Editing Milkis (section)

==History==
Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of [[Hong Kong]] actor [[Chow Yun-fat]] in its television advertisements.<ref name="milkis 365">{{Cite web |date=2007-12-17 |title=[옛날광고] 싸랑해요, 밀키스! |trans-title=[Old Advertisement] I love you, Milkis! |url=http://www.interview365.com/news/articleView.html?idxno=393 |access-date=2024-01-27 |website=Interview 365 |language=ko}}</ref> Chow was enjoying huge popularity from the success of the film ''[[A Better Tomorrow]]'' and his saying the catchphrase "''Saranghaeyo'', Milkis!" (Korean: 사랑해요, 밀키스!, literally "I love you, Milkis!") in his strong accent became a huge hit; sales soared and the catchphrase remains as one of the most popular.<ref name="milkis 365"/><ref>{{Cite web |lang=ko |url=http://www.daehong.com/creative/hit/view.php?seq=25&page=1&section=198 |title=Lotte Chilsung Milkis |archive-url=https://archive.today/20120730071529/http://www.daehong.com/creative/hit/view.php?seq=25&page=1&section=198 |archive-date=2012-07-30 |work=Daehong Communications Inc}}</ref>