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CNBC Asia

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Template:Short description Template:Use dmy dates Template:Multiple issues Template:Infobox television channel

CNBC Asia is a Singapore-based business news channel owned by the NBCUniversal Media Group, a subsidiary of Comcast. It is a pan-Asian branch of the U.S.-based CNBC.

The channel initially launched on 20 June 1997 out of Hong Kong. In 1998, the channel merged with Dow Jones' Asia Business News and relocated to its facilities in Singapore. The network maintains bureaus across the Asia–Pacific region.

HistoryEdit

CNBC Asia was initially announced for its launch in 1995, as a localised version of CNBC for the Asia-Pacific region. The network was expected to feature 10 hours of programming per day from its studio in Hong Kong, along with bureaus in Bombay, Singapore, and Tokyo. The rest of its programming would be sourced from CNBC Europe and its U.S. counterpart. NBC Asia chairman Patrick Cox expected that the network would reach five million homes by the end of its first year on-air.<ref name=":0">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In January 1995, a "preview" known as ANBC launched, which carried a mix of programming from CNBC US and CNBC Europe on Galaxy in Australia and Wharf Cable in Hong Kong.<ref name=":0" /> CNBC Asia officially launched on 20 June 1995.<ref name=":1">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>Template:Cite news</ref>

The network would be a competitor to the Singapore-based Asia Business News (ABN), a joint venture between Dow Jones & Company, Tele-Communications Inc., TVNZ, and other local investors which launched in 1993. There were doubts that the two competing business news channels in the market would be viable; ABN CEO Paul France derided CNBC Asia as being "an Asian branch of an American company."<ref name=":0" /><ref name=":2">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> However, as early as November 1995, it was reported that NBC and Dow Jones were considering a merger of their business news channels in Asia and Europe, including ABN and its European counterpart, European Business News (EBN).<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In March 1997, CNBC Asia expanded its carriage on cable in India via an agreement with the Hinduja Group.<ref>Template:Cite news</ref>

Merger with ABNEdit

Renewed negotiations between NBC and Dow Jones surfaced in November 1997 amid financial difficulties at the companies' Asian and European operations. Dow Jones had been operating at a loss of US$48 million, and CNBC at $40 million.<ref name=":3">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name=":1" />

On 10 December 1997, Dow Jones and NBC announced a 15-year strategic partnership, under which ABN and EBN would merge with CNBC Asia and CNBC Europe, respectively, and CNBC US would be able to enter into editorial partnerships with Dow Jones publications such as The Wall Street Journal and Barron's.<ref name="alliance">Template:Cite news</ref><ref>Template:Cite news</ref> The merged operation would retain the CNBC branding, but be overseen by Paul France,<ref name=":4">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and relocate to ABN's Singapore studios—resulting in layoffs of 150 employees from its Hong Kong bureau.<ref name=":3" /><ref name=":2" />

The merger took effect on-air on 2 February 1998, with the channel being rebranded as CNBC–Asia Business News for a transitional period.<ref name="auto">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Citing cost issues and a plan to focus exclusively on Asian business news, simulcasts of CNBC US programmes were dropped from its overnight schedule in favour of reruns of domestic programmes. After the decision was poorly received by viewers, CNBC's U.S. business day programmes were reinstated in March.<ref name="auto"/>

The merger impacted ABN's Indian network, ABNi, which was a joint venture with Hinduja Group and TV18; prior to the announcement of the Dow Jones agreement, Hinduja had sold its stake in the channel, and TV18's agreement on the venture did not contain any provisions on what would occur in the event of a change in ownership. After discussions with a CNBC lawyer and France, TV18 would reach an agreement with CNBC to serve as its Indian partner, and would also launch CNBC India (now CNBC TV18) the following year.<ref name=":4" /><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In October 1999, CNBC Asia had a partnership with the Australian Financial Review to present The Australian Financial Review Market Wrap, a daily round-up of market news from the Australian region hosted by James Walker and Grace Phan. Major programming changes occurred on 30 October 2000 with CNBC Asia expanding Asia Squawk Box to two hours, Asia Market Watch to two hours in the morning and 1½ hours in the afternoon and Power Lunch Asia to one full hour. CNBC Asia's ticker was also reformatted on that day to include colours reflecting change in the stock prices (green for an increase and red for a decrease) and a stock's ticker symbol.

In 2001, CNBC Asia introduced localised tickers to audiences in Australia, Hong Kong and Singapore and has since kept the ticker on the screen during commercial breaks.

