Editing FedEx (section)

== Corporate identity ==

=== Logo ===
[[File:FedEx Ground - 2016 Logo.svg|frameless|right]]
The FedEx logo is a [[Wordmark (graphic identity)|wordmark]] designed in 1994 by Lindon Leader of Landor Associates, of San Francisco.<ref name="logo">[http://www.thesneeze.com/mt-archives/000273.php The Sneeze: The Man Behind the FedEx Logo] {{Webarchive|url=https://web.archive.org/web/20120204071413/http://www.thesneeze.com/mt-archives/000273.php |date=February 4, 2012 }}, November 16, 2004</ref> It consists of ''Fed'' in purple and ''Ex'' in orange. The FedEx wordmark is notable for containing a subliminal right-pointing arrow in the [[negative space]] between the "E" and the "X", which was achieved by designing a proprietary typeface, based on [[Univers]] and [[Futura (typeface)|Futura]], to emphasize the arrow shape.<ref name="logo" /> Leader believed the logo promoted FedEx as "getting from point A to point B reliably with speed and precision".<ref>{{Cite web |last=Jacopo Prisco |title=Follow the arrow: Hidden designs in famous logos |url=https://www.cnn.com/style/article/hidden-designs-famous-logos/index.html |access-date=2021-02-14 |website=CNN |date=March 13, 2018 |language=en |archive-date=February 14, 2021 |archive-url=https://web.archive.org/web/20210214165025/https://www.cnn.com/style/article/hidden-designs-famous-logos/index.html |url-status=live }}</ref>

{| class="wikitable floatright" style="text-align: center"
|+ Former logo ''Ex'' color by operating unit
|-
! Unit
! Color
|-
| style="text-align: left; border-style: solid solid none solid;" | FedEx Express
| Orange
|-
| style="text-align: left" | FedEx Custom Critical
| Blue then Red
|-
| style="text-align: left" | FedEx Ground
| Green
|-
| style="text-align: left" | FedEx Freight
| Red
|-
| style="text-align: left" | FedEx Logistics
| Platinum
|-
| style="text-align: left" | FedEx Services
| Platinum
|-
| style="text-align: left" | FedEx Office
| Blue
|-
| style="text-align: left" | FedEx SameDay City
| Platinum
|-
|}

In the early 2000s, the ''Ex'' was in a different color for each [[division (organisation)|division]] and platinum for the overall corporation use. However, in August 2016, FedEx announced that all operating units would adopt the purple and orange color logo over the next five years (the same as the original FedEx logo, and later used by FedEx Express).<ref>{{Cite web |last=Birkner |first=Christine |date=24 August 2016 |title=FedEx Is Making All of Its Logos Purple and Orange, Its Most Recognized Color Scheme |url=https://www.adweek.com/brand-marketing/why-fedex-consolidating-its-color-scheme-173130/ |archive-url=https://web.archive.org/web/20170216205816/http://www.adweek.com:80/brand-marketing/why-fedex-consolidating-its-color-scheme-173130/ |archive-date=February 16, 2017 |url-status=unfit |website=ADWEEK}}</ref>[[File:FedEx 727 N467FE Fairbanks (Quintin Soloviev).jpg|thumb|right|A [[FedEx Express]] [[Boeing 727]] parked at [[Fairbanks International Airport]]. It was donated to the [[University of Alaska Fairbanks]]]]

