JCDecaux

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JCDecaux Group (JCDecaux SA, {{#invoke:IPA|main}} Template:Respell) is a multinational corporation focused on outdoor advertising. As of 2016, it is the largest company in its sector worldwide with adverts on 140.000 bus stops and 145 airports.<ref name=":0">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The company is headquartered in Neuilly-sur-Seine, near Paris, France.

The company was founded in 1964 in Lyon by Jean-Claude Decaux<ref>Template:Cite journal</ref> who led the company until 2000.<ref name=":0" /> The company has been criticized for promoting Russian propaganda on the Oslo Metro in support of the Russian invasion of Ukraine.<ref name=NRK/>

HistoryEdit

Jean-Claude Decaux<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> (1937-2016) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.<ref name="CampaignLifeObit" />

In 1999, the group acquired Havas Media Communication and Avenir.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> This acquisition allowed the group to expand into the large-format advertising market and advertising in airports. In 2001, JCDecaux entered the Euronext Stock Exchange<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> with an opening share price of €16.50. In 2002, Jean-Claude Decaux passed the management of the company on to two of his three sons, Jean-Charles Decaux and Jean-François Decaux , who then became co-CEOs of the company.<ref name="CampaignLifeObit">Template:Cite news</ref>

File:Fiat Doblo JC Decaux Strasbourg.JPG

JCDecaux van in France

In 2011, JCDecaux acquired French kiosk business MediaKiosk.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In January 2022, JCDecaux reported its 2021 revenue as $3.06 billion, an increase of 18.7%, which was perceived as an indication that the out-of-home market had recovered from the disruption caused by the COVID-19 pandemic restrictions of the previous years.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>Template:Cite press release</ref>

ControversiesEdit

In 2025, the company was criticized for running an advertisement campaign promoting Russian propaganda opposing aid to Ukraine following the Russian invasion of Ukraine on the Oslo Metro. The campaign was ostensibly funded by a newly established pro-Russian party. However, the party neither reported donations anywhere near the required amount nor disclosed its funding sources, leading to strong suspicions of foreign interference and possible Russian financing. As a result, the Political Parties Act Committee launched an investigation into the campaign. JCDecaux’s Norway head, Gisle Holst Roness, declined to disclose how much the company was paid.<ref name=NRK>Template:Cite news</ref> The campaign also drew sharp criticism from Oslo Sporveiers Arbeiderforening (OSA), the city’s largest transport union, which denounced the ads as “populist, divisive and irresponsible,” stating that such messages “pollute the urban environment” and “undermine fundamental values such as international solidarity and the fight for peace and democracy.<ref>Template:Cite news</ref>

Bicycle rentalsEdit

File:Vélib Sèvres-Lecourbe.jpg

Vélib' bicycle hire station at Sèvres – Lecourbe (Paris Métro)

JCDecaux operates fleets of city bicycles under the brand Cyclocity.<ref name="Japan">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

The cities that have implemented JCDecaux's bicycle rental systems are listed below.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

To sort this table by any column, click on the File:Sort both.gif icon next to the column title.

City	Country	Years of operation	System name	Stations	Bikes
Amiens	Template:Flag	since 2008	Vélam	26	313
Besançon	Template:Flag	since 2007	VéloCité	30	200
Brisbane	Template:Flag	since 2010	CityCycle	150	2000
Brussels	Template:Flag	since 2009	Villo!	360	5000
Cergy-Pontoise	Template:Flag	since 2009	VélO2	42	400
Córdoba	Template:Flag	since 2003	Cyclocity	4	35
Créteil	Template:Flag	since 2010	Cristolib’	10	130
Dublin	Template:Flag	since 2009	Dublinbikes	102	1500
Gijón	Template:Flag	since 2003	Gijon-Bici	8	64
Gothenburg	Template:Flag	since 2010	Styr & Ställ	citation	CitationClass=web }}</ref> \|\| 600<ref name="Styr&ställ"/>
Kazan	Template:Flag	2013-2020<ref>Template:Cite news</ref>	citation	CitationClass=web }}</ref>\|\| 6 \|\| 120<ref name="Лето в городе">{{#invoke:citation/CS1\|citation	CitationClass=web }}</ref>
Lillestrøm	Template:Flag	since 2013	Bysykkel	5	50
Ljubljana	Template:Flag	since 2011	BicikeLJ	citation	CitationClass=web }}</ref>\|\| 840<ref name="jcdecaux1"/>
Lund	Template:Flag	since 2014	Lundahoj	17	250
Luxembourg	Template:Flag	since 2008	Vel'oh!	116	citation	CitationClass=web }}</ref>
Lyon	Template:Flag	since 2005	Vélo'v	348	4000
Maribor	Template:Flag	since 2022	Mbajk	22	220
Marseille	Template:Flag	since 2007	Le vélo	130	1000
Mulhouse	Template:Flag	since 2007	Vélocité	40	240
Namur	Template:Flag	since 2010	Li Bia Velo	24	240
Nancy	Template:Flag	since 2008	VélOstan'lib	29	250
Nantes	Template:Flag	since 2008	Bicloo	102	880
Rouen	Template:Flag	since 2007	Cy'clic	20	250
Santander	Template:Flag	since 2008	Tusbic	15	200
Seville	Template:Flag	since 2007	Sevici	260	2500
Toulouse	Template:Flag	since 2007	VélôToulouse	253	2400
Toyama	Template:Flag	since 2010	Cyclocity-Toyama	15	150
Valencia	Template:Flag	since 2010	Valenbisi	275	2750
Vienna	Template:Flag	citation	CitationClass=web }}</ref>\|\| City Bike \|\| 116 \|\| 1500
Vilnius	Template:Flag	since 2013	Cyclocity Vilnius	37	300

