Editing WWLG

{{short description|Radio station in Circleville, Ohio}}
{{More citations needed|article|date=November 2007}}
{{Use mdy dates|date=November 2024}}
{{Infobox radio station
| name = WWLG
| above = Simulcast of [[WWLA (FM)|WWLA]], Johnstown, Ohio
| city = [[Circleville, Ohio]]
| country = US
| area = [[Columbus metropolitan area, Ohio|Columbus metropolitan area]]
| branding = {{lang|es|La Mega 103.1/107.1|italic=no}}
| frequency = {{frequency|107.1|[[Megahertz|MHz]]}} {{HD Radio}}
| airdate = {{start date and age|1965}}
| language = [[Spanish language in the United States|Spanish]]
| format = [[Adult contemporary|AC]]/[[Regional Mexican]]
| erp = 6,000 [[watt]]s
| haat = {{convert|100|m|ft|0|sp=us}}
| coordinates = {{coord|39|39|52.2|N|82|51|3.6|W|type:landmark_region:US-OH_source:FCC}}
| class = A
| facility_id = 64717
| callsign_meaning = "{{lang|es|La Mega|italic=no}}"
| former_callsigns = {{ubl|WNRE (1965–1972)|WNRE-FM (1972–1987)|WNHZ (1987–1988)|WLRO (1988–1990)|WTLT (1990–1993)|WAHC (1993–1997)|WAZU-FM (1997–1998)|WAZU (1998–2007)|WNKK (2007–2013)|WHOK-FM (2013–2015)|WJYD (2015–2024)}}
| owner = [[Urban One]]
| licensee = Blue Chip Broadcasting Licenses, Ltd.
| sister_stations = [[WCKX]], [[WJYD]], [[WXMG (FM)|WXMG]], [[WWLA (FM)|WWLA]]
| webcast = {{listenlive|https://columbus.lamegamedia.com/radio/listennow}}
| website = {{url|https://columbus.lamegamedia.com/}}
| licensing_authority = [[Federal Communications Commission|FCC]]
}}

'''WWLG''' (107.1 [[FM broadcasting|FM]]) is a commercial [[radio station]] licensed to [[Circleville, Ohio]], and serving the [[Columbus metropolitan area, Ohio|Columbus metropolitan area]]. Branded as "La Mega", the station is owned by [[Urban One]] and broadcasts a combination Spanish [[Adult contemporary|AC]]/[[Regional Mexican]] format.

WWLG's [[effective radiated power]] (ERP) is 6,000 watts. The [[transmitter]] site is on Ringgold-Fairfield Road in Circleville.

==Station history==
In 1965, the station signed on the air as WNRE, which stood for the young owner's name, Nelson Embry. At the time, the station broadcast from a small downtown Circleville studio with a very low power signal. The transmitter was later moved to its present location on a hill along [[Ohio State Route 159|State Route 159]] northeast of Circleville.

In the mid-1980s, the station adopted the [[Z Rock|Z-Rock]] syndicated [[hard rock]] format before changing format and call letters to WLRO with the slogan "Lady Radio", featuring programming geared specifically towards women. That was short lived, and in 1989, the station was changed to "Classic Hits 107.1", with a [[classic hits]] format. In the early 1990s, it was WTLT "The Light", playing a [[contemporary Christian]] format.

In 1993, 107.1 flipped to a simulcast of [[WXZX|WAKS (105.7 FM)]]'s [[rhythmic CHR]] format, first as "Hot 105/107", then as [[contemporary hit radio]] "105.7/107.1 Kiss FM". In April 1994, the "KISS-FM" branding and format moved exclusively to 107.1, becoming "The New 107.1 Kiss FM".

In January 1995, after teasing a "major announcement" for about a week, 107.1 flipped to 1970s music as "Arrow 107.1", complimenting 105.7 once again.

Arrow ended in 1996 and 107.1 then became [[active rock]] "107.1 The Big Wazoo". The station complimented its sister station [[WLVQ]], which had a classic rock format. This name and format would broadcast on 107.1 until January 8, 2007, at 8{{nbsp}}p.m., when WAZU flipped to country as "Wink 107.1". "Wink" debuted with [[Big & Rich]]’s "[[Comin’ To Your City (song)|Comin' to Your City]]" followed by [[Brooks & Dunn]]’s "[[Play Something Country]]".

On April 1, 2013, the country format of Wink was merged with K95's format and became "K95 at 107.1" with a classic country format, changed shortly after to "K107.1".

At 12:00&nbsp;a.m., on November 13, 2015, the station flipped to a simulcast of [[WHTD (FM)|WXMG]], as Radio One had purchased WHOK-FM and sister [[WXMG (FM)|WZOH-FM]] from Wilks. WHOK then flipped to [[urban gospel]] as "Joy 107.1" on November 16 at 5:00&nbsp;p.m. The station changed its call sign to WJYD on November 23, 2015.

On November 1, 2024, the station would flip to a Spanish [[Adult contemporary|AC]]/[[Regional Mexican]] format, simulcasting La Mega Media owned [[WWLA (FM)|WWLA]] under a new arrangement between Urban One and the company; the company had also filed for new callsign WWLG with the move. The "Joy" format would move to [[WJYD|WHTD]].<ref>[https://radioinsight.com/headlines/285102/joy-on-the-move-in-columbus/ Joy on the Move in Columbus]</ref>

==References==
{{Reflist}}

==External links==
*{{official website|https://columbus.lamegamedia.com/}}
*{{FM station data|64717|WWLG}}

{{Columbus OH Radio}}
{{Radio One}}

[[Category:Radio stations in Columbus, Ohio|WLG]]
[[Category:Regional Mexican radio stations in the United States]]
[[Category:Urban One stations]]
[[Category:Spanish-language radio stations in Ohio|WLG]]
[[Category:Circleville, Ohio]]