=== In popular culture ===
For the [[Cast Away]] film, FedEx provided access to their facilities (Memphis, Los Angeles, and Moscow) as well as airplanes, trucks, uniforms, and logistical support. A team of FedEx marketers oversaw production through more than two years of filming.<ref>{{cite news |year=2001 |title='Cast Away' Delivers Goods For Fedex |url=https://www.chicagotribune.com/2001/01/08/cast-away-delivers-goods-for-fedex/ |url-status=live |archive-url=https://web.archive.org/web/20140224020752/http://articles.chicagotribune.com/2001-01-08/features/0101080173_1_fedex-spokeswoman-product-placement-fedex-corp |archive-date=February 24, 2014 |access-date=October 23, 2014 |work=Chicago Tribune}}</ref> FedEx CEO [[Frederick W. Smith|Fred Smith]] made an appearance as himself for the scene where Chuck is welcomed back, which was filmed on location at FedEx's home facilities in Memphis, Tennessee. The idea of a story based on a FedEx plane crashing gave the company "a heart attack at first," but the overall story was seen as positive. FedEx, which paid no money for [[product placement]] in the film,<ref>{{cite news |year=2004 |title=Stranded: Behind-the-Scenes of Cast Away, A comprehensive behind-the-scenes look at Cast Away |url=http://stumpedmagazine.com/Articles/stranded.html |url-status=dead |archive-url=https://web.archive.org/web/20110716160557/http://stumpedmagazine.com/Articles/stranded.html |archive-date=July 16, 2011 |access-date=December 27, 2009 |work=Stumped Magazine}}</ref> saw an increase in [[brand awareness]] in Asia and Europe following the film's release.<ref>{{cite news |date=April 28, 2005 |title=A look at some of the biggest hits in film and TV product placement |url=http://www.hollywoodreporter.com/thr/film/feature_display.jsp?vnu_content_id=1000901395 |archive-url=https://web.archive.org/web/20060903172648/http://www.hollywoodreporter.com/thr/film/feature_display.jsp?vnu_content_id=1000901395 |archive-date=September 3, 2006 |access-date=November 25, 2007 |work=[[The Hollywood Reporter]]}}</ref>

=== Sponsorships ===

==== Motorsports ====
[[File:Denny Hamlin 11 Las Vegas 2023.jpg|thumb|The FedEx-sponsored No. 11 car at the [[2023 Pennzoil 400]], driven by [[Denny Hamlin]]]]

* From 1997 to 2002, FedEx was the title sponsor of [[Champ Car World Series]] when it was known as [[Champ Car|CART]]. The series was known as the "CART FedEx Championship Series", which led to the official "Champ Car" designation in reference to the fact they were the FedEx Championship.
* From 2005 to 2024, FedEx was the primary sponsor of the No. 11 [[NASCAR]] [[NASCAR Cup Series|Cup Series]] [[Toyota]], owned by [[Joe Gibbs Racing]]. At the end of the [[2024 NASCAR Cup Series|2024 season]], it was announced that FedEx would not return to JGR in 2025, after 20 years of sponsoring the No. 11.<ref>{{cite web |date=November 11, 2024 |title=End of an era: Denny Hamlin reflects on 20 seasons with FedEx sponsorship |url=https://www.jayski.com/2024/11/11/end-of-an-era-denny-hamlin-reflects-on-20-seasons-with-fedex-sponsorship/ |access-date=November 12, 2024 |website=[[Jayski's Silly Season Site]] |publisher=NASCAR Digital Media}}</ref> The car had been driven by [[Jason Leffler]] and later [[Denny Hamlin]], who drove the car for 19 years, winning 47 races together including three [[Daytona 500]]'s in [[2016 Daytona 500|2016]], [[2019 Daytona 500|2019]], and in [[2020 Daytona 500|2020]], one [[2022 Coca-Cola 600|Coca-Cola 600]], and a [[2010 Showtime Southern 500|Southern 500]] together. 
* FedEx previously sponsored the [[Formula One]] teams [[Benetton Formula|Benetton]] (1996–1999), [[Scuderia Ferrari|Ferrari]] (1999–2001), [[Williams F1]] (2002–2006), and [[McLaren]] (2007–2008).

==== Football ====
* From 1989 to 2010, FedEx was the title sponsor of the [[Orange Bowl]], played in [[Miami]], Florida.<ref>{{Cite web |last1=Ourand |first1=John |last2=Smith |first2=Michael |last3=Lefton |first3=Terry |date=May 3, 2010 |title=FedEx Name will Come off Orange Bowl |url=http://www.sportsbusinessjournal.com/article/65600 |archive-url=https://web.archive.org/web/20100505224824/http://www.sportsbusinessjournal.com/article/65600 |url-status=dead |archive-date=May 5, 2010 |access-date=January 6, 2020 |website=Sports Business Journal }}</ref>
* From 1999 to 2024, FedEx held the naming rights to home of the National Football League's [[Washington Commanders]] in [[Landover, Maryland]] which was known as FedExField. They relinquished their sponsorship deal in 2024, and the stadium is now known as [[Northwest Stadium]].<ref>[http://about.fedex.designcdt.com/our_company/marketing_and_advertising Marketing and Advertising | About FedEx] {{Webarchive|url=https://web.archive.org/web/20110722071708/http://about.fedex.designcdt.com/our_company/marketing_and_advertising |date=July 22, 2011 }}. About.fedex.designcdt.com. Retrieved on July 11, 2011.</ref>

