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==History== CNBC Asia was initially announced for its launch in 1995, as a localised version of [[CNBC]] for the [[Asia-Pacific]] region. The network was expected to feature 10 hours of programming per day from its studio in [[Hong Kong]], along with bureaus in [[Mumbai|Bombay]], [[Singapore]], and [[Tokyo]]. The rest of its programming would be sourced from [[CNBC Europe]] and its U.S. counterpart. [[NBC Asia]] chairman Patrick Cox expected that the network would reach five million homes by the end of its first year on-air.<ref name=":0">{{Cite web |last=Groves |first=Don |date=1995-02-20 |title=Two To Tangle Over Territory |url=https://variety.com/1995/scene/markets-festivals/two-to-tangle-over-territory-99124600/ |access-date=2024-04-17 |website=Variety |language=en-US}}</ref> In January 1995, a [[Soft launch|"preview"]] known as '''ANBC''' launched, which carried a mix of programming from [[CNBC|CNBC US]] and CNBC Europe on [[Galaxy (Australian television)|Galaxy]] in Australia and [[I-Cable Communications|Wharf Cable]] in Hong Kong.<ref name=":0" /> CNBC Asia officially launched on 20 June 1995.<ref name=":1">{{Cite web |last=Sullivan |first=Maureen |date=1997-11-05 |title=Asia's CNBC, ABN in talks |url=https://variety.com/1997/tv/news/asia-s-cnbc-abn-in-talks-111660837/ |access-date=2024-04-17 |website=Variety |language=en-US}}</ref><ref>{{Cite news |title=CNBC IN ASIA |url=https://www.sfgate.com/business/article/cnbc-in-asia-3030027.php |access-date=2024-04-17 |work=SFGATE |language=en}}</ref> The network would be a competitor to the Singapore-based [[Asia Business News]] (ABN), a joint venture between [[Dow Jones & Company]], [[Tele-Communications Inc.]], [[TVNZ]], and other local investors which launched in 1993. There were doubts that the two competing business news channels in the market would be viable; ABN CEO Paul France derided CNBC Asia as being "an Asian branch of an American company."<ref name=":0" /><ref name=":2">{{Cite web |date=1997-12-10 |title=150 jobs to go as CNBC shuts headquarters |url=https://www.scmp.com/article/222489/150-jobs-go-cnbc-shuts-headquarters |access-date=2024-04-17 |website=South China Morning Post |language=en}}</ref> However, as early as November 1995, it was reported that NBC and Dow Jones were considering a merger of their business news channels in Asia and Europe, including ABN and its European counterpart, [[European Business News]] (EBN).<ref>{{Cite web |date=1995-11-04 |title=Talks Seen on CNBC-Dow Jones Linkup Abroad |url=https://www.nytimes.com/1995/11/04/business/talks-seen-on-cnbc-dow-jones-linkup-abroad.html |archive-url=https://web.archive.org/web/20150526141652/https://www.nytimes.com/1995/11/04/business/talks-seen-on-cnbc-dow-jones-linkup-abroad.html |archive-date=2015-05-26 |access-date=2024-04-17 |website=The New York Times}}</ref> In March 1997, CNBC Asia expanded its carriage on cable in India via an agreement with the [[Hinduja Group]].<ref>{{Cite news |date=1997-03-10 |title=Cnbc Adjusts Its Dials In Asia |url=https://www.bloomberg.com/news/articles/1997-03-09/cnbc-adjusts-its-dials-in-asia-intl-edition |access-date=2024-04-17 |work=Bloomberg.com |language=en}}</ref> ===Merger with ABN=== Renewed negotiations between NBC and Dow Jones surfaced in November 1997 amid financial difficulties at the companies' Asian and European operations. Dow Jones had been operating at a loss of US$48 million, and CNBC at $40 million.<ref name=":3">{{Cite web |last=Archives |first=L. A. Times |date=1997-12-10 |title=Dow Jones and NBC to Merge Foreign Business TV Units |url=https://www.latimes.com/archives/la-xpm-1997-dec-10-fi-62457-story.html |access-date=2024-04-17 |website=Los Angeles Times |language=en-US}}</ref><ref name=":1" /> On 10 December 1997, Dow Jones and NBC announced a 15-year strategic partnership, under which ABN and EBN would merge with CNBC Asia and CNBC Europe, respectively, and CNBC US would be able to enter into editorial partnerships with Dow Jones publications such as ''[[The Wall Street Journal]]'' and ''[[Barron's]]''.