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Ducati Motor Holding S.p.A ({{#invoke:IPA|main}}) is an Italian motorcycle manufacturing company headquartered in Bologna, Italy.
HistoryEdit
Barely a month after the official liberation of Italy in 1944, SIATA announced its intention to sell this engine, called the "Cucciolo" (Italian for "puppy," in reference to the distinctive exhaust sound) to the public.
The first Cucciolos were available alone, to be mounted on standard bicycles, by the buyer; however, businessmen soon bought the little engines in quantity, and offered complete motorized-bicycle units for sale.
In 1950, after more than 200,000 Cucciolos had been sold, in collaboration with SIATA, the Ducati firm offered its own Cucciolo-based motorcycle.
This first Ducati motorcycle was a 48 cc bike weighing Template:Cvt, with a top speed of Template:Cvt, and had a Template:Cvt giving just under Template:Cvt.
Ducati soon dropped the Cucciolo name in favor of "55M" and "65TL".
When the market moved toward larger motorcycles, Ducati management decided to respond, making an impression at an early-1952 Milan show, introducing their 65TS cycle and Cruiser (a four-stroke motor scooter).
Despite being described as the most interesting new machine at the 1952 show, the Cruiser was not a great success, and only a few thousand were made over a two-year period before the model ceased production.
In the 1960s, Ducati earned its place in motorcycling history by producing the fastest 250 cc road bike then available, the Mach 1.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="DUCATI-MOTOR-HOLDING-SPA-Jun-2004-20-F">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In the 1960s and 1970s, Ducati produced a wide range of small two-stroke bikes, mainly sub-100 cc capacities.
Product historyEdit
1950sEdit
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1960sEdit
{{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}} Template:See also In addition to manufacturing two-wheelers, Ducati also assembled Triumph Heralds for sale in the Italian market in their Borgo Panigale plant beginning in early 1963.<ref name=QRFS466>Template:Citation</ref>
1970sEdit
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In 1973, Ducati commemorated its 1972 win at the Imola 200 with the production model green frame Ducati 750 SuperSport.
Ducati also targeted the offroad market with the two-stroke Regolarità 125, building 3,486 models from 1975 to 1979, but the bike was not successful.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In 1975, the company introduced the 860 GT, designed by noted car stylist Giorgetto Giugiaro. Its angular lines were unique, but raised handlebars made for an uncomfortable seating position at high speeds and also caused steering issues.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The 860GT's angular styling was a sales disaster, and it was hurriedly re-designed for the 1976 season with a more rounded fuel tank.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In 1975 Ducati offered hand-built production racers, the 'square case' 750SS and later 900SS models, built in limited numbers. Sales of the 900SS proved so strong, and sales of the 860GT/GTE/GTS so weak, that production of the 900SS was ramped up, and it became Ducati's #1 selling model.<ref>Walker, Mick (2002), Illustrated Ducati Buyer's Guide (3rd ed.), MotorBooks/MBI Publishing Company, p. 148, Template:ISBN</ref>
1980sEdit
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Ducati's liquid-cooled, multi-valve 90° V-twins, made from 1985 on, are known as Desmoquattro ("desmodromic valve four"). These include the 851, 916 and 996, 999 and a few predecessors and derivatives.
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The Ducati Paso was introduced in 1986 with the Paso 750, followed in 1989 with the Paso 906. The final version came in 1991 with the 907IE (Iniezione Elettronica), now without the name "Paso". The design was from the hand of Massimo Tamburini, who also designed the Ducati 916 and MV Agusta F4. The Paso was a typical "you love it, you hate it" bike.Template:Citation needed However, at that time it looked like that all-enclosed bodywork would be the future for all motorcycles. The Paso design was copied for the Moto Morini Dart 400 and Cagiva Freccia 125. Together with Tamburini's Bimota DB1, they were enormously influential in terms of styling.
1990sEdit
In 1993, Miguel Angel Galluzzi introduced the Ducati Monster,<ref name="monster">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> a naked bike with exposed trellis and engine. Today the Monster accounts for almost half of the company's worldwide sales. The Monster has undergone the most changes of any motorcycle that Ducati has ever produced.
In 1993, Pierre Terblanche, Massimo Bordi and Claudio Domenicali designed the Ducati Supermono. A 550 cc single-cylinder lightweight "Catalog Racer". Only 67 were built between 1993 and 1997.
In 1994, the company introduced the Ducati 916 model designed by Massimo Tamburini,<ref name="Ducati916">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> a water-cooled version that allowed for higher output levels and a striking new bodywork that had aggressive lines, an underseat exhaust, and a single-sided swingarm. Ducati has since ceased production of the 916, supplanting it (and its progeny, the 748, 996 and 998) with the 749 and 999.