In July 2001, Asia Squawk Box was further extended to three hours and more programming hours from CNBC US and CNBC Europe were added to the line-up. This was further extended in 2002 when U.S. programming started at 20.00 UTC+8 time uninterrupted on weeknights.

2005–present: Post-mergerEdit

In July 2005, Dow Jones exited its joint ventures with CNBC, putting them entirely under the ownership of NBC Universal.<ref>Template:Cite news</ref> In March 2007, CNBC Asia announced that it would expand its presence in Australia, including establishing a new Sydney bureau (initially based out of a local GE office, with a studio under construction at the Burns Philp Building across from Sydney Exchange Square), and premiering a new hour-long program preceding Asia Squawk Box—Squawk Australia—to cover the opening of the Australian markets.<ref>Template:Cite news</ref><ref name=":5">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The following month, CNBC launched Worldwide Exchange, a new international business program that would be simulcast across CNBC in Asia, Europe, and the United States.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

CNBC Asia also launched two brand new shows that replaced Market Watch and the CNBC Europe programme Today's Business; CNBC's Cash Flow, anchored by Maura Fogarty (first hour) and Amanda Drury (second hour), was originally intensely trader and investor based. Following the success of Worldwide Exchange, another joint production, Capital Connection, was launched. It was originally anchored by Maura Fogarty in Singapore and Steve Sedgwick in London. Unlike Worldwide Exchange, which was originally produced by CNBC Europe (until production of that show was relocated to CNBC US on 4 January 2016), Capital Connection was produced by CNBC Asia.

On 27 September 2007, CNBC Asia announced two additional shows from Sydney, Trading Matters—a wrap-up of the day's market action, and Australia This Week. Both shows were anchored by then-newly appointed CNBC anchor Oriel Morrison, formerly of the Nine Network and Bloomberg Television. The shows debuted on 2 and 6 October 2007, respectively, as the channel officially opened its new Burns Philip Building studios.<ref name=":5" /> The move also saw CNBC Australia re-introduce opt-outs from the pan-Asian feed for additional airings of Trading Matters and Australia This Week.

In August 2008, The Daily Telegraph reported that Channel Nine's finance reporter Karen Tso, would be joining the network in October 2008. She became the Sydney-based correspondent of CNBC and anchored Squawk Australia, thus replacing Jeffrey James.<ref>Template:Cite news</ref> In mid-2009, CNBC Asia launched a new personal finance show as an opt-out in Australia, The Barefoot Investor, with Australian personal finance expert Scott Pape.<ref>Template:Cite news</ref>

In June 2010, CNBC Asia relocated to a new studio at the Singapore Exchange. This coincided with changes to the network's lineup, including the cancellation of Squawk Australia and re-expansion of Asia Squawk Box to a three-hour format, and the new program The Call.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> On 31 March 2014, CNBC replaced The Call and Cash Flow with the early morning show The Rundown and a local version of Street Signs. Asia Squawk Box also relocated to a new studio in Hong Kong.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2019, Asia Squawk Box returned to Singapore with a new anchor lineup.<ref>{{#invoke:citation/CS1|citation |CitationClass=web

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File:CNBC Singapore Studio-Squawk Box 202209.jpg
CNBC Singapore Studio in 2022

In June 2023, CNBC Asia set up a new office in Mapletree Business City. Facilities include a master control room, a production control room for social media platforms and a small studio.<ref>{{#invoke:citation/CS1|citation

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On 22 July 2024, CNBC Asia updated its on-air presentation and branding to match the new CNBC US branding that was first introduced on 11 December 2023.

On 7 April 2025, CNBC Asia revamped its programming schedule, introducing new shows US Markets Edition (airing prior to Squawk Box Asia to provide a recap of the previous American trading day), and new regional programmes The China Connection, Inside India, and Access Middle East.<ref name=":6">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

ProgrammingEdit

Weekday line-upEdit

CNBC Asia produces live business day programming from 06:00 to 13:00 SIN (UTC+08:00) time during DST or 06:00 to 14:00 SIN without DST. The channel's weekday business day programmes (pan-Asian feed) are:<ref name=":6" /><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

  • US Markets Edition – Brian Sullivan (Tuesday - Friday)
  • Squawk Box Asia – Chery Kang (Hong Kong) and Martin Soong (Singapore)
  • The China Connection – Emily Tan (Hong Kong)
  • Inside India – Sri Jegarajah
  • Access: Middle East – Dan Murphy

In addition, CNBC Asia produces a weekly show - Managing Asia, presented by Christine Tan.