<ref name="alliance">{{cite news |last=Spurgeon |first=Devon |date=December 10, 1997 |title=Dow Jones Teams Up With NBC |url=https://www.washingtonpost.com/archive/business/1997/12/10/dow-jones-teams-up-with-nbc/e0095b96-1225-4063-b338-574e53e21fc5/ |url-status=live |archive-url=https://archive.today/20240104032105/https://www.washingtonpost.com/archive/business/1997/12/10/dow-jones-teams-up-with-nbc/e0095b96-1225-4063-b338-574e53e21fc5/ |archive-date=4 January 2024 |newspaper=[[The Washington Post]]}}</ref><ref>{{Cite news |last=Jones |first=Tim |date=December 10, 1997 |title=ONE ALLIANCE, 2 BIG NAMES |url=https://www.chicagotribune.com/news/ct-xpm-1997-12-10-9712100261-story.html |url-access=limited |work=[[Chicago Tribune]]}}</ref> The merged operation would retain the CNBC branding, but be overseen by Paul France,<ref name=":4">{{Cite web |last=Kannan |first=Indira |date=2016-09-19 |title=How Raghav Bahl won CNBC Asia from the brink of defeat (and saved his young company) |url=https://scroll.in/article/816866/how-raghav-bahl-won-cnbc-asia-from-the-brink-of-defeat-and-saved-his-young-company |access-date=2024-04-17 |website=Scroll.in |language=en-US}}</ref> and relocate to ABN's Singapore studios—resulting in layoffs of 150 employees from its Hong Kong bureau.<ref name=":3" /><ref name=":2" /> The merger took effect on-air on 2 February 1998, with the channel being rebranded as '''CNBC–Asia Business News''' for a transitional period.<ref name="auto">{{Cite web |last=Sullivan |first=Maureen |date=1998-03-03 |title=CNBC Asia enlists U.S. feed |url=https://variety.com/1998/tv/news/cnbc-asia-enlists-u-s-feed-1117468315/ |access-date=2024-04-17 |website=Variety |language=en-US}}</ref><ref>{{Cite web |title=TV18 lays off staff as part of worldwide merger of NBC and Dow Jones |url=https://www.indiatoday.in/magazine/society-and-the-arts/story/19980209-tv18-lays-off-staff-as-part-of-worldwide-merger-of-nbc-and-dow-jones-825627-1998-02-08 |access-date=2024-04-17 |website=India Today |date=9 February 1998 |language=en}}</ref> Citing cost issues and a plan to focus exclusively on Asian business news, simulcasts of CNBC US programmes were dropped from its overnight schedule in favour of reruns of domestic programmes. After the decision was poorly received by viewers, CNBC's U.S. business day programmes were reinstated in March.<ref name="auto"/> The merger impacted ABN's Indian network, ABNi, which was a joint venture with Hinduja Group and [[TV18]]; prior to the announcement of the Dow Jones agreement, Hinduja had sold its stake in the channel, and TV18's agreement on the venture did not contain any provisions on what would occur in the event of a change in ownership. After discussions with a CNBC lawyer and France, TV18 would reach an agreement with CNBC to serve as its Indian partner, and would also launch CNBC India (now [[CNBC TV18]]) the following year.<ref name=":4" /><ref>{{Cite web |last=Sharma |first=Rahul |date=2009-07-13 |title=Channel war {{!}} Making sense of business news |url=https://www.livemint.com/Consumer/c9nz7D6LQF6Ruq0SqNOKHP/Channel-war--Making-sense-of-business-news.html |access-date=2024-04-17 |website=mint |language=en}}</ref> In October 1999, CNBC Asia had a partnership with the ''[[Australian Financial Review]]'' to present ''The Australian Financial Review Market Wrap'', a daily round-up of market news from the Australian region hosted by James Walker and Grace Phan. Major programming changes occurred on 30 October 2000 with CNBC Asia expanding ''[[Asia Squawk Box]]'' to two hours, ''Asia Market Watch'' to two hours in the morning and 1½ hours in the afternoon and ''Power Lunch Asia'' to one full hour. CNBC Asia's ticker was also reformatted on that day to include colours reflecting change in the stock prices (green for an increase