TK Maxx

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TK Maxx is a discount clothing and homewares retailer, founded in 1994. It is currently based in Watford, England.

It is owned by American retailer TJ Maxx, who could not trade under the initials "TJ" in the United Kingdom due to the British discount chain T. J. Hughes.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

TK Maxx has since expanded across Ireland, the Netherlands, Germany, Austria, Poland and Australia, and also trades as Homesense.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

File:TKMaxxHomesensemetro.jpg

HomeSense and TK Maxx joint store in the MetroCentre, Gateshead

HistoryEdit

In 1976, TJ Maxx was founded in Framingham, Massachusetts, United States, by Bernard Cammarata. The first international store opened in Bristol, UK, in 1994.<ref>Template:Cite news</ref> The company modified the name to TK Maxx to avoid confusion with the unrelated British retail chain T. J. Hughes.<ref>Template:Cite book</ref> Opening of stores in the Netherlands between 1999 and 2001 was not as successful as the company wished.Template:Citation needed The first store in Germany opened on October 4, 2007, in Lübeck.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In 2007, TK Maxx began winding down new store openings in the United Kingdom. Focus was given to revamping or relocating older inner city stores.Template:Citation needed The company opened larger "Maxx Maxx" stores to attempt to move from a budget reputation and become more like a department store.<ref>Template:Cite news</ref> In August 2008, TK Maxx opened a store on Kensington High Street, London, England, its first central London store, on a site formerly occupied by Habitat.<ref>Template:Cite news</ref>

In 2009, TK Maxx was denied permission by the Crown Estate to open a store in a unit on its land at Piccadilly Circus, London. In February that year, the company had signed a deal with the leaseholder of the unit, a Template:Convert vacant site formerly used by Virgin Megastores, with a rent of £1.55 million per year.<ref>Template:Cite news</ref> The Crown Estate rejected TK Maxx, saying it did not fit its upmarket development strategy for the area.<ref>Template:Cite news</ref> In response, publicist Max Clifford and Look magazine launched a campaign in support of a TK Maxx store on the site.<ref>Template:Cite news</ref> A court appeal by TK Maxx against the decision failed.<ref>Template:Cite news</ref>

In March 2009, the TK Maxx e-commerce site was launched, initially selling only handbags, but later also selling other accessories.<ref>Template:Cite news</ref>

In October 2015, the first Dutch store opened in Eindhoven followed by more stores. In April 2017, the brand was launched in Australia, when it took over the thirty five Trade Secret discount department stores. The stores opened in April in Brisbane, Sydney and Melbourne with stores in Cairns, Townsville, Toowoomba, Canberra, Newcastle, Wollongong, Albury, the Sunshine Coast and the Gold Coast by the end of May.<ref>Template:Cite news</ref>

In June 2023, the first store opened in Tasmania, Australia at Northgate Shopping Centre in Hobart.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Charity supportEdit

United KingdomEdit

In 2007 and 2009, TK Maxx in the UK was the sole retailer of Red Nose Day T-shirts, sales of which generated £2 million in 2007 and £3 million in 2009 for Comic Relief.<ref>Template:Cite news</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

TK Maxx has been a supporter of the Woodland Trust since 2004, when it held a Christmas card recycling scheme in conjunction with the Trust.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> From August 2008, TK Maxx introduced charges on plastic carrier bags and donated the proceeds to the Woodland Trust, which used the funds to plant 30,000 new trees on a Template:Convert site near Elmstead Market, Essex.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> This was before the 2015 phase-out of plastic bags in the UK, in which charges became mandatory and are now frequently donated to charity.Template:Citation needed

TK Maxx also runs a 'Give Up Clothes For Good' campaign, where customers are encouraged to bring in unwanted clothes for Cancer Research UK.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

IrelandEdit

In Ireland, TK Maxx actively supports Enable Ireland, a charity which helps provide free services to children with disabilities.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>