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Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a type of pepper soda<ref name="14Facts">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> with several variants.
As of 2025, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.Template:Cn
HistoryEdit
First introduced as "Peppo" to compete against Dr Pepper,<ref name=Janos1973>Template:Citation</ref> the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.<ref>Template:Citation</ref> The original test markets for Mr. Pibb in 1972 were located in Waco, Texas<ref name=Dougherty1973>Template:Citation</ref> the birthplace of Dr Pepper, before the company moved to Dallas, Texas.<ref>Template:Citation</ref> In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.<ref name="C4Wauto-7325054">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.<ref name="Pibb Xtra history">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".<ref name="Pibb Xtra">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
VariationsEdit
Standard flavorsEdit
Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation.
Pibb Zero replaced Diet Mr. PiBB.
Coca-Cola Freestyle flavorsEdit
Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.
IngredientsEdit
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.
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