and red for a decrease) and a stock's ticker symbol. In 2001, CNBC Asia introduced localised tickers to audiences in Australia, Hong Kong and Singapore and has since kept the ticker on the screen during commercial breaks. In July 2001, ''Asia Squawk Box'' was further extended to three hours and more programming hours from [[CNBC|CNBC US]] and [[CNBC Europe]] were added to the line-up. This was further extended in 2002 when U.S. programming started at 20.00 [[UTC+08:00|UTC+8]] time uninterrupted on weeknights. === 2005–present: Post-merger === In July 2005, Dow Jones exited its joint ventures with CNBC, putting them entirely under the ownership of [[NBCUniversal|NBC Universal]].<ref>{{Cite news |title=Dow Jones to End International CNBC Venture |url=https://www.wsj.com/articles/SB112193378869591915 |access-date=2024-04-17 |work=WSJ |language=en-US}}</ref> In March 2007, CNBC Asia announced that it would expand its presence in Australia, including establishing a new [[Sydney]] bureau (initially based out of a local [[General Electric|GE]] office, with a studio under construction at the [[Burns Philp Building, Sydney|Burns Philp Building]] across from Sydney Exchange Square), and premiering a new hour-long program preceding ''Asia Squawk Box''—''[[Squawk Australia]]''—to cover the opening of the Australian markets.<ref>{{Cite news |last=McIntyre |first=Paul |date=2007-03-01 |title=CNBC chases news and revenue in Australia |url=https://www.smh.com.au/news/business/cnbc-chases-news-and-revenue-in-australia/2007/02/28/1172338708530.html |access-date=2007-09-27 |work=[[The Sydney Morning Herald]]}}</ref><ref name=":5">{{Cite web |date=2007-09-27 |title=CNBC to expand local business coverage |url=https://www.smh.com.au/business/cnbc-to-expand-local-business-coverage-20070927-gdr7fc.html |access-date=2024-04-17 |website=The Sydney Morning Herald |language=en}}</ref> The following month, CNBC launched ''[[Worldwide Exchange]]'', a new international business program that would be simulcast across CNBC in Asia, Europe, and the United States.<ref>{{Cite web |last=Europe |first=CNBC |date=2007-04-10 |title=CNBC Announces its First Daily Live Global Business Programme |url=https://www.cnbc.com/2007/04/10/cnbc-announces-its-first-daily-live-global-business-programme.html |access-date=2024-04-17 |website=CNBC |language=en}}</ref> CNBC Asia also launched two brand new shows that replaced ''Market Watch'' and the CNBC Europe programme ''Today's Business;'' ''[[CNBC's Cash Flow]]'', anchored by [[Maura Fogarty]] (first hour) and Amanda Drury (second hour), was originally intensely trader and investor based. Following the success of ''Worldwide Exchange'', another joint production, ''[[Capital Connection (TV series)|Capital Connection]],'' was launched. It was originally anchored by Maura Fogarty in Singapore and Steve Sedgwick in [[London]]. Unlike ''Worldwide Exchange'', which was originally produced by [[CNBC Europe]] (until production of that show was relocated to CNBC US on 4 January 2016), ''Capital Connection'' was produced by CNBC Asia. On 27 September 2007, CNBC Asia announced two additional shows from Sydney, ''[[Trading Matters]]''—a wrap-up of the day's market action, and ''[[Australia This Week]]''. Both shows were anchored by then-newly appointed CNBC anchor Oriel Morrison, formerly of the [[Nine Network]] and [[Bloomberg Television]]. The shows debuted on 2 and 6 October 2007, respectively, as the channel officially opened its new Burns Philip Building studios.<ref name=":5" /> The move also saw CNBC Australia re-introduce opt-outs from the pan-Asian feed for additional airings of ''Trading Matters'' and ''Australia This Week''. In August 2008, ''[[The Daily Telegraph]]'' reported that Channel Nine's finance reporter Karen Tso, would be joining the network in October 2008. She became the Sydney-based correspondent of CNBC and anchored ''Squawk Australia'', thus replacing Jeffrey James.