|W|type:landmark_region:US_source:FCC}}
}}

'''WPGC-FM''' (95.5 [[MHz]]) is a [[commercial broadcasting|commercial]] [[radio station]] [[city of license|licensed]] to [[Morningside, Maryland]], and serving the [[Washington metropolitan area]].  It is owned by [[Audacy, Inc.]], and airs an [[urban contemporary]] format.

WPGC-FM has [[radio studio|studio]]s in the [[Navy Yard (Washington, D.C.)|Navy Yard neighborhood]] of [[Southeast D.C.]], with its [[transmitter]] located off Walker Mill Road at Tanow Place in [[Capitol Heights, Maryland]].<ref>[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=WpgC&nav=home Radio-Locator.com/WPGC-FM]</ref>  In 2005, WPGC began broadcasting in [[IBOC]] [[digital radio]], using the [[HD Radio]] system from [[iBiquity]].  The HD-2 [[digital subchannel]] carries a simulcast of [[WJFK-FM]].

==History==

===WBUZ===
The station [[signed on]] the air on January 18, 1948, at 7&nbsp;a.m., on the 96.7 frequency with the WBUZ [[call letters]]. WBUZ was owned by Arthur Baldwin Curtis, president of Chesapeake Broadcasting Company, Incorporated, and was located in Bradbury Heights.<ref>{{cite web|title=AM/FM Morningside|url=http://www.amandfmmorningside.com/wpgc_a_brief_history.html|publisher=AMFM Morningside}}</ref> WBUZ-FM broadcasting at 420 watts effective radiated power. The call letters were a play on the word "bus", as WBUZ broadcast background music for a [[Prince George's County, Maryland]] based bus company.<ref name="amandfm">{{cite web|title=AM/FM Morningside WBUZ era of WPGC|url=http://www.amandfmmorningside.com/wpgc_saga_of_wbuz.html|publisher=AMFM Morningside}}</ref>

In May 1953, WBUZ-FM raised power to 6,300 watts and its [[city of license]] was changed to Oakland, Maryland (near [[District Heights, Maryland|District Heights]];<ref>{{cite web|title=GNIS Detail - Oakland|url=http://geonames.usgs.gov/apex/f?p=136:3:2053617857172::NO:3:P3_FID,P3_TITLE:597837,Oakland|publisher=United States Board on Geographic Names}}</ref> not the [[Oakland, Maryland|Western Maryland town]]). Then on June 8, 1953, the [[Federal Communications Commission]] (FCC) granted a permit to the station to raise power from 6.3 to 18 kilowatts. WBUZ-FM changed frequency from 96.7 to 95.5 Megahertz and power was reduced to 16.5 kilowatts from a new transmitter and tower site on Walker Mill Road in Oakland. The calls were changed to WRNC on March 30, 1956. By the end of the year, WRNC was simulcasting WPGC (AM). The ERP was reduced to 15.7 kilowatts while the power increase authorized for WPGC (AM) in 1955 to 10,000 watts daytime only.

===Top 40/"Classy 95"===
WPGC-AM, Inc., purchased WRNC in 1956. The calls were changed to WPGC-FM in March 1958.<ref name="amandfm"/> WPGC-FM temporarily went silent until February 1959, as new studios were being constructed for the [[top 40]] format. Though the calls have always stood for [[Prince George's County, Maryland|Prince George's County]] for the county Morningside resides in, during the 70s and early 80s an alternate contest slogan had them standing for ''Where People Get Cash'' on-air.