WeekendsEdit

CNBC Asia broadcasts lifestyle and sporting programmes, branded under CNBC Life, showings of CNBC US documentaries and weekly business shows such as Managing Asia, The Brave Ones, Marketing.Media.Money, The CNBC Conversation, American Greed, Tech Transformers, Channel Japan, Meet China, CNBC Tech: The Edge, and Meet the Press. Back-to-back editions of The Tonight Show Starring Jimmy Fallon are shown during the evening.

End-of-year programmingEdit

File:CNBC Asia - 3GSM Asia.jpg
CNBC Asia outside broadcasting 2006

On trading days over the Christmas and new year period, CNBC Asia massively cuts back its regional programming with live output restricted to a two-hour edition of Squawk Box Asia. Pre-taped specials air at all other times. Simulcasts of programmes originating from CNBC US and CNBC Europe remains unaffected. Regular programming resumes immediately after the New Year's Day holiday.

Former programmesEdit

Among the shows that have been cancelled are:

WeekdaysEdit

Primetime and weekendsEdit

  • Generation e (replaced by CNBC Tonight)
  • CEO Australia
  • dot.commerce (replaced by e in April 2000)
  • Far Eastern Economic Review or Review On Air (cancelled in April 2001)
  • Driven (cancelled in 2000)
  • Over Asia (cancelled in 1999)
  • New Company
  • Lo & Company
  • Asian Working Woman (cancelled in April 2001)
  • Smart Money (cancelled in 2000)
  • Challenging Asia (cancelled in 2000)
  • Storyboard (cancelled 29 October 2000)
  • Asia This Week (cancelled in March 2003 after Rico Hizon's leave)
  • Inside China

Sports coverageEdit

Simulcasts outside the regionEdit

In the US, all of CNBC Asia's daytime programmes are seen on CNBC World.

In Europe, during the mid to late 2000s, CNBC Europe had chosen to scale back simulcasts of CNBC Asia programming overnight in favour of teleshopping and later poker games, and CNBC Asia's entire morning line-up had only been seen on Monday mornings. During the rest of the week, only the second hour of Street Signs and Capital Connection were seen on CNBC Europe. However, in 2009, CNBC Europe began showing almost the entire CNBC Asia schedule throughout the week, joining CNBC Asia at midnight UK time, 1am CET, with the full schedule broadcast on Monday mornings. The April 2025 schedule changes saw CNBC Europe broadcast the entire CNBC Asia programming block every day for the first time.

Since 23 April 2007, a free live and commercial-free stream of CNBC Asia has been available on CNBC.com every Monday, from 6 AM to 4 PM SIN time (Sundays 6 PM to 4 AM ET with DST).<ref>CNBC.com Template:Webarchive / NBC Universal Media VillageTemplate:Dead link : Get the Edge on Wall Street: Live Coverage of the Opening of the Asian Markets on CNBC.com. 19 April 2007.</ref> At other times, the stream can be accessed by subscribing to CNBC Plus, which costs $9.95/month or $99.95/year.

Furthermore, Worldwide Exchange is not shown on Fridays due to clashing with weekend shows (Inside China, The Edge) and Managing Asia.

On-air staffEdit

Staff are based in Singapore unless stated otherwise.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

CurrentEdit

FormerEdit

Anchors/presentersEdit

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6 AMCorrespondentsEdit

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Other CNBC Asia Services and partnershipsEdit

CNBC-based channelsEdit

In conjunction with local partners it provides the following local channels:

Other TV and print partnersEdit

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  • In the Philippines, the second hour of CNBC's Street Signs is simulcasted on ANC. Managing Asia is also shown on ANC at 8.30 local time on Saturdays. However, ANC and CNBC ended their partnership in 2016. In 2001-2002 CNBC on ZOE TV (now Light TV and A2Z) in 24/7 Business News Channel on Free TV.
  • Even after Dow Jones Newswires had sold its stake to NBC Universal, correspondents from Dow Jones Newswires and The Wall Street Journal Asia continued contributing to the channel.

Airline partnersEdit

Managing Asia can be seen on Singapore Airlines and Jet Airways.<ref>Krisworld Television Learning Programmes</ref>

ReferencesEdit

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External linksEdit

Template:CNBC Asia Business Day Template:NBCUniversal Template:Mediacorp Template:Lists of TV programs by country

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