<ref>{{Cite news |date=September 8, 2008 |title=CNBC Strengthens Australia Operations |url=https://www.cnbc.com/2008/09/08/cnbc-strengthens-australia-operations.html |url-status=live |archive-url=https://web.archive.org/web/20240826102943/https://www.cnbc.com/2008/09/08/cnbc-strengthens-australia-operations.html |archive-date=August 26, 2024 |access-date=August 26, 2024 |work=[[CNBC]]}}</ref> In mid-2009, CNBC Asia launched a new personal finance show as an opt-out in Australia, ''The Barefoot Investor'', with Australian personal finance expert Scott Pape.<ref>{{Cite news |date=August 30, 2009 |title=CNBC Launches New Weekend Programme, "The Barefoot Investor" |url=https://www.cnbc.com/2009/08/30/cnbc-launches-new-weekend-programme-the-barefoot-investor.html |url-status=live |archive-url=https://web.archive.org/web/20240826103714/https://www.cnbc.com/2009/08/30/cnbc-launches-new-weekend-programme-the-barefoot-investor.html |archive-date=August 26, 2024 |access-date=August 26, 2024 |work=[[CNBC]]}}</ref> In June 2010, CNBC Asia relocated to a new studio at the [[Singapore Exchange]]. This coincided with changes to the network's lineup, including the cancellation of ''Squawk Australia'' and re-expansion of ''Asia Squawk Box'' to a three-hour format, and the new program ''[[The Call (American TV program)|The Call]]''.<ref>{{Cite web |last=cnbc.com |date=2010-06-14 |title=CNBC Broadcasts LIVE from New Studio at Singapore Exchange with Revamped Morning Programming Line-up |url=https://www.cnbc.com/2010/06/13/cnbc-broadcasts-live-from-new-studio-at-singapore-exchange-with-revamped-morning-programming-lineup.html |access-date=2024-04-17 |website=CNBC |language=en}}</ref> On 31 March 2014, CNBC replaced ''The Call'' and ''Cash Flow'' with the early morning show ''[[The Rundown (CNBC Asia)|The Rundown]]'' and a local version of ''[[Street Signs (TV series)|Street Signs]]. Asia'' ''Squawk Box'' also relocated to a new studio in Hong Kong.<ref>{{Cite web |date=2014-03-27 |title=CNBC to Introduce New Programming Line-up in Asia |url=https://www.cnbc.com/2014/03/27/cnbc-to-introduce-new-programming-line-up-in-asia.html |access-date=2024-04-17 |website=CNBC |language=en}}</ref> In 2019, ''Asia Squawk Box'' returned to Singapore with a new anchor lineup.<ref>{{Cite web |date=2019-11-27 |title=CNBC announces new anchor pairings for Squawk Box Asia and Street Signs |url=https://www.cnbc.com/2019/11/27/cnbc-announces-new-anchor-pairings-for-squawk-box-asia-and-street-signs.html |access-date=2024-04-17 |website=CNBC |language=en}}</ref>[[File:CNBC Singapore Studio-Squawk Box 202209.jpg|thumb|CNBC Singapore Studio in 2022]]In June 2023, CNBC Asia set up a new office in Mapletree Business City. Facilities include a master control room, a production control room for social media platforms and a small studio.<ref>{{cite web |title=Ideal Systems Build New Broadcast Facilities for CNBC in Singapore and London |url=https://www.idealsys.com/news/2023/6/20/ideal-systems-build-new-broadcast-facilities-for-cnbc-in-singapore-and-london |website=IDEAL |date=20 June 2023 |access-date=19 October 2023}}</ref> On 22 July 2024, CNBC Asia updated its on-air presentation and branding to match the new CNBC US branding that was first introduced on 11 December 2023. On 7 April 2025, CNBC Asia revamped its programming schedule, introducing new shows ''US Markets Edition'' (airing prior to ''Squawk Box Asia'' to provide a recap of the previous American trading day), and new regional programmes ''The China Connection'', ''Inside India'', and ''Access Middle East.''<ref name=":6">{{Cite web |date=2025-03-27 |title=CNBC International Announces New Weekday Programming Slate to Super Serve Audiences |url=https://nbcuniversalnewsgroup.com/cnbc/2025/03/27/cnbc-international-announces-new-weekday-programming-slate-to-super-serve-audiences/ |access-date=2025-05-30 |website=CNBC Press Releases |language=en-US}}</ref>
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