WPGC-FM maintained some form of the top 40 format (skewed from [[rock 'n' roll]]-based to [[adult contemporary]]) until 1984, when it flipped to [[easy listening]]/adult contemporary. For two years, the station took the calls WCLY and was known on-air as "Classy 95".<ref name="licensing">{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=28632&Callsign=WPGC-FM|publisher=Federal Communications Commission|title=Call Sign History}}</ref>
[[File:Wpgclogo.png|thumb|WPGC logo from 1996 to 2009]]

===Hip hop/R&B===
''Classy 95'' ended up being a failure, and First Media sold its stations off to [[Cook Inlet Region, Inc.|Cook Inlet Radio Partners]], a group of [[Alaska Natives]] for $177 million in 1987.<ref>{{cite web|title=Washington, DC-Baltimore Area Radio History|url=http://www.playlistresearch.com/Washington%20DC%20Radio%20History.htm|publisher=Playlist Research}}</ref> Cook Inlet returned the WPGC-FM calls on the weekend after [[Memorial Day]] on May 30, 1987.<ref name="licensing"/> The first song under the new format was "Jam On It" by [[Newcleus]], and the new CHR format with an urban lean became much more popular.<ref>[http://www.allaccess.com/net-news/archive/story/106437/wpgc-celebrates-25-years-on-air "WPGC Celebrates 25 Years On Air"] from All Access (May 26, 2012)</ref> The station was initially branded ''WPGC, 95 Jams''. In the early 2000s, the branding reverted to simply ''WPGC 95.5'', dropping the ''Jams'' moniker from the brand, although it still visibly remained on the station's logo. In August 2009, the station rebranded again to ''95-5 PGC''.

[[File:Logo of WPGC-FM.png|thumb|WPGC-FM logo from 2011 to January 2020]]

[[Donnie Simpson]] hosted ''The Donnie Simpson Morning Show'' during the morning drive from March 1993 to January 29, 2010.

[[Infinity Broadcasting]] acquired the station and sister station WPGC from Cook Inlet in June 1994 for $60 million. The stations moved to new studios and offices at 4200 Parliament Place, Suite 300 in [[Lanham, Maryland]], in the summer of 2000. In January 2006 owner Viacom split into two companies, Viacom and CBS, and the Infinity Broadcasting name was dropped in favor of CBS Radio.

WPGC announced they were moving their studios from Parliament Place in Lanham in suburban Maryland to the Navy Yard neighborhood in southeast DC on March 26, 2015.<ref>[http://wpgc.cbslocal.com/2015/03/25/wpgc-is-moving-to-1015-half-street-se-effective-march-30/ "WPGC is Moving to 1015 Half Street SE Effective March 30"] from WPGC (March 26, 2015)</ref>

On February 2, 2017, CBS Radio announced it would merge with [[Entercom]].<ref>[https://radioinsight.com/headlines/116299/cbs-radio-to-merge-with-entercom/  CBS Radio to Merge with Entercom]</ref> The merger was approved on November 9, 2017, and was consummated on the 17th.<ref>{{cite web|url=http://entercom.com/press/entercom-receives-fcc-approval-merger-cbs-radio/|title=Entercom Receives FCC Approval for Merger with CBS Radio|work=Entercom|date=November 9, 2017|access-date=November 17, 2017}}</ref><ref>{{cite web|url=https://radioinsight.com/headlines/121072/entercom-completes-cbs-radio-merger/|title=Entercom Completes CBS Radio Merger|last=Venta|first=Lance|work=Radio Insight|date=November 17, 2017|access-date=November 17, 2017}}</ref>

===Programming history===
Similar to other long-time rhythmic turned urban stations including [[KMEL]] in [[San Francisco]] and [[WQHT]] in [[New York City|New York]], WPGC has evolved into a full-service urban contemporary station that is still monitored by [[Nielsen BDS]] as a rhythmic. WPGC-FM also has been a debated topic amongst radio experts about its format classification as a [[Rhythmic Airplay Chart|Rhythmic Contemporary Hit]] radio station even though it really operates musically and programmed as an Urban Contemporary. In 1987, when the current format on WPGC was introduced it was a mix of R&B, hip-hop, dance and pop titles. This came at a time when many radio stations took on the "crossover"-based format for the first time as [[Emmis Communications]] pioneered it on [[KPWR]] in Los Angeles and [[WQHT]] in New York upon acquiring those stations.  In the case of Washington, D.C., the new format niched in well with established R&B stations WKYS, WMMJ and [[WOL (AM)|WOL]] as well as top 40 stations (at the time) [[WLVW|WRQX]] and [[WAVA-FM]].