==== Other sports ====

[[File:FedExForum.jpg|thumb|[[FedExForum]] in [[Memphis, Tennessee]]]]

* FedEx sponsors [[FedExForum]], home of the [[NBA]]'s [[Memphis Grizzlies]] and the [[University of Memphis]] men's basketball team.<ref>{{Cite web |title=FedEx Forum |url=http://www.athleticbusiness.com/project-26.html |access-date=February 22, 2016 |website=athleticbusiness.com |publisher=Athletic Business |archive-date=March 3, 2016 |archive-url=https://web.archive.org/web/20160303061228/http://www.athleticbusiness.com/project-26.html |url-status=live }}</ref>
* FedEx sponsors the [[Heineken Cup]] in rugby for the European markets only.<ref>{{Cite web |date=May 24, 2014 |title=and Rugby – The Heineken Cup – FedEx &#124; United Kingdom |url=http://www.fedex.com/gb/about/sports-sponsorship/rugby.html |url-status=dead |archive-url=https://web.archive.org/web/20150402144635/http://www.fedex.com/gb/about/sports-sponsorship/rugby.html |archive-date=April 2, 2015 |access-date=March 30, 2015 |publisher=FedEx.com}}</ref>
* Beginning in 2007, FedEx became the title sponsor of the [[FedEx Cup]], a championship trophy for the [[PGA Tour]].<ref>{{Cite web |title=Prepare thoroughly. Commit totally. Deliver. |url=http://www.fedex.com/fr_english/about/sports-sponsorship/rugby.html |access-date=February 22, 2016 |website=FedEx |archive-date=March 3, 2016 |archive-url=https://web.archive.org/web/20160303000440/http://www.fedex.com/fr_english/about/sports-sponsorship/rugby.html |url-status=live }}</ref>
* The [[WGC Invitational|WGC-Fedex St. Jude Invitational]], a PGA Tour golf tournament and one of the four [[World Golf Championships]] held in Memphis, has been sponsored by FedEx from 1986 to 2006, in 2009, and currently since 2011.{{Citation needed|date=June 2021}}
* FedEx was the main sponsor of the [[UEFA Europa League]] since the 2015–21 cycle outside of the [[U.S.]] and [[Canada|Canadian]] markets.
* FedEx becomes the main global sponsors of the [[UEFA Champions League]] and the [[UEFA Super Cup]], [[UEFA Youth League]] and the [[UEFA Futsal Champions League]] starting in the 2021–24 cycle.<ref name="UEFA sponsor">{{Cite press release|url=https://newsroom.fedex.com/newsroom/fedex-becomes-official-sponsor-of-the-uefa-champions-league-2/|title=FedEx Becomes Official Sponsor of the UEFA Champions League|publisher=FedEx|access-date=September 15, 2021|archive-date=September 15, 2021|archive-url=https://web.archive.org/web/20210915233145/https://newsroom.fedex.com/newsroom/fedex-becomes-official-sponsor-of-the-uefa-champions-league-2/|url-status=live}}</ref>

=== Reputation ===

The firm was named by [[Fortune (magazine)|''Fortune'']] magazine as one of the top 100 companies to work for in 2013, citing the company's choice to downsize with voluntary buyouts rather than involuntary layoffs.<ref>{{Cite news |title=100 Best Companies to Work For 2013 – FedEx Corporation – Fortune |work=CNN |url=https://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/98.html?iid=bc_lp_arrow1 |access-date=August 3, 2020 |archive-date=September 20, 2020 |archive-url=https://web.archive.org/web/20200920020159/https://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/98.html?iid=bc_lp_arrow1 |url-status=live }}</ref>