2000sEdit
In 2006, the retro-styled Ducati PaulSmart 1000 LE was released, which shared styling cues with the 1973 750 SuperSport (itself a production replica of Paul Smart's 1972 race winning 750 Imola Desmo), as one of a SportClassic series representing the 750 GT, 750 Sport, and 750 SuperSport Ducati motorcycles.
- Monster: 620, 695, 696, 750, 796, 900, S2R, S4R<ref name=DucatiPrevious/>
- Streetfighter S<ref name=DucatiPrevious/>
- ST2, ST3, ST4<ref name=DucatiPrevious>{{#invoke:citation/CS1|citation
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- Paul Smart 1000LE and SportClassic variants<ref name=DucatiPrevious/>
- SuperSport 750, 900, 1000<ref name=DucatiPrevious/>
- 748, 749, 848<ref name=DucatiPrevious/>
- 996, 998, 999, 1098, 1098S, 1098R,<ref name=DucatiPrevious/> 1198
- Desmosedici RR<ref name=DucatiPrevious/>
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Current lineupEdit
- Monster<ref>{{#invoke
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- Monster
- Monster+
- Monster 821
- Monster 821 Stealth
- Monster 1200
- Monster 1200 S
- Multistrada<ref>{{#invoke
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- Multistrada 950
- Multistrada 950S
- Multistrada V4
- Multistrada V4 S
- Multistrada V4 S Sport
- Multistrada 1260 Enduro
- Diavel<ref>{{#invoke
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- Diavel 1260
- Diavel 1260 S
- Diavel 1260 Lamborghini
- XDiavel
- XDiavel S
- XDiavel Black Star
- Panigale<ref>{{#invoke
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- Panigale 899
- Panigale 959
- Panigale 1199
- Panigale 1299
- Panigale V2
- Panigale V4
- Panigale V4 S
- Panigale V4 SP
- Panigale V4 R
- Superleggera V4
- Streetfighter<ref>{{#invoke
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- Streetfighter V4
- Streetfighter V4 S
- Streetfighter V2
- SuperSport<ref>{{#invoke
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- SuperSport
- SuperSport S
- Hypermotard<ref>{{#invoke
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- Hypermotard 950
- Hypermotard 950 SP
- Hypermotard 950 RVE
- Scrambler<ref>{{#invoke
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- Scrambler 1100 Pro
- Scrambler 1100 Sport Pro
- Scrambler 1100 Dark Pro
- Scrambler Nightshift
- Scrambler Full Throttle
- Scrambler Café Racer
- Scrambler Desert Sled
- Scrambler Icon
- Scrambler Icon Dark
- Scrambler Sixty2
Product designEdit
Ducati is best known for high-performance motorcycles characterized by large-capacity four-stroke, 90° V-twin engines,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> with a desmodromic valve design.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
DesignerEdit
The chief designer of most Ducati motorcycles in the 1950s was Fabio Taglioni (1920–2001).
His designs ranged from the small single-cylinder machines that were successful in the Italian 'street races' to the large-capacity twins of the 1980s.
Taglioni used the Cavallino Rampante (identified with the Ferrari brand) on his Ducati motorbikes. He chose this emblem of courage and daring as a sign of respect and admiration for Francesco Baracca, a World War I fighter pilot who died during an air raid in 1918.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
EngineEdit
Ducati has produced several styles of motorcycle engines, including varying the number of cylinders, type of valve actuation and fuel delivery.
Ducati introduced the Pantah in 1979; its engine was updated in the 1990s in the Ducati SuperSport (SS) series. All modern Ducati engines are derivatives of the Pantah, which uses a toothed belt to actuate the engine's valves.
Ducati is best known for its 90° V-twin engine, used on nearly all Ducatis since the 1970s. Ducati brands its engine as "L-twin", emphasizing the 90° V angle, to create product differentiation from competing V-twin motorcycles. As one cylinder is vertical while the other is horizontal, it looks like the letter "L"
Past variationsEdit
Ducati has also made other engine types, mostly before the 1970s.
Those engines had one, two, three, or four cylinders; operated by pull rod valves and push rod valves; single, double and triple overhead camshafts; two-stroke and even at one stage manufactured small diesel engines, many were used to power boats, generators, garden machinery and emergency pumps (for example, for fire fighting).
The engines were the IS series from Template:Cvt air-cooled and the larger twin DM series water- and air-cooled. The engines have been found in all parts of the globe. Wisconsin Diesel even assembled and "badge engineered" the engines in the USA. They have also produced outboard motors for marine use.