By 1997, following the departure of longtime assistant program director/music director and afternoon host Albie Dee, its playlist consisted mainly of R&B and hip-hop titles. Many critics say the ability to attract more mainstream advertisers as Rhythmic, rather than Urban, is the real reason. By the early 2000s, WPGC was regularly airing [[go-go music|go-go]], a local sub-genre of [[funk]], soul, and R&B, made popular by live performers including [[Chuck Brown]], [[Experience Unlimited]], and [[Rare Essence]] in local clubs and performance venues.

In June 2009, speculation began circulating that WPGC might be evolving towards a Top 40/CHR direction or back to its former urban-leaning Rhythmic format similar to sister station [[WZMX]]. The move might have been fueled by the recent drop in the ratings and in part due to the introduction of PPMs in the market, where it has hurt them audience-wise.<ref>[http://www.dcrtv.com/ From DCRTV.com]</ref> However, WPGC remained an urban, albeit a Mainstream Urban (in terms of programming and music playlist, although still basically considered a rhythmic), that focuses primarily on the current urban hits with some recurrents and throwbacks mixed into its playlist.

In December 2010, WPGC began to open up its playlist to include songs that they wouldn't have touched, i.e. ''[[Just the Way You Are (Bruno Mars song)|Just The Way You Are]]'' from [[Bruno Mars]]. This issue of whether WPGC might be shifting to a broader Rhythmic sound continued to be debated on message boards like Radio-Info.<ref>[http://boards.radio-info.com/smf/index.php?topic=145517.0 From Radio-Info Washington/Baltimore message board]</ref> Even though WPGC-FM was still considered as a rhythmic, it added more rhythmic-friendly tracks but reduced the urban lean from 2010 to 2018.

From 1992 to 1997, WPGC was an original member of the BDS Rhythmic Top 40 panel, when it was moved to BDS's R&B/Hip-Hop reporting panel in 1997. It was the only Rhythmic owned by then CBS Radio that was not listed on the [[Nielsen BDS]] rhythmic panel. From 1997 to 2012, Nielsen BDS placed WPGC-FM on the urban panel, while it remained on the rhythmic panel on [[Mediabase]], as Radio One's [[WKYS]] is its competitor, but is an urban contemporary station. On June 13, 2012, WPGC returned to the [[Nielsen BDS]] Rhythmic Top 40 panel after 15 years.<ref>[http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/Soundscan/BDS_StationsMonitored.pdf BDS monitored radio panel update]</ref>  CBS Radio moved WPGC to the Rhythmic panel from the R&B/Hip-Hop panel due to WPGC becoming more of a hit-driven Rhythmic Top 40 that is more in line with their other Rhythmic outlets and to be more competitive with Top 40/CHR rival [[WIHT]].  However, it retained a heavy urban lean to programming when compared to most rhythmic-formatted stations on the panel. Ironically, they were also the second CBS Radio Rhythmic outlet on the BDS Rhythmic panel with a R&B/Hip-Hop direction, the other being [[WZMX]]-[[Hartford, Connecticut]].

WPGC is considered the 2nd largest and co-flagship (along with WVEE) owned by Audacy within its urban/rhythmic division, based on market size (Washington, DC #8). Until August 2012, [[CBS Radio]] did list WPGC as an urban on their corporate listings, but by 2012, it was programmed as a hybrid of both formats.<ref>{{cite web|title=www.cbsradio.com/market|url=http://www.cbsradio.com/market|publisher=CBS Radio}}</ref>  As a result, Atlanta (market rank #7) sister station, [[WVEE]], is considered the largest urban station from 2012 to 2018 and again in 2023, but WVEE is still the co-flagship of the company's urban/rhythmic division.  As of January 2018, Audacy does list WPGC-FM as an urban on their station listings, making WPGC an urban station once again.<ref>{{cite web|title=Entercom Portfolio - Radio Stations|url=https://entercom.com/radio-stations/|publisher=Entercom}}</ref>