Worldwide presenceEdit

JCDecaux operates in more than 75 countries across five continents. 77.9% of JCDecaux's annual revenue comes from outside of France.<ref name="jcdecaux.com">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

EuropeEdit

JCDecaux originated in France.<ref name="CampaignLifeObit" />

Thanks to its partnership with Wall AG, the company settled in Germany in 1982 and then in Turkey in 1996.

JCDecaux UK was founded in the United Kingdom in 1984 and is the market leader in outdoor advertising. In 2005, JCDecaux UK unveiled the UK's tallest outdoor advertising structure: the M4 Torch. JCDecaux won several important contracts such as: a contract for Outdoor Advertising at St Pancras International in London (2011),<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and National Rail Outdoor Advertising and BAA Advertising Contracts at Heathrow, Heathrow Express, Aberdeen, Edinburgh, and Glasgow Airports. In 2010, JCDecaux completed the acquisition of UK rival Titan Outdoor.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2015, JCDecaux won the Transport for London (TfL) bus shelter advertising contract.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

JCDecaux can now be found in most European countries, including Luxembourg (1985), the Netherlands (1986), Finland (1989), Sweden (1989), Spain (1990), Slovakia (1990), Czech Republic (1995), Norway (1998), Ireland (1999), Poland (1999) and in Hungary (2012). JCDecaux can also be found in the Baltic states (2002), Bulgaria (2007), and Ukraine (2007).<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Additionally, JCDecaux is present in Denmark (AFA JCDecaux Denmark) since 1989, in Italy (IGPDecaux) since 1995, in Iceland (AFA JCDecaux Iceland) since 1998, in Switzerland (APG|SGA) since 1999, in Austria (Gewista) since 2001, in Croatia and Slovenia (Europlakat) since 2001, in Serbia (Alma Quattro) since 2003 and in Russia (Russ Outdoor) since 2007 through equity or joint ventures.

North AmericaEdit

JCDecaux has been present in the United States since 1993 in major cities and 26 US airports, including New York,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Washington, D.C.,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and Los Angeles.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> JCDecaux entered Canada in 2002.

Its North America division has its head office 350 Fifth Avenue in Midtown Manhattan, New York City.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

South AmericaEdit

JCDecaux moved into Brazil and Argentina in 1998. The company is also a part of the outdoor market in Argentina, Uruguay (2000), and Chile (2001). JCDecaux won a contract for 1000 digital clocks in São Paulo (2012), completing the acquisition of 85% of EUMEX.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Middle East and AfricaEdit

The company's operation also covers the Middle East with offices established in Dubai and Abu Dhabi in the United Arab Emirates, Doha in Qatar, Tel Aviv in Israel, as well as Riyadh, Jeddah, Dammam and Madinah in Saudi Arabia. JCDecaux signed a 20-year exclusive street furniture contract to provide the City of Muscat, the capital of the Sultanate of Oman, with a wide range of advertising street furniture.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

JCDecaux is present in the following African countries: Cameroon, Cote D'Ivoire, Gabon, Nigeria, Malawi, Mauritius, Réunion, Tanzania, Angola, Botswana Eswatini, Lesotho, Mozambique, Namibia, Zambia, and Zimbabwe.

Asia and OceaniaEdit

JCDecaux expanded to Australia in 1997. In Asia, JCDecaux can be found in Singapore and Thailand (1999), Japan (2000, as MCDecaux) and South Korea (2001). JCDecaux entered China in 2004, in seven airports, including Hong Kong, Shanghai and Beijing. The company also has a presence in India (2006), Uzbekistan (2006), Kazakhstan (2007) and Mongolia (2014).<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In 2018, the company acquired the Australian company APN Outdoor.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

According to JCDecaux, they have been maintaining and building about 1200 bus shelters within the NDMC since 2006 on their behalf. <ref>Template:Cite news</ref> In March 2020, JCDecaux reported that they had been disinfecting bus shelters in Delhi in order to combat the spread of COVID-19 effectively.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>