From the 1960s to the 1990s, the Spanish company MotoTrans licensed Ducati engines and produced motorcycles that, although they incorporated subtle differences, were clearly Ducati-derived. MotoTrans's most notable machine was the 250 cc 24 Horas (Spanish for "24 hours").
Currently, Ducati makes no other engines except for its motorcycles.
Desmodromic valveEdit
Ducati is also famous for using the desmodromic valve system championed by engineer and designer Fabio Taglioni, though the firm has also used engines that use valve springs to close their valves.
Desmodromic valves are closed with a separate, dedicated cam lobe and lifter instead of the conventional valve springs used in most internal combustion engines in consumer vehicles.
This allows the cams to have a more radical profile, thus opening and closing the valves more quickly without the risk of valve-float, which causes a loss of power that is likely when using a "passive" closing mechanism under the same conditions.
On current Ducati motors, except for the Desmosedici and 1199 Panigale, the valves are actuated by a standard valve cam shaft which is rotated by a timing belt driven by the motor directly. The teeth on the belt keep the camshaft drive pulleys indexed.
Past variantsEdit
On older Ducati motors, prior to 1986, drive was by solid shaft that transferred to the camshaft through bevel-cut gears. This method of valve actuation was used on many of Ducati's older single-cylinder motorcycles — the shaft tube is visible on the outside of the cylinder.
In the early days, Ducati reserved the desmodromic valve heads for its higher performance bikes and its race bikes. These valves do not suffer from valve float at high engine speeds, thus a desmodromic engine is capable of far higher revolutions than a similarly configured engine with traditional spring-valve heads.
Dry clutchesEdit
While most other manufacturers use wet clutches (with the spinning parts bathed in oil)<ref name="Transmissions">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Ducati previously used multiplate dry clutches in many of their motorcycles.
The dry clutch eliminates the power loss from oil viscosity drag on the engine, even though the engagement may not be as smooth as the oil-bath versions, but the clutch plates can wear more rapidly.
Ducati has converted to wet clutches across their current product lines.
OthersEdit
Ducati also extensively uses a trellis frame, although Ducati's MotoGP project broke with this tradition by introducing a revolutionary carbon fibre frame for the Ducati Desmosedici GP9.
MarketingEdit
Template:As of, Ducati was still pursuing the "win on Sunday, sell on Monday" business model and spending 10% of company revenues, Template:Format price, on its racing business.<ref>Template:Citation</ref><ref name="Radosta1970">Template:Citation</ref>
Enthusiasts groupsEdit
A key part of Ducati's marketing strategy since the 1990s has been fostering a distinct community identity in connection with branding efforts including online communities and local, regional, and national Ducati enthusiast clubs.
In the USAEdit
There are more than 400 Ducati clubs worldwide and 20,000 registered users of the Ducati Owners Club web site and 17,000 subscribers to the racing web site.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Enthusiasts and riders are informally referred to in the motorcycling community as Ducatista (singular) or Ducatisti (plural).
In North America there are several Ducati enthusiasts organizations with varying degrees of factory sponsorship, such as the Bay Area Desmo Owners Club (BADOC) located in and around the city of San Francisco, CA. Ducati Riders of Illinois (DRILL) located in Chicago, IL. DESMO, the Ducati Enthusiast Sport Motorcycle Organization, is a North American group affiliated with the factory Desmo Owners Club.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Some groups are focused on vintage Ducatis<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> while several are based primarily or entirely on email discussion lists or web forums.<ref>Template:Cite book</ref>
MerchandisingEdit
Ducati has a wide range of accessories, lifestyle products and co-branded merchandise bearing their logos and designs.
The company has a licensing agreement with Tumi Inc., launching a collection of eight co-branded luggage pieces in 2006, sold through both of the brands' retail outlets.<ref>Template:Cite magazine</ref>
RacingEdit
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Ducati has rejoined Grand Prix motorcycle racing in Template:MGP, after a 30-year absence.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
On 23 September 2007, Casey Stoner clinched his and Ducati's first Grand Prix World Championship. And 15 years later, Bagnaia became the Italian manufacturer's second-ever MotoGP champion.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Nine-time world champion Valentino Rossi rode for Ducati Corse for Template:MGP and Template:MGP.<ref name="DucatiPR2010">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="YamahaPR2010">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>Template:Citation</ref>
Aside from MotoGP, Ducati has also deployed teams in various motorcycle racing competitions.
See alsoEdit
ReferencesEdit
External linksEdit
Template:Ducati Template:Ducati motorcycle timeline Template:Motorcycles Template:Major Italian motorcycle manufacturers Template:Italian cycle manufacturers Template:500cc/MotoGP World Constructors' Champions