As of April 2021, [[Mediabase]] does monitor WPGC-FM as an urban on its weekly station panel.<ref>{{cite web |url=https://www.allaccess.com/mediabase/q/report/stations/by/name/for/WPGC |title = Login to All Access {{!}} Breaking Radio News and Free New Music {{!}} AllAccess.com}}</ref>

==Current programming==

Currently, WPGC is musically programmed as a hit-driven, full-service, urban contemporary station that spins a heavy concentration of mainly contemporary hip-hop, soul, [[go-go music|go-go]] and R&B music with numerous urban music throwbacks throughout the day and an occasional crossover pop hit song. The station directly competes with [[urban contemporary]] rival [[WKYS]] and [[Urban Adult Contemporary|urban adult contemporary]] rivals [[WMMJ]] and [[WHUR]] full-time, and to a lesser extent the station competes with [[contemporary hit radio]] rival [[WIHT]]. The station airs current and classic R&B and soul [[slow jam]]s late nights on Sunday through Thursday dubbed ''The Coolout''. After many years of only giving occasional spins to urban contemporary gospel music that charted well on the Billboard, the station added a program dedicated to the genre on early Sunday mornings. The station also airs urban and crossover pop music throwbacks on Sunday evenings.

The station's signal covers both Washington and Baltimore, so it also competes with Baltimore's [[WERQ]], an [[Urban One]]-owned [[urban contemporary]] station, and to a lesser extent, [[iHeartMedia]]'s [[WZFT]] which has a more generic Top 40/CHR format. It is the only Audacy rhythmic/urban in the [[Eastern United States]] to use its call letters as a branding on-air (the other two, [[KSFM]] in [[Sacramento, California|Sacramento]] and [[KLUC-FM]] in [[Las Vegas, Nevada|Las Vegas]], are both in the [[Western United States]]).

The station is an official sponsor of the [[Prince George's Film Festival]].<ref>{{Cite web |last=WPGC |date=2021-03-05 |title=Prince Georges Film Festival |url=https://www.audacy.com/wpgc/contests/poet-or-prince-georges-county-film-festival |access-date=2024-11-01 |website=WPGC website at audacity.com |language=}}</ref>

==Notable on-air personalities==
* [[Big Tigger]] - former personality that hosted the afternoon drive, nights, and morning drive shows various times throughout the 1990s, 2000s through 2011
* [[Joe Clair]] – former morning drive host from 2015 to 2021
* [[Free (rapper)]] - former morning drive co-host
* [[Lil' Mo]] - former afternoon drive host
* [[Donnie Simpson]] - former morning drive show host from 1993 to 2010

===HD programming===

*'''HD2''': In March 2006, WPGC launched a HD2 subchannel, which featured a format geared to local hip-hop and R&B artists under the billing "Crank". However, by September 2011, the format was replaced with a [[Dance radio|Dance Top 40]] format, billed as "Area 955".<ref>[http://www.allaccess.com/net-news/archive/story/96454/hd-2-area-9-5-5-dancin-in-d-c "HD-2 Area 9-5-5 Dancin' In D.C."] from All Access (September 14, 2011)</ref> In 2021, the format would be replaced with a simulcast of sister station [[WJFK-FM]].
*'''HD3''' had been a simulcast of [[WJFK (AM)|WJFK]] (1580 AM).  That service was later discontinued.

==See also==
*[[WIHT]]
*[[WKYS]]
*[[KMEL]]
*[[WVEE]]
*[[WZMX]]

==References==
{{Reflist}}

==External links==
*{{Official website|https://www.audacy.com/wpgc}}
{{FM station data|28632|WPGC-FM}}

{{Washington Radio}}
{{Entercom}}

[[Category:Urban contemporary radio stations in the United States]]
[[Category:Radio stations established in 1958]]
[[Category:Radio stations in Maryland|PGC-FM]]
[[Category:1958 establishments in Maryland]]
[[Category:Audacy, Inc. radio stations]]
[[Category:Prince George's County